Posts tagged with "Geneva"

Aura Blockchain Consortium via 360 magazine

Aura Blockchain Consortium

The Aura Blockchain Consortium joins the SMI Fashion Task Force to leverage technology to achieve sustainability and circularity goals

Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, the OTB Group and Mercedes-Benz, is joining the Sustainable Markets Initiative Fashion Task Force, a private-sector coalition aimed at accelerating the transition towards a more sustainable future in the global fashion, textile and apparel sector. The SMI was launched by His Royal Highness The Prince of Wales in 2020, and its Fashion Task Force is chaired by Federico Marchetti, tech entrepreneur and sustainability pioneer. Aura Blockchain Consortium’s technology will help members of the Sustainable Markets Initiative Fashion Task Force achieve their sustainability goals and enhance traceability. 

“We’re thrilled to have Aura Blockchain Consortium join the Task Force. Its presence will accelerate our mission to build innovation, transparency and a collaborative spirit within the fashion industry. Only by working together and leveraging technology will we protect the planet.” says Federico Marchetti, SMI’s Fashion Task Force Chair.

“It is a privilege to support HRH The Prince of Wales’ Sustainable Markets Initiative Fashion Task Force along with its members and teams through the Aura Blockchain Consortium’s private blockchain and NFT solutions as we work towards our shared vision to accelerate the transition to a more sustainable future. We are excited to start the collaboration with the Fashion Task Force’s team to push circularity and traceability forward” says Daniela Ott, General Secretary of Aura Blockchain Consortium.

Across 2021 and 2022, the Task Force has been delivering action in multiple areas where Aura Blockchain Consortium’s traceability platform, built for the luxury sector, will bring considerable value. In recognition that consumer interest in more sustainable products is on the rise, the Task Force is focused on unlocking circularity by rolling out a Digital ID, which was launched at the G20 in Rome in October 2021. The Digital ID allows key players in the fashion value chain – including manufacturers, brands, retailers, resellers and recyclers – to provide unprecedented transparency and traceability of the products they sell. It also unlocks new circular services for customers, such as care and repair services, as well as ones focused on resale and recycling.

The Aura Blockchain Consortium already enables and supports participating members to tag their products with secure, unique blockchain-based identities that can track a product’s manufacture and supply from raw materials through to end consumers. As such, it owns the perfect innovative technology to enable the Task Force and its member brands with this ambition.

Bianchet Tourbillon B1.618 Titanium-Carbon Limited Editions inside 360 MAGAZINE

Bianchet Tourbillon B1.618

Titanium-Carbon Limited Editions

Revealed during Geneva Watch Week at Barton7, Bianchet unveils two new limited editions of the Tourbillon B1.618 Openwork, which unite noble materials with a sporty and technological soul, and reflect the Franco-Italian brand’s statement to define a new essence of style in contemporary watchmaking.

Timeless design principles

By using the iconic Golden Number 1.618 and the work of Italian mathematician Fibonacci as design basis, coupled with a minimalist essential approach to watchmaking construction, Bianchet creates a collection of modern and refined watches, in which beauty and harmony come to the fore. 

Known as “The Divine Proportion,” the Golden Number 1.618, which underlies the beauty of the universe, is found in some of the most harmonious and everlasting creations in art, architecture, music – from Leonardo da Vinci, Le Corbusier, to Debussy – and in nature.

Fascinated by the capacity of the Golden Number, and its timeless design principle, to create beauty and harmony, Bianchet founders have chosen to immortalise its proportions in their horological compositions to build an everlasting legacy.

Italian by design, French in the details 

Created by the Franco-Italian couple Rodolfo and Emmanuelle Festa Bianchet, the brand lays the foundation for its inspiration through its faith in the purity of lines, its passion for contemporary design and architecture, coupled with a pure, intuitive sensibility nourished by Italian roots, and an innate attention to details.

The flowing lines, the sense of colour, the engineering concept behind every Bianchet timepiece are a perfect illustration of the Italian design approach and eagerness to create an object of desire, that is beautiful from its conception to its aesthetic execution. 

The tonneau shape of the case, the openwork design of its movement, the high-end finishing, illustrate the combination of Italian aesthetic sensibility and French sense of detail. Everything within the Tourbillon B1.618 Titanium-Carbon watch expresses refinement, pure lines and a natural sense of balance that makes it a watch of our time for our time.

Crafted with soul

Every Bianchet watch is designed, crafted, produced, and finished by hand entirely in Switzerland, including the strap and buckle. Each person involved in the creation of a Bianchet timepiece, from the founders, designers and craftsmen, to carefully selected partners, put their heart and soul into their work to produce the best of Haute Horlogerie in Switzerland.

The process of making a Bianchet watch is focused as much on quality and aesthetic, as on technical excellence, the main objective being to obtain a perfect balance between form and function. The art of Haute Horlogerie, mainly executed by hand, requires complete undivided attention; a suspended moment in time when the passion of the creator transfers to the object and conveys the highest level of quality.

Conceived for an active lifestyle, the slightly curved carbon & titanium case offers perfect comfort. The union of hand-finished Grade 5 Titanium on the bezel and back, and a light carbon fiber composite with an added titanium powder, which Moiré effect creates unique patterns on every timepiece, is underlined by soft vulcanized rubber seams which bring a sensuous feel. The perfect curves, the lightness and softness sensations, the high-end materials, create a unique horological experience.

Titanium Caliber B1.618

The movement of the Tourbillon B1.618 Openwork is the result of genuine aesthetic research. Conceived from the outset as a skeletonized movement, the Calibre B1.618 is all about a sensation of plumbing untold depths, a feeling accentuated by the curves, whose radii’s progression and interlacing are derived from the Fibonacci sequence. The symmetrical plays off the asymmetrical, in a balance that is natural to the eye, with a harmony that is intrinsic to the Golden Ratio.

Crafted from grade 5 titanium, that only master watchmakers are able to harness, the calibre B1.618 is able to withstand shocks of up to 6000G in all positions. The superposition of titanium arches and curves, in various shades of black, the floating skeletonized flanges which adorn the movement, play with light and transparency to create a sculptural architecture that is both strong and ethereal.


The tourbillon cage, the main plate and bridges, are all crafted from titanium and finished by hand, using mineral sands and natural fibres. Every wheel of the B1.618 gear-train is decorated by hand and coated with rhodium – today the most prestigious and expensive metal on earth.

Contemporary Haute Horlogerie

Thanks to peerless Haute Horlogerie techniques and the use of noble materials, featuring a sporty and technological soul, Bianchet timepiece collection reinterprets mechanical art in contemporary high-horology.

Uniting the sensory, cultural, mathematical, and mechanical, the new Tourbillon B1.618 Openwork Titanium-Carbon limited editions feature a hand-finished case in Grade 5 Titanium on the bezel and back, mixed with a light carbon fiber composite infused with a titanium powder, stylishly signed with two soft colorful rubber seams.

1.618 by Bianchet

Focused on re-engineering a timepiece by applying the Golden Ratio to contemporary watchmaking, Bianchet breaks free from the classical and traditional culture with which the iconic number 1.618 has generally been associated, and applies the Golden Ratio to a modern conception, using the materials, manufacturing techniques and performances of today, in the respect of centuries of high horology know-how.

Limited to 21 pieces each, the new Tourbillon B1.618 Openwork titanium-carbon blue and green editions stand as a modern and timeless testament to beauty in watchmaking, and bring a sporty-chic Haute Horlogerie timepiece to refined watch lovers in search of a unique horological experience.

Main characteristics

Weight: 48 grams

Power reserve: 105 hours (+/-10%)

Shock resistance: 6000 G

Water resistance:  50 metres (5 ATM)

Entirely made in Switzerland

Guarantee: 5 years

Authenticity Certificate registered on the Swiss blockchain

Case

Grade 5 titanium and carbon composite infused with titanium powder

Crown: Grade 5 titanium

Finished by hand

Sapphire crystal with antireflective coating, case front and case back 

Case dimensions: 43 x 50 x 13 mm

Strap & Buckle

Organic vulcanised rubber 

Folding clasp in grade 5 titanium

Calibre B1.618 

Tourbillon 60 seconds – hand wound

Frequency: 3hz – 21,600 vph

Variable inertia balance wheel with 4 gold inertia blocks

Tourbillon cage, main plate and bridges in grade 5 titanium

Rhodium coated wheels with hand finishing

Bridges: sandblasted, satin-brushed, hand polish beveling & black DLC finish

Price: 55’000 CHF (excl. taxes)

Blue limited edition: 21 pieces

Green limited edition: 21 pieces

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Zara Biggs, Nike Communications, for use by 360 Magazine

BOMBAY SAPPHIRE HOLIDAY DISPLAYS LIGHT UP NYC

BOMBAY SAPPHIRE hosted its inaugural holiday window display to honor and rejuvenate imagination and creativity in New York City. The BOMBAY SAPPHIRE holiday windows gain inspiration from the traditional 5th Avenue holiday window displays while serving a greater purpose. The intention of the displays is to revive the creativity that has been deprived of downtown Manhattan since the beginning of the pandemic.

The storefront series was held in SoHo through December 19, in partnership with artist Shavanté Royster, fashion designer Romeo Hunte and NYC dancer Nicole von Arx.

Shavanté Royster

The Brooklyn-based Shavanté Royster is a graphic designer and illustrator, working in the creative industry since 2009. Growing up in a military family, often having to travel during her life motivated Shavanté’s innovation. Through her art, Shavanté often takes inspiration from travel, expressing this through shapes and rich colors. Shavanté’s work is comprised of digital illustration, painting and mixed media.

Romeo Hunte

Romeo Hunte New York is a lifestyle apparel brand designed in NYC for consumers who appreciate sophisticated details. The edgy aesthetic that the collection radiates mixes both feminine and masculine characteristics. Romeo Hunte pieces blend lavish outerwear with contemporary apparel. The Romeo Hunte woman and man can be described as a “dynamic duo” that appreciates the arts and pop culture with a modern flare.

Nicole von Arx

Nicole von Arx (NVA) studied Ballet, Contemporary and Hip Hop in Geneva, Switzerland at Dance Area, shortly after traveling to New York in 2008 to attend school at the Alvin Ailey School, graduating in 2011. Currently based among NYC and Geneva, NVA is a dancer and choreographer in both dance scenes. NVA has collaborated with the most notable choreographers in New York as a creator, dancer and teacher. Continuing her career, NVA has also worked independently as a choreographer with musicians, film directors and photographers.

The visionaries that were created through the course of the display aimed to fill the empty storefronts with avant-garde ‘windows of art.’ The pandemic has transformed the lives of creatives, small businesses and retail in New York and all over the world. BOMBAY SAPPHIRE worked to ensure that the artistic society would be celebrated and uplifted this holiday season with their holiday displays.

Each window highlighted a winter dreamscape created by artist Shavanté Royster. Both Shavanté and Romeo Hunte’s creative point-of-views joined forces to emulate the holiday magic of 5th avenue. Live models were seen wearing Romeo’s winter apparel upon Shavanté’s backdrops, with performances by NYC dancers.

Romeo’s devoted window showcased people draped in his designs that were created personally for the display. Romeo set the scene of a holiday celebration before a show over cocktails. The garments were designed with inspiration from Shavanté, with the backdrop and fashion coinciding throughout the display.

Romeo spoke on the experience of designing for the holiday displays, stating, “It’s been a joy to work on BOMBAY SAPPHIRE’s Holiday Storefront Series which pays homage to exciting young creative talents everywhere and the tenacity of New York City coming back after the pandemic. It was refreshing to collaborate with artist Shavanté Royster and the dancers as mixed media has always been an important part of my work, so it was cool to build and see the narrative of the holiday windows come to life with them through different facets, such as the dancers wearing some of my designs. I hope everyone can leave the windows feeling a burst of creativity and inspiration for the holidays, and hope for the year ahead!”

WonderWorks illustration by Heather Skovlund for 360 Magazine

Good Vibrations × WonderWorks Myrtle Beach

Good Vibrations – WonderWorks Myrtle Beach New Exhibit on Earthquakes Named by Teachers during Teacher Appreciation Month

WonderWorks Myrtle Beach has an array of exhibits that help educate people about science. And its latest exhibit on earthquakes called Good Vibrations, opens May 28th. Good Vibrations will spotlight Tuckaleechee Caverns, and how they document seismic activity around the world. The new exhibit was a topic request from educators, so it seemed appropriate that they also name the exhibit.  Teachers are invited to see this exhibit for free during WonderWorks Teacher Appreciation Month celebration.

“This new Earthquake exhibit offers a great opportunity to learn about plate tectonics and all seismic activity,” explains Robert Stinnett, general manager at WonderWorks Myrtle Beach. “We look forward to helping people shake things up and learn this type of science in a fun atmosphere.”

The Tuckaleechee Caverns are home to the most sensitive seismic station on Earth. It detects any and all tectonic movement anywhere in the world. If a country is testing a nuclear weapon or there is an earthquake, it has that information within seconds. Once it does, within 300ths of a millisecond, it relays that important information directly to the U.S. Military; Vienna, Austria; and Geneva, Switzerland. The information is collected 24/7 and is crucial to national security, as well as being able to provide earthquake information.

The exhibit, Good Vibrations will help share the importance of the Tuckaleechee Caverns and what they are doing in monitoring seismic activity. The information in the exhibit meets the educational standards on earthquake and seismic activity, and is one of WonderWorks’ many STEAM (science, technology, engineering, art, and math) related learning exhibits.

During the month of May 2021, teachers and all support staff can receive free admission to WonderWorks Myrtle Beach by showing a valid school ID or a pay stub upon entering. Additionally, up to four of their accompany guests can receive 50% off their admission price.

“Teachers are going to love learning about the caverns, and everyone who visits will have a great time,” added Stinnett. “Being able to learn and have fun all in the same place is a beautiful thing. We make it happen every day here at WonderWorks Myrtle Beach.”

WonderWorks Myrtle Beach STEM programs include the WonderWorks WonderKids event, virtual learning labs, ART-OLINA Young Artist’s Gallery of the Carolinas, science fair partnerships, online science worksheets, sensory days, group rates, birthday parties and a homeschool program. To learn more about the programs, visit the  WonderWorks Myrtle Beach website.

To get more information about Teacher Appreciation Month, visit WonderWorks Teacher Appreciation.

WonderWorks Myrtle Beach has COVID-19 safety measures in place. They include reduced hours, enhanced cleaning, spatial distancing protocols, employee health screenings and employee personal protective equipment (PPE). 

About WonderWorks

WonderWorks, a science-focused indoor amusement park, combines education and entertainment. With over 100 hands-on exhibits, there is something unique and challenging for guests of all ages. Feel the power of 84-mph hurricane-force winds in the Hurricane Shack. Make huge, life-sized bubbles in the Bubble Lab. Get the NASA treatment in our Astronaut Training Gyro and experience zero gravity. Nail it by lying on the death-defying Bed of Nails. Conquer your fear of heights on our indoor Glow-In-The-Dark Ropes Course. WonderWorks is open 365 days a year and hosts birthday parties and special events.

Kaelen Felix illustration for 360 MAGAZINE Rolex article

Rolex Watches are Still the Ultimate Fashion Accessory

Rolex is among the most renowned brands on the planet. It was established in London in 1905 but is now headquartered in Geneva, Switzerland. What makes Rolex unique is its unwavering dedication to the niche craft of luxury watchmaking. 

The brand only makes watches, but this has not prevented it from being a sign of wealth and elegance in contemporary culture. This may be attributed to the fact that so many famous personalities have been linked to Rolex watches across time. 

It’s definitely an item that signifies prestige, not just a watch. Maybe this is the rationale for the long-lasting popularity of the company.

What Makes Rolex Special?

You might think Rolex watches are going out of style now, since their only real feature that can also be accomplished via your smartphone. That raises the question, ‘Why are Rolex watches so pricey? When you focus on the lengthy method of making only one Rolex watch, you could start thinking that they’re actually reasonably priced!

The components Rolex requires to create its watches are not used by anybody else in the industry. For most brands of the world, their steel timepieces use mostly 316L, a form of stainless steel, in their manufacturing process. 

Rolex, on the other hand, chooses to use 904L steel for its watches. This form of steel is much more complicated to process than its 316L equivalent, and the production cost is also considerably higher. 

Rolex’s expertise in luxury watches and time-tested knowledge makes it the first company in the world to be able to manufacture its products in this way, and the outcome is a stylish design that rises above its rivals. In addition, the organization has set up a range of testing laboratories to help establish strategies for streamlining and developing its products. 

The watches are constructed using advanced equipment and then finished by human hands to give it an immaculate look. All these considerations contribute to grant Rolex watches a high end starting price as well.

How Much Will a Rolex Cost?

Rolex watches are designed to be luxurious products that will last for decades, and it is no wonder that this model has a high value. The affordable models start at about £5,000, but for antique timepieces and the new styles, you might have to surpass £15,000 to land the watch you like. 

One of the advantages of owning a Rolex watch is that it can be used as a kind of savings. Many models are expected to hang on to their popularity, and some iconic pieces, such as the Datejust or the Daytona, are proven to increase in value. If you are trying to assess the worth of a particular Rolex watch, the first move is to locate its serial and model code. 

Where Should You Buy a Rolex From?

If you’ve chosen to take the plunge to purchase your own Rolex watch, there are a range of choices to consider. If you can manage it, the ideal choice is to order directly from one of the manufacturer’s approved outlets at a full cost. Even so, you can still choose to buy a pre-owned Rolex at a cheaper price.

A highly desired brand, such as Rolex, will have many forgeries and fakes on the market as well, and a new buyer may find it difficult to access the marketplace. 
The easiest approach is to buy from a reliable professional buyer who has many consumer ratings for reputation.  These sellers are experienced in the purchasing and sale of premium products and also have experts available to analyze the commodity so that reasonable value can be calculated. 

In Conclusion

A Rolex can mean a lot to the outside world. The picture of class, reputation, and riches is all that Rolex has to do. What is more significant, though, is the impact it has on you, the wearer. 

It’s really one of the most special and personal things you can buy for yourself, and this timeless watch will never go out of style! 

Pirelli Elect

The Porsche Taycan is the first car to use Pirelli Elect tires.

With low rolling resistance to increase autonomy, decreased road noise, immediate grip that puts the power down for a quick getaway and a special structure to support the weight of a battery-powered vehicle, Pirelli Elect tires are changing the game.

They are developed specially with leading car manufacturers to meet specific technical requirements of and be compatible with electric and plug-in hybrid vehicles.

The Elect marking, which was launched at the Geneva Motor Show in 2019, is the distinguishing factor. It is available as original equipment for the most modern cars.

The new P Zero Elect was developed by Pirelli’s own engineers for the Porsche Taycan, and they capitalize on the already staggering performance.

Pirelli’s perfect fit philosophy was the baseline for the tire, and the compound, construction and tread pattern suit the Taycan to a tee.

Even with the power and low-down torque of the Taycan, the Pirelli tires give the driver autonomy, grip and reduced noise, enhancing drivability and perfecting safety.

All drivers of Taycan can now feel comfortable with tires designed with fully electric cars in mind. 

Pirelli has also created Elect versions of their Winter Sottozero 3, Scorpion Winter and P Zero Winter for all of the laws mandating winter tires in many different countries. The P Zero Winter is available in 19-inch and 20-inch sizes.

Winter tires are recommended for those who put in a lot of miles in the cold or simply want the best performance in harsh conditions.

When temperatures drop below 44 degrees, summer tires are unable to perform to their maximum capabilities. Winter tires are softer, allowing them to work even when temperatures drop below zero, providing secure braking.

To learn more, you can click right here.

“Doin’ My Drugs” x Film Premiere

Landmark Doin’ My Drugs Documentary Commemorates “Zero Discrimination Day”

With Swiss Premiere Screening as Initiative of UN Information Service

Danish Pop Star Screens his Documentary 1 March 2020, Following Film’s
2019 World AIDS Day Screening in China and CPH:DOX* World Premiere

WHO: Film subject, recording artist and AIDS activist Thomas Muchimba Buttenschøn; Doin’ My Drugs Documentary director Tyler Q Rosen; Kevin Osborne, Executive Director, the International AIDS Society; Charlotte Sector, Multimedia Communications Manager, United Nations (ONU) UNAIDS

WHAT: Swiss Premiere Screening of Doin’ My Drugs film in Geneva followed by discussion: HIV: 40 years Later, Discrimination Still Kills, with panelists Buttenschøn, Rosen, and Osborne; Charlotte Sector, moderator.

WHEN: Doin’ My Drugs Screening: 1 March 2020, 11:00h

WHERE: Cinéma CINÉRAMA EMPIRE, Rue de Carouge 72-74 Geneva. Phone: +86.10.5798.9798. Admission Free; all ages.

MORE: Doin’ My Drugs is the story of musician Thomas Muchimba Buttenschøn—born HIV-positive in 1985—and his crusade to use his music to wipe out AIDS in his native Zambia and beyond. Doin’ My Drugs aims to raise awareness about the ongoing HIV/AIDS epidemic in Zambia — a country of 17 million people where more than 1.2 million are HIV-positive or have the disease. Zambia’s situation is mirrored throughout the developing world.

A father to two young children, Buttenschøn has kept his HIV in check and his family virus-free, by “doin’ his drugs.” He recognized that his native Zambia remains trapped in a horrific and senseless AIDS crisis. While a significant percentage of the population there is infected with HIV, many antiretroviral drug treatment programs that keep the virus dormant—“a near-zero viral load” as Buttenschøn says—are widely available through government programs for free.

Buttenschøn has recorded a full studio album in LA and Lusaka, Zambia with 16-time Grammyâ-winning producer, Thom Russo Jr. That album is titled Doin’ My Drugs and will become the official motion picture soundtrack. He debuted a new single, Keep On Talking, on his China tour.

Buttenschøn has also set up a foundation, the Muchimba Music Foundation, to help his supporters, collaborators and himself on their journeys. His goal is to test upwards of 100,000 Zambians by expanding his foundation’s Test-for-Ticket concert series into a country-wide tour of Zambia. The Muchimba Music Foundation’s initial concert in Lusaka tested 10,802 people and enrolled those who tested positive into patient care treatment programs. MMF is currently fundraising to meet his goal. The Muchimba Music Foundation is planning to produce a second major concert on World AIDS Day this year, Dec.1: Zed Me Free 2. Zed Me Free and joining UNAIDS is Muchimba’s latest move to acquire more partners with a goal to reduce HIV infection in Zambia and beyond.

UNAIDS, the United Nations Information Service Geneva and the
International AIDS Society organized this screening to commemorate Zero Discrimination Day.

Founded in 1988, the IAS is the world’s largest association of HIV professionals, with members in more than 170 countries. Working with its members, the IAS advocates and drives urgent action to reduce the impact of HIV. The IAS is also the steward of the world’s most prestigious HIV conferences: the International AIDS Conference, the IAS Conference on HIV Science, and the HIV Research for Prevention Conference.

The team’s choice of Buttenschøn and his film—a former judge on the country’s wildly popular Denmark’s Got Talent (Danmark Har Talnet) is reflective of his and his family’s personal experience with HIV/AIDS, his renown in the country and the world premiere of the film based on his life and work that premiered in Copenhagen as a highlight of the prestigious CPH:DOX* music program, one of the world’s foremost documentary film and music festivals.

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Thomas Muchimba Buttenschøn, Doin’ My Drugs, International AIDS Society, Vaughn Lowery, 360 Magazine,

A SEASON OF MILESTONES FOR FORMULA 1®

Next week the 2019 FIA Formula One World Championship™ starts with the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2019. Motorsport’s pinnacle series will take to the Melbourne Grand Prix Circuit from Friday 15 to Sunday 17 March, launching the 70th Formula 1® championship. Formula 1® attracts fans from across the world, captivated by the sport’s cutting-edge technology and its remarkable athletes in their quest for perfection. The competition’s enduring spirit, as well as its commitment to bold performance and innovation, aligns closely with Rolex’s own passion for continuous excellence. This season, Rolex marks its seventh consecutive year as a Global Partner and the Official Timepiece of Formula 1®.

In a move to improve overtaking, the Fédération Internationale de l’Automobile (FIA) and Formula 1® have introduced rules reducing aerodynamic turbulence from the front and rear wing, encouraging the cars to follow each other in close proximity. Rolex Testimonee and multiple Formula 1® race winner Mark Webber explains their impact: “The new regulations are designed to encourage drivers to get into a position to overtake. The cars should be more predictable, meaning the drivers will be more confident about creating exciting passing opportunities. There’s definitely a lot to look forward to this season and I think there will be a good fight for the championship. I hope it goes deep into the year – I really believe it will.”

The 2019 season, spanning March to December and consisting of 21 races around the world, will feature several milestones. Next month’s FORMULA 1 HEINEKEN CHINESE GRAND PRIX 2019 will be the championship’s 1,000th Grand Prix™. Since its first race in May 1950, Formula 1® has pioneered technology across the globe, showcasing legendary drivers behind the wheel of the most advanced racing cars. This May, the FORMULA 1 GRAND PRIX DE MONACO 2019 celebrates 90 years since the inaugural race around the Principality’s famous streets and almost a century later the circuit still paves a virtually identical route. Rolex Testimonee and 2016 FIA Formula 1® Drivers’ World Champion Nico Rosberg highlights the importance of celebrating the sport’s past: “I’m very proud of the great heritage of Formula 1 and the small part I have played in its history. I look forward to being involved in these landmark occasions, to reflect and reminisce on the sport’s tremendous legacy and its exceptional achievements. Formula 1 continues to be one of the most technologically advanced sports in the world and these attributes – legacy, excellence and innovation – fit perfectly with Rolex.”

On 7 September 2019 at Monza (Italy), Sir Jackie Stewart, a Rolex Testimonee for more than half a century and three-time FIA Formula 1® Drivers’ World Champion, will celebrate 50 years to the day since he clinched his first championship. The Scottish legend, who marks the occasion at the same circuit where he sealed the crown in 1969, reflects on the milestone: “I’ve always felt emotion is dangerous for a racing driver, but I hope there is a little flush of it when I get to Monza this year. I’m incredibly proud, and fortunate, to have seen the sport grow in prestige as well as from a safety perspective, it’s a wonderful story. To honor the anniversary at one of the greatest race tracks in the world where I won my first championship is truly special and I look forward to a weekend full of celebrations.”

This season will feature several new driver partnerships, with only Mercedes-AMG Petronas Motorsport and Rich Energy Haas F1® Team keeping the same line-up as in 2018. The shake-up has created added intrigue as the teams travel to Australia. “There’s nothing like going racing,” says Mark Webber. “It’s amazing how quickly the drivers will settle into their new environments, but prior to Melbourne they have had only a limited amount of testing, so the first race of the year will answer a lot of questions. Melbourne is one of the best Grands Prix of the year; the city comes to life. It is very significant for the event that Rolex has been involved for so long, united by their world-class approach and attention to detail. For me personally, and for all Australians, it makes the event extra special that such an incredible brand like Rolex is so closely associated.”

ROLEX AND MOTORSPORT

Rolex’s close ties with motor port date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300mph barrier (483km/h) at the wheel of his car Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, supporting iconic endurance events such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex partnered the pinnacle of motor sport, Formula 1®, having supported Rolex Testimonee Sir Jackie Stewart since 1968. The brand also has a global appreciation for classic car events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the goo and the Goodwood Revival.

ABOUT FORMULA 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. The 2019 FIA Formula One World Championship™ runs from March to December and spans 21 races in 21 countries across five continents. Formula One World Championship Limited is part of Formula 1®, and holds the exclusive commercial rights to the FIA Formula One World Championship™.

Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock.

ABOUT ROLEX

AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE

Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

Pininfarina Battista Premiere

Perfect Formula: Rosberg Joins First Clients at Pininfarina Battista Premiere in Geneva

Automobili Pininfarina and partners re-define the electric car brand

  • Landmark pure-electric luxury Pininfarina Battista revealed at a gala VIP event on the eve of the Geneva International Motor Show. Click here for highlights
  • Three Battistas and a unique Battista-liveried Mahindra Racing Formula E racing car highlight the hyper GT’s beauty, personalization potential and electric performance
  • 2016 Formula 1 World Champion Nico Rosberg joined Automobili Pininfarina to celebrate a shared vision for electrification and sustainability
  • Anand Mahindra, Michael Perschke, Paolo Pininfarina, Nick Heidfeld, Mate Rimac, Jerome D’Ambrosio and Pascal Wehrlein celebrated the Battista’s arrival
  • Hypercar-engineering guru Rene Wollmann announced as Automobili Pininfarina Programme Director, Sportscars
  • Pininfarina Battista full press kit and image suite available here
  • Applications to own Battista may be made through the Automobili Pininfarina website: Apply Now

A landmark occasion in electric car desirability and performance was celebrated in Geneva on Monday night (4th March) when Michael Perschke, Automobili Pininfarina CEO, Anand Mahindra, Mahindra Group Chairman and Paolo Pininfarina, Pininfarina SpA Chairman, unveiled the Pininfarina-designed pure-electric luxury hyper GT Battista at a gala VIP event on the eve of the Geneva International Motor Show.

Michael Perschke, CEO, Automobili Pininfarina, said: “The Battista represents a beautiful dream for us all. In just 12 months we have set up an amazing new electric car brand that delivers on the Pininfarina-family dream to see a luxury car solely badged Pininfarina. The best possible technical partners have joined us on this journey to develop the Battista with zero emissions and more power than is possible from an internal combustion engine. The Battista represents purity, beauty and rarity, and a vision for sustainability that appeals to the heart as much as the head. It will be the most powerful car ever designed and built in Italy and will make you fall in love with electric power.”

In celebration of the Battista’s electric performance and the spotlight it shines on automotive sustainability, its reveal was shared by Nico Rosberg, the 2016 FIA Formula 1 World Champion, and the presentation of a Mahindra Racing Formula E car with bespoke Battista livery.

The Battista will set new performance landmarks for a road-legal car and forms the core of Automobili Pininfarina’s sustainable automotive strategy that will be strengthened at Rosberg’s GREENTECH FESTIVAL in Berlin in May. Automobili Pininfarina has been invited to host the Battista’s German launch at the 2019 GREENTECH FESTIVAL and celebrate a mutual ambition between the two organisations to promote the rapid development of green technologies, accelerate a positive change in car ownership and excite people about electric motoring.

The Battista encompasses a vision of beauty and sustainability, delivering 1,900 hp and zero emissions in classic Pininfarina style, where form and function are elegantly combined in a beautiful carbon body. The Battista is the first electric car to truly fall in love with.

Following on from their unveiling last night, 4th March, the three all-electric Battistas received their public world premieres on the Automobili Pininfarina and Pininfarina SpA stands at the Geneva International Motor Show, which runs from 5th March to 17th March.

Automobili Pininfarina presented the Battista in three distinct and elegant design specifications and colours: a Blu Iconica Battista featuring the Iconica by Automobili Pininfarina design pack; a Grigio Luserna satin grey car with satin blue accents and anodized aluminium detailing; and a third Battista in a pure pearlescent white called Bianco Sestriere. In describing the three Battistas, Design Director Luca Borgogno underlined a unified purity of purpose for the car: to be the world’s most desirable electric car.

Demonstrating Automobili Pininfarina’s desire to produce the world’s most sought-after all-electric hypercar, the Munich-based company also announced an exciting addition to its engineering team. Rene Wollman has joined Automobili Pininfarina as Programme Director, Sportscars. Wollmann brings a wealth of experience to the Battista programme having most recently managed the launch of possibly the most extreme motorsport-inspired road car ever, the AMG ONE hypercar.

Wollmann takes his place alongside an enviable line-up of experts excited by the challenge to launch the Battista, including Test and Development Driver Nick Heidfeld, Chief Technical Officer Christian Jung and Senior Technical Advisor Peter Tutzer.

The Battista reveal was accompanied by Automobili Pininfarina’s closest collaborators, Pininfarina SpA, Mahindra Racing, Rimac Automobili and Pirelli SpA.

  • Pininfarina SpA has designed the Battista and will hand-build the luxury hyper GT in Italy at its famous Cambiano headquarters, with the first Battista arriving during the Carrozzeria’s 90th anniversary.
  • Mahindra Racing currently leads the Formula E Team and Drivers’ Championships and has contributed vital engineering expertise in electric performance generated over five years in Formula E.
  • Rimac Automobili will adapt its world-beating battery technology to the demands and desires of the connoisseurs and collectors who will take ownership of the Battista.
  • Pirelli SpA is developing a tyre programme to ensure the Battista’s full power can be appreciated as much as its Pininfarina design, with the Battista show cars featuring bespoke Pirelli 21-inch tyres on dramatic new unique rims.

In hosting the powertrain of the future in an elegant yet functionally efficient carbon fibre body and chassis featuring double wishbone coil over suspension, the Battista will shatter traditional performance targets set by machinery powered by any internal combustion engine. Yet it will do this with a focus on luxury and drivability that offers a targeted 450-kilometre range and a level of comfort and connectivity that will tempt owners to take to the roads more than the track.

In redefining electric vehicle dynamics in a Pininfarina-badged car, the Battista has the distinct potential to become an instant collector’s item, particularly as no more than 150 will ever be built, all delivered to their owners through a global network of the world’s most respected luxury and performance car retailers.

For more information visit www.automobili-pininfarina.com

About Automobil Pininfarnia

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on their unique almost 90-year experience of producing many of the world’s most iconic cars.

Anand Mahindra, Chairman, Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina SpA, and Dr. Pawan Goenka, Chairman, Mahindra Racing, launched the new car brand with Michael Perschke, CEO, Automobili Pininfarina at the Rome Formula E race on 13th April 2018. Mahindra has quickly built up experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation having competed in every Formula E race since the world’s most innovative motor racing series began in 2013.

Automobili Pininfarina will combine this ‘in-house’ expertise in partnership with some of the world’s leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late 2020.

 

All-new Hispano Suiza Carmen

All-new Hispano Suiza Carmen at the Geneva Motor Show

The Carmen is inspired by the unique style and elegance of Carmen Mateu (1936-2018), granddaughter of the company’s founder, and mother of the President. The ‘Carmen’ script featured on the car is a direct representation of her signature.

Carmen was inspired on one and iconic designs in the 1930’s Hispano Suiza called Dubonnet Xenia. André Dubonnet launches a new improved version of the Xenia in 1938, more powerful and with a more aerodynamic bodywork. Sliding doors, enveloping windscreen, futuristic lines. The Carmen will be a modern representation of how the brand would’ve evolved through time.

The Carm boasts exceptional aerodynamic properties of boost performance and handling, the carbon fibre monocoque and body panels keep weight under 1,690 kg, it’s custom-made electric powertrain employs two motors to deliver 750kW (1019 PS) to rear wheels. The torque vectoring adapts rear wheel torque according to the driver inputs and levels of grip available. The double wishbone suspension and adaptive damping control deliver engaging handling

The Carmen combines hypercar-rivalling performance with exquisite luxury, painstaking craftsmanship and meticulous attention to technical and engineering details. The level of luxury, comfort and character that Hispano Suiza had in the 20th century, and combine it with the powerful, safety and technological parts and materials of the modern days. All of that without losing what Hispano Suiza really is.

Built with motorsport-sourced engineering expertise, the Carmen boasts hypercar-rivalling performance from a technologically-superior chassis and advanced powertrain.

The all-new fully-electric Carmen has been created from the ground-up to deliver an exceptional and luxurious driving experience. The hyperlux grand tourer features motorsport-derived technologies to achieve superb handling, a 0 – 100 km/h time of under three seconds, and an electronically-limited top speed of 250 km/h.