Posts tagged with "EV"

2023 BMW i7 xDrive60 via 360 Magazine and Automotive Rhythms.

2023 BMW i7 xDrive60

The Ultimate Electric Driving Machine

That’s right; the BMW 7 Series is electrified for 2023 while maintaining the same body style and interior cabin as the two ICE (internal combustion engine) models. We had a chance to test drive and thoroughly evaluate the 2023 BMW i7 xDrive60 at the BMW Test Fest program recently held at the Ritz-Carlton Rancho Mirage in Palm Springs with the conclusion that the luxury sedan’s capabilities are superior within its class. The German EV is technologically laden, ultra-intelligent, and savvy on the road while zeroing in on owners’ attitudes, necessities, and feelings. 

BMW i7 Evolution 

BMW’s luxury flagship is a high-tech marvel in every aspect. Moreover, it’s super fast (especially in Boost mode), achieves 318 electric miles per charge, produces 536-horsepower, and features a 31” BMW Theatre Screen with built-in Amazon Fire TV and 8K resolution. And, of course, the i7 maintains the equivalent dynamic performance attributes we have come to expect from BMW, so no sacrifices were made in the product planning stages. Other amenities include Rear Executive Lounge Seating, a 36-speaker Bowers & Wilkins Diamond Surround Sound system, auto opening and closing doors similar to Rolls-Royce, crystal headlights developed in conjunction with Swarovski, and three years of free Electrify America charging. 

Electrification of the 7 Series 

The 7th generation 7 Series is an evolutionary wonder as humankind continues to figure out how to reduce our carbon footprints since our insatiable appetites have led to planetary degradation from a resource standpoint. As a result, we have no choice but to seek alternative fuel options to power the transportation industry, and currently, e-mobility is the best solution at our disposal. However, for individuals non-committal on electric vehicles, BMW still offers two gas engines for the all-new 7 Series: the 740i and its 3-liter TwinPower Turbo inline 6-cylinder and the 760i xDrive powered by a BMW Motorsport’s enhanced 4.4-liter TwinPower Turbo V8. Both are engineered with 48V mild hybrid technology.

Now available in fully electric form, the i7 highlights two efficient electric motors with a combined output of 536-horsepower and 549 lb-ft of instant torque. It races from 0-60 mph in 4.5 seconds and can travel 318 zero-emission miles (19” wheels) before a recharge is required. Furthermore, if you engage Boost mode (akin to Launch Control) the i7 will prepare itself for a hyper-warping takeoff. I tried this while my driving partner Brian Armstead was relaxing, and immediately he shouted and grabbed whatever he could to brace himself. All electric BMW xDrive intelligent all-wheel drive, Highly Integrated E-Drive units on the front and rear axles, and BMW’s Gen5 Lithium-Ion 101.7 kWh battery unit comprise the i7’s electric powertrain. To extend the i7’s efficiency, only one motor needs to run on the highway and initially, iDrive is subdued but will kick in immediately when traction is required from all four wheels. Moreover, you want to drive in One Pedal mode as often as possible for energy regen and reduce the wear and tear from hydraulic braking since the i7 will slow down automatically when you release the accelerator. An 8-year/100,00-mile High-Voltage warranty backs the battery. 

Charging Ecosystem

There are three levels of charging: Level 1 (your home outlet and the slowest), Level 2 (240v in-home installation or public infrastructure), and Level 3, aka DC Fast Chargers, which are mostly installed at public retail locations. As stated, BMW partnered with Electrify America to provide i7 owners with three years of complimentary unlimited public charging. High-speed DC 195 kW max charging will power your 7 Series 10 to 80% in 34 minutes, adding 80 miles of range in just 10 minutes. An optimized cooling strategy, while DC charging is in progress further, improves the durability of the high-voltage battery. However, you don’t want to kill your battery over time from too much high-speed usage. When seeking a charging station, the cloud-based BMW Maps navigation system will help the i7 locate the charging-optimized route and tell the driver how much time is required to charge at that station. In addition, the charging software on board the new BMW i7 has been improved from the i4 and iX models. Electrify America currently has 800 charging stations and about 3,500 individual ultra-fast chargers open or under construction in the US. By 2026, the company plans to more than double its infrastructure with 1,800 charging stations.

BMW i7 Nuances

From the purifying ride to the opulent cockpit, the 7th generation 7 Series is impressive.  Also, it’s ecologically thoughtful with floormats and other items made from recycled plastic bottles and offers a non-leather seating option. One of the modern features is the BMW Interaction Bar which extends across the dash and houses touch-sensitive controls. At night it lights up to your hue of choice. The main i7 features are highlighted through the fully digital 12.3” information display and the 14.9” control display screen. Integrated into the rear doors, 5.5” touchscreen remotes (BMW Touch Command) operate like an iPad mini to control everything from the optional $7,250 BMW Theater Screen to the massaging seat adjustments, ambient lighting, and rear sunshades. A BMW Intelligent Personal Assistant uses “Hey BMW” commands to operate the vehicle from opening and closing the doors to rolling down the windows. The assistant has 600 commands built in through iDrive. Standard BMW Live Cockpit Professional includes BMW iDrive 8 for more clarity and precision while using the Apps.

M Sport Package

The new i7 is a masterpiece on its own, but to truly enjoy all that BMW offers for the sporty touring sedan, the complimentary M Sport Package is at your disposal. The must-have package includes 21″ M Aerodynamic Jet Black rims, a thick and empowering 3-spoke flat-bottom M steering wheel, Shadowline exterior trim, M Sport exterior and interior elements, and illuminated threshold plates bearing the M logo. To advance the package further, upgrade to the M Sport Professional Package, which features M Sport Brakes with blue or black calipers, a discreet rear spoiler, and an Extended Shadowline Trim on the kidney grille. Unfortunately, this deletes the illumination around the grille. 

Pricing and Coloring

MSRP for the i7 xDrive60 is $119,300 and the destination fee is $995. Keep in mind that the first batch has been reserved. One non-metallic and 13 metallic exterior colors can be ordered, including Dark Graphite metallic, Sparkling Copper metallic, and Space Silver metallic. Exclusivity comes from the $12,000 BMW Individual two-tone paint finish. 

The 2023 BMW i7 xDrive60 is a unique electric luxury sedan for conscious thinkers looking for the best of both worlds. On the one hand, owners desire to reduce their carbon footprint. Simultaneously, the other hand still requires an ultimate BMW driving machine that has been electrified and digitized while commanding a massive and stylish presence on the road.

Article: Kimatni D. Rawlins

MOKE BRAND BACK IN AMERICA AFTER 40 YEARS WITH NEW ELECTRIC MOKE CALIFORNIAN via 360 MAGAZINE.

Electric MOKE Californian

MOKE International is returning the Moke Californian to America after 40 years with the more powerful and highway-legal Electric MOKE Californian – a zero-emissions reimagination of the original 1964 Mini Moke. MOKE International owns the original 1964 British Motor Corporation Moke trademarks and is recognized in over 100 jurisdictions as the owner of the Moke brand.  

The Electric MOKE Californian is hand-crafted in the United Kingdom to the same high specifications and standards as the Electric MOKE that recently went on sale in Europe, but its name is a U.S. market-specific tribute to the 1977 Moke Californian – an uprated version of the Mini Moke that was sold in America and ceased production in 1982.

This is the first time a genuine version of the original Mini Moke has gone on sale in the U.S. in more than four decades, and the first time a highway-legal version of the original Mini Moke has been available in America, with a top speed of 50mph (80kph). Fully charged, the Electric MOKE Californian offers a range of 80 miles (120km) – enough to cruise Route 101 down to Malibu Beach from Santa Barbara. A full charge takes four hours on a US Type 1 charger.  

MOKE International is the first 1960s brand to go fully electric, reinventing the Mini Moke through zero-emissions technology to continue its legacy as a design icon and beloved beach accessory. 

Isobel Dando, CEO MOKE International, said: “This is a momentous time for MOKE International. It’s great to be able to offer the US market a genuine MOKE car for the first time in 40 years. The original Moke Californian represented an incredibly important chapter in the company’s rich history; we are proud that the MOKE lives on and can be enjoyed in the electric era.”


The Electric MOKE Californian’s pure bloodline 

MOKE International, maker of the new Electric MOKE Californian, continues the legacy of the legendary Mini Moke, but reinvented for the electric era. The Mini Moke was born in the heartland of Britain’s automotive industry, created by the father of the Mini, Sir Alec Issigonis.

With prototypes built by the British Motor Corporation in 1959, developed under the codename ‘The Buckboard’, the Mini Moke was originally intended to be a lightweight military vehicle that could be parachuted into warzones and help troops traverse rough ground quickly. Marketed domestically as a utility wagon for farmers and workers, it quickly found legions of fans across the globe, especially in the South of France and Australia, where its rugged nature and open top design made it the ultimate beach shuttle. Loaded with surfboards and refreshments, with the wind running through your hair, life was for living.

Countless admirers including The Beatles, The Beach Boys and Brigitte Bardot – all seen driving the Mini Moke in glamourous seaside locations like the French Riviera and the Caribbean – cemented its status as an icon of the Swinging ‘60s.

While there were many variants of the original Mini Moke made before production ceased in 1993, perhaps the most exciting and desirable was the Moke Californian, which was sold in the U.S. from 1977-1982. Styling-wise, it was a departure from the Mini Moke’s utilitarian look which made it popular with a young, fashion-conscious crowd in sun-drenched locations like Playa del Rey and Cayucos. 

Still built in the UK, at a state-of-the-art facility operated by Fablink Group in Northamptonshire, the new Electric MOKE Californian embodies all of the same qualities of the original – fun, freedom, fresh air – but plays its role in keeping some of the world’s most beautiful locations clean through zero-emissions technology.

Using a 44hp electric motor and weighing less than 800kg, the rear-wheel-drive Electric MOKE Californian covers 0-34mph (0-55kph) in 4.3 seconds and achieves a top speed of 50mph (80kph). A full charge takes just four hours via a Type 1 port and the Californian covers up to 80 miles of range on a single charge. Further details on when the Californian will go on sale in the U.S., as well as pricing, will follow in the coming weeks.

About MOKE International

MOKE and the MOKE logo are trademarks or registered trademarks of MOKE International Limited in the European Union and other territories. MOKE International, a company registered in England, is the only manufacturer of genuine MOKE vehicles worldwide. The mark was acquired from Casti S.p.A. and derives from the original 1964 British Motor Corporation registration. The MOKE is a revitalized, re-engineered version of the iconic Mini Moke that was originally designed by the legendary Sir Alec Issigonis, the designer of the 1959 Mini, and launched in 1964. The Mini Moke was created as a low-cost and easy to maintain recreational and utility vehicle, but it quickly gained cult status in fashionable resorts such as the French Riviera and the Caribbean. It has been driven by Beatles, Bridget Bardot and James Bond alike. MOKE International has brought the Mini Moke into the modern age by integrating up-to-date driving technologies, including full electric power, while remaining faithful to the iconic design which made it a global hit in the 1960s. True to its heritage, MOKEs today are engineered and built in Northamptonshire, England. Production takes place at a 500,000sq ft state-of-the-art facility owned and operated by British automotive manufacturing services company, Fablink Group.

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MOKE BRAND BACK IN AMERICA AFTER 40 YEARS WITH NEW ELECTRIC MOKE CALIFORNIAN via 360 MAGAZINE.
MOKE BRAND BACK IN AMERICA AFTER 40 YEARS WITH NEW ELECTRIC MOKE CALIFORNIAN via 360 MAGAZINE.
EVERRATI UNVEILS WORLD’S FIRST ELECTRIFIED PORSCHE 911 964 WIDE BODY CABRIOLET VIA 360 MAGAZINE.

EVERRATI’S ELECTRIFIED PORSCHE

EVERRATI UNVEILS WORLD’S FIRST ELECTRIFIED PORSCHE 911 964 WIDE BODY CABRIOLET

Everrati Automotive Limited (Everrati), the leading global technology company specialising in redefining and futureproofing automotive icons, reveals its electrified Porsche 911 (964) Wide Body Cabriolet model – the first of its kind in the world.

Bringing together open-top zero-emission motoring with iconic design, Everrati’s latest model offers a truly unique experience, with thrilling performance thanks to its state-of-the-art OEM-grade EV powertrain, but one that also majors on clean air.

As large-scale manufacturers focus their resources on the production of hardtop EVs, convertible EV options are scarce. Everrati is preserving the unique hood-down driving experience, offering buyers a choice beyond that of mainstream brands by combining timeless styling with the very latest in EV technology.

Developed in the UK – the so-named convertible capital of Europe – the 964 Wide Body Cabriolet is capable of delivering supercar levels of roof-down performance year-round. The 964 Wide Body Cabriolet is built upon Everrati’s desire to positively contribute towards reducing air pollution, allowing top-down driving to be enjoyed to the maximum.

Extensively engineered at Everrati’s global headquarters in Oxfordshire, England, the Wide Body Cabriolet, like all the company’s models, combines a full restoration with the installation of sector-leading IP blended with technology from the best Tier 1 automotive suppliers.

As well as the UK and Europe, another key market for the new addition is the US, where Everrati has a partnership with Aria Group. Based in Irvine, California, Aria has peerless expertise in low-volume, high-end vehicle engineering and production supporting world-leading OEMs and reimagination specialist. This arrangement enables 964 manufacturing on both sides of the Atlantic.

With more than double the output of the original Porsche 911 (964) Cabriolet on which it is based, the 964 Wide Body Cabriolet is available in 440bhp or 500bhp forms; the latter can accelerate from 0-60mph in under four seconds with a total driving range of 200 miles thanks to its 62kWh battery.

Everrati has worked meticulously to preserve the original ‘feel’ and character of the Porsche 911 (964) Cabriolet through the optimisation of weight distribution, chassis response and safety and enhance the performance of the original, reinvigorating its soul. With its optional fully adjustable TracTive suspension system, owners can select a variety of modes to suit their mood.

The 964 Wide Body Cabriolet uses a donor chassis and body – selected for its provenance and condition – as the basis for restoration and electrification. At the core of Everrati’s engineering philosophy is the ability to fully reverse all modifications, allowing owners to revert the car back to its original specification if desired, and to preserve provenance into the future.

Founder and CEO of Everrati, Justin Lunny, said: “We are delighted to be expanding our product offering with a world-first in the form of our Porsche 911 (964) Wide Body Cabriolet. Everrati prides itself on enhancing the original ‘feel’ and character of iconic cars, and the pure open-top driving experience of the 964 Cabriolet, now combined with state-of-the-art EV power, means our customers can enjoy convertible thrills in truly sustainable, 21-century style. At present, the options open to buyers in the convertible EV market are extremely scarce, and we are proud to have created a cutting-edge convertible EV above and beyond what mainstream manufacturers are delivering.

“Arriving at a time where demand for our electrified classics has never been higher, the 964 Wide Body Cabriolet will form a key part of our product offering as we further ramp up global production in partnership with Aria Group.”

Everrati’s current model line-up includes:

Porsche 911 (964) Coupe, Targa, Cabriolet in Pure, Signature, and officially licenced Gulf Signature Editions Land Rover ‘Series’ IIA
GT40 in partnership with Superformance, including officially licenced Gulf Edition
Mercedes-Benz SL ‘Pagoda’

About Everrati™

Everrati™ was founded in 2019 by British entrepreneur Justin Lunny and long-term automotive specialist Nick Williams. Both car enthusiasts from an early age, they became increasingly conscious of the wider impact combustion engines have on the environment. Everrati was launched with the vision of restoring iconic models from an earlier era and converting them to electric propulsion. Everrati’s model line-up consists of electric versions of the Porsche 911 (964) Coupe, Targa, Cabriolet in Pure, Signature, and Gulf Signature Editions, Land Rover Series IIA, GT40 in partnership with Superformance including officially licensed Gulf Edition and Mercedes-Benz W113 SL Pagoda. Everrati™ designs, develops, and builds its cars from a bespoke facility in Upper Heyford, Oxfordshire.

Everrati™ restores and modifies existing classic and iconic cars for its customers to enable them to be used and enjoyed in a low carbon world. Everrati™ does not manufacture vehicles. Everrati™ is not sponsored, associated, approved, endorsed, nor, in any way, affiliated with the manufacturers of the cars they restore. All brand names, logos, and crests along with any other products mentioned are the trademarks of their respective holders. Any mention of trademarked names or other marks is for purpose of reference only.

EVERRATI UNVEILS WORLD’S FIRST ELECTRIFIED PORSCHE 911 964 WIDE BODY CABRIOLET VIA 360 MAGAZINE.
EVERRATI UNVEILS WORLD’S FIRST ELECTRIFIED PORSCHE 911 964 WIDE BODY CABRIOLET VIA 360 MAGAZINE.
electric hydrofoil boat company Candela VIA Candela

POLESTAR CHARGES UP CANDELA

Polestar, the Swedish premium electric performance car company, has signed a multi-year agreement to supply battery and charging systems to the Swedish hydrofoil electric boat company, Candela. The agreement marks one of the world’s first direct battery technology collaborations between companies from the automotive and marine industries.

As leading EV brands in their respective sectors, both Polestar and Candela share common values of innovative design and commitments to sustainability. Utilizing computer-guided hydrofoils which lift the hull above water, Candela’s electric boats ‘fly’ above the surface and use up to 80% less energy at high speeds compared to traditional motorboats.

Candela’s crafts produce zero emissions and minimal noise, combining a light environmental footprint with better passenger comfort and a smoother cruising experience compared to traditional boats. By combining Polestar’s batteries with Candela’s pioneering electric hydrofoil technology, both companies aim to propel the growth of sustainable electric mobility in society.

Thomas Ingenlath, Polestar CEO, says: “I am fascinated by the way Candela’s boats glide elegantly and efficiently through, or better, over the water – amazing proof of the great aesthetics and experiences modern, sustainable technology can create. That Polestar will be part of future projects with Candela by supplying an essential part for the innovative propulsion of their boats, is awesome. As a battery supplier to Candela, we can help drive the transition to cleaner oceans and lakes, and electrify waterborne transport.”

Gustav Hasselskog, CEO of Candela, comments: “Polestar is a dream partner for us. While the electrification of cars has come a long way in the last few years, the marine sector has fallen behind. Marrying our efficient hydrofoil technology to high-capacity batteries from Polestar means we can speed up the mass market adoption of electric boats together.”

The supply of battery and charging systems to a third party, a first for Polestar as an EV manufacturer, marks the start of a broader intended partnership between Polestar and Candela, with both companies committed to exploring further opportunities for future collaboration.

Dodge Challenger SRT Concept via 360 MAGAZINE

DODGE CHARGER DAYTONA

Performance Made Us Do It: Dodge Charger Daytona SRT Concept Previews Brand’s Electrified Future

  • The future of electrified muscle: Dodge Charger Daytona SRT Concept
  • Dodge Charger Daytona SRT Concept drives like a Dodge, looks like a Dodge and feels like Dodge – and just happens to be a battery-electric vehicle (BEV)
  • Three game-changing, patent-pending features make up the core of the Charger Daytona SRT Concept:
    • R-Wing: Front aerodynamic wing retains Dodge profile while achieving aerodynamic efficiencies
    • Fratzonic Chambered Exhaust: Industry-first exhaust system for an electric vehicle delivers a performance sound that rivals the SRT Hellcat
    • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge
  • Charger Daytona SRT Concept powered by new 800V Banshee propulsion system
  • Concept design revolutionizes the look of a BEV while offering subtle nods to Dodge brand’s muscle car legacy
  • Illuminated Fratzog badges on front grille and taillamp symbolize electrified future of Dodge while also signifying the brand’s commitment to its performance heritage
  • Vertical exterior grille details add texture while evoking style of iconic 1968 Dodge Charger
  • Concept’s interior is modern, lightweight and provides a signature Dodge driver-centric cockpit
  • Interior parametric texture, also inspired by 1968 Charger grille detail, unites interior elements while providing connection to the exterior
  • Center console includes a unique jet-fighter-inspired cap that flips up to allow engagement of the start button and a pistol-grip shifter design inspired by the past, but with a modern execution
  • Panoramic glass roof gives an open-air feel, helping to include rear passengers in the vehicle experience
  • Rear hatch and fold-flat rear seats provide unmatched storage capacity for a muscle car
  • Cockpit immerses the driver’s sensory experience through performance sounds, lighting features and vehicle displays
  • With a touch of a steering wheel button the driver can engage Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, display graphics, sound and interior lighting, enhancing the driver experience
  • For complete information on Dodge and the brand’s Never Lift plan, which provides a 24-month road map to Dodge’s performance future, visit Dodge.com and DodgeGarage.com

August 17, 2022,  Auburn Hills, Mich. – Dodge is taking a giant step forward on the performance brand’s road to an electrified future, revealing the Dodge Charger Daytona SRT, a perception-shattering concept that reimagines what a battery-electric vehicle (BEV) can be. The Dodge Charger Daytona SRT Concept offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge.

The two-door Dodge Charger Daytona SRT Concept was unveiled today at M1 Concourse in Pontiac, Michigan, during the third day of the three-day Dodge Speed Week event series, which featured announcements and reveals of Dodge performance products.

The Dodge Charger Daytona SRT Concept muscles aside the boring BEV paradigm and replaces it with an electrified vehicle unlike any on the road today. A new propulsion system drives the Charger Daytona SRT Concept with performance that exceeds the Dodge brand’s famed SRT Hellcat engine, accompanied by an industry-first BEV exhaust sound.

The concept’s modern exterior styling incorporates subtle Dodge heritage cues while also exceeding aerodynamic targets. Interior design elements connect to create a driver-centric, immersive experience through sounds, displays and lighting features that change inside and out at the push of a button.

Core to the Dodge Charger Daytona SRT Concept are three game-changing, patent-pending features that will rewrite the rules of the BEV segment:

  • R-Wing: A unique aerodynamic pass-through design feature that connects the concept with its iconic Dodge Daytona namesake
  • Fratzonic Chambered Exhaust: Industry-first BEV exhaust, can reach 126 dB, making it as loud as a Hellcat-powered Dodge
  • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge

“The Dodge Charger Daytona SRT Concept exists because performance made us do it,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV segment through a concept loaded with patents, innovations, and pertformance features that embody the electrified muscle of tomorrow. The Charger Daytona SRT Concept can do more than run the car show circuit; it can run a blazing quarter-mile. And when it comes to product cycles, it outruns Darwin. Charger Daytona does more than define where Dodge is headed, it will redefine American muscle in the process.

“One day ago, the brand’s first-ever electrified performance vehicle was unveiled, the all-new 2023 Dodge Hornet. Today, we revealed a peek at our eMuscle future with the Dodge Charger Daytona SRT Concept. When we said it was going to be an electric summer for Dodge, we meant it.”

Brotherhood, Meet Banshee

Dodge has built a unique reputation as America’s muscle car brand. In the race to be faster, quicker and more powerful, Dodge is turning the page to a new chapter. The brand’s first-ever electric car isn’t called the Dodge Charger Daytona SRT Concept by coincidence — like the famed Charger Daytona model that was the first vehicle to break 200 mph on a NASCAR track in 1970, the Charger Daytona SRT Concept packs a performance punch.

It does so courtesy of a new propulsion system that joins high-horsepower household names such as HEMI®, Hellcat and Redeye. There’s a new pinnacle of performance in the Brotherhood of Muscle: Banshee.

The 800V Banshee propulsion system powers the Dodge Charger Daytona SRT Concept car and screams performance, making Dodge’s first electric vehicle faster than a Hellcat in all key performance measures. The standard all-wheel-drive system is key to pushing beyond Hellcat performance while also improving all-weather capability.

eRupt Transmission

Unlike typical BEVs, the Dodge brand’s eRupt multi-speed transmission with electro-mechanical shifting delivers distinctive shift points, throwing shoulders into seatbacks in true Dodge style. The Charger Daytona SRT Concept also boasts a PowerShot push-to-pass feature. Activated by the push of a button on the steering wheel, PowerShot delivers an adrenaline jolt of increased horsepower for a quick burst of acceleration.

Fratzonic Chambered Exhaust

While most BEVs embrace their virtually silent electric motors, that just wouldn’t do for Dodge. The Charger Daytona

SRT Concept voices a 126 dB roar that equals the SRT Hellcat, generated through a new, patent-pending Fratzonic Chambered Exhaust system. Yes, Dodge added an exhaust to an electric vehicle.

The industry-first Fratzonic Chambered Exhaust pushes its one-of-a-kind performance sound through an amplifier and tuning chamber located at the rear of the vehicle. The Fratzonic Chambered Exhaust represents the next generation of tactile, bone-shaking, muscle attitude, creating a visceral “Dark Matter” sound profile experience in concert with the eRupt transmission.

Dodge Design, First and Foremost

The Dodge Charger Daytona SRT Concept features inspired design that takes on the challenge of revolutionizing the look of a BEV while offering subtle nods to the brand’s muscle car past.

That design principle begins to unfold up front, where the Charger Daytona SRT Concept’s patent-pending R-Wing redefines the typical Dodge front end, maintaining the characteristically blunt Dodge profile while developing a more aerodynamic vehicle.

The R-Wing, an homage to the original Charger Daytona design and to a key figure behind development of the original vehicle, allows air to flow through the front opening, enhancing downforce. Incorporated into this functional performance hood, the front R-Wing holds true to the brand’s dramatic exterior themes while delivering an aerodynamically improved pass-through design. Carbon-fiber intakes tucked into both sides of the front and rear lower fascias provide an air curtain to assist in aerodynamic performance.

The Charger Daytona SRT Concept combines modern looks with a long, wide and confident road presence. The front grille stands out with cross-car illuminated lighting centered by a white illuminated Fratzog badge, a symbol teased last year by the Dodge brand. The three-pointed Fratzog badge, originally featured on Dodge muscle cars from 1962 through 1976, was previously used without any meaning or context — until now. The return of the Fratzog logo represents the electrified future of Dodge and signifies the brand’s unwavering commitment to its performance heritage, but with new technology capable of pushing limits well beyond the cars of today.

Simple, vertical details on the front grille add texture while calling back to the brand’s heritage, specifically the iconic 1968 Dodge Charger. The concept distills performance to its simplest form, enhanced by a typically playful Dodge exterior color name, Greys of Thunder, that gives a high-gloss graphite feel with deep textures. The concept’s “waterline” tracks around the sides and gives a planted look while emphasizing the upper portion, keeping the visual weight up high. Subtle, muscular shaping of the wheel fenders accent the body styling.

The vehicle avoids excess decoration — headlights almost disappear, hidden underneath the R-Wing and integrated seamlessly into the aerodynamic surface providing just the functional elements needed for forward lighting. Both the front and rear lighting feature a full width design centered by a 3D illuminated Fratzog badge. The exterior lighting elements are truly unique – even in the dark, you’ll know the Charger Daytona SRT Concept’s silhouette. Flush door handles continue the minimalist design. Brushed aluminum “screaming” Banshee fender badges announce the new propulsion system that drives the concept.

Painted-pocket 21-inch wheels with diamond-cut faces continue the aerodynamic efficiencies with a turbine-like design, and a red Fratzog logo embellishes the wheel center locks. Grey six-piston brakes provide the stopping power.

A new hatchback design is highly functional, giving the concept a dual personality: a beast at the track that can still meet every day needs. The design, along with rear seats that fold flat, offer unexpected utility and storage capacity from a muscle car.

Connected, Driver-centric Interior

The Dodge Charger Daytona SRT Concept’s interior is modern, lightweight and athletic, providing a driver-centric cockpit with all essentials cohesively packaged.

The 12.3-inch center screen, the largest featured in a Dodge vehicle, angles nearly ten degrees towards the driver, and the 16-inch instrument cluster is curved, creating a cocooned, driver-focused feel. An 8-by-3-inch Head-up Display (HUD) puts additional vehicle information where the driver needs it. The slim, instrument panel (IP) and midbolster in Ultraviolet color with blue and silver accent stitching feature a “waterline” that extends cross car. The upper IP is a step higher, an elevation change that creates a sculptural surface floating above the cluster. The Ultraviolet color also touches multiple interior surfaces, such as the console, doors and seats, creating a halo that works with the Attitude Adjustment Lighting™ to enhance shadows and highlights.

A parametric texture unites the interior and provides a connection to the exterior by continuing the inspiration of the 1968 Charger grille detail on the inside. The parametric pattern adds fluidity and sculpture, spanning from the IP to door appliques, beneath the console and continuing to the rear armrests and rear console. The dynamic interior texture has a three-dimensional quality that bounces light and is reactive to the environment, with lines that radiate as they move rearward. Ambient Attitude Adjustment Lighting™ illuminates the texture from below, playing with depth and dimension.

Circuit-like graphics originate on the carbon fiber floor and are strategically placed to surround occupants, flowing under the seats, moving to the center console and IP, and coming back to the driver, a subtle detail that acts as a circuit board, connecting one to another. A unique lightning bolt shape on the accelerator pedal hints at the concept’s electrified powertrain, as does the dual Blue Plasma and Silver stitching that surrounds the entire interior. Carbon fiber door sills feature illuminated white Daytona lettering, with lighted Daytona lettering also found at the top right of the mid-bezel.

Doors and center console follow the sculptural design theme, including only the needed elements. A pass-through area under the console creates a much lighter feel, and clever center console touches include a jet-fighter inspired cap that flips up when engaging the start button. The unique pistol-grip shifter is inspired by the past but with a

modern execution, functioning as a mechanical precision piece that delivers an effortless shift experience when squeezing the pistol grip’s trigger.

A new steering wheel design offers a thinner feel, with a flat top and bottom. The center spoke of the steering wheel is not connected to the rim, giving the steering wheel a floating feel. Paddle shifters are mounted on the steering wheel, with the PowerShot button on the right and drive mode controls on the left. Like the doors, the steering wheel features capacitive touch controls. An illuminated red SRT logo lights up the steering wheel center.

Dodge Charger Daytona SRT Concept seats are lightweight, race-inspired and slim in design, with an insert that features an abstract, perforated pattern of the Fratzog logo. The unique pattern fades out as it travels down the seat and reappears as it flows toward the center of the seatbacks. The upper seatbacks feature openings and seat bolsters that provide an airy, race-oriented feel, while holding occupants.

The panoramic glass roof gives an open-air feel to the Charger Daytona SRT Concept, helping to include rear passengers in the vehicle experience. The parametric interior texture extends to the headliner surrounding and accentuating the glass area. The carbon fiber “tub” floor and hatch are race-inspired lightweight features, and the large cargo area along with fold-flat rear seats provides more storage space than any previous Dodge muscle car.

Immersive, Electrified User Experience

The Charger Daytona SRT Concept’s cockpit immerses the driver’s sensory experience through performance sounds, lighting features and vehicle displays.

A simple one-button press on the steering wheel lets the driver pick from Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, instrument cluster information, HUD content, performance sound and interior lighting features of the vehicle.

Dodge//SRT

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the

2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the “#1 Brand in Initial Quality,” making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit HERE.

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Triumph TE-1 via Ben Lewis by 360 Magazine

Project Triumph TE-1

Final prototype Triumph TE-1 project testing results revealed

  • Official completion of the TE-1 electric development project announced with the release of the final prototype test results exceeding project objectives
  • WAE battery technology has enabled performance targets to be exceeded together with charging targets: 161km/100mile range, 130kW (177PS/175bhp) peak power 3.6 seconds 0-60 mph (6.2 seconds 1-100 mph), 220 kg with class leading power-to-weight ratio
  • 20 minutes charge time (0-80%)

Today marks the official completion of the TE-1 electric development project, with the release of the final prototype test results that exceed the project objectives and demonstrate the incredible success of this unique collaboration.

The TE-1 significantly exceeds the real-world range of the equivalent electric motorcycles available today with a category-leading 161km / 100mile range, based on live testing and official projections. 130 kW (177PS / 175bhp) peak power delivers an incredible standard of acceleration, achieving 3.6 seconds 0-60mph, and an outstanding 6.2 seconds 0-100mph combined with a game-changing 20-minute charge time (0-80%), faster than today’s equivalent electric motorcycles. At 220kg, the bike is up to 25% lighter than comparable electric motorcycles supporting a class-leading power-to-weight ratio. 

The unique collaboration between Triumph Motorcycles, Williams Advanced Engineering, Integral Powertrain Ltd, and WMG, University of Warwick, funded by the Office for Zero Emission Vehicles through Innovate UK, was set up to create ground-breaking developments in specialist electric motorcycle engineering and innovative integrated technology design. The extensive live testing programme, which involved numerous assessments of the bike’s performance on the rolling road, as well as on track, provided vital direction into the final set-up and calibration of the TE-1 prototype demonstrator, which has now delivered on all of its targets and objectives.

With phase 4 officially completed, the live testing phase of the Triumph TE-1 project has seen the prototype demonstrator exceed expectations and achieve some incredible outcomes, delivering on all project objectives of accelerating electric motorcycle development and innovation, setting new standards for the sector overall, including final battery and range performance. The expertise and capabilities developed throughout the project now pave the way for the exciting electric future to come from Triumph Motorcycles.  

Category-leading 161km / 100mile range

Exceeding the real-world range of the equivalent electric motorcycles available today, the Triumph TE-1 prototype has achieved all project targets with regards to the energy capacity of the Williams TE-1 project developed battery, with an incredible 161km / 100mile range, based on official testing and projections.

Regenerative braking has been successfully implemented for TE-1, with scope for further optimisation, as well as greater efficiencies in the motor generator unit and transmission, which could improve the range further for the future of Triumph electric motorcycles. 

Game-changing 20-minute charge time

Advances in battery and charging technologies that have been developed as part of the Triumph TE-1 project, in collaboration with Williams Advanced Engineering (WAE), have resulted in a game-changing 20-minute charge time (0-80%), successfully delivering against the ambitious targets laid out by Innovate UK, the government’s research and innovation agency that supports business led R&D funding and UK business growth. 

“WAE are delighted to have been involved in this exciting programme to deliver the TE-1 prototype. Since its conception in 2018, all the partners have worked with collaboration, innovation and passion to bring the boundary breaking prototype to life. It is pleasing to hear positive rider comments which confirms that the dynamics of the bike are aligned with Triumph’s DNA. This has been underpinned by the class-leading Battery and Control System that WAE has produced within a lightweight and integrated package. This core WAE technology has allowed us to exceed performance and charging targets for the battery which we look forward to seeing in future powertrains.” Dyrr Ardash, Head of Strategic Partnerships, Williams Advanced Engineering.

“We are incredibly proud to be able to share such positive outcomes from the completion of Project Triumph TE‑1, where the prototype demonstrator has exceeded many of our initial targets and expectations. Everyone on the team is thrilled with the results we have achieved with our partners, and how the outcomes of the project will feed into the electric future to come from Triumph.” Nick Bloor, CEO, Triumph Motorcycles.

For more information:

Project TE-1 collaboration – Triumph Motorcycles, industry experts, academic leaders and UK Government 

Project Triumph TE-1 is a ground-breaking two-year collaboration between Triumph Motorcycles and the UK’s electrification experts, followed by a six-month Triumph led development period of testing, focused on developing technical innovation and advanced electric motorcycle capabilities. Each of the partners focussed on creating innovations in their own areas

  • Triumph Motorcycles led the collaboration stages of the project, providing advanced motorcycle chassis design and engineering expertise, manufacturing excellence, and pioneering functional safety systems, as well as defining electric drivetrain power delivery control software and characterisation. Triumph will continue with further calibration, handling and tuning work of the demonstrator vehicle.
  • Williams Advanced Engineering provided industry-leading lightweight battery design and integration capability and used its test and development facilities to deliver an innovative battery management system combined with vehicle control unit.
  • Integral Powertrain Ltd.’s e-Drive division led the development of a scalable power-dense electric motor and a silicon carbide inverter, integrating both into a single, compact 15kg assembly.
  • WMG, University of Warwick provided electrification expertise, and the critical vision to drive innovation from R&D to commercial impact, through modelling and simulation based on future market needs.
  • The Office for Zero Emission Vehicles (OZEV) is a team working across government to support the transition to zero emission vehicles, as well as funding to support charge point infrastructure across the UK. This will contribute to economic growth and will help reduce greenhouse gas emissions and air pollution on UK roads. OZEV is part of the Department for Transport and the Department for Business, Energy and Industrial Strategy.
  • Innovate UK is the government’s research and innovation agency that supports business led R&D funding and UK business growth.

ABOUT WILLIAMS ADVANCED ENGINEERING (“WAE”) 

WAE is a world-leading technology and engineering services business delivering pioneering innovation to improve performance, efficiency and sustainability to a global customer base. Combining cutting-edge technological advances and the industry’s best engineers with precision and speed to market derived from the ultra-competitive environment of motorsport, WAE’s capabilities cover a wide range of disciplines.

The company provides ground-breaking innovation covering advanced battery and electrification technologies and product development; aided by advanced simulation, testing, rapid prototyping and volume manufacturing. Working in close collaboration with our customers, WAE remains committed to meeting the continued sustainability challenges of the 21st Century.  

WAE can trace its foundations back to 2010 when Williams Grand Prix Engineering Limited began diversifying its operations; a division which later became WAE. In December 2019, Williams Grand Prix Engineering (which is owned by private investment firm Dorilton Capital) sold a majority equity stake in WAE to EMK Capital.  

WAE has grown from an embryonic business in 2010 to a company which employs approximately 400 people engaged in leading-edge and transformative technologies for a growing list of Tier 1 clients.

Following the acquisition by Fortescue Metals Group, anticipated for completion in March 2022, WAE will continue to service its existing customers and commercialise new technology opportunities, in addition to playing a key role in supporting Fortescue’s decarbonisation strategy. See more HERE.

WAE was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com and follow on Twitter LinkedIn and Instagram

Zeeker premium EV via 360 MAGAZINE

ZEEKR

Premium electric mobility brand ZEEKR has announced a vast array of upgrades to its 001 vehicle, signaling a bold vision for the future of luxury drive and autonomy. 

At its first ZEEKR Experience Day, and less than one year after the first products were delivered to customers in China, ZEEKR confirmed that 001 models will be subject to an extensive OTA update which covers driver comfort, cockpit interface, and smart driving technologies. ZEEKR has also announced a host of hardware improvements to the body and chassis of 001 for the 2022 model year.

ZEEKR 001 is now the world’s first production car equipped with two 7nm autonomous driving chips, which is embedded within a complete visual fusion sensing system and enables a 001 to self-adapt autonomously at speeds of up to 130kph. In testing environments, a 001 will automatically slow when it detects pedestrians or non-motor vehicles approaching. The 001 will also automatically detect a car door open on the side of the road or a truck approaching on the side, turning wheels slightly to avoid a possible side collision.

The latest upgrades also include a high performance 8155 Snapdragon microchip which has optimized over 200 key items of user control functions within the cockpit.

ZEEKR’s brand-new intelligent driving system enables users to switch among different driving modes and has a distributed traction control system, designed only for pure electric vehicles. This new system includes signal transmission and a processing rate 10 times faster than most existing systems, bringing computing down to milliseconds. This improves acceleration performance by 31% on harsh road surfaces, or in snow and ice conditions, whilst increasing the maximum controllable concerning speed. This newly updated driving system will give user the option to switch between rear wheel drive, all-wheel drive, and real time adaptive four-wheel drive systems based on the road conditions.

// ZEEKR Business Update

In August 2021, ZEEKR completed the Pre-A round of external funding from five partners with Intel Capital as the lead investor. The $500 million funding also attracted investments from CATL, Bilibili, Cathay Fortune Group, and Boyu Capital.

In December 2021, ZEEKR announced a collaboration with Waymo on the development of a new pure electric vehicle for deployment in the Waymo One autonomous ride-hailing fleet in the United States. A new purpose-built commercial mobility vehicle is being designed and developed at ZEEKR’s R&D facility in Gothenburg, Sweden.

Earlier this year, ZEEKR confirmed a collaboration with Mobileye, an Intel company, to expand their strategic technology partnership with a goal to deliver the world’s first consumer autonomous consumer vehicles with L4 capabilities by 2024.

ZEEKR continues to prioritize and fulfill local market customer orders ahead of a planned European roll-out from 2023, where it will ramp up capacity at the ZEEKR Intelligent Factory – one of the world’s most advanced vehicle facilities – to deal with unprecedented demand for the 001. It has already delivered its 20,000th vehicle in May of 2022, 217 days from its first delivery in October of 2021, making it the fastest EV company in China to achieve such a target.  

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Polestar rings in Nasdaq via 360 MAGAZINE

POLESTAR CONTINUES TO GROW

Polestar, the Swedish electric performance car brand, continues to deliver on its growth promise as it progresses towards a planned listing on the Nasdaq through a proposed business combination with Gores Guggenheim, Inc. (Nasdaq: GGPI, GGPIW, and GGPIU), expected to close at the end of June 2022.

Expansion into new markets and a growing retail footprint are both driving and supporting customer demand, while the development of new models is set to propel the brand further into high-margin premium SUV segments.

Polestar launched its 25th global market in the first half of 2022, a significant increase from 10 markets in 2020. Polestar has added six new markets since the start of 2022, including UAE, Kuwait, Hong Kong, Ireland, Spain and Portugal. The company also plans to launch in Israel and Italy in the second half of 2022, adding to its Middle East and European footprint. By the end of 2023, Polestar plans to be present in an aggregate of at least 30 markets globally, while continuing to evaluate new market opportunities for the future.

Thomas Ingenlath, CEO of Polestar, says: “Selling already in 25 countries across the globe, Polestar has a unique position in the pure play EV market. We are a real company, not one based on slideshow promises. More than 55,000 Polestar cars are on the roads globally today and we are launching a stunning portfolio of three new models in just three years. These gorgeous EVs are all in advanced development stages, and we have the ability to produce great quality cars with our experienced industrial partners.”

Product expansion also continues with the Polestar 3 electric performance SUV, scheduled for its world premiere in October 2022. Polestar 3 marks the company’s first product for the attractive, high-growth SUV market. This will be followed by the Polestar 4 electric SUV coupe, and the Polestar 5 electric 4-door GT.

Polestar 4 is expected to be launched in 2023 and enters one of the most competitive market segments in terms of demand, performance and design.

Polestar 5 is also in advanced stages of development and planned to be launched in 2024. A prototype will be shown in public for the first time at the 2022 Goodwood Festival of Speed from 23 to 26 June 2022.

Mike Whittington, Head of Global Sales at Polestar, adds: “It’s exciting for the whole team to experience this growing momentum in our business. Our order intake is at record levels and currently represents an annualized run-rate of over 75,000 vehicles, putting us in a strong position as the production landscape normalizes. In addition, with both Polestar 3 and Polestar 4 on the horizon, we are set to play a leading role in the electrification of lucrative and sizeable premium SUV segments. With a 2025 production capacity for these two EVs expected above 160,000 vehicles per year, we will have the ability to scale quickly and attract new customers to the brand.”

Polestar now has close to 130 retail locations open around the globe and expects to have 160 locations open by the end of 2022. More Polestar Spaces and Destinations are planned in existing and new markets, in cities including London, Madrid, Tel Aviv, Reykjavík, Vancouver, Austin, Shenzhen, and others.

Williams Advanced Engineering

Williams Advanced Engineering (WAE) will showcase its industry-leading high performance battery technology at The Battery Show Europe from 28-30 June, in Stuttgart. 

Visitors to the WAE stand in Hall 8, stand F50, will have the opportunity to examine an example of the company’s innovative Adaptive Multi-Chem advanced battery pack, together with the Triumph Motorcycles TE-1 prototype demonstrator.

Combining power and energy in one advanced battery system, Adaptive Multi-Chem sets new standards for performance and efficiency, with the advantage of being totally customisable for individual customer requirements.

Triumph’s first zero emission prototype demonstrator motorcycle – the battery pack for which delivers a peak power of 130kW and continuous power of 90kW, with a capacity of 15kWh – will also be on display. With the optimum balance of power and energy, TE-1’s battery gives the rider access to greater electric power for longer, regardless of battery charge, and matches exhilarating acceleration with exceptional range. The 360-volt system also enables a fast-charging time of under 20mins (0-80%).  

WAE developed the technology to support the TE-1 prototype demonstrator, a unique collaboration between Triumph Motorcycles, Integral Powertrain Ltd, and WMG at the University of Warwick funded by the Office for Zero Emission Vehicles through Innovate UK. 

In addition, the stunning 2200 horsepower Deus Vayanne electric hypercar, brought to life by WAE’s collaboration with Deus Automobiles and Italdesign, is on display on the Deus Automobiles stand Hall 8, Stand D-30.

This customer project demonstrates WAE’s sector-leading partnership with ItalDesign, which sees WAE provide a highly sophisticated composite EV platform and powertrain, with ItalDesign contributing the body design, safety systems and electric architecture.

The partnership provides a unique offering for established car companies and start-ups who want a luxury, high-performance EV, without having to spend many years – and billions of dollars – developing a proprietary EV skateboard and associated technology. 

Taking place from 28 – 30 June 2022 in Stuttgart, Germany, The Battery Show Europe is Europe’s largest battery technology showcase and conference. With more than 480 suppliers in attendance, The Battery Show Europe provides an ideal opportunity for WAE to showcase its motorsport-derived, zero-emission mobility solutions. 

On day one of the conference, Tim Engstrom, WAE Manager – Advanced Battery Technologies, will also deliver the keynote presentation, ‘Examining the Role of Motorsport as a Platform to Accelerate Battery Technology, And Why It Matters’.

Dyrr Ardash, Head of Strategic Partnerships, WAE said: “The Battery Show Europe is an ideal event for WAE to showcase its high-performance battery and EV platform technology. As the world electrifies, motorsport developments act as a springboard to bring world-class technical innovation for a decarbonised and sustainable future. WAE’s role in electric motorsport has significantly accelerated the development of the lightweight battery and e-powertrain technology we can offer our customers today. We continue to learn valuable lessons from our motorsport involvement that will deliver further transformative benefits to the users of EVs in terms of power, performance, efficiency, and sustainability.” 

Following the acquisition by Fortescue Metals Group, which completed in March 2022, WAE will continue to service its existing customers and commercialise new technology opportunities, in addition to playing a key role in supporting Fortescue’s decarbonisation strategy.  

The Company was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com, follow on TwitterLinkedIn and Instagram.

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn