Posts tagged with "car"

Bugatti Electric Scooter via Extension PR for use by 360 Magazine

Bugatti × Bytech

Bugatti has partnered with industry-leading Bytech International to create a new scooter that was revealed for the first time at the CES 2022 expo held at the Las Vegas Convention Center on January 5, alongside prominent technology companies from around the world. “Bugatti is at the pinnacle of automotive excellence,” said Wiebke Stahl, Managing Director at Bugatti International. “Partnering with a company such as Bytech gives us an opportunity to expand our reach in the electric mobility space with an experienced partner and a product that can be enjoyed by consumers around the world.” 

Fabricated with the everyday consumer in mind, the electric scooter features a unique aerodynamic yet functional folding design that is available in three colors: Agile Blue, Silver, and Black. Weighing only 35lbs, the scooter is constructed with a magnesium alloy frame that allows for easy transport and has a large LED screen that displays speed, mode, battery life, and headlights. The electric scooter boasts a 700w motor capable of traversing any type of terrain with a 15° incline, 9″ run-flat tires, three speeds with cruise control, and a 36v/10ah battery with a range of approximately 22 miles, as well as over-heating, short circuit, over-current and overcharge protection. The battery is portable, easily removable, and uses a standard wall outlet to charge, only takes four hours.

Recognizing safety as a first and foremost concern, the electric scooter is equipped with cutting-edge technologies to ensure driver protection. For those purposes, this scooter features unique lighting functions. Its dual-turn signals are located on the ergonomic handle grips, as well as above the rear mudguard. Additionally, there are illuminated base lights on the sides of the deck, and a back “EB” monogram projection logo for enhanced artistry, style, and performance. The scooter also features a dual-braking system, a front left-hand brake lever, and a rear E-ABS electronic brake for added security and comfort.

“We are excited to partner with such an amazing brand that represents luxury and top quality in a growing industry yearning for enhanced design, while also incorporating the evolving needs of its customers,” said Eli Mizrahi, Executive Vice President at Bytech International. “By joining forces, we are able to expand our consumer base, which began with the debut of our new scooter at CES.”

The superior style, extra power, and performance of the scooter are designed to make it an alternative and comfortable mode of transportation for both work and play. The scooter has a weight capacity of up to 242lbs and a top speed of 18.5mph. Owners can enjoy three settings: Economy mode (9mph), City mode (12.5mph), and Sport mode (18.5mph).

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Range Rover Gif by Reb Czukoski for use by 360 Magazine

RANGE ROVER LEADERSHIP SUMMIT

“At a first glance view of the new Range Rover, drivers can grasp a new modern attitude from the reimagined SUV.” -360 MAGAZINE

The first ever Range Rover Leadership Summit brought together a wide range of accomplished entrepreneurs, athletes, business and entertainment innovators to examine the nature of contemporary leadership and to publicly debut the New Range Rover. The summit is inspired by the Range Rover owners that, too, are leaders among many fields.

Host Christian Murphy led intuitive conversations at the Academy Museum of Motion Pictures in Los Angeles with panelists including Lindsey Vonn, Andreas Fibig, Mauricio Umansky and Angela Courtin. Artist Wyclef Jean also took part in the Leadership Journeys conversation before performing at the unveiling of the New Range Rover in front of over 800 guests.

Joe Eberhardt, President and CEO of Jaguar Land Rover North America talks about the summit, stating, “It was a very proud moment to bring together customers and some of the most inspiring thought-leaders today to talk about the evolving nature of modern leadership in celebration of the most compelling, elegant and capable SUV on the market, the New Range Rover. We’re also thrilled to be back in Los Angeles as its one of the top Range Rover sales markets in the world, and home to some of our most loyal and passionate customers, who were the inspiration for the Range Rover Leadership Summit.”

The New Range Rover prices from $104,000 in the US and is available to order now with deliveries beginning spring 2022. To find out more, visit LandRoverUSA.com.

The Range Rover Summit Programming and Participants

LEADERSHIP IN ATHLETICS

Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks

Panelists:

– Lindsey Vonn, World Renowned Athlete

– Gabby Reece, Beach Volleyball World Champion

– Amber English, Olympic Champion Skeet Shooter

ENTREPRENEURIAL LEADERS

Host: Christian Murphy, Head of Enthusiast Brands, A+E Networks

Panelists:

– Mauricio Umansky, Founder & CEO, The Agency

– Kareem “Biggs” Burke, Roc-A-Fella Co-Founder and Entrepreneur

 MODERN LEADERSHIP:  SUSTAINABILITY

Host: Warren Webster, CEO, Atlas Obscura

Panelists:

– Andreas Fibig, Chairman & CEO, IFF

– Kathy Smits, SVP of Global Tourism, Los Angeles Tourism Board

– Kim Alter, Chef/Owner Nightbird Restaurant

LEADERSHIP UNDER PRESSURE

Host: Otto Bell, Chief Creative Officer for CNN

Panelist: Joanne Nowlin, CEO, Red Cross LA County

HIGH PERFORMANCE LEADERSHIP

– Keynote Speaker: Nora Tobin, CEO of Nora’s Naturals Coffee and Executive Performance Coach

VISIONARY LEADERSHIP

– Otto Bell video interview with Sir Richard Branson

DIGITAL CULTURE: CHANGE LEADERSHIP

Host: Otto Bell, Chief Creative Officer for CNN

Panelists:

– Steve Beres, SVP of Streaming & Technology, HBO

– Lennard Hoornik, Chief Commercial Officer, Jaguar Land Rover

– Angela Courtin, VP of YouTube Marketing, Google

– Quynh Mai, Founder & CEO, Moving Image & Content

LEADERSHIP JOURNEYS

Introduced by Joe Eberhardt, President & CEO, Jaguar Land Rover North America

Panelists:

– Wyclef Jean, Musical Artist

– Thasunda Brown Duckett, President & CEO, TIAA

SOUNDTRACKS: FINAL THOUGHTS ON LEADERSHIP  by Jon Acuff

NEW GEN LEXUS NX

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Overview

Lexus NX is one of the most popular luxury compact SUVs in the United States.

The 2022 Lexus NX model has brought us two unprecedented features: 1) the all-new Plug-In Hybrid Electric (450h+) and 2) the all-new Lexus multimedia interface.

As of late, 360 MAGAZINE was invited to Phoenix to attend the release of the all-new Lexus NX. Its appeal will foster youth, technology, and multiculturalism.

Upon arrival, the team checked into the Arizona Biltmore, a Waldorf Astoria Resort (also part of Hilton). The grounds boast lush scenery and majestic mountains as a backdrop. For nearly a century, the lodge has played a prominent role in its habitat. Frank Lloyd Wright’s architectural style offers a generous splash of Hollywood glamor.

With history worth of noting, the Biltmore was opened by brothers Warren McArthur, Jr. and Charles McArthur with John McEntee Bowman on February 23, 1929. The land spans across thirty-nine acres with 700 guest rooms. Amenities include eight outdoor pools, a 92-foot slide with a swim up bar, seven tennis courts, two golf courses and seven restaurants. There is also a fitness center, a children’s camp, a play area, as well as a full-service spa (fee not included).

Services at Tierra Luna Spa were remarkable, creating a place of sensory adventure. Within its walls, arid curative properties have been exploited in a variety of memorable experiences. Spa treatments focused on desert plants, cosmic connectivity, and dynamic recovery.

Performance

When stepping foot into the driver’s seat of the newly designed vehicle, enthusiasts can instantly notice a lower sense of gravity, thus enhancing overall handling and making it appear more aggressive. Moreover, the 2022 NX 350 model has been upgraded to a 2.4L turbo. Thanks to the integrated 8-speed transmission, the car was able to enjoy a smoother riding experience.

This trim level has an input of 275 hp with 317 pound-feet of torque, pushing 0-60mph in a time of 6.6 seconds. It’s over a half-second faster than the last model. These are impressive performances for a compact SUV in its market segment. Not to mention, it gets a combined estimate of 25 mpg.

In addition, the first-ever NX 250 features a naturally aspirated 2.5-litre 4-cylinder engine with start/stop function and an eight-speed transmission. The NX 250 model includes FWD and AWD options and a combined MPG estimated by the EPA of 28. The SUV is also capable of producing 203 horsepower and 184lb-ft of torque. Since it is a lower-level version than NX 350, the 0-60 mph comes to 8.2 seconds for the FWD version and 8.6 seconds for AWD.

Design

The most noticeable difference of its makeover is the signature spindle grille. While maintaining the overall skeleton of the incumbent, the mouth has become pouty and polished. Furthermore, the newly introduced L-E-X-U-S rear badging rests under the continuous tail-lamp. Say goodbye to the Toyota-like emblem on its boot. The lateral profile, at first glance, closely resembles the current model, but this is not the case. The length, width and height of the body are respectively 4660/1865/1640mm and the wheelbase is 2690 mm. In comparison with the current model, the length and width have increased by 20mm, and the wheelbase has increased by 30mm.
Taking a peek inside, the redesign of the cabin will completely hypnotize you. The new NX uses the Tazuna cockpit concept to communicate more directly and efficiently between the driver and the vehicle. The standard 9.8-inch touch panel can be upgraded to 14 inches. The infotainment unit is considerably taller than the center console, and the edges and corners have an elegant diamond shape. What makes this vehicle more intuitive than its predecessors are the steering commands that are imitated on the head-up display of the windshield. Overall, this vehicle screams ergonomically for drivers and larger passengers with enough space for four to sit comfortably. In addition, Lexus offers a panoramic moonroof that allows extra light to spread through its corridors, making stargazing more accessible than ever. At night, up to 64 selected colors of ambient light can be seen in footwells, center console and door panels.

Technology

The revamped NX marks the introduction of a brand-new Lexus multimedia platform that outperforms its current system, meeting customers’ priority for fast, intuitive on-board connectivity. Operation is as simple as using a tablet, allowing drivers to stay connected to the Lexus interface on an ongoing basis. There is wireless integration of Apple Car Play and Android Auto, Voice Assistant, cloud-enabled navigation with Google Points of Interest (POI), on aerial updates and Digital Key available. Additionally, the vehicle provides integrated streaming from Apple Music and Amazon Music. And their premium audio package features a 17-speaker system equipped by Mark Levinson. This 1800-watt high-fidelity pack effortlessly improves compressed audio, spelling out all your favorite lyrics and instruments.

Highlight: First Lexus Plug-In NX 450h+

Historically, Lexus hybrid models have captured more than 23% of their sales. The bold design and signature make the Lexus NX one of the most popular models among Gen Z and Gen Y affluent drivers. According to Koji Sato, Lexus International President and former chief engineer, electrification is already one of the most important goals for Lexus to conquer. With that, the first plug-in Lexus NX 450h+ has now been released.

The NX 450h+ has an EPA estimated range of 36 miles on electricity alone; the lithium-ion battery made this possible. This electrical system equates to a 2.0-liter motor. When combined with the newly developed hybrid, a 2.5-liter inline 4-cylinder engine offers an estimated duration of 6.0 seconds from 0 to 60.

Safety

Safety comes first every time, and Lexus knows it. The Lexus Safety System+ 3.0 makes driving an easy task. Other new features like Curve Speed Management and Intersection Support provide a multi-level protection base. Optional Digital Key and Advanced Park on NX 350h and NX 450h+ models make vehicle access and parking a breeze. After all, a digital key is convenient for customers who use their vehicles in car sharing apps such as Turo.

Price

The Manufacturer’s Suggested Retail Price for each all-new NX are:

– $37,950 for NX 250 FWD

– $39,550 for NX 250 AWD

– $41,550 for NX 350

– $41,050 for NX 350h

– $55,560 for NX 450h+

– All prices listed are exclusive of $1,075 delivery, processing, and handling fee.

Conclusion

The 2022 Lexus NX is a compact luxury SUV that offers an abundance of powertrains, a competitive edge against rivals like the Acura RDX and BMW X3

With the ability to tow kayaks and jet skis, this all-rounder would be great for a summer getaway to the lake. Additionally, mainly due to its petite chassis, it’s a shoo-in for parking in overcrowded urban areas and city centers.

In short, driving comfort and quiet cabins have always been an attribute of the NX; however, now with its sensual silhouette, and gorgeous lines, it’s best described as a dime piece.

Honorable Mention

The Baby Beast: Lexus IS 500 F Sport

Finally, Lexus introduced the IS 500 F Sport model to consumers in the American marketplace. Although the IS is not a brand-new product, it has been readjusted by engineers with a large facelift and power plant. The new IS model is always perfectly balanced, and the Lexus IS 500 is by far the best Lexus IS model proposed to date.

Lexus engineers have always focused on creating high-performing products for the North American market. As a result, this Lexus IS 500 F Sport is the first in its history. It’s in position to rival the AMG C43, Audi S4 and BMW 340i models.

F Sport IS 500 is the highest level of the IS series and comes well-equipped with a throaty quad exhaust, stiffer steering/suspension as well as 472 hp with 395 lb-ft of torque. The 5.0L engine delivers 0 to 60 mph in just 4.4 seconds.

Plus, the all-new Lexus IS 500 F Sport has 19-inch wheels and scuff plates.

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

Green Car by Mina Tocalini

Lamborghini Adopts what3words

Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals  a disruptive move to combine the best user experience with the slickest and most innovative technology. 

what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline. 

Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all. 

what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.

The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. 

Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’

Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.

About what3words

What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

Range Rover front via Havas Formula for use by 360 Magazine

New Range Rover

Land Rover has given a first glimpse of the New Range Rover ahead of its world premiere.

Across five decades of pioneering innovation, the Range Rover has led by example. It has earned an unmatched status as the ultimate luxury SUV for royalty, politicians, business leaders and celebrities across the world, combining peerless refinement and incredible capability. 

Prof Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover, said, “The New Range Rover is a vehicle with a peerless character, from the impeccable restraint of its exterior to the flawless tranquil sanctuary of its cabin. Informed by creative intellect and a desire for perfection, it doesn’t follow fashion or trend, but by a modernist design philosophy, combined with over 50 years of evolution, it is quite simply the most desirable Range Rover ever created.”

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. The modern Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2020 we sold 425,974 vehicles in 127 countries.  

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London–with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

Range Rover Exterior Back via Havas Formula for use by 360 Magazine
Range Rover Interior via Havas Formula for use by 360 Magazine
Trucks via Newsroom for use by 360 Magazine

UD Trucks Unveils Euro Five

UD Trucks unveiled a new Euro 5 range for the well-established Quester (heavy-duty) and Croner (medium-duty) trucks. The upgrade also boasts enhanced features that will improve uptime, enhance efficiency, and optimize Total Cost of Ownership (TCO), all while lowering the vehicle’s environmental impact and retaining benefits from previous models.

The new Euro 5 range will be introduced in fast-growing and emerging regions around the world that are moving to adopt more stringent international emission standards in a bid to cut pollution and improve air quality. In most markets, UD Trucks’ new Euro 5 range will be introduced ahead of these regulations to better prepare businesses for the switch to a cleaner fleet.

This latest launch bolsters UD Trucks’ Better Life purpose–to be better for logistics, the planet, people, and business. Better Life drives the integration of sustainability across all of the company’s operations and processes to realize lower environmental impact, higher customer satisfaction, higher profitability, and a better place for people to work and live.

Jacques Michel, UD Trucks International Sales, Senior Vice President, said “In today’s world, sustainability is more important than ever. COVID-19 is also placing more emphasis on a more sustainable approach to driving a post-pandemic recovery. Modern and efficient logistics is vital to keep the world moving in these fast-evolving times, and our latest launch will ensure greater resilience for businesses while ensuring environmental impacts are minimized.”

Ensuring Businesses Stay Competitive in a Changing World with Euro 5

Air pollution is one of the largest health threats facing the world. According to the International Energy Agency (IEA) global energy review 2021, global energy carbon emissions are projected to rebound in the post-COVID era to grow by 4.8%. This would represent the largest single increase in over a decade. Emissions from transportation alone are at risk of increasing global emission levels by over 1.5%.

Moving towards cleaner fleets is imperative. Euro 5 reduces NOx emissions by about 43% compared to Euro 4 and significantly reduces the carbon footprint of the vehicle through cleaner emissions.

As the first truck manufacturer to introduce Selective Catalytic Reduction (SCR) technology in 2004, UD Trucks’ new Euro 5 range features SCR technology to significantly boost environmental protection and fuel economy. With these benefits, SCR technology is proven to be more reliable when compared to other emission control technologies for reducing NOx emissions.

Aside from featuring a Euro 5 system with SCR technology, the new range of Quester and Croner also features a new instrument cluster with real-time fuel coaching. This enhancement provides drivers with immediate and specific feedback on driving techniques that are more fuel efficient.

Michel concludes, “For 86 years, we have grown UD Trucks to be a truck brand of choice for our customers. We are committed to continuing our endless pursuit of bettering lives in the spirit of our ‘Gemba’ philosophy, leveraging smart and sustainable logistics solutions to provide ultimate dependability for our customers, business partners, colleagues and society at large.”