Oakley, from Luxottica, is launching its new Clear Collection with NFL star and Oakley athlete JuJu Smith-Schuster. Designed with performance and protection in mind, the collection includes sport performance and lifestyle frames with clear and photochromic lenses, so whether you’re working out indoors or running errands, this new versatile collection has you covered and protected.
Responding to consumer demand for more protection, Oakley’s Clear Collection features iconic Oakley models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment, also known as PPE (for the first time, as part of the range, consumers will have access to Luxottica’s ESS brand, which has been designed and distributed for decades for military, first responder and industrial use and certified as PPE).
Clear Collection // Key Product Highlights
High Definition Optics: Eliminates distortion to give you clearer, sharper, and more accurate vision
Plutonite® Lens: A proven and proprietary Oakley® lens material designed to provide UV Blocking and Impact Protection:
UV Blocking: Blocks 100% of all UVA, UVB, UVC up to 400nm
Impact Protection: Oakley lens material and frame geometry combinations are designed and tested to provide protection against high velocity and select products are tested to also provide protection against high mass impact
Anti-Fog: Select products have advanced anti-fog coating applied to back surface of lens to help prevent fogging while in use
Extended Coverage: The collection includes high-wrap frames with an extended field of view, providing increased peripheral vision, coverage, and protection
Luxottica Launches “Shield Your Eyes” Initiative
Luxottica Group, a leader in premium, luxury and sports eyewear, today announces a new “Shield Your Eyes” Initiative, featuring a curated collection of products that provide greater coverage around the eye area.
The “Shield Your Eyes” product offering was developed in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. The current offering includes Oakley® and ESS (Eye Safety Systems) clear and photochromic products.
Oakley, known for its strength in performance eyewear, will bring its expertise to the Shield Your Eyes collection, with a mix of iconic models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment (PPE). For the first time, as part of this collection, consumers will have access to Luxottica’s ESS brand, whose products include eyewear designed and distributed for military, first responder and industrial use and certified as PPE. For decades, ESS has sold eyewear that has met or exceeded the most stringent U.S. military testing standards.
In addition to the frame offering, in July, the Oakley brand will bolster its apparel collection with the release of a series of masks, neck gaiters, bandanas and garments made from antibacterial fabric.
“In 2020, consumers are looking for something that reflects their state of mind – and safety along with style and functionality is now on everyone’s mind,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “There is no company better equipped to help consumers shield their eyes than Luxottica. We see the trend continuing to evolve and we’ll evolve with it, leveraging our strengths and expertise to provide consumers with the best offering to meet their needs.”
The Shield Your Eyes collection will be supported by a global marketing campaign that will come to life through digital assets, educational touchpoints, athlete portraits, testimonials, product seeding and more. The campaign will launch with NFL star and Team Oakley athlete JuJuSmith-Schuster.
About Luxottica Group
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide.