As part of this year’s Gilda’s Club NYC fundraising, Remembering Marco will participate in the virtual auction launched on Nov. 5 with The Yellow Cab Project. The Yellow Cab Project is part of Remembering Marco, a charity initiative started by Annalisa Menin in 2013 to raise funds in memory of her husband, Marco Omiccioli.
Annalisa Menin, an Italian entrepreneur and writer who was originally from Venice, Italy, built her name with her first publishing project “My Last Year in New York,” a blog that then became a book.
It was dedicated to her husband, Marco Omiccioli, who died prematurely at the age of 33 from cancer in Nov. of 2013.
The Yellow Cab Project started when Annalisa stopped in front of the Kendra Scott window in SoHo, located at the intersection of Spring and Greene Streets. Along with jewelry and beautiful handbags, there were a few die-cast model yellow cabs being used as props, a tribute to the city of New York.
Annalisa went inside to ask what would happen to all those models once the window was emptied. Once she discovered that they would be thrown away, she thought, “Oh, no! I want them!”
Two weeks later, she went home in a real life version of those models, driven by a lovely gentleman with a white, cloud-shaped beard. She carried eight boxes containing as many cabs.
Annalisa created The Yellow Cab Project in 2020. It involved five international artists, designers and creatives, giving them the opportunity to “contaminate” the die-cast model cabs in their own way. The five artists were Warø, Jon Koon, Iena Cruz, Marco Gallotta and Clint Henderson.
To remember Marco in this very eventful year, Annalisa chose to support Gilda’s Club NYC. She strongly believes in their mission to “support, educate, and empower cancer patients and their families.”
This year, Gilda’s Club is turning 25 years old, and they will celebrate this important milestone with a virtual gala Nov. 12. It is the perfect occasion for the die-cast models, now precious objects of beauty and art, to be donated and auctioned, raising funds for Gilda’s Club NYC and its community from Nov. 5 to Nov. 16.
“We are so excited to have these one-of-a-kind yellow taxis included in our 25th Anniversary milestone event to benefit our cancer patients and families and are grateful for this generous collaboration with Annalisa and the remembering Marco Omiccioli Charity Initiative,” said Lily Safani, CEO of Gilda’s Club.
In these unprecedented times of the COVID-19 pandemic, Gilda’s Club NYC, the cancer support organization founded in memory of Saturday Night Live comedienne, Gilda Radner, transitioned their free cancer support program to a virtual program. They will continue to provide essential support services to cancer patients who are among some of the most vulnerable in this pandemic.
Members have expressed sincere gratitude for their quick transition to virtual programming. Due to the increased demand for this program and an affected donor base, they need additional funds to serve their current and growing community.
Annalisa personally experienced how important it is for grieving individuals to have a support system, especially in a city like New York, where many are far away from loved ones. She joined one of the bereavement group at Gilda’s Club NYC in 2013 after her husband Marco passed away, and it helped her tremendously.
You can find more information about Gilda’s Club by clicking right here.