Posts tagged with "rap"

Yung Raja illustration by Heather Skovlund for 360 Magazine

Rising Singaporean Artist Yung Raja

RISING SINGAPOREAN ARTIST YUNG RAJA RELEASES NEW FREESTYLE MIXING ENGLISH AND TAMIL — LISTEN NOW

NEW SONG “MAMI” IS YASSER’S TRACK OF THE WEEK ON BBC ASIAN NETWORK — LISTEN HERE

INCLUDED ON ‘NME 100’ LIST — FIRST SINGAPOREAN ARTIST TO APPEAR ON THE LIST

LYRICS + TRANSLATIONS HERE

Praise for Yung Raja:

“Singaporean hip-hop star sparks joy with dizzying Tamil and English raps” — NME

“Yung Raja has flown onto the hip-hop scene over the past year, commanding a riotous audience across South East Asia” — HYPEBEAST

“Within a year, [Yung Raja] has grown to become one of South East Asia’s popular hip-hop artists” — Rolling Stone

Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist known for his tasteful unification of English and Tamil lyricism. Over the weekend Yung Raja released another installment of a freestyle that showcases just this. Raja is a master wordsmith and elegantly switches between the languages backed against a trap beat that begs hitting the replay button. The dizzying freestyle comes off the back of his recently released single “Mami” which is also the Track of The Week by Yasser for BBC Asian Network. The video for the song has already surpassed over 100,000 views on YouTube and rising. Check out the song and technicolor video, here.

Alongside the freestyle, Yung Raja also uploaded an informational video “Shtambi Shterminology” where breaks down his everyday slang and Tamil phrases— one of the world’s oldest surviving languages

About Yung Raja:

Named one of NME’s 100 artist of 2021, breakthrough rapper Yung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artist. Known for his tasteful unification of English and Tamil culture in his lyrics. He found viral success in Asia after releasing a string of singles including “Poori Gang,” “Mustafa” and “Mad Blessings”  — the latter of which received cosigns by the likes of Lupe Fiasco and M.I.A.. Raja went on to amass over 11 million plays, a record deal with Def Jam SEA and a whirlwind run that saw him play shows across the continent and a stint in India recording for the famous Kollywood industry. His blend of references combined with natural lyrical ability garnered him critical praise with the likes of NME, Hypebeast, ELLE (Singapore), VICE/Noisey, Rolling Stone (India). While his fashion sensibilities and unwavering experimentation with style has landed him the covers of Esquire and ELLE Singapore as well as brand partnerships with BVLGARI, Gucci, Louis Vuitton, and Adidas. Born and raised in Singapore, Yung Raja aims to reinvent societal views in and out of his homeland, inspire the next generation of cultural conservators, and elevate Southeast Asian hip hop to world class stages through his music. Last year, Yung Raja signed to Alamo Records in hopes to continue confronting the industry with his addictive bilingual delivery and amalgamation of cultural references.

Discover more Yung Raja via:

INSTAGRAM | TWITTER | YOUTUBE

Lil Yachty MICHIGAN BOY BOAT artwork for use by 360 Magazine

LIL YACHTY – MICHIGAN BOY BOAT

LIL YACHTY ANNOUNCES APRIL 23 RELEASE OF MICHIGAN BOY BOAT, REVEALS ARTWORK

WATCH THE TRAILER FOR THE MIXTAPE SPOTLIGHTING MICHIGAN RAPPERS HERE

Today Lil Yachty reveals the artwork and April 23 release date for his highly-anticipated mixtape “Michigan Boy Boat.” Featuring rappers from Detroit and Flint, Yachty unveiled a behind-the-scenes trailer filmed in the Great Lake State.

WATCH HERE.

Lil Yachty has long been collaborating with Michiganders. Since his 2017 Tee Grizzley collaboration “From the D to the A,” Yachty has been featured on songs with Michigan artists Sada BabyYN JayRNC Mike, and Krispylife Kitdd–and these were only primers.

“Yachty’s upcoming mixtape, Michigan Boy Boat, is an ode to the state where a new crop of MCs is currently restitching the fabric of modern hip-hop. It’s also a testament to one of the 23-year-old rapper’s greatest gifts: his ear for talent,” states Rolling Stone.

In February, Lil Yachty released a video for his song, “Royal Rumble,” which features six MCs from Michigan’s vibrant rap scenes. Along with Yachty, the song boasts Krispylife Kid, RMC Mike, Babyface Ray, Rio Da Yung OG and Icewear Vezzo.

Stereogum wrote of the song/video: “For the past few years, the Atlanta rap star Lil Yachty has been making tracks with the best rappers that the thriving Michigan underground has to offer. Yachty was arguably the first mainstream rapper to recognize the talent of people like Sada Baby and Rio Da Yung OG, and when he records tracks with guys like that, it usually brings out the best in him.” Pitchfork stated Yachty “always holds his own and makes everyone around him sound more motivated than usual.”

Lil Yachty has been busy. In between developing a heist movie based on the card game Uno, a series for HBO Max, diving into crypto currency, partnering with Reese’s Puffs cerealremixing the Saved by the Bell theme song, and becoming a favorite on TikTok, “hes a mentor and a mogul…”he’s become an elder statesman of a certain brand of young superstar — and something like the Gen Z answer to Diddy” (Rolling Stone).

Camino Press Photo by Def Jam Recordings for use by 360 Magazine

Camino QxA

Camino, an Atlanta-based singer/songwriter and multi-instrumentalist, is an inspirational, soulful pop and R&B powerhouse with his debut EP, Burning Fire, to be released on April 23. Burning Fire regales the tale of Camino’s past­– both painful and joyous­­­–as he struggled with homelessness after his move from Mississippi to Atlanta, followed his tenacious passion for music, and eventually landed an impressive record deal with Def Jam Recordings. Camino’s music is authentic, invigorating, and raw­. Here at 360 Magazine, we sat down with Camino to discuss how he found inspiration to pursue music in his darkest moments, dream music collaborations, and the upcoming release of his full-length album.

1. What response are you anticipating when your EP, Burning Fire, drops? 

Honestly, I don’t know. I obviously hope the response is amazing, but I honestly don’t know. I just hope people like it and find a way to connect to it.

2. How would you describe the sound of Burning Fire in three words? 

Cinematic, anthemic and vulnerable   

3. Who was your biggest musical inspiration in writing Burning Fire?

My aunt and uncle inspired the song, and it is about them and their story. But musically, Imagine Dragons and Adele, most definitely.  

4. What kept you going to pursue music when it may have felt like the odds were stacked against you? 

God and faith. I know I’m meant to do music. It’s the only thing I’m good at and it’s the only thing that makes me truly happy­­­­–like truly to my core happy.   

 

5. Who would be your dream artist to collaborate with? 

Billie Eilish, Adele, Sam Smith and Lewis Capaldi are all incredible. I’d love to collaborate with any of them. 

6. Did your move from Mississippi to Atlanta influence the music you were listening to and drawing inspiration from? 

Yes, absolutely. Coming from a small city like Jackson, Mississippi compared to Atlanta, Georgia was such a huge leap for me. It gave me more confidence to write the songs I wrote and instilled the passion in me to create the songs I did.  


7. How are you feeling about already being signed such a notable label as Def Jam Recordings? Incredible. God is the greatest. Def Jam is home. They are incredible and provide every resource I need. Shoutout to my team I LOVE Y’ALL!   

8. Looking ahead, do you have more plans for releasing any other music in 2021?  

Yes, full-length album coming. That is my true masterpiece. Just stay tuned–I’m so excited to share with the world.

Black Rob and Sean Combs illustration by Heather Skovlund for 360 Magazine

Black Rob Has Passed Away

Black Rob, Rapper and Former Bad Boy Artist, Has Passed Away at 52 Years Old

Best known for his 2000 single “Whoa!” the rapper was recently hospitalized in Atlanta

Robert Ross, the rap artist known as Black Rob, died April 17 at Grady Memorial Hospital in Atlanta. Fellow Bad Boy rapper Mark Curry stated the cause of death was cardiac arrest, according to Pitchfork. He added that Black Rob was dealing with a number of health issues prior to his death, including lupus, kidney failure, diabetes, and multiple strokes. Black Rob was 52 years old.

“I don’t know where to begin this, but I thank everybody for the donations. Rob passed away about an hour ago,” a teary-eyed Curry said in a video. “I need for his daughter, Iona Ross, little Robert Ross, y’all get in touch with me, please.”

In a second video, Curry stated that he had spoken to Bad Boy founder Combs for the first time in 15 years following Rob’s passing.

“I just want to say thank you. We really did some amazing stuff. RIP to my brother. I was dead with him, I was dead with him,” Curry said. “I ain’t talk to Puff in 15 years. We talked today. This is the beginning of a new us. Rob made sure he knew what he had to do before he parted this world to make sure we all alright — and that’s what he did. Bad Boy for life, yo.”

Diddy posted a tribute on Instagram, stating: “Rest in power King @therealblackrob! As I listen to your records today there’s one thing that they all have in common! You have made millions of people all over the world feel good and dance! You are one of a kind! GOD BLESS! Love. You will be truly missed!!!!”

Born Robert Ross in Buffalo, N.Y., the Bad Boy rapper grew up in East Harlem where he began rapping as a preteen leading to the formation of his first group, the Schizophrenics. He released four studio albums, his most successful being his 2000 debut “Life Story.” Rob is best known for his hit single “Whoa!” which peaked at No. 43 on the Billboard Hot 100. Along with Curry, Rob was featured on Sean “P. Diddy” Combs’ “Bad Boy 4 Life,” which charted at No. 33. Though he left Bad Boy Records in the mid-2000s, Rob reunited with the crew for select dates of the Bad Boy Family Reunion Tour in 2016.

Morray illustration by Heather Skovlund for 360 Magazine

2021 BREAKOUT ARTIST MORRAY

2021 BREAKOUT ARTIST MORRAY SIGNS TO INTERSCOPE RECORDS IN PARTNERSHIP WITH MOE SHALIZI’S PICK SIX RECORDS

Morray’s Hit Single “Quicksand” Surpasses 50 Million Views on YouTube “Big Decisions” And “Switched Up” Continue His Harmonic Rise

The wins continue in 2021 for North Carolina’s Morray. After achieving a stunning rise in notoriety thanks to his hit single “Quicksand,” the artist has officially signed to Interscope through music executive Moe Shalizi and his Pick Six label.

“Morray is an undeniable talent with an infectious energy,” says Interscope Geffen A&M CEO, John Janick. “We couldn’t be more excited to partner with Moe & his incredible team at Pick Six for what’s to come.”  Morray shares the same excitement noting, “It’s just so dope to be on a winning team with pic six and to add a powerhouse like interscope to the mix is just an amazing blessing.” Moe Shalizi adds, “There was so much synergy between our side and interscope that it just felt right, we are really excited to be working with John Janick and the rest of the team”

Since breaking through rap’s ceiling with the harmonious “Quicksand” in October 2020, Morray gained fans from all over hip-hop including Drake, fellow Fayetteville icon J. Cole and North Carolina native Da Baby. He also received a nod from Jay-Z when “Quicksand” was added to Jay’s “2020 Vision Under COVID-19” playlist. “We are very impressed with what Morray & Pick Six have been able to accomplish over the last year and are thrilled to be their partners on this journey,” expresses Nicole Wyskoarko, EVP/Co-Head of A&R at Interscope Geffen A&M.

Soon after “Quicksand,” he released a series of four songs that fleshed out his complex backstory. On “Switched Up” and “Low Key,” he reflects his hardened past. On “Dreamland,” he remembers an impoverished childhood defined by crashing at motels and friends’ houses (“some carpet ‘cause it’s better than the pavement”) and holidays and birthdays gone by with no gifts. On “Big Decisions,” his first release of 2021, he ruminates on his responsibilities as a breadwinner for his family and a role model for his community.

Morray has found a significant audience on YouTube in particular—each song was released alongside a music video that eclipsed one million views within a matter of days. Born Morae Ruffin, Morray made his public singing debut at age 4, when his mother and grandmother called on him in church to bless the congregation with a rendition of his favorite song, “I Believe I Can Fly.” He would later serve as the lead singer of his church choir. He’s worked nearly every job imaginable just to make ends meet—from fast food to construction, calling centers and even driving uber until he found his voice in music. Through his honest and vivid storytelling and emotional recordings he began the process of creating his songbook that included “Quicksand.” The first time I heard Quicksand I knew Morray was a global superstar in the making,” says Baroline, VP of A&R at Interscope. “I’m excited for the world to get to know him and hear what he’s been working on.”

His songs are as honest as they are catchy. And though he’s become a hometown hero in Fayetteville, the deep sense of struggle he evokes in his music gives it a universal appeal. “I’m speaking for every person that has real emotions,” he said. “I’m speaking to everyone that has a heart. Every song that you hear from me is a real feeling. I want people to cry with me. I want people to grow with me. I want people to understand where we’ve come from, and that we can always make it out of everything.”  

Follow Morray

Instagram

Twitter

Facebook 

Playboi Carti illustration by Heather Skovlund for 360 Magazine

Playboi Carti Drops Sky Video

PLAYBOI CARTI DROPS VIDEO FOR “SKY” OFF OF HIS #1 ALBUM WHOLE LOTTA RED

WATCH “SKY” HERE!

LISTEN TO WHOLE LOTTA RED HERE!

Playboi Carti dropped a new video for hit track “Sky” off of his latest album, Whole Lotta Red. The video was directed by Nick Walker and produced by Chad Tennies & Rachel Walden.

Watch the “Sky” music video here.

In January, Playboi Carti landed his first #1 album on Billboard’s 200 Chart with Whole Lotta Red. The album, released on Christmas day, sold 100,000 units and received 160 Million global streams within its first week. In addition, Whole Lotta Red trended #1 upon its release on Twitter, and tracks from the album held 3 out of the top ten trending spots at YouTube including #1 upon release.

Alongside the album, Playboi Carti dropped the official video for M3tamorphosis” ft. Kid Cudi. The video, directed by Nico Ballesteros, has already garnered over 7.3 Million views.

Whole Lotta Red features 24 tracks with appearances by rap superstars Future, Kid Cudi and Kanye West. This is Playboi Carti’s second studio album, following Die Lit which was released in 2018 and debuted at #3 on the Billboard 200 chart. It has clocked over a staggering 1.6 Billion streams for its tracks to date.

About Playboi Carti

In just a few short years, rapper Playboi Carti has amassed millions of streams worldwide, with a global appeal that has steadily placed him within the upper echelon of new stars. The Atlanta native first started his career in high school under the name Sir Cartier. Raised on a cross-section of soulful Pop greats like Prince and Michael Jackson mixed with Trap stars like Jeezy and Gucci Mane, Carti found his own voice, securing local buzz with tracks like “YUNGXANHOE” and “Lost.” He graduated high school and was bound for the Bronx, where connecting with the A$AP Mob became fortuitous as he later forged a bond with leader A$AP Rocky and became a de-facto Mob affiliate. A series of viral hits followed—from “Broke Boi” to “Fetti”—as Carti later inked a deal with Interscope Records and dropped his eponymous mixtape in 2017. The project featured the single “Magnolia,” as its meteoric rise garnered over 600 million cumulative streams with cosigns from Beyoncé and features on series like Atlanta. The following year, Carti dropped his debut album Die Lit, debuting at Number 3 on the Billboard 200, boasting collaborations like Lil Uzi Vert on “Shoota,” “Poke It Out” with Nicki Minaj, “Love Hurts” with Travis Scott and many more. In April of 2020, Playboi Carti returned with “@MEH,” cracking the 80 million mark already in streams. With a constant string of hits, Playboi Carti doesn’t miss.

FOLLOW PLAYBOI CARTI ON SOCIALS:

INSTAGRAM

TWITTER

FACEBOOK

YOUTUBE

Microphone illustration by Heather Skovlund for 360 Magazine

Red Bull Batalla

WORLD’S LARGEST SPANISH FREESTYLE RAP BATTLE, RED BULL BATALLA OPENS APPLICATION PERIOD FOR 2021 U.S. NATIONAL FINALS

Top MCs who have what it takes will advance to next round and compete in the global rap competition’s 15-anniversary season

The new season of Red Bull Batalla kicks off as the largest Spanish freestyle rap battle in the world announces the application phase is now live for the U.S. National Finals. Seeking to uncover the country’s best Spanish freestyle talent around, any MC interested in applying can upload their freestyle submission video via the official Bull Batalla app. This will give them the chance to compete in a virtual qualifier as part of the 15-anniversary of the biggest international freestyle competition in the world.

Following the application phase, from now until April 30th, the top MCs will be chosen to advance to the next round. Those selected will have the opportunity to showcase their lyrical talents and compete in one of the many virtual, regional qualifier battles broadcasts on Twitch this summer. Top contenders from the virtual qualifier will then travel to U.S. National Finals in September. Later this year, all eyes will be on the top MCs as they battle it out in the International Final where one winner will be crowned.

Red Bull Batalla is a global freestyle rap competition that, since 2005, has provided a platform for the best hip-hop improvisors in the Spanish world to connect, develop and compete. The Red Bull founded project has risen to become the world’s biggest international freestyle battle competition, uniting Spanish speakers across the globe. The roots of this improvised rap scene are as deeply connected to hip-hop as they are to the improvisation styles of traditional folk troubadours. With the competition, Red Bull Batalla gives an opportunity for young MCs to train, perform and improve their improvisation and lyrical skills.

The 2020 Red Bull Batalla competition was won by Mexico’s Rapder who delivered the ultimate mic drop to win the most-watched live music event of the year. For the U.S., the region’s National Final winner Yartzifrom Puerto Rico, advanced to the Quarterfinals but was eliminated by Rapder. To relive 2020 highlights head to the Red Bull Batalla website Red Bull TV Batalla.

Chicken N Grits Remix by Yung Pooda feat Trey Songz and Dreamdoll by THE THOM BRAND for use by 360 Magazine

YUNG POODA – Chicken ‘N Grits

ARTIST TO WATCH: H-TOWN RAPPER YUNG POODA

TAPS TREY SONGZ FOR HIT SINGLE “CHICKEN ‘N GRITS” OFFICIAL REMIX: LISTEN HERE.

DEBUTS BRAND NEW VISUAL: WATCH HERE.

2021 breakout artist, rapper and lyricist Yung Pooda raises the bar today with the official release of his “Chicken ‘N Grits” remix with multi-platinum R&B superstar Trey Songz and heavy-hitter Dreamdoll. The Cool & Dre produced track magnifies Yung Pooda’s undisputable versatility as an artist, with a brand-new verse, amplified by infectious melodies from Trey Songz and rapturous rhymes from Dreamdoll. The “Chicken ‘N Grits” remix is assisted by a mind-bending, electrifying visual with all three powerhouse stars, and is available today via It’s A 10 Records on all streaming service platforms.

On the hit-after-hit new remix, Yung Pooda says, “We got the best of the best with Trey and Dreamdoll on the track. They both bring some heat that can’t be topped. Just when you think it can’t get any better, we drop the remix. Run it up!”

WATCH OFFICIAL ‘CHICKEN ‘N GRITS’ REMIX VISUAL HERE
LISTEN TO ‘CHICKEN ‘N GRITS’ OFFICIAL REMIX HERE

Trey Songz shares “Jumping on this remix was a easy call, I love the energy of the original record, it’s crazy. A friend of a friend linked me and Pooda, I jumped on it and we did a video same night.”

Last month “Chicken ‘N Grits” was the #4 most added record at Urban Radio and currently ranks in the Top 35 on Mediabase’s Urban radio chart. And the song continues to catch success across radio, streaming and social media platforms, Yung Pooda continues to garner new fans and accolades as he prepares his debut project, Vivid Pictures.

ABOUT YUNG POODA

“Yung Pooda is winning the battle between life and art…” -Rolling Out

Nothing holds more weight than a promise.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ.  Growing up, Pooda practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-C of Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality. This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life. “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

Bronx Point Renderings by John DeSio (Risa Heller Comms) for use by 360 Magazine

TIME 2 BUILD CAMPAIGN

Campaign To Build the Universal Hip Hop Museum Begins

February 24, 2021 marks the official virtual announcement of the $100 Million global capital campaign, “Time 2 Build” for the permanent home of the Universal Hip Hop Museum in the South Bronx, the cradle of Hip Hop culture. As we enter Phase 2, after raising $23M during Phase 1 for initial construction, The UHHM is launching its capital campaign to support the museum’s “Fit Out” of its interiors. The future home of the Universal Hip Hop Museum is poised to become the premier cultural institution founded to preserve, protect, and present the historic cultural influence of Hip Hop worldwide. This soft launch is designed to engage, excite, and drive donations from Hip Hop lovers locally and globally. With a targeted opening date of 2023 that coincides with the 50th anniversary of Hip Hop, the UHHM will rise with the support and generosity of generations of “Hip Hop Heads” and their passion for the culture.

At 2:00 pm EST veteran radio host on the SoundChat Radio network, Barbara “Roxie” Delaleu, will be joined by Rocky Bucano, Founder and Executive Director of the Universal Hip Hop Museum, with remarks offered by Civil Rights icon, Dr. Benjamin Chavis of Black Press USA. Joining them will be DJ Spark of iHeart Radio, and MC Lyte’s Hip Hop Sister’s Network, and Monalisa, host of Dublab’s Paths of Rhythm. Former New York State Assembly Member and Chair of the Capital Campaign and UHHM Chief Strategist, Michael Blake, and more will join this event to share why donating to build the Universal Hip Hop Museum in the birthplace of Hip Hop, as the “Official Record of Hip Hop,” is so vital culturally. Register in advance for the Universal Hip Hop Museum’s Time 2 Build Capital Campaign fund by visiting this website.

Viewers will be led on a dynamic 3D virtual tour of the Universal Hip Hop Museum, by the UHHM’s Director of Design, architect Michael Ford, founder of the Hip Hop Architecture Camp. He’ll preview the museum’s design within Bronx Point–the award-winning mixed-use, waterfront. 1 million square foot, affordable housing development project in partnership with the New York Economic Development Corp. (EDC), Empire State Development (ESD), and L & M Development Partners. The Universal Hip Hop Museum is the New York City Council’s designated cultural anchor at Bronx Point. And the “Award for Excellence in Design,” has been awarded by the New York City Design Commission to L&M Development Partners for Bronx Point, the future home of Hip Hop culture.

Bronx Borough President Ruben Diaz said “Bronx Point is a tremendous step forward for our borough. Inclusion of the Universal Hip Hop Museum as part of this project will help showcase our role in the creation of that worldwide cultural movement for generations to come.”

Rocky Bucano, Executive Director states, “It is a pivotal time now more than ever that we bring this museum to life. It is a cultural timestamp that will bridge the Hip Hop and Bronx community with a permanent place to call home, but we can not do it without your support. This capital campaign is a call to action to ensure we preserve the culture.”

Michael Blake said as the Chair of the UHHM Capital Campaign, Chief Strategist and former Assembly Member (79th District, The Bronx), “The time for Hip Hop to have its home has come. Now, it’s Time 2 Build. Our $100 Capital Campaign, which is in five phases to signify the five elements of Hip Hop, will ensure that the Official Record of Hip Hop is cemented where it should be, in the South Bronx, the South-South Bronx!”

About The Universal Hip Hop Museum
Anchored in the birthplace of Hip Hop culture, the Universal Hip Hop Museum will break ground in the Bronx in 2020. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2023.  The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present, and future.

Bronx Point Renderings by John DeSio (Risa Heller Comms) for use by 360 Magazine

Bronx Point Renderings by John DeSio (Risa Heller Comms) for use by 360 Magazine

Image of nothing, nowhere. by Dan Brown via Elektra Music Group

NOTHING,NOWHERE. SHARES NEW SONG: UPSIDE DOWN

Fueled By Ramen artist nothing,nowhere. has shared a brand-new single, upside down, which is featured on his widely anticipated new album TRAUMA FACTORY due out February 19th. Available now on all streaming platforms, “upside down” pulses with a duality of hypnotic rhythms as nothing,nowhere. traces the slow and painful dissolution of a relationship from his past.

nothing,nowhere. elaborated on the new track remarking, “We’ve all had our fair share of unhealthy relationships. ‘upside down’ is about a lost love and the inability to accept the new and painful circumstances.”

“upside down” arrives as nothing,nowhere’s recent single fake friend continues to climb Billboard’s “Alternative Airplay” chart, reaching Top 25 at the format this week. Also featured on TRAUMA FACTORY, “fake friend” is joined by a Mason Mercer directed official music video which spirals over nothing,nowhere.’s seamless alchemy of alternative, pop, rap, and punk.

Pre-orders for TRAUMA FACTORY are available at www.nothingnowhere.net featuring exclusive limited-edition vinyl and merch. Each pre-order will receive instant grat downloads of “upside down” and “fake friend” as well as previously released singles: lights (4444), pretend, DEATH, nightmare, and blood (Feat. KennyHoopla & JUDGE).

Over the course of 15 tracks, TRAUMA FACTORY cuts deep and finds nothing,nowhere. once again emerging from darkness, shedding external expectation, and moving forward into the glow of pure creation. Whether it be the anesthetized beats and intoxicating lull of “love or chemistry,” the cold piano-laden longing of “crave,” or the emotional immediacy of “upside down,” nothing,nowhere. paints from a wide palette of pain.

“TRAUMA FACTORY is an accumulation of songs written during a confusing time. it is about accepting the present and following your true north through the pain and suffering of human life,” nothing,nowhere. revealed He added, “I wanted to make an album that was truly genreless and inspire others to challenge themselves artistically. I believe the most inspiring art is unpredictable and unrestrictive. to me thatߣs what TRAUMA FACTORY is.”

Last year, The New York Times hailed “DEATH” as a “Scabrous, immensely satisfying emotional expurgation from Joe Mulherin that deploys early Beastie Boys drums and Rage Against the Machine bark-rapping in service of a rap-rock revival bathed in righteousness.”

Last year, he teamed up with Travis Barker for the collaborative EP, bloodlust. bloodlust was highlighted by lead single destruction, which debuted via The FADER with Kerrang! declaring “bloodlust feels like another world. From start to finish it envelops you in its hazy, muted soundscapes.” bloodlust followed a prolific string of singles from nothing,nowhere. –call back, dread, and ornament, and arrived just a year after the release of his acclaimed 2018 LP, ruiner. The sophomore LP features album standouts ruiner and rejecter, which Pigeons&Planes declared, “perfectly exemplify why nothing,nowhere.’s music is so exciting he’s crafted a world of sound that’s both fresh and recognizable.”

The FADER remarked, “The new record is a stimulating blend of singing, hip-hop, and live instrumentation, all fused together with emo and alternative stylings.” nothing,nowhere.’s 2017 debut album, reaper, was met with critical praise led by the singles hopes up (Ft. Dashboard Confessional) and skully.

The album made a massive impact upon its DCD2/Equal Vision release with The New York Times’ Jon Caramanica placing it at #1 on his list of 2017’s best. reaper “synthesizes the second-wave emo of the early to mid-2000s with the rattling hip-hop low end of the last few years,” he wrote. “(reaper) is one of the most promising pop albums of the year,” Rolling Stone declared, “reaper finds him tonally evoking the glory years of 2000s emo-punk without necessarily replicating it.”

nothing,nowhere. is the musical endeavor of Vermont songwriter, singer and guitarist Joe Mulherin. For Mulherin, nothing,nowhere. is about a connection. It’s one he finds with fans around the world, who gather to see him play on tour and to listen to his songs online. It’s that connection that urges the singer to place his fears aside and step onstage each night to share his art. He sees the potential to help, to make a change, however small it may be and that is why he brings his music out of the Vermont wildness.

Trauma Factory by nothing, nowhere. cover art via  Elektra Music Group

Trauma Factory available February 19th:

01. trauma factory

02. lights (4444)

03. buck

04. love or chemistry

05. exile

06. upside down

07. pain place (feat. MISOGI)

08. fake friend

09. death

10. pretend

11. blood (feat. KennyHoopla & JUDGE)

12. nightmare

13. crave

14. real

15. barely breathing

Stream upside down here. Preorder Trauma Factory here.