Posts tagged with "complex"

BlueBucksClan – JUST HIT ME

On June 21, Los Angeles rap duo BlueBucksClan shares the flex-filled new single Just Hit Me. Listen via Out The Blue Records / Capitol Records is available. The unfiltered anthem is accompanied by a luxurious visual shot in and around one of the group’s live shows. “Just Hit Me” is the first new single from the group since March’s acclaimed EP See The Difference.

On “Just Hit Me,” pristine synth melodies are buoyed by a bouncy bassline and percussion deeply rooted in the West Coast rap tradition. DJ handles the first verse, spitting smoothly about the privileges his lifestyle affords him. “They let me look up in the back when I can’t find things,” he raps. “Wearing shit up out the store ain’t gotta iron these.” Jeeezy Obama, for his part, also celebrates his ascension to a life of luxury, detailing all the perks that such a rise entails. It’s another reminder of the casual brilliance of BlueBucksClan’s stylish bars.

Directed by LewisYouNasty, the video for “Just Hit Me” features shots of the California duo performing before rapturous crowds and hanging in fancy cars. It’s all tied together with inventive editing, which underscores how surreal the scale of their success can feel. Above all, the clip is a showcase of their effortless camaraderie and well-earned confidence.

With Just Hit Me,” BlueBucksClan build on the momentum of recent projects like See the Difference and Clan Virus 2The praise for the latter was overwhelming with Pitchfork calling them “L.A.’s best duo.” Complex and Billboard also recently hailed them as “Rappers to Watch.” BlueBucksClan have now amassed more than 177 million streams in the US alone – a number that’s sure to only grow with the arrival of singles like Just Hit Me.

FLO via Amaiya Davis for Republic Records for use by 360 Magazine

FLO – Cardboard Box

London-based girl group FLO releases the acoustic video for their buzzing single “Cardboard Box.” 

Watch the acoustic video for “Cardboard Box” HERE and the official video HERE. In the video, they showcase their love for honeyed harmonies and rich emotion, fusing the classic old school R&B they still obsess over.

When British girl group FLO broke onto the music scene with “Cardboard Box,” their fearless debut single and official video that has captured the essence of a group at the helm of their music and visual identity, the world took note. Receiving love from global superstars including Missy Elliot, SZA, Victoria Monet and JoJo, with one tweet stating “the uk girl groups are coming hard,” featuring a clip of “Cardboard Box,” has led to over 3 million views.

Already receiving critical praise from, i-D, NME, Complex, and more, “Cardboard Box” is a staggering introduction to the world of FLO. The lyrics are harmonized over an immaculate MNEK production that fuses early ‘00s R&B, complete with irreplaceable-esque guitar figures and dancehall flavors. With an ethos of self-love, female empowerment and supporting women in music, FLO have already built a loyal fanbase on TikTok (over 150k followers and  4.1m likes) having been called “the future of R&B” (Complex) for their stripped back acapella sessions, giving new life to their favorite tunes with unbreakable chemistry.

FLO’s origin story speaks to their name—it flowed. Stella spent the first few years of her life in Mozambique before moving to the UK aged five, and met Renée at school in London, where they bonded over their joint love of singing and were familiar with Jorja via social media. Jorja was born in Germany and grew up in Hertfordshire and was on her own musical journey, but it was a chance meeting at an audition where they all locked eyes: “I saw the girls and we screamed across the room. I knew from that moment we were about to start something big,” says Jorja.

For the past two years FLO have honed everything from their sound to their look (“Us but elevated,” as Stella succinctly puts it), working with the likes of LOXE (Grammy-nominated, NAO), KABBA, Aston Rudi (Mahalia), newcomer Jamal Woon, and KAYTRANADA collaborator Lauren Faith. The sisterly bond within FLO runs deep, having all been raised by powerful single mothers and understanding the gravity, hustle and tenacity of picking this career path. It is clear that FLO’s natural bond is crystalline, and the life situations they are beginning to navigate have only brought them closer and stronger together. Join the story NOW of our next big homegrown girl group.

Ka$dami via Kierra Felton for Republic Records for use by 360 Magazine

Ka$dami – Phoenix

Continuing his meteoric breakthrough, 17-year-old rapper, entrepreneur, visionary and the DMV’s hottest rising star KA$HDAMI revealed a new single entitled “Phoenix.” Listen HERE

On the track, an otherworldly beat rattles underneath his entrancing, engaging and ethereal flow. His hypnotic delivery instantly captivates before his voice takes flight on an airy refrain. The track dissolves into piano before the momentum picks back up with another round verbal wizardry. 

It serves as the follow-up to last month’s “posed2be.” The latter instantly drew critical acclaim. In addition to plugs from Our Generation Music and more, HotNewHipHop wrote, “it’s been a pleasure to watch him evolve and reach new levels with each of his releases.”

Everything just heralds the arrival of his anxiously awaited new project World Damination coming soon.

Within less than a year, KA$HDAMI has skyrocketed to the forefront of the culture as an innovator, and he’s got the receipts to prove it. Beyond posting up 40 million total YouTube views, he has generated over 200 million global streams, notching two songs with 30 million-plus streams—”Look N The Mirror!” and “Reparations.” He has infiltrated top playlists such as Spotify‘s Most Necessary, Internet People, and big on the internet; Apple Music‘s The Plug and Cloud Rap; and Amazon‘s Fresh Hip-Hop and Breakthrough Hip-Hop. His various co-signs range from Internet Money, Lil Tecca and Cole Bennett to UnoTheActivist, Yung Bans and Trippie Redd who invited him to hit the stage during his Chicago Lyrical Lemonade set and even shared the tracklisting of his HYPERNOVA mixtape. Establishing himself as an entrepreneur, he owns and runs his own clothing line, KA$HWAYZ. Acclaim has also followed from Pitchfork (“Must Hear Rap Song of the Day”), Pigeons & Planes (“Best New Artists”), and more. 

Most recently, HYPERNOVA. raked in tens of millions of streams as XXL raved, “His sense of humor is more off the wall, and his beat choice is unique,” and cited him among “the ranks of new rappers making a name for themselves in the game.” HotNewHipHop highlighted “his growth as an artist throughout his career.”

Duke Deuce via Devin Johnson for use by 360 Magazine

Duke Deuce × Dante Smith – Running Out of Love

Emerging as a genre-shifting force, critically acclaimed rising Memphis star Duke Deuce unveils a new single and music video entitled “Running Out of Love” [feat. Dante Smith]. Listen to it HERE via Quality Control Music/Motown Records/Made Men Movement. Watch the music video HERE.

On the track, guitar wails in the background as Duke’s hypnotic melodies take hold. He leans into another side of his sound with chantable harmonies and otherworldly arena-ready energy. In the accompanying video, he rocks a black bandanna, black shades, and black-studded leather vest as he performs with rockstar-level charisma. It hints at just how dynamic he is!

It arrives on the heels of “Falling Off” feat. Rico Nasty. The latter has generated 588K Spotify streams and 391K YouTube views on the music video. Attracting praise, Complex and Rolling Stone plugged it, and UPROXX raved, “Over a fitting metal guitar riff that evokes the wild energy of the glam-rock 80’s rappers boast of their inexhaustible energy, scream-rapping, “it ain’t no fallin’ off’.”

Its predecessor “I Ain’t Worried Bout It” remains a fan favorite as well. Receiving acclaim right out of the gate, Rap Radar observed, “The Memphis star moves fearlessly,” while REVOLT raved, “Duke Deuce is on a roll.”

Stay tuned for so much more from Duke Deuce very soon.

About Duke Deuce

Crunk music was never dead, but Memphis rapper Duke Deuce has taken it upon himself to inspire a new generation to tear the club up. With inexhaustible energy and a booming voice, the 28-year-old has been reclaiming the ecstatic subgenre for his hometown, making music as grim as it is gleeful, and turning up all the while. Rapping about harrowing realities and detailing the benefits of his hard-won success, Duke has reached millions of rap fans who dig his music’s intensity as much as they do the playful dancing (a.k.a. gangsta walking) he does in his videos. With each release, Duke makes the case that crunk is more than music. It’s a way of life.

Doechii Official Thumbnail via Universal Music Group for use by 360 Magazine

Doechii – Crazy

Top Dawg Entertainment (TDE) and Capitol Records‘ new artist Doechii drops the song and video for “Crazy.” The record and the visual challenges the stigmatized imagery of the female form, with both the director, C. Prinz, and Doechii working extensively over the last four months developing the narrative of this film: intentionally and meticulously crafting each scene and frame to tell a story derived from both of their personal and shared experiences.

“Crazy is about un-contained power, creativity and confidence. People call you crazy when they fear you or they don’t understand you,” says Doechii. “So when I use it in the song I’m reflecting that energy back on them to show them themselves.”

Listen HERE and watch  HERE.

On “Crazy” the Tampa rapper, singer, dancer, fashionista, and genre-disruptor attacks with aggressive flexes, colorful cadences and shouted raps while conveying a range of intense emotions. The vicious and surreal music video matches the song’s controlled chaos. Doechii, and likewise nude women, wield guns, dance in dynamic choreography and engage in destruction. The hybrid of hip-hop and broken beat finds Doechii raging as she attempts to empower the exponential capacity of women in every form of their being.

Video director C. Prinz states the film is a visual metaphor for “the hardships women go through in their ascension to power” that asks viewers “to see the female form not in moments of sexuality but instead for what we all go through, what we survive through and what we transcend.”

A testament to the breadth of Doechii’s sound and talents, “Crazy” stands in stark contrast to previous TDE/Capitol single, “Persuasive” a suave ode to weed and late-night partying.

Both singles follow the news of TDE and Capitol’s partnership with Doechii. She’s dominated the internet since the release of her unwaveringly original EP, 2020s Oh the Places You’ll Go and 2021’s BRA-LESS, and the single “Yucky Blucky Fruitcake,” which has generated over 33 million streams on Spotify alone. In addition to featuring on Isaiah Rashad‘s “Wat U Sed,” she was named one of Spotify‘s “Most Necessary Artists to Watch in 2022” and tipped as an Artist To Watch by Complex, XXL, Rolling Stone, Pigeons & Planes and Hiphopdx.

Persuasive via Jennie Boddy for use by 360 Magazine

Doechii – Persuasive

Doechii drops the video for “Persuasive,” her first release after signing to Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities and fashion fluidity. Watch HERE.

“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team!

“I envision my fans playing this video on their at home projectors during a kick back,” she continues. “The video is so full of life it can fill a space, like paintings.”

The single was produced by Kal Banx (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony “Top Dawg” Tiffith. Rolling Stone said, “’Persuasive’ is an ode to late nights and partying just a little too hard, with Doechii—who has drawn comparisons to hip-hop visionaries like Missy Elliot—deploying her signature flow.”

About Doechii

Doechii, who was featured on TDE labelmate Isaiah Rashad’s “Wat U Sed,” has been named one of Spotify’s “Most Necessary Artists to Watch in 2022” and tipped as Artist To Watch by Complex, Pigeons & Planes and Hiphopdx. Known as an alternative hip hop artists being compared to Flo Milli and Childish Gambino, she “embodies the “weird Black girl” personality without it being her persona,” according to Ben Queen.

In 2020, she released her first album, Oh, the Places You’ll Go, inspired by the Dr. Seuss book. With her new TDE/Capitol partnership in place, Doechii’s reign has only just begun.

Deante Hitchcock via Latoya Brooks for use by 360 Magazine

Deante’ Hitchcock – Alone

Grammy-nominated Atlanta rapper Deante’ Hitchcock released “Alone,” his new single out now via ByStorm Entertainment/RCA Records. The slow cut, driven by the sensuous strum of guitar strings, finds Deante’ weighing the risks of letting his guard down for a potential love interest or whether they are both better off alone.

“We’re so busy trying to be understood we forget how to be understanding,” said Deante’. “Everybody’s trying to figure this thing out, but it’s so hard, man. On one end, it’s like I’m better off alone, so I don’t have to deal with anyone else’s shit, but it’s also like damn, I’m better off alone to not have to deal with my shit either. But I’m trying, ya know.”

The latest in a run of relationship-driven releases set to come from Deante’ this year, “Alone” follows his Valentine’s Day-themed EP Everyday The 14th in February, which received critical acclaim. Featured by XXL, Hypebeast, HipHopDX, Okayplayer, and more as one of the ‘Best New Releases of the Week,’ Lyrical Lemonade praised the project, noting that it “further solidifies Deante’ Hitchcock’s immense skill and versatility as an artist,” while The Source called the EP a “tight, solid listen for returning fans and newcomers alike.” 

Last week, Deante’ also announced the launch of The Mother God Project in partnership with local Atlanta nonprofit Access to Capital for Entrepreneurs Inc. (ACE) Women’s Business Center. Powered by Deante’, The Mother God Project will provide assistance to 100 women within the community in order to successfully launch their own businesses. The selected participants will each have the opportunity to obtain their own LLCs within Atlanta, in addition to receiving one-on-one coaching and training.

About Deante’ Hitchcock

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated Atlanta artist Deante’ Hitchcock. After dropping out of Georgia Southern University, Deante’ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz. His witty, charismatic social media freestyle videos generated attention, leading him to open for acts such as Lil Uzi Vert and Yo Gotti, and eventually led to a recording deal with Mark Pitts’ ByStorm Entertainment. 

With several impressive EPs under his lyrical belt (Good, So Much for Good Luck, Just A Sample, Just A Sample 2), in 2019, Deante’ secured a highly coveted spot on the Grammy-nominated J. Cole and Dreamville compilation album, Revenge Of The Dreamers III, which is currently RIAA-certified Platinum. He released his debut album BETTER on ByStorm Entertainment/RCA Records in 2020, featuring the single “How TF” feat. 6LACK and collaborations with JID, Young Nudy, Miguel, and St. Beauty. Following suit with the deluxe version of BETTER later that year, which featured appearances from Guapdad 4000, Kenny Mason, Ro James, and more, the project solidified Deante’ as a must-watch artist within the next wave of Southern rap, garnering critical acclaim and ‘Best of 2020’ placements across Complex, NPR, XXL, and UPROXX.

Deante Hitchcock via Latoya Brooks for RCA Records for use by 360 Magazine

Deante’ Hitchcock – Everyday the Fourteenth

Grammy-nominated Atlanta rapper Deante’ Hitchcock released his latest EP, Everyday the 14th, out now via ByStorm Entertainment/RCA Records

An explorative journey of love and the dynamics of relationships, Everyday the 14th ebbs and flows across genres and influences, from the ’70s retro-funk-inspired opening interlude of “You Thought Wrong” to the seductive, late-night production of “Neck Up”and the melodic R&B stylings of “Eyes On Me” and “Don’t Say.” Championing the next round of rising artists by tapping up-and-comers such as singer-songwriter Bairi and rappers Chris Patrick and Dende for features, Everyday the 14th is centered by Deante’s signature Southern rap sound and quick-witted lyricism, culminating in a multi-faceted body of work that examines love in its many forms. 

“This EP is about not taking relationships, situationships, or whatever you’re in at the moment too seriously,” says Deante’ of the project. “Those times are fun, man, let it be that. It’s not always love, but sometimes it is. Only way to find out is to find out, right? This year a lot of my music is gonna be about finding out.”

Everday the 14th Tracklist

1. “You Thought Wrong”

2. “Neck Up” (feat. Bairi & Dende)

3. “Eyes On Me” (feat. DaVionne & JaelSpeaks)

4. “Don’t Say” (feat. Chris Patrick & ELHAE)

About Deante’ Hitchcock

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated Atlanta artist Deante’ Hitchcock. After dropping out of Georgia Southern University, Deante’ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz. His witty, charismatic social media freestyle videos generated attention, leading him to open for acts such as Lil Uzi Vert and Yo Gotti, and eventually led to a recording deal with Mark Pitts’ ByStorm Entertainment. With several impressive EPs under his lyrical belt (Good, So Much for Good Luck, Just A Sample, Just A Sample 2), in 2019, Deante’ secured a highly coveted spot on the Grammy-nominated J. Cole and Dreamville compilation album, Revenge Of The Dreamers III, which is currently RIAA-certified Platinum. He released his debut album BETTER on ByStorm Entertainment/RCA Records in 2020, featuring the single “How TF” feat. 6LACK and collaborations with JID, Young Nudy, Miguel, and St. Beauty. Following suit with the deluxe version of BETTER later that year, which featured appearances from Guapdad 4000, Kenny Mason, Ro James, and more, the project solidified Deante’ as a must-watch artist within the next wave of Southern rap, garnering critical acclaim and ‘Best of 2020’ placements across Complex, NPR, XXL, and UPROXX.

Everyday the 14th via RCA Records for use by 360 Magazine

Deante’ Hitchcock – Neck Up

Grammy-nominated Atlanta rapper Deante’ Hitchcock celebrated Valentine’s Day with the release of “Neck Up,” the first single off his forthcoming EP, Everyday the 14th, out February 17 via ByStorm Entertainment/RCA Records. Pre-save the EP HERE.

A blend of smooth, R&B-driven production juxtaposed against Deante’s slick, fast-paced lyrical flow and Southern drawl, “Neck Up” is a seductive recounting of late-night encounters and lustful longings. Featuring additional vocals from rising singer-songwriter Bairi and rapper Dende, “Neck Up” shifts perspectives throughout the track, exploring the wants and desires across both sides of the relationship.

Says Deante’ of the track, “there’s something about selfless acts that can put a smile on someone’s face, bring peace to a stressful day, and add color to a dreary world.”

About Deante’ Hitchcock

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated Atlanta artist Deante’ Hitchcock. After dropping out of Georgia Southern University, Deante’ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz. His witty, charismatic social media freestyle videos generated attention, leading him to open for acts such as Lil Uzi Vert and Yo Gotti, and eventually led to a recording deal with Mark Pitts’ ByStorm Entertainment. 

With several impressive EPs under his lyrical belt (Good, So Much for Good Luck, Just A Sample, Just A Sample 2), in 2019, Deante’ secured a highly coveted spot on the Grammy-nominated J. Cole and Dreamville compilation album, Revenge Of The Dreamers III, which is currently RIAA-certified Platinum. He released his debut album BETTER on ByStorm Entertainment/RCA Records in 2020, featuring the single “How TF” feat. 6LACK and collaborations with JID, Young Nudy, Miguel, and St. Beauty. Following suit with the deluxe version of BETTER later that year, which featured appearances from Guapdad 4000, Kenny Mason, Ro James, and more, the project solidified Deante’ as a must-watch artist within the next wave of Southern rap, garnering critical acclaim and ‘Best of 2020’ placements across Complex, NPR, XXL, and UPROXX

12AM via WMA Agency for use by 360 Magazine

12AM × Tyla Yaweh × Pressa – Showgirls

LA-by-way-of-Toronto artist on the rise 12AM (aka Matthew Dubois) bursts into 2022 with a bang, linking up with Tyla Yaweh and Pressa for new heat “Showgirls” out now via Sony Music Entertainment Canada.

12AM revealed the official video directed by Logan Meis (Trippie Redd, Dax, The Kid Laroi, Polo G). It’s a high contrast, moody, and cinematic experience in itself. “Showgirls” peeks into a late-night burlesque show gone awry. The night manifests into a master scheme of kidnapping, robbery, and murder. While corrupt wealthy men put their guard down for some debauchery, they’re clipped of their wallets and prized possessions. The lights go off and the show concludes, leaving the club patrons in the dust. In the end, 12AM (aka the club owner) and the showgirls meet Tyla and Pressa (12AM and the showgirls’ partners in crime) at the hideout. Watch now HERE.

The single follows the success of “come over,” the lead track from 12AM‘s latest After Midnight EP that has amassed over 5 million streams. While After Midnight served as a redefinition of 12AM’s sound, “Showgirls” takes 12AM back to his Toronto roots incorporating melodic R&B that is distinct to the 6. Additionally, with 12AM boasting over 26 million streams on Spotify alone, plus Tyla and Pressa’s combined 5.5 million monthly listeners on the platform, “Showgirls” is set to become an instant hit and reach an array of hip-hop, pop, and R&B lovers. 

12AM states, “Tyla and I were working on his album in his crib for like 2 weeks straight. I was basically living there and I played him music I was working on. When he heard the hook on Showgirls, he instantly hopped on it. There were a ton of people over and everyone was going crazy over it. Then a year later, I was in the studio with Pressa. Same story, he heard the song and instantly hopped on it too, so we knew we had one when everybody had the same reaction like “this is a hit.'” On his upcoming music, 12AM adds, “I wanted to treat my upcoming album like a full body of work, no fillers, just the best music possible. I’m spending time creating an experience and a world through the next record.”

The future looks incredibly bright and 12AM’s repertoire is only at its inception. Prolific in his dexterity, 12AM is consistently writing for other artists as well as himself. He can be seen frequently working with Elijah Woods and Omer Fedi (Kid Laroi “Without You,” 24kGoldn & Iann Dior “Mood,” and Lil Nas X “Montero”), and on After Midnight he collaborated with TheHxliday on “Voices.” Touring accolades include shows with Internet Money, Iann Dior, Jez Dior, 24kGoldn, Jutes, Trevor Daniel, and Souly Had. No stranger to media coverage and acclaim from tastemakers, praise has rolled in from industry key players such as Complex, Elevator Mag, idolator, Lyrical Lemonade, and Vice’s Noisey. 12AM also appears on Spotify’s coveted ‘New Music Friday’ and ‘tear drop’ playlists, as well as Post Malone’s ‘posty’s playlist.’

Reflecting on his work, 12AM says, “My main focus is just to help people. That’s why I make music. When I get messages from fans saying I’ve helped them through depression or whatever they are going through it means the world to me, I can’t really believe it. That’s what I do this for. Whenever I play a show and fans are singing the lyrics back and when they meet me after the show, I just want to have a positive impact and be there for them, because they are all that matters in this music industry.”