Posts tagged with "Honda"

NIKI artist image via Gabriel Chiu for use by 360 MAGAZINE

Before – NIKI

Today, Jakarta-born, LA-based singer-songwriter, and producer NIKI unveils her new single and accompanying video for “Before.” The track is the first single from her forthcoming album Nicole. NIKI first announced the album on her social media pages earlier this week, read more HERE.

Stream/download the track HERE.

Watch the music video HERE.

The reflective record is tinged with nostalgia and sees NIKI yearning for a past relationship that has come to an end and grappling with navigating her feelings and how to let go. The reverb-drenched and scaled-back production of the track highlights NIKI’s lyrical ability to evoke strong emotions and sentimentality through her music.

“Before” continues to see NIKI shine revisiting her singer/songwriter roots through her genuine storytelling as seen on previous singles like “Split” released late last year.

In the accompanying music video, NIKI flies across the globe to the United States in an attempt to rekindle a relationship, but something feels amiss. The video is directed by Isaac Ravishankara and stars Indonesian-American actor Peter Adrian Sudarso opposite NIKI.

On the track, NIKI says “‘Before’ is the irresolute ending to my very first love story. I wrote it as a means to create the kind of closure I never had. I also feel itߣs ironically poetic to open this new chapter by telling you how it ends first. I’m so proud of it, and I can’t think of a better song to introduce the ultimate break-up record I’ve always fantasized of putting out but somehow haven’t until now.”

The release of “Before” comes fresh off the heels of NIKI’s unforgettable performance at Coachella in April, where she became the first Indonesian artist to ever perform at the festival, alongside Rich Brian. NIKI will follow up her Coachella appearance with a performance at 88rising’s 2022 Head in the Clouds Festival this August at Brookside at the Rose Bowl. NIKI previously performed at the 2021 Head in the Clouds Festival last November with a striking set that received acclaim from MTVFlaunt, and The AV Club who hailed her a “goddamn superstar.”

Watch her full performance at the festival HERE.

Most recently, 88rising and NIKI collaborated with Honda on a new docu-series that captured her journey to Coachella, storying her time leading up to her dazzling performance. 88rising is the first Asian music media partner to collaborate with Honda on their music program. The docu-series presented by Honda highlighted various firsts for NIKI from chronicling her first Coachella performance to watching her journey in her first car, a 2022 Honda CR-V Hybrid, capturing this full circle moment all while celebrating her Indonesian heritage, as both episodes were released last month during AAPI Month. Watch episode 1 HERE and episode 2 HERE.

To date, NIKI has accumulated over 1.8 billion streams across all platforms. Her hit single “Every Summertime” from the soundtrack of Marvel’s Shang-Chi and the Legend of the Ten Rings recently went viral and currently has over 220 million streams and climbing. The track, written and produced by NIKI and longtime collaborator Jacob Ray is an exuberant love song with a throwback sound reminiscent of classic R&B and soul. Stream the track HERE.

The aforementioned “Split” comes from the upcoming Head In The Clouds 3 collaboration album, 88rising’s game-changing third installation of the world-building effort that brings together rising artists from East to West. A retro slowburn, complete with steel guitar and NIKI’s sweet rasp, “Split” sees the 23-year-old’s artistic force chronicling the ache of feeling split between two worlds and two homes. Like all her well-loved songs, “Split” leaves a mark

Listen to “Split” HERE.

ABOUT NIKI

With over 1.8 BILLION+ streams to date, 23-year-old NIKI has slammed the door on the conventions of pop stardomߞwriting, recording, and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars.” Earning wide critical acclaim since her breakthrough “Zephyr”, and her debut album, “MOONCHILD”, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of and an advocate for a generation of Asian musical artists.

NIKI’s debut album “MOONCHILD” was released on September 10, 2020 and currently has over 172M streams to date. Complex called MOONCHILD “a full-length offering reflective of the Indonesian vocalist/songwriter/multi-instrumentalist growth and abilities.” i-D shared that NIKI’s storytelling on MOONCHILD was “something we can only aspire to do.” To date, NIKI has garnered over 1.8 B+ streams and received praises from outlets like Harper’s BAZAAR, Forbes, Teen Vogue, Hypebae, and more.

Most recently, NIKI’s song “Every Summertime,” which appeared on the Marvel, Shang-Chi Legend of The Legend Ten Rings Official Soundtrack landed on Spotify’s Today’s Top Hits and Pop Rising amongst others and has been streamed over 200 million times worldwide. She was also the first Indonesian artist, alongside Rich Brian to ever take the stage at Coachella. She is also currently the face of Guess Originals Spring campaign.

With her Indonesian heritage essential to her story, she feels “a social responsibility representing Asian artists, especially as a role model for girls.” For aspiring Asian and Asian American talents aiming to break cultural norms and overcome music industry under-representation, NIKI proves that the highest dreams are indeed within reach.

Automobile illustration by Heather Skovlund for 360 Magazine

Tips on Promoting an Auto Repair Shop

An auto repair customer’s journey is a short one that typically starts on a search engine, and that’s why SEO and local advertising are such effective marketing methods. With some planning and an intuitive website, auto shop owners can continue to bring in new customers. Here are a few promotional tips for auto repair shop owners.

Search Ads

Many shop owners use PPC (pay per click) advertising to generate qualified leads and site traffic. Ad copy should promote a business’ unique qualities, such as special offers, fast completion times, insurance claims assistance, and satisfaction guarantees. When promoting an auto repair shop, work with a digital marketing team to set up ad campaigns, bid on the best keywords, and optimize audience targeting for the best results.

Local Reviews and Listings

Local reviews and listings are a great way to get an auto repair shop’s name in front of consumers who need help. The most important step is to build a presence on Facebook, Yelp, Google My Business, and other sites drivers use, as well as local sites. Encourage existing customers to review your services and provide timely responses to feedback. By optimizing listings and building a business profile, owners can boost their shops’ search engine rankings and build a stronger customer base.

SEO Strategies

SEO or search engine optimization is the process of ensuring that a shop’s site has desirable traits and can be indexed by the search engines. SEO is a highly technical, evolving process, so working with an agency is the best way to keep pace with algorithm changes and stay ahead of competitors. Search engine optimization ensures that, when drivers look online for local repair shops, yours will show up first.

A Well-Designed Website

A site that’s informative and optimized does much to support a shop owner’s overall SEO strategy. Don’t forget to include and update opening hours, location, and service offerings, as well as other important information. We recommend including high-quality photos, along with valuable, relevant content that keeps customers coming back for advice.

Chat Features

A chat button makes it simple for customers to ask questions and voice their concerns. With live chat, shop owners can engage with site visitors and start the service experience off on the right foot. Chat services, whether they’re powered by live agents or artificial intelligence, collect information about customers and their desired services, which makes follow-up calls easier.

Lead Management Tools

Drivers, especially those who need emergency service, typically go with the first shop to take their calls. According to a recent study, it’s much easier to qualify leads within five minutes of initial contact than within a half-hour. With lead management and tracking software that captures call recordings, lead details, and more, it’s easier to nurture these leads and gain a wider view of the shop’s customer acquisition strategies.

Don’t Wait—Start Planning Your Shop’s Success Strategy Today

We hope these tips will help auto repair shop owners promote their offerings and build stronger relationships with customers. Don’t be afraid to help you’re business succeed and market smarter, not harder.

Dirt Bike via Mina Tocalini for use by 360 Magazine

Dirt Bike Graphics Kits

It can be easy to get bored with the graphics on dirt bikes, and it is always fun to look for new and exciting ones. Graphics may not make a ride faster, but they can help represent a sponsor and keep a bike looking clean and new. There are endless configurations and designs that will help personalize and upgrade a bike. Let’s take a deep dive into the world of dirt bike graphics and where to find quality graphics kits.

Quality Graphics Kits

There are kits available to make custom logos, text styles, colors, layouts, and finishes. Graphics kits range in price, depending on the quality. It is even possible to create a personalized kit, for the most customized biking experience. These kits have graphics for covering the rear fender, lower fender, radiator covers, lower fork, rear swing arm, and number plates. To find exactly what is wanted, or even just to know where to start, get help at Senge Graphics. Buying quality kits is important, since mud, water, and rain will rub on these decals each time the bike is used and cause them to wear. Graphics should be made to last, and they can be difficult to install.

Look around for the best quality and the best price. Full kits are the most complete and include graphics for most parts of the bike. A radiator shroud kit will include the radiator shroud graphic and often the air box decals. Front and rear fender decals are included in a trim kit. Even blank number plate backgrounds and pre-printed number plate backgrounds help make a bike stand out from the rest. The graphics kit should be made of quality material. Make sure the graphics are 16-20 mils thick. Lower quality plastic is available and cheaper, but it probably won’t last as long. It is also important to look for a trusted adhesive brand, such as 3M. UV protective coating is another sign of a quality product.

Installation Instructions

Once that perfect, high-quality graphics kit is found, make sure to prepare the plastic on the bike. Remove old stickers and clean the bike with rubbing alcohol or another adhesive removing cleaner. With a new bike, be sure to wipe the bike off to ensure no manufacturer oil residue is left. Make sure the bike is well prepared to get the longest life out of the graphics.

Special Tips

Get better results when installing graphics using these tips.

  • Don’t install graphics in a cold or damp area.
  • Clean the bike before installing.
  • Remove existing decals before applying new graphics.
  • Pay special attention to the edges of the graphics.

More Upgrades

There are lots of other ways to upgrade a bike. Riding can be smoother with a new suspension, including shocks, linkage, and fork seals. Upgrading the exhaust system can boost the speed, sound, and look of a bike. Changing the sprocket or chain can upgrade a bike and give more speed. Try replacing the factory clutch with a new clutch system. It’s sure to boost the bike’s performance. Because dirt bike controls change how bikes are operated, try changing the footpegs, handlebars, levers, or grips. If an old bike is looking a little old, slow, or beat up, why not try giving it an upgrade? Dirt bike graphics kits are easy to find, personalize and install on any dirt bike. A few of 360 Magazine‘s favorite dirt bike companies include Suzuki, Yamaha, Honda, KTM and Kawasaki.

Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla Outperformed Rival Stocks

Tesla is among the notable growth stocks that have recorded significant returns for investors. Despite the electric vehicle manufacturer’s stock slumping in 2021, it has maintained an edge over competitors.

According to data acquired by Finbold, Tesla stock registered an ROI of 224.93% between June 2021 and June 2020, outperforming some of its major competitors. Among the selected vehicle manufacturers, Tesla only trailed China-based NIO, which had almost double returns at 539.13%. Ford Motor ranks third with returns of 152.28%, followed by General Motors at 141.08%, while Volkswagen AG ranks fifth at 116.62%.

Other stocks with key returns include XPeng (75.47%), Oshkosh (74.08%), Navistar (60.29%), Toyota  42.19%), and Honda (25.22%)

Between the period, Tesla also maintained a superior stock price growing from $191.95 in 2020 to $623.71 in 2021. Elsewhere, last year, NIO’s stock price was at $6.9, while in June 2021, the stock stood at $44.1.

Tesla benefiting from green energy debate 

Having established its position as a  leader in electric vehicle manufacturing, Tesla stock benefitted from some of the initiatives around environmental conservation. According to the research report:

“In the wake of a new focus towards the climate change agenda, Tesla has been at the center of attention, with more investors betting on the company. Some jurisdictions are also enacting legislation favouring consumers opting for electric vehicles, and as a leader in the sector, Tesla stands to gain.”

Based on the Tesla returns, it is clear the massive gains made in 2020 were enough to sustain profitability for investors despite the stock slumping in 2021. The growth was mainly guided by fundamental factors like greater retail investor interest in the stock and the inclusion of the S&P 500 index. To increase recession profits, check out this step by step guide that aims to help anyone achieve wealth and expand profits at any time, even during and after economic recessions.

However, for Tesla to remain with the upper hand, the company needs to look out for competition.

Read the full story with statistics here.

Road trip illustration for 360 magazine by Gabrielle Archuleta

Starting A Car That Has Been Sitting For Months

Whether you’re going on vacation for a while or temporarily relocating to another location for work, you may need to leave your vehicle for an extended period of time without using it.

If you are in this situation, it’s important to know how not driving your car for a month or more will affect its performance, including its ability to safely start.

What Happens If You Don’t Start Your Car For A Month?

Cars are designed to be driven, not to sit idle for months. When left unused, engine fluids start to break down and parts that aren’t getting lubricated begin to corrode. Even worse­–animals may move in, chewing on anything they can reach. Rodents often chew through wiring harnesses or other car parts that are made out of organic materials, which can cause substantial damage.

Tires are also affected by inactivity. When a car is not being used, the air will slowly start to leak out of its tires, especially in the cold weather. The weight of the vehicle will press down onto the deflating tires, which can cause flat spots. Filling the tires with air often solves this problem, but sometimes flat spots become permanent.

Moisture can also start to accumulate in the gas tank if the car is left unused for a long period of time. Over time, this can lead to corrosion.

How long can a car be left unused? In general, the longer a car sits, the worse these problems can become. But, it’s not all bad news.

Leaving A Car Unused For 3 Months? Here’s What to Do Before Starting It

If you plan on leaving your vehicle unused, it’s important to know how to start a car that has been sitting for two weeks, two months, or even two years.

Even after a few months, most modern cars can still be safely started. That is, providing the battery still holds a charge. However, there are a few simple checks you should make first. This will help you quickly identify problems while making sure your car is safe to start.

Here’s what to do:

Check The Engine Oil

Check the oil level using your vehicle’s dipstick. If you’re not sure where the dipstick is located, refer to your owner’s manual for a diagram. The correct oil level should be between the two indicator marks on the dipstick.

Be sure the engine is cooled off for at least ten minutes before you check the oil. When you go to check the oil not only should you take notice of the level, but also you should observe the color and consistency. If this oil is thick and gritty and the color is dark, then it’s likely time for an oil change. Be aware that if your oil level is low, you should not drive your vehicle until you have topped it off to the recommended level with the recommended oil.

Check All Exterior Lights

Check that your headlights, fog lights, high-beam lights, brake lights, reverse lights, and indicators are all working before you head out on the road. The easiest way to do this is to grab a friend or family member, so one person can activate the various lights and the other can check if they’re working.

Check For Signs Of Leaks

Before you check the engine oil and coolant levels, take a look at the floor under the car to see if there are any signs that something has been leaking. As a general rule, you can typically narrow down the issue by observing the color of leak, though it’s always best to have a professional inspect and diagnose the leak before driving:

  • Black or light brown usually indicates an engine oil leak
  • Red or brown usually indicates a transmission leak
  • Clear, red or brown usually indicates a power steering leak
  • Transparent yellow or brown usually indicates a brake system leak

Driving your car while it’s leaking fluid can cause serious (and expensive) damage. It’s important to avoid driving if there are any signs of a leak. Check for any leaks underneath your car before taking your car for a drive for the first time in months.

Check The Brake Fluid

To check your vehicle’s brake fluid level, you need to identify the brake master cylinder reservoir. It is typically mounted at the rear of the engine, in line with the position of the brake pedal. Your owner’s manual should be able to show you exactly where it’s located.

You’re simply performing a visual check of the fluid level against the markings on the translucent brake fluid reservoir. Remove the cap of the reservoir and note if the fluid looks healthy or dirty. If your brake fluid is low, it could indicate a problem with your brakes that will need repair as soon as possible. Dirty brake fluid can indicate water contamination has occurred, in which the vehicle’s brake system will need to be flushed.

Inspect The Battery

The first issue you may encounter if your car is left idle for an extended period of time is car battery problems. Batteries slowly lose voltage over time when left idle. If you haven’t had your car hooked up to a trickle charger or any other type of voltage maintainer, the voltage will have likely dropped below the amount necessary to start the car. Jump starting your vehicle may solve the problem. After the jump start, let your vehicle run for 5 – 10 minutes to recharge the battery. Then, switch it off and attempt to restart it. If your car won’t restart, there could be a problem with the battery or your vehicle’s electrical system. This issue can leave you stranded if it’s not remedied.

Before you attempt to jump-start your vehicle, remove the battery cables and check that the battery terminals are clean and clear of debris and corrosion.

Ideally, the battery should have a full charge before the vehicle goes into storage. Further, the battery should be disconnected from the engine to prevent discharging. The charge should be checked every three months. The battery should be recharged if it drops under around 12.4 volts.

Check The Gas

It only takes one month for the gas in your tank to start breaking down. As the lighter components of gas evaporate and oxidate, gas loses its combustibility and becomes less effective. As it degrades, it forms a gummy residue that gets released into the fuel system– increasing the likelihood of a blockage occurring. Old fuel can cause an engine to misfire and stall.

Obviously, we don’t recommend sniffing gasoline, but gas that has started to break down will have a distinct sour smell that resembles the smell of varnish. One option is to siphon a small amount out of your fuel tank and check the color. Old gas will be darker than fresh gasoline, and you may even be able to see the gumminess that have started to form.

If your car has been sitting for three months or longer, it is recommended to drain the tank and fill it with fresh fuel. For a car that has been sitting for a month or two, it is recommended to top up the fuel tank with fresh gas and dilute the old gas before it passes through your vehicle’s fuel system.

Finally, if you find you just aren’t driving your car much and it’s likely to sit idle for 30 days or more, a fuel stabilizer should be added to the gas. This will prevent degradation for up to 12 months. It is the easiest way to avoid damage to your cars fuel system.

Inspect The Tires

A visual check of the tires should be performed to make sure they are in good condition, before attempting to drive the vehicle. Air pressure should be checked and adjusted to the manufacturer’s recommended psi. This can be found on a sticker that is usually located on the driver’s door jamb. You could also find the recommended psi for your tires in your owner’s manual.

Upon inspection, your tires may look normal. But, when you get behind the wheel to take your car for its first spin in months, instead of the familiar smooth ride you may feel a vibration through the steering wheel and hear an unfamiliar noise. This is caused by a flat spot in the tire– a problem for any car that sits idle for extended periods of time.

This occurs when a stationary tire has to bear the load of a vehicle for an extended period. As the weight of the vehicle presses down, the bottom of the tire spreads out on the ground. As time goes on, the rubber gets stiffer, leaving flat spots on the tire.

Generally speaking, as you drive the car and the tires get warm and regain flexibility, the flat spots will disappear. This usually takes around 15 minutes. In extreme winter temperatures, these flat spots can become permanent if a vehicle hasn’t moved for several months.

Tires can develop flat spots if your car sits for an extended amount of time. Check your tire pressure before starting your car again to make sure it is at the recommended psi.

Check For Rodents

When the weather cools off, rats and mice look for warmer shelter and can be disastrous for car owners as their engine bay doubles as this season’s hottest rodent hotel. After mice have made a car their new home, their sharp teeth can cause serious damage to engine hoses, plastic panels, and wiring.

Signs that your car may have a mouse problem include:

  • Droppings and an associated bad smell
  • Unfamiliar noises when you switch on the fan or heater, indicating the presence of a nest
  • Food scraps in unusual places
  • Check engine light on your dash, indicating wiring damage
  • Bite marks on hoses and wires

Getting mice out of your car can be a time-consuming job. Not only will you have to find and remove their nest, but you’ll also have to clean and disinfect the area around the nest, and more than likely repair any damage they caused. There are many methods to prevent mice from moving back in such as spraying peppermint oil or putting out moth balls. Forget the ultrasonic sound repellants though–they won’t do anything besides put a hole in your wallet.

How Often Should You Start Your Car

Leaving a car unused for three months—or even three weeks—is not ideal. If possible, start your vehicle a couple of times per month when it is not being used. It’s best to not only start the vehicle, but to also drive it for about ten miles before putting it back in storage.

Starting the vehicle without taking it out for a quick spin will warm up the engine, but nothing else. It could also drain the vehicle’s battery, which will make it harder to start next time.

On the other hand, starting the car and driving it for 10 miles will fully warm up other parts of the vehicle, including the transmission, brakes, and suspension. Driving this short distance will also give your vehicle’s battery a chance to recharge, so it’s easier to start in the future.

Consider asking a close friend or relative to help.  Maybe they can take your car out once in a while when they go out to dinner or to run chores.

How to Prepare For Not Driving Your Car For A Month

If you plan on leaving a car unused for 3 months, there are certain steps you can take to keep it in good condition during this period of inactivity. Here’s what to do:

  • Use a car cover. You should always cover a vehicle that is not being used—even if you are storing it indoors. A car cover can protect your vehicle from long-term storage hazards, such as bad weather and animals.
  • Wash it. Be sure to thoroughly wash your vehicle before putting it in storage. Leaving water stains or other debris on your vehicle for a long period of time can lead to paint damage.
  • Get an oil change. An oil change will remove the dirty oil, which contains contaminants that could damage your engine while the vehicle isn’t being used.
  • Fill your gas tank. If the gas tank is empty or even half full, moisture will start to accumulate if the vehicle is not being used. To prevent this problem, fill the gas tank prior to putting your vehicle in storage.
  • Place the vehicle on jack stands. If you plan on not driving your car for a month or more, it’s best to take the wheels off and prop the vehicle up on jack stands. This requires additional work, but it will prevent flat spots and other forms of tire damage.
  • Don’t use the parking brake. Rust can form in the braking system if the vehicle is left in storage for a long period of time. If the parking brake is applied, this rust can cause the brake pads to fuse together with the rotor. That’s why it’s best not to use the parking brake before leaving your vehicle for a month or longer.

Following these tips can help preserve the life of your vehicle while it’s not being used.

What to Do If Your Car Takes A Long Time to Start After Sitting

Found a potential problem? Is your car taking a long time to start? Or unsure about any of these steps? The next step is to get a professional to inspect your vehicle and advise you of your options. Car repairs can be expensive, but giving your vehicle a thorough check-over before hitting the road will save you money in the long run.

Harry Metcalfe illustration by Heather Skovlund (Photo Credit Will Reeves) for 360 Magazine

Harry Metcalfe × The Collector

‘The Collector’ Harry Metcalfe at London Concours

  • London Concours reveals details of its perennial feature ‘The Collector’, which shines a light on one individual’s car collection
  • Co-founder of evo magazine and Harry’s Garage, Harry Metcalfe will display some gems from his garage, including his recently restored London Concours-award-winning Lamborghini Espada
  • The display will also feature two icons of ‘80s excess: the Lamborghini Countach and the Ferrari Testarossa
  • Metcalfe will also display among his eclectic car selection, a mix of Paris Dakar winning motorbikes from 1979 – 1998
  • Hosted at the Honorable Artillery Company HQ from 8-10 June, the London Concours is the finest automotive garden party
  • Tickets are available now, from London Concours

The London Concours presented by Montres Breguet, each year, places one individual’s car collection firmly in the limelight, revealing the personal stories and immense passion which created it. This year The Collector celebrates Oxfordshire-based automotive aficionado, co-founder of evo magazine and Harry’s Garage, Harry Metcalfe, and his eclectic car collection.

Setting the tone nicely is Harry’s Ferrari Testarossa ‘Monodado’, a car which featured heavily in the Harry’s Garage YouTube channel as it undertook a legendary journey from Harry’s home in the Cotswolds to the Sahara Desert. The Pininfarina-designed car was launched at the Paris Motor Show in 1984 and is the epitome of ‘80s indulgence and excess. Harry’s car is a 1987 Ferrari Testarossa, powered by a naturally aspirated dry-sump 4.9-litre Flat-12 engine – which is capable of propelling the car from 0-60mph in just over five seconds.

Alongside it, another ‘80s poster car, the Lamborghini Countach. Harry’s car is a 5000 Quattrovalvole – meaning 4 valves per cylinder. This is the highest horsepower version of the Countach ever made, producing 449hp. One of the most recognizable cars in recent history, the Countach epitomizes the decade of the 1980s, despite having been in production since 1974, where it remained until 1990. Harry’s particular car was the car that launched the Countach 5000 Quattrovalvole at the London Motor Show in 1987, and he also had legendary Lamborghini test driver Valentino Balboni sign the interior during one if its many trips to Italy – a very special car indeed.

The display will also include several of Harry’s Jaguars. Most notable among them are two Jaguar Special Vehicle Operations (SVO) cars. These are limited edition, fettled versions of Jaguar’s finest motor cars designed purely for motoring pleasure, in this instance Harry is bringing along a Jaguar F-TYPE ‘Project 7’ and a Jaguar XE SV ‘Project 8’.

The Jaguar F-TYPE is a limited-edition car, with only 250 ever made. Project 7 was inspired Jaguar’s racing pedigree. Its name derived from the seven times Jaguar has won the famous Le Mans 24-hour race. Three of those historic wins were in the iconic D‑type, and the brief to Jaguar’s designers with the Project 7 was to conceive a modern-day D‑type. Harry was involved in the car from its formative days, providing feedback on the first prototype vehicles. Harry’s car is number 1 of 250, and as such has a few special features including the striking orange detailing on the front grille, calipers, mirrors and the underside of the rear spoiler. Inside the boot, every member of Jaguar’s SVO team has signed the vehicle, making it truly unique.

The Jaguar XE SV Project 8 is the most powerful road legal Jaguar in history – producing 592hp from a 5.0-litre Supercharged V8 engine. The car is a limited production run of just 300 cars worldwide, each one hand-assembled at the SVO Technical Centre in Warwickshire, England. The Project 8 still holds the fastest ever lap for a four-door production sedan at the Nürburgring Nordschleife – having beaten many renowned supercars in the process. Harry’s car is the first ever Project 8 and is a bespoke version in a striking deep purple with a distinctive black stripe, it is a four-seater version with a black roof and lightweight forged black alloy wheels.

Harry is also bringing with him a selection of six Paris Dakar winning motorbikes from 1979 – 1998. Harry has had a longstanding love of motorbikes having spent a lot of time during his formative years at his parents’ house in Wales riding motorbikes around the nearby forests and fields. Bikes that visitors can expect to see on the stand include a 1978 Yamaha XT500, a 1984 BMW R80 G/S Paris Dakar, a Honda XL500R Paris Dakar, a 1989 Honda Africa Twin 650 Marathon, a 1989 Yamaha Super Tenere 750 and a 1991 Cagiva Elefant 900ie – which all help to chronicle the legendary off-road rally event which started out in 1978 pitting competitors against each other on the toughest off-road terrain from Paris France to Dakar, Senegal. He is also bringing along two of his favorite road bikes, a 1974 Kawasaki KH750 (the biggest two-stroke production superbike), which has a fearsome reputation and was banned in the US in 1976 for breaching emissions regulations, and a 1979 Honda CBX which is well-known for being the first ever six-cylinder production bike.

Rounding out a collection of eight cars and eight bikes, Harry is also bringing his 1978 Jaguar XJC V12 manual, which is currently undergoing a thorough restoration in the hands of Painting Classic Cars in Eastbourne, his recently restored 1971 Lamborghini Espada Series 2, which took home class honors at last year’s show, as well as his two Lotus models, a beautiful 1973 Lotus Elan Sprint and a classic 1987 Lotus Esprit Turbo HC.

Andrew Evans, London Concours Director, said: “We always want our ‘The Collector’ feature to showcase a really personal selection of vehicles. And this year we are very pleased to welcome automotive afficionado Harry Metcalfe to join us at London Concours. What’s clear is that each of Harry’s cars and bikes is chosen for a reason; every single one has a story behind it, creating not just a spectacular visual display but a fantastic talking point, too. Harry’s collection has been collected and curated over many years and perfected over many more – and we look forward to welcoming him onto the manicured lawns of the HAC’s Artillery Gardens once more.”

Previously held over two days, the London Concours 2021 shifts to a three-day event to capitalize on visitor demand for more luxury brand content – from jewelry to bespoke suits – and modern supercars. The three days will be a VIP Preview Day, Style Edition and Supercar Day. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

The London Concours takes place from 8-10 June 2021. Tickets are available from London Concours.

The Collector – Harry Metcalfe

The Cars

  • 1978 Jaguar XJC V12 manual (TBC)
  • 1971 Lamborghini Espada S2
  • 1987 Ferrari Testarossa
  • 1987 Lamborghini Countach QV
  • 1973 Lotus Elan Sprint
  • 1987 Lotus Esprit Turbo HC
  • 2015 Jaguar Project 7
  • 2018 Jaguar Project 8

The Motorbikes – Dakar’ Collection 1978 – 1991

  • 1978 Yamaha XT500
  • 1986 BMW R80 G/S Paris-Dakar (a limited run model brought out to celebrate BMW’s 4 wins at Dakar)
  • 1984 Honda XL500R Paris Dakar
  • 1989 Honda Africa Twin 650 Marathon
  • 1989 Yamaha Super Tenere 750
  • 1991 Cagiva Elefant 900ie

The Road Bikes

  • 1974 Kawasaki KH750 H2
  • 1979 Honda CBX

Casio Releases New EDIFICE × Honda Watch

Today, Casio America, Inc. is expanding its popular EDIFICE collection with the addition of a new Honda Racing Collaboration Model, the EFS560HR-1A. Inspired by the drive and momentum of the Honda Racing team, the new limited edition EFS560HR boasts key design elements that embody the velocity and energy of motorsports.

Embracing the speed and force of the Honda Racing team, the new EDIFICE EFS560HR sports a bold look. Its black Cordura band and red accents match the signature colors of the team. 

The carbon fiber dial resembles the look of an asphalt racetrack and features the Honda Racing logo; gold lettering marks the EDIFICE 20th anniversary and a sapphire crystal enhances the dial while protecting it from scratches. The metal strap keeper and back plate are engraved with the Honda logo, while the EDIFICE 20th anniversary logo is engraved on the case back.

Additional features include solar power, a 1/1 sec. stopwatch (30 minutes), and water resistance up to 100 meters. The EFS560HR will be available for a MSRP of $400 this October at select retailers nationwide, as well as at Casio.com.

Honda x European App

HONDA COMMITS TO ROLL OUT OF NEXT-GENERATION CONNECTIVITY ACROSS ITS EUROPEAN RANGE

Automaker also introduces ‘e:PROGRESS’ – a first commercial energy management service with flexible tariff for EV owners

Honda announced today that all forthcoming models will feature advanced connectivity technologies. The first example of this commitment is the availability of the My Honda+ application and Honda Personal Assistant on Honda e and all-new Jazz and Jazz Crosstar.

The My Honda+ smartphone app keeps owners connected to their car remotely. The smartphone-based service has been redesigned with a simple, intuitive user experience that provides secure access to a range of in-car functions, including comfort, convenience and security features.

The app offers control of vehicle security, including Remote Vehicle Lock and Unlock of the car. For Honda e owners, an additional Digital Key function allows vehicle access to be securely shared with up to five others. Digital Key works via Bluetooth and enables owners to remotely close windows and open the charge lid as well as locking and unlocking the vehicle.

In addition to this, infotainment and connectivity features in Honda e and Jazz can be activated using voice commands through Honda Personal Assistant. First seen in the Honda e and now available on the all-new Jazz, the intuitive Honda Personal Assistant is a smart artificial intelligence (AI) agent which harnesses natural, smart instruction-based conversations and contextual understanding to access a range of online services.

Tom Gardner, Senior Vice President, Honda Motor Europe, commented, “Today’s customer expects their vehicle to connect seamlessly with their wider life. Honda’s development of next-generation connectivity can clearly be seen with the launch of features such as Honda Personal Assistant and My Honda+. We are committed to widening the availability of these features to meet the expectation of our customer.”

Speaking at a Press Conference in Geneva, Honda also revealed further detail of its first commercial Energy Management service – under the new brand ‘e:PROGRESS’ – which will come to market during 2020.

e:PROGRESS will offer a smart charger, smart tariff, and a smart charge control system to deliver optimal charging for users. The smart tariff will be the first flexible energy contract specifically tailored to Electric Vehicle (EV) owners available in Europe, optimising the use of electricity from renewable sources including solar power, wind farms and hydropower. The service also allows charging at the most cost-effective time, relative to grid demand.

The new service will be offered in collaboration with smart charging and aggregation specialist Moixa, and leading European energy supplier, Vattenfall. Through Moixa’s GridShare ‘smart charge’ system, customers simply specify their preferred parameters for minimum state of charge through a smartphone app, leaving the system to manage charging. Electricity supply is provided by Vattenfall, with a flexible ‘time of use’ tariff offering lower cost energy at certain time of the day than a fixed tariff.

The launch of e:PROGRESS follows Honda’s first vehicle-to-grid project going live in January, with the installation of bi-directional chargers in Islington, London. This project is a first step in helping the local council electrify its entire fleet in line with its commitment to achieving net-zero emissions by 2030.

engineers, Paolo Pininfarina, 360 MAGAZINE

Paolo Pininfarina

Born in Turin on August 28, 1958.

After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda.

From 1984 to 1986 he was Quality and Reliability Manager for Cadillac’s Allanté project.

From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project.

In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical and aeronautical design sectors. Under his management, in a 25-year period Pininfarina Extra has developed about 500 projects and has consolidated relationships with prestigious international companies like Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Gorenje, Juventus, Lavazza, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever.  

From 1999 to 2004 he has been a member of the Scientific Committee of Turin’s European Institute of Design.

In 2001 he became “Emeritus Participating Founder” of the ADI Foundation for Italian Design.

At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting 2002, in his capacity as the head of the Quality System Department he contributed to the award of ISOTS/16949 certification to the Company, which took place in July 2003. On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A.

On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A.

From 2011 to 2013 he was Chairman of the Scientific Committee of the Farnesina Design Collection. 

On June 2011 France recognized him as “Italian Personality of the Year” for his contribution to the success of the electric car sharing program Autolib for Paris.

On April 2014 he was appointed President of the company network E.B.T. – Exclusive Brands Torino, of which he has been Vice President from 2011.

On April 2019, he was appointed Vice President of Automotoclub Storico Italiano (ASI), the most important Italian association of owners of historical vehicles.

Paolo Pininfarina
, 360 MAGAZINE

Honda To Lead 2019 Rose Parade

On January 1, 2019, American Honda will ring in the New Year and its 60th anniversary celebration with the lead float in the 130th Rose Parade® presented by Honda. The company’s float entry, “Celebration of Dreams,” will pay tribute to Honda’s heritage in the U.S. and its dreams for the future.

The 25-foot tall float will be shaped like a giant birthday cake to mark the occasion, complete with special “candles”—60 members of Historically Black College and University (HBCU) marching bands. The band members’ schools recently participated in the Honda Battle of the Bands, an annual showcase created by Honda as part of the company’s commitment to the HBCU community and music education.

The floral confection will also feature a re-creation of the company’s first Los Angeles storefront. The float will be punctuated by vibrant color, music and video, with screens that share the story of American Honda’s commitment to the community.

“For 60 years, Honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations,” said Steve Morikawa, vice president of Corporate Relations & Social Responsibility, American Honda. “We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come.”

The main float will be surrounded by five satellite units, each dedicated to Honda products, themes and milestones:

  • Honda Super Cub. The product that marked American Honda’s debut and represents Honda’s motorcycle heritage.
  • Environment. This unit will showcase a floral re-creation of the 1975 Honda Civic CVCC, the vehicle that was the first to satisfy U.S. Clean Air Act standards without the use of a catalytic converter. It serves as a reminder of Honda’s mission to reduce the impact of its products and operations on the environment.
  • Safety. Honda believes in Safety for Everyone. To visually demonstrate this, the float unit will feature crash test dummies surrounded by an arch with five stars. The arch symbolizes the top crash safety rating available in the National Highway Traffic Safety Administration’s NCAP program, which top rating has been earned by many Honda and Acura vehicles.
  • American Manufacturing. Focused on American Honda’s manufacturing presence, this float will highlight the 25 millionth vehicle built in the U.S.—and one of the best-selling vehicles in its vehicle lineup—the Honda Accord*.
  • Future. Honda believes in the Power of Dreams and is fulfilling its dreams of flight on the wings of HondaJet.

In keeping with Honda’s commitment to the environment, the float will be powered by a specially configured low-emission, Honda hybrid powertrain. The Parade’s theme banner float will also be powered by Honda hybrid technology.

In addition to the float, the 2019 Honda Insight will be the Parade’s Official Pace Car. The Insight offers exceptional fuel economy ratings and advanced standard safety features and joins the Clarity series and Accord Hybrid as the fifth Honda electrified vehicle introduced in the past year. The 2019 Acura RDX will serve as the Sound Car. This third-generation RDX is the first to be designed and engineered in America, with styling design conducted in the Acura Design Studio in Los Angeles, California, and development and manufacturing conducted in Ohio.

The 130th Rose Parade® presented by Honda will be broadcasted at 8:00 a.m. Pacific on Tuesday, January 1, 2019.