Posts tagged with "oakley"

Holiday Gift Guide and round-up article illustration by Gabrielle Archuleta for 360 MAGAZINE

2020 Holiday Gift Guide

The team at 360 MAGAZINE has curated a list of their favorite products and we’ve put them into a Holiday Gift Guide made just for you. We know 2020 hasn’t been easy on anyone so this holiday season is the best time to show those one’s you love how much they mean to you with a personal gift. Perfect as a stocking stuffer or the big gift, these items are sure to be special for your friends and family.  

Check out our favorites below from watches to clothing to everything in between. 

LIDS x TREVOR BAUER

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer is Lids first ever MLB Brand Ambassador.

Trevor Bauer Favorite Lids Duke Blue Devils Hat $24.99

PUMA CLYDE ALL-PRO

PUMA announced the newest addition to the Clyde Franchise Monday with its brand new Clyde All-Pro, a basketball silhouette taking style and performance to the next level.

The Clyde Franchise is inspired by shoes worn by Walt “Clyde” Frazier on the basketball court in the 1970s but with a twist: they have all of the technology and performance of today.

The shoe is perfect for on-court training and has ProFoam+ for stability and cushioning. It also uses Matryx material, which is lightweight and durable, for support.

PUMA Clyde All-Pro$130

G-SHOCK GM110NE-1A

The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face.The gold accents work in conjunction with an engraved gold IP case back that features inscriptions reading “100 1920-2020,” a tribute to New Era’s long and storied history.

While carrying the design of the G-SHOCK GM110, the GM110NE-1A has a dark gray metal-forged and polished IP bezel. The GM110NE-1A also comes with two bands.

One is a black cloth band lined with green, similar to New Era’s famous 59FIFTY hat. It also has a gold buckle and band keepers on the underside, a nod to the sought after 59FIFTY cap, gold buckle, band keepers, an embroidered New Era logo and a gold-speckled back. The other is a gold-speckled black urethane band with a stainless-steel keeper.

G-SHOCK GM110NE-1A – $340

BREITLING PREMIER SPECIAL EDITION AB01186A1G1P1 EXCLUSIVE

The Breitling Premier Special Edition combines purpose with style, delivering quality, performance, and timeless design in a distinct new color combination, with the Watches of Switzerland Group logo, inscribed onto the transparent case back. This new Special Edition is a chronograph with a commitment to everyday elegance, worthy of the legacies of both companies.

The partnership is one of a series of unique collaborations the company has rolled out in 2020 aimed at continuing to provide compelling activations for both Watches of Switzerland and MAYORS customers.

The watch features a sleek blue band made of alligator leather, that meets at a striking silver dial. The subdials compliment the band shining in blue: a 30-minute counter at 3 o’clock and a small-second sub-dial at 9 o’clock.

Each watch purchased comes accompanied by an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO.

Premier Special Edition AB01186A1G1P1 Exclusive$8,400

NOBIS X SERGE IBAKA

Premium Canadian outerwear brand Nobis launched its first capsule collection designed in collaboration with Toronto Raptors centre and NBA champion Serge Ibaka. Known for his #BigScarfEnergy, Ibaka teamed up with Nobis to help create a genderless collection that features nine limited-edition pieces, including a parka, anorak, bomber jacket, vests, hats and, of course, scarves.

The collection ranges in price from $50 to $850 and each piece is home launderable. Nobis fans can expect the same premium quality, style elements and technical components: The genderless hooded anorak features a modern high-low cut and front pouch, while both the anorak and bomber jacket have a water-repellent nylon shell and breathable Primaloft insulation for fast-drying warmth.

The collection’s parka is crafted from Nobis’ patented membrane lamination, seam-sealed construction and insulated with Canadian origin white duck down. The lightweight tactical vest, with multiple exterior pockets, is windproof and breathable – ideal for transitional weather and mild winter days. Reflective trims and iridescent logos on most pieces provide an accent to the neutral palette, in addition to visibility after dark. Accessories have been given the same attention to detail, with options such as a solid nylon ripstop bucket hat that’s reversible to Nobis’ signature printed polyester crosshatch, featuring a tonal “S” logo on the front and an iridescent limited-edition collection label on the back. It reverses to reveal a camouflage print and Serge’s signature “Mafuzzy” catchphrase on the rim.

Nobis x Serge Ibaka Collection$50-$850

OAKLEY SUTRO LITE

Building off the success of Oakley’s Sutro frame, this new piece of performance eyewear features a semi-rimless design and is now a pared-down version for the cyclist that prefers a more sleek design.

Inspired by the daily life of urban cyclists, Sutro Lite is a semi-rimless version of the Sutro frame shape, featuring a high-wrap shield. The lightweight design results in a bold, versatile look that protects from the elements and enhances vision with Prizm Lens Technology. An Unobtainium temple featuring ridged texture provides improved retention so the frame never loses grip, even during the most intense rides.

Oakley Sutro Lite$123.20

CELLIANT PERFORMANCE SHEETS FROM SLEEPLETICS

There’s nothing better than waking up refreshed and ready for a vigorous workout. Celliant Performance Sheets from Sleepletics are designed to help you get a restful sleep and prime you for high performance. They’re a combination of premium long-staple cotton and Celliantmineral-infused yarns. Celliant minerals convert your body heat into infrared light, returning it back to your body’s muscle and tissue in a safe and natural way.

This improves local circulation, making more oxygen available to your cells. This increase in local circulation and oxygen means you sleep better, recover faster and perform better during the day. They’re an FDA-determined General Wellness Product. 

Celliant Performance Sheetsstarting at $114

KIDROBOT X JEAN-MICHEL BASQUIAT FACES DUNNY ART FIGURE SERIES 2

Kidrobot x Jean-Michel Basquiat  Faces Dunny Art Figure Series 2

Continuing our celebration of inspirational artists of the 20th century, Kidrobot brings art to life with the second collectible 3-inch tall Dunny art figure series featuring the art of Jean-Michel Basquiat. In collaboration with the Estate of Jean-Michel Basquiat, Kidrobot presents the Jean-Michel Basquiat Faces Dunny Art Figure Series 2 focusing primarily on the “faces” in Basquiat’s works.

Each premium quality vinyl Dunny art figure in this series depicts a face or imagery from one of Jean-Michel Basquiat’s most iconic paintings throughout his short but prolific art career. Each figure is packaged in a sealed security foil bag and a blind box to preserve the rarity and collectability of the collection. This blind box series features 13 individual art figures to hunt down.

Jean-Michel Basquiat Faces Dunny Art Figure Series 2 – starting at $11.99

SAN DIABLO ARTISAN CHURRO SIGNATURE CHURO MAKER

SAN DIABLO ARTISAN CHURROS RELEASES SIGNATURE CHURRO MAKER

San Diablo Artisan Churros (San Diablo), the only nationwide purveyor of gourmet fresh filled churros that delivers deep-fried happiness on demand, announces the San Diablo Churro Maker. Also known as an extruder, the Churro Maker is the all-in-one tool for churro lovers to make and customize their perfect churro. The product comes with nine differently-shaped nozzles, including the San Diablo Signature Hollow Churro nozzle to make churros that can be filled with decadent sauces, creams and jams.

The Churro Maker is a hard plastic kitchen gadget that functions much like a baker’s piping bag: load churro dough into the maker and then push the dough through the nozzle. The kit offers links to delicious, easy-to-follow recipes for “heaven sent, wicked good” dough and fillings.

San Diablo Churro Maker– $23.99

DYU SMART BIKE

DYU SMART BIKE

DYU smart e-bike weighs only 18kg (39lbs), even lighter than many electric scooters, the folding shape takes only 1-meter space (39 inches). This size makes it easy to put it in the car boot and send it as a gift. Besides, it’s also very friendly and safe for old and kid.

The e-bike frame material is made of aluminum alloy which is durable and lightweight. Meanwhile, a high-end UL certificated safe battery is inside the e-bike. Front and rear double disc brakes ensure your riding safety. Ride frequently for at least 1 year without any problem.

DYU Smart E-Bike inquire for price

 

New Snow Collections From Oakley

With temperatures dropping, travel restrictions being lifted, and cooler destinations preparing for an influx of visitors while being COVID-19 safe, many snowboarders and ski junkies are looking for new pieces to invest in. With frightful temperatures and the need for gear to support intense athletic performances, investing in the right collection is paramount. For the most dedicated winter athletes, Oakley is an excellent choice for cold-weather attire.

Today, Oakley launches two all-new snow collections to get snowboards and skiers ready for the upcoming season. The Thermonuclear Protection Collection draws inspiration from the brand’s heritage in motorsports, while the Team Collection garners influence from professional Norwegian Olympic snowboarder Stale Sandbech and his life of travel and adventure. Both collections strive to combine style and performance.

About the Thermonuclear Protection Collection: 

The TNP Collection fuses provocative colors, bold designs, and daring styles for those looking to make a statement on the mountain. All of the looks are sure to grab attention, especially in context of the stark winter surroundings. The collection includes a variety of outerwear and accessories designed with reflective properties, hi-tech fabrics and modern silhouettes, available for both men and women. Full TNP

About the Team Collection:

Inspired by Stale’s adventures all over the world, the Team Collection features men’s pieces that can easily transition from mountain gear to streetwear. The range can be adapted for the “on-the-go” lifestyle through modular layering and includes outerwear with premium stretch fabrics, goggles, a helmet and two pieces made from 100% recycled material. Overall, the collection strives to be dedicated to a more eco-friendly approach.

Stale Sandbech is a famed Norwegian snowboarder. He participated in the 2010, 2014, and 2018 Winter Olympics and won a silver medal in Men’s slopestyle in 2014 at the Sochi Olympics. With his Olympics debut in 2010, Sandbech became the youngest Norwegian Olympian in 82 years. His partnership with Oakley reflects his on the go lifestyle as he adventures and trains.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the new snow collections falling into the former category. Yet, typical to Oakley the pieces retain a stylish flare.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.

Oakley Fall/Winter 2020 DEFINITION Collection

Oakley has just released the Fall/ Winter 2020 DEFINITION Collection, which places an emphasis on urban exploration and freedom of movement by fusing technology and nature. The result is a range of dynamic looks for every day and every place.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the Fall/Winter 2020 DEFINITION Collection falling into the category of the latter.

The collection includes eyewear, apparel and accessories that feature dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics. The collection is thus the ultimate combination of form and function, with the ability to be worn for sports performance or street style, depending on the occasion.

While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley has explored this concept since the early ‘90s while staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.

The new Oakley DEFINITION collection will be available at Oakley.com, flagship Oakley Stores and selected retailers worldwide in Fall/Winter 2020 season.

Rita Azar Illustrates an Eyewear Article for 360 MAGAZINE

Luxottica Hacked

By Justin Lyons

According to Italian press sources, Luxottica was the victim of a cyberattack Saturday.

Luxottica owns eyewear brands like Oakley, Ray-Ban, Coach, Chanel and Versace as well as retail brands like LensCrafters, Sunglass Hut and Target Optical. It is the largest eyewear company in the world with more than 80,000 employees.

SecurityOpenLab, an Italian cybersecurity site, said its sources confirmed Luxottica offices suffered a complete system failure due to ransomware attacks, shutting down operations in Italy and China

SecurityOpenLab also said union sources confirmed that workers received an SMS message saying the second shift on Sept. 21 had been suspended.

Users began reporting an inability to reach sites for LensCrafters, Sunglass Hut, Ray-Ban and other Luxottica brands on Saturday. It was also reported that One Luxottica, a user portal for the company, was down, but it appears to be up again at the time of writing.

BleepingComputer spoke to Bad Packets, a cybersecurity firm, who told them Luxottica used a Citrix ADX controller device, which is vulnerable to CVE-2019-19781, a flaw in Citrix devices.

This flaw is exploited by ransomware actors as it provides network access and credentials used to deeper infiltrate a network.

Luxottica took the servers to its eyewear brand websites offline. While websites for Oakley, Ray-Ban, Coach and more are accessible now, a manager at LensCrafters storefront told 360 MAGAZINE that the Ciao operating system crashed Saturday and that they still have little to no ability to process insurance or complete transactions.

Though Luxottica has not made a public statement, the same source told 360 MAGAZINE that IT support was unavailable while systems were down. LensCrafters is currently logging orders for a later date when systems are back up.

360 was also told that LensCrafters will offer 50% off frames and lenses for the inconvenience to customers.

Oakley Launches Gaming Lenses

OAKLEY® LAUNCHES PRIZM™ GAMING LENSES DESIGNED TO LEVEL UP YOUR PERFORMANCE

To celebrate the launch, Oakley has partnered with EA SPORTS Madden NFL 21 for ‘Derwin James vs The World, a weekly esports entertainment broadcast kicking off with rap superstar Lil Baby

Oakley® is launching the brand’s first optical solution developed specifically for gaming – Prizm™ Gaming Lens Technology. The lenses are engineered to enhance visual contrast and provide sharp vision, featuring blue-light filtering technology without compromising on aesthetic.

To celebrate the launch of Prizm™ Gaming, Oakley has partnered with EA SPORTS and the Madden NFL 21 Championship Series for ‘Derwin James vs. The World’, a weekly tournament where athletes, celebrities and music artists will challenge the Los Angeles Chargers star and renowned Madden NFL player for the ultimate crown. The series will premiere with Atlanta rapper Lil Baby facing off against James on September 15th.

Through the partnership, Oakley is continuing to support athletes both on and off the field while building a deep connection with the gaming community, offering an optimized viewing experience. “I rely on my Prizm Football Shield to pick up details on the field so I can make game-changing plays. It is pretty cool that the same technology is used across sports – golf, snowboarding and now gaming,” said James. “With Prizm Gaming, I’m ready to take on the world. Who wants to play?”

Oakley® Prizm™ Gaming lenses are built to enhance visual contrast and provide sharp vision. All Oakley Prizm™ Gaming lenses feature blue-light filtering technology designed to reduce 40% of blue light within the 380-500nm range to help protect from artificial light. Oakley also designed the lens to reduce the yellow tint which often appears as a result of blue-light filtering.

“As a brand rooted in competition, we are thrilled to continue our expansion in the gaming space,” says Ben Goss, Oakley’s Global Marketing Director. “This is an industry defined by the same passion for performance that’s driven our brand for generations. The launch of Prizm™ Gaming is the result of applying that same passion for performance while continuing to bridge the gap between physical and digital sports. We’re excited to equip gamers everywhere with the gear needed to take their game and style to the next level.”

Oakley’s commitment to fit, form and function carries into the gaming space with its line of headset-compatible frames, which feature thinner temples for optimal compatibility and are designed for all-day wear and lasting comfort. In the coming months Oakley will also be releasing a range of eyewear in collaboration with industry-leading gaming accessory brand Turtle Beach.

The launch of Prizm™ Gamingrepresents the latest pillar in the brand’s investment in gamers who embody the Oakley attitude both online and offline. To further its commitment to gaming, Oakley has extended its MotoGP partnerships into the digital space, working with MotoGP E-Sports as an official partner.

Prizm™ Gaming is available at Oakley.com, select Oakley stores and optical retailers

Tune-in to ‘Derwin James vs The World’ every Tuesday night at 10pm ET on the Madden NFL Twitch and YouTube channels.

About Oakley, Inc. 

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com

Oakley® and Prizm™ are trademarks of Oakley, Inc. 

© 2020 Oakley, Inc. All rights reserved. 

About Electronic Arts 

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. 

In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news

EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden and the NFL are property of their respective owners and used with permission.

One Love illustration done by Mina Tocalini of 360 MAGAZINE.

Oakley – One Love

Today, Oakley® unveils a powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.

American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Most recently, Celeste, won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List. 

Oakley’s For The Love of Sport campaign honors one of the most universal passions – that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport – its global network of athletes. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them – sport’s ability to push-through boundaries, and overcome adversity, even during the toughest times.

“Sport has the power to evoke emotion, whether participating or spectating”, said Ben Goss, Oakley Global Marketing Director. “And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”

The globally recognized One Love track by Bob Marley was a call for unity in 1965 when it was first released, and its message still rings true, 55 years later. The Oakley remake is part of a yearlong celebration of what would be Marley’s 75th birthday in 2020 and it preserves the song’s uplifting chorus and chords that inspired a generation, and refreshes the verses to captivate a contemporary audience.

“Sport, specifically soccer, was my Dad’s second love after music, and it brought him a great deal of joy throughout his life,” said Ziggy Marley. “The world really needs love right now, and we’re thrilled to work with Oakley on this amazing reinterpretation of One Love, so it can be meaningful to a new generation during a time when it’s needed most.”

Oakley’s One Love will debut exclusively on SiriusXM’s Bob Marley’s Tuff Gong Radio channel during a live broadcast with a special introduction from Skip Marley at 8AM PST on August 11, 2020. The official music video will go live simultaneously on Oakley’s YouTube channel and Instagram TV and the song will be available to stream on Spotify and Apple Music.

Follow Oakley: Facebook | Instagram | Twitter | YouTube

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.

Paint Splash illustration done by Mina Tocalini of 360 MAGAZINE.

Meguru Yamaguchi × Oakley

Today, Oakley and Tokyo-born and Brooklyn-based artist Meguru Yamaguchi debut the Kokoro Collection, a range designed to unite athletes around the world through a shared Love of Sport.

“Kokoro,” a Japanese word meaning “heart; mind; spirit,” unifies athletes of all abilities, professional and everyday alike. Released on the day when the world’s best athletes should have competed on the global stage, the collection aims to inspire a sense of belonging and community in a time when the need has never been greater.

To further celebrate this message of unity ,Oakley is making a $200k donation to support the COVID-19 Solidarity Response Fund for the WHO, which works globally to prevent, detect, and respond to the pandemic.

Known for his “sculptural paintings” that push the possibilities of art, gesture and form, Meguru met with Oakley visionaries, designers and Team Oakley athletes to bring this one-of-a-kind collection to life. Each individual product is completely unique, having been designed through a specialized spin technique utilizing a custom-made machine, which was made specifically by Oakley engineers to replicate Meguru’s style of brushstrokes.

The Kokoro Collection features 11 signature styles that are equipped with Oakley’s leading Prizm Lens Technology, designed to enhance color and contrast so athletes can see more detail. Ranging from $150 – $250, the collection is available now on Oakley.com.

Follow Meguru Yamaguchi: Instagram 

Follow Oakley: Facebook | Instagram | Twitter

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Oakley Clear Collection

Oakley, from Luxottica, is launching its new Clear Collection with NFL star and Oakley athlete JuJu Smith-Schuster. Designed with performance and protection in mind, the collection includes sport performance and lifestyle frames with clear and photochromic lenses, so whether you’re working out indoors or running errands, this new versatile collection has you covered and protected.

Responding to consumer demand for more protection, Oakley’s Clear Collection features iconic Oakley models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment, also known as PPE (for the first time, as part of the range, consumers will have access to Luxottica’s ESS brand, which has been designed and distributed for decades for military, first responder and industrial use and certified as PPE).

Clear Collection // Key Product Highlights

High Definition Optics: Eliminates distortion to give you clearer, sharper, and more accurate vision

Plutonite® Lens: A proven and proprietary Oakley® lens material designed to provide UV Blocking and Impact Protection:

UV Blocking: Blocks 100% of all UVA, UVB, UVC up to 400nm

Impact Protection: Oakley lens material and frame geometry combinations are designed and tested to provide protection against high velocity and select products are tested to also provide protection against high mass impact

Anti-Fog: Select products have advanced anti-fog coating applied to back surface of lens to help prevent fogging while in use

Extended Coverage: The collection includes high-wrap frames with an extended field of view, providing increased peripheral vision, coverage, and protection

Luxottica Launches “Shield Your Eyes” Initiative

Luxottica Group, a leader in premium, luxury and sports eyewear, today announces a new “Shield Your Eyes” Initiative, featuring a curated collection of products that provide greater coverage around the eye area.

The “Shield Your Eyes” product offering was developed in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. The current offering includes Oakley® and ESS (Eye Safety Systems) clear and photochromic products.

Oakley, known for its strength in performance eyewear, will bring its expertise to the Shield Your Eyes collection, with a mix of iconic models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment (PPE). For the first time, as part of this collection, consumers will have access to Luxottica’s ESS brand, whose products include eyewear designed and distributed for military, first responder and industrial use and certified as PPE. For decades, ESS has sold eyewear that has met or exceeded the most stringent U.S. military testing standards.

In addition to the frame offering, in July, the Oakley brand will bolster its apparel collection with the release of a series of masks, neck gaiters, bandanas and garments made from antibacterial fabric.

“In 2020, consumers are looking for something that reflects their state of mind – and safety along with style and functionality is now on everyone’s mind,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “There is no company better equipped to help consumers shield their eyes than Luxottica. We see the trend continuing to evolve and we’ll evolve with it, leveraging our strengths and expertise to provide consumers with the best offering to meet their needs.”

The Shield Your Eyes collection will be supported by a global marketing campaign that will come to life through digital assets, educational touchpoints, athlete portraits, testimonials, product seeding and more. The campaign will launch with NFL star and Team Oakley athlete JuJuSmith-Schuster.

About Luxottica Group
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide.

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HVD GIFT GUIDE

Champion’s new offerings show ❤ with exclusive Reverse Weave hoodies as well as a limited-edition Oversized Wrap Logo perfect for couples and/or BFFs who like to match! #TWINNING

 

Reverse weave hoodie is comfortable, durable and extremely stylish. Definitely for the grown and sexy. (model: Armon Hayes)

Amtrak wants to show customers how much they love them by offering a Valentine’s Day Buy One Get One Free Sale. Thursday, February 13, through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, 2020, with no blackout dates. Customers can receive discounted tickets by using the code V214 at checkout or at amtrack.com/valentines-day-sale.

To support the campaign, Oakley released a new eyewear collection, Origins, capturing the brand’s iconic heritage and progressive approach to innovative design reimagined in present day style. Led by Sutro Eyeshade, a sport performance piece inspired by the iconic Eyeshade originally introduced in 1984, this new collection pays homage to Oakley’s journey rooted in a love of sport and passion for optics.

In addition, Oakley will be launching City of Origins, a branded, immersive retail space in Los Angeles on Fairfax Avenue that celebrates the new collection and Love of Sport. Opening February 21st, the pop-up retail space will feature intimate conversations, workshops, exhibitions and more, including the first ever photography exhibition by Evan Mock, surfer, skateboarder and model, a one-on-one talk with Team Oakley athlete and pro-surfer, Sage Erickson, and more. 

The Sky Dreamer, available on PUMA.com and at Foot Locker in the U.S., is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability. It also features forefoot webbing for stabilization and lockdown. The Sky Dreamer will retail for $130.


The pack also features a robust and playful collection of unisex apparel for kids and adults, including a Reebok x Tom & Jerry padded woven jacket ($140), short-sleeve t-shirts ($28), a hooded dress ($60), crew neck sweaters ($55), and hoodies ($60). Each piece is inspired by Tom & Jerry cartoon colorways and the collection’s matching footwear styles.
 
The Reebok x Tom & Jerry collection is available at Reebok.com and in-store at select retailers worldwide beginning February 15th.

This Valentine’s Day, Sapphire Gentlemen’s Club in New York City (NYC) is offering an exclusive deal for single guys. Anyone who is single this Friday, February 14th can stop by Primal Cut – the upscale restaurant inside Sapphire Gentlemen’s Club on 60th Street in NYC – and enjoy a romantic dinner with a Sapphire girl. The meal for the female entertainer will be paid for by Sapphire.