Posts tagged with "Honda"

Tesla Illustration by Alex Bogdan for use by 360 Magazine

Tesla Outperformed Rival Stocks

Tesla is among the notable growth stocks that have recorded significant returns for investors. Despite the electric vehicle manufacturer’s stock slumping in 2021, it has maintained an edge over competitors.

According to data acquired by Finbold, Tesla stock registered an ROI of 224.93% between June 2021 and June 2020, outperforming some of its major competitors. Among the selected vehicle manufacturers, Tesla only trailed China-based NIO, which had almost double returns at 539.13%. Ford Motor ranks third with returns of 152.28%, followed by General Motors at 141.08%, while Volkswagen AG ranks fifth at 116.62%.

Other stocks with key returns include XPeng (75.47%), Oshkosh (74.08%), Navistar (60.29%), Toyota  42.19%), and Honda (25.22%)

Between the period, Tesla also maintained a superior stock price growing from $191.95 in 2020 to $623.71 in 2021. Elsewhere, last year, NIO’s stock price was at $6.9, while in June 2021, the stock stood at $44.1.

Tesla benefiting from green energy debate 

Having established its position as a  leader in electric vehicle manufacturing, Tesla stock benefitted from some of the initiatives around environmental conservation. According to the research report:

“In the wake of a new focus towards the climate change agenda, Tesla has been at the center of attention, with more investors betting on the company. Some jurisdictions are also enacting legislation favouring consumers opting for electric vehicles, and as a leader in the sector, Tesla stands to gain.”

Based on the Tesla returns, it is clear the massive gains made in 2020 were enough to sustain profitability for investors despite the stock slumping in 2021. The growth was mainly guided by fundamental factors like greater retail investor interest in the stock and the inclusion of the S&P 500 index. To increase recession profits, check out this step by step guide that aims to help anyone achieve wealth and expand profits at any time, even during and after economic recessions.

However, for Tesla to remain with the upper hand, the company needs to look out for competition.

Read the full story with statistics here.

Road trip illustration for 360 magazine by Gabrielle Archuleta

Starting A Car That Has Been Sitting For Months

Whether you’re going on vacation for a while or temporarily relocating to another location for work, you may need to leave your vehicle for an extended period of time without using it.

If you are in this situation, it’s important to know how not driving your car for a month or more will affect its performance, including its ability to safely start.

What Happens If You Don’t Start Your Car For A Month?

Cars are designed to be driven, not to sit idle for months. When left unused, engine fluids start to break down and parts that aren’t getting lubricated begin to corrode. Even worse­–animals may move in, chewing on anything they can reach. Rodents often chew through wiring harnesses or other car parts that are made out of organic materials, which can cause substantial damage.

Tires are also affected by inactivity. When a car is not being used, the air will slowly start to leak out of its tires, especially in the cold weather. The weight of the vehicle will press down onto the deflating tires, which can cause flat spots. Filling the tires with air often solves this problem, but sometimes flat spots become permanent.

Moisture can also start to accumulate in the gas tank if the car is left unused for a long period of time. Over time, this can lead to corrosion.

How long can a car be left unused? In general, the longer a car sits, the worse these problems can become. But, it’s not all bad news.

Leaving A Car Unused For 3 Months? Here’s What to Do Before Starting It

If you plan on leaving your vehicle unused, it’s important to know how to start a car that has been sitting for two weeks, two months, or even two years.

Even after a few months, most modern cars can still be safely started. That is, providing the battery still holds a charge. However, there are a few simple checks you should make first. This will help you quickly identify problems while making sure your car is safe to start.

Here’s what to do:

Check The Engine Oil

Check the oil level using your vehicle’s dipstick. If you’re not sure where the dipstick is located, refer to your owner’s manual for a diagram. The correct oil level should be between the two indicator marks on the dipstick.

Be sure the engine is cooled off for at least ten minutes before you check the oil. When you go to check the oil not only should you take notice of the level, but also you should observe the color and consistency. If this oil is thick and gritty and the color is dark, then it’s likely time for an oil change. Be aware that if your oil level is low, you should not drive your vehicle until you have topped it off to the recommended level with the recommended oil.

Check All Exterior Lights

Check that your headlights, fog lights, high-beam lights, brake lights, reverse lights, and indicators are all working before you head out on the road. The easiest way to do this is to grab a friend or family member, so one person can activate the various lights and the other can check if they’re working.

Check For Signs Of Leaks

Before you check the engine oil and coolant levels, take a look at the floor under the car to see if there are any signs that something has been leaking. As a general rule, you can typically narrow down the issue by observing the color of leak, though it’s always best to have a professional inspect and diagnose the leak before driving:

  • Black or light brown usually indicates an engine oil leak
  • Red or brown usually indicates a transmission leak
  • Clear, red or brown usually indicates a power steering leak
  • Transparent yellow or brown usually indicates a brake system leak

Driving your car while it’s leaking fluid can cause serious (and expensive) damage. It’s important to avoid driving if there are any signs of a leak. Check for any leaks underneath your car before taking your car for a drive for the first time in months.

Check The Brake Fluid

To check your vehicle’s brake fluid level, you need to identify the brake master cylinder reservoir. It is typically mounted at the rear of the engine, in line with the position of the brake pedal. Your owner’s manual should be able to show you exactly where it’s located.

You’re simply performing a visual check of the fluid level against the markings on the translucent brake fluid reservoir. Remove the cap of the reservoir and note if the fluid looks healthy or dirty. If your brake fluid is low, it could indicate a problem with your brakes that will need repair as soon as possible. Dirty brake fluid can indicate water contamination has occurred, in which the vehicle’s brake system will need to be flushed.

Inspect The Battery

The first issue you may encounter if your car is left idle for an extended period of time is car battery problems. Batteries slowly lose voltage over time when left idle. If you haven’t had your car hooked up to a trickle charger or any other type of voltage maintainer, the voltage will have likely dropped below the amount necessary to start the car. Jump starting your vehicle may solve the problem. After the jump start, let your vehicle run for 5 – 10 minutes to recharge the battery. Then, switch it off and attempt to restart it. If your car won’t restart, there could be a problem with the battery or your vehicle’s electrical system. This issue can leave you stranded if it’s not remedied.

Before you attempt to jump-start your vehicle, remove the battery cables and check that the battery terminals are clean and clear of debris and corrosion.

Ideally, the battery should have a full charge before the vehicle goes into storage. Further, the battery should be disconnected from the engine to prevent discharging. The charge should be checked every three months. The battery should be recharged if it drops under around 12.4 volts.

Check The Gas

It only takes one month for the gas in your tank to start breaking down. As the lighter components of gas evaporate and oxidate, gas loses its combustibility and becomes less effective. As it degrades, it forms a gummy residue that gets released into the fuel system– increasing the likelihood of a blockage occurring. Old fuel can cause an engine to misfire and stall.

Obviously, we don’t recommend sniffing gasoline, but gas that has started to break down will have a distinct sour smell that resembles the smell of varnish. One option is to siphon a small amount out of your fuel tank and check the color. Old gas will be darker than fresh gasoline, and you may even be able to see the gumminess that have started to form.

If your car has been sitting for three months or longer, it is recommended to drain the tank and fill it with fresh fuel. For a car that has been sitting for a month or two, it is recommended to top up the fuel tank with fresh gas and dilute the old gas before it passes through your vehicle’s fuel system.

Finally, if you find you just aren’t driving your car much and it’s likely to sit idle for 30 days or more, a fuel stabilizer should be added to the gas. This will prevent degradation for up to 12 months. It is the easiest way to avoid damage to your cars fuel system.

Inspect The Tires

A visual check of the tires should be performed to make sure they are in good condition, before attempting to drive the vehicle. Air pressure should be checked and adjusted to the manufacturer’s recommended psi. This can be found on a sticker that is usually located on the driver’s door jamb. You could also find the recommended psi for your tires in your owner’s manual.

Upon inspection, your tires may look normal. But, when you get behind the wheel to take your car for its first spin in months, instead of the familiar smooth ride you may feel a vibration through the steering wheel and hear an unfamiliar noise. This is caused by a flat spot in the tire– a problem for any car that sits idle for extended periods of time.

This occurs when a stationary tire has to bear the load of a vehicle for an extended period. As the weight of the vehicle presses down, the bottom of the tire spreads out on the ground. As time goes on, the rubber gets stiffer, leaving flat spots on the tire.

Generally speaking, as you drive the car and the tires get warm and regain flexibility, the flat spots will disappear. This usually takes around 15 minutes. In extreme winter temperatures, these flat spots can become permanent if a vehicle hasn’t moved for several months.

Tires can develop flat spots if your car sits for an extended amount of time. Check your tire pressure before starting your car again to make sure it is at the recommended psi.

Check For Rodents

When the weather cools off, rats and mice look for warmer shelter and can be disastrous for car owners as their engine bay doubles as this season’s hottest rodent hotel. After mice have made a car their new home, their sharp teeth can cause serious damage to engine hoses, plastic panels, and wiring.

Signs that your car may have a mouse problem include:

  • Droppings and an associated bad smell
  • Unfamiliar noises when you switch on the fan or heater, indicating the presence of a nest
  • Food scraps in unusual places
  • Check engine light on your dash, indicating wiring damage
  • Bite marks on hoses and wires

Getting mice out of your car can be a time-consuming job. Not only will you have to find and remove their nest, but you’ll also have to clean and disinfect the area around the nest, and more than likely repair any damage they caused. There are many methods to prevent mice from moving back in such as spraying peppermint oil or putting out moth balls. Forget the ultrasonic sound repellants though–they won’t do anything besides put a hole in your wallet.

How Often Should You Start Your Car

Leaving a car unused for three months—or even three weeks—is not ideal. If possible, start your vehicle a couple of times per month when it is not being used. It’s best to not only start the vehicle, but to also drive it for about ten miles before putting it back in storage.

Starting the vehicle without taking it out for a quick spin will warm up the engine, but nothing else. It could also drain the vehicle’s battery, which will make it harder to start next time.

On the other hand, starting the car and driving it for 10 miles will fully warm up other parts of the vehicle, including the transmission, brakes, and suspension. Driving this short distance will also give your vehicle’s battery a chance to recharge, so it’s easier to start in the future.

Consider asking a close friend or relative to help.  Maybe they can take your car out once in a while when they go out to dinner or to run chores.

How to Prepare For Not Driving Your Car For A Month

If you plan on leaving a car unused for 3 months, there are certain steps you can take to keep it in good condition during this period of inactivity. Here’s what to do:

  • Use a car cover. You should always cover a vehicle that is not being used—even if you are storing it indoors. A car cover can protect your vehicle from long-term storage hazards, such as bad weather and animals.
  • Wash it. Be sure to thoroughly wash your vehicle before putting it in storage. Leaving water stains or other debris on your vehicle for a long period of time can lead to paint damage.
  • Get an oil change. An oil change will remove the dirty oil, which contains contaminants that could damage your engine while the vehicle isn’t being used.
  • Fill your gas tank. If the gas tank is empty or even half full, moisture will start to accumulate if the vehicle is not being used. To prevent this problem, fill the gas tank prior to putting your vehicle in storage.
  • Place the vehicle on jack stands. If you plan on not driving your car for a month or more, it’s best to take the wheels off and prop the vehicle up on jack stands. This requires additional work, but it will prevent flat spots and other forms of tire damage.
  • Don’t use the parking brake. Rust can form in the braking system if the vehicle is left in storage for a long period of time. If the parking brake is applied, this rust can cause the brake pads to fuse together with the rotor. That’s why it’s best not to use the parking brake before leaving your vehicle for a month or longer.

Following these tips can help preserve the life of your vehicle while it’s not being used.

What to Do If Your Car Takes A Long Time to Start After Sitting

Found a potential problem? Is your car taking a long time to start? Or unsure about any of these steps? The next step is to get a professional to inspect your vehicle and advise you of your options. Car repairs can be expensive, but giving your vehicle a thorough check-over before hitting the road will save you money in the long run.

Harry Metcalfe illustration by Heather Skovlund (Photo Credit Will Reeves) for 360 Magazine

Harry Metcalfe × The Collector

‘The Collector’ Harry Metcalfe at London Concours

  • London Concours reveals details of its perennial feature ‘The Collector’, which shines a light on one individual’s car collection
  • Co-founder of evo magazine and Harry’s Garage, Harry Metcalfe will display some gems from his garage, including his recently restored London Concours-award-winning Lamborghini Espada
  • The display will also feature two icons of ‘80s excess: the Lamborghini Countach and the Ferrari Testarossa
  • Metcalfe will also display among his eclectic car selection, a mix of Paris Dakar winning motorbikes from 1979 – 1998
  • Hosted at the Honorable Artillery Company HQ from 8-10 June, the London Concours is the finest automotive garden party
  • Tickets are available now, from London Concours

The London Concours presented by Montres Breguet, each year, places one individual’s car collection firmly in the limelight, revealing the personal stories and immense passion which created it. This year The Collector celebrates Oxfordshire-based automotive aficionado, co-founder of evo magazine and Harry’s Garage, Harry Metcalfe, and his eclectic car collection.

Setting the tone nicely is Harry’s Ferrari Testarossa ‘Monodado’, a car which featured heavily in the Harry’s Garage YouTube channel as it undertook a legendary journey from Harry’s home in the Cotswolds to the Sahara Desert. The Pininfarina-designed car was launched at the Paris Motor Show in 1984 and is the epitome of ‘80s indulgence and excess. Harry’s car is a 1987 Ferrari Testarossa, powered by a naturally aspirated dry-sump 4.9-litre Flat-12 engine – which is capable of propelling the car from 0-60mph in just over five seconds.

Alongside it, another ‘80s poster car, the Lamborghini Countach. Harry’s car is a 5000 Quattrovalvole – meaning 4 valves per cylinder. This is the highest horsepower version of the Countach ever made, producing 449hp. One of the most recognizable cars in recent history, the Countach epitomizes the decade of the 1980s, despite having been in production since 1974, where it remained until 1990. Harry’s particular car was the car that launched the Countach 5000 Quattrovalvole at the London Motor Show in 1987, and he also had legendary Lamborghini test driver Valentino Balboni sign the interior during one if its many trips to Italy – a very special car indeed.

The display will also include several of Harry’s Jaguars. Most notable among them are two Jaguar Special Vehicle Operations (SVO) cars. These are limited edition, fettled versions of Jaguar’s finest motor cars designed purely for motoring pleasure, in this instance Harry is bringing along a Jaguar F-TYPE ‘Project 7’ and a Jaguar XE SV ‘Project 8’.

The Jaguar F-TYPE is a limited-edition car, with only 250 ever made. Project 7 was inspired Jaguar’s racing pedigree. Its name derived from the seven times Jaguar has won the famous Le Mans 24-hour race. Three of those historic wins were in the iconic D‑type, and the brief to Jaguar’s designers with the Project 7 was to conceive a modern-day D‑type. Harry was involved in the car from its formative days, providing feedback on the first prototype vehicles. Harry’s car is number 1 of 250, and as such has a few special features including the striking orange detailing on the front grille, calipers, mirrors and the underside of the rear spoiler. Inside the boot, every member of Jaguar’s SVO team has signed the vehicle, making it truly unique.

The Jaguar XE SV Project 8 is the most powerful road legal Jaguar in history – producing 592hp from a 5.0-litre Supercharged V8 engine. The car is a limited production run of just 300 cars worldwide, each one hand-assembled at the SVO Technical Centre in Warwickshire, England. The Project 8 still holds the fastest ever lap for a four-door production sedan at the Nürburgring Nordschleife – having beaten many renowned supercars in the process. Harry’s car is the first ever Project 8 and is a bespoke version in a striking deep purple with a distinctive black stripe, it is a four-seater version with a black roof and lightweight forged black alloy wheels.

Harry is also bringing with him a selection of six Paris Dakar winning motorbikes from 1979 – 1998. Harry has had a longstanding love of motorbikes having spent a lot of time during his formative years at his parents’ house in Wales riding motorbikes around the nearby forests and fields. Bikes that visitors can expect to see on the stand include a 1978 Yamaha XT500, a 1984 BMW R80 G/S Paris Dakar, a Honda XL500R Paris Dakar, a 1989 Honda Africa Twin 650 Marathon, a 1989 Yamaha Super Tenere 750 and a 1991 Cagiva Elefant 900ie – which all help to chronicle the legendary off-road rally event which started out in 1978 pitting competitors against each other on the toughest off-road terrain from Paris France to Dakar, Senegal. He is also bringing along two of his favorite road bikes, a 1974 Kawasaki KH750 (the biggest two-stroke production superbike), which has a fearsome reputation and was banned in the US in 1976 for breaching emissions regulations, and a 1979 Honda CBX which is well-known for being the first ever six-cylinder production bike.

Rounding out a collection of eight cars and eight bikes, Harry is also bringing his 1978 Jaguar XJC V12 manual, which is currently undergoing a thorough restoration in the hands of Painting Classic Cars in Eastbourne, his recently restored 1971 Lamborghini Espada Series 2, which took home class honors at last year’s show, as well as his two Lotus models, a beautiful 1973 Lotus Elan Sprint and a classic 1987 Lotus Esprit Turbo HC.

Andrew Evans, London Concours Director, said: “We always want our ‘The Collector’ feature to showcase a really personal selection of vehicles. And this year we are very pleased to welcome automotive afficionado Harry Metcalfe to join us at London Concours. What’s clear is that each of Harry’s cars and bikes is chosen for a reason; every single one has a story behind it, creating not just a spectacular visual display but a fantastic talking point, too. Harry’s collection has been collected and curated over many years and perfected over many more – and we look forward to welcoming him onto the manicured lawns of the HAC’s Artillery Gardens once more.”

Previously held over two days, the London Concours 2021 shifts to a three-day event to capitalize on visitor demand for more luxury brand content – from jewelry to bespoke suits – and modern supercars. The three days will be a VIP Preview Day, Style Edition and Supercar Day. At the heart of each day will remain the collection of nearly 100 rare and iconic luxury cars of all ages that has quickly cemented London Concours as one of the UK’s top motoring events.

The London Concours takes place from 8-10 June 2021. Tickets are available from London Concours.

The Collector – Harry Metcalfe

The Cars

  • 1978 Jaguar XJC V12 manual (TBC)
  • 1971 Lamborghini Espada S2
  • 1987 Ferrari Testarossa
  • 1987 Lamborghini Countach QV
  • 1973 Lotus Elan Sprint
  • 1987 Lotus Esprit Turbo HC
  • 2015 Jaguar Project 7
  • 2018 Jaguar Project 8

The Motorbikes – Dakar’ Collection 1978 – 1991

  • 1978 Yamaha XT500
  • 1986 BMW R80 G/S Paris-Dakar (a limited run model brought out to celebrate BMW’s 4 wins at Dakar)
  • 1984 Honda XL500R Paris Dakar
  • 1989 Honda Africa Twin 650 Marathon
  • 1989 Yamaha Super Tenere 750
  • 1991 Cagiva Elefant 900ie

The Road Bikes

  • 1974 Kawasaki KH750 H2
  • 1979 Honda CBX

Casio Releases New EDIFICE × Honda Watch

Today, Casio America, Inc. is expanding its popular EDIFICE collection with the addition of a new Honda Racing Collaboration Model, the EFS560HR-1A. Inspired by the drive and momentum of the Honda Racing team, the new limited edition EFS560HR boasts key design elements that embody the velocity and energy of motorsports.

Embracing the speed and force of the Honda Racing team, the new EDIFICE EFS560HR sports a bold look. Its black Cordura band and red accents match the signature colors of the team. 

The carbon fiber dial resembles the look of an asphalt racetrack and features the Honda Racing logo; gold lettering marks the EDIFICE 20th anniversary and a sapphire crystal enhances the dial while protecting it from scratches. The metal strap keeper and back plate are engraved with the Honda logo, while the EDIFICE 20th anniversary logo is engraved on the case back.

Additional features include solar power, a 1/1 sec. stopwatch (30 minutes), and water resistance up to 100 meters. The EFS560HR will be available for a MSRP of $400 this October at select retailers nationwide, as well as at Casio.com.

Honda x European App

HONDA COMMITS TO ROLL OUT OF NEXT-GENERATION CONNECTIVITY ACROSS ITS EUROPEAN RANGE

Automaker also introduces ‘e:PROGRESS’ – a first commercial energy management service with flexible tariff for EV owners

Honda announced today that all forthcoming models will feature advanced connectivity technologies. The first example of this commitment is the availability of the My Honda+ application and Honda Personal Assistant on Honda e and all-new Jazz and Jazz Crosstar.

The My Honda+ smartphone app keeps owners connected to their car remotely. The smartphone-based service has been redesigned with a simple, intuitive user experience that provides secure access to a range of in-car functions, including comfort, convenience and security features.

The app offers control of vehicle security, including Remote Vehicle Lock and Unlock of the car. For Honda e owners, an additional Digital Key function allows vehicle access to be securely shared with up to five others. Digital Key works via Bluetooth and enables owners to remotely close windows and open the charge lid as well as locking and unlocking the vehicle.

In addition to this, infotainment and connectivity features in Honda e and Jazz can be activated using voice commands through Honda Personal Assistant. First seen in the Honda e and now available on the all-new Jazz, the intuitive Honda Personal Assistant is a smart artificial intelligence (AI) agent which harnesses natural, smart instruction-based conversations and contextual understanding to access a range of online services.

Tom Gardner, Senior Vice President, Honda Motor Europe, commented, “Today’s customer expects their vehicle to connect seamlessly with their wider life. Honda’s development of next-generation connectivity can clearly be seen with the launch of features such as Honda Personal Assistant and My Honda+. We are committed to widening the availability of these features to meet the expectation of our customer.”

Speaking at a Press Conference in Geneva, Honda also revealed further detail of its first commercial Energy Management service – under the new brand ‘e:PROGRESS’ – which will come to market during 2020.

e:PROGRESS will offer a smart charger, smart tariff, and a smart charge control system to deliver optimal charging for users. The smart tariff will be the first flexible energy contract specifically tailored to Electric Vehicle (EV) owners available in Europe, optimising the use of electricity from renewable sources including solar power, wind farms and hydropower. The service also allows charging at the most cost-effective time, relative to grid demand.

The new service will be offered in collaboration with smart charging and aggregation specialist Moixa, and leading European energy supplier, Vattenfall. Through Moixa’s GridShare ‘smart charge’ system, customers simply specify their preferred parameters for minimum state of charge through a smartphone app, leaving the system to manage charging. Electricity supply is provided by Vattenfall, with a flexible ‘time of use’ tariff offering lower cost energy at certain time of the day than a fixed tariff.

The launch of e:PROGRESS follows Honda’s first vehicle-to-grid project going live in January, with the installation of bi-directional chargers in Islington, London. This project is a first step in helping the local council electrify its entire fleet in line with its commitment to achieving net-zero emissions by 2030.

engineers, Paolo Pininfarina, 360 MAGAZINE

Paolo Pininfarina

Born in Turin on August 28, 1958.

After graduating in Mechanical Engineering at Turin Polytechnic he began his career in Pininfarina in 1982 and in 1983 gained experience working at Cadillac in Detroit, USA, and then in Japan with Honda.

From 1984 to 1986 he was Quality and Reliability Manager for Cadillac’s Allanté project.

From 1987 to 1989 he was Program Manager at General Motors for the Engineering GM 200 project.

In 1987 he was appointed Chairman and CEO of Pininfarina Extra S.r.l., a Pininfarina Group company operating in the industrial, furnishing, architectural and nautical and aeronautical design sectors. Under his management, in a 25-year period Pininfarina Extra has developed about 500 projects and has consolidated relationships with prestigious international companies like Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Gorenje, Juventus, Lavazza, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever.  

From 1999 to 2004 he has been a member of the Scientific Committee of Turin’s European Institute of Design.

In 2001 he became “Emeritus Participating Founder” of the ADI Foundation for Italian Design.

At the Pininfarina S.p.A. parent company he became a board member in 1988, from 2002 he has been a member of the Steering Committee and, again starting 2002, in his capacity as the head of the Quality System Department he contributed to the award of ISOTS/16949 certification to the Company, which took place in July 2003. On May 12, 2006 he was appointed Deputy Chairman of Pininfarina S.p.A.

On August 12, 2008 he was appointed Chairman of Pininfarina S.p.A.

From 2011 to 2013 he was Chairman of the Scientific Committee of the Farnesina Design Collection. 

On June 2011 France recognized him as “Italian Personality of the Year” for his contribution to the success of the electric car sharing program Autolib for Paris.

On April 2014 he was appointed President of the company network E.B.T. – Exclusive Brands Torino, of which he has been Vice President from 2011.

On April 2019, he was appointed Vice President of Automotoclub Storico Italiano (ASI), the most important Italian association of owners of historical vehicles.

Paolo Pininfarina
, 360 MAGAZINE

Honda To Lead 2019 Rose Parade

On January 1, 2019, American Honda will ring in the New Year and its 60th anniversary celebration with the lead float in the 130th Rose Parade® presented by Honda. The company’s float entry, “Celebration of Dreams,” will pay tribute to Honda’s heritage in the U.S. and its dreams for the future.

The 25-foot tall float will be shaped like a giant birthday cake to mark the occasion, complete with special “candles”—60 members of Historically Black College and University (HBCU) marching bands. The band members’ schools recently participated in the Honda Battle of the Bands, an annual showcase created by Honda as part of the company’s commitment to the HBCU community and music education.

The floral confection will also feature a re-creation of the company’s first Los Angeles storefront. The float will be punctuated by vibrant color, music and video, with screens that share the story of American Honda’s commitment to the community.

“For 60 years, Honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations,” said Steve Morikawa, vice president of Corporate Relations & Social Responsibility, American Honda. “We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come.”

The main float will be surrounded by five satellite units, each dedicated to Honda products, themes and milestones:

  • Honda Super Cub. The product that marked American Honda’s debut and represents Honda’s motorcycle heritage.
  • Environment. This unit will showcase a floral re-creation of the 1975 Honda Civic CVCC, the vehicle that was the first to satisfy U.S. Clean Air Act standards without the use of a catalytic converter. It serves as a reminder of Honda’s mission to reduce the impact of its products and operations on the environment.
  • Safety. Honda believes in Safety for Everyone. To visually demonstrate this, the float unit will feature crash test dummies surrounded by an arch with five stars. The arch symbolizes the top crash safety rating available in the National Highway Traffic Safety Administration’s NCAP program, which top rating has been earned by many Honda and Acura vehicles.
  • American Manufacturing. Focused on American Honda’s manufacturing presence, this float will highlight the 25 millionth vehicle built in the U.S.—and one of the best-selling vehicles in its vehicle lineup—the Honda Accord*.
  • Future. Honda believes in the Power of Dreams and is fulfilling its dreams of flight on the wings of HondaJet.

In keeping with Honda’s commitment to the environment, the float will be powered by a specially configured low-emission, Honda hybrid powertrain. The Parade’s theme banner float will also be powered by Honda hybrid technology.

In addition to the float, the 2019 Honda Insight will be the Parade’s Official Pace Car. The Insight offers exceptional fuel economy ratings and advanced standard safety features and joins the Clarity series and Accord Hybrid as the fifth Honda electrified vehicle introduced in the past year. The 2019 Acura RDX will serve as the Sound Car. This third-generation RDX is the first to be designed and engineered in America, with styling design conducted in the Acura Design Studio in Los Angeles, California, and development and manufacturing conducted in Ohio.

The 130th Rose Parade® presented by Honda will be broadcasted at 8:00 a.m. Pacific on Tuesday, January 1, 2019.

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.

The Work-To-Weekend Luxury SUV

Practicality meets luxury with the 2018 GX 460 SUV, a work-to-weekend warrior that’s as at home on the trail as it is in the city or suburbs. Underscoring the three-row GX 460’s all-weather capability and comfort that seats up to seven passengers, the heated/ventilated front seats are available as a standalone option for the base model (standard on the Premium and Luxury models). In addition, the top-line GX 460 now offers captain’s chairs for the second-row seating in the Sport Design Package.

The Lexus signature spindle grille gives the GX 460 a distinctive, standout style. The Sport Design Package puts an extra accent on that design with special details such as an exclusive front bumper, rear bumper spoiler, special exhaust tailpipe tip, a redesigned side mirror case, scarlet tail lamps and unique 18-inch split-six spoke alloy wheels.

One Vehicle, Two Ways Easy maneuverability and the comfort of the GX 460 make it an ideal contender for the modern family. A dual-purpose vehicle, the luxury SUV can go from the office to an active, demanding 4×4 environment on the weekend without looking out of place. The standard and sole engine is a 301-horsepower 4.6-liter V8 that issues 329 lb.-ft. of peak torque. Combine that with 6,500-lb. towing capacity, and you’ve got an ideal boat hauler. Towing is aided with Trailer Sway Control, a function of the Vehicle Stability Control that enhances straight-line tracking.

A key to the GX 460’s dual personalities is its standard Kinetic Dynamic Suspension System (KDSS), which helps to significantly reduce body lean without resorting to stiffer springs and dampers. Lexus made the stabilizer bars stiffer to help reduce maximum body-lean angle by as much as 50 percent. Hydraulic cylinders act on each stabilizer bar, and linked by a pressure-sensing valve, they continually vary the lean resistance. During on-road cornering, when both front and rear hydraulic cylinders are in a neutral position, no fluid flows in the system and the stabilizer bars work conventionally to help reduce body lean.

Driving in off-road situations, KDSS is designed to reduce sway resistance, which allows the wheels to move with a larger degree of side-to-side independence. When the GX 460 encounters an uneven surface, one compressed cylinder causes fluid to flow to the other cylinder, helping the vehicle to keep all four wheels on the ground. The system works without any action needed by the driver.

The GX 460 has another ace up its fender for on-road smoothness. Available Adaptive Variable Suspension (AVS) uses electronically controlled dampers that adjust to road surface conditions. The driver can tailor ride and handling characteristics by selecting from among Normal, Sport or Comfort modes.
In today’s world, a full-capability SUV means the ability to casually traverse highways and grocery store parking lots while also offering the ability for an off-road excursion. That’s why the Lexus GX 460 uses a full-time automatic four-wheel drive system that can enhance everyday handling on the pavement as well as on the trails.

A Torsen® torque-sensing limited slip center differential distributes power 40:60 under most driving conditions and changes the ratio as needed based on wheel slip. The system offers a low range for off-road driving, and the center differential can be electronically locked.

Driving through a curve on pavement, for example, the Torsen differential can change the torque split to 30:70 to enhance vehicle tracking. If wheels spin, the center differential can change the ratio to 50:50 to help control slippage. The system can respond to sudden changes in road-surface conditions, such as driving through a puddle or over an ice patch. A two-speed transfer case with low range is supported by a wide array of chassis control technology. With Downhill Assist Control (DAC), Hill-start Assist Control (HAC), Active Traction Control (A-TRAC), Vehicle Stability Control (VSC) and available Crawl Control, the GX 460 has the ability to roam unpaved, uneven trails and steep inclines.

In some off-road conditions, where the driver might have a hard time knowing which direction the front wheels are pointing – the GX 460 comes with a standard steering angle indicator in the gauge panel. A-TRAC provides the traction benefits of having locking front and rear differentials, but with lower weight. The system can apply the brake to a slipping wheel, while transferring torque to the wheels with better traction.

Trail drivers who encounter steep and rocky hills know well the skill and concentration needed to manipulate the throttle, brake and steering to help keep the vehicle moving forward securely. The GX 460 makes it easier with available Crawl Control, which automatically modulates the throttle and brake, allowing the driver to concentrate on steering.

Engaged when the vehicle is in low range, Crawl Control allows the vehicle to move forward or in reverse at one of five driver-selectable low-speed settings. Crawl Control also engages the front and rear “virtual” locking differentials to help reduce tire slippage and optimize chassis behavior. Crawl Control can also help the driver navigate the GX 460 through sand, mud or snow.

The GX 460’s multimedia system is a multitasker, offering a customizable home screen that can display three sections simultaneously. For example, you can view a single display (navigation/map), dual display (navigation/map + audio, compass or other function) or three displays on the same screen (navigation/map + audio + weather). The available Navigation System’s three-dimensional map view makes it an even more effective driving partner. The touch-screen Display Audio uses an eight-inch screen that includes a backup camera, HD RadioTM, Bluetooth® audio, automatic phone book transfer, a vehicle information display and complimentary traffic and weather data provided via HD Radio.

The system also incorporates cache radio, which can pause live radio, recording up to 15 minutes of broadcast for later playback. Drivers with an iPhone ® (iPhone 4S and later) can get things done just by asking through standard Siri® Eyes Free Mode. Siri lets you call contacts, select and play music from iTunes®, get turn-by-turn navigation through Siri and Apple® maps, and much more.

The Lexus GX 460 also goes above and beyond with safety features. Technologies that exemplify the brand’s forward thinking are found in the optional Driver Support Package, which includes the Pre-Collision System (PCS), Driver Attention Monitor, Lane Departure Alert (LDA), Dynamic Radar Cruise Control, Outside Rear View Mirror (camera + Blind Spot Monitor indicator) and a Wide-view Front and Side Camera that is designed to enhance visibility in tight settings and around corners. Dynamic Radar Cruise Control uses millimeter-wave radar to measure and help maintain a pre-set following distance from a vehicle traveling ahead.

The Driver Attention Monitor helps to address a growing safety concern, that of driver inattention. The innovative system uses a camera to monitor the orientation of the driver’s face. If it determines that the driver is not facing forward when an obstacle is detected by PCS, a warning chime and a warning display convey alerts. If the driver doesn’t respond as the vehicle closes on the obstacle, the next level of warning is PCS gently applying the brakes. At the same time, the system automatically retracts the front seat belts and prepares the brake system to respond with increased force when you apply the brake pedal.

By monitoring visible lane markings, Lane Departure Alert can detect unintentional lane departure and sound a warning buzzer and display a visual alert. Also part of the Driver Support Package, Intelligent High Beam brings courtesy and safety to the road by automatically switching high beams to low when meeting oncoming vehicles or approaching vehicles from the rear.

When equipped with the available Navigation System, the GX 460 also comes with a one-year complimentary subscription to Lexus Enform Destination Assist, and the subscription-free Lexus Enform App Suite.

These voice-enabled apps let you search the Internet through Destination Search, make restaurant reservations through OpenTable®, order movie tickets via MovieTickets.com, listen to Internet radio (including Pandora®, iHeartRadioTM and Slacker), and search business reviews on Yelp®.

The 2018 GX 460 includes Lexus Enform® Safety Connect featuring Automatic Collision Notification, Stolen Vehicle Location, Emergency Assist Button, Enhanced Roadside Assistance and Lexus Enform Safety Connect and Lexus Enform Destination Assist (includes a complimentary one-year subscription). Lexus drivers can also opt in for Lexus Enform Service Connect with a complimentary one-year subscription included. This service allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com for others.

Information includes maintenance alerts, warning light notifications and a vehicle health report that includes email and push notifications for diagnostic information, required maintenance reminders, current vehicle alerts, service campaigns, and more. Available Lexus Enform Remote (one-year subscription included) allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices. Key features include remote door lock/unlock, remote stop/start for the engine and climate control, vehicle finder, guest driver monitor and more.

For more information visit their Instagram

To see the make and model of this vehicle click HERE