Posts tagged with "producer"

Zach Zoya via 360 MAGAZINE

Zach Zoya – NLIEW

Listen to Zach on 360 MAG Podcast HERE.

Boy wonder Zach Zoya, inked to Universal Music Canada/7ième Ciel, releases his sophomore EP No Love Is Ever Wasted.

“The love you put out in the world is never wasted. You’re just staking up on good Karma. It’s a message to me.”Zach Zoya

The Canadian crooner proved to be an emerging global star with Start Over on his debut EP Spectrum. The smash has accumulated over two million streams, setting the bar in the legendary Montreal’s music scene

Zach’s cinematic visual, directed by Dan LeMoyne, Upper Hand f/ Soran, depicts emotional imbalance while in a relationship. Subsequently, the anthem exhibits his musical complexity, enticing French rap record label 7ième Ciel to sign him as their first English-speaking act.

Watch Offical Video ‘Upper Hand” HERE.

Zach confirms that being mixed race in a melting pot like Montreal has granted him the freedom to explore his sound with ‘zero’ restrictions. Further, at his NYC Ludlow House showcase, he exuded natural talent and continues to be sought-after for his extensive scope of instrumentation. Clearly, working in tandem with heavy hitters like Boi-1da, Don Mills as well as Matthew Burnett has deeply enriched his inventiveness.

Through his road to discovery, Zach has stumbled upon his wide range of vocal capabilities, largely attributed a good friend and keyboardist. Smoke & Dance, from his latest EP, was released in May 2022. It further solidifies him as a riveting griot and clover–virtuoso, rapper and singer. It’s definitely a post-COVID summer banger! “Smoke & Dance is a anthem I made at the worst time in the pandemic,” says Zach.

Lastly, after being on tour with four-time Juno award-winner Charlotte Cardin, Zach is eager to hit a stage near you.

Stay up to date with Zach Zoya by signing up to his mailing list HERE

No Love Is Ever Wasted Tracklisting:

  1. Strangers In The House (feat. Soran)
  2. Understand
  3. Feelings
  4. My Ex Gurl
  5. Smoke & Dance
  6. All Alone In The Universe
  7. Upper Hand (feat. Soran)

Article:

Vaughn Lowery, Iris Li, Armon Hayes

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Fun Fact:

Zach keeps a notepad-sized poster of his game plan for short and long-term goals on an easel, including mantras and a useful shopping list.

See for yourself HERE.

*Photo: Drowster

J Balvin, Lil Baby, Badshah new song via 360 Magazine

Lil Baby × Badshah × J Balvin

Lil Baby hooks up with Indian singer, rapper and producer, Badshah, and Latinx global superstar J Balvin, jumping on their international hit, “Voodoo,” with a remix out today via Capitol Records. Listen HERE.

A trilingual anthem — Hindi, Spanish, and English — produced by top hit making producer/ artist Tainy (who has churned out hits with Bad Bunny, Shawn Mendes, Camila Cabello, Anuel, Rosalía, Daddy Yankee to name a few) “Voodoo” is a cautionary tale of lust and magic. The song’s supernatural theme is reflected in the striking, effects-filled video. 

Badshah is ready for the world to catch his light and has been on a mission to take Desi-Pop global, bridging Indian and Western cultures through jubilant rhythms and hooks that transcend language. Born in Delhi, Badshah is India’s most successful musical artist of his generation, having generated more than 15 billion streams worldwide, performed more than 700 live shows and become an ambassador for global brands. He is one of the few artists to have 18 songs cross over 200 million + views on YouTube.

“Voodoo” marks the first proper collaboration between Badshah and Latinx icon, J Balvin. “J Balvin is like an idol to me,” says Badshah. “He’s been doing what I have been trying to do in my own space, and the way he’s made a way for himself despite the language, despite the odds, really inspired me.”

“Voodoo” follows Badshah’s latest EP Retropanda – Part 1, that released last month. The four-track set includes smash hits “Tabahi” and “Jugnu,” which thus far have accrued over 290 million combined views on YouTube and over 47 million Spotify streams. Badshah’s 2021 viral hit Bachpan Ka Pyaar has over 415M Views on YouTube in just about 8 Months.

In 2021, Badshah inked an exclusive agreement with Universal Music Group to be led by Capitol Records. “Voodoo” continues the groundbreaking artist’s mission, ultimately leading Desi-Pop and Indian non-film music to a global stage.

About Badshah:

Indian rapper Badshah is ready for the world to catch his light. The singer, rapper and producer has been on a mission to take Desi-Pop global, bridging Indian and Western cultures through jubilant rhythms and hooks that transcend language. Badshah is one of YouTube’s top artists worldwide and has amassed more than 15 billion streams. His latest, “Voodoo” with Colombian star J Balvin and reggaeton artist Tainy is the world’s first tri-lingual song, an alluring mosaic of Hindi, Spanish and English – the combined languages of more than two-thirds of the world’s population – over swinging dembow drums. His songs connect majorly on the dancefloor as well as he is one of the few artists to have 18 songs cross over 200 Million + views on YouTube. Badshah flexes celebration and happiness – while he is aware of his own superstardom and immense appeal, his mission is to bring a new sound to people worldwide. “If the numbers went away, in the end it is the song that people love” says Badshah. “That’s most important.”

YVONTI artist photo via Johannes Timander (Flick Agency) for use by 360 MAGAZINE

YVONTI × MVRE

Electric Dance music phenomenon YVONTI has caught the attention of countless for their distinctive take on concealing their identity. Though mask mandates have slowly been lifted in the year 2022, YVONTI keeps themselves hidden by wearing a mask. That’s right; this artist’s true identity has been kept completely secret.

So, why exactly do they do it? Why did this choose this route for their career?

YVONTI decided to hide their identity to take a stand in opposition to societal norms, forcing audiences to throw away preconceptions revolving around race, gender and sexuality. In hopes to remind audiences that it doesn’t matter who you are or what you look like, the true matter at hands matters is the music that is being produced. An artist unlike any other that we’ve seen modernly, YVONTI continues to break boundaries.

Adding in the likes of Swedish Dance Pop Music producer/artist MVRE, we see the two powerhouses collaborate on YVONTI’s latest single “Looking For Me” with a fresh remixed track. The track is full of modern, reimagined pop and dance music influences, showcasing the duos true mutual power.

MVRE, too, stands up for what is truly important to him through his musical endeavors. As a member of the LGBTQ+ community, MVRE has continued to voice how he often grew up with no other artists inside of the Electric Dance music category that he truly connected with. Speaking on such important topics has cemented himself as an advocate within the musical realm.

The 360 team had the opportunity to chat with both YVONTI and MVRE about their artistic careers.

When speaking with YVONTI, we were able to learn more about their reasoning behind the choice to conceal their identity, their musical inspirations and so much more. Let’s dive in.

Q: When did you know that you wanted to pursue a career in music?

A: Music has been a key part of my life for as long as I can remember. In my teens I discovered Electronic Dance Music and fell in love. After that I started producing and realized I wanted to pursue a career in music.

Q: What artists do you look up to the most?

A: I feel quite connected to bands like The Beatles when it comes to my message but musically my inspiration comes from artists like Avicii, Swedish House Mafia, Marshmello, among others.

Q: Tell us a little more about your decision to mask your identity as an artist, and when did you make that artistic decision for your brand?

A: I believe that many uprising issues in the world revolves around preconceptions about colour, sexuality, gender, etc. and I’ve seen it affect the music industry as well. I want people to judge me for my music not judge me for the way I look or the way I act. People are different and if there was more acceptance around the differences there would be fewer conflicts. Strong forces are clearly trying to polarize our society and have so far succeeded since friends/families now can become enemies solely based on different political views. Though I understand that emotions are powerful in questions like these, it shouldn’t ruin those important relationships. I want to be a force to counter the polarization that is connected to preconceptions by letting people judge my music not my person. My plan is to reveal my identity in the future to prove my point.

Q: What type of artist would you describe yourself as? What genres are your favorite to create for?

A: My roots come from the EDM genre but recently I’ve enjoyed producing more pop-like music as well as hiphop.

Q: What does music mean for YVONTI?

A: When I was young, music took me to another place where I could escape reality for a while. I believe that many people feel the same as me, an example is when we’re on a bus or plane and we plug in our headsets and listen to music to escape the less entertaining reality. It’s a way to ”capture the moment” even when the moment isn’t the most enjoyable one. In these situations (and everywhere else) you can choose music after your current mood in order to make yourself feel the way you want to feel. Music is powerful, it can help people in all kinds of situations and my goal is to play a part in my listeners life by creating music that connects them to their emotions.

Q: Will YVONTI’s identity ever be revealed?

A: As noted above I will reveal my identity in the future and if you pay attention you might notice when I start dropping clues on who I am.

Q: What’s next for YVONTI?

A: We’re soon revealing my next release which I am really excited about and more news will follow shortly after. Stay tuned!

360 then got to speak with MVRE about their early beginnings, what LGBTQ+ representation truly means to them and about diversification in the electronic music scene. Let’s take a look at what they had to say.

Q: What was it like growing up in a small town with a lack of diversity and inclusion?

A: I guess you never think of it much as a kid cause all you know is your hometown, but as I got older I slowly started to realize that I didn’t relate that much to the people around me and that there were a few too many that I didn’t share views or values with. Anything that stood out in any way wasn’t really received or accepted particularly well amongst (not all but) most people. I do love my hometown and growing up there, but as with all small towns, however charming, people have a tendency to become cut off and conservative in a way. It’s very sheltered if you don’t actively venture out to see and experience “the real world”.

Q: Did you admire/look up to any artists while growing up that have influenced your artistic career?

A: I think Blink 182 were my first idols going into my early teens and pop punk was the first genre that I really fell in love with. I think I picked up a lot of my way of playing guitar from pop punk, something that I’ve carried over into my EDM productions. I always try to incorporate at least some guitar! Justice was a huge inspiration for getting into electronic music and still holds a special place in my heart and I’ll never forget the first time I heard Swedish House Mafia or Skrillex. I think that speaks a lot for how varied my productions can be, I really take inspiration from most music I like in some way.

Q: When did you decide to pursue creating dance pop music? Did you grow up listening to the genre?

A: No, not really. Like I mentioned, I got into Pop Punk early and from that more Punk and Metal as I started to play in bands. It wasn’t until High School when I heard Justice and similar acts that I started to dabble in making electronic music, though I knew nothing about how to do it. At the end of High School I had gotten into more House music and Dubstep as well and I had my first few DJ-gigs at small clubs. I practiced my productions and my sound started to slowly move towards the Dance Pop-ish sound it has today and 10+ years later here I am, still learning haha! MVRE didn’t come around until around 2017, which was when I decided that I wanted to get more serious about my music.

Q: How important is it for the youth, specifically LGBTQ, to see themselves in the people that they look up to the most?

A: I think it’s very important! It’s about feeling validated, that you belong and knowing you can achieve your dreams, the way you want, just the way you are. Seeing someone “like you” that you look up to can mean a lot.

Q: Do you think that the electronic music scene is making steps towards diversification, or do you think that there’s a long way to go?

A: Yes I do, I think that it’s moving in the right direction. You see more female DJs and artist-producers now than 10 years ago, and more LGBTQ representation too. The mainstream EDM scene is still very “straight-male” dominated, but again, I think it’s moving in the right direction. The more diversity in any genre or field, the more vibrant and meaningful the experience can be for everyone and we all learn and grow from it.

Q: What does electronic music mean to you?

A: I think it’s such a wide and interesting span of sounds, emotions and expressions. You can go deep and vibey, dark and distorted, uplifting and melodic and everything in between. To me I think electronic music is both freedom and constraint at the same time. I can express myself really freely and genuinely, but I also want to make you move, to dance, and that keeps me grounded in a way.

Q: What can we expect from MVRE in the future?

A: A lot of new music, I’m really excited for the projects coming up! Also it would be really fun to get out and start playing shows again. Nothing is in the books yet but who knows what the future holds!

NIKI artist image via Gabriel Chiu for use by 360 MAGAZINE

Before – NIKI

Today, Jakarta-born, LA-based singer-songwriter, and producer NIKI unveils her new single and accompanying video for “Before.” The track is the first single from her forthcoming album Nicole. NIKI first announced the album on her social media pages earlier this week, read more HERE.

Stream/download the track HERE.

Watch the music video HERE.

The reflective record is tinged with nostalgia and sees NIKI yearning for a past relationship that has come to an end and grappling with navigating her feelings and how to let go. The reverb-drenched and scaled-back production of the track highlights NIKI’s lyrical ability to evoke strong emotions and sentimentality through her music.

“Before” continues to see NIKI shine revisiting her singer/songwriter roots through her genuine storytelling as seen on previous singles like “Split” released late last year.

In the accompanying music video, NIKI flies across the globe to the United States in an attempt to rekindle a relationship, but something feels amiss. The video is directed by Isaac Ravishankara and stars Indonesian-American actor Peter Adrian Sudarso opposite NIKI.

On the track, NIKI says “‘Before’ is the irresolute ending to my very first love story. I wrote it as a means to create the kind of closure I never had. I also feel itߣs ironically poetic to open this new chapter by telling you how it ends first. I’m so proud of it, and I can’t think of a better song to introduce the ultimate break-up record I’ve always fantasized of putting out but somehow haven’t until now.”

The release of “Before” comes fresh off the heels of NIKI’s unforgettable performance at Coachella in April, where she became the first Indonesian artist to ever perform at the festival, alongside Rich Brian. NIKI will follow up her Coachella appearance with a performance at 88rising’s 2022 Head in the Clouds Festival this August at Brookside at the Rose Bowl. NIKI previously performed at the 2021 Head in the Clouds Festival last November with a striking set that received acclaim from MTVFlaunt, and The AV Club who hailed her a “goddamn superstar.”

Watch her full performance at the festival HERE.

Most recently, 88rising and NIKI collaborated with Honda on a new docu-series that captured her journey to Coachella, storying her time leading up to her dazzling performance. 88rising is the first Asian music media partner to collaborate with Honda on their music program. The docu-series presented by Honda highlighted various firsts for NIKI from chronicling her first Coachella performance to watching her journey in her first car, a 2022 Honda CR-V Hybrid, capturing this full circle moment all while celebrating her Indonesian heritage, as both episodes were released last month during AAPI Month. Watch episode 1 HERE and episode 2 HERE.

To date, NIKI has accumulated over 1.8 billion streams across all platforms. Her hit single “Every Summertime” from the soundtrack of Marvel’s Shang-Chi and the Legend of the Ten Rings recently went viral and currently has over 220 million streams and climbing. The track, written and produced by NIKI and longtime collaborator Jacob Ray is an exuberant love song with a throwback sound reminiscent of classic R&B and soul. Stream the track HERE.

The aforementioned “Split” comes from the upcoming Head In The Clouds 3 collaboration album, 88rising’s game-changing third installation of the world-building effort that brings together rising artists from East to West. A retro slowburn, complete with steel guitar and NIKI’s sweet rasp, “Split” sees the 23-year-old’s artistic force chronicling the ache of feeling split between two worlds and two homes. Like all her well-loved songs, “Split” leaves a mark

Listen to “Split” HERE.

ABOUT NIKI

With over 1.8 BILLION+ streams to date, 23-year-old NIKI has slammed the door on the conventions of pop stardomߞwriting, recording, and producing her music on her own. Born in Jakarta and based in Los Angeles, NIKI has captured the attention of audiences around the world, earning praise from Billboard “as one of the brightest rising stars.” Earning wide critical acclaim since her breakthrough “Zephyr”, and her debut album, “MOONCHILD”, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of and an advocate for a generation of Asian musical artists.

NIKI’s debut album “MOONCHILD” was released on September 10, 2020 and currently has over 172M streams to date. Complex called MOONCHILD “a full-length offering reflective of the Indonesian vocalist/songwriter/multi-instrumentalist growth and abilities.” i-D shared that NIKI’s storytelling on MOONCHILD was “something we can only aspire to do.” To date, NIKI has garnered over 1.8 B+ streams and received praises from outlets like Harper’s BAZAAR, Forbes, Teen Vogue, Hypebae, and more.

Most recently, NIKI’s song “Every Summertime,” which appeared on the Marvel, Shang-Chi Legend of The Legend Ten Rings Official Soundtrack landed on Spotify’s Today’s Top Hits and Pop Rising amongst others and has been streamed over 200 million times worldwide. She was also the first Indonesian artist, alongside Rich Brian to ever take the stage at Coachella. She is also currently the face of Guess Originals Spring campaign.

With her Indonesian heritage essential to her story, she feels “a social responsibility representing Asian artists, especially as a role model for girls.” For aspiring Asian and Asian American talents aiming to break cultural norms and overcome music industry under-representation, NIKI proves that the highest dreams are indeed within reach.

Capitol Records's Mabel releases 2nd Album via 360 MAGAZINE

MABEL – ALN

Mabel today announces plans for her second album ‘About Last Night…’, which will be released on Capitol Records on July 15. The immersive project was teased last week with new track ‘Overthinking’ (ft. 24kGoldn) and features the euphoric first single ‘Let Them Know’‘Good Luck’ & more to come.

‘About Last Night….’ follows the Brit Award winner’s debut album ‘High Expectations’, which saw Mabel’s catalogue surpass 4.5 billion streams, 8 million singles sold (and twelve top 20s) plus 2.5 million adjusted album sales.

Mabel will be performing June 4 on at Buckingham Palace for Queen Elizabeth’s Platinum Jubilee concert celebrating Her Majesty’s 70 years on the throne. Mabel will join Diana Ross, Queen + Adam Lambert, Alicia Keys, Duran Duran, Andrea Bocelli, Jax Jones, and Nile Rodgers among others.

Conceived by Mabel as the world went into lockdown – and completed as life IRL picks up pace – ‘About Last Night…’ is a vivid and hyperreal journey from the anticipated beginnings to the messy end of the best night out that never was. Each track transports the minutiae– getting ready to go out; feeling invincible; clocking an ex; crying in the bathroom; stumbling home – and transforms the normality into the magical.

Throughout, Mabel once again switches up her effortless way with modern pop: influences span the liberated euphoria of noughties club-culture (dance-pop, house, translatlantic R&B) with deeper themes of expression and inclusion as gained from obsessively re-watching ‘Paris Is Burning’, ‘Pose’ and ‘Drag Race’ during lockdown. It’s this emotional space that (in Mabel’s own words) “brought her back to life” – here is a young woman processing her own, life-changing formative years growing up in the public eye, and taking charge of her narrative through this fantastical space.

The feel-good blueprint of ‘About Last Night’ was conceived between Mabel’s West London home, Angelic studios in Oxford, and some of Los Angels’ most inspiring creative spaces (including the former hilltop residence of Frank Sinatra). Early on in the process, Mabel began to assemble a collective of creatively aligned collaborators including friends and frequent songwriting partners Raye, MNEK, Kamille and Jax Jones. Impressed by his work with childhood hero Robyn on ‘Impact’, Mabel also teamed up with new faces like SG Lewis, before completing the project between lockdowns in the US with collaborators from pop’s top table: Stargate (Rihanna, Katy Perry), Tommy Brown (Ariana Grande, Victoria Monet), Jozzy (Beyoncé, Lil Nas X) and Aldae (Justin Bieber).

Mabel first teased what she had been working on with first single ‘Let Them Know – an unapologetic anthem about dressing up with nowhere to go, and projecting confidence for anyone who needs it. ‘Good Luck’ distilled influences of heartbreak and female solidarity into perfectly realised pop, before the darker side of ‘About Last Night…’ was previewed on ‘Overthinking’: an escapist but unflinchingly honest snapshot of when nightlife meets social anxiety, and how to find your way back to yourself.  

The Mabel of 2022 is a young woman living in full and self-actualised power, intent on making music that will empower anyone who needs it. ‘About Last Night…’ focuses on the tiny, fleeting choices that constitute a big night out – but also those decisions that can be truly life-changing. Here is a record essentially about learning to live for the moment, and the hard-won wisdom that whatever there is to say ‘About Last Night…’ can wait until tomorrow, when the sun will come up again.

ARIN RAY – HELLO POISON

First Studio Album Since 2018 Features D-Smoke Collab “The Mood” and “Gold”  

Arin Ray declares the wait for his highly anticipated second album over as Hello Poison will be released on June 3 via Interscope Records. The album features both of the breakout talent’s acclaimed recent singles, the D-Smoke collaboration “The Mood,” praised by Rated R&B for its “infectious chorus” and Ray’s “honeyed vocals…over the silky production,” and “Gold,” which Billboard called “a lush, romantic ode.” Pre-save Arin Ray’s new album Hello Poison HERE.

“The Mood ” and “Gold” rollouts both included stunning music videos for the tracks, with Arin hopping in the director’s chair alongside Whipalo. In “The Mood,” Arin taps into the bedroom jam’s vibe and enjoys a night of escapades with the visual’s leading lady. The passion revs up again for the “Gold” video, in which Arin and his woman crush revel in a sun-drenched private getaway. Check out the clip for The Mood and for Gold.

Hello Poison marks Arin’s first body of work since his Phases II EP in December 2019 and first full album since his critically acclaimed major-label debut, Platinum Fire, in 2018. The projects captured his versatile vocal stylings that crisscross hip-hop, contemporary jazz or neo-soul instrumentals and have shot him to more than 175 million streams in the U.S. alone . Between projects, Arin has remained active through a spate of features, supplying material for Cordae, Kiana Lede, EARTHGANG, Terrace Martin, and most recently, Blxst on “Fake Love in LA.” Ray also returned to live performing, appearing on The Tonight Show Starring Jimmy Fallon to perform “This Morning” alongside Terrace Martin and Smino. In February, he joined Martin for a slew of New York performances at the Blue Note.

PRE-SAVE Hello Poison ALBUM NOW

Mullrat announces world tour via 360 Magazine

Mallrat – Tour

Multi-faceted artist and producer Mallrat announces her 2022 World Tour to take her brand new, critically acclaimed debut record, Butterfly Blue on the road, with headline shows and festivals across Europe, the UK, North America and Australia. The highly anticipated album was released on May 13th to praise from NPR, Teen Vogue, NME, PAPER, MTV and more, and marks a triumphant debut from Mallrat, solidifying her reputation as a master of clever, timeless pop.

Hot off the heels of an opening stint for Conan Gray in the UK and Europe, the new tour will see Mallrat playing new tracks from the album such as “To You,” which comes fresh off the back of the year’s most unexpected collaboration, “Surprise Me (feat. Azealia Banks),” and its much loved predecessors “Your Love,” “Teeth” and “Rockstar.”

Sweeping across vast, airy production, Butterfly Blue is often surprising, with samples and sounds tucked under the surface: chopped-up Gangsta Pat bars, a flipped recording of a children’s choir performing Lisztomania, and more. Distorted effects were recorded from discarded children’s toys – a sonic gift from producer Clams Casino. Layered like an instrument all their own, her signature breathy vocals are more assured than ever. 

Butterfly Blue is available at all digital retailers HERE.

About Mallrat

Prized producer, songwriter, and collaborator Mallrat – aka Grace Shaw – is a master of clever, timeless pop. Her trio of early EPs – Uninvited (2016), In The Sky (2018), Driving Music (2019) – are documents of an artist on the rise. Mallrat has garnered attention from the NY Times, NYLON, NPR, and more. PAPER named her in their “100 Women Revolutionizing Pop,” after making it onto the “Best of” lists by The Fader, Billboard, NOISEY, NME, Triple J, and Teen Vogue. At home in Australia, she continues to place Top 5 on Triple J charts. In the states, she made her late-night TV performance debut on the Late Late Show With James Corden, while in the UK, winning “Best Australian Solo Act” at the NME Awards. She has toured both at home and internationally, including European and North American support for Maggie Rogers, Post Malone, and King Princess, selling out headline shows from London to New York, and collecting fans in the likes of Mark Ronson and Azealia Banks along the way.

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$kinny album cover art via Republic Records Media for use by 360 Magazine

$kinny – Have A Nice Trip

Today, Los Angeles-based, Saudi-Arabian singer, rapper, songwriter, and producer $kinny drops his anxiously awaited new album Have A Nice Trip via Universal Arabic Music. The album was executive produced by Swizz Beatz—listen HERE.

The album features his new single Salam” with Swizz Beatz and French Montana, out today alongside the official music video—watch HERE. The video stars $kinny, Swizz Beatz, and French Montana and includes impressive video effects that portray iconic Saudi Arabian monuments and Arabic elements, allowing the three artists to continue to bring their Arabic culture into the mainstream.

On “Salam,” $kinny says, “‘Salam’ is a magical record. It started off with an Instagram post from Swizz listening to my song. He sent me a direct message, and we ended up in a studio that same night. It was one of the greatest moments in my career so far. We played that song at least 100+ times that night!”

Swizz Beatz comments, “Being the executive producer of Have a Nice Trip was easy because $kinny is super talented. He’s not just an artist, he writes and produces, which made the process even better!! My favorite part of making ‘Salam’ was the energy the record has. I know it will give off!!” French Montana adds, “That hook represents everything I stand for.”

Today, Variety ran an exclusive piece on the new single and album—read it HERE.

$kinny presents Saudi culture from a fresh perspective, infusing the traditions, inspirations, and sounds of his heritage into an otherworldly brand of hip-hop irreverent of borders and boundaries, yet firmly rooted in the future. He says, “My vision is to make timeless music. From hard energetic records to smooth melodic vibes that take you for a ride, I’m here to push the envelope and give the world a new vibe. I hope my music helps my fans go through the bad and good times. I want my songs to be there for them when they’re happy or sad… also that they should be confident in who they are and always be themselves, dreams come true so be careful what you wish for.”

In March, $kinny dropped his first two singles from the album, “Saudi Most Wanted” and TAMAM” feat. Fat Money. The songs were released with music videos, which instantly trended at #1 and #3 respectively on YouTube in Saudi Arabia upon release. On Have A Nice Trip, he blends cultures and brings people together like never before. Additional collaborations on the album include Belly and King Bach. It follows $kinny’s 2020 single “My Blocka” and breakout projects, 2017’s Late Night Blvd  EP and 2019’s Thank You For Nothing.

Stay tuned for more to come from the buzzing artist this year.

HAVE A NICE TRIP TRACKLIST

  1. “Saudi Most Wanted”
  2. “TAMAM” feat. Fat Money
  3. “Gas”
  4. “Salam” with Swizz Beatz & French Montana
  5. “You Feel Nothing”
  6. “Mind Your Business”
  7. “Blicky” feat. Belly
  8. “Never Leave Me Lonely”
  9. “Higher Than The Moon”
  10. “Cartier”
  11. “Everyday Ballin” feat. King Bach
  12. “My Blocka”
  13. “Wallahi”

ABOUT $KINNY
Music delivered solace for $kinny, and he consistently reciprocates now. The Saudi-Arabian artist grew up in Los Angeles as the child of an American mom and Saudi-Arabian dad. As such, he experienced life in between philosophies, traditions, and cultures. In the midst of this ebb and flow, he embraced music wholeheartedly. Since emerging in 2015, he has generated tens of millions of streams and incited tastemaker applause from the likes of The FADERViceXXL MagazineHotNewHipHop, and more. 2017’s Late Night Blvd EP saw him go bar for bar with titans such as Freddie Gibbs and Ice T. However, Thank You For Nothing established him as an international force to be reckoned with. It clinched #1 on Apple Music Middle East as the banger “Never Snitch (Alhumdulilah)” vaulted to #1 on Apple Music Middle East and took over YouTube as #1 on Trending. As a producer, his influence can be felt across Belly’s See You Next Wednesday as he cooked up Die For It” feat. The Weeknd & Nas and Money Table” feat. Benny the Butcher. Signing to Universal Arabic Music, he ignites his biggest and boldest chapter yet in 2022 with his new album Have A Nice Trip, featuring his latest single “Salam” with Swizz Beatz & French Montana.

headphones image by Alex Bogdan for use by 360 Magazine

SAFE – PARADISE

Today, rapper, singer, songwriter and producer SAFE shares his new single “Paradise” (Bando Recordings/RCA Records). Over a minimal beat, SAFE’s angelic falsetto delicately sings “nothing I would ever trade for you, your love is paradise.” Produced by Jahnei Clarke, listen to the new single HERE.

SAFE stated the following about the new track, “This song is about deserving a love that is true and from the soul – a love that embraces our spirit and makes us feel like we’re in paradise.”

Earlier this year, SAFE released the first installment of his new EP Get Home SAFE (Part 1) which features Kaash Paige on “By My Side” and Kiana Ledé on “Contagious.” The 8-track EP unlocks a unique sonic space, creating a delicate balance of contemporary R&B and hip hop. He received praise from NPRBillboardTeen Vogue and Uproxx , receiving comparisons to Drake and Brent Faiyaz. Listen to Get Home SAFE (Part 1) HERE.

About SAFE:

In 2016, the then 18-year-old SAFE became Toronto’s secret weapon, working closely with Drake and Oliver El-KhatibSAFE came up through the Halal Gang collective, consisting of Mustafa The Poet, Puffy L’z and Smoke Dawg. On June 30, 2018 Smoke Dawg was killed, sending the city into a state of shocked mourning. “He was the voice of the streets,” mentioned SAFE in an interview with Vice. After the tragic loss, SAFE took some time to himself and relocated to New York. Since then, the city of Toronto has been waiting to hear what’s next. In 2019, he released “Paid In Full” featuring Playboi Carti. Pitchfork reviewed the single, stating “his light and buttery melody shines over the gloomy instrumental.” Additionally, SAFE was a writer, producer and vocalist in Polo G’s platinum selling album Hall Of Fame and Hall Of Fame 2.0. Now in 2022, SAFE is looking to elevate. The impact he made in Toronto back in 2016 still remains and he is looking to spread that impact to the rest of the world. 

STEELO BRIM VIA 360 magazine

SPOTLIGHT: STEELO BRIM

Listen to Plan B Freestyle

Listen to Knock Knock Freestyle

Today comedian, producer / writer, actor, musician Steelo Brim drops ‘Plan B’ freestyle which samples Jodeci, Raekwon and Ghostface Killah’s 1995 single “Freek’n You” off of their third studio album The Show, the After Party, the Hotel. Steelo’s ‘Plan B’ freestyle follows his recent release of ‘Knock Knock’ freestyle which has garnered almost 100,000 views in just two days.

Steelo recently released his highly anticipated debut album Eldorado Excursions which entails the progression of Steelo coming from the heart of Chicago’s Westside & ending up in the LA lights to pursue his young dream of working in music. The 13-track project includes features from Fabolous, Buddy, Arin Ray, BJ The Chicago Kid, Chuck Inglish, Dej Loaf, Leon Thomas, Vic Mensa, Problem, Nomad P and more.

About Steelo Brim

Comedian, producer, writer, actor, and now musician, Steelo is best known as the co-host of MTV series Ridiculousness, which has run over 26 seasons in 11 years, as well as his weekly comedic podcast, Wine & Weed. Navigating the music industry through A&R & publishing, he worked with Miguel, Nicki Minaj, Kendrick, MikeWillMadeIt & more.