Rolls-Royce’s unprecedented success comes as, in January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand.
The past decade, in particular, has seen Rolls‑Royce consciously refine and rejuvenate its brand and product portfolio to reflect its clients’ changing requirements, tastes, and demographics while retaining its innate exclusivity and rarity. As both a true luxury house and an innovative, engineering-led company, Rolls‑Royce represents, as it always has, the very highest levels of craftsmanship, technology, luxury and creativity.
Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
A story of continuous progress and evolution, told through 20 individual models
Each created and handmade at the Home of Rolls-Royce since 2003
Includes EX experimental cars, which revived a naming convention last seen in the 1950s
Describes an arc of technical innovation and responses to changing client requirements
Leads to the new all-electric era ushered in by the Rolls-Royce Spectre
1. Phantom, 2003 The original ‘Goodwood Phantom’ was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance, and the signature ‘Magic Carpet Ride’, it set a new standard for every model that has followed.
2. 100EX, 2004 Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.
3. Phantom Extended, 2005 Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the ‘standard’ Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.
4. 101EX, 2006 Like 100EX, this experimental prototype was built on a shortened version of Phantom’s aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.
5. Phantom Drophead Coupé, 2007 One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.
6. Phantom Coupé, 2008 With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.
7. 200EX, 2009 Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.
8. Ghost, 2010 Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.
9. 102EX, 2011 Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce’s exploration into suitable technology to power future generations of its motor cars.
10. Ghost Extended, 2011 Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focused driving characteristics.
11. Wraith, 2013 The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque’s co-founder, The Hon Charles Stewart Rolls.
12. Dawn, 2016 The definitive super-luxury four-seater convertible, Dawn, was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed ‘the Silent Ballet’ the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.
13. Black Badge Wraith and Black Badge Ghost, 2016 The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation.The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.
14. 103EX, 2016 Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce’s future direction, both in terms of electric power and effortless, highly personalised travel.
15. ‘Sweptail’, 2017 Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.
16 Phantom 8, 2017 No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.
17. Cullinan, 2018 Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities, and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.
18. Black Badge Cullinan, 2019 Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.
19. New Ghost, 2020 When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.
20. Boat Tail, 2021 The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d’art, this entirely handcrafted motor car demonstrated the marque’s commitment to coachbuilding as a central part of its future direction and strategy.
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. 2,500 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.
At the BMW Welt in Munich, Germany, we had an opportunity to witness the much-anticipated BMW 3.0 CSL (Coupe Sport Lightweight), which honors the 50th Anniversary of BMW M and its storied racing passion. Fifty of these prestigious and mostly hand-built machines will be produced by a special team of 30 associates at BMW M GmbH in Munich.
The original 3.0 CSL (E9) aka “The Batmobile” was engineered in 1972 and competed in 1973 where it won the Nürburgring 6 Hours driven by Amon and Stuck. A 2015 3.0 CSL concept, on display at the BMW Museum, also served as an inspiration for the newly introduced 50th Anniversary 3.0 CSL by BMW M.
The current RWD BMW 3.0 CSL features unique carbon fiber bodywork, a 560-horsepower 3.0-liter straight 6-cylinder M TwinPower Turbo gas engine, a 6-speed manual transmission, 20” and 21” lightweight rims, and mechanically adjustable full carbon bucket seats. Pricing is set at around 750,000 Euros, but unfortunately, the vehicle will not make it to the US. Are you ready for an exclusive high-performance experience?
‘Cullinan – Inspired by Fashion’ reflects the latest couture trends and showcases infinite Bespoke possibilities
Comprises two prêt-à-porter collections: bold Re-Belle, inspired by colour block, and Fu‑Shion, bringing function and fashion together
Starlight Tailgate – all-new Bespoke feature extending the magical celestial ambience beyond the interior of the motor car
Matching Luggage Collection designed to complement each of the interior themes
The House of Rolls-Royce reveals ‘Cullinan – Inspired by Fashion,’ comprised of two prêt-à-porter collections– the bold Re‑Belle and striking Fu-Shion. These exquisite ‘objects of desire’ by the Rolls-Royce Bespoke Collective take inspiration from vibrant hues and textures seen in the world of high fashion, reflecting the eclectic tastes and lifestyle of the luxury clientele.
As works of art in their own right, ‘Cullinan – Inspired by Fashion’ will be unveiled to luxury connoisseurs and patrons of the brand at Art Basel in Miami this evening.
‘Cullinan – Inspired by Fashion’ brings out the multifarious character of the luxury SUV and its Black Badge alter ego. We drew inspiration from the world of or patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design,” says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions, and are bold in their expression of individuality. Reflective of their tastes, our ‘Cullinan – Inspired by Fashion’ models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”
‘Cullinan – Inspired by Fashion’ Re-Belle is the ultimate statement piece, reflecting contemporary colour blocking trends with its vivid hues and playful combination of textures. A splash of colour in the interior with Peony Pinkor Lime Green accents provides an irresistible contrast to the Arctic White or Cashmere Grey leather trim.
The fascia is finished with extraordinarily detailed handwoven stainless-steel fabric, evocative of metallic apparel seen on this year’s catwalks. Delicate thread with a diameter as fine as 0.45 mm creates an intricate texture, which catches the light beautifully as the vehicle is in motion. Re-Belle collection is offered in Lime Green, Gunmetal, Wildberry, or Arctic White exterior colors, available depending on the selected interior.
Unleashing the daring Black Badge personality, ‘Cullinan – Inspired by Fashion’ Fu-Shion reinterprets high fashion with a utilitarian edge. Reminiscent of the Spring/Summer 2023 prêt‑à-porter collections, embellished with functional elements evocative of street wear, Fu‑Shion showcases Cullinan’s personality – the pinnacle of luxury, effortless everywhere.
or Fu-Shion, designers created two interior styles: an eye-catching combination of Military Green, Navy Blue, and Mandarin or a blend of Arctic White and Cashmere Grey leather with Forge Yellow accents. Depending on the interior palette, ‘Cullinan – Inspired by Fashion’ Fu-Shion can be commissioned in one of four exterior colors: Military Green, Burnout grey, Forge Yellow or Tempest Grey.
For ‘Cullinan – Inspired by Fashion’, designers created the all-new Starlight Tailgate – a stunning feature which extends the magical, celestial ambience of the Starlight Headliner beyond the interior.
This Bespoke feature takes more than 22 hours to manufacture and includes 192 softly illuminated stars incorporated into the perforated leather.
The Starlight Tailgate is complemented by the Viewing Suite, creating a perfect setting to enjoy the enchanting beauty of a starry night, anywhere and everywhere.
A further innovation is to be found on the lower part of the fascia, which introduces a coloured Piano veneer for the first time: Cashmere Grey for Re‑Belle and Navy Blue for Fu-Shion. This glossy finish acts as a unifying element, bringing yet more depth to the interior.
For travel in ultimate style, ‘Cullinan – Inspired by Fashion’ is available with matching luggage sets designed to complement each of the four interior themes. The collection is comprised of the following: 24-hour Weekender, 48-hour Weekender, Holdall, Tote Bag, and Organizer Pouch, offered individually or as a five-piece set.
During a tour of Music City, 360 MAGAZINE had an exclusive meeting with the only Toyota sedan to offer the HYBRID MAX System – the all-new Crown AKA new age Kanmuri. As well as maneuvering different terrains in Tennessee, this distinctive crossover caught the attention of spectators.
Over the past seventy years, the Toyota Crown has been recognized in Japan as one of the prestigious vehicles in its class. Now, it is being reintroduced to the US market after a 50-year hiatus, becoming the new flagship of the invincible mid-tier automotive brand. Equipped with standard AWD in tandem with intuitive technology like a Drive Connect, which can be established by a simple voice command, “Hey Toyota,” making searches for points of interest effortless.
Its bi-tonal exterior easily dresses up any Met Gala rug. And, with 21-inch wheels, the steep position offers an additional height of 4 inches above its predecessors, the Camry and Avalon. Thus, increasing the driver’s visual range as well as their overall driving control. The performance hybrid version pushes approximately 340 horsepower, with 400 lb-ft of torque, enough strength that no driver or passenger can ignore. Available in three categories: XLE (starting at $41,045), Limited (starting at $46,595) and Platinum (starting at $53,445) with dual hybrid powertrains – Toyota Hybrid System (THS) and Hybrid Max that is exclusive to Platinum models.
‘Again, Toyota has set the record straight. With thick thighs and an arched back, it’s recalls the X6, dubbing this vehicle in an urban territory as the Bargain Beamer.’ – Vaughn Lowery
Toyota Crown Returns to the US with Bold Style and New Hybrid Max Powertrain
Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height
Three Grades, XLE, Limited and Platinum, All with Standard Electronic On-Demand AWD
Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX or Toyota Hybrid System
HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP
Spacious Interior and Quiet Ride, with Standard Adaptive Variable Suspension on Platinum
Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels
Toyota’s All-New Audio Multimedia System with 12.3-inch Touchscreen Standard
With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel. Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS).
The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower. Paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated 38 MPG combined city/highway rating.
Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. Altogether, the Crown package is a combination of innovative style, performance and function.
The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19- inch alloy wheels, heated and powered Softex and fabric front seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red, with a black interior.
The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers and intelligent clearance sonar along with rear cross-traffic braking. There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera and digital key (with Remote Connect subscription). Interior colors include black, black and chestnut and macadamia.
The Platinum grade includes everything on XLE and Limited and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park and unique 21-inch machined 10-spoke alloy wheels with black accents. The color palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.
Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard. It is expected to arrive in Toyota dealerships later this year.
The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass produced passenger vehicle. When the first generation was developed, Crown came to symbolize “innovation” and “pushing the limit” within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the US in 1972.
Across the 15 generations of Crown, it has been a vehicle that has led the way with innovative technology — pursuing value through engineering that is one step ahead of its time. For the new Crown, Toyota’s development team once again set innovation and pushing the limit at the core of the new generation’s concept. Toyota team members from product planning, design and engineering worked together to identify a Crown for a new era. The result is a completely new Toyota Crown that throws off the conventional concepts of a sedan and takes it into a new era.
Design choices push the limit, with large-diameter wheels that give the car a powerful style, a raised hip point for ease of ingress and egress, and meticulous attention to detail on the inside for a comfortable home-away-from-home. Innovation is engineered into the new Crown with two different Hybrid powertrains available, HYBRID MAX with responsive acceleration and THS for great fuel economy and standard electronic on demand All Wheel Drive.
Two Hybrid Systems
Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings, with Crown bringing the number of Toyota electrified vehicles to 16. The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the HYBRID MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration, while keeping an eye on efficiency.
HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that’s equipped with a high output water-cooled electric motor is combined with the hybrid engine to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.
The fourth-generation Toyota Hybrid System in the Toyota Crown combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a highly compact system. The gas engine employs Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft. The variable range for the valve timings of both the intake and exhaust are set to maximize both fuel consumption and output.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT driving modes that let the driver tailor the Toyota Crown’s performance personality. SPORT mode improves and sharpens throttle response, making hybrid driving more fun. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.
The HYBRID MAX equipped Platinum grade receives a more comprehensive drive mode selection – which not only includes NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that provides an emphasis on steering response, flat cornering and a sense of stability, COMFORT mode that provides a more supple drive that emphasizes passenger comfort and a CUSTOM mode that enables drivers to adjust system settings individually, creating a safe profile that suites their driving habits.
All-Wheel Drive at its Smartest
The 2023 Toyota Crown comes standard with Toyota’s Electronic On-Demand All-Wheel Drive. The XLE and Limited grades come with E-Four AWD and the Platinum grade comes with E-Four Advanced, two highly efficient systems that take maximum advantage of the hybrid powertrain’s benefits. Instead of using a transfer case and driveshaft to the rear wheels, Electronic On-Demand AWD employs a separate rear-mounted electric motor to power the rear wheels when needed.
E-Four AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions. Toyota Crown uses the latest evolution of this system and strengthens the driving force of the rear motor compared to the conventional E-Four, enhancing stability when cornering. The front and rear wheel driving force distribution is precisely controlled to the front and rear wheels between 100:0 and 20:80, ensuring both enhanced fuel efficiency and comfortable driving performance.
E-Four Advanced AWD, paired with HYBRID MAX on the Platinum grade, delivers power to the front and rear wheels via a front mounted hybrid motor and to rear wheels through a rear- mounted eAxle electric motor. This system helps ensure stable AWD performance and satisfying acceleration thanks to being paired with a direct shift six-speed automatic transmission. On the E-Four Advanced system, the front and rear wheel drive force is precisely controlled between 70:30 and 20:80. The rear motor, which generates power through water cooling, makes it possible to maximize torque to the rear wheels. This new AWD system enhances the drive force of the rear wheels and provides the feel of rear-wheel-drive maneuverability, straight line stability, comfortable turning and responsive acceleration.
Toyota Crown offers either a direct shift six-speed automatic transmission (Platinum grade only) or an electronically controlled Continuously Variable Transmission (eCVT) (XLE and Limited).
The Platinum grade’s direct-shift six speed transmission provides responsive acceleration thanks to Toyota’s new Hydraulic multi plate wet start clutch. A combination of technologies works together to ensure enhanced accelerator operation and vehicle response. The six speed AT also applies the assistance of the motor generator within the HYBRID MAX system, minimizing shift drop across the power band. Drivers can also throw the shifter into fixed gear mode, for paddle shifted fun.
The eCVT on the XLE and Limited Grade uses a shift-by-wire system that shifts gears electronically, providing smart shift operation with a single action. Paired with the THS front and rear hybrid transaxle, Toyota Crown’s powertrain provides low fuel consumption and low noise. Aspects that manage fuel efficiency include an optimized gear ratio and a deceleration mechanism to reduce gear engagement loss.
Smooth Operator, Ready to Ride
Toyota Crown is built around a version of the Toyota New Global Architecture K (TNGA-K) platform that underpins some of the company’s sedans and crossovers. As such, Crown delivers the best of both worlds: sedan driving comfort and crossover-like ride height. Crown’s overall height comes in at 60.6 inches, compared to 56.9 for Camry, its overall length is 194 inches, width is 72.4 inches, and wheelbase 112.2 inches. The TNGA-K platform also allows front strut and rear multi-link suspension tuning that helps foster handling agility while providing a supple, quiet ride.
The Platinum grade comes equipped with a standard Adaptive Variable Suspension. AVS components have been tuned to support the high output of 2.4 L Turbo Hybrid Engine and eAxle. Crown’s AVS uses variable oil pressure shock absorbers. This system automatically controls the friction within the absorber when turning, controlling the damping force, reducing pitch at high drive torque and minimizing the effects of bumpy roads. A linear solenoid type actuator is also equipped on the system to minimize body pitch and roll.
For all grades, Toyota engineers developed a suspension system that provides comfortable maneuverability and a relaxing ride. Front suspension components include a MacPherson- type strut and a new method for fastening the steering gear, enabling rigid, direct handling that also reduces noise and vibration. A newly developed multi-link rear suspension with higher rigidity helps ensure a faster response to drive torque. Rear suspension arm placement was also optimized to suppress changes in the vertical posture, contributing to a flat driving feeling and enhanced texture.
Toyota Crown’s handling is bolstered by an electronically controlled brake system featuring Active Cornering Assist (ACA), which engages the stability control to reduce understeer in certain cornering situations, so the driver feels the enhanced agility, not the system’s operation.
The combination of large-diameter tires and wheels helps give the Toyota Crown its “lift-up” style. The XLE and Limited grades ride on 19-inch multi-spoke two-tone alloy wheels. Limited has available 21-inch 10-spoke dark metallic alloy wheels as part of the Advanced Tech package. The Platinum comes standard with 21-inch machined 10-spoke alloy wheels with black accents.
First Class Cabin
Toyota Crown provides exemplary comfort with standard 8-way power adjustable driver and front passenger seats. Front seat adjustments include slide, recline, tilt, height adjust and lumbar support (driver seat only). Rear seats include ample cushioning and bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can be adjusted to three levels. Limited and Platinum add standard ventilated front seats and heated rear seats to the list of creature comforts. The seats are not only comfortable, but stylish, with black Softex® and fabric seating on the XLE and leather-trimmed seating standard on the Limited and Platinum grade.
Dual zone climate control is also standard for all grades. A thin, attractive illuminated control panel runs along the dashboard, just below the multimedia screen, with frequently used functions placed on the lower row keyboard switches. All Crown grades also receive a 12.3- inch color MID. Drivers can select different displays with the push of a button, including a Hybrid System Indicator showing the driver system output and regeneration status to encourage eco-driving habits. As used on other Toyota hybrid models, the display suggests the optimal acceleration amount for eco driving.
The Crown Platinum and Limited grades include a standard panoramic moonroof. For added function and ambience, in-cabin LED lighting adds a premium feel. Illumination, out of consideration for visibility and operability, includes overhead and front/rear footwell lighting, and cup holders, USB ports and door handles also receive lit accents.
Crown has drivers and passengers plugged-in when it comes to charging devices. On the driver’s side, a vertical-type wireless Qi charging with enhanced space efficiency comes standard. There is also a standard USB-Type A and 12V charging port inside the console. A separate dual USB-Type C terminal is also standard on the passenger side, with the insertion port intentionally pointing to the passenger seat. For rear seat passengers, two USB-Type C ports are standard.
To aid outward visibility, the Platinum grade comes standard with Bird’s Eye View Camera with Perimeter Scan, which provides a panoramic overhead view of the vehicle’s surroundings. Bird’s Eye View is available as part of the Advanced Tech Package on the Limited grade.
The standard backup camera features projected path and dynamic gridlines. For additional convenience, Limited and Platinum come standard with a Smart Key System that works on all four doors.
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping unwanted noise out is paramount. The 2023 Toyota Crown’s cabin brings that priority quietly home. Rather than simply aiming at a “numbers” goal for sound level (decibels), Toyota engineers created a calm atmosphere conducive to enjoying easy conversation or hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against noise intrusion, curbing vibration through the steering, floor and structure. Suspension tuning resists road surface disturbances and tire noise is reduced via strategically placed insulation and thoughtful tire/wheel construction.
That’s just the beginning.
Acoustic glass adds a sound-blocking barrier and absorbing insulation and body sealing material are placed throughout the structure, under the carpeting and above the headliner. The materials and their placement were optimized to minimize noise in the frequencies that typically interfere with conversation.
As one example, a sound absorbing pad is placed between the engine bay and cabin to reduce road and engine noise. Engineers also undertook extensive analysis of noise transmission paths and filled spaces around door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inner rocker and bulkhead are connected with adhesive for maximum noise control.
Next Gen Toyota Audio Multimedia
All Toyota Crown models feature Toyota’s all-new, North American developed Audio Multimedia system. Featuring a 12.3-inch touchscreen, the system offers an improved user experience and a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the new system’s design through touch and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.
The cloud-based native navigation system also offered through Drive Connect allows for real- time Over-the-Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides clean, powerful sound for all types of music. On Limited and Platinum, standard is an audiophile-worthy JBL Premium Audio System with 11 speakers, including a rear subwoofer, powered by an 8-channel amplifier. It was acoustically tuned for Toyota Crown to match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity with support for wireless Apple CarPlay® and Android AutoTM capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® Platinum Plan 3- month trial subscription, Wi-Fi Connect also enables the Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.
The Toyota Crown also offers a host of additional Connected Services. A Safety Connect 1- year trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance. A Service Connect 3 -year trial provides drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.
A Digital Key is offered on the Platinum and as part of the Advanced Technology package on the Limited grade. With an active Remote Connect subscription, drivers can use the Digital Key via the Toyota app and allow passive entry unlock on front doors and trunk or push start using smartphone as key. The Digital Key also provides the ability to share keys with friends and family.
Advanced Park, Safety & Other Technology
Standard on the Platinum grade is Toyota’s Advanced Park System. Sensors identify an open parking space, then control steering, shifting, acceleration and braking for hands-free parallel or reverse/forward perpendicular parking.
All Toyota Crown grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), which includes enhancements made possible by system sensors with improved detection capability. The Pre-Collision System with Pedestrian Detection is capable of detecting motorcyclists and guardrails in certain conditions. When making a turn or approaching an intersection, the system is designed to detect certain forward or laterally approaching vehicles and provides audio/visual alerts and automatic braking in certain conditions.
Toyota Crown will be equipped with Dynamic Radar Cruise Control (DRCC). Improved lane recognition delivers refined performance of Lane Departure Alert with Steering Assist and Lane Tracing Assist. Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.
Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display it on the multi-information display (MID).
Toyota’s Rear Seat Reminder comes standard on all Toyota Crown grades. The feature can note whether a rear door was opened after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.
In addition to the TSS 3.0 system, other standard safety features on the Crown include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.
Toyota Crown comes with a one-year trial subscription of Toyota Safety Connect® at no additional cost — which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.
Toyota Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.
The 2023 Toyota Crown also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.
To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners and virtual field trips.
Phantom Rendezvous, the Global Press Drive for the new Phantom, takes place at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco. Invited guests from around the world will have the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May.
Visitants will also be able to view two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera Hotel. Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric. The Great British Phantom, a playful nod to the marque’s more patriotic clients, is finished in striking Magma Red and features a Bespoke artwork in the Gallery, inspired by the Union Flag.
Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the RR Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.
The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company. In 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.
Rolls-Royce Motor Cars celebrates the 118th anniversary of the historic first meeting between Henry Royce and The Hon. Charles Stewart Rolls – which took place on 4 May 1904
The company they founded together created ‘the best car in the world’, a position still occupied today by the marque’s products
Phantom, Rolls-Royce’s pinnacle product, has continued to evolve technically, aesthetically and dynamically to maintain its pre-eminence in the Rolls-Royce offering, and in the world of luxury
The eighth generation of Phantom reflects Royce’s held conviction that “small things make perfection, but perfection is no small thing”.
“As we reflect on Phantom’s remarkable heritage, I am struck by the unique place it occupies in the hearts and minds of our most demanding Rolls-Royce clients. Phantom is the beneficiary of the most ambitious forms of Rolls-Royce Bespoke, transforming into whatever our clients want it to be. Indeed, Phantom is not only the ‘best car in the world’, but the best car for them in their world.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars marks the 118th anniversary of the first meeting between its founders, Henry Royce and The Hon. Charles Stewart Rolls at the Midland Hotel, Manchester, England in 1904.
Through the combination of Royce’s engineering genius and Rolls’ talent for promotion, their company soon became recognised as the maker of ‘the best car in the world’ – a title that Rolls-Royce Motor Cars proudly retains more than a century later.
Today, the marque’s pinnacle product – Phantom – is the ultimate expression of Bespoke luxury designed and handmade at the Home of Rolls-Royce, Goodwood. As part of its annual reflections on its origins and unique heritage, Rolls-Royce looks back through Phantom’s lineage, exploring how its namesakes evolved over the years to remain consistently at the apex of the Rolls-Royce offering.
THE ORIGINS OF EXCELLENCE
In the automotive industry’s earliest days, luxury car makers produced only the mechanical components (engine, transmission, chassis and so on) known as a rolling chassis, which underpinned the car. The bodies were designed and constructed by independent coachbuilders to the customer’s specification.
For manufacturers, including Rolls-Royce, improvements in design and engineering were directed almost entirely towards technical aspects of the car’s performance. These included reliability, hill-climbing capability, ease of control and a set of ride quality attributes still known collectively as noise, vibration and harshness (NVH).
From the outset, Phantom earned the title ‘the best car in the world’ through the superior quality and designs of the rolling chassis – the finest platform on which coachbuilders could reach the very apex of their craft.
REDRAWING TECHNICAL BOUNDARIES
The Phantom family was born in 1925 when Rolls-Royce launched Phantom I. With its massive low-range torque, cutting-edge technology and ‘Magic Carpet Ride’, the new model immediately established the fundamental traits that would define the family for the next 100 years. Then, as now, Rolls-Royce declined to rest on its laurels, and by 1929, its successor was ready for the market.
Phantom II represented another step-change in engineering and technology. In 1930, the company unveiled the Phantom II Continental, which gave customers a choice of a more performance-orientated model for those who preferred to drive themselves. The ‘standard’ longer-wheelbase car was retained for chauffeur-driven use. This practice set the precedent for today’s Phantom and Phantom Extended.
THE NEED FOR SPEED
While the new Continental could attain speeds up to 95mph, it was still not as fast as some of its rivals. The company decided to resolve the matter once and for all. In 1934, applying its proven experience with aero engines, it developed a new 7.3-litre V12 engine, mounted on a new chassis. The resulting Phantom III, when fitted with lightweight coachwork, was capable of exceeding 100mph.
In 1939, Rolls-Royce produced an experimental car, nicknamed ‘The Scalded Cat’. In later years, this car was often loaned to influential individuals, including HRH Prince Philip, Duke of Edinburgh. The Duke was so impressed that he persuaded Rolls-Royce to build him a more formal version; the marque obliged with the first Phantom IV, delivered in July 1950. The car remains on front-line (albeit reduced) duty at The Royal Mews, under its pre-delivery codename, Maharajah. Though originally intended as a one-off, 18 Phantom IV cars were completed: 17 were sumptuously appointed commissions for other royalty and heads of state; the other, somewhat bizarrely, was built as a pick-up truck for use by Rolls-Royce as transport and on-the-road component testing.
A FINAL FLOURISH
In 1959, the marque launched Phantom V, equipped with its most up-to-date V8 engine. In 1967, the car underwent subtle technical changes that were deemed, at the very last minute, sufficient to justify its redesignation as Phantom VI.
By 1968 the only true coachbuilder left in Britain was Rolls-Royce’s own in-house company, Mulliner Park Ward. These magnificent cars soldiered on through the mid-1980s, until production dwindled to a mere two or three cars a year, and finally ceased altogether in 1992.
BRINGING VISIONS TO LIFE
Every generation up to Phantom VI was essentially a rolling chassis. The bodies were built to the owner’s individual requirements by some of the most famous and prestigious names in British and European coachbuilding.
While this was normal practice in the luxury automotive world, Phantom stood apart through its ability – thanks to Royce’s engineering genius and the excellence of the chassis’ components and construction – to carry coachwork of the very finest quality, weight and complexity.
At every stage in Phantom’s development, owners exploited its potential to the full, creating some of the most magnificent, eye-catching and radical motor cars ever to grace the road. And since the chassis and body were separate, it was possible for a subsequent owner to change the car’s appearance to suit their own taste and requirements.
Many Phantoms took on more than one guise over their long, often globe-trotting lives: in some cases, they were merely repainted; in others, the whole car was rebuilt from the chassis upwards, taking on an entirely new form and character. And for all their extraordinary diversity, every one of the examples shown below is a true Rolls-Royce in terms of its underlying engineering, materials and construction, performance, ride quality and comfort – and, above all, in being exactly as the owner wanted it.
1930 Phantom II (62GY)
This handsome Phantom II was coachbuilt by Hooper of London with a Dual Cowl Tourer body. At the request of the owner, a wealthy timber merchant from Texas, 50 additions were specified with touring intentions. These include a larger fuel tank, louvered bonnet and radiator two inches taller than standard. The car was originally purchased for the owner’s honeymoon and went on to tour the Continent extensively until 1939. The present custodian acquired the car in 1998 and has since won prestigious awards including the Louis Vuitton Classic Parfums Givenchy Trophy pre-war tourers and Most Sporting Tourer in the Biarritz Concours.
1933 Phantom II Continental (55MW)
This ‘concealed-head boat body’ was a speciality of coachbuilder Park Ward. Its main feature was the compact folding hood that, when fully retracted, was entirely concealed under the rear deck, giving the coachwork its distinctive uninterrupted line. The original upholstery was textured pigskin.
Source: ‘Park Ward The Innovative Coachbuilder’ by Malcolm Tucker.
1933 Phantom Ill (3BT103)
This rare two-door sedanca coupé was coachbuilt by HJ Mulliner for Apsley Cherry-Garrard, one of the surviving members of Captain Scott’s last, fateful expedition to the South Pole in 1912. The car was originally finished in Primrose Yellow with a dyed Vaulmol leather interior; in the late 1940s it was repainted in black. The car was briefly owned by the legendary actor Sir Ralph Richardson; it then spent time in Wales and the USA before returning to the UK in the late 70s / early 80s. It sat neglected in a barn until 2018 when it was bought by its present owner, and has now been painstakingly restored using many authentic components, including original numbered engine parts.
Source: Alpine Eagle Ltd.
1937 Phantom III (3BT85)
London coachbuilder Hooper & Co built several bodies in this striking saloon-with-division style, which looks fast even when standing still thanks to its semi-razor edge styling and swooping curves. The art-deco chrome-plated flashes to the body and wings simply enhance the sense of kinetic energy.
Source: ‘The Spectre Arises’ by Steve Stuckey.
1965 Phantom V (5VD63)
This Phantom was originally owned by Wing Commander Patrick Barthropp. In 1968, John Lennon purchased the car from Barthropp coinciding with the launch of The Beatles’ White Album. In September 1969 he sold the car to Allen Klein, an American businessman.
The car appeared in the Oscar-winning film Georgy Girl (1966), the classic Let It Be (1970), starring The Beatles, Performance (1970), featuring Mick Jagger, and then prominently featured in The Greek Tycoon (1978) starring Anthony Quinn.
In 2016 after extensive restoration, Jody Klein, a longtime Rolls-Royce Enthusiasts’ Club member brought the car to the Concurs d’Elegance, Lincolnshire, where it was awarded first place for Best In Class.
James Young, established in 1863, is renowned for creating some of the most elegant coachwork to ever grace a motor car chassis. Perhaps the pinnacle of their achievements was realised in their PV23 design, developed especially for the Rolls-Royce Phantom V chassis, with 22 such bodies being built.
This model was usually finished in black, but for 5LVF65 the lighter shade of Ivory further enhances the classic elegance of every curve and line from the pen of its acclaimed designer, A. F. McNeil.
The interior contains a remarkably spacious rear compartment, with the finest cabinetry work below the division glass. Champagne cloth to the rear compartment is chosen for greater comfort than the similarly coloured and more resilient leather that the chauffeur would enjoy.
Source: P&A Wood.
2015 Phantom VII (Serenity Phantom)
Rolls-Royce created this magnificent Bespoke Phantom VII Extended for its display at the 2015 Geneva Motor Show. Inspired by opulent motor cars made for international royalty in the early 1900s, the rear passenger cabin is finished in a unique Smoke Green raw silk, specially handwoven and decorated with hand-embroidered and hand-painted Chinoiserie blossom motifs that took up to 600 hours to complete. The design also appears in the fascia and marquetry inlays in the rear doors; smoked cherrywood and bamboo elements, and details echoing the raked gravel in Japanese gardens complete the interior’s calm, natural ambiance. At the time, the Mother of Pearl exterior paint finish was the most complex – and expensive – the marque had ever produced.
2021 Phantom VIII (Phantom Oribe)
A unique collaboration saw the House of Rolls-Royce and the House of Hermès co-create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Named Phantom Oribe, the motor car features a Bespoke two-tone exterior finish, inspired by the client’s world-class collection of ancient Japanese ceramics, Oribe ware. In an unusual move, the Rolls-Royce paint was made available for use on the client’s private jet that the Phantom is paired with.
The interior is finished predominantly in Hermès Enea Green leather. The Gallery features an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988), who created many of Hermès’ iconic scarves.
AN ICON REBORN
At one minute past midnight, on 1 January 2003, the first Phantom VII was handed over to its new owner – the first motor car to be produced at the brand-new Home of Rolls-Royce at Goodwood, West Sussex, England. A thoroughly modern interpretation of the marque’s signature lines and proportions, as first set down by Sir Henry Royce himself, it was built entirely in-house by Rolls-Royce, with monocoque bodywork to a standard design rather than coachbuilt. In one important sense, however, it retained a link with its heritage, in that every car was hand-built by a team of skilled craftspeople. Furthermore, the marque’s Bespoke programme meant Phantom was effectively a canvas upon which patrons could realise their own visions and desires.
Over its 13-year lifespan, Phantom VII cemented Rolls-Royce as the world’s pre-eminent superluxury motor manufacturer, and its own place as the marque’s pinnacle product. But just like their predecessors, Rolls-Royce’s designers and engineers understood that perfection is a moving target: that Phantom was never ‘done.’
In 2016, Rolls-Royce presented Phantom VIII. This was the first Rolls-Royce to be built on the marque’s proprietary Architecture of Luxury, an all-aluminium spaceframe designed to underpin every future motor car produced at Goodwood.
Phantom VIII was specifically designed to be the ultimate platform for Bespoke commissions. This has resulted in some of the most technically ambitious and challenging projects ever undertaken by the marque’s designers, engineers and specialist craftspeople. It is also the only Rolls-Royce model to feature the Gallery – an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design.
Leading global talent, entertainment and sports company UTA has signed next-gen media company RapTV. UTA will work on expanding RapTV’s footprint through forming strategic partnerships, booking talent collaborations and tapping into new mediums in the ever-changing media landscape.
With a combined 36 million followers across social platforms including @Rap, @bars and @steez, RapTV has become one of the world’s largest digital communities. The company is focused on tapping into the zeitgeist through compelling news coverage, original content, and cultural relevancy. Founded by 28 year-old Daniel Snow, the digital empire boasts nearly 1.8 billion monthly impressions.
With his finger firmly on the pulse of today’s latest music news and growing popularity from rap fans across the globe, Snow has established the company as a primary outlet for record labels to share artist news and releases. RapTV has already partnered with every major record label including Columbia, Interscope, and Atlantic. The outlet also covers topics outside of hip-hop and has collaborated with top brands such as BMW, McDonald’s, and Chipotle. Most recently, the RapTV team launched content partnerships with TikTok and Facebook to showcase upcoming talent in the hip-hop industry.
“RapTV is one of the most forward-thinking media companies in the business and we are excited to partner with them to amplify their vision,” said UTA’s Akhil Hegde. “We are looking forward to bringing in new opportunities that continue the expansion of the RapTV brand while simultaneously elevating our hip-hop clients in the news.”
“We are thrilled to work with UTA, an industry leader in talent management,” said Snow. “Our focus at RapTV this year and beyond is centered around original content programming and we are confident that UTA will be a huge part of our success with this initiative. We are lucky to call them our partners as RapTV looks to become the number one hip-hop music and culture outlet on the internet.”
RapTV is a next-gen media company that has built one of the world’s largest digital communities. RapTV is focused on continuing to push the culture forward through relevant news coverage, original content, and being at the heart of what’s relevant. With a rapidly growing following, RapTV is poised to continue taking over the industry. Along with growing popularity from rap fans across the globe, RapTV has become one of the primary outlets for record labels to distribute information pertaining to their artists. RapTV has also begun covering relevant topics outside of hip-hop and has had success collaborating with brands such as BMW and Chipotle. In this sense, RapTV is on its way to becoming much more than a digital community, but a global driver of culture.
Nashville-based alt-rock band Moon Taxi has released an acoustic version for their song “Live For It”—the original version of the song can be found on their Silver Dream album released in 2021 via BMG. Listen HERE.
“‘Live For It’ is a love song that takes place in New York, written on a windy hilltop outside Malibu. This song is about seizing a moment you share with someone you love, a singular experience you want to replay in your head over and over. We hope this reimagined version captures that exhilarating feeling in a new way,” said Moon Taxi.
Moon Taxi will also be touring from February 25th to June 5th, starting in Vail, Colorado, and ending at the Riverbend Festival in Chattanooga, Tennessee. The band will cover various states in the South and Midwestern United States. For more tour info, click HERE.
About Moon Taxi
Moon Taxi has thrived on the touring circuit for years, bringing their electric performances to Coachella, Austin City Limits, Bonnaroo, and beyond. The band also celebrated a career-defining moment as “Nashville’s own” on October 17 when they performed at a two-night, sold-out run at the famed Ryman Auditorium earning praise from the Tennessean, who stated, “Moon Taxi evolves from ‘college project’ to rock stars.” Their music has been embraced as well by brands using their songs for many commercial and TV placement—from JEEP and Microsoft Surface Pro to McDonald’s and BMW, along with landmark sporting events including the Olympics, MLB, NFL, NHL, and HBO Sports. Their songs are motivational and energizing, and they have become a “go-to” band for songs that inspire forging ahead.
Motorcycle drivers are more at risk of experiencing collisions than regular road vehicles. Due to the sheer small size of motorcycles, they are less visible to motorists and pedestrians, especially in bad weather conditions, such as rainy or foggy weather.
The high likelihood of collision or accidents when owning a motorcycle has led to more motorcycle drivers and owners relying on motorcycle accident lawyers to assist with insurance claims and court dates. Topresearched.com compiles a stringent list of top motorcycle lawyers.
Due to the high possibility of accidents and grievous bodily harm when riding a motorcycle, protective gear is essential.
Here are five top recent innovations in motorcycle safety and protection.
Manufacturers have consistently improved in strengthening the quality and durability of motorcycle helmets. Now they incorporate mandatory artificial intelligence (AI), features that assist a driver in avoiding a collision or recording the scene in the case of a crash.
Smart motorcycle helmets now have built-in GPS systems and built-in rear-end cameras. The built-in cameras also assist motorcyclists in their insurance claims, proving that the driver is not responsible for the collision.
Vests And Jackets With Airbags
Motorcycle clothing has evolved from leather jackets, ripped jeans, and bandanas. Protective apparel nowadays incorporates airbag technology in motorcyclists’ vests and jackets. The airbags have built-in sensors programmed to deploy to protect the chest and other vital organs immediately once they detect an impact.
In addition to clothing, the motorcycle industry has also introduced flexible impact technology in riding boots. These new boots absorb impact shock while adding extra layers of protection in case of an accident or a minor fall.
Anti-Lock Braking System (ABS)
The anti-lock braking system, or ABS, is borrowed from the motor vehicle industry. The system allows the motorcycle’s brakes to pump during a sudden stop or halt from high speed and hence eliminates the locking of the wheels. The ABS gives the driver substantially more control over the steering and navigation of the vehicle.
Aside from adding decorative features to the motorcycle, LED lighting assists motorcyclists in being more visible while on the road. The lights are most beneficial when used in dark or unclear conditions and during bad weather, potentially obscuring the motorists’ views. Recently designed helmets often come equipped with LED lights that help improve the driver’s view of the road and terrain.
Automated Clutches And Stability Control
As with operating a motor vehicle, changing gears, accelerating, or braking at high speeds or during high traffic can cause motorists to be distracted and lose focus on the road.
In response to the need for stability control, motorcycle manufacturers now incorporate stability controls to monitor the traction control and lean angle data. The data will determine the right amount of power or braking needed for the motorcycle to retain stability.
These five innovative ideas in the motorcycle industry have contributed significantly to the noticeable decrease in accidents involving motorcycles on and off the road.
The RadRunner 1 is a unique bike that runs for $1,299 on Rad Power Bike’s website. This model is the very first e-bike to offers adjustable driver seats. What makes the RadRunner 1 stand out is its puncture-resistant tires. These tires are made from a layer of aramid and ceramic particles inside of the tire, under the tread. There is also a LED control panel, which makes it super easy to turn the vehicle on and off. This bike is unique and up to date.
A low step, fat tire electric bike that fits everyone. The bike has an integrated brake light, which lights up whenever the breaks are being used–making the RadRover Step-Thru 1 safe for nighttime biking. This e-bike includes front and rear fenders that help protect from the elements.
The perfect bike when loading up and needed to go somewhere. The RadWagon 4’s tires are smaller and wider, which create a smoother drive than other e-bikes. The rear rack holds up to 120 pounds, allowing for heavy-duty supplies transport or for kids to ride on the back.
Aventon stated that this e-bike is the “most powerful and versatile e-bike we’ve ever designed.” With the front suspension fork, fat tires, and great handling, Aventon promises a fun and comfortable ride.
A high-performance electric bike. Juiced Bikes offer various models that range from 55+ miles to 80+ miles. The CrossCurrent S2 and Crosscurrent X are fast and beautiful bikes that compare with each other in speed and distance.
Himiway bikes are fast, safe, and exciting. Focusing on the Moped-Style Electric Bike, this bike runs for $1,699 with 45+ miles per charge. Reviews state that it is “easy to assemble” “[Himiway offers] great customer service” and [it] “changes my lifestyle.”
A luxury, handmade bike. This bike ranges in price, costing up to $4,149. Each bike is handmade in one of their two facilities in California. When placing an order, it can take up to two months to receive it. This is a high-quality bike that offers a wonderful riding experience.
The KBO Breeze is the perfect e-bike for comfortable city cruising and commuting. If you’re looking for more adventure, the KBO Breeze can handle rough terrain as well, thanks to its front suspension and mechanical disc brake system. For young people and professionals on the go–whether you’re going into the office, picking up groceries, or just getting some exercise–the KBO Breeze is the perfect electric bike option.
GoTrax recently released their 2021 electric bike series, which includes the Emerge Electric Bike. Environmentally friendly and efficient, this bike is essential for active, ecologically conscious cyclists. This e-bike is especially designed with shorter, smaller riders in mind. GoTrax’s products are certified to UL safety standards.
The first ever foldable e-bike, Ducati’s MG-20 packs in portable convenience where ever you go. This versatility makes the MG-20 the ideal urban mobility e-bike. For commuters on the go, this e-bike– which travels up to 25mph– is ideal. A waterproof, 20 inch LCD display and included controller allows for cyclists to have total control. This luxurious e-bike will be on sale in July 2021 for $1902.
American motorcycle manufacturer, Harley Davidson, is now stepping into the world of electric bikes. The company’s new Serial 1 eBicycles series consists of four models: MOSH/CTY (“the ultimate urban play-bike”, designed for trend-setting adults in urban environments, includes pedal assist, $3,799), RUSH/CTY STEP-THRU (loaded with features and includes a step-thru frame, “an essential urban-commute feature for some riders”, $4,999), RUSH/CTY STEP-OVER (a premium vehicle for cosmopolitan e-bikers, “the sophisticated commuter”, $4,999), and the upcoming RUSH/CTY SPEED (provides electric assistance to allow speeds of up to 28mph, “the quickest way to navigate any city”, $5,599.)
Automaker BMW has recently forayed into the world of e-bikes with their Urban Hybrid E-Bike. This e-bike keeps with BMW’s typical 4 spoke pattern. The matte black bike model comes in three sixes, small, medium, and large. Equipped with Shimano 180 mm hydraulic disc brakes, the e-bike is able to handle rugged terrain with durability and stiffness. Technical features, such as the HMI display with integrated remote, allow for riders to stay up to date while on the go. The Urban Hybrid E-Bike retails for $2,330 on BMW’s website.
Sporty and sophisticated, Porsche’s e-bike promises to be the most stylish, luxurious ride around town. Unconventionally, the bike is designed with an upside-down suspension fork from MAGURA and FOX to provide the most balanced and smooth journey possible. This high-end e-bike is installed with Shimano’s color LED display, allowing cyclists to easily access information while riding. Reminiscent of driving in a Porsche car, the e-bike’s Continental Speed King tires make for a comfortable adventure, where ever the road takes you. The Porsche eBike sport retails for $10,700 HERE.
Ford’s new eBike carries on Henry Ford’s original vision while introducing new electric bike technology to the automaker’s arsenal. Designed for Pedego by world-renowned bicycle architect Tony Ellsworth, this ebike can reach speeds of up to 20mph with its 7-speed geared twist shifter and Schwalbe Big Ben tires. Interestingly, the bike’s adjustable handlebars can move up and down or in and out. The Pedego Ford Super Cruiser eBike is priced at $3,959 and can be purchased HERE.
SONDORS’ Metacycle is the newest, shiniest toy on the electric motorcycle market, and could be the first largely affordable high-way capable model in the US. Wrapped in bespoke designed aluminum casing, this e-bike’s cast “exo-frame” looks both powerful and sleek. With an installed rear hub motor, this urban electric motorcycle is able to travel up to a fast and furious 80 mph for 80 miles. Other features of the revolutionary vehicle include hydraulic brake locks, adjustable suspensions, a reverse gear, wireless charging, LED lighting and a full color digital display. The Metacycle will be available in Q3, and retail for $5,000. While this electric motorcycle is pricier than other models, riders will know that every penny was well spent after their first exhilarating joy ride. For more information and to reserve your Metacycle, please visit SONDOR’s website.
Super73 provides unarguable e-bike excellence with their R-series, S-series, and Z-series models. The six available e-bikes– the Super73 ZI, the Super 73 ZX, and The Super 73 SI, the Super 72 S2, the Super 73 R, and the Super 73 RX–are all brawny, ferocious, and capable vehicles. All of these bikes have a throttle, powerful engine, and stylish design. Super73’s vehicles are all made from aluminum alloy or steel, so riders can rest assured that their e-bike is made to last. The bikes with the most longevity in the collection are the Super73 S2, R, and RX models– all of which have 960 watt-hour batteries. These three bikes are also installed with an aggressive 1200 watt nominal/ 2000 watt peak motor. Many Super73’s e-bikes equipped with Shimano speed shifters, hydraulic rotors, multiple pedal assist options, and Bluetooth connectivity smart displays. For more information regarding each individual e-bike model, visit Super73’s website.
Ridel’s best-selling, double-seat Snugger eBike packs in twice the fun and adventure of an ordinary eBike. Take friends, loved ones, and fellow adventurers along for the ride in this capable vehicle. The Snugger is equipped with a 750W 48V rear hub motor, so you can unleash your inner rebel on your joyride. Able to travel up to 28mph for up to 38 mi, your next expedition awaits. Travel further than ever before, with the vehicle’s 48V 15.6Ah removable battery. which charges in just 3-4 hours. This matte black bike has major curb appeal and is sure to be the start of the streets! Ridel’s Snugger is currently on sale for $1,999.00 and can be purchased on the company’s website.
Luxury car manufacturer Mercedes-Benz develops n+ bikes in Brackley, England. These e-bikes take inspiration from the premiere Mercedes-AMG Formula One car. The V-12 chassis contains an ultramodern aerodynamic design and won’t be found anywhere else. The Gates Carbon Belt drive allows for an oil-free chain and the hydraulic breaks provide quick suspension. A centrally located battery mount provides 50/50 weight distribution. Charge time is 3.5 hours with a 60-100 km range. The weight is only 37 pounds and is able to reach 20 mph. Prices vary from $1,990-$4,500 and can be broken up into monthly purchases using Splitit HERE.
*Fat tire bikes are the best type of e-bikes for off-roading. Their over-sized tires usually measure around 3.8 inches tall, or larger. Their height allows for fat tire bikes to travel in dunes, snow, sand and mud. These type of bikes are designed for low ground pressure to create the best riding experience in extreme climates.
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