Posts tagged with "eyewear"

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.

For over 45 years. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology.

Serengeti® Raffaele

For over 45 years, Serengeti® has been committed to developing the world’s most advanced sunglass lens technology. Then again, innovation has no limits, and Serengeti® was born and recognized in 1982 as Americas Top 100 products, bringing the exclusive Photochromic and Spectral Control® lens technologies to the sunglass market.Both elegant and strong, the Serengeti® Raffaele is iconic in shape. As a powerful brand, timeless and incredible products highlight its innovation and performance. RX approved with the objective of providing the best protection and the clearest vision, as well as outstanding comfort.

Classic Collection

Timeless designs and premium stylish frames are diverse and offer the highest visual clarity, due to its high-end ultra-thin mineral lenses. The most vintage shape of the Serengeti collection combines a pantos round shape with a trendy keyhole. Embellished with delicate metal inserts, this unisex design gives its wearer a deceptively retro look. Available in Shiny Crystal, Matte, and conventional Black.

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Oakley Clear Collection

Oakley, from Luxottica, is launching its new Clear Collection with NFL star and Oakley athlete JuJu Smith-Schuster. Designed with performance and protection in mind, the collection includes sport performance and lifestyle frames with clear and photochromic lenses, so whether you’re working out indoors or running errands, this new versatile collection has you covered and protected.

Responding to consumer demand for more protection, Oakley’s Clear Collection features iconic Oakley models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment, also known as PPE (for the first time, as part of the range, consumers will have access to Luxottica’s ESS brand, which has been designed and distributed for decades for military, first responder and industrial use and certified as PPE).

Clear Collection // Key Product Highlights

High Definition Optics: Eliminates distortion to give you clearer, sharper, and more accurate vision

Plutonite® Lens: A proven and proprietary Oakley® lens material designed to provide UV Blocking and Impact Protection:

UV Blocking: Blocks 100% of all UVA, UVB, UVC up to 400nm

Impact Protection: Oakley lens material and frame geometry combinations are designed and tested to provide protection against high velocity and select products are tested to also provide protection against high mass impact

Anti-Fog: Select products have advanced anti-fog coating applied to back surface of lens to help prevent fogging while in use

Extended Coverage: The collection includes high-wrap frames with an extended field of view, providing increased peripheral vision, coverage, and protection

Luxottica Launches “Shield Your Eyes” Initiative

Luxottica Group, a leader in premium, luxury and sports eyewear, today announces a new “Shield Your Eyes” Initiative, featuring a curated collection of products that provide greater coverage around the eye area.

The “Shield Your Eyes” product offering was developed in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. The current offering includes Oakley® and ESS (Eye Safety Systems) clear and photochromic products.

Oakley, known for its strength in performance eyewear, will bring its expertise to the Shield Your Eyes collection, with a mix of iconic models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment (PPE). For the first time, as part of this collection, consumers will have access to Luxottica’s ESS brand, whose products include eyewear designed and distributed for military, first responder and industrial use and certified as PPE. For decades, ESS has sold eyewear that has met or exceeded the most stringent U.S. military testing standards.

In addition to the frame offering, in July, the Oakley brand will bolster its apparel collection with the release of a series of masks, neck gaiters, bandanas and garments made from antibacterial fabric.

“In 2020, consumers are looking for something that reflects their state of mind – and safety along with style and functionality is now on everyone’s mind,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “There is no company better equipped to help consumers shield their eyes than Luxottica. We see the trend continuing to evolve and we’ll evolve with it, leveraging our strengths and expertise to provide consumers with the best offering to meet their needs.”

The Shield Your Eyes collection will be supported by a global marketing campaign that will come to life through digital assets, educational touchpoints, athlete portraits, testimonials, product seeding and more. The campaign will launch with NFL star and Team Oakley athlete JuJuSmith-Schuster.

About Luxottica Group
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide.

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@Lenscrafters @Luxottica Seems to Ignore @NYSOA State × Federal Guidelines

My beloved @LensCrafters @Luxottica how can you have the audacity to allow employees and customers come to your retail space during a pandemic? According to the @NYSOA, you should be vigilant and close your stores over the next 2 weeks so we can avoid what happened in #ITALY #coronavirus #NYC

According to S&P Global Luxottica suspends production × logistics as Italy’s virus toll grows.

Oakley Named Exclusive On-Field Partner

Oakley® announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership the biggest sports deal in the brand’s history will commence at the start of the forthcoming football season, with Oakley shields and eyewear Powered by Prizm™ Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans.

As a brand rooted in sport performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.

“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”

As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront of football gear.

“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

In order to showcase the benefits of Prizm Clear, Oakley launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster and Derwin James Jr. of the Los Angeles Chargers.

View the new campaign HERE.

Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.

Additionally, as Oakley is an official licensee, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.

To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.

5 Top Tips to Looking After Your Eyes Daily

You brush your hair, you clean your teeth, you moisturise your skin, but do you think about looking after your eyes each day? Our sight is such a precious sense, but it is one that most people take almost entirely for granted. Modern urban life is particularly punishing for our eyes. Too much time spent looking at screens means that for many, their eyes are often tired and sore, and the dust and dirt of a city pose a further threat to our eyesight. Don’t wait until there’s a problem, take care of your eyes and build eye care into your daily routine.

Keep your hands clean

Keeping your hands clean is important for maintaining good general health, but it is also particularly important for maintaining the good health of your eyes. A study by Michigan State University found that only 5% of people wash their hands correctly. Dipping those pinkies in water is simply not good enough, they need a proper scrub for at least twenty seconds. Most of us are guilty, at some time or another, of absentmindedly rubbing our eyes but it is something that all of us should try to avoid. Rubbing your eyes, even with hands which appear to be clean, can cause eye related problems such as conjunctivitis.

Wear sunglasses

Sunglasses provide protection from harmful UV rays which can cause cataracts, macular degeneration, corneal sunburn and skin cancer around the eyelids. UV rays are not just a summer hazard, they can reflect off surfaces such as snow, water, sand and concrete. If you wear prescription glasses, you should give your eyes the added protection of prescription sunglasses. Don’t worry, there are plenty of fashionable options available.

Visit your optometrist regularly

You really can’t have your eyes checked too often. The onset of glaucoma has no obvious symptoms and by the time that you do become aware that there is a problem, you may have sustained permanent eye damage. Early detection of eye pressure, which is an indicator of the disease, is only possible with a professional eye examination. Your optometrist can also give you early warning of diabetes, high cholesterol and even cancer.

Wear goggles in the swimming pool

Chlorine is a sanitising agent added to the water of swimming pools to reduce the spread of disease and water borne bacteria. Unfortunately, chlorine strips away the film that protects your cornea which actually makes your eyes more vulnerable to any dirt or bacteria that may be in the pool. Conjunctivitis, red, irritated eyes and even blurry vision can all be contracted by swimming in a chlorinated pool. Protect your eyes when swimming, by always wearing water tight goggles with a strong seal.

Keep hydrated

It is recommended that you drink eight glasses of water a day in order to maintain your health. Drinking water helps keep your skin hydrated, aids brain function and is crucial to maintaining the natural lipid layer on the surface of your eyes.

Dita Eyewear Collaboration

DITA EYEWEAR is thrilled to announce an exciting new collaboration with the ever-dazzling Queen of Burlesque, DITA VON TEESE, as they bring a fresh twist to iconic eyewear. The bridgeless cat-eye frame, rendered in lightweight titanium and appointed with contemporary details, represents the convergence of two creative talents at the peak of their influence.

Dita Von Teese is uniquely suited to the challenge of revitalizing the classically styled frames with an exquisite modern twist. “The cat-eye is a well-worn style, a silhouette that rarely transcends the era in which it was created,” she explained. “My goal was to keep within the spirit of the 1950’s, but to craft our version in a slick, new way as a secret weapon for the modern Femme Totale.”

High-end craftsmanship and technology from DITA EYEWEAR’s creative studio provided the tools to achieve a distinctive new shape for the landmark partnership. A slender expanse of titanium spans the brow in a single, sinuous line, stripping away extraneous elements for the illusion of a floating lens. Sculptural details, from the hinge mount to harlequin-point titanium temples, were inspired by selections from Von Teese’s vast collection of vintage couture and curiosities.

Von Teese herself will also appear in the season’s advertising campaign, “SEEING DOUBLE,” which shadows a mysterious encounter with a doppelgänger in a sultry noir atmosphere.

DITA EYEWEAR FOR DITA VON TEESE arrives November 1st, 2018 and will be available at DITA.COM, DITA flagships, Barneys, Bergdorf Goodman, Saks Fifth Avenue and other fine eyewear boutiques.

Perry White Collection

Fashion Forward

Mirrors, metallics and reflective materials are the hallmarks of award-winning fashion designer Perry White. This editorial is called “Vision” and futuristic eye-wear is a metaphor for looking ahead and being inspired.

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Creative Direction: Andrew C. Irving @andrewcirving

Photographer: Reese Sherman @r.sherman_photography

Clothing: Perry White @mrperrywhite

Styling: Marc Littlejohn @marclittlejohn

Model: Andrew C. Irving

SmartBuyGlasses

Different personalities suit different sunglasses. That’s why, this Friendship Day, SmartBuyGlasses has listed some of the best selling frames that will be perfect for your best friends.

Can’t live with them, wouldn’t dream of living without them. No matter if you’ve known them from birth or picked them up along the way; friendships are what really make the world go round. The support systems you develop with these precious few human beings are what sustain you throughout your life. They pick you up when you fall, laugh at you when you deserve it, and laugh with you every day. So, what better way to celebrate them than dedicating a whole day in their honor?

Because there isn’t just one type of ‘friend’, there can’t just be one type of eyewear to match them. That’s why we’ve gone to special lengths to find the perfect pair of sunnies for the friends that we just know you have.

The sports freak $82

Gym maniac, road runner, or just all round athletic champion; everyone has that special friend who motives them to better themselves. As well as making you feel like a massive failure on those odd days when all you want to do is eat ice cream on the sofa.

For these friends, it’s important to get them frames that can be used during strenuous physical activity, that are both lightweight and durable, and are of flawless aerodynamic design. For this friend we recommend a pair of Under Armour Menace sunglasses. Made from the highest quality materials, they provide long wear comfort and full UV protection.

The party animal $170

These sexy little Lolita frames are for the friend who knows how to have a wild night every night. The one who drags you out of your pyjamas into the light, and whose number is on speed dial when you’re looking to have a night to remember.

Hot red cat eye frames coupled with silver lenses are right on trend and will make sure she stands out in a crowded room. She’ll love you forever for this nifty little gift.

Literary genius $163

Some people are the educators, others are the educatees. Everyone has that one friend who always make you feel like the latter. They sharp, they’re witty, they’re unbelievably learned, and they always have something new to tell you every time you meet. Embrace the education and be proud of your clever friend! Show them you love them by getting them these bookish, intellectual sunnies from Ray Ban. Made from high quality acetate, with crystal lenses, they are perfect for everyday wear.

Total diva $29

You know who I’m talking about. You love them, you’re loyal to them, but you’ve never rolled your eyes quite so much around someone else. It’s either the on again off again boyfriend, the obligatory billion selfies every time she draws breath, or the constant drama on every social media platform going. Annoying as they can be though, you know you couldn’t be without them and their amazing ability to hold the spotlight, or their charismatic confidence that rubs off on you every time they’re around.

Love them for who they are and let them thrive in these stunning LMNT polarized shades that were clearly designed for the divas. The oversized pale pink cat eye lenses coupled with the golden bridge provide that sultry seductive air that all divas crave.

Future president $153

And finally, we have the overachievers; the ones who always outshine you no matter what. Whether it be in sports, academics, or charitable works; they’re always leading the pack. They’re a formidable force and you’re glad you’re on their good side. They’re 100% strong willed enough to be able to lead the country one day, and you know they’d do a wicked good job at it.

These no nonsense Aviators are perfect for this type of bestie. Worn by presidents throughout the ages, they’re short hand for power and ice cool composure. The wooden detail on the double brow bar providing that extra detail that lifts them above your standard aviator frames.

If none of these frames catch you eye, then there are plenty more to choose from at SmartBuyGlasses. Get your friend the perfect pair this Friendship day!

IZIPIZI x MoMA

MoMA gave the public a first look on some of their new Izipizi eyewear. The event was a celebration filled with vibrant colors and striking personalities. A spring kickback tone set by DJ Valissa Yoe(photographed below) and a environment filled with many welcoming faces. The colors and decor of the room only amplified the numerous options given by Izipizi’s designer shades. The sunglasses were in many different colors and innovative frames including a pop two-colored style. The collection will be available on May 29th exclusively at the Moma Design StoresFashion PR Pauline Perina in Izipizi.Models; Inuer Pichardo, Dante Dupree , Mayce Vassago in Izipizi.

By: Frank Pena

Photos by: Milton Pichardo