Posts tagged with "viral"

Image via Capitol Records for 360 Magazine

Aidan Bissett – So High

AIDAN BISSETT SHARES NEW SINGLE & VIDEO, SO HIGH

Combined Global Streams Of Bissett’s First Four Singles Near 11 Million

Meet the newcomer we love that you need to know, Aidan Bissett – Wonderland

View Official Video For So High HERE

Aidan Bissett is back with an infectious new summer bop, Stay High. As a relationship ends, he yearns for a carefree escape, I don’t wanna feel I just want to fly, We can party all night all night. Download / stream So High HERE. After teasing the song on TikTok and Instagram last week, he shared the official video today. Directed by Dillon Matthew (Conan Gray), the clip finds Bissett high atop a cliff, overlooking the ocean. Alone and unobserved, he performs the song with abandon, exulting in the summer sun and a sense of freedom. View the video HERE.

Following the release of the official video for Bissett’s More Than Friends earlier this month, streams of the track spiked, hitting five million on Spotify alone. Wonderland said, Meet the newcomer we love that you need to know, if you’re not one of the 8 million fans he already has. Aidan Bissett in this New Noise feature, which praised his combination of smooth and soulful beats with meaningful words and true to real-life experiences. More Than Friends was included in BuzzFeed’s recent round-up of 62 Songs You’ve Definitely Listened To At Least 15 Seconds Of On TikTok This Year, underscoring how ubiquitous the track has become since its release last November.

Just a year ago, Bissett released his first single, Different, which immediately gained traction online. As he amassed a sizable following on TikTok, he next put out Worst Girls of All Time, an anti-love-song spiked with moody guitar riffs that landed on Spotify’s Fresh Finds playlist, and More Than Friends. Written, recorded, and produced entirely by Bissett, the songs earned him major buzz and landed the 18-year-old a deal with Capitol Records before he had even graduated from high school. Combined global streams of Bissett’s first three tracks and his Capitol debut single, Communication, are nearing 11 million.

Born in Florida, Bissett was raised on classic rock bands like Led Zeppelin and AC/DC. He moved to Oregon with his family when he was five and started playing electric guitar in second grade. By the time his family moved back to Florida, he was a teen. Enamored with indie rock, he began teaching himself to produce his own music. Channeling the pressures, anxieties and wildly heightened emotions of adolescence into songs, Bissett has forged a high-energy breed of indie-pop built on his shimmering guitar work, heart-on-sleeve sincerity and self-effacing humor.

For more information on Aidan Bissett visit Instagram, Tik Tok, Facebook, YouTube and website.

Image via Epic Records for 360 Magazine

Delilah Montagu – Baby EP

DELILAH MONTAGU RELEASES BABY EP

WATCH THE VIDEO FOR COMING FOR YA HERE

COLLABORATES WITH FRED AGAIN.. BENJY GIBSON AND TOWA BIRD

Woozy and glowing, but the London pop star packs seemingly endless, subtly insistent hooks into this surrender from a relationship’s dying days – The Guardian

The hotly tipped singer combines vocal nuance and restraint, nagging hooks, languorous slow-disco grooves and candid lyrics, with beautiful results – The Sunday Times Culture

Keep your eye on this one – L’Officiel

London based singer/songwriter Delilah Montagu today releases the 9-track ‘Baby’ EP. ‘Baby’ marks the 23 year-old’s third EP and signals a sonic departure from last summer’s brooding and melancholic This Is Not A Love Song EP.

LISTEN TO THE BABY EP HERE

Produced by Benjy Gibson, who co-wrote every song with Delilah, the EP steers away from the autobiographical nature of her previous releases, instead creating characters in a hedonistic, passion-fuelled fantasy world that the pair lived vicariously through as the world was at a standstill. The EP features additional production work by Benjy Gibson’s brother, BRIT Award winning producer Fred again.. on opening track BABY, as well as guitar lines from Billie-Eilish approved TikTok sensation Towa Bird on Coming For Ya

Current single Coming For Ya sees Delilah embrace a new sense of self and freedom as she becomes the narrator on this project born out of lockdown isolation. Delilah discovers a new acceptance in her own sexuality, whilst in the official video she explores real life couples of all sexualities and backgrounds; I’ve had girlfriends and boyfriends, but I don’t identify strongly with being gay, straight or bisexual, says Delilah. I now know that this fluidity can be freeing. It doesn’t mean I’m confused and I don’t need a label.

Above all, Delilah’s new EP Baby is about freedom, feeling and taking back control of your happiness. There’s been a huge shift for me in my ability to express myself, says Delilah. I used to be so afraid of being a woman, ashamed of feeling sexual, scared of falling in love, but I’m embracing it all with this EP.

Baby EP Tracklisting

  1. BABY
  2.  I’m All Yours
  3. Runaway Car
  4. Lost Keys
  5. Coming For Ya
  6. die 4 u
  7. I wanna FEEL
  8. bye bye
  9. Stay Here

About Delilah Montagu

Debut EP In Gold introduced Delilah in 2019 with its pensive soulful rumination on coming-of-age. This energy soon flourished further with the release of this year’s This Is Not A Love Song EP and it’s streaming hit Loud, produced with Robin Hannibal (Drake, Rhye, Anderson. Paak). Reeling from her performance of Drive (a collaboration with Black Coffee and the #1 most streamed domestic single on Spotify ever in South Africa) at the online Global Citizen concert, curated by Lady Gaga – Delilah then released singles Version Of Me, Loud and Us, all garnering critical acclaim from the likes of The Sunday Times Culture, i-D, The Independent, Wonderland, Numero, The Guardian and L’Officiel to name a few.

Influenced by the likes of Leonard Cohen, Phoebe Bridgers, Carole King, Arlo Parks, Lizzo, Bon Iver and St. Vincent, Delilah is taking a total departure from the melancholy, to “just fucking express yourself” on her latest project. Written and produced with Benjy Gibson, and featuring collaborations with Fred again… and guitarist Towa Bird, the ‘Baby’ EP will be the soundtrack to your post-lockdown freedom, as Delilah matures dramatically both as a songwriter and as a person.

Find more about Delilah by visiting her website.

Clairo album cover via Nicole Hajjar for use by 360 Magazine

Clairo Releases Sophomore Album Sling

Clairo has released her highly anticipated sophomore studio album, Sling, today via FADER Label/Republic Records.

Co-produced with Grammy® Award-winning producer Jack Antonoff, Sling was recorded at Allaire Studios in Upstate New York and features 12 tracks, including her critically acclaimed track, Blouse, which the 22-year-old performed live on NBC’s The Tonight Show Starring Jimmy Fallon last month. 

“I’m so excited for you to hear this record, I hope you enjoy it,” Clairo reveals. “It’s for mom, for Joanie, for me and for you.”

Claire Elizabeth Cottrill, known professionally as Clairo, began her love affair with music in her hometown of Carlisle, Massachusetts. When she was 13, she started posting covers of popular songs to her YouTube channel and Bandcamp. Her song Pretty Girl went viral on YouTube in 2017, just a few months before she was signed with her first talent agency. Praised for her diary-worthy stories earmarked by her devilishly sharp commentary and angelically intimate vocals. The singer, songwriter, multi-instrumentalist, and producer has quietly threaded these stories into the fabric of popular culture since she first surfaced as a phenomenon out of her dorm bedroom. Following the success of her 2018 debut, Diary 001 EP, Clairo unveiled her 2019 full-length debut album, Immunity (FADER Label). The now 22-year-old received critical acclaim from the likes of Billboard, The New York Times, Los Angeles Times, NME, NPR, Pitchfork, Rolling Stone, and many more. Beyond performing on TV shows like Jimmy Kimmel LIVE!, and most recently The Tonight Show Starring Jimmy Fallon, she has notably sold out headline tours as well as joined the bills of Coachella and Lollapalooza. Her growing catalog includes the platinum-certified Pretty Girl and gold-certified 4Ever and Flaming Hot Cheetos, in addition to Are You Bored Yet?—her platinum collaboration with Wallows. To date, she has amassed over 3 billion streams and counting. In 2021, she turns the page on the next chapter with her highly anticipated sophomore album, Slingout everywhere now.

Photo via Kristen Kanopka of Capital Music Group for use by 360 MAGAZINE

TESHER × JASON DERULO VIDEO

BOLLYWOOD HOLLYWOOD DUO TESHER X JASON DERULO UNVEIL OFFICIAL VIDEO FOR “JALEBI BABY” Watch HERE.

Combined Global Streams Of “Jalebi Baby” Near 200 Million & The Duo Also Stars In The Newest #ItStartsOnTikTok Campaign, Now Live Globally HERE.

Canadian-Indian rapper/producer Tesher and award-winning singer/songwriter Jason Derulo play restaurant workers vying for the attention of a beautiful customer in the vibrant official video for their reimagination of Tesher’s global hit, “Jalebi Baby.” Director Gil Green (Drake, J Balvin, Nicki Minaj) captures the song’s Bollywood Hollywood vibe as Tesher and Derulo take turns fantasizing about performing for their Jalebi Baby. Choreographed by both Derulo’s long-time choreographer, Jeremy Kenyel, and Tesher’s choreographer/manager, Divya Jethwani, the video features multiple dance scenes – one of them marking the first time in history that a major American artist has performed a Bhangra routine on screen. The video showcases colorful costumes sourced from South Asian designers including KYNAH and holiCHIC and was filmed at the elegant Taglyan Cultural Center in Hollywood. The jalebis (South Asian desserts) seen in the video were prepared on site. View the iconic video HERE.

Tesher and Derulo performed “Jalebi Baby” on the “TODAY” show last week as part of the Citi Music Series. View HERE. With its incredibly catchy chorus, effortless blend of English and Punjabi lyrics and Latin-flavored production, the song has become an upbeat, inclusive anthem for people of all cultures, with combined global streams approaching 200 million.

“Jalebi Baby” is one of the year’s biggest TikTok songs with seven billion global video views and over three million TikTok creates to the original song so far. This success has landed Tesher and Jason Derulo as the main characters in the newest #ItStartsOnTikTok global campaign, which highlights how the ‘Jalebi Baby’ remix came to be. TikTok is changing the way people consume music. A springboard for songs and artists, TikTok breathes new life into catalog tracks and also provides a fresh platform for emerging and established musicians alike to reach new fans.

The song was originally released in 2020 and quickly became a viral sensation, topping the Shazam charts in 25+ countries and inspiring millions of videos across social media platforms. “Jalebi Baby” hit #1 on YouTube Shorts chart and took the top spot on the Snapchat recommended playlist. Views of the lyric video are nearing 100 million.

About Tesher

Tesher, a multilingual rapper, singer-songwriter, producer and mixing engineer is bringing South Asian influences to the global soundscape in ways never heard before. His Canadian upbringing and Indian heritage have led him to create genre-defying and energetic music that resonates with audiences beyond his dual identity. Following in the footsteps of K-Pop and Latin acts before him, Tesher authentically bridges the gap between the cultures – owning the narrative and his South Asian identity through his innovative music. After years of independently uploading his music to YouTube and Soundcloud, Tesher earned widespread recognition for his remix of Lil Nas X’s “Old Town Road” ft. Billy Ray Cyrus. The remix, which sampled music and lyrics from AR Rahman’s Bollywood hit “Ramta Jogi,” became a hit on social media and grew Tesher’s online profile. Tesher’s “Young Shahrukh,” an original hip-hop song inspired by Bollywood actor Shah Rukh Khan, continued Tesher’s string of viral hits and was his first to reach #1 on the BBC Asian Music Chart following its release in 2020. Standing at the forefront of the globalization of music, Tesher equally belongs to both the East and the West. His career skyrocketed in 2020 when he added his own vocals to his remix of Justin Bieber’s “Yummy.” After his vocals blew up on TikTok and Instagram, Tesher found fans begging him to create an independent solo record. With that vote of confidence, he was inspired to create the viral hit “Jalebi Baby,” which he later reimagined with Jason Derulo.

About Jason Derulo

Forward-thinking, genre-defying, and massively creative, Jason Derulo has staked his claim as one of the most dynamic forces on the global pop landscape. Since breaking through with his five-times-platinum single “Whatcha Say,” the award-winning singer/songwriter has sold more than 200 million records worldwide. His latest triumphs include emerging as one of TikTok’s most influential users, boasting the 11th overall biggest account on the video-sharing platform, prevailing as the fourth-most-followed male, and regularly amassing over five million views per TikTok post. Now at work on his highly anticipated fifth album and full-length debut for Atlantic Records, Derulo recently delivered a series of smash singles while operating as an independent artist. Those tracks include the wildly catchy “Lifestyle” feat. Adam Levine, “Take You Dancing” (a pandemic-era love song that’s inspired over a half-million videos on TikTok), and the double-platinum “Savage Love (Laxed – Siren Beat),” a collaboration with New Zealand-based producer Jawsh 685 that hit No. 1 on Top 40 radio, with its official BTS remix reaching the top slot on Billboard’s Hot 100. A truly multidimensional creator, Derulo has also established himself as an actor and businessman, investing in enterprises like Catch L.A. and Rumble Boxing and becoming part-owner of Bedlam Vodka. With his most recent ventures including launching an innovation-minded podcast and developing a line of supplements and fitness products with the Najafi Group and BodyBuilding.com, he’s also partnered with Z2 Comics to create a graphic novel, a project based on a superhero called Uzo, the crime-fighting character he first introduced on TikTok.

Image via Interscope Records for The 360 Magazine

Kidd G Announces Headlining Tour In Support of Debut Album

BREAKOUT COUNTRY STAR KIDD G ANNOUNCES FIRST HEADLINING TOUR, TICKETS ON SALE NOW HERE, PRE-SAVE UPCOMING RECORD SUMMER IN A SMALL TOWN HERE

Amassing over 100 million streams and drawing praise from Billboard and more, fast-rising Country star Kidd G announces dates for his Down Home Boy Tour where he will be performing alongside fellow country artist Spencer Crandall. Kicking off in Houston, TX this Fall and ending at the iconic Gramercy Theatre in New York, the seven stops will mark the first time that the 18-year-old headlines since gaining notoriety in 2020 with his viral hit Dirt Road. The official announcement came earlier this week via Kidd G’s Instagram. Tickets are available now HERE.

Be on the lookout for more music very soon from Kidd G, and pre-save his upcoming single Summer in a Small Town HERE. 

Along with officially surpassing 100K subscribers on YouTube, Kidd G recently enlisted Lil Uzi Vert for a fun remix of Teenage Dream. The track was an instant hit, gaining recognition from HYPEBEAST, XXL, among others. Kidd G also linked with longtime country music heavyweight Colt Ford to assist with a remix to his viral hit song Down The Road. Both achievements arrive on the heels of Kidd G’s full-length project, Teenage Dream: 1000 Miles from Georgia, the deluxe version of his debut EP, Teenage Dream, a six-track project which features a collision of potent beats and gritty yet melodic guitar work working together on the 18-year-old’s first solid body of work. Throughout the EP, that sound creates a powerful backdrop to the slice-of-life songwriting many fans first discovered on Dirt Road — the October 2020 release that quickly landed on the Billboard Hot Country Songs and amassed 5 million YouTube views in little over a month on the official music video (16M views to date). The Georgia-bred singer/songwriter recently caught the attention of CMT, who hailed his music as earwarming and undeniable, and THE NEW YORK TIMES, who exclusively profiled him earlier this year online and in print.

For more information on Kidd G follow his Instagram, Facebook and TikTok.

ABOUT KIDD G

Growing up in the small Georgia town of Hamilton (population 1,130), Kidd G first found fame online through TikTok and SoundCloud, where he got his start posting songs he’d recorded with his friend Nolie Beats. In spring 2020 he caught the attention of Rebel Music, who signed him on the strength of his genre-warping talents. While early tracks like his debut single Sorry lean toward traditional hip-hop, he later brought an element of old-school country into his songwriting. As he continued posting his music on SoundCloud, Kidd G soon amassed a dedicated following undeniably drawn to his down-home charm and the honest detail of his lyrics. 

As he continued exploring his country roots, Kidd G soon came up with Dirt Road —a nostalgia-soaked ballad that quickly went viral, its video surpassing 5 million YouTube views in little over a month. I love country because it feels so natural to me, and you can really tell stories in the songs, says Kidd G, naming Hank Williams Jr. among the artists he was raised on. Now having surpassed 1.5M monthly Spotify listeners, his tracks have seen radio play from KIXX Country Radio in Australia, and reached new peaks on highly coveted country playlists including Amazon Music’s ‘Country Heat’ (peaked at #2), and Spotify’s ‘Hot Country’ (peaked at #3). Following his new partnership with Big Machine Label Group’s The Valory Music Co., Kidd G is now back in the studio and eager to share all new music that will continue to showcase his unique raw talent.

Listen to Kidd G’s Break Up Song via eSingle, Amazon, Apple Music, Deezer, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube Music.

Image courtesy of RCA records for 360 Magazine

Christian French – Avalanche

CHRISTIAN FRENCH RELEASES AVALANCHE ALONG WITH THE MUSIC VIDEO

24-year-old pop singer-songwriter Christian French releases his new track Avalanche along with the music video via Disruptor Records/RCA Records. The video, which is directed by Olivia Shapiro, is Christian’s first taste of new music in 2021. Watch HERE.

Christian has spent his career centering his music on the hardships of anxiety and trying to rationalize its impact on mental health through an optimistic filter. But during the pandemic, he found himself stuck: he was struggling with his songwriting prowess, unsure of how to mine inspiration from his experiences in life at a time when quarantine limited the opportunities at hand.

For Christian, most of that soul-searching came from the demise of a three-year relationship which jostled the foundation of his approach to writing music. Avalanche is a byproduct of Christian reflecting on all his past relationships. It pivots from the introspection of prior releases to an interrogation of what exactly waters the seed of romantic doubt. It is a brisk pop song that gallops with passion, contrasting the sober realization that the time has come to move on from his partner. He worked with songwriters Jacob Kasher (Charlie Puth, Selena Gomez) and Jake Torrey (Justin Bieber), as well as producers Andy Seltzer (Maggie Rogers), Pink Slip and inverness.

Christian French says, I’ve found that in every relationship I’ve been in, there always comes this initial thought of me wondering what life would be like without this person, where I start to fantasize a better life on my own.  This thought starts out so innocent, but over time, the more I give that thought attention, the more and more it snowballs into what I actually want.  One simple thought grew into an avalanche.

About Christian French

Christian French, 24-year-old Indiana native has become one of America’s fastest-rising indie-pop stars. He learned to play piano by watching YouTube instructionals and started posting covers online, but it wasn’t until college that writing original music became a reality. He soon chased his dreams to Los Angeles. It was there in 2017, while sleeping on friends’ couches, that he penned his first single, love ride, which has amassed over 33 million streams globally and helped him build a rabid fanbase, setting the tone for his bright future. Just a year later, Christian joined friend and fellow pop artist Chelsea Cutler on a nationwide, sold-out North American tour followed by another, even bigger tour with Quinn XCII. He introduced a crisp, guitar-plucked sound with the independent release of 2018’s debut natural colors EP, which has racked up more than 76 million Spotify listens to date, and chased it with 2019’s breakthrough bright side of the moon, a six-track manifestation of his ruminations on mental health matched with tales of romance. bright side of the moon featured Christians hit track head first, which has amassed over 97 million streams worldwide. He followed this up by embarking on his debut headlining tour. In fall 2020, Christian released his third EP good things take time which embodied a more confident sound that straddled pop and rock without losing the clarity of its predecessor. The tracks featured on the EP received praise from TIME Magazine, Billboard, Ones To Watch, BELLO Mag, American Songwriter, and CelebMix. Additionally, Christian will be playing at Lollapalooza in Chicago, IL on Thursday, July 29th.

Buy/Stream/Watch Avalanche and watch the Official Video

Follow Christian French via his Instagram, Twitter, Facebook, YouTube and TikTok.

Art by Maria Solomon for use by 360 Magazine

Traveling in a time of COVID – How Parnell Pharmaceuticals nasal spray can help protect travelers 

Traveling in a time of COVID – How Parnell Pharmaceuticals nasal spray can help protect travelers. 

As many are starting to venture out on vacations and air travel the must have items to take include hand sanitizer, and disinfecting wipes but recent research has shown that nasal sprays can help protect against some viruses. Especially during this critical time when many are still hesitant to be vaccinated, consumers will look to products such as these to provide an extra layer of protection.

A successful ENT specialist and a board-certified dermatologist took their talents to develop, manufacture, and market prescription and OTC products that maintain and restore mucosal and skin integrity. These nasal sprays, mouth sprays and wipes are the must have products for consumers to arm themselves to combat viruses, bacteria and provide another layer of protection against COVID-19.

Dr. Francis Parnell, a practicing Otolaryngology-Head and Neck (ENT) Surgeon for over 30 years is Chairman and C.E.O. of Parnell Pharmaceuticals, the pharmaceutical company he co-founded. In 1986 with his wife Dr. Diana Parnell. Diana Parnell is a board-certified dermatologist with extensive experience and expertise in cosmetic and laser surgery as well as general dermatology and head of Cosmetic and Laser Surgery Institute, Kentfield, CA. Together the couple bring years of consumer health experience, treating patients and developing oral, nasal and personal care products so that consumers could have options to protect themselves.

Parnell Pharmaceuticals announced the development of the topical nasal spray called Nomovid. Nomovid is based upon a substance licensed by Parnell from New Mexico Tech University to treat drug-resistant bacteria and fungi such as MRSA and Candida auris.

Our products provide an extra layer of antiseptic protection which is so helpful especially for those who travel frequently. Since it breaks down lipids in the viral envelope, we tested the nasal spray against the novel coronavirus, says Parnell. An independent, outside laboratory has confirmed our findings and found it to be greater than 99.7 % effective in vitro within five minutes against the SARS-CoV-2 virus which causes COVID-19.

Parnell’s newest patented product, Mouth Kote-MD Mouth Spray, contains MycoDelens and Natural Yerba Santa and has been shown with in vitro laboratory testing to be an effective antiseptic against Antimicrobial Resistant (AMR) pathogens including bacteria, fungi, and coronaviruses such as the SARS-CoV-2 virus. Mouth Kote-MD is an excellent pre-rinse before dental exams to help prevent COVID-19 and, in addition, it helps dry mouth and restores enamel. It has also been shown to be effective as well against Streptococcus mutans, a major cause of dental caries (cavities) and Candida albicans (yeast).

For the convenience of travel, individually packaged DermSol-MD® Antiseptic Face & Body wipes were developed specifically for topically decontaminating dangerous viruses like Coronavirus (COVID-19) and Antimicrobial Resistant (AMR) bacteria like MRSA. They moisturize the skin and contain natural Yerba santa. Unlike standard wipes and sanitizers, DermSol-MD® is free from alcohol, biocides, and other toxic chemicals and it does not cause skin irritation and destroy skin cells.  Conveniently packaged and individually wrapped they are perfect for on the go.

For more information about the product please visit  Parnell’s website.

In addition, as viral infections tend to start in the nasal passages, keeping the nose healthy can protect against colds, flu and respiratory issues. Parnell offers the following travel tips:

  1. Especially during this challenging time….if required, always wear your mask to cover your nose and mouth. As airplane and summer travel season picks up, have a travel kit ready before you board or head out on an adventure – extra masks, sanitizing wipes and nasal spray
  2. Keep nasal passages moist – Parnell’s Pretz-MD/Nomovid Saline Nasal Spray adds an extra layer of protection even if you are vaccinated
  3. Drink water, stay hydrated – always so important when it comes to cold/flu season. Fluids can help avoid dehydration especially with air travel.
  4. Many medications (e.g. decongestants) can contribute to nasal dryness.
  5. Humidifiers are great in the home to keep the air moist and nasal passages healthy  There are some travel sized ones that are perfect to take along with you on your trip.

Parnell Pharmaceuticals, Inc. is a closely held, private pharmaceutical company founded in 1986 and headquartered in San Rafael, California with an office in Dublin, Ireland. The company develops, manufactures, and markets prescription and OTC drug products that maintain and restore mucosal and skin integrity. The products are natural-based and patented for oral and nasal care, personal care, and anti-infective use. Parnell products are marketed and distributed in North America and Europe. For more information, visit their website.

Mouth kote courtesy of AMS Communications for use by 360 Magazine
Courtesy of AMS Communications for use by 360 Magazine
Li Heat via Interscope Records for use by 360 Magazine

Li Heat – Heatin’ Up

After racking up millions of views and streams independently and attracting cosigns from the likes of Young Thug, Gucci Mane, and more, viral rap phenomenon Li Heat unleashes his new mixtape, Heatin Up. Along with the full project, an official video for “Victim” with Li Heat and Big 30 is out now. The Niles Bryant directed visual is a high-energy showcase of the duo’s combined lyrical skills.

To listen to the mixtape, click HERE

The project showcases his growth as a red-hot artist-to-watch. Among multiple bangers, it boasts his breakout anthem “007,” which has amassed over 5 million YouTube views on its official music video and north of 1 million streams.

Additionally, Heatin Up flaunts fan favorites such as the wild “Young & Turnt” and his most recent drop “Intro.” Elsewhere on the project, he leans into airy keys on the proud Alabama anthem “Crimson Tide” [feat. Big Yayo] where he namechecks Crimson Tide heroes like DeVonta Smith. Everything concludes on “Bows” [feat. Manny Major]. He and Manny Major launch a lyrical crossfire accelerated by rapid fire cadences and tense production. With no shortage of rambunctious delivery, trap-flavored energy, and Alabama grit, it illuminates his rhyme prowess and cements him as a force to be reckoned with.

About Li Heat

Hailing from Birmingham, AL, Li Heat is the latest viral rap phenomenon poised to take over the industry’s new wave. Heat originally gained notoriety for his track “007”, an instant viral success and his biggest single to date. The rambunctious, trap-flavored, warm tune has now amassed more than two million views since uploaded to YouTube on May 27. The song’s simple, yet catchy setup has made fans out of everyone, including Young Thug and Gucci Mane (who he’s since collaborated with). 

Li Heat’s style is catchy, bare-bones, and instantly memorable. He lists his inspirations as NoCap, Rylo Rodriguez, Tee Grizzley, Luh Soldier, and Lil Baby, incorporating traces of their influences into his rap style in a way that boldly creates its own, unique niche in rap’s crowded culture. It’s both familiar and yet different enough to make you intrigued. Now with the release of his debut project, which traces his growth as a musician, the Alabama-bred lyricist is on the verge of dominating the airwaves after only being in the industry for less than a year.

Heather Skovlund Music illustration 360 Magazine

Mount Music Talent Management Relocation

Virginia is For Music Lovers: Mount Music Talent Management Relocates to Virginia from LA, Signs Tall Boy Special

Los Angeles talent agency relocates to Richmond, Virginia, and signs TikTok sensation Tall Boy Special

Founded in Los Angeles in 2017, Mount Music & Entertainment is making the move across country, relocating to Richmond, Virginia. The move gives the agency a chance to expand the roster of talent that it represents and manages. The latest talent Mount Music & Entertainment has signed is Tall Boy Special, a TikTok sensation that combines music and comedy. With the recent re-brand and name change, the agency is growing their expanding list of talent, to include not only musicians and songwriters, but actors, comedians, writers, and more.

“Comedy has been very important in my personal life, with many of my close personal friends being comedians, so it feels like a natural progression for MME to develop beyond the scope of music and start representing a multi-hyphenate act like Tall Boy Special,” explains Dave Mount, military veteran and founder of Mount Music & Entertainment.

Mount Music & Entertainment manages artists in a wide range of genres, including soul, pop, R&B, comedy, and pop country. It specializes in providing an individualized management experience that is designed to suit the needs of each of its clients. Some of the talent it represents include Erin & The Wildfire, a Richmond-based group, and formerly the agency represented Meghan Linsey.

It is one of the many companies that have decided to relocate after being inspired by COVID to consider changes to their business model. During last summer, the company had the opportunity to get to know the music in the area. They became passionate about the city and all it has to offer to those in entertainment, prompting the agency to make the move across country. The Richmond area is gaining fame for its underground music scene. In 2019, Forbes called it “the underground music city everyone needs to visit.”

“We are excited about making the move to Richmond and look forward to expanding our roster and growing as an agency there,” added Mount. “This move and new signing comes at the perfect time, as people are ready to move on and up. This is the next chapter in Mount Music & Entertainment, and we’re ready for it.”

Tall Boy Special is comprised of multi-hyphenate musicians, comedians, actors, writers, directors and producers Alex Kagy, John MacGregor and Zack Barker. They are most recently known for their viral TikTok success, where they have amassed nearly 20,000 followers and 100,000 likes by showcasing their many talents. They are currently working on their first studio album. To get more information about them and get links to their social media pages, visit their website.

Mount Music & Entertainment offers entertainment industry consulting services, in addition to talent management. Its experiences include consulting a wide range of artists and private equity firms. It specializes in music law, expert witness testimony, litigation support, investment analysis, licensing, publishing, streaming, and more. Clients include Morgan Stanley, Goldman Sachs, Fidelity, and RocNation. To learn more about the company, visit their website.

About Mount Music & Entertainment

Founded in 2017 in Los Angeles, Mount Music & Entertainment offers talent management to those in a wide variety of genres. The company was started by David Mount, a military veteran who is a lifelong guitarist and songwriter. David participates in the Recording Academy’s annual District Advocate Day. To learn more about the company, visit their website. Follow them on Instagram and Twitter.

"90s Kids" by Jax artwork by Ted Sullivan via Atlantic Records of Warner Music Group for use by 360 Magazine

JAX – 90s Kids

JAX does it for the “90s Kids”

Multi-talented singer-songwriter premieres nostalgia anthem, available now via Atlantic Records

STREAM “90S KIDS” HERE

Singer-songwriter Jax has premiered her highly anticipated new single “90s Kids” – available now via Atlantic Records. The nostalgia-fueled anthem became an instant fan-favorite after being previewed on TikTok late last year, packed with all the quintessential decade references from Tamagotchi to Britney Spears.

“I’m obviously a 90s kid, and grew up with all these amazing trends that I’m still obsessed with today” said Jax. “One night at 3am I was just thinking of all the times I’d watched ‘Saved By The Bell,’ played Super Smash Bros, danced to Britney Spears and I just put it all in a voice memo. Next thing I knew by sunrise I had this anthem to rep all my fellow 90s babies.”

“90s Kids” follows the release of “Ring Pop,” Jaxs major label-debut which yielded a massive viral response and high-profile appearances on The Ellen DeGeneres Show, Access Hollywood & more. Initially teased on TikTok, “Ring Pop” instantly captivated fans with its honest lyrics that perfectly encapsulate the emotions being felt by so many in today’s predicament. Her warm delivery coasting over dreamy guitar and snappy percussion as she croons to her boyfriend, “Don’t need no diamonds, you’re my rock, and I’m okay with a ring pop.

Raised in New Jersey by way of New York, Jax got her start by performing a wide variety of genres and in bands growing up. At the age of 18, she developed cancer above her vocal cords, which returned following a couple months of remission right as she relocated to Los Angeles in pursuit of her music. Left unable to sing herself, Jax turned to songwriting for others and found industry success behind-the-scenes.

As her ability to perform returned, Jax needed to pivot yet again when the COVID-19 pandemic struck. This time she turned to TikTok, posting a hilarious response to the pop gem “Stacy’s Mom” from “Stacy’s Mom’s Perspective” which exploded with nearly 9 million views in just a few months and “Update from Avril Lavigne & Sk8er Boi 18 years later” which became her most successful parody to date with over 14.5 million views. She continued to go viral a dozen or more times over, eventually amassing over 1.6 million followers on the platform, 200 million total views and 28 million “likes.” With a massive online audience under her belt, Jax began sharing her own original music in late 2020 to an overwhelmingly positive response – ultimately leading to her singing with Atlantic Records for her forthcoming debut full-length.