Posts tagged with "engineering"

Rice University x SLIDE

Deep learning rethink overcomes major obstacle in AI industry SLIDE is first algorithm for training deep neural nets faster on CPUs than GPUs

Rice University computer scientists have overcome a major obstacle in the burgeoning artificial intelligence industry by showing it is possible to speed up deep learning technology without specialized acceleration hardware like graphics processing units (GPUs). Scientists from Rice, supported by collaborators from Intel, will present their results today at the Austin Convention Center as a part of the machine learning systems conference MLSys.

Many companies are investing heavily in GPUs and other specialized hardware to implement deep learning, a powerful form of artificial intelligence that’s behind digital assistants like Alexa and Siri, facial recognition, product recommendation systems and other technologies. For example, Nvidia, the maker of the industry’s gold-standard Tesla V100 Tensor Core GPUs, recently reported a 41% increase in its fourth quarter revenues compared with the previous year.

Rice researchers created a cost-saving alternative to GPU, an algorithm called “sub-linear deep learning engine” (SLIDE) that uses general-purpose central processing units (CPUs) without specialized acceleration hardware.

“Our tests show that SLIDE is the first smart algorithmic implementation of deep learning on CPU that can outperform GPU hardware acceleration on industry-scale recommendation datasets with large fully connected architectures,” said Anshumali Shrivastava, an assistant professor in Rice’s Brown School of Engineering who invented SLIDE with graduate students Beidi Chen and Tharun Medini SLIDE doesn’t need GPUs because it takes a fundamentally different approach to deep learning. The standard “back-propagation ” training technique for deep neural networks requires matrix multiplication, an ideal workload for GPUs. With SLIDE, Shrivastava, Chen and Medini turned neural network training into a search problem that could instead be solved with hash tables, his radically reduces the computational overhead for SLIDE compared to back-propagation training. For example, a top-of-the-line GPU platform like the ones Amazon, Google and others offer for cloud-based deep learning services has eight Tesla V100s and costs about $100,000, Shrivastava said.

“We have one in the lab, and in our test case we took a workload that’s perfect for V100, one with more than 100 million parameters in large, fully connected networks that fit in GPU memory,” he said. “We trained it with the best (software) package out there, Google’s TensorFlow, and it took 3 1/2 hours to train.

“We then showed that our new algorithm can do the training in one hour, not on GPUs but on a 44-core Xeon-class CPU,” Shrivastava said.

Deep learning networks were inspired by biology, and their central feature, artificial neurons, are small pieces of computer code that can learn to perform a specific task. A deep learning network can contain millions or even billions of artificial neurons, and working together they can learn to make human-level, expert decisions simply by studying large amounts of data. For example, if a deep neural network is trained to identify objects in photos, it will employ different neurons to recognize a photo of a cat than it will to recognize a school bus. “You don’t need to train all the neurons on every case,” Medini said. “We thought, ‘If we only want to pick the neurons that are relevant, then it’s a search problem.’ So, algorithmically, the idea was to use locality-sensitive hashing to get away from matrix multiplication.”

Hashing is a data-indexing method invented for internet search in the 1990s. It uses numerical methods to encode large amounts of information, like entire webpages or chapters of a book, as a string of digits called a hash. Hash tables are lists of hashes that can be searched very quickly.

“It would have made no sense to implement our algorithm on TensorFlow or PyTorch because the first thing they want to do is convert whatever you’re doing into a matrix multiplication problem,” Chen said. “That is precisely what we wanted to get away from. So we wrote our own C++ code from scratch.”

Shrivastava said SLIDE’s biggest advantage over back-propagation is that it is data parallel.

“By data parallel I mean that if I have two data instances that I want to train on, let’s say one is an image of a cat and the other of a bus, they will likely activate different neurons, and SLIDE can update, or train on these two independently,” he said. “This is much a better utilization of parallelism for CPUs.

“The flipside, compared to GPU, is that we require a big memory,” he said. “There is a cache hierarchy in main memory, and if you’re not careful with it you can run into a problem called cache thrashing, where you get a lot of cache misses.” Shrivastava said his group’s first experiments with SLIDE produced significant cache thrashing, but their training times were still comparable to or faster than GPU training times. So he, Chen and Medini published the initial results on arXiv in March 2019 and uploaded their code to GitHub. A few weeks later, they were contacted by Intel.

“Our collaborators from Intel recognized the caching problem,” he said. “They told us they could work with us to make it train even faster, and they were right. Our results improved by about 50% with their help.” Shrivastava said SLIDE hasn’t yet come close to reaching its potential.

“We’ve just scratched the surface,” he said. “There’s a lot we can still do to optimize. We have not used vectorization, for example, or built-in accelerators in the CPU, like Intel Deep Learning Boost. There are a lot of other tricks we could still use to make this even faster.”

He said SLIDE is important because it shows there are other ways to implement deep learning.

“The whole message is, ‘Let’s not be bottlenecked by multiplication matrix and GPU memory,'” Shrivastava said. “Ours may be the first algorithmic approach to beat GPU, but I hope it’s not the last. The field needs new ideas, and that is a big part of what MLSys is about.”

Additional co-authors include James Farwell, Sameh Gobriel and Charlie Tai, all of Intel Labs.

The research was supported by the National Science Foundation (NSF-1652131, NSF-BIGDATA 1838177), the Air Force Office of Scientific Research (FA9550-18-1-0152), Amazon and the Office of Naval Research.

MLSys paper
Rice University News on Twitter

About Rice Univerisity

Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. With 3,962 undergraduates and 3,027 graduate students, Rice’s undergraduate student-to-faculty ratio is just under 6-to-1. Its residential college system builds close-knit communities and lifelong friendships, just one reason why Rice is ranked No. 1 for lots of race/class interaction and No. 4 for quality of life by the Princeton Review. Rice is also rated as the best value among private universities by Kiplinger’s Personal Finance.

Thornley Kelham , Alfa Romeo 6C 1750 SS, 360 MAGAZINE

Thornley Kelham

Classic and vintage car restoration specialist Thornley Kelham is undertaking its most challenging project yet; a complete nut-and-bolt concours-standard restoration of a rare Alfa Romeo 6C 1750 SS, with an even more extraordinary history. This particular Alfa Romeo comes complete with records showing the car was delivered to its first owner, ‘II Duce’ Benito Mussolini, on the 13th January 1930, for Lire 60,000.

The Alfa Romeo 6C 1750 SS was one of the most popular and successful sports-racing cars of its day, as demonstrated by the fact that no fewer than 13 competed in the 1929 Mille Miglia, of which 8 finished, seven among the first ten including overall winner and third place. Cars were built up as rolling chassis, which were then bodied by coachbuilders including Carrozzerie touring and Zagato, and Stabilimenti Farina.  

Extensive research by Thornley Kelham tracked down period black and white images of the exact car in Archivio Luce (the main archive for Cinecitta) in Italy, taken on 29 April 1931, showing Mussolini driving the car, as well as footage of Mussolini driving the car whilst leading ‘II Radio Auto-Raduno’ on a section of the rally from Roma to Ostia. It is these early images and film footage that help fie the clearest indication of the Alfa Romeo’s original appearance.

By enlarging one of the period photos, Thornley Kelham was finally able to establish that the Alfa Romeo was originally bodied by Stabilimenti Farina, thanks to the period carrozzeria badge at the base of the body near the rear wheel. At some point later in its life the body was modified into a stripped won, racing-focused body that it wears today. On 21st March, 1937, the car was sold to a Renato Tigillo and then recorded as having been shipped to Asmara in August of that year. Since no change of ownership is to be found, it’s likely Tigillo took the car with him as he moved to Eritrea.

It is clear that the body changes took place while the 6C 1750 SS was in Eritrea, where it was adapted for racing. Images sourced of the car in Asmara reveal much of the bodywork had been removed to create a stripped-out racing car, bearing only a passing resemblance to the beautiful Farina creation it was born with. At the time, Eritrea was an Italian colony and many young Italians would take their cars to Asmara to live and race on hill climbs and street circuit races like the Coppa di Natale or the Coppa Governatore.

When this car was eventually inspected in the USA by Thornley Kelham, the bodywork had been fitted with an unoriginal grille and retained very little in the way of original panels. The chassis, rear axle and gearbox are, however, original to the car. With in-house paint, engine and body shops, Thornley Kelham is widely regarded for the quality of its award-winning restorations of historically significant, often unique vehicles across a variety of marques. The team have now been tasked by the car’s new owner with recreating the car’s original 1930 appearance which will involve several thousand hours of fabrication, engineering and assembly by its highly skilled workshop technicians.

Simon Thornley, co-founder of Thornley Kelham, said: “We’ve undertaken many challenging restorations here at Thornley Kelham but this Alfa Romeo presents us with perhaps our greatest test to date. Over the course of its extraordinary life it has been graced with a beautiful hand-crafted body from Stabilimenti Farina, owned and piloted by one of the world’s most (in)famous dictators, and stripped out for motorsport and raced on the streets of North Africa. Our challenge now is to restore it to the condition it first left Stabilimenti Farina’s carrozzeria, based on further painstaking research and thousands of hours of expert craftsmanship. Automotive history like this has to be preserved, and we are delighted to be involved in the latest page in its amazing story.”

*Photo credit: Ashley Border

AIWAYS sets a GUINNESS WORLD RECORDS

AIWAYS, the Shanghai-based personal mobility provider, has completed its epic 15,022-kilometer road trip from China to Western Europe – which set a new GUINNESS WORLD RECORDS title in the process. The ‘longest journey by an electric vehicle (prototype)’ record was achieved by the AIWAYS U5 Engineering Drive Team (China), driving an AIWAYS U5, starting in Xi’an, Shanxi, China and ending in Frankfurt, Germany, from 17 July 2019 to 7 September 2019.

During this mammoth 53-day drive, the pair of development cars passed through 12 countries, including China, Kazakhstan, Russia, Finland, Norway, Sweden, Denmark, Germany, the Netherlands, Belgium, France and Switzerland. They arrived in Frankfurt on 7 September, in time for the IAA 2019 motor show. Alexander Klose, Executive VP Overseas Operation at AIWAYS, comments: “This world record represents a monumental achievement for our engineers. They have developed a fully-electric SUV that’s capable of traveling hundreds of kilometers between charging in some of the most challenging terrain and remote areas. The fact that we’ve been able to achieve a world record in these conditions demonstrates the U5’s qualities, capabilities and, most importantly, its suitability for European consumers.”

AIWAYS Chief Technical Officer Winter Wang added: “This has been a drive of epic proportions, with the U5 tackling some of the best and worst road conditions that drivers might expect to come across in a lifetime of driving. It shows the high standard of development work that has gone into creating a car that is as suitable for driving in Shanghai as it is in Western Europe.”

The convoy started its journey by tackling the Chinese Gobi Desert and crossing the Kazakh Steppe, locations without an adequate electric vehicle charging infrastructure. The high energy demands of driving on Kazakhstan’s often poor road surfaces, and crossing the Southern Ural Mountains, also posed a challenge to engineers, who frequently relied on low-voltage power sources to recharge the prototype vehicles overnight. Engineers used this to successfully optimise the U5’s charging logic, ensuring compatibility with a variety of different charging standards and varying voltages.

The engineering team on the drive was also in frequent contact with the China-based R&D team, reporting back on multiple hardware and software features. These included the thermal management system underpinning the 65 kWh battery pack, as well as the electric motor, suspension components and dynamic characteristics. With the support of independent test provider TÜV Rheinland, the AIWAYS U5 has recently achieved European homologation in all product aspects ahead of going on sale in Europe next year. The U5 is a statement of intent for the AIWAYS brand as it aims to bring affordable, connected and premium electric transport to the European market in 2020.

ROLLS-ROYCE JOINS THE REBELLE RALLY

ROLLS-ROYCE MOTOR CARS JOINS THE REBELLE RALLY SHOWCASING ITS FIRST SUV IN STYLE

·       Rolls-Royce Cullinan joins the Rebelle Rally with its first entry into the world of adventure

·      The Cullinan is the first SUV for Rolls-Royce featuring its first All-Wheel Drive system paired with the brand’s proprietary Architecture of Luxury to create an ‘Effortless, Everywhere’ experience

·      Drawing from its strong history of adventure, Rolls-Royce enters this unique event with elements of serious competition and the ultimate luxury journey

·      2018 Rebelle Co-Champions have the honor to pilot in luxury for 2019 rally

When Rolls-Royce Motor Cars designed the Cullinan, they envisioned it being ‘Effortless, Everywhere’, and now that vehicle will be tested to its very limits when it enters as a competitor in the 2019 Rebelle Rally. The Cullinan will be contending in this unique adventure which combines elements of serious competition as teams navigate their way to checkpoints across the American West. Piloted by driver Emme Hall with direction by navigator Rebecca Donaghe, they’ll leave cell phones, computers, GPS and worries behind as the adventure is all about the teams and their endless abilities. True to its promise, Cullinan will provide the ultimate experience of ‘effortless everywhere.’

The Rebelle Rally, entering its fourth year, is the first all-female off-road navigational rally in the United States. The event has a unique challenge and scoring system where precise navigation and timing, not speed, is the ultimate goal. Participants trade in cell phones and GPS for old-school navigation in a competition for the elements of time, distance, headings, and hidden checkpoints. Armed only with maps, compasses, and roadbooks, 50 teams of two will be pushed to their limits as they make their way across 2,000+ kilometers of Nevada and California’s iconic terrain.

Rolls-Royce Cullinan Rally Debut

When Rolls-Royce Cullinan made its debut last year, it was truly a Rolls-Royce that has never been seen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

Architecture of Luxury

Key to the creation of the Rolls-Royce Cullinan SUV is the new Architecture of Luxury – Rolls-Royce’s proprietary all-aluminium architecture. Introduced with the new Phantom in 2017. Cullinan uses this new architecture to deliver elegant Rolls-Royce design and presence with uncompromised comfort, space and usability.

The all-new aluminium sub-structure delivers extraordinary car body stiffness for exceptional ‘best-in-class’ functional performance on rough terrain while offering better ride comfort.

It was designed and engineered from the ground up to be scalable to a variety of size and weight requirements for future Rolls-Royce models.  The engineering will also make it compatible with different propulsion, traction and control systems and industry electric drive. In short, the Architecture of Luxury is the technological underpinning for the long-term future Rolls-Royce product roadmap.

The component parts of the base architecture were reconfigured into a spaceframe for Cullinan that was higher and shorter while also delivering a completely new feature never seen before on a series production Rolls-Royce – a tailgate.

Technological Showcase

The integration of new technologies into the architecture was also key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere. The engineering team began by creating a drivetrain that would bring Rolls-Royce’s famous ‘Magic Carpet Ride’ off-road.

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.”

Rolls-Royce’s celebrated Magic Carpet Ride is experienced off-road as well as on-road thanks to the new lighter architecture, and the latest generation of self-levelling air suspension. When driving off-road, the electronically controlled shock absorber adjustment system uses an air compression system to actively push down any wheel it detects losing traction to ensure every wheel is constantly in contact with the ground and maximum torque is being provided to all wheels.

Through a re-engineering of the existing air suspension system – including adding larger air struts with more air volume to cushion the blows of the toughest of terrains, the suspension makes millions of calculations every second as it continuously varies the electronically controlled shock absorber adjustment system – reacting to body and wheel acceleration, steering inputs and camera information. A new double-wishbone front axle and 5-link rear axle deliver astounding levels of control over lateral roll and shear forces and deliver incredible agility and stability, as does the addition of four-wheel steering, all contributing to incredible drivability and nimbleness.

“Put simply, what makes the car great on-road makes the car great off-road,” concludes Krismer.

Cullinan features the reworked new 6.75 litre twin-turbo V12 Rolls-Royce engine[1] to deliver just the right level of torque (850Nm) at the lowest possible revolutions (1,600rpm.) The Rolls-Royce engineering team has ensured Cullinan will take owners to places no modern Rolls-Royce owner has travelled in luxury before.

Mated to the celebrated Rolls-Royce V12 6.75 liter engine is an enhanced state of the art and fully capable eight-speed transmission that delivers with power and grace.  Using Rolls-Royce’s unique Satellite Aided Transmission (SAT) technology, Cullinan’s systems read road and altitude data from the GPS system and anticipate upcoming gear shifts. This advanced SAT system reduces gear shifts by 20%, giving a more efficient and smoother ride regardless of road conditions. The drive system also features strengthened drive and prop shafts, the inclusion of drive to the front wheels as well as the back for the first time in Rolls-Royce history.

The final piece of the puzzle of ensuring that the Rolls-Royce Cullinan is Effortless, Everywhere is one single button. Known within Rolls-Royce as the ‘Everywhere’ button, one single push is all it takes to harness all the aforementioned peerless Rolls-Royce engineering and unleash all of Cullinan’s off-road capability.

Once engaged, the driver can finesse the off-road setting to conquer any situation, whether it be rough track, gravel, wet grass, mud, snow or sand delivering all 627 lb-ft of torque to all four wheels without interruption. Faced with deep snow, sand or the need to ford streams, Cullinan also delivers the deepest wading depth of any super-luxury SUV at 21-inches (540 mm) thanks to its highest ride height.

In-vehicle Technology

A host of cutting-edge technology makes Rolls-Royce Cullinan the most technologically advanced car of its type in the world. Further equipment includes:

·        Alertness Assistant; a 4-Camera system with Panoramic View, all-round visibility and helicopter view

·        Night Vision and Vision Assist including daytime and night-time Wildlife & Pedestrian warning

·        Active Cruise Control

·        Collision Warning

·        Cross-Traffic Warning

·        Lane Departure and Lane Change Warning

·        An industry leading 7×3 High-Resolution Head-Up Display

·        The latest Navigation and Entertainment Systems

Piloting the Adventure

Leading the Cullinan through this incredible adventure are the co-champion Rally team of Emme Hall and Rebecca Donaghe. This team has been competing together since 2016 and were both part of the first Rally four years ago. Emme Hall resides in Oakland and has been an automotive journalist with CNET since 2015. Navigator Rebecca is originally from Houston but now resides in Marina Del Rey where she works as a producer. Their combined skill sets complement each other and make for one unbelievable dynamic duo.

Women In Media

Women’s Media Center Releases 2019 Status of Women in U.S. Media Report:

Men dominate news, entertainment and digital media

94 studies — including new research from WMC — detail the shape and scope of women’s participation in media

Click here to read the full report.

The Women’s Media Center (WMC) today released its 2019 report on the status of women in U.S. media, which shows that despite some gains, men still dominate in every part of news, entertainment and digital media.

“The Status of Women in the U.S. Media 2019” is comprised of 94 studies, including original research by WMC and aggregated research from academia, industry and professional groups, labor unions, media watchdogs, newsrooms and other sources.

Julie Burton, president of the Women’s Media Center, said the data in the report paints a stark picture. “The media is in a state of great disruption, but despite all of the change, one thing remains the same: the role of women is significantly smaller than that of men in every part of news, entertainment and digital media. It is clear that a cultural, systemic shift is necessary if all parts of the U.S media are to achieve gender and racial parity and move toward a world where stories fully represent the voices and perspectives of diverse women,” she said. “Research spotlighted in this report shows that diversity boosts corporate profits. When boardrooms, newsrooms, studios and tech companies fully reflect the faces, genders and myriad talents of our society, we’re all exceedingly better served.”

The report includes several original WMC studies, including “Divided 2019: The Media Gender Gap,” an assessment of where women stand as media writers, reporters, correspondents and anchors in the major news media platforms, including the prime-time broadcast news programs, print publications, wire services and online news sites. Across all media platforms, men receive 63 percent of bylines and credits; women receive only 37 percent.

“Women have been fighting for greater parity and equality in the news media for decades,” said Maya Harris, co-chair, Women’s Media Center. “This report shows that more work needs to be done to level the playing field. Women and our male allies will not rest until we see wholesale change.”

“When we watch the evening news, we’re not seeing an America that truly reflects all voices,” said Pat Mitchell, co-chair, Women’s Media Center. “Too often, the voices we hear and the images we see are men’s. Men largely are reporting and telling the story even though women represent more than half the U.S. population.”

The report is inclusive and also features WMC’s “The Status of Women of Color in the U.S. News Media 2018,” which offers a rare look at where women journalists of color are — and aren’t — in legacy print, radio, TV, and digital news.

“Missing women of color in the newsrooms of this country is an injustice in itself, and an injustice to every American reader and viewer who is deprived of great stories and a full range of facts,” said Gloria Steinem, WMC co-founder. “Inclusiveness in the newsroom means inclusiveness in the news. Racism and sexism put blinders on everyone.”

In an expanded section on tech, social media, gaming and engineering, “Status 2019” also spotlights the growing threat online to women in media and the perils of failing to protect free and safe speech.

“As part of their day-to-day work, women journalists often face a torrent of harassment, denigration, and threats. The point of this hostility is to silence women, most frequently women of color,” said Soraya Chemaly, director of WMC’s Speech Project. “The onus continues to fall on women’s shoulders as individuals.  Media companies have to develop institutional responses to these threats if they are serious about building inclusive organizations.”

Here are the Status report highlights in traditional print and online-only, radio and television, news consumption, entertainment media and technology, social media, gaming and engineering:

In news media: print and online-only:

  • The American Society of News Editors’ latest tally found that women comprised 41.7 percent and people of color 22.6 percent of the overall workforce in those responding newsrooms.
  • Sports desks at 75 of the nation’s newspapers and online news sites earned a “B+” for racial diversity, a “D+” for gender and racial diversity, combined, and a sixth consecutive “F” for lack of gender equity. (Associated Press Sports Editors)
  • Editors of the nation’s 135 most widely distributed newspapers are overwhelmingly male and White. (Columbia Journalism Review)
  • 69 percent of news wire bylines (AP and Reuters) are snagged by men, 31 percent by women; 63 percent of TV prime-time news broadcasts feature male anchors and correspondents; 37 percent feature women; 60 percent of online news is written by men, 40 percent by women; 59 percent of print news is written by men, 41 percent by women. (Women’s Media Center)

In news media: radio and television:

  • A record number of women are employed in TV news, including as news directors, but fewer women and people of color work in radio news. (Radio Television Digital News Association)
  • Women owned 7.4 percent of the nation’s commercial TV stations. (Federal Communications Commission)

In entertainment media: film, TV & online streaming:

  • Over 12 years, through 2018, men accounted for 93.4 percent, or, 654, of the 704 individual directors of the highest-grossing films. Women accounted for 6.6 percent, or, 46 of those 704. (University of Southern California’s Annenberg Inclusion Initiative)
  • The number of women working on-screen in television and online streaming entertainment shows declined 2 percentage points from 2016-17 to 2017-18, when 40 percent of all speaking characters were female and 60 percent were men. (San Diego State University’s Center for the Study of Women in Television & Film)
  • The share of women among nominees in the Oscars’ 19 non-acting categories rose slightly from 23 percent to 25 percent from 2018 to 2019, but women were shut out of nominations for cinematography, directing, editing, original score and visual effects. (Women’s Media Center)
  • The proportion of lesbian, gay, bisexual, transgender and/or queer regular (LGBTQ) characters cast during the 2018-19 broadcast TV season — 8.8 percent of 857 regular characters — was the highest tallied in 14 years. (Gay & Lesbian Alliance Against Defamation)

In tech, social media, gaming, engineering:

  • 45 percent of U.S. gamers were female, reflecting continued, year-over-year increases in female gamers. (Entertainment Software Association)
  • Over a decade, there was no significant rise in the number of female tech workers and Black tech workers. (U.S. Government Accountability Office)
  • 53 percent of women and 16 percent of men said they had been harassed at work. (Women Who Tech)

Click here to read the full report.

About The Women’s Media Center

The Women’s Media Center, founded by Jane Fonda, Robin Morgan, and Gloria Steinem, is an inclusive and feminist organization that works to make women visible and powerful in the media. We do so by promoting women as decision-makers and as subjects in media; training women to be effective in media; researching and exposing sexism and racism in media; and creating original online and on-air journalism.

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Land Rover Provides Behind the Scenes Look into Galactic Flight

Land Rover have revealed a special ‘behind the scenes’ peek into
Virgin Galactic’s operation, following its historic flight into space last week.
The space line travelled 51.4 miles above Earth, a feat it wouldn’t have achieved
without undergoing thorough testing and preparation over the last few months. Land
Rover have been a relied-upon figure in the operational process for Virgin Galactic,
with Land Rover’s fleet of vehicles becoming a part of daily life for the space team.
The partnership between Land Rover and Virgin Galactic was for formed back in 2014,
with both sharing visions of pioneering spirit, technological innovation and sense of
adventure. The togetherness illustrates the commitment that both brands share to
iconic design and engineering excellence, and a desire to push the boundaries of travel
for the next generation.

Check out the link below https://www.youtube.com/watch?v=-zsTXsXCJRM

2019 Chevy Silverado

By Anthony Sovinsky x Reid Urban x Vaughn Lowery

Chevy unveiled their most advanced Silverado lineup ever at the historic Forum in Los Angeles for the 2018 Tailgate Fest. 360 Magazine had the pleasure to accompany Chevy in their VIP lounge, where a delicious home style BBQ plate was served in the comfort of the Silverado’s tailgate. The festival included live performances from some of the biggest country artists –  including rap star Nelly and country music icon Toby Keith. As the feast came to a close, we were chauffeured back to headquarters in our test model to enjoy for the rest of our Labor Day weekend.

The Z71 has a massively updated design that embodies all of its characteristics – powerful, luxurious, and extremely capable. Starting at the front you are encountered by a very prominent front-end with chrome finishes. The contour lines of the truck blend flawlessly from front to rear, ensuring a luxurious façade to an otherwise bonafide work truck. In addition, unlike your typical pickup truck, several aerodynamic additions have been appended to enhance functionality. It includes air curtains in the front grille, similar to the sixth-generation Camaro, that reduce drag by routing air around the front wheel wells and an integrated spoiler at the rear edge of the cab that help reduce wind drag from the truck bed. Proceeding to the rear end, the tailgate is stamped with the iconic “CHEVROLET” in reference to its late, great predecessors of the 1950s and 60s. However, several other modern upgrades have been made that really set this model apart. Enlarged steps have been crafted into the bumper to better accommodate someone with steel toed boots to have easy access to the truck bed. Dual exhausts have also been stylishly integrated with up to 33 inch wheels for modern customer preferences.

The ultimate test of any pickup truck is the capacity and durability of the truck bed or as Chevy coins it: The “Durabed”. The 2019 Durabeds have all been improved in every manner possible. First off, it is equipped to hold the most cargo space in every bed length offered. This translates to 63 cubic feet of volume, making it 20% larger than the competition. More importantly, it is insanely durable and built for the job. It has a higher strength steel floor that can yield up to 340 to 500 megapascal of pressure. Other features include 12 double strength fixed-tie downs that will withstand up to 500 lbs of force before bending, task lighting, and a 120-volt power outlet.

Aside from using the tailgate for Labor Day festivities, most of our time was expended in the cabin. The redesigned interior with added safety features made commuting in the large truck much more comfy. The cabin space has been increased, allowing up to 44.5 inches of front leg room and 43.8 inches of rear legroom. We also found that there was plenty of storage room in the cabin for medium-sized carry-ons. Equipped with a 24-liter storage tray under the second row seat we were able to stow our champion backpacks and spare gym shoes. Moreover, the fabrics of the seats are super durable while also being stain and smell resistant. This made eating on the go less stressful.

The safety features and infotainment system greatly increased our confidence of navigating such a large truck in a busy city like Los Angeles. Maneuverability was made effortless thanks to several great safety features. The heads-up display enables you to keep your eyes on the road, while important information is projected onto the windshield, a rear camera mirror that allows for a wide angled view of areas behind the truck, and surround vision that gives you a birds-eye view to navigate tight spaces. In addition, several anti-collision mechanisms that include lane departure warnings, low speed forward auto braking, forward collision alert, front pedestrian braking, and blind zone alert all help keep occupants of The Silverado safe and sound.

The infotainment comes travel ready with 4G LTE Wi-Fi connectivity, Apple car play, Android auto, wireless phone charging, and Onstar safety and security features. All amazing additions to have on hand for wherever the road takes you.

Last, but certainly not least, we have the the heart of the vehicle. Chevrolet produces arguably one of the best American engines on the market, and so several engines have been introduced to chariot the extensive line up of work horses. The most astounding options include the 5.3L V8 that allows up to 11,600 lbs of towing capacity, an all-new 2.7L turbo charged powerplant that offers up to 22% more torque and greater fuel efficiency than previous models, and new for the 2019 model is the Duramax 3.0L in-line six turbo diesel.

By nature, the Silverado is an all-encompassing vehicle of utility, design, and comfort. Our model, the 2019 Silverado 4WD LTZ crew with the Z71 off-road package, LTZ convenience package, and safety package additions is priced at $55,080 while the base model sticker is $48,700.

For more information, visit the Chevrolet Instagram page.

360, 360 Magazine, Vaughn Lowery,

360, 360 Magazine, Vaughn Lowery,

Speed Read: Supercars

Speed Read: Supercars will guide you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles.

When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.

Supercars are complex subjects that interest nearly all car enthusiasts. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read: Supercars answers the hows and whys of these fantastic cars, offering an engaging review of history, engineering, design, key concepts, and key people.

About the Author

Basem Wasef’s fascination with all things automotive spans back to his childhood in London, where he was known to sing Happy Birthday to his extensive collection of Matchbox cars. Though his enthusiasm has taken him from the Arctic Circle to Modena in pursuit of extraordinary and exotic vehicles, he can’t imagine living anywhere but car-crazed Los Angeles, California.

SILICON VALLEY × BESPOKE ROLLS-ROYCE

SILICON VALLEY TECH EXECUTIVE TAKES DELIVERY OF BESPOKE ROLLS-ROYCE DAWN BLACK BADGE AT PEBBLE BEACH

 

Benjamin Treynor Sloss, Vice President of Engineering at Google and a well-known car enthusiast, has taken delivery of a very personal Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. Presented to him at the Rolls-Royce Collectors Cocktail Reception on Saturday night by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, this stunningly contemporary Dawn Black Badge was created in collaboration with the Rolls-Royce Bespoke Collective in Goodwood, England in the Slosses’ personal livery.

“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”

Ben’s wife Christine subsequently bought a Rolls-Royce Dawn, a motor-car that has become her daily driver. “You can tell which are the favourite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”

“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”

“The Rolls-Royce Dawn Black Badge is the most uncompromising expression of open-top luxury in the world, and Ben’s personal vision has demonstrated that Black Badge Rolls-Royces can be some of the most beautiful statements of automotive power on the road today,” commented Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce on presenting the car to Mr. Sloss.

 

The Ben Sloss Dawn Black Badge

Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.

“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with ‘O my God, that’s unreal — I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”

The Bespoke Collective set to work reinterpreting the colour scheme into Rolls-Royce design language, creating two new bespoke paint colours for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.

The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue leather-clad Aero Cowling enclosing the rear seats.