Posts tagged with "viral"

Jossef "Que Raro" single cover art for use by 360 Magazine

Jossef

Listen to Jossef’s full chat with the 360 Magazine Latinx Editor-at-Large Javier Pedroza on the 360 MAG Podcast HERE.

21-year-old singer/songwriter Jossef has swiftly taken the music industry by storm. Originally from Puerto Rico, as he defines, “it is the place where champions are born, we have a lot of potential.”

Jossef began releasing his own original music at the age of 17, debuting his track “Zumba.” Specializing in the Latin urban genre, Jossef pours his unique flare and attitude into his work. Having a large presence online with over 180K followers on Instagram and 340K on YouTube, Jossef’s tracks typically reach viral status, allowing him to reach a diverse audience. He now belongs to the new wave of artists who have surpassed 100 million streams on Spotify.

“I feel very content and happy for the artistic career I am leading. I admit that I am in [my] best artistic moment, and epic things are coming this year. Music for me is number one, without it there is nothing,” Jossef said while chatting about his career.

Jossef’s prominent social media presence has allowed him to dabble in differing industries. Using fashion as another creative outlet, Jossef speaks to how his style allows him to display more of his individuality to his audience. “Regarding fashion, I am designing a collection of unique, different, and epic pieces. I always try to separate myself from the rest and be innovative and create different things. I like to push everything to the limit and clothes are no exception.”

Though the artist has such a prominent social media presence, his music has cemented himself as an artist on the rise. In 2020, Jossef landed himself a spot amongst Billboard’s “Latin Teen artist to Keep on Your Radar.” He, too, had the opportunity to represent Puerto Rico in the Renown Music industry: MIEDEMA’S Accelerator Program. (CANNES)

Jossef’s hit “Persia (Remix)” featuring Jamby El Favo and EIX, has collected a whopping 300 million global streams. The track continues to renew Jossef’s viral status online, used as a popular sound on TikTok. Aside from the tracks prominent online presence, “Persia (Remix)” too, entered Spotify’s Top Editorial Playlists of “Viva Latino” and “Baila Reggaeton,” Billboard Argentina’s Hot 100 list, and became Gold certified in Spain and the United States.

Some of Jossef’s other admired pieces include “X2,” DESVELO,” “HASTA QUE ME PERDONES,” “X2 REMIX” featuring Mariah Angeliq and “Algoritmo” with Totoy El Frio, totaling over 15 million streams in all. Regarding his latest release in new track “Que Raro,” Jossef was excited to consider how the track is unique from his other music.  He states, “’Que Raro,’ is a different topic. I like to create and invent things within the musical style of reggaeton. This single has an essence of reggaeton 2004-2005 with a fresh mix of reggaeton from 2022.”

Article by: McKinley Franklin, Andrea Esteban x Vaughn Lowery

Rain Radio - "He goes down"

RAIN RADIO GOES DOWN

Rain Radio continues its hot streak with a brand-new single, He Goes Down.” 

Centering around the sultriest of Nicole Scherzinger samples (Right There), He Goes Down” sees Rain Radio tap into a raw, vocal-driven club with a deep slap house bassline. It follows 079 featuring Block Notice, a recent club smash that has already racked up over 4 million Spotify streams.

Rain Radio remains an anonymous collective of producers and DJs. The mysterious music-making entity burst onto the scene last year with Talk About, a viral smash with Irish breakout talent DJ Craig Gorman that peaked at #9 in the UK’s Top 20′. It has also amassed over 188 million combined global streams.

One of dance music‘s best-kept secrets, the mysterious Rain Radio continues to have the scene talking.

Asian American content group NSB via 360 Magazine

NSB

North Star Boys: Asian-American Content Group 

From time to time, one comes across a galaxy of new talents. NSB is the acronym for North Star Boys. The name for the group derives from the essence of The North Star, known as the anchor of the northern sky. Those who follow it often find new direction, leading to a certain destination. 

Since ancient times, many Asians have followed the North Star as it represents both a beacon of inspiration and hope for the future. Thus, Oliver Moy and Sebastian Moy commend the advice of their mother. Mama Moy encouraged them to follow their ‘North Star;’ and she was convinced it would lead them to their dreams. Oliver maintains that, “I always wanted to be an inspiration and a voice for other Asian Americans, so I thought it was a perfect idea to call us the guys from North Star.”

Conjured by the Moy brothers, NSB is the first Asian American mixed media septet. The group consists of seven cronies: the Moy brothers, Ryan Nguyen, Regie Macalino, Kane Ratan, Darren Liang and Justin Phan. Furthermore, upon meeting Tyler Bray, at an industry mixer, he immediately witnessed potential and signed them to his management company. After all, they became an overnight internet sensation adored by millions.

Listen to NSB on 360 MAG Podcast.

Watch you are my star video.

Oliver wrote and produced the highly anticipated debut single, you are my star. This song is a hit! Approximately composed in 30 minutes, he recalls, “It was quite easy to write about how I feel at this point in my life, so after putting it together I went straight to recording on a computer.” Upon its release, it achieved instant success after being marketed by HitCo Entertainment–an imprint co-founded by L.A. Reid and Charles Goldstuck. The label’s immediate directives: artist development, innovativeness and multi-platform content creation. Lastly, HitCo possesses an impressive roster: Big Boi (Outkast), Dinah Jane (Fifth Harmony), Dixie D’Amelio as well as French Montana.  

Following the release, NSB performed at The Roxy Theatre and graced the cover of TIDAL’s Global Pop. Moreover, the ensemble was listed on Spotify’s New Music Friday and Amazon Music’s Breakthrough Pop playlists. 

Soon after their inauguration (August 2021), they quickly achieved notoriety–largely attributed to their charisma, content fabrication and fan engagement. 

Six months later, they far exceeded expectations and attained millions of followers across various social platforms: TikTok, Instagram and YouTube. 

During their 360 chat, NSB acknowledges Tyler as an extremely successful enterpriser. Subsequent to being saluted by Forbes 30 Under 30, Tyler wanted to formulate a collective of like-minded individuals whose sole directive is to “inspire and be the Asian representation in the media that they did not see growing up.” 

Holding firm to their convictions, NSB hosted their inaugural meet and greet in Times Square for their devoted fans, affectionately referred to as Stars. “We had a great impact, because we expected 200 people to come and more than 1,500 came,” they tell us.

Behind the album release, NSB plans to embark on a major city concert series in The Big Apple, Chicago, Dallas as well as a world tour that kicks off in the Philippines.

Follow NSB:

Instagram | Twitter | Tiktok 

Article: Andrea Esteban, McKinley Franklin, Armon Hayes, Vaughn Lowery  

Photos: Dawn Kingston and YSBnow

"Anxiety" Coi Leray song cover via Republic Records Media for use by 360 MAGAZINE

Coi Leray – Anxiety

The forthcoming rapstress herself Coi Leray debuted her most recent single Anxiety, where she talks about the worries that she faces each and every day.

The song tackles Coi’s trust issues and journey that she endured to get where she is modern day. Stream Anxiety HERE.

The chorus rings, “Sometimes I feel like, can’t trust no one around me, there’s another side of me but I don’t even show it, ’cause I got way too many people eating off me, been through depression and I learned my lessons, so I count my blessings and run it up.”

Coi’s debut album Trendsetter is right around the corner, and here’s why you’ll want to tune in when it releases…

Coi’s viral hit TWINNEM has accumulated a mass viewing of over 16 billion views, with 50 million global streams and 6+ million video creations. She made her first late-night television on The Tonight Show Starring Jimmy Fallon this past year, and has been nominated for a vast array of awards, including Favorite Female Hip-Hop Artist at the 2021 American Music Awards and Best Female Hip-Hop Artist and Best New Artist at the 2021 BET Awards.

This year, Coi has received nominations for the 2022 XXL Awards as Female Rapper of the Year and Best New Artist of the Year as well as the 2022 iHeartRadio Music Awards, including the categories of Best New Hip-Hop Artist of the Year and TikTok Bop of the Year. She joins the coveted list of performers performing at this years Rolling Loud Portugal and the Governor’s Ball.

Coi Leray photo via Brian Ziff for use by 360 MAGAZINE
LALISA image by YG Entertainment for use by 360 Magazine

LALISA

BLACKPINK’S LISA LAUNCHES HIGHLY ANTICIPATED SOLO DEBUT WITH SINGLE ALBUM ‘LALISA’ TODAY

After releasing multiple video teasers, singer, rapper, dancer, and the most-followed K-Pop Idol on social media Lisa of BLACKPINK releases her debut solo album ‘LALISA’ today via YG Entertainment/Interscope Records. Another song titled “Money” as well as instrumental versions are also included in the release. Watch the music video here.

To celebrate the track, she makes her solo late-night television debut with the first performance of LALISA on NBC’s Tonight Show Starring Jimmy Fallon this evening. Be sure to tune in!

LALISA OFFICIAL TRACKLIST

  1. LALISA
  2. MONEY

Beyond amassing billions of streams and views in BLACKPINK, Lisa has asserted herself as a global superstar in her own right. She holds the distinction of being both “the most-followed K-Pop star on Instagram” with over 58 million followers and “most-subscribed K-Pop female artist on YouTube” with over 8 million subscribers on her channel Lili’s Film. She even notably spawned the “Did it work?” meme challenge after a scene from one of her performances exploded virally. Now, audiences will get to know her like never before with LALISA and much more to come.

Image via Capitol Music Group for 360 Magazine

HD4President – Touch Down 2 Cause Hell (Bow Bow Bow)

BATON-ROUGE, LA-BASED HD4PRESIDENT SHARES OFFICIAL VIDEO FOR TOUCH DOWN 2 CAUSE HELL (BOW BOW BOW)

TikTok Views Surpass 1.5 Billion

HD4President shared the official video for his breakthrough hit, Touch Down 2 Cause Hell (Bow Bow Bow). View HERE.

I feel like the ‘Touch Down’ video captures the right vision for the song and matches the viral moments from TikTok and social media, says HD4President. And it shows good vibes and fun times, bringing fun back to the music scene.

Initially released independently, Touch Down 2 Cause Hell (Bow Bow Bow) exploded after a TikTok user uploaded a video of herself and a friend dancing to the track in May 2021. To date, there have been over 1.2 million TikTok creations, including clips by Lizzo, Coi Leray, City Girls, Latto, Niecy Nash, Gabrielle Union and Jessica Alba, and over 1.5 billion views on the platform. Complex included Touch Down 2 Cause Hell (Bow Bow Bow) in its recent round-up of The Best TikTok Trends and Challenges Right Now.

HD4President delivers brazen lyrics, serving as a reflection of his life experiences. Growing up in Baton Rouge, Louisiana, he found inspiration for his music in life itself, as well as in the music of favorite artists such as Soulja Slim, JAY-Z and Juvenile. While still staying true to his Baton Rouge jiggin roots, HD4President’s music is a unique mix of hip hop, R&B, soul and pop, which translates into infectious, high energy hits.

Rarin - credit Marcello Peschiera from James Steers, Press Here Publicity for use by 360 Magazine

Rarin Q×A – Toxic Ends

By: Ally Brewster

Fast-rising artist Rarin has released his liberating, pop-rap debut mixtape Toxic Ends. An aspirational, ambition-fueled introduction which champions human connection and self-growth, inspiring listeners to be themselves free of insecurity, Toxic Ends unites Rarin’s recent string of hard-hitting singles and adds six new tracks to his prolific catalogue.

Originally recording music for fun and continuing to create in his bedroom despite his success, Rarin has racked up over 75 million global streams with his string of viral singles including “GTA” and “YESSIR!” which topped Spotify’s viral charts and trended on YouTube. Adding to his hot streak, and distilling rap, pop, and relatable storytelling into his own unique sound, Toxic Ends will follow his recently released singles: deceptive flex anthems that speak to what is achievable in life if you free yourself from insecurity. “Toxics Ends” imagines what life would be like if we let go of the negative thoughts that hold us back, while Rarin “levels up” to become the most polished version of himself on “Big Spendin’,” a version without heartbreak or self-consciousness, that is excited for the future. “SO WHAT! ft. Brxkenbxy” speaks to brushing off minor issues to find value in mistakes without letting them derail you from seizing big opportunities.

“I think we’re all destined for something greater than our expectations. We just have to let go of what’s holding us back,” says Rarin on the inspiration for the mixtape. “This project is mainly about letting go of our ‘toxic ends.’ People are tempted to commit themselves to things they cannot obtain, especially in relationships, leading their emotions to consume them. Just because you want something, doesn’t mean you need it.”

We had the opportunity to ask Rarin about his career, Toxic Ends, and what’s next for the artist:

How did you get your start into music? When did you know if it was something you wanted to pursue?

I originally got into music because of my parents. They had me learn to play the piano because they wanted me to try out new things when I was younger. I think that really gave me an ear for making music and it helped a lot. Singing and rapping came many years later and that really started out of boredom. Later, with time, I found myself enjoying recording music more and more and eventually I recognized music as something I wanted to pursue professionally.

Who were your biggest inspirations for going into the music industry? How has their careers inspired/impacted your own decisions and direction for your music?

My biggest inspirations are Lil Peep, Travis Scott, and Billie Eilish. The career of Lil Peep has made me see how important fan interaction is, and how being close with your fans can bring a really special connection. I also love Travis Scott’s live performances and seeing him perform made me realize that your fans and listeners will reflect your energy, so you need to show your enthusiasm in everything you do. Billie Eilish inspires me to go out of my comfort zone and to be more confident. In one interview she had said that you should embrace your mistakes in your music and keep them because that’s what makes it unique. That saying has stuck with me for the entirety of my career and has really given me motivation.

How does your new work compare to your other works you’ve done in the past in terms of process, production and message? Do you notice differences in creating singles versus mixtapes?

Overall, the production has gotten much better, but I also have more purpose when I record and write music. Currently, I tend to make faster and happier songs compared to my past music.

What was it like when you realized that your work was connecting with people? Was there a specific moment you remember realizing how your music impacted others?

It was honestly very motivating. I’ve had fans tell me that my music has helped them stay mentally strong in their hardest times, and that really means the world to me. I use music to help myself feel better so being able to provide that for others makes me really happy.

Were you surprised that your work became popular in gaming communities? What has that experience been like as you watched you work be appreciated by many different communities?

I never really expected my songs to blow up through video games. I used to edit gaming montages so it’s crazy to me that my music is being used in videos similar to what I used to edit.

Toxic Ends is a mixtape with “deceptive flex anthems that speak to what is achievable in life if you free yourself from insecurity.” What inspired you to make a mixtape that is vulnerable and honest about overcoming insecurity? Is there anything you hope fans take away from the mixtape?

My life inspires my music and, in my life, I’ve found myself unable to rid myself of toxic relationships and situations because I thought those situations were normal and that I didn’t deserve better. After listening, I hope my fans recognize the importance of loving yourself and what you do. I think it is the key to being successful and happy in life and I wish that upon everyone.

What are you most excited for next once your new mixtape is out?

I’m most excited to start doing live shows and possibly touring.

Toxic Ends Track List

Toxic Ends

Love Fix

Ashes

Had Enough

SO WHAT! (ft. Brxkenbxy)

Skipping Stones

Cash Out (ft. Darius King)

2 Seater

Big Spendin’

See Rarin’s mixtape music videos below:

Toxic Ends album visualizer here.

“Toxic Ends” music video here.

“Big Spendin’” music video here.

Check out Rarin’s debut mix, and keep a look out for what’s next!

Image via Capitol Records for 360 Magazine

Aidan Bissett – So High

AIDAN BISSETT SHARES NEW SINGLE & VIDEO, SO HIGH

Combined Global Streams Of Bissett’s First Four Singles Near 11 Million

Meet the newcomer we love that you need to know, Aidan Bissett – Wonderland

View Official Video For So High HERE

Aidan Bissett is back with an infectious new summer bop, Stay High. As a relationship ends, he yearns for a carefree escape, I don’t wanna feel I just want to fly, We can party all night all night. Download / stream So High HERE. After teasing the song on TikTok and Instagram last week, he shared the official video today. Directed by Dillon Matthew (Conan Gray), the clip finds Bissett high atop a cliff, overlooking the ocean. Alone and unobserved, he performs the song with abandon, exulting in the summer sun and a sense of freedom. View the video HERE.

Following the release of the official video for Bissett’s More Than Friends earlier this month, streams of the track spiked, hitting five million on Spotify alone. Wonderland said, Meet the newcomer we love that you need to know, if you’re not one of the 8 million fans he already has. Aidan Bissett in this New Noise feature, which praised his combination of smooth and soulful beats with meaningful words and true to real-life experiences. More Than Friends was included in BuzzFeed’s recent round-up of 62 Songs You’ve Definitely Listened To At Least 15 Seconds Of On TikTok This Year, underscoring how ubiquitous the track has become since its release last November.

Just a year ago, Bissett released his first single, Different, which immediately gained traction online. As he amassed a sizable following on TikTok, he next put out Worst Girls of All Time, an anti-love-song spiked with moody guitar riffs that landed on Spotify’s Fresh Finds playlist, and More Than Friends. Written, recorded, and produced entirely by Bissett, the songs earned him major buzz and landed the 18-year-old a deal with Capitol Records before he had even graduated from high school. Combined global streams of Bissett’s first three tracks and his Capitol debut single, Communication, are nearing 11 million.

Born in Florida, Bissett was raised on classic rock bands like Led Zeppelin and AC/DC. He moved to Oregon with his family when he was five and started playing electric guitar in second grade. By the time his family moved back to Florida, he was a teen. Enamored with indie rock, he began teaching himself to produce his own music. Channeling the pressures, anxieties and wildly heightened emotions of adolescence into songs, Bissett has forged a high-energy breed of indie-pop built on his shimmering guitar work, heart-on-sleeve sincerity and self-effacing humor.

For more information on Aidan Bissett visit Instagram, Tik Tok, Facebook, YouTube and website.

Image via Epic Records for 360 Magazine

Delilah Montagu – Baby EP

DELILAH MONTAGU RELEASES BABY EP

WATCH THE VIDEO FOR COMING FOR YA HERE

COLLABORATES WITH FRED AGAIN.. BENJY GIBSON AND TOWA BIRD

Woozy and glowing, but the London pop star packs seemingly endless, subtly insistent hooks into this surrender from a relationship’s dying days – The Guardian

The hotly tipped singer combines vocal nuance and restraint, nagging hooks, languorous slow-disco grooves and candid lyrics, with beautiful results – The Sunday Times Culture

Keep your eye on this one – L’Officiel

London based singer/songwriter Delilah Montagu today releases the 9-track ‘Baby’ EP. ‘Baby’ marks the 23 year-old’s third EP and signals a sonic departure from last summer’s brooding and melancholic This Is Not A Love Song EP.

LISTEN TO THE BABY EP HERE

Produced by Benjy Gibson, who co-wrote every song with Delilah, the EP steers away from the autobiographical nature of her previous releases, instead creating characters in a hedonistic, passion-fuelled fantasy world that the pair lived vicariously through as the world was at a standstill. The EP features additional production work by Benjy Gibson’s brother, BRIT Award winning producer Fred again.. on opening track BABY, as well as guitar lines from Billie-Eilish approved TikTok sensation Towa Bird on Coming For Ya

Current single Coming For Ya sees Delilah embrace a new sense of self and freedom as she becomes the narrator on this project born out of lockdown isolation. Delilah discovers a new acceptance in her own sexuality, whilst in the official video she explores real life couples of all sexualities and backgrounds; I’ve had girlfriends and boyfriends, but I don’t identify strongly with being gay, straight or bisexual, says Delilah. I now know that this fluidity can be freeing. It doesn’t mean I’m confused and I don’t need a label.

Above all, Delilah’s new EP Baby is about freedom, feeling and taking back control of your happiness. There’s been a huge shift for me in my ability to express myself, says Delilah. I used to be so afraid of being a woman, ashamed of feeling sexual, scared of falling in love, but I’m embracing it all with this EP.

Baby EP Tracklisting

  1. BABY
  2.  I’m All Yours
  3. Runaway Car
  4. Lost Keys
  5. Coming For Ya
  6. die 4 u
  7. I wanna FEEL
  8. bye bye
  9. Stay Here

About Delilah Montagu

Debut EP In Gold introduced Delilah in 2019 with its pensive soulful rumination on coming-of-age. This energy soon flourished further with the release of this year’s This Is Not A Love Song EP and it’s streaming hit Loud, produced with Robin Hannibal (Drake, Rhye, Anderson. Paak). Reeling from her performance of Drive (a collaboration with Black Coffee and the #1 most streamed domestic single on Spotify ever in South Africa) at the online Global Citizen concert, curated by Lady Gaga – Delilah then released singles Version Of Me, Loud and Us, all garnering critical acclaim from the likes of The Sunday Times Culture, i-D, The Independent, Wonderland, Numero, The Guardian and L’Officiel to name a few.

Influenced by the likes of Leonard Cohen, Phoebe Bridgers, Carole King, Arlo Parks, Lizzo, Bon Iver and St. Vincent, Delilah is taking a total departure from the melancholy, to “just fucking express yourself” on her latest project. Written and produced with Benjy Gibson, and featuring collaborations with Fred again… and guitarist Towa Bird, the ‘Baby’ EP will be the soundtrack to your post-lockdown freedom, as Delilah matures dramatically both as a songwriter and as a person.

Find more about Delilah by visiting her website.

Clairo album cover via Nicole Hajjar for use by 360 Magazine

Clairo Releases Sophomore Album Sling

Clairo has released her highly anticipated sophomore studio album, Sling, today via FADER Label/Republic Records.

Co-produced with Grammy® Award-winning producer Jack Antonoff, Sling was recorded at Allaire Studios in Upstate New York and features 12 tracks, including her critically acclaimed track, Blouse, which the 22-year-old performed live on NBC’s The Tonight Show Starring Jimmy Fallon last month. 

“I’m so excited for you to hear this record, I hope you enjoy it,” Clairo reveals. “It’s for mom, for Joanie, for me and for you.”

Claire Elizabeth Cottrill, known professionally as Clairo, began her love affair with music in her hometown of Carlisle, Massachusetts. When she was 13, she started posting covers of popular songs to her YouTube channel and Bandcamp. Her song Pretty Girl went viral on YouTube in 2017, just a few months before she was signed with her first talent agency. Praised for her diary-worthy stories earmarked by her devilishly sharp commentary and angelically intimate vocals. The singer, songwriter, multi-instrumentalist, and producer has quietly threaded these stories into the fabric of popular culture since she first surfaced as a phenomenon out of her dorm bedroom. Following the success of her 2018 debut, Diary 001 EP, Clairo unveiled her 2019 full-length debut album, Immunity (FADER Label). The now 22-year-old received critical acclaim from the likes of Billboard, The New York Times, Los Angeles Times, NME, NPR, Pitchfork, Rolling Stone, and many more. Beyond performing on TV shows like Jimmy Kimmel LIVE!, and most recently The Tonight Show Starring Jimmy Fallon, she has notably sold out headline tours as well as joined the bills of Coachella and Lollapalooza. Her growing catalog includes the platinum-certified Pretty Girl and gold-certified 4Ever and Flaming Hot Cheetos, in addition to Are You Bored Yet?—her platinum collaboration with Wallows. To date, she has amassed over 3 billion streams and counting. In 2021, she turns the page on the next chapter with her highly anticipated sophomore album, Slingout everywhere now.