After a sharp fall in March, digital ad spending has witnessed a strong growth worldwide, as millions of consumers shifted from brick-and-mortar stores to webshops amid the COVID-19 outbreak.
According to data presented by Finaria.it, social media ads, as one of the fastest-growing segments of the digital advertising industry, are expected to continue booming and hit $105bn in spending in 2021, a 15% jump year-over-year.
Global Social Media Ad Spending Surged by 68% in Three Years
In 2017, brands and media buyers spent $54.4bn on social media advertising worldwide, revealed Statista Global Consumer Survey. Over the next two years, this figure jumped by 57% to $85.7bn.
Although the COVID-19 pandemic triggered a sharp fall in the global digital advertising industry between January and March 2020, the market recovered in the second and third quarter of the year. As a result, global social media ad spending is expected to hit $91.3bn this year, a 6.5% increase compared to 2019 figures.
The Statista data also revealed the social media advertising segment is set to witness the second-largest increase in spending in 2021, growing by $13.7bn in a year. Only the search advertising segment is expected to see a more considerable boost in spending and grow by 16% YoY to $172.2bn in 2021.
Statistics show the increasing trend is set to continue in the following years, with social media ad spending rising to $124.6bn by 2025.
Mobile Ads to Hit 80% Market Share
The average ad spending per social media user is expected to amount to $31.90 in 2020, slightly more than a year ago. In the next five years, this figure is forecast to rise to $36.67.
Statista data also showed that in 2017, 71% of the total social media ad spending was generated through mobile devices. Mobile advertising continued growing in the last three years and hit a 79% market share in 2020. Statistics indicate this figure is set to jump to 80% next year, and by the end of 2025, mobile ads will account for 83% of total social media ad spending.
Analyzed by geography, the United States represents the world’s leading market in social media advertising, expected to hit $37.8bn in spending in 2020, a 4.5% increase in a year. This figure is forecast to jump by 16% and reach $44.1bn in 2021.
As the second-largest market globally, social media ad spending in China is expected to grow by 11.3% YoY to $24.9bn in 2020. United Kingdom, Japan, and Australia follow with $5.7bn, $2.4bn, and $2bn, respectively.
The United States is moving forward with legislation that would effectively ban cotton imports from China’s Xinjiang province over potential links to forced labour – but such a step would be a massive challenge for the apparel industry, according to GlobalData, a leading data and analytics company.
The Uygur Forced Labour Prevention Act shifts the goalposts on forced labour by requiring importers to prove any products made in, or containing inputs from, the Xinjiang Uyghur Autonomous Region (XUAR) were not produced using forced labour.
Leonie Barrie, Apparel Analyst at GlobalData, says, “Forced labour in any form is unacceptable, and US lawmakers clearly believe an all-out bar is the best way to tackle the problem, as well as sending an important message to Beijing over its policies in the region. Yet, it would be hugely difficult for the apparel sector to enforce due to the sheer scale and complexity of its supply chains.
“As many as one in five cotton garments sold globally is likely to contain cotton or yarn from Xinjiang, often mixed with cotton from other sources and used by garment makers around the world,” Barrie went on to say. “So even if brands have no direct relationships with Xinjiang suppliers, it’s almost impossible to establish whether the cotton in their clothes is tainted by Uyghur forced labour in China.”
Difficulties in accessing the region and speaking openly with workers mean third-party supply chain audits are not an option. Although new tools are being developed to provide greater transparency and traceability from cotton field to consumer – including the use of forensic science and DNA tagging – they can only confirm if the cotton in a product comes from a known source. There are as yet no accurate tests to specifically identify or eliminate Xinjiang cotton.
“Trying to shift production out of China is yet another challenge,” Barrie added. “Not only do global supply chains depend so heavily on Chinese materials, but nowhere else can match the country’s skills, quality, product variety, factory capacity, and range of products from raw materials to final garment.
“The next step for the Uygur Forced Labour Prevention Act is a Senate vote, but if it’s derailed by the upcoming November elections it will have to be reintroduced next year. Either way, the Xinjiang issue is not going to go away, so brands and retailers must brace for more scrutiny of their supply chains.”
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
In a surprising turn of events, Japan’s current era of politics has come to an end following the sudden resignation of Shinzo Abe, the country’s longest serving prime minister. Abe attributes his step-down due to serious health issues related to colitis, a chronic intestinal disease
His departure leaves the highest-ranking political position in the third-largest economy in the world with an open seat. The scramble for who will replace Shinzo Abe has begun, and its importance cannot be understated.
The next prime minister of Japan inherits a host of serious issues including coronavirus relief response, a decreasing economy, an aging population, an increasingly aggressive China, the confusion of the Olympics, female rights, the complexities of potentially reintroducing militarization, a changing United States dynamic, and more. “It makes me wonder why anybody would want to be prime minister,” said Jeffrey Hornung, an analyst at the RAND Corporation.
In considering relations with the United States, Mr. Abe aspired towards a more independent Japan. His term can be considered a success in some regards, but whether that is attributed to Mr. Abe or to a United States shrinking from international engagement under President Trump is up for debate. Either way, Japan in recent years has worked to assert itself in Eastern politics, especially in comparison to potential rivals in South Kora and especially China. These efforts will become increasingly important as Japan navigates the highest public debt amongst advanced industrial economies at a staggering 251.91%
Despite all these issues, there is a host of men clamoring for the job. They include Fumio Kishida, a former foreign minister; Toshimitsu Motegi, the current foreign minister; Taro Kono, the current defense minister; Shigeru Ishiba and Tomomi Inada, both former defense ministers; and Seiko Noda, a member of the lower house of Parliament. Ms. Inada and Ms. Noda, both women, are the only female candidates attempting to throw their hat into the ring. However, Japanese politics remains male dominated and the likelihood of a female prime minister remains slim. Odds are in favor of Abe’s top aide, Yoshihide Suga replacing him.
Shinzo Abe’s successor will be voted on September 14th with a Liberal Democratic Party election, with the Diet (Japan’s national parliament) formally electing the winner two days later. The winner will the serve the rest of Abe’s term until September 2021 and after may choose to run for prime minister for their own term.
Recently, our team journeyed to Washington, D.C. for the National Action Network’s Commitment March. The August 28 march marked 57 years since the March on Washington where Martin Luther King Jr. gave his historic “I Have A Dream” speech. According to the National Action Network’s website, the goal of the march was to advocate for comprehensive police accountability reform, promote participation in the Census and motivate voters to cast their ballots in the upcoming Presidential election.
The National Action Network was founded by Rev. Al Sharpton in 1991. With nearly 100 chapters nationwide, the civil rights organization works in the tradition of Martin Luther King, Jr. to achieve “one standard of justice, decency, and equal opportunities for all people regardless of race, religion, ethnicity, criminal record, economic status, gender, gender expression or sexuality.”
The trip from New York to Washington, D.C. was made easy by taking Amtrak’s Acela service. Despite the higher price point, the Acela is newer and less crowded than regional trains. The express train eliminated the burden of tolls and stopped in only a few cities, arriving in D.C. after about three and a half hours. It can be stressful to travel right now, so it was a relief to see how clean the train was. The quiet car, basic free wifi and outlets on board provided the perfect environment to research and write articles on our tablets. We utilized our extra time to discuss with one another and prepare for our coverage of the march and our days in D.C.
The café offered coffee and various snack options, and the sliding glass doors made it easy for us to walk through the cars. The reclining seats were comfortable and allowed us to rest before our trip. There were also sections of four seats for those traveling in a larger group. Each passenger could bring two personal items weighing up to 25 pounds, and two carry-on bags weighing up to 50 pounds at no additional cost. Amtrak is currently offering reduced fares for two to six tickets purchased together where riders can save eight to 45 percent.
Luckily, we were able to call Amtrak in advance to ensure we could carry on our folding bicycles. With limited parking available in the city, electric bikes served as a great mode of transportation for many protesters. E-bikes such as the DYU Smart Bike and a custom scooter from Good Vibe Gliders were an affordable alternative to renting a car, and made covering and participating in the march much easier.
The Commitment March: Get Your Knee Off Our Necks started early Friday morning. Participants marched through the National Mall, many carrying signs remembering those whose lives have been lost in acts of police violence. Others displayed “Black Lives Matter” on flags, shirts and masks.
Some participants created street art during the event, voicing their support through their work. At one point, a number of demonstrators stood together in the Reflecting Pool in front of the Washington Monument. Marchers reached the section of 16 Street NW that has become known as “Black Lives Matter Plaza” around 3:30 PM before dispersing for the day.
Organizers of the march upheld COVID-19 guidelines and regulations. The National Action Network placed multiple signs throughout the National Mall encouraging social distancing, and took marchers’ temperatures as they entered the area. Face masks were distributed to people who did not have one, and visitors from high-risk areas were urged to join virtually from their homes. There was also a testing booth on site, as reported by WUSA 9.
The march was co-convened by Sharpton and Martin Luther King III. Among the thousands of attendees who gathered on the National Mall were the families of George Floyd, Breonna Taylor, Trayvon Martin, Eric Garner and Jacob Blake. Many members of these families gave speeches at the Lincoln Memorial, along with lawmakers from across the country. These congressmen and women pushed for legislation that would address cases of racial injustice.
Though she was not present, Vice Presidential candidate Kamala Harris shared her message to marchers via Twitter. In her speech, which was played at the event, she said, “…if we work together, to challenge every instinct our nation has to return to the status quo, and combine the wisdom of long time warriors for justice, with the creative energy of the young leaders today, we have an opportunity to make history, right here and right now.”
Yolanda Renee King took the stage to address the crowd, standing where her grandfather had led March on Washington for Jobs and Freedom. In a video posted by CNN she said, “We stand and march for love and we will fulfill my grandfather’s dream.” She then led a chant of “Show me what democracy looks like; This is what democracy looks like!”
Friday was also the 65th anniversary of Emmett Till’s murder. The 14-year-old was lynched and thrown off a bridge while visiting family in Mississippi. He was abducted after “allegedly whistling at a white woman,” according to ABC 7 Chicago, and his body was found mutilated in the Tallahatchie River. Till’s family never received justice, as the two men responsible for his death were both acquitted. Till’s murder helped to spark the Civil Rights Movement in the 1950s. Civil rights leader and former congressman John Lewis wrote that “Emmett Till was [his] George Floyd” in a New York Times essay that was published on the day of Lewis’ funeral.
The trip provided a meaningful experience to stand in solidarity with the Black Lives Matter movement, as well as time to see local relatives. 360 President Vaughn Lowery visited his uncle Leroy Lowery, the former executive director of the Martin Luther King Jr. National Memorial Project Foundation, who raised over $120 million for the Stone of Hope.
Leroy Lowery is the son of the late Rev. Joseph E. Lowery, a civil rights leader who helped Martin Luther King, Jr. establish the Southern Christina Leadership Conference, and received the Presidential Medal of Freedom in 2009. Leroy Lowery attended the march with his father in 1963 and stated on Friday, “to see that we have to march [again] 57 years later is deflating.”
A mutation of the COVID-19 virus called D614G has been discovered in Southeast Asia, mostly in Malaysia and the Philippines but also in China. The outbreak can be traced back to a man who did not quarantine after his trip from India, causing a 45-case outbreak in Malaysia. The man has since been fined and sentenced to five months in prison. D614G is the leading strain in the United States and Europe, after being discovered in Chicago in June. Now the mutation is quickly spreading across Asia and the entire world.
The mutation is estimated to be up to 10 times more infectious, but “We still don’t have enough solid evidence to say that that will happen,” says Phillipines’ Health Undersecretary Maria Rosario Verviers. A study from Johns Hopkins points to evidence showing that the new virus is not more deadly than the previous strain. Benjamin Cowling of University of Hong Kong agreed: “(D614G) might be a little bit more contagious. We haven’t yet got enough evidence to evaluate that.” A Cell Press paper also corroborates this, saying that the strain will most likely not impact vaccine development. However, Malaysia’s Director-General of Health, Noor Hisham, warns that this may mean that vaccine studies may be incomplete without accounting for the new strain.
A mutating virus is far from an exceptional thing, because it is how they can continue to spread. In fact, the genome of the coronavirus changes about 2 times a month, according to Science Magazine. Some of them help the virus reproduce, others damage it, and some are neutral. These changes can be just a single letter in the genetic code, but it can make the virus much more transmissible. Dr Thushan de Silva, at the University of Sheffield, says that there is not enough evidence to say whether the D614G mutation helps or harms the virus, but he knows that it is not neutral.
This comes as the FDA has just granted emergency authorization for COVID-19 spit tests, which will make testing much easier and much wider spread. The SalivaDirect test, developed at Yale University, will expedite testing by eliminating a time consuming step in the process.
Meanwhile, the United States passes 170,000 deaths from the virus, with infections of children rising as they return to school. New information from the CDC says that rates of COVID-19 in children are increasing. While they make up only 7% of cases in the country, they are responsible for over 20% of them. In addition to this, and in contrast to previous beliefs, “Recent evidence suggests that children likely have the same or higher viral loads in their nasopharynx compared with adults and that children can spread the virus effectively in households and camp settings.”
Data to reinforce this claim can be found in the rising cases among children at schools that have already reopened, including 7,000 in Alabama. Many schools have debated or committed to reversing course and going online. These rising cases correlating with schools reopening “may explain the low incidence in children compared with adults,” says the CDC, suggesting that children’s perceived resistance to transmitting the virus may have been partly a result of simply staying inside – a sobering reminder of the ever changing narrative of COVID-19.
The gorgeously shot video is directed by Omar Jones and inspired by Chinese landscape, architecture and colors to tribute the obvious inspiration to the beat. According to the press release, dior’s plans to tour in Asia were cancelled because of the pandemic, so the music video was his next best choice to show love to his Chinese fans.
“Prospect” is just dior’s latest in a long line of hits in a short period of time. Growing up in Corpus Christi, he quickly learned he was a talented writer and decided to turn that talent into hip-hop music. His first song earned 10,000 streams and caught the attention of Taz Taylor, the founder of Internet Money.
He released “Cutthroat” in 2019 which racked up 13 million streams on SoundCloud. He then inked a deal with 10K Projects, with whom he released his first mixtape titled “nothing’s ever good enough.”
dior gives credit to J. Cole for inspiring him to make music.
“He showed me that I could use songs to tell my own story, just like he uses his songs to tell his story,” dior said.
“Prospect” can be found along with other hits like “Pretty Girls,” “Sick and Tired” and “Paradise” on his new album, “I’m Gone,” which was released in June.
In recent months, the metropole Hong Kong appears almost daily in news feeds: ongoing protests, clashes with Beijing, the impacts of the new security law, and more. This week, however, Hong Kong finds itself in the news with a less then predictable name: Kylie Jenner.
The 22-year-old makeup and reality television mogul graces Hong Kong Vogue’s self-titled “Action Issue.” She poses in cranberry latex with white hot nails with the text “Act Now” printed across her lap. While the imagery of the cover is elegant, many are calling into question the decision to have Jenner fronting the issue, citing the ongoing dynamics currently in Hong Kong. The cover reveal comes just two days after Hong Kong delays its election, in what many are calling an effort to support the growing pro-Beijing presence in the city and cripple pro-democracy candidates. Both revelations follow years of protests in favor of democracy, with heightened tensions over the last few months due to the coronavirus and a new national security law imposed at the end of June.
Vogue Hong Kong cites on Instagram: “At the age of just 22, her beauty brand #KylieCosmetics has achieved far reaching success, and she is also active in charitable causes including funding surgeries for children with cleft lips and palate through Smile Train” as its reasons behind making Jenner the cover star. Similarly, Jenner gushed about her excitement on her own Instagram, but made no reference to the current political situation in the region. The cover appears especially interesting in context of the September issue of Vogue U.K. which features 20 different activists photographed in black and white.
Diet Prada on Instagram, a notorious critic of the fashion community, writes “Y tho?” when questioning the “Kendall for Pepsi move.” The latter statement is in reference to Kylie’s older sister Kendall Jenner’s own brush with controversy. Severe backlash and accusations of political tone deafness followed her now infamous 2017 Pepsi ad. In the ad, Kendall Jenner hands a police officer a Pepsi at a protest, seemingly in reference to the ongoing Black Lives Matter protests.
Comments, especially on social media, have called out Jenner and Vogue Hong Kong for the decision. “$5 she doesn’t even know what’s going on in Hong Kong,” joked one Instagram user. Another argued for criticism to be steered away from Jenner and instead towards the magazine: “How about you actually put an activist on the cover that stands for the message you’re trying to portray?” Currently, neither Vogue Hong Kong nor Kylie Jenner have commented on the criticism.
President Trump announced Friday night that he plans to ban the social media sensation TikTok, calling it a “severance” from the Chinese-owned app.
“As far as TikTok is concerned we’re banning them from the United States,” Trump told officials aboard his Air Force One flight in Tampa. “I can do it with an executive order or [emergency economic powers].”
This comes after TikTok has been accused of being a security threat from China, with whom tensions are currently high. ByteDance, the app’s parent company, has been accused of giving American users’ information to the country. Meanwhile, a Tik Tok spokesman assures that they are committed to their users’ privacy, saying that “TikTok US user data is stored in the US, with strict controls on employee access.”
The creators of Tik Tok have also reacted to the ban, and to the ongoing concern for data privacy on the app. One influencer, 18 year old Josh Richards is leaving the app due to the privacy issues after amassing more than 20 million followers on the app. He announces that he will transfer to rival app Triller instead, whose investors include Lil Wayne, Snoop Dogg, and fellow Tik Tok stars like Griffin Johnson and Noah Beck. Other stars are simply just saying goodbye to the app in recent posts.
In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.
· First of four animated films offering insight into the substance underpinning new Ghost goes live
· Post Opulence identified as emerging design movement defined by reduction and substance
· Podcast series exploring design and engineering philosophy of new Ghost available now
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. Like the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
As with all primary research conducted by the marque’s specialists, these experts were also asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.
The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally codenamed Post Opulence. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”
The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.
In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.
POST OPULENCE: ROLL-ROYCE REVEALS THE SUPER-LUXURY CONSUMER INSIGHTS THAT FORMED NEW GHOST HERE.
Good news to DYU fans, the upgraded DYU S2 is coming soon. DYU S1 is famous for its beautiful appearance &15kg lightweight that can be lifted up by an arm easily. And DYU S2 electric bike continues the style of S1 meanwhile making it more powerful.
So what are the advantages of DYU S2? First, DYU S2 comes with a powerful 10AH large capacity + 18650 lithium battery, it ensures a 40 km mileage. Second, the high-speed brushless motor is upgraded to 350W from 250W. Third, APP free just like cars. Use a remote key to start, stop, or lock the bike conveniently. Moreover, it comes with adjustable seats for different height, built-in suspension system for comfortable riding experience, front and rear dual disc brakes for safe travel, LED headlights and brake tail lights for reassuring riding at night. In conclusion, DYU S2 will be a perfect travel tool for your daily life.
Maintenance tips to charge your DYU electric bike the right way in summer. Do not expose batteries to the sunshine If the battery is charged in the sun, the high temperature and the temperature rise during charging will cause the surface temperature of the battery to be very high, and the battery protective case may be hot, which may cause battery damage. Therefore, when we charge electric bikes, we must put them in a cool, ventilated place to prevent high-temperature environments. Avoid hidden dangers In the summer, many folks choose to charge the e-bike the whole night for convenience, which is very dangerous. Because the temperature in summer is relatively high, the temperature of the electric bike will increase during charging, and this charging time is too long, which will damage the battery and may affect the life of the battery.
The correct approach is: Regardless of whether the charger is turned on or off, the charging time is controlled within 8 hours. Use the original charger because different types of batteries match different chargers. Mixed use in summer can easily cause a short circuit or insufficient charging, thereby damaging battery life and affecting travel. Therefore, the correct choice is to use the original charger, which extends the battery life while safely charging.
The F-wheel & DYU project was launched in 2012. F-wheel company is a high-tech enterprise made up by former staff from well-known international enterprises like Huawei, Baidu, Mindray etc, represented by Liu Shasha, the China billiards champion and was specially reported by CCTV1 News Broadcast, one of the most famous news media in the world. DYU Ebike and e scooter brand is the most important brand created by F-wheel. This project targets on the researching and marketing of intelligent commuting vehicle products, like smart city short trip self-balancing scooter and travel robots. Its products have several main conceptions like fashionable, portable and environmentally friendly. Its top-selling products include F-wheel series somatosensory vehicles and DYU mini E-bike series. F-wheel products have won nearly 40 domestic & international patents and awards so far and exported to more than 50 countries, receiving around 20 million RMB of the capital investment from famous investment institutions. And now its valuation has exceeded 100 Million RMB. F-Wheel strives to build an intelligent short-distance travel ecosystem in 5 years and enter the GEM IPO market with the value exceeding 5 billion RMB.