Posts tagged with "vibe"

i hope u see this via Jasmine Cardenas for The Forefront Group for use by 360 Magazine

thuy – i hope u see this (deluxe)

Vietnamese singer-songwriter thuy (pronounced twee) released the deluxe edition of her critically-acclaimed debut EP, i hope u see this. The fourteen-track project is a reflection of thuy‘s truth, unraveling the complexities of love through a utopia of harmonies that spotlight heartbreak, love, empowerment, and self-confidence. i hope u see this (deluxe) introduces five more reasons as to how thuy is paving the future for modern R&B in her own right. 

“The deluxe project is a continuation of the theme that I’m closing the door on the past in order to enter a new chapter in my life,” thuy said with excitement about the deluxe EP.  

i hope u see this (deluxe) is a cohesive body of work that celebrates thuy‘s innate musicality. It’s a consistent approach, meant to be played in any setting that honors emotion. Songs like “distance between us” prove that thuy’s regaining control over those overwhelming thoughts and unwanted feelings that have sapped her energy over the years. Her smooth vocals permeate the work, flirting over bouncy percussion that grinds into a catchy hook with “inhibitions” featuring P-Lo

When trying to make sense of thuy, you’re introduced to a fiery songstress that’s capable of making the best out of a bad situation. “in my bag” featuring Destiny Rogers channels those elements of misfortune into a deeper meaning that encourages listeners to remain focused in the face of adversity.  Diving deeper into the remix, thuy explains, “the ‘in my bag’ remix with Destiny Rogers is a major women empowerment anthem and that’s why I knew I wanted to get another female artist on it. Destiny Rogers was the perfect feature for this remix; she just exudes confidence and drive. I wanted to really embody the idea that women can be bosses and to never count us out of anything because we always come out on top!”

About Thuy

thuy is a recording artist and songwriter who marked her debut in 2015 with her first radio record, “Hands on Me”. Born and raised in the Bay Area, the now LA-based artist has released several records showcasing her angelic vocals, skillful songwriting, and modern R&B stylings. Having amassed over 150 million streams and garnered support from premier publications including Billboard, Rolling Stones, Paper, VIBE, Harper’s Bazaar, Lyrical Lemonade, MTV, NBC, Flaunt, and more thuy is setting herself apart in the pop R&B scene.

As a Vietnamese-American recording artist, thuy was featured in Paper’s first feature on Southeast Asian-American artists, highlighting how the rising artist has “carved out a space for herself both within and beyond the community of self-made Asian-American musical artists that have emerged in the streaming era.”2021 marked a turning point for thuy, who released her debut EP: i hope u see this. The project shares a beautiful and introspective collection of records touching on heartbreak, love, empowerment, and self-confidence. Through the project, thuy hopes that her music continues to inspire confidence in others and to be a voice for those who want to feel seen.

Shenseea via Shamaal for use by 360 Magazine

Shenseea × 21 Savage

Shenseea released the official music video for her hit track: “R U That” featuring Atlanta rapper 21 Savage. Directed as a casting call, Shenseea is seen in vignettes of themed rooms auditioning men while in head-to-toe jewel-toned looks. “R U That” is currently on radio rotation at the #25 spot on mainstream R&B/Hip Hop and appears on Shenseea’s album ALPHA—which debuted at #2 on the Billboard Reggae album charts. To watch the video, click HERE

Shenseea is one of Jamaica’s brightest dancehall acts cosigned by some of music’s biggest luminaries including Cardi B, Rihanna, Ye, Christina Aguilera, Drake and beyond including her most recent collaborators Megan Thee Stallion and 21 Savage. The road towards ALPHA has been a legendary one for Shenseea who has been crowned Apple‘s “Up Next” artist, MTV‘s “Push” artist as well as iHeart Radio‘s “On The Verge” artist. In 2021, she was tapped by Kanye West to add her rap and vocal stylings to two different songs on the now Grammy-nominated DONDA (“Ok Ok Pt 2” and “Pure Souls”) and played her first-ever U.S. festival with Rolling Loud Miami and New York. With her talents in songwriting, performing and directing, Shenseea is set to be one of the year’s breakout acts to watch.

About Shenseea

Shenseea has ascended through Jamaica’s dancehall ranks to become one of the genre’s most sought-after artists. She broke through the scene with her viral single “Loodi” feat. Vybez Kartel; the following year, Shenseea toured Europe with dancehall superstar Sean Paul. In 2019, Shenseea signed with Interscope Records (under Rick Immigrants Records) and released her first label single “Blessed” featuring Tyga (now with over 57M views on Youtube). The track which came with a music video was praised by the likes of Hypebeast, FADER, PAPER Magazine, VIBE and more; it quickly racked up over 1,000,000 views overnight. While at work on her debut album, Shenseea has been feeding her fans with one-off singles like Bad Habit, Good Comfort, Sidechick Song and more, racking millions of plays across DSPs and Youtube.

Queen Naija and Big Sean via Sed for use by 360 Magazine

Queen Naija × Big Sean

Queen Naija and GRAMMY-nominated, multi-Platinum artist Big Sean heat up the snowy streets and rooftops of New York City in the official video for their new single, “Hate Our Love.” The two Detroit natives shot the romantic visual with director Cam Busby (Wiz Khalifa, Megan Thee Stallion, Lil Baby). DJ Envy of “The Breakfast Club” has a cameo, setting the song up as the new cuffing season classic. View “Hate Our Love” HERE. Facebook gave fans an exclusive official first look at the video the day before it was released.

For Queen, recording with Big Sean was “a bucket list collaboration.” Released shortly before Valentine’s Day, ”Hate Our Love“ amassed over 4.2 million combined global streams in its first week of release, her biggest debut since 2018’s “Karma,” which is certified Platinum. “Hate Our Love” was produced by Mike Woods (Kehlani, Kiana Lede, Yung Bleu). The single is already charting in Billboards Hot 100.

Vibe observed, “Queen Naija returns to the music scene with ‘Hate Our Love,’ an ode to defending a difficult but ultimately worthwhile relationship. No stranger to defending love himself, Big Sean joins the songstress on this modern flip of Bobby Glenn’s timeless ballad ‘Sounds Like A Love Song.'” HipHopDX said, “Big Sean blesses Queen Naija’s ride-or-die new single.” BET noted, “This song is a soundtrack for anyone who wants to keep those messy crows out of their love life.” Queen paid a visit to Fox’s “The Real” to discuss the single.

“Hate Our Love” appeared on New Music Friday playlists in 14 countries around the world and has earned spins on Clara’s “Hottest Records of the Week” show on BBC Radio 1. The single impacted Urban Mainstream radio in the U.S. earlier this week. The official audio for “Hate Our Love” was deemed “viral” on TikTok, where it has more than 225 million combined views already.

Big Sean topped the Billboard 200 for the third time with his 2020 album DETROIT 2. His six-song EP with Hit-Boy, What You Expect, was released last fall. He will be performing at Coachella in April. Queen has amassed over three billion combined global streams in her career to date. Her debut album, missunderstood, entered Billboard’s Top R&B Albums chart at No. 1 and earned a place in the top 10 of the Billboard 200. Nominated for a 2021 American Music Award in the Favorite R&B Album category, it includes the No. 1 hit “Butterflies Pt. 2” and the Gold-certified singles “Pack Lite” and “Lie To Me” ft. Lil Dirk. The deluxe edition of the album, missunderstood, still, includes five previously unreleased songs.

Taylor Webster/ Warner Records for use by 360 Magazine

IV4 × Only Fans

Alternative contemporary artist IV4 has just released her well awaited single and music video for “Only Fans.” The video, directed by Austin McCracken and produced by Blank Square Productions, showcases intimate moments of IV4 singing to a lover. Additional behind-the-scenes footage is accessible solely on the content subscription platform of OnlyFans. Stream the single HERE and catch the music video HERE.

The Los-Angeles based artist platforms her impeccable musical capabilities while showcasing her sultry and seductive side in the video for “Only Fans.” IV4 struts down an empty road while her body is hidden by a platinum blonde, waist-length wig. “Who knows you better?” she sings, leading up to her passionate chorus; “Baby, it’s hard to focus when I touch you so right.”

Only Fans” is the most recent single that pairs apart of IV4’s upcoming EP Get Rich and Cry Trying. The single follows one of IV4’s most noteworthy collaborations with singer, songwriter and producer Jeremih on the single “Stroke.” To date, “Stroke” has collected over 356k views on YouTube. IV4 had other lucrative partnerships, including her single “Swimming” featuring Trippie Redd, with the music video accumulating over 1.2 million YouTube views.

IV4 continues to grow and progress her identity through her music and fashion. All her pieces of work are jam-packed with emotion, paired with her natural, chill and stylish vibe. Stay tuned for more upcoming work soon.

Toosii x Latto - Photo Credit_ Shaquille Kokumo from Nikki Crystal, Capitol Music Group for use by 360 Magazine

TOOSII × LATTO DROP FEEL-GOOD VIDEO – 5’5

Syracuse-born, North Carolina-raised rapper Toosii returns today with a nostalgic video for his hit single, “5’5” featuring Latto. The track is a standout from Toosii’s new mixtape, Thank You For Believing (The Manifestation), out now via South Coast Music Group/Capitol Records. The visual finds Toosii getting romantic and dancing at a throwback house party-all baggy pants, bucket hats, and hoop earrings. It’s a cheerful clip for the feel-good rap track. Watch the video for “5’5” here.

Toosii’s latest ode to love finds the rapper moving from a quick flow to melodic bars. The video for “5’5” – directed by Joan Pabon, produced by Andreas Garcia and shot in Atlanta – stars Toosii at a bumping house party when his “angel” makes her way in. The two shoot pool, take turns at the keg, and find some chemistry on the dancefloor. Latto makes an appearance for her stellar verse, and together, the two take the party outside where they can more freely show off their moves.

“5’5” follows the video for “spin music” with Fivio Foreign, the first single from Thank You For Believing (The Manifestation), the deluxe version of Toosii’s acclaimed 2021 mixtape. The “spin music” visual mirrors the song’s kinetic energy, jumping between scenes of ATVs, parties, and bedrooms in a dizzying array of lenses, camera angles, and special effects. VIBE wrote that the track “finds the two New Yorkers delivering what could be the city’s latest drill anthem.”

The “5’5” video continues Toosii’s unbelievable run from a grinding upstart to becoming a globally celebrated rapper. Earlier this year, he surpassed one billion streams, proof his music is resonating. And now, with a proven ability to consistently churn out diverse, vivid, and affecting music, Toosii shows no signs of slowing down. His charisma and screen presence are obvious in the video for “5’5,” marking another stunning performance from one of rap’s most exciting young artists.

image from Sasha Camacho for use by 360 Magazine

EST GEE — “5500 DEGREES”

Today, EST Gee shared the new music video for his raw and energetic single “5500 Degrees (feat Lil Baby, 42 Dugg and Rylo Rodriguez),” which has become a fan-favorite off the Louisville hip-hop artist’s debut label mixtape, Bigger Than Life Or Death.

On “5500 Degrees,” Gee joins forces with the Baby, Dugg and Rylo to put a fresh twist on Juvenile’s classic “400 Degreez” that was released in 1998. In the visual directed by Diesel Filmz, all 4 artists deliver dynamic bars that showcase their charisma and star power. Watch the video HERE.

Gee recently secured his first-career, Top-10 appearance on the Billboard 200 chart with Bigger Than Life Or Death, which was released via CMG/Warlike/Interscope Records and surged to No. 7 on the Billboard 200.

It has impressively gathered over 137 million streams globally to date as he continues to average nearly 4 million monthly listeners on Spotify. He also topped Rolling Stone’s Breakthrough 25 Chart and captured No. 1 on Apple’s All Genre chart. Stream Bigger Than Life Or Death HERE.

Last month, Gee made his major festival debut at Rolling Loud: Miami, where he performed several songs from Bigger Than Life Or Death and performed alongside labelmate 42 Dugg. He is also set to perform at Rolling Loud: New York and Rolling Loud: California as well as Made In America.

Bigger Than Life Or Death marks Gee’s label debut and the project was jam-packed with illustrious collaborations from Lil Baby, Future, Yo Gotti, Young Thug, Lil Durk, 42 Dugg, Rylo Rodriguez and Pooh Shiesty.

The mixtape went on to receive acclaim from several media outlets including XXL, OkayPlayer, BrooklynVegan, Complex, Fader and more. It also received rave reviews from VIBE who acclaimed, “…the Louisville native shines on this outing, as well as the entirety of his new project…” and Stereogum who recognized, “Even with all those big stars on the album… Bigger Than Life Or Death never loses its sense of personality.”  Gee was also recognized by Billboard who crowned him as “July’s R&B/Hip-Hop Rookie of the Month.”

PRAISE FOR BIGGER THAN LIFE OR DEATH:

“comprised of impressive bars, a fluid flow and vivid storytelling about his life coming up in Louisville, Ky” – XXL

“It’s no wonder Jay-Z and Drake have co-signed him” – Consequence of Sound

“one of rap’s most promising and closely watched new talents.” – FADER

“Every new verse from Gee feels like he’s trying to bring the house down, and this concoction of deeply vivid street tales and hard-nosed deliveries has anointed Louisville’s own as the next superstar in rap” – Lyrical Lemonade

“EST Gee has quickly become one of the hottest rappers out” – REVOLT

Jacquees album art from Paul Thom, This Is Dope for use by 360 Magazine

JACQUEES’ RELEASES – NOT JUS ANYBODY FEATURING FUTURE

Dropping what might be his biggest collaboration yet, rising superstar and multi-platinum singer Jacquees serves up a brand new single entitled “Not Jus Anybody” featuring Future today. Get it here.

As a stark piano drips in the background, he immediately captivates with his signature show stopping vocal range on point. Meanwhile, GRAMMY® Award-winning multi-platinum hip-hop titan Future rolls through with otherworldly rhymes and a hazy melody. The track unites two Atlanta forces together once more, and the results immediately overpower in the best way. The music video, directed by Jon J, is available to watch on all streaming channels along with broadcast partners BET Jams, BET Soul, MTV Live and MTVU. Watch here.

Jacquees recently shared “Bed Friend” featuring Queen Naija. Right out of the gate, it racked up over 2 million Spotify streams. HYPEBEAST named it among the “Best New Tracks,” and Vibe raved, “This composition is one that has bedroom burner written all over it.”

Just prior, his single “Freaky As Me” featuring Mulatto eclipsed 2.8 million Spotify streams and 2.1 million views on the video.

Last month, Jacquees took the stage for a performance at the 6th Annual Black Music Honors hosted by Loni Love on Bounce TV. Jacquees delivered a blockbuster tribute performance of honoree Ginuwine’s hit “So Anxious.” Jacquees joined Cece Winans, Montell Jordan, Chrisette Michele, Zacardi Cortez, and more. In advance, he also appeared on FOX’s Good Day DC.

As a testament to Jacquees’ unprecedented success and reign at the top of R&B, the talented singer has achieved several milestones: his debut album 4275 is RIAA gold-certified and has a string of top-selling hits including “B.E.D.”(double-platinum) and “At The Club” featuring Dej Loaf (platinum) and “Your Peace” featuring Lil Baby (gold).

Everything continues to build towards his anticipated next album, coming soon.

Connect With Jacquees

Instagram | Twitter | Youtube

About Cash Money Records: 

Since 1991, Brothers Bryan “Birdman” Williams aka “Baby” and Ronald “Slim” Williams have built Cash Money Records into a legendary force in the music industry. Through tireless devotion and an unparalleled work ethic, the duo founded the legendary label in the New Orleans housing projects and elevated it into a multi-million-dollar empire and cultural tastemaker. Not only is the company revered as an iconic and enduring global street brand, it’s become the most successful independent record label in America boasting a bevy of chart-dominating, multi-platinum artists and Grammy Award winners and cumulative sales over 100 million albums worldwide, the roster includes Jacquees, Blueface, Deemic, Juvenile and more. The label also houses Lil Wayne’s imprint Young Money Entertainment (Drake and Nicki Minaj) as well as a publishing arm Cash Money Content. Cash Money Records is distributed by Republic Records, a division of Universal Music Group, the world’s leading music company.

Image via Atria Publishing Group for 360 Magazine

Nipsey Hussle Biography ‘The Marathon Don’t Stop’

Rob Kenner is one of the most prolific and influential voices in hip hop publishing and a founding editor of Vibe magazine. 

After meeting Nipsey Hussle in the offices of Vibe, Kenner spent the next ten years tracking the life and career of the hip hop mogul, artist, and activist. THE MARATHON DON’T STOP: The Life and Times of Nipsey Hussle by Rob Kenner (Atria Books; Hardcover; March 23, 2021; $27.00; ISBN: 9781982140298) ​is the first in-depth biography of Nipsey Hussle, whose transformative legacy inspired a generation with his motivational lyrics and visionary business savvy—before he was tragically shot down on March 31, 2019 in the very neighborhood he was dedicated to building up. August 15th is Nipsey Hussle’s birthday. He would be turning 36 this year.

Combining on-the-ground reporting and candid interviews with Hussle’s friends, family, and peers, THE MARATHON DON’T STOP traces the life and work of an extraordinary artist, placing him in historical context and unpacking his complex legacy.

Some details of Hussle’s life that Kenner can discuss in an interview include:

  • Ermias Asghedom, before he was Nipsey Hussle, was a brilliant, soft-spoken, and underestimated young man who loved hip hop with a passion and was determined to build his own successful music label and clothing business—as well as other businesses that would employ many members of his community.
  • His life in the Crenshaw District starting in 1985, placing Hussle in historical context within the evolution of Hip Hop, Los Angeles, and America.
  • Hussle’s genius as a teenager who built his own computers and went on to push the envelope of technology in growing his businesses as well as innovating new revenue models for independent musicians that have since been adopted by the mainstream music industry
  • Hussle’s life-changing trip to Africa to visit his father’s family in Eritrea, as well as his little-known first meeting with Afeni Shakur, long before he called himself the ‘Tupac of My Generation’ or even took the rap name Nipsey Hussle.
  • Hussle’s impact as an activist, and his efforts to re-align L.A. gang culture with the mission of organizations like the Black Panthers…AND MORE.

Rob Kenner is one of the most prolific and influential voices in hip hop publishing. A founding editor of Vibe, Kenner joined the start-up team of Quincy Jones’ groundbreaking hip hop monthly in 1992. During a nineteen-year run at Vibe he edited and wrote cover and feature stories on iconic cultural figures ranging from Tupac Shakur to Barack Obama as well as writing the acclaimed column Boomshots. Kenner’s writing has appeared in Complex, Genius, Mass Appeal, Pigeons & Planes, Ego Trip, Poetry magazine, The New York Times, and Billboard. He’s also produced and directed documentary shorts on the likes of De La Soul, Nas, and Post Malone. As an editor at Vibe Books, Kenner worked on the New York Times bestseller Tupac Shakur and contributed to The Vibe History of Hip Hop. He went on to co-author VX: 10 Years of Vibe Photography and produced the book Unbelievable, a biography of The Notorious B.I.G. by Cheo Hodari Coker Jr., which was optioned for the motion picture Notorious.

Read here – The Marathon Don’t Stop – a link to the open NetGalley widget. You will need to create a free account to access the egalley.

FF Rarri illustration by Heather Skovlund for 360 Magazine

Q × A with Rarri Dream

Q&A WITH RARRI DREAM

Rarri Dream’s album, Foreign the Speed, is getting a lot of traffic after he dropped it in August of 2020. He has artist’s Lil Jah and Hoodrich Pablo Juan featured on Foreign the Speed. The production on the album is amazing with the likes of Black Mayo, Chiveer, and Solo Cam. Songs like Televise, Get Paid and Keep it Going put you in a joyful mood with its melodic sounds. Rarri has just now gained recognition but he has been rapping ever since he was 14 in his home studio. 2021 he is planning to take over the rap game and make music with other mainstream artists. He shot the music video for the song Get Paid on the album last year in October. Everyone should be on the lookout for Rarri to do some big things soon.

Q- Can you tell us about your upbringing and how it influenced your sound? Siblings?

RD -My upbringing was cool growing up in Lithonia 
In the early part of my life, I was influenced by Mike Jones T.I and Lil Wayne. My sibling is just my lil sister she’s the only one.

Q -What inspired your latest song? 

FR -My latest single is called “Show it” featuring Yung Bino what inspired it was when he sent the hook back and I see he was talking about strippers and money so, I just thought to go crazy on it cause that’s my vibe.

Q- If you had an opportunity to work with a major label, would you ink the deal? Why?

RD -I would take the deal because if you think about it major labels give you so many opportunities that being independent doesn’t and, people don’t understand that

Q- How would you best describe your style? Favorite designers? 

RD- Very colorful but sometimes dark because I like wearing leather jeans on some rockstar shit, but really, I just like any designer brands with quality.

Q- Do you consider yourself a sneakerhead? If so, what’s your go to pair?

RD- Kinda I mostly wear designer shoes though my go to is the balenciaga track shoes. I also sometimes wear Air Force 1’s.

Q- Can you describe your writing process?

RD- I don’t write I just freestyle I been recording so long that I’m just used to it coming off the top of my head.

Q- What’s the number one thing people notice about you when you enter a room?

RD- My style people often ask what’s that you’re wearing? Or damn bro, you dripping lol.

Q- If you were on a deserted island, what would you bring?

RD- I would bring like 3 of my favorite outfits a bunch of food I like, a weapon to protect myself and a bad ass girl.

Q- Are you involved in your community? Can you elaborate on your last philanthropic endeavor?

RD- Not at the moment, I’m still fairly young so I’m not really into that yet, but I will soon though.

Q- If you could offer someone advice trying to break into music industry, what would say?

RD- I would say invest in yourself because the more you put in, the more you’re going to get back from it.

Q- Dream collaboration? Hobbies?

RD- Some of my dream collaborations would be with Lil Wayne, Young Thug, and Drake to name a few. My hobbies are when I’m not recording, I like to play video games or go shopping.

ELHAE illustration by Siwoo Lee and Motown Records for 360 Magazine

ELHAE – SEPARATED

WATCH THE VISUAL FOR “SEPARATED” HERE

STREAM “SEPARATED” HERE

Emerging as a melodic force of nature, rare groove enthusiast, singer and lyricist, Elhae releases his music video for “Separated“ out now. A follow up to his infectious “Fun Fact“ single featuring Rick Ross, “Separated” showcases a more complex side of Elhae that his fans have yet to experience. The beautifully shot visual, directed by Loris Russier, captures the emotional dynamic between two lovers who are desperately trying to hold on to their union, but ultimately realize that they’re better off apart. The visual portrays raw imagery with emotional highs and lows as Elhae painfully sings of heartbreak and love lost. Watch it HERE.

Praised by XXL as being “the next R&B sensation that’s about to make a huge wave in the industry,” the visual encompasses all the elements of a classic period piece tied into a modern-day love story, proving that Elhae’s creativity and talent are both layered and timeless. “Choosing “Separated” as a single was a no-brainer for me. I just think it’s such a relatable song in the sense that everyone’s been there before, in that heartbroken space, that disappointed space.” Elhae continues, “It’s not an easy topic for most, but on the other side of it usually comes growth and wisdom.”

“I was really stoked to have Loris Russier direct the video. My creative director Siwoo Lee really put me on to his work and I just loved the colors he was using, the shots and angles he used to convey emotion.” Elhae continues “I knew he’d be the right guy for the job. Although it’s impossible to show a whole relationship in 3 minutes, the goal was to try to show how good things can be and then instantly not be with someone you love. The song is really emotional, and I just wanted to pair that with something just as emotional visually. I love how everything came out and excited to work on more projects with Loris in the future.”

Known for his creativity and incredible attention to detail, Elhae’s vision for the single’s cover art was inspired by the parable of Samson & Delilah, a story of man who lost his strength due to putting his trust into the wrong woman. Produced by P2J (Beyonce’s Brown Skin Girl) and co-written by Ari PenSmith (Doja Cat, Snoh Aalegra) “Separated” showcases Elhae in rare form as he boldly sings “I’m man enough to take the blame for my mistakes, it’s unfortunate you wanna try again, I can’t relate.”

In addition to XXL, Elhae has garnered glowing praise from The FaderBillboardVibeThe Source, and more. His 2016 album All Have Fallen produced hits like “Doesn’t Matter” (feat. Kehlani) and “Needs,” which has over 19M Spotify streams. 2017’s Aura II EP boasted the Ty Dolla $ign-assisted “Bang Your Line,” which adds to its 24M Spotify streams every day. Outside his solo work, Elhae has collaborated with stars like Lecrae and Eric Bellinger. Following his 2018 Coachella performance, he released his conceptual album Trouble in Paradise (2019).

About Elhae:

North Dakota-born and Georgia-raised singer, artist, and visionary ELHAE approaches R&B like a film director would, choosing every element carefully, ensuring an intricate level of cohesion, and building his own world. Since catching fire in 2015 on the independent Aura EP, he worked towards eventually architecting such a world. The follow-up All Have Fallen yielded fan favorites such as “Doesn’t Matter” [feat Kehlani] and “Needs,” which clocked 19 million-plus Spotify streams. In between, he garnered glowing praise from the likes of The FaderBillboardVibeThe Source, and more as Sprite named him among its P.O.U.R. (Purveyors of Urban Reality) program. The 2017 sequel to Aura, the Aura II EP, boasted “Drama,” “Something,” and the popular “Bang Your Line” [feat. Ty Dolla $ign]. The latter ignited 24 million Spotify streams and counting. Meanwhile, he lent his voice to high-profile collaborations with Lecrae, Eric Bellinger, and many others in addition to supporting blackbear on tour.

2018 saw him grace the stage of Coachella for the first time in front of 40,000 fans as he diligently worked on new tunes in Los Angeles, Miami, and Atlanta. Inspired by childhood favorite albums such as Kid Cudi’s Man on the Moon: The End of Day, Childish Gambino’s Because the Internet, and Kendrick Lamar’s Good Kid, M.A.A.D. City, he developed an airtight vision with a detailed plotline for his next release. In 2019, the vision unfolds over the course of his twelve-track conceptual project, Trouble In Paradise [Atlantic Records], introduced by the intoxicating first single “Hennessy.” His sound is about to blow up on the biggest canvas possible now.

ELHAE image Siwoo Lee by Motown Records for 360 Magazine

ELHAE still image by Loris Russier and by Motown Records for 360 Magazine