Roger Dubuis – Hitting the Slopes of Aspen
Daring and duality are an integral part of everything Roger Dubuis does. Tradition with a contemporary twist is embedded in its DNA, along with excess to the point of extravagance. In parallel, Roger Dubuis timepieces are the ultimate embodiment of exclusive production expressing a seldom seen level of quality. The brand epitomizes technicity, serving aestheticism to reveal unleashed creativity. This is made possible by an integrated approach fueled by creative engineers with a unique talent for drawing raw inspiration from other avant-garde industries. Nonconformist and indomitably free-spirited, Roger Dubuis displays unparalleled mastery of complications and shatters every known watchmaking cliché.
Experience: a priceless collector’s item
Guests at any Roger Dubuis event have learned to expect the unexpected from a brand that never misses an opportunity to spring exclusive experiences. Early 2020 was no exception to this rule as Aspen geared up to stage the latest in the Roger Dubuis range of far-out adventures.
On this occasion, surrounded by snowy peaks and legendary ski runs, a lucky few had the privilege of experiencing Roger Dubuis’ particular gift as a provider of unparalleled thrills. The many perfectly choreographed sensations lined up by Roger Dubuis at Aspen included an invitation to drive a Lamborghini on ice.
A brutal truth
Rooted in this unadulterated adrenaline rush is the latest embodiment of Roger Dubuis’ unshakable determination to defy existing watchmaking codes at every level. With its sporty aesthetics and famous Poinçon de Genève-certified astral skeleton signature (820SQ calibre), the 28-piece Excalibur Pirelli Ice Zero 2 Spider America Edition took Aspen by storm. The Excalibur Pirelli Ice Zero 2 owes its name to the new studded tire of the Pirelli range: a tire developed for high performance on ice in the most extreme winter conditions, similar to the ones that the guests experienced in Aspen.
The new watch features a gleaming natural titanium case, all offset by icy blue accents. It comes complete with a state-of-the-art ICE ZERO™ 2 studded tire strap with Pirelli Cinturato™ intermediate pattern on the inside. Owners also received an additional bimaterial strap featuring a black rubber base and blue rubberTech inlay. Characterized by a shared penchant for pushing the limits and a common focus on aesthetics in R&D-driven approaches, this iconic partnership is equally rooted in a focus on superlative technical engineering and ultra high-tech materials, along with an unfettered determination to stay ahead of the pack. The latest addition to Roger Dubuis’ iconic Excalibur line is living proof of the brutal truth of boldness that characterizes Roger Dubuis – spectacular sensations, wild emotions and the most creative complications on the watchmaking world.
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Driven by an avantgarde spirit, a firm commitment to being part of a tribe, and a penchant for strong mechanical content, the Maison’s rampant creativity is unleashed onto extravagant, disruptive design exemplified by serial innovations. Systematically pushing both technical and aesthetic boundaries, boldness and extravagance are the brand’s signatures expressed through the Maison’s favorite platform of expression: Excalibur. Whether it’s about code-breaking designs or thundering technology.
Pirelli was founded in 1872 and is now one of the world’s leading tire-makers, specializing exclusively in tires for cars, motorbikes and road bikes, as well as associated services. Pirelli enjoys a unique space in the High Value tire sector, thanks to products with advanced technological content, which have obtained more than 2700 homologations in partnership with the world’s most prestigious car manufacturers. Pirelli is constantly engaged in cutting-edge research and development, re-investing 6.1% of its High Value revenue, in order to maintain the highest levels of performance, safety, and environmental respect. Pirelli has been active in motorsport since 1907 and from 2011 has been exclusive supplier to the Formula 1 World Championship, recently renewing until 2023. Pirelli will also be exclusive supplier to the World Rally Championship from 2021 to 2024.