Posts tagged with "gaming"

OAKLEY GAMING COLLECTION

Oakley drops its newest Gaming Collection, featuring the new Prizm Gaming ™ 2.0 technology.

Additional details on the gaming eyewear is below:

  • The technology was created to help gamers’ eyes stay comfortable during long gaming sessions
  • Lens designed to offer enhanced visual contrast and sharper vision
  • The new lineup includes NXTLVL and Admission combined with existing headset compatible frames such as Pitchman R and Holbrook
  • All styles are available with or without Oakley Authentic Prescription lenses 

Additionally, Oakley launched the latest Be Who You Are chapter, “Play: It’s Real,” featuring some of the best gamers in the world such as Scump and Hecz.

Watch campaign video HERE.

 

Sexism in online games via 360 MAGAZINE

Sexism in Gaming Industry – How Bad is it?

Video game players and developers, especially women, frequently suffer sexism, which is prejudiced conduct or discrimination based on sex or gender. Sexual harassment or the portrayal of genders in video games, such as when characters adhere to gender-specific clichés and stereotypes, are examples of how this could appear.

Video game culture changed significantly during the 1980s and 1990s when it was once thought of as a subculture exclusive to young men. As of the 2010s, women make up roughly 50% of all gamers. However, by not punishing users who engage in this kind of behavior or by including sexist elements in their plots, several video games actively encourage instances of sexism against women. 

People in the video games industry are now more aware of sexism as a result of the growing number of women in the gaming business and the subsequently publicized cases of harassment of these women.

Sexism in Video Games

The International Game Developers Association carried out a survey in 2014 that revealed some unprofessionalism women encountered in the game development industry. Women first noted defiance from male coworkers who were beneath them. The study also revealed that white men were preferred for executive jobs and throughout the whole hiring process. 

According to a poll, female developers were not treated with respect in the industry and were instead subjected to inappropriate behavior by male coworkers, such as being tricked into going on dates.

Online video games can be host to extreme sexism towards women, with 65 percent of women reporting an instance of sexual harassment in this setting. Women receive three times as many offensive or derogatory comments from gamers as men do, which can be made anonymously by gamers.

Why is Sexism So Widespread in the Gaming Industry?

Well, there are a few things that need to be considered before we answer that question. According to researchers, playing video games has traditionally been associated with men. At least since the 1980s, when the industry experienced a financial depression, game developers have prioritized targeting men as their main market. 

Even Esports participants are affected by the video game industry’s male orientation with only 1 out of 500 earning professionals being a woman. Although there is some evidence that this is starting to change, male dominance in the business and its focus on its male clientele have led to the creation of video games with few female characters and hyper-sexualization of those few that exist.

Is There a Light at the End of this Tunnel?

Some people have expressed optimism in response to the most recent allegations of sexism in the industry, theorizing that a tipping point may have been reached and that significant change is feasible. They find encouragement in the fact that recent events have not provoked the customary backlash but rather compassionate reactions, resignations, and promises of culture change from firm CEOs. As part of their efforts to change and reform, several businesses have employed diver officers and recruited high-priced consultants.

Women’s rights activists actively work to change how women are portrayed in video games and how the gaming community as a whole treats them. For instance, feminist frequency, a group founded by media critic Anita Sarkeesian, offers training and seminars to influence game culture and change it for good.

Gaming companies have also taken initiatives to maintain a safe and respectful workplace, including adopting standards and training programs. The French government proposed legislation in 2016 that would reward or incentivize video game developers for portraying more positive representations of female characters in their works, in an effort to combat sexism. These recommendations also lay out a rating system that separates games that support positive female representation from those that do not, with the latter receiving the highest age 18 rating.

Conclusion

Although we still have a long way to go in this battle against not only sexism but all kinds of discriminatory behavior in the online video game industry. It is safe to say that the fact that harassment is now being talked about is a big step forward. Whether the games industry has actually been able to transform and create better working conditions remains to be seen. But for the time being, it has made a start.

The Fashion & Gaming X-Overs You Need to Know

Fashion has conquered many industries on its quest to dominate mainstream culture, and now, gaming has fallen under its sartorial spell.

While the nerdy gamers of yesteryear were hardly the bastions of style, 21st-century gamers are immensely fashion conscious, leading some of the world’s fashion houses to take a foray into designing for games.  

Read on to discover why fashion brands, including Louis Vuitton and Balenciaga, are clamouring to have their designs featured in the latest games.  

The Gamification of Fashion 

Of all the tech industries to have emerged since the late 20th century, gaming stands alone as being the most mainstream of all. The remote gaming market has grown exponentially in recent years, providing players with opportunities to play free online games across a spectrum of genres.  

Although estimates vary, market researchers like Newzoo pinned global gaming revenues to be as high as $180.3 billion in 2021. Gaming is now larger than the music and film industries combined.  

For today’s players, gaming isn’t just a hobby; it’s a lifestyle. Their digital avatars are carefully crafted to express all the facets of their identity, and that includes looking good, even if all they’re doing is trying to survive.  

Gaming in Style 

With gaming being such a lucrative industry, it’s no wonder that fashion brands are keen to capitalise on the increasing appetites of style-conscious gamers.  

Louis Vuitton’s Nicolas Ghesquière has long been a sci-fi and gaming enthusiast. As far back as 2016, he was blurring the lines between fashion and gaming by casting Final Fantasy’s Lightning as the S/S 2016 campaign lead. Elements from games like Minecraft have even inspired his womenswear runway collections.  

It was only a matter of time before LV would make its way into video games, and, in 2019, Ghesquière teamed up with Riot Games to craft an exclusive design for League of Legends character, Qiyana. The Empress of the Elements was suitably kitted out in a Louis Vuitton monogrammed outfit, right down to her Ohmlatl weapon.  

Ghesquière followed this up by creating a one-off Trophy Travel Case awarded to the winners of the 2019 Summoner’s Cup – the LoL world championships. Cast in silver plate, brass and accented with 24ct gold, the case represented the designer and eSports collaboration.   

In 2021, Balenciaga made its first steps into gaming with the release of its autumn/winter collection via the immersive video game Afterworld: The Age of Tomorrow. The Maison followed this up by collaborating with Epic Games to produce exclusive character outfits for its MOBA behemoth, Fortnite.  

Four characters in the game can now be kitted out in head-to-toe Balenciaga skins, with ‘fits even including backpacks and those iconic Triple S trainers. Furthermore, gamers can also purchase Balenciaga tools to use in the game, such as the Hourglass-bag glider and Speed-sneaker pickaxe, by visiting the virtual Retail Row – the Fornite take on the company’s brick and mortar stores.  

Of course, it’s not just the fashion powerhouses that are dipping their toes into gaming waters. More independent brands are crossing over into designing for the digital realm. The Polish streetwear brand, MISBHV, produced a range of virtual clothes for RockStar Games’ Grand Theft Auto V. The label’s digital tees and hoodies, which are worn in the game by DJ group Keinemusik, were “conceived real-world first” to ensure authenticity in the virtual one.

Online Gaming Illustration via 360 MAGAZINE

POST MALONE CHARITY

POST MALONE RAISES OVER $200,000 FOR CHARITY WITH “GAMING FOR LOVE” STREAMS

BENEFITING HUMAN RIGHTS WATCH, UNITED WAY, Project HOPE, & THE TREVOR PROJECT

 Post Malone raised a total of $196,066.20 from his series of “Gaming For Love” charity streams on Twitch this month and then capped it off by donating $40,000 of his own funds.
 
Playing Respawn Entertainment’s Apex Legends, each of these four streams benefitted a specific charity, beginning with Human Rights Watch on the first night, Project HOPE on the second, United Way on the third, and finally The Trevor Project. The latter included a 60-person tournament on a private server, generating a whopping $76,026.33 in one evening!  Respawn Entertainment contributed $10,000 to each stream for a total of $40,000 – which Post also matched, while OpTic donated $10,000. Viewers actively supported these respective causes via fundraising platform Tiltify.

Fans can still contribute; the streams are now uploaded to Post’s brand-new YouTube gaming account “Gaming For Love” with donation buttons on each video. 

Check them out HERE

John Vitti, CEO of VersusGame, headshot via Luxure Group for use by 360 Magazine

Millennials and the Metaverse: Here’s where Gaming and Engagement Come into Play

The digital age has taken over our daily lives. We now have technology that does everything for us – wake us up, read us our daily news, count our calories – the list goes on. But what the digital age has done for us most: provide fun and engaging ways for us to spend our downtime. 

The gaming universe has become one of the most flourishing industries of all time. With millions of games to choose from, like Bubble Hit, people of all ages can connect, engage, and enjoy. Recent reports show that the younger the generation, the higher the likelihood of engagement in the mobile gaming industry. Studies have shown that every 8/10 Millennial and Gen Z consumers are playing video games. Gaming is even on track to replace movies and television as the preferred form of entertainment. With numbers like this, it is a no brainer to begin ventures into this highly grossing marketplace. 

This thought is actually what created the staple of today’s gaming: the metaverse. With gaming on the rise, something had to be done to take it to the next level. The metaverse is an immersive virtual reality. Gamers enter this virtual world, “live”, and participate in activities in this virtual world. You may, in fact, have seen or heard of the metaverse in many different aspects besides gaming. The idea of NFT’s/cryptocurrency, for example, is another aspect of the metaverse. Games like Roblox, Minecraft, and Fortnite are examples of popular gaming sites that have immersed their users into the metaverse. 

But what exactly about the metaverse makes it so attractive? 

You can have fun with your friends anywhere,anytime. In the past, games could only be played together in person. But the metaverse extends the fun. Just the click of a button can take you into a new reality with all your friends. But the metaverse does more than just connect you with your friends – it can actually make you money. 

“I want to level the financial playing field and give the masses the opportunity to reach financial wealth,” remarks CEO John Vitti of VersusGames

Vitti transcended the already futuristic metaverse by going a step above and beyond – instead of simply having fun, you can have fun and earn money. VersusGames is a prediction-based gaming app, allowing you to make predictions that test your knowledge on all things pop culture. You enter a one-on-one match up, earning money through correct predictions. In addition to those earnings, by referring a friend, you earn 5% of their earnings. Players are earning so much that they’re even quitting their jobs! Here, the idea of the metaverse takes on a new meaning. The metaverse extends from the virtual world to reality, allowing you to turn your gaming into real-life profit. 

VersusGames also allows influencers and celebrities to engage with their fans. As creators host games, they are able to earn consistent profits from their engagement. Unlike other big tech giants that only have a small pot of funds for all of their creators, VersusGames ensures creators get value for their time. But VersusGames is more than another PR opportunity – celebrities like Kevin Hart, Jason Derulo, and internet superstars Josh Richards and David Dobrik find VersusGames a meaningful way to form genuine connections with their fans. 

VersusGames is a great example of how engagement is enhanced through the metaverse. By turning virtual fun into real-life profit, consumers aren’t just engaging with the product once, but consistently coming back for more. Besides a higher retention rate, the metaverse provides another layer of enhanced gaming. With tools like virtual reality sets, you aren’t simply playing a video game, you are inside of one. Gaming goes from a 2-D to 3-D experience. The physical gaming experience has become more immersive than ever, as well as the real-life opportunities that go with them. Gaming isn’t simply a passtime anymore. Thanks to the metaverse, it has become a lifestyle. 

With every innovation comes its skeptics. Many are worried about the impacts of the metaverse on privacy. With new technology like the metaverse, so much is unknown. From tracking your physical movements and patterns when you play games, to tracking personal and financial information in transferring gaming money to money in the bank, a lot of consumers are worried about the implications of these actions. Companies are ensuring that with this brand new technology, consumers remain the priority. Privacy laws regarding the new metaverse technology are now being developed to protect consumer privacy first and foremost. 

Another fear with the metaverse is its implications on its players’ physical and mental health. By entering such an immersive world, some players have experienced a feeling similar to a hangover or depression period after exiting the game. When switching from such an exciting and immersive world, the switch back into reality can sometimes be challenging. Companies like VersusGames have worked to ease the transition by providing real-life opportunities for advancement from the games, and allowing social interaction to be a large part of the game. By staying connected to others in the metaverse, players’ confidence in their abilities to interact is high, helping bridge the gap of social anxiety, and encouraging more genuine connection in reality. 

To sum up, here are the key features the metaverse provides your gamers:

  • An immersive and engaging gaming experience
  • Opportunities for profit
  • A great way to connect with friends/family

Gaming is redefining the entertainment industry. As the younger generations are now engaging with entertainment more often, gaming has become at the forefront of priorities. The era of the metaverse is here – it is time to get on board!

Gaming illustration by Gabrielle Marchan for 360 Magazine

How Graphic Design is Used for Online Gaming

When most individuals are asked what graphic designers do, they are likely to say they create logos, business cards, t-shirts, or other 2D images. Even though we engage with visual designers’ work every time we choose which games to play online, few people will mention their importance in game design. 

However, graphic design has taken on new dimensions in the twenty-first century, and with the growing online digital environment, it now plays a more critical function than ever before. Graphic design may be seen everywhere on the digital screen, from building web interfaces to online marketing, social media to online games.

The gaming industry is perhaps one of the most challenging fields in digital design. Of course, you need motion graphics, but you also need to pay attention to detail for credible elements and gaming instructions. Nevertheless, it’s safe to conclude that the gaming industry has progressed significantly. This article will look at how graphic design is vital in online gaming.

Marketing

Because many graphic designers work in marketing, their ability to create appealing visuals could benefit video games. Design specialists will capture people’s attention and enhance revenue long term by developing gorgeous banners. As users’ attention spans have shrunk dramatically in recent years, a visual approach gradually takes over written content.

User Interface

A graphic designer creates a game’s user interface (UI). The user interface is a collection of visual elements that allow the player to interact with the game and access various tools and settings. Several user interfaces are frequently found in a single game. When you initially start a game, the first UI you see is usually the launch screen, which sends you to the Menu, which is another UI. Each menu item opens to its own UI, which uses components like volume sliders and mouse sensitivity to assist you in navigating through each setting.

A graphic designer is responsible for selecting where all of these visual components and text should be placed so that they do not obstruct the player’s main view. Therefore, an excellent understanding of visual hierarchy is one of the most crucial skills a graphic designer possesses.

Gaming

So far, we’ve looked at how graphics are utilized in online games to attract attention and convey instructions, but what about the game itself? The motion graphics are well-articulated to guarantee that they achieve their full potential in terms of authenticity. Because online games are frequently adaptations of real-life games, such as casino games, getting them as similar to the real thing as possible is critical to ensure the gamer has a good time. Some of the most well-known gaming studios have reaped the benefits of advances in graphic design and computer technology, producing games that are as immersive as they come.

Video games are multi-faceted bodies with a semiotic landscape as one of them. Signs, display panels, visual announcements, and various other features distinguish games. These graphic objects are frequently employed in real life, such as in ads and the in-game world. As a result, it’s critical to pay close attention to them, enlisting a graphic designer’s help.

Graphic designers’ responsibilities do not end with the elements mentioned above. These designers will always be in demand for a variety of projects. In addition, graphic design is an integral part of gaming since it allows you to fully immerse yourself in the experience. We may take the technology employed in the graphical design component of games for granted, still, it has taken a long road of experimentation in line with general advances in computer technology to get to where we are now.

Overall, graphic design has become an essential part of many industries. It has been established via the study of online gaming that graphic design is critical to the success of the digital game. Consider this: without design in marketing, fewer people will be drawn to the game; without design in instructions, people may be confused about how the game works; and without design in the game itself, people may be dissatisfied with the game they have played.

Ways to Remain Connected With Your Co-workers When Working Remotely

Long periods of isolation can be emotionally draining. Working remotely does not help either, seeing that there are limited in-person interactions. Here are several practices you can adopt to maintain a sense of connection with your co-workers.

Create Opportunities for Spontaneous Connection

The micro-interactions in the office environments, such as afternoon chats, contribute to your overall happiness. Studies show that this type of social connection is essential for employees’ well-being. Since it’s impossible to have such interactions whilst working from home, you can enhance similar connections via video calls. Zoom and Microsoft Teams are great tools for work-related calls. However, you can plan for short meetings during the week meant for informal conversation.

It is advisable to set a recurring 15-30 minutes meeting that you can label as ‘chit chat’ or ‘coffee break.’ This will help relieve the pressure of feeling that you have to talk about something business-related. Additionally, you can make them optional to ensure they are intentional and more toned down.

Utilize Non-Video Options for Involvement

While video conferencing has helped co-workers stay connected, constant use can lead to zoom fatigue. The overwhelming screen time for workplaces, schools, and social engagement can feel overwhelming. This is why it is crucial to find a balance and incorporate non-video options for interactions. For example, you can schedule a phone call instead of a video chat and, where possible, have a one-on-one check-in.

Engage in Fun Activities Online

Office setups often have team-building activities, including physical activities such as games and competitions. Ideally, these activities are great for socializing, and they contribute to increased productivity among staff. With virtual workspaces, this may be challenging, but there are some fun activities that co-workers can engage in online. Several options to consider include online cooking competitions, coffee classes, and mixology workshops. There are also tons of online team-building games that offer just as much opportunity for fun.

Online games such as scavenger hunt are excellent for group play and are becoming increasingly popular for South African firms. Yet, if you would rather play with maybe one or two co-workers, you can consider simple but fun casino games. Deal or no deal, live poker, or monopoly are excellent options. Luckily for South African players, most casinos offer online casino bonuses, giving you additional funds to play with. These bonuses include free spins, matched bonuses, and no deposit bonuses. There are several guides on how to claim these offers, including the related terms and conditions.

Find a Productivity Accountability Person

Working from home presents a lot of distractions, and it is hard to remain focused. To help complete your targets, you can team up with a co-worker and implement the Pomodoro Technique. With this productivity method, you work for 25 minutes and then have a 5-minute break. After the first three sections, you get a longer break of 15-30 minutes. This working strategy allows you to take guity-free time. Also, when working with a friend, you get some time to catch up during the break.

Be A Cheerleader to Your Fellow Team Members

It is harder to remember to take time to celebrate your co-worker’s achievements when you don’t meet physically. It is believed that 79% of employees who quit their jobs cite lack of appreciation by the company as the main reason. Therefore, it is critical to practice gratitude even when working remotely. Sharing and celebrating every milestone achieved keeps the employees motivated.

Set Out ‘Get to Know You’ Events for New Staff

New workers in a virtual setup can find it hard to interact with existing workers. The company’s management has to get creative in introducing them to the rest of the team. Although they will interact via project meetings, it might not be enough time to get to know each other. 

A creative way to facilitate a ‘get to know you’ event would be using communication programs designed to pair colleagues randomly. Predetermined prompts and questions to guide their conversation could come in handy. Allocating such time will help news staff feel settled and connected with their co-workers. 

We hope you found our tips useful in becoming more productive when working remotely. 

Casino Illustration via Alex Bogdan for use by 360 MAGAZINE

Which Casinos Pennsylvania Preferred In the Record-Breaking Year of 2021?

Did you know that Pennsylvania casinos brought in a record-breaking amount of revenue in 2021? The Pennsylvania Gaming Control Board released the figures earlier this week, and they show that when it comes to making legal bets, online gambling was the big winner. The total take for the state’s casinos was $35.19 million, up from the previous high of $27.06 million in 2020. Even more, Pennsylvania online casinos took in $136.19 million, an increase of more than 100% from the 2020s $66.09 million.

Pennsylvania’s casinos have leveraged their popularity as a tourist destination to attract new players. Still, they are also benefiting from the increased number of people staying at home during the pandemic, looking for new ways to gamble online. Pennsylvania has been a leader in the growth of gambling. The state will likely continue to see even more increases in revenue as newcomers try out online casinos and other forms of iGaming. You can check out the best PA-free slots sites that Pennsylvania residents preferred in 2021.

Gambling Booming in Pennsylvania 

The gambling industry has been booming since 2015 when the country legalized daily fantasy sports, and this state is one of a handful that has fully embraced it as well. Pennsylvania launched its lottery in 1971, and the Pennsylvania Gaming Control Board (PGCB) was created in 2004 to regulate casino gambling in the state. They also work to prevent gambling problems by promoting responsible behavior.

The only form of gambling that the PGCB does not regulate is social gambling, including games like poker or bridge played among friends for fun and without betting money. There are no age restrictions on social gambling, but players cannot bet on the game’s outcome. PGCB has an excellent relationship with law enforcement and regularly collaborates to investigate illegal gambling operations.

The board oversees 14 casinos and Pennsylvania’s online gambling operations. Pennsylvania is also home to several horse racing tracks and many off-track betting facilities, which allow people to place bets on races while they are on the way or nearby.

Pennsylvania Online Poker Rooms

Pennsylvania is also home to many online poker rooms. It is famous for residents who want to play online games like blackjack, craps, roulette, baccarat, slots, and poker. You can also find lesser-known games like Pai Gow and Three Card Poker at some sites. The state also has some of the best casinos globally, consisting of over 150 slot machines and more than 100 table games on hand. They also offer a large selection of video poker machines, which are perfect if you’re only looking to relax and play some low-stakes cards with friends or family members at home. Pennsylvania casinos have something for everyone.

Pennsylvania also allows visitors to play online games such as slots, poker, roulette, baccarat, craps, blackjack, and video poker at any time of day or night throughout their desktop computers, laptops, tablets, phones mobile, smartphones, smartwatches, etc. Players can play from anywhere within their borders without needing a license from an offshore casino operator.

In addition, the growth of online gambling has benefited Pennsylvania’s casinos, which have been able to offer more games and attract new players. Pennsylvania has over 12 million people, and there are already more than 800,000 active online casino players in the state. The number will only grow as casinos expand their offerings and new players try out online gambling for the first time. Pennsylvania online gambling has helped generate more than $400 million in tax revenue, and it shows no signs of slowing down.

At all licensed liquor stores, bars, and restaurants serving alcohol by the glass, the minimum drinking age is 18. So if you’re looking to have a good time, be sure to bring your ID! Also, it’s essential to consider that the legal age for gambling in a casino or on racetracks and betting parlors is 21 years unless accompanied by an adult.

Pennsylvania has been vying for second place in gaming revenue with New Jersey, which is the No. 2 state in gambling income behind Nevada, but Pa is likely to surpass New Jersey in the coming years. 

The gaming industry is booming, and there’s no end in sight! 

The PGCB expects Pennsylvania’s gross terminal income (GTR) for online casinos to be between $120-$130 million per month by 2023 or 2024 – an impressive number considering the current GTR is just over $100 million/month now! Pa is one of the few states in the US that has seen a continuous increase in gambling revenue since 2004.

Conclusion

Pennsylvania’s gambling industry is booming, and it looks like this trend will continue in the years ahead. The state has been a leader in the growth of online gambling, witnessing an increase in revenue. Pennsylvania officials have been pushing to legalize online gambling for years, and it looks like the state is finally starting to see the benefits.

In 2017 the Pa Gaming Control Board issued its first licenses for online gambling, becoming the fourth state to legalize online. Pennsylvania has been a leader in the growth, which will likely continue to see increases in revenue as more people try out online gambling.

The state has a long history of gambling, and it looks like this trend is only going to continue in the years ahead. The casinos brought in a record-breaking amount of revenue in 2021, and there is no doubt that online gambling was a big part of this success.  Time to double down on iGaming, I’m I right?

Snoop dogg makes an appearance inside 360 MAGAZINE

Snoop Dogg × FaZe Clan

FaZe Clan, Inc. (“FaZe Clan”) the digitally native lifestyle and media platform rooted in gaming and youth culture, announced that the entertainment icon, avid gamer, and owner of Death Row Records Snoop Dogg will become a member of FaZe Clan’s talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp. (NASDAQ: BRPM)(“BRPM”), will join FaZe Clan’s board of directors. Snoop Dogg joins FaZe Clan’s robust talent collective of gamers, creators, entertainers, and esports professionals. He will represent FaZe Clan with the official name “FaZe Snoop.” As the latest talent member of FaZe Clan, Snoop Dogg will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan’s platform. Watch the announcement video HERE.

FaZe Clan announced on October 25, 2021, that it will merge with BRPM, a special purpose acquisition company, to become a publicly traded company. The transaction is expected to close in Spring 2022. In his role as a director, Snoop Dogg will bring his extensive entertainment industry insights and his passion for Web3, gaming, and culture as FaZe Clan charts its course as a public company. A full list of the expected post-merger Board of Directors will be announced later this month.

“The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid, and a first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming,” said Kai Henry, Chief Strategy Officer of FaZe Clan. “Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.”

“It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,” said Snoop Dogg. “The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”

“As I’ve been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing,” said Cordell Broadus, Creative Consultant, Channel 21. “When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”

Beyond becoming a talent member of FaZe Clan, Snoop Dogg will also launch a community outreach program centered around charitable activities that support youth. A display of this community outreach collaboration took place during Super Bowl weekend in February. FaZe members played in a co-branded FaZe Clan x NFL flag football game and for each team’s participation, $25,000 per team was donated to youth sports. FaZe Clan’s donation went to Snoop Dogg’s Youth Football League.

Snoop Dogg joins FaZe Clan’s talent collective of over 85 members which consists of world-class gamers, influential content creators, and personalities whose following expands beyond the world of gaming. Members include NFL star Kyler “FaZe K1” Murray, Lebron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat,” and Offset aka “FaZe Offset” and as part of the roster, they represent FaZe Clan in the gaming community and across the converging media and entertainment industries. 

ONE MANAGEMENT PROMOTES BARI SPECTOR

One Management Promotes Bari Spector To President As The Company Continues Its Growth With Offices In Three New Markets

ONE MANAGEMENT – a world leading modeling agency whose roster intersects fashion with music, gaming, TV, social media, and film, is excited to announce the promotion of Bari Spector to President and its global expansion. ONE boasts incredibly successful talent that represents beauty in all of its diversity.

Bari Spector started her career in fashion at casting agencies but soon moved to the modeling agency world where she spent two years at NEXT before finding her home at ONE in 2011. “[Spector] has been with ONE since the initial days of ONE.1. She has built a great team and has established strong relationships with clients, agencies, and models,” says Jawahar Chirimar, Chairman and CEO of ONE. “Bari has demonstrated incredible performance and leadership in her decade-plus tenure with the agency.” In 2017, Spector became Director of ONE.1 and was later promoted to Vice President of ONE in 2020.

“I am very excited to embark on the next phase of my career at ONE as its President. I look forward to working with our amazing team as we take ONE to unprecedented heights that no one ever thought possible.” Bari Spector, President of ONE.

Founded in 2001, ONE has recently expanded into other markets attracting a more diverse selection of models and a wider range of opportunities for its models given the ability to access clients in different regions. The Los Angeles office opened in October 2020 followed by the opening of Chicago in January 2021. Both started with a substantial women’s board and are now building the curve and men’s divisions. Barcelona, Spain is the latest location to open in November 2021 representing leading models and celebrities such as Anita Pozzo, Mariana Santana, Barbara Valente, Ana Herrera, Caroline Ribeiro, Erin O’Connor, and Inguna Butane.

ONE’s new offices have brought early success with new faces participating in amazing campaigns – MJ starring with Bottega Veneta and YSL, Skye for Gucci, and Tarin for both Bottega Veneta and Gucci. The agency has also signed Sofia Mechetner, Aoki Lee Simmons, Zuleyka Rivera, and Gigi Goode and continues to look towards the future with evolving social media (e.g., TikTok), gaming platforms, NFT’s and Metaverse.

“ONE has the ability to work with a larger set of clients and attract new faces, high profile models, and celebrities, who are serviced by a highly diverse and talented team.” – Jawahar Chirimar, Chairman and CEO of ONE.