Posts tagged with "beverage"

Essentia Water campaign featuring basketball star Jimmy Butler via 360 magazine

Essentia Water Campaign

Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its “Stop for Nothing” campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Essentia’s philosophy is that a better you, starts with a better water. Today’s world demands resilience, and resilience starts with self-care. The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but can also help promote a sense of renewal to keep your mind and body focused on achieving your goals.

Each of the brand’s campaign partners have one thing in common – the relentless drive to constantly hone their own craft and stop for nothing in pursuit of their goals:

  • Nicknamed “Jimmy Buckets,” Jimmy Butler is a 6-time league all-star and a decorated titan in his sport. Most recently, he led his team to the top seed in this year’s playoffs.
  • Justin Fields was selected in the first round of the 2021 professional draft and is the second quarterback in his team’s history to surpass the century mark in rushing.
  • Tate McRae’s hit single “you broke me first” has achieved over 1 billion streams and the #1 spot on the Top 40 US radio charts, landing her on Forbes’ 30 Under 30 list – the youngest musician to be included.

“This campaign underscores the importance of taking care of yourself so you can continue chasing your dreams, and focus on the things that are important to you,” said Zola Kane, Head of Marketing at Essentia Water. “Our partners personify that extraordinary combination of grit and determination we not only admire, but strive to inspire through our products and campaigns. We are both proud and humbled to be working with these superstars.”

The new “Stop for Nothing” campaign was created in partnership with Essentia’s lead creative agency Droga5. It includes 30-second, 15-second, and 06-second spots that will air across digital and social channels, along with online video platforms – specifically Hulu, YouTube and NBC Universal beginning May 2, 2022. The campaign films can be viewed on Essentia’s YouTube channel at youtube.com/c/essentiawater.

Visit EssentiaWater.com to learn more and find your closest retailer at essentiawater.com/store-locator/.

About Essentia Sub, LLC:

The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you, starts with a better water. Headquartered in Bothell, WA, Essentia Sub, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is CarbonNeutral Packaging Certified® and distributed in more than 100,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel*. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.

Red Bull Culture Clash in Los Angeles and New York City via 360 MAGAZINE

RED BULL CULTURE CLASH

4 Stages. 4 Crews. 1 Winner.

May 19 at Warsaw celebrating the trailblazing underground nightlife sounds of hip hop, hyper-pop, reggaeton and hardcore featuring four crews: Half Moon, Club Cringe, Apocalipsis, and CORPUS

Tickets available now!

Red Bull Culture Clash, the innovative live music experience featuring four opposing crews on four separate stages, is excited to announce the return to the U.S. this summer with two shows, bringing once-in-a-lifetime music experiences to fans on both coasts.

Red Bull Culture Clash New York will take place at Warsaw in Brooklyn on May 19 and celebrate the burgeoning talent that leads the city’s underground nightlife scene. Tickets for the New York event are on sale now at redbull.com/cultureclash.

Red Bull Culture Clash Los Angeles will follow on June 24 and highlight the Latino musical and cultural diaspora in one of the largest U.S. clashes yet. Artist lineup and event details for Red Bull Culture Clash Los Angeles will be revealed soon.

Drawing a sold-out crowd when it last took place stateside in Atlanta in 2018, Red Bull Culture Clash aims to showcase each host city’s unique musical and cultural offerings – past, present and future. Inspired by Jamaican sound system culture, Red Bull Culture Clash is more than a DJ battle or band competition. Red Bull Culture Clash features head-to-head performances from four crews over four distinct rounds. Crews and their participating artists are given the reigns to take over each corner of a venue and face off for a four-round bout, bringing big sound, heavy tunes, fierce competition and an[MP13][BB14] exciting roster of special guests, all in an effort to outshine their competition and win over the crowd – because at Red Bull Culture Clash, the crowd[MP15]  decides who reigns supreme.

For more information on Red Bull Culture Clash, visit redbull.com/cultureclash.

Read on for all details and ticket info for the New York show.

Red Bull Culture Clash: New York

Taking place at Warsaw in Brooklyn, NY on May 19, Red Bull Culture Clash New York will feature four crews across four stages:

APOCALIPSIS featuring:

Dana Lu, Riobamba, Bembona, LITA, Nino Augustine, Dos Flakos and JFuse

APOCALIPSIS is a NYC-based record label founded by Ecuadorian-Lithuanian artist Riobamba. APOCALIPSIS amplifies the stories of artists de aquí y de allá, doing everything in its power to re-distribute equity in the music industry.

CLUB CRINGE featuring:

DJ Trick, DJ Fuck, Mother Cell, and Angel Money

Club Cringe is a label that works in extremes. Since its start in 2019, they’ve moved at a lightning pace through the underground of New York and beyond, gaining an international cult following in the process. Following their Second Life party series in 2020, the label has released two compilation albums and almost 100 mixes through its Soundcloud series, highlighting artists around the world spanning from bedroom enthusiasts who’ve never laid their hands on cdjs to Berghain headliners.

HALF MOON featuring:

Sounds of Reality, Khalil, DJ Will Gates and DickByAir

Half Moon is a Brooklyn-based new age cultural institution. They reinforce emerging culture around the world through radio, events, editorial and educational workshops. Since its inception by Surf Allah, Half Moon has aimed to celebrate and amplify the new voices of underground music as well as honor the legendary sounds of the African diaspora in New York City, Los Angeles and around the world.

CORPUS featuring:

Show Me the Body, Noble Spell, Tripp Jones, Yo Chill, Bearcat, Yung Mayne, and Mercenary

CORPUS is a Queens-based music platform and label founded on the values of mutual respect, solidarity, self-defense, and empowerment. CORPUS is made up of a small group of artists and organizers working to empower NYC youth existing in the subcultures that have shaped the city’s history. CORPUS Family is an extension of CORPUS focused on mutual aid, direct action, community programming, and amplifying marginalized voices across NYC. In the summer of 2020 members of CORPUS built CORPUS Studios, based in Blissville, Queens.

To learn more about the event format and what to expect, and to purchase tickets for Red Bull Culture Clash New York, visit redbull.com/cultureclash.

JOIN THE CONVERSATION

Official Website: redbull.com/cultureclash

Follow along at #redbullcultureclash

Cocktail via 360 Magazine

Super Bowl Sips

The big game is coming this year, and the pressure is on. No one knows how the game will progress and who takes home the trophy. No one knows which city will sing its praises and which will go to bed defeated. The only thing we know is the best cocktails to drink to calm the nerves. 360 has compiled a list of the best cocktails for The Super Bowl.  

Game Time Decision

Ingredients:

  • 1.5 oz. 1800 Blanco (Drizly, ReserveBar)
  • 1 oz. fresh lime juice
  • 1 oz. agave syrup
  • .5 oz Agavero orange

Directions: Combine all ingredients in a cocktail shaker, shake and serve over ice in a rocks glass Garnish with an orange peel.

2 Minute Drill

Ingredients:

  • 1.5 oz. 1800 Cristalino (Drizly, ReserveBar)
  • 3 oz. sparkling grapefruit soda
  • Salt for garnish 
  • Grapefruit for garnish 

Directions: Pour 1800 Cristalino over ice and top with grapefruit soda. Garnish with a pinch of salt and a slice of grapefruit.

Runyon Canyon Ranch Water

Ingredients: 

  • 2 oz. 1800 Cristalino (Drizly, ReserveBar)
  • .25 oz. fresh lime juice
  • .25 oz. agave syrup
  • 1.5 oz chilled sparkling water
  • 2 fresh cucumber ribbons
  • Grapefruit for garnish 
  • Tajín seasoning for garnish 

Directions: Combine 1800 Cristalino, fresh lime juice, agave syrup, cucumber slices and ice in a cocktail shaker. Shake vigorously and strain into Collins glass with Tajín rim and cucumber ribbon draped around the inside. Top with sparkling water and grapefruit zest.

Stoli Sweetheart Martini

Ingredients:

  • 1.5 parts Stoli®️  Premium (ReserveBar)
  • .05 parts Agave syrup
  • 1 shot of espresso
  • 1 part coffee liqueur
  • 2 tea-spoon mascarpone cheese
  • 1 maraschino cherry
  • Cocoa powder

Directions: Combine Stoli , espresso, coffee liqueur, mascarpone cheese and agave syrup in a cocktail shaker with ice and shake thoroughly for a consistent foam. Strain into a frozen martini glass, top with cocoa powder and garnish with a maraschino cherry.

Pink Grapefruit Shandy

By: Chef Brad Kent

Ingredients:

  • 1-12 oz wheat beer
  • 6 oz pink grapefruit juice
  • 1 oz simple syrup (optional) 

Directions: Combine all ingredients in a tall glass and enjoy

Glass of wine illustration by Mina Tocalini for use by 360 Magazine

Wine Cab

Each year in France, 10 million wine tourists come to discover some 10,000 cellars open to visitors throughout the country. But this success has a drawback: the circuits offered are all alike. Wine lovers have to deal with soulless luxury sedans and signposted tours, without much originality.

It is because he had this experience when he moved to Bordeaux 12 years ago that Antoine Beucher decided to break the codes of the market. He invented a unique, deliciously atypical concept: Wine Cab, the wine route by English taxi.

Climbing aboard the mythical London “cab” means boarding in a car with a vintage look and a strong personality. Fitted out as a real tasting room, the famous Fairway FX4 seduces with its inimitable style and elegant line.

On Bordeaux lands, this English taxi allows you to live an experience unique, and at the same time simple, convivial, and authentic, to meet passionate winegrowers.

A slow life mindset to reinvent the iconic wine route

Wine Cab embodies a philosophy like the English taxi: the friendly driver offers tailor-made tours to beautiful addresses usually known to only a “happy few” in the region.

Tastings in the car, innovative in Bordeaux, mark the spirits by their originality and their quality. And so to make each lap unforgettable, each participant leaves with a souvenir road book with Polaroid pictures… so chic but without fuss!

The little Wine Cab plus: a welcoming guide in each area, who shares “house” secrets and offers tastings directly from the barrel or the vat. Our Wine Tour concept is simply unique!

The Wine Cab assets

● Health security: the English taxi is the only private transport vehicle with protective glass

● Private tours: tours take place with friends, couples, or families of up to 4 people

● The possibility of creating your own wine (cellar master workshop)

● Tastings in the taxi while driving

● A souvenir road book with Polaroid pictures

More and more winegrowers have made organic a philosophy. Wine Cab offers an initiatory circuit to discover more structured, more aromatic wines, with more fruity and spicy notes, in short, naturally good (organic) wines!

On the program: four hours of the discovery of the best wines produced by passionate and educationalists winegrowers, driven by the desire to introduce this type of culture.

The circuit includes pick-up and drop-off at a hotel in Bordeaux, two visits with tasting in two “organic” certified châteaux, one “countryside” tasting in the vineyards (or in the Cab in case of rain), and transport in an English cab by an English-speaking driver.

As an option, it is also possible to provide accompaniment by an expert oenologist (+280€).

The price is from €132/person.

Women often have a different outlook than men: they are more open to innovations, organic viticulture, and biodynamics. In Bordeaux, a few women are even pioneers in this field and their wines are very successful. Wine Cab invites you to meet these passionate and fascinating women who give themselves up through their testimonies and their stories.

About Antoine Beucher

After studying at a journalism school (Institut Français de Presse) and obtaining a degree in Economics, Antoine Beucher worked as a host in a local channel in Toulouse and then worked for 30 years as the manager of an event agency. Wine Cab aims to publicize the Wine Tours organized in Bordeaux and to establish itself as the reference for vintage vehicle tours in the region. Moreover, beyond 10 people, the tours can also be organized in a Combi, 2 CV, Cadillac. Subsequently, Wine Cab has plans to duplicate its concept in other wine regions.

Thanks, it's Cashmere via Elysian Brewing for use by 360 Magazine

Story Behind the Can

January 24th is National Beer Can Appreciation Day, which celebrates the historic and thirst-quenching day beer was first sold in cans! In celebration, here are a few of Elysian Brewing’s most iconic beer cans through the years including Salt & Seed, the hit summer seasonal rose released last year which features a photograph of an actual watermelon, and Dayglow, which showcases a tiger with laser beams shooting out of its eyes (yes, you read that right).

The in-house design team at Seattle-based craft brewery Elysian Brewing is known for its art-forward approach to beer can creation. The small design team is constantly pushing the boundaries and exploring how they can drive excitement and inspiration through label design, often through a mixed-medium and DIY creative take on label design.  

The creativity and imagination that goes into their labels are endless, leading to everything from sculptures, photography, and even shampoo being featured on product labels. In celebration of the upcoming holiday, the Elysian design team talked about their favorite labels throughout the years.

Dayglow IPA

Elysian Design Team: “What company proudly puts a tiger shooting laser beams out of its eyes on a bottle and pushes print? As ridiculous as the concept seems, the visual was a hit. Dayglow was the winner of the 2014 Beverage World Global Packaging Design Awards, paving the way and setting a standard for all future Elysian label designs to come.”

Mother Pig Fresh Hop IPA

Elysian Design TeamL “The art for Mother Pig was inspired by the hop picker at the farm that provided the hops for this IPA. The picker is a specialized machine the growers refer to as ‘Mother Pig’ as it herds up all the little piglets (Hop bines).”

Salt and Seed Watermelon Gose

Elysian Design Team: “This tongue-in-cheek ‘still life’ reveals itself as an impossible object; similar to a ship-in-bottle, it begs out consumers to question—’how the heck did they do that?’ The creation of this label was done in-house and all by hand for an elaborate, albeit lo-fi photoshoot.”

Thanks, It’s Cashmere Hazy IPA

Elysian Design Team: “This label was a first in our history in that it cleverly highlighted the hop used within its name, leaned into it, and turned it into a full-on story. It set a high bar for beers following its footsteps and reimagined what it means to write a beer description.”

Elysian Brewing via M&C Saatchi Entertainment for use by 360 Magazine

Elysian Brewing Citrus Beer

With Citrus season in full swing through February, Josh Waldman, Brewmaster at Elysian Brewing, shared some insight on these beers and why they’re so popular.

The relationship between citrus and beer dates back centuries, from the use of bitter orange peels in Belgian styles to the discovery of New American Hop Varieties, such as orange zest-like Cascade hops, first commercially introduced all the way back in 1971. 

What makes a citrus beer so appealing? Waldman says it’s simple: “They offer refreshing and sprightly flavors for contemporary drinkers.” There’s no better example than Elysian’s Altered Contact:

  • Altered Contact Tart IPA – 6.8% ABV: Altered Contact rewires your perception of IPAs with its electrifyingly tart and juicy demeanor. Plug into galvanized notes of orange, tangerine, mango, and pineapple, There’s no turning back now.

If you’re interested in something that’s a bit less citrus-forward but still features tropical/fruity notes, be sure to check out the other two members of Elysian’s Contact Trilogy:

  • Contact Haze Hazy IPA – 6% ABV: This IPA is tangled chemistry of mild haze, low bitterness, and an explosion of hop aroma. On top of the typical citrus notes of hazy IPAs, Contact Haze features flavors and aromas of raspberry, currant, guava, and passion fruit.

Full Contact Imperial Hazy IPA – 8.8% ABV: Cloaked in a semi-translucent haze, an imposing presence beckons you to come closer. As you do, your nose opens to a tangent of wistful memories—peach season in the orchard, a tangerine tree on a hill, fresh honeydew cold from the fridge, and a vanilla cream soda in your hand.

Indoggo Gin via Fingerprint Communications for use by 360 Magazine

INDOGGO Long Beach Lemonade

Hip-hop legend, Grammy Award-winning rapper and founder of INDOGGO® Gin, Snoop Dogg will be performing at this year’s Superbowl Halftime Show and INDOGGO®’s Long Beach Lemonade is the perfect game day cocktail!

Ready, Set, Drink! All of America will be tuned in to watch the big game—but this year’s halftime performance is going to be one of the best of all time, and we have the perfect cocktail to enjoy this Superbowl Sunday! A star-studded lineup of Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige, and none other than the California legend himself, Snoop Dogg, will hit the stage on February 13th for a show like no other. The Long Beach native created his premium flavored Gin right here in the Golden State so it’s only fitting that you celebrate with the king of Cali’s Gin ‘n Juice… Snoop Dogg style!

After maintaining his place in the public spotlight for over 25 years, the entertainment mogul ventured out into creating his own spirits brand with the mission of making a gin that exemplifies a laidback California lifestyle that is easy to mix, easy to drink, and hard to forget. Combine the strawberry flavored Gin with fresh lemonade, ice cubes, and lemon garnishes to kick off your Super Bowl Sunday and watch the Doggfather perform his greatest hits alongside some of the most legendary names in music!

Long Beach Lemonade

  • 2 oz. INDOGGO®
  • 6 oz. Fresh Lemonade
  • Ice Cubes
  • Lemon Slices

Add INDOGGO and lemonade to a glass and stir to combine. Top with ice and lemon slices.  

Port via Wagstaff Media Marketing for use by 360 Magazine

New Port Cocktails

This February will be an exciting time for sports with the Beijing Winter Olympics being held from February 4-20, and the Super Bowl on February 13. Readers may be hosting watch parties, which tend to last for hours beyond the events themselves, so playing the long game when it comes to imbibing is a real pro-move. These low-ABV Port Cocktail ideas are all easy, convenient, and make great food pairings to the sports spreads we know and love.

Taylor Fladgate Chip Dry and Tonic Cans – (5.5% ABV; SRP $17.99 for a 4-pack of 250ml cans)

As a great low-ABV alternative to beer, this ready-to-drink Port cocktail is perfect right out of the can and delicious with Super Bowl favorites such as guac & chips, wings, and pizza.

Croft Pink and Tonic Cans – (5.5% ABV; SRP $17.99 for a 4-pack of 250ml cans)

Another low-ABV ready-to-drink cocktail, the newly launched Croft Pink and Tonic cans have bright citrus and red fruit flavors that are great with shrimp cocktail and the ketchup that goes along with pigs in a blanket.

Fonseca Bin 27 Porto Reserva  – (20% ABV, SRP $19.99)

Whether you’re parked on the couch watching Olympic ice hockey or ski jumping, the Bin 27 Martini is a ridiculously easy three-ingredient complement to brunch, nachos, and chili.

Combine two parts Bin 27, one part vodka, and a splash of cranberry juice into a mixing glass with ice and stir until chilled. Strain into a martini cocktail glass.

About Port Wine

Port Wine is wine only produced in the Douro region of Portugal. It’s a fortified wine, meaning it has spirits added to it, in this case, grape spirits. Port wine is thus heavier and sweeter than other wines and contains 19-20% alcohol compared to other wines, being 8-12% alcohol. 

1800 Mexican Mule Rusher via Exposure for use by 360 Magazine

Eighteen Hundred Tequila × LV Raiders

1800® Tequila, the world’s most awarded tequila brand, announced its designation as the Official Tequila of the Las Vegas Raiders and Allegiant Stadium. The brand continues to support professional sports and the Hispanic community in Las Vegas and California by bringing the best taste in tequila to gamedays with the ultimate tailgate experience and signature cocktails for fans to enjoy.

As two heritage brands with award-winning credentials and roots in both Las Vegas and California, 1800 Tequila and the Las Vegas Raiders unite to bring the best taste in tequila to gamedays. To celebrate, 1800 Tequila is unifying Raider Nation in a way befitting of its Vegas hometown. 1800 Tequila invites Raider Nation to join them in the Allegiant Stadium concourse to enjoy the ‘Married to the Game’ ultimate tailgate hosted by Raiders superfan Josephine Skriver. The 1800 Tequila tailgate will take place before the home game on January 9th and raise a celebratory glass to the union of Raiders fans from all over the world.

1800 Tequila also created two specialty cocktails to celebrate its partnership with the Las Vegas Raiders and Allegiant Stadium: the 1800 Mexican Mule Rusher (1800 Blanco, fresh lime juice, bitters, and ginger beer) and the 1800 Pirate Paloma (1800 Cristalino, light agave, grapefruit bitters, and soda water).  

“We’re thrilled to welcome fans to Allegiant Stadium as the Las Vegas Raiders’ Official Tequila Partner,” says Lander Otegui, SVP Marketing for Proximo Spirits. “Raider Nation is a diverse and ardent fan base, which reflects 1800 Tequila’s values of authenticity and community. We raise a glass of 1800 Pirate Paloma to celebrate our partnership with Allegiant Stadium and the Raiders.”

About 1800 Tequila

1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the U.S., is made with 100% Blue Weber agave harvested at its peak in Tequila, Mexico. Named after the year of origin, 1800 Tequila has never wavered from its original formula and distillation process. Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, deep-rooted Mexican heritage, and culture-driving collaborations with musicians and artists. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico. Please visit their website to learn more about the 1800 Tequila portfolio: Blanco, Coconut, Reposado, Añejo, Milenio, Cristalino, Colección, and The Ultimate Margarita. 

About Allegiant Stadium

Located adjacent to the world-famous Las Vegas Strip, Allegiant Stadium is a global events destination, highlighted by the arrival of the NFL’s iconic Raiders in 2020. Allegiant Stadium, which won “Best Venue” honors at the 2020 World Football Summit Industry Awards, is ideally located for both visitors and locals, fully enclosed and climate-controlled with a capacity of 65,000. The technologically advanced stadium serves as the home of UNLV Football and hosts world-class entertainment including concerts by Garth Brooks, Guns N’ Roses, and The Rolling Stones and sporting events such as the Pac-12 Championship Game and Las Vegas Bowl. The stadium project is expected to generate an economic benefit of $620 million annually while creating 6,000 permanent jobs in Southern Nevada.

ski scene by Gabrielle Marchan for use by 360 Magazine

Monster Energy Team × Snow Rodeo

Despite frosty temperatures, Monster Energy’s snow sports team delivered! The brand congratulated its team of freeski and snowboard athletes on a strong performance at the Snow Rodeo competition in Calgary, Canada. In the official World Cup event sanctioned by the International Ski Federation (FIS), athletes from across the globe competed for Olympic qualifier points in Freeski and snowboard disciplines from December 30, 2021, to January 1, 2022, at WinSport Canada Olympic Park.

In the competitive Women’s Snowboard Slopestyle final on Saturday, 17-year-old snowboard prodigy Kokomo Murase from Gifu, Japan put down a dominant performance to claim first place. This marks the first FIS World Cup victory in the slopestyle discipline for the Japanese Olympic prospect, who also received the traditional Snow Rodeo cowboy hat as a trophy.

Earlier in Thursday’s Women’s Freeski Halfpipe final, Monster Army rider Hanna Faulhaber stomped a perfect run to claim second place. Earning her first FIS World Cup podium spot, the 17-year-old from Carbondale, Colorado, posted the day’s highest aerials and scored qualifier points for the 2022 Winter Olympics in Beijing.

This week’s Snow Rodeo presented by Swatch and Toyota marked the event’s second iteration as a ski and snowboard competition in Calgary. Featuring contests in halfpipe and slopestyle disciplines, the FIS World Cup event offered athletes the second chance of the 2021/22 season to qualify for the 2022 Beijing Winter Olympics.

Here’s how the action unfolded this weekend for Team Monster Energy:

Women’s Snowboard Slopestyle

On Saturday afternoon, the Women’s Snowboard Slopestyle discipline was contested as a special New Year’s Day event on the downhill obstacle course, designed by Stomping Grounds Projects snow park builders. The eight riders in the final hailed from Japan, Canada, Finland, Belgium, Switzerland, and the Netherlands.

Just in time for the daytime event, the previously overcast skies opened, and temperatures climbed significantly after several days of polar vortex-induced chills. With several riders posting perfect runs, Monster Energy’s Murase upped the ante by landing a flawless routine on her first attempt.

In the technical rails section, Murase finessed a backside boardslide pretzel, Half Cab 50-50 frontside 360 out, followed by a gap lipslide 270 out on the Toyota rail feature. Heading into the jump section with speed, she landed a front-side 720 tail grab, backside 720 mute grab, and crippler melon grab on the final side-hit obstacle for a 77.58-point score and first place.

“[Snow Rodeo] was really tough because I was really nervous before the competition. But I’m so happy to win my first slopestyle World Cup today,” said Murase upon winning Women’s Snowboard Slopestyle in Calgary.

On the strength of Saturday’s victory, Murase now ranks at the top of FIS Snowboard Park & Pipe overall standings with 236 points. She also currently holds first place in the Slopestyle rankings that determine Olympic qualification and third place in the Big Air discipline.

Earlier this season, Murase claimed the win at the 2021 Big Air Festival Chur as well as third place in Women’s Snowboard Slopestyle at Dew Tour Copper 2021. Heading into the 2022 Winter Olympics in Beijing, Murase is considered a podium threat in Big Air and Slopestyle disciplines with an impressive record to boot. At X Games Norway 2018, she became the youngest Winter X Games athlete ever to win a gold medal, at age 13. She also made history as the first girl to land a 1260 double cork aerial in competition.

Women’s Freeski Halfpipe

On Thursday night, the action in Calgary kicked off with the Women’s Ski Superpipe final amid biting cold on the Olympic Park superpipe. Eight of the world’s leading halfpipe skiers were looking to post the best score in three runs. Countries represented included China, Canada, the United Kingdom, and the United States.

In the highly competitive field, 17-year-old Monster Army rider Hanna Faulhaber from Carbondale, Colorado came in as a rookie. But despite her young age, the Olympic hopeful had already made her mark this season: Earlier in December, the young US Ski Team rider stole the spotlight with a breakout performance in a third-place finish at Dew Tour Copper.

Blasting aerials higher than the rest of the field, Faulhaber rose all the way to claiming her first career World Cup podium. On her first run in the nighttime final under the floodlights, she put down a perfect routine including a huge tail grab off the top, leftside and rightside flair safety grabs, cork 720 safety landed backside, switch rightside 360, and leftside 540 on the final hit for 92.80 points and second place.

“It’s a crazy one for sure. It’s great to be able to put down consistently and I’m just happy to keep it going. I don’t know really what to say, I’m just excited for how it’s going and it’s unbelievable–I never thought that I would be here,” said Faulhaber upon claiming her first FIS World Cup podium in Calgary.

Prior to competing in Calgary, the young U.S. Pro Halfpipe Ski Team rider placed third in the 2020 Youth Olympics and fourth in the 2021 Ski Halfpipe World Championships. She currently holds third place overall in the FIS Women’s Ski Halfpipe World Cup rankings with 125 points.

For more on Kokomo Murase, Hanna Faulhaber, and the Monster Energy snow sports team, click HERE. Follow Monster Energy on YouTube, Instagram, Twitter and TikTok for exclusive behind-the-scenes looks from the 2022 snow sports season.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans.