Posts tagged with "eyewear"

Prada third nft drop via 360 MAGAZINE

PRADA DROPS THIRD NFT

PRADA DROPS THIRD EXCLUSIVE TIMECAPSULE NFT COLLECTION

  • On August 4, 2022, Prada will reveal the third in its series of limited-edition Timecapsule Collection drops with a corresponding gifted NFT
  • This drop will offer Timecapsule NFT holders in the ‘Prada Crypted’ Discord community access to unique events and experiences, such as a full Prada journey in Milan with an exclusive invitation to the brand’s fashion show in September. 
  • Following the theme of previous months, August’s Timecapsule shirt is made using upcycled fabrics from Prada’s extensive archive of luxury textiles

Prada announces the release of its third Timecapsule NFT Collection. On August 04, there will be an exclusive drop of gender-neutral physical products, each accompanied by a gifted NFT. This fifty-piece drop follows two successful Timecapsule NFT drops: June, in collaboration with artist Cassius Hirst and July, both immediate sell-outs.  

The Timecapsule NFT Collection underscores Prada’s commitment to circularity by creating new and unique garments using existing textiles from their archive, while Timecapsule NFTs also allow Prada to explore new ways to engage customers in the digital realm.

Prada Timecapsule NFT holders will also gain access to unique events and experiences. This includes a full Prada journey in Milan with an exclusive invitation to the brand’s fashion show in September. More details will be shared on the Prada Crypted Community on Discord. 

The third NFT drop is the #32 shirt in the Timecapsule collection. Constructed from black poplin, the shirt is embellished with a selection of exclusive Prada fabrics, including a Frankenstein-inspired print created by artist Jeanne Detallante. It also features a flower-motif silk lurex brocade, a fabric sourced from a 1950s archive, and a silk lampas from a 1920s archive textile. The shirt is also decorated with a Lattice Badge featuring a graphic created by OMA studio.

The Timecapsule is a monthly online event. For 24 hours, on the first Thursday of every month, Timecapsule Collection products are made available on prada.com in very limited quantities in selected markets. 

Each limited-edition Timecapsule item has its own unique serial number and is prepared for delivery with custom packaging. As such, Prada maintains harmony between the exclusivity of the Prada Timecapsule and the scarcity of the corresponding NFTs.

Each NFT includes the drop serial number and the serial number for its accompanying physical item, so there is a direct relationship between the physical and virtual products. NFT owners are eligible to participate in exclusive benefits and experiences, as well as gain priority access to future drops. 

Prada Timecapsule NFTs are issued on Ethereum infrastructure, offering a secure and user-friendly experience. The Aura Blockchain Consortium provides the underlying NFT solutions and technology. 

DETAILS: 

  • The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Kuwait, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from August 04, 2022 at 3pm CEST. 
  • Each drop is limited to 50 items. 

Prada NFT announced via 360 MAGAZINE
Prada third nft drop via 360 MAGAZINE

About Prada 

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The Prada brand is part of Prada Group, a global leader in the luxury goods industry, which owns the Miu Miu, Church’s and Car Shoe brands as well, and produces and distributes luxury leather goods, footwear and apparel. It also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements.

www.prada.com

Tyler in T HENRI via T HENRI for use by 360 Magazine

TYLER HENRI GELB

CREATING EXCLUSIVITY

Tyler Gelb, who graduated from the University of California, San Diego with a degree in Economics, worked as a financial analyst for the multinational company Sony between 2010 and 2011. In 2019, to assemble the most exclusive luxury eyewear collection available in the world, the Monaco Series, Tyler became the founder and designer of his international brand, T HENRI, which specializes in limited-batch collectible eyewear productions handmade in Sabae, Japan. 

By keeping the key brand message “Handmade and done the old-fashioned way” in mind, T HENRI commits to creating heritage pieces through sustainable materials. The company currently presents in 15 countries and has gained recognition with the American magazine Forbes. Meanwhile, the excellent marketing team has made the brand successful in different parts of the United States and the world, such as the Netherlands or Liverpool (UK).

Listen to Tyler Gelb’s full conversation with Vaughn on the 360 MAG Podcast HERE.

In 2020, during the pandemic caused by the coronavirus disease, Tyler decided to further accelerate the brand growth by designing something more exclusive than his competitors, especially to take advantage of the Caviar model, which is priced at almost 2K today. This unique collection includes three models: CorsaHydra, and Evo. One of the most notable designs of the collection is the adjustable nose pads which are made in premium quality minerals and could make users feel comfortable by adapting to the size of different noses. The sales that Tyler achieves with this product are high and very successful. 

Tyler adds that he wants to continue to maintain “a unique look that’s hard to come by about our product.” The designer is now creating a kind of high-end line. He and his team will start launching and photographing their campaigns with their grand premiere in September of 14 new models. These beta-titanium made frames are featured with aerodynamic characteristics from those high-performance cars. They are plated in various shades with 18-karat white gold, yellow gold, and rose gold. At the same time, to make the designs ergonomic, Tyler adds that the collections of T HENRI are returning to the colors radar blue and GO yellow as these tones give an exquisite and attractive result. The concept that he wants to carry forward with future productions would be limited to 99th percentile color combinations which would keep the products distinct. 

“Cars and watches are one of the biggest inspirations for me,” Tyler says. As a big fan of cars, Tyler is always galvanized by car brands such as Rolls-Royce for small accessories and Lamborghini for an attractive design. After being inspired by the world’s most talented independent brands, Tyler has created a new limitless eyewear collection, Continental, set in a boxy British Grand Tourer adapted on a high-speed, long-distance circuit. Each setting is electroplated with 1 micron of 18 karat gold, which produces a refined, exclusive, and polished shine.

As an eco and user-friendly brand, T HENRI takes the overall environmental impact and usability under consideration during the manufacturing process. The frames will always be kept as “sort of an organic look rich with color,” with being made in hypoallergenic cotton for human skin. 

Tyler mentions that the 2023 collection is already finished and will start with the 2024 one soon. By utilizing titanium as the new material for future collections, He maintains the idea that he is working on is way ahead to ensure all the designs are done right, as well as control material cost. 

LUXURY EXCLUSIVITY

Tyler’s concept as an entrepreneur is to “further differentiate our product”. Although art and design have a lot in common for him, both concepts have aesthetic purposes and contain the power to distinguish him from other brands. To preserve the exclusivity of the brand, Tyler made each limited production has only 50 pieces per style, and the color combination is laser-bonded and accompanied by a Certificate of Authenticity with the designated production number. Tyler emphasizes that those exclusive pieces are gone and will never be produced again once a color combination is sold out.

As the launch of the new eyewear campaign approaches in September, T HENRI aims to start including a list of celebrities in their eyewear content, as the brand label. 

The company president’s Philosophy is to “believe in yourself” and be risky because “the risk you are taking is on yourself, you have much more control, so I have been able to be riskier.” Tyler states that “I assume and am able to control it and mitigate it instead of putting it in someone else’s hands. It’s a beautiful thing once it reaches a tipping point, but you just have to endure it until you get there.”

The collection that T HENRI represents is the pinnacle of refined luxury and innovative construction practices.

Article:

Andrea Esteban, Vaughn Lowery

Resources:

ABOUT T HENRI

COLLECTIONS

CONTACT

Follow: 

Instagram | Facebook

T henri handcrafted eyewear via 360 Magazine

T HENRI – CAVIAR

Listen to T HENRI on 360 MAG podcast.

Caviar by T HENRI is the world’s most exclusive Private Members Club for curated, limited-production eyewear. Caviar frames, which go through 168 steps per spectacle, are handmade in Japan by the Fukui Regions, finest craftsman legends.

The one-time unique collection of Caviar which features two models, Corsa and Hydra, makes you amongst patrons of a unique subset of society-spectacle connoisseurs. 

Corsa, the mastery of travel by land, features a modern, streamlined volume square shape with artful sculpting cuts and elegant two-tone details.

Hydra, the mastery of travel by water, features a hybrid oval shape with angular architecture, great sculpting, fierce angles, and elegant two-tone details. 

This collection is marked by jewelry flashed finishing and double hard-coated CR39 Lenses accompanied by our signature backside anti-reflective coating.

With the stroke of each movement, progression builds revolutions as you throttle through the race of time. Continuing to rule all variables of timeless beauty and prevailing as collectors of eccentricities untethered by typical constraints such as time and capital.

Articles in the media.

Instagram

Alex Bogdan for use by 360 MAGAZINE

TOP SHADES

Everyone knows that a pair of sunglasses can elevate one’s entire presence. You’ve seen it before; the most mysterious and chilled individuals always seem to be donning a pair of fashionable shades. Whether you’re wearing them to block out the sun or the haters, we’ve assembled the most high-fashion, chic shades on the market today. And many of them, do not require eye exams.

9Five

The elaborate, exclusive eyewear collection at 9Five radiates pure luxury. With many styles sporting 24K gold plated steel, these shades will have you feeling that twenty-four karat magic. Offering polarized, clean les and prescription shade choices, 9Five has something suited best for you eyewear needs.

Aperçu

The Aperçu brand is named after the French verb APERÇEVOIR, to perceive. Implying a meaning of “a flash of insight,” the name of these shade exemplifies that self-expression is powerful and a key part of our daily life. Displaying high-fashion styles and designs of your choice shades, a pair of Aperçu’s will elevate your wardrobe.

Carrera

Designed in Italy emulating Italian style comes Carrera’s eyewear collection. The distinctive personality of a pair of Carrera shades is sure to captivate any room you step in. Sporting athletic to casual styles with impeccable quality, a pair of Carrera’s are indeed in their own lane.

Celine

With a variety of high-fashion pieces comes Celine’s sunglasses selection. When we say a selection, we mean a SELECTION. Ranging from oversized, cat eye, round, square and even more styles, Celine is sure to have something that appeals to your personality. The fully equipped range of sunglasses in Celine’s collection ensures high fashion freshness.

Fendi

From the Italian luxury fashion house comes Fendi eyewear. The sunglasses collection from Fendi showcases timeless, luxurious pieces. Sporting unique features such as unconventional lens colors with dynamic FF branding, Fendi shades are one-of-a-kind.

Gentle Monster

The Korean eyewear brand of Gentle Monster mimics the meaning of their name in each pair of shades in their collection. ‘Gentle,’ meaning modest yet wearable stand opposed to the ‘Monster,’ meaning of attitude paired with individuality. These avant-garde shades are eye catching and will uplift your entire presence.

Gucci

There’s only one way to illustrate the Gucci eyewear collection; bold. With such profound styles from the aviator to Hollywood-favorite, Gucci’s eyewear is striking and distinct. Fit for those who love to stand out amongst a crowd, Gucci gives you just that and more.

Kate Spade

Notarized for the brands cool and quirky essence, Kate Space shades are no different. The sunglasses available in Kate Spade’s collection, too, offer a conventional feel paired with a modern-day ambiance. Regarded as true elegance, the Kate Spade shades emulate a rare experience.

Linda Farrow

With an eclectic range of sunglasses comes the outstanding Linda Farrow collection. A selection of punchy colors and distinguishing designs, Linda Farrow shades are stand out pieces. With reminiscent, vintage styles to cutting-edge, modern designs, Linda Farrow is one of the most exhilarating and cutting-edge brands in fashion today.

Louis Vuitton

The Louis Vuitton shade collection offers shades for those in search of styles ranging from subtle to statement. The frames of the sunglasses are sure to compliment your face form, no matter the pair! Commonly worn by popular rap star El Alfa El Jefe, snatch up a pair of Louis Vuitton shades to be styled like the stars.

Prada

Prided on the impeccable crafting of their works, Prada never fails to embark on their contemporary promise. Prada shades are exceptionally popular, you’ve probably even seen them on your go-to form of social media a time or two. Although Prada is known for their essential, all-black sunglasses, the brand has a selection of styles, colors and constructions to choose from that you’ll just have to have.

Privé Revaux

Founded on the idea that luxury eyewear should be inexpensive and accessible to all comes Privé Revaux eyewear. Creative directors’ celebrity stylists Rob Zangardi and Mariel Haeen have worked with some of the most esteemed in the entertainment industry, and now they work for YOU! The team works to ensure that you’ll find the picture-perfect pair of shades that fits both your creative style and face shape.

Raen

Inspired by the brand’s home of Oceanside, California, Raen shades imitate the free-spirited and creative vibe of the California coast. Presently now just north of San Diego, these shades pull out everything that you love about the coast, an impeccable blend of surf, sun and culture. Handmade to ensure fit, comfort and durability, Raen shades are a flawless choice of shades for the eccentric.

Ray-Ban

We all know and admire the classic styles that come from the notorious sunglasses brand, Ray-Ban. Whether you’re looking for their iconic, immediately familiar designs like the Aviator of Wayfarer, or something a little bit fresher and more distinctive, Ray-Bans has got you covered. Available in an assortment of frame styles and lens choices, you’ll be sure to find a pair suitable for your taste.

Saint Owen

Saint Owen furthers the space of eyewear, continuously combining cutting edge designs with attentiveness. Handcrafted in Italy and Japan, Saint Owen shades are produced by the best of the best. Showcasing the use of distinctive highlights, like ceramic nose pads and stainless-steel hinges, Saint Owen sunglasses are a step above the rest.

T HENRI

Handmade from 18K Gold and titanium materials, the T HENRI eyewear collection displays the renowned, celebrated view of the T HENRI company. This ultra-luxury eyewear brand aims to produce shades tailored for the elite lifestyle. T HENRI pieces are handcrafted to precision, with inspiration from vintage supercars.

Tom Ford

Pure sophistication pours out of Tom Ford shades. Noteworthy for their standard bold structuring, the sunglasses made a statement without a word. Offered in several edgy styles and colors, Tom Ford shades are a showstopper.

Tory Burch

Defined by traditional sensibility, Tory Burch sunglasses push the envelope for eyewear. These shades sport geometrical shapes, printed patterning and rare lens capabilities. You’ll want to snatch up a pair of these unparalleled sunglasses.

Versace

Glamour, extravagance and modernity; this is how we exemplify Versace sunglasses. With wide-ranging styles that go from simplistic to extraordinary, this eyewear collection has an array of high-fashion pieces. Available, too, in diverse color pallets, Versace appeals to the chic.

Alex Bogdan for use by 360 MAGAZINE

Beyonce graphic via Samantha Miduri for use by 360 MAGAZINE

Picking the Perfect Frames

Picking the picture-perfect pair of eyewear frames can be a difficult job. There are so many aspects to consider including one’s face shape, overall aesthetic, everyday activities; the list just goes on and on. Luckily, 360 Magazine has compiled a list of the top factors to consider when in search of your next pair of frames.

Purpose of Eyewear

The first question to ask yourself about your desired frames is why are you getting them in the first place?

  • Vision correction

First and foremost, if you’re looking for a pair of eyeglasses frames, there’s a pretty high chance that you may need glasses to enhance some component of your sight. Whether that be correcting blurred or double vision, or trying to find relief for eyestrain, headaches and squinting, glasses can help you out.

Vision changes over time, and its important to take care of the health of your eyes. The four most frequent refractive errors attributed to vision consist of nearsightedness, farsightedness, astigmatism and presbyopia.

Nearsightedness causes objects that are far away to look blurry.

Farsightedness causes objects that are close to look blurry.

Astigmatism causes both far away and close-up options to look blurry – it is based upon the “football” shaping of ones eye in combination with genetic factors and how light passes through.

Presbyopia causes middle-aged/older adults to suffer difficulty while seeing objects close-up.

  • Protection

Glasses can safeguard your eyes from outside influences. From blue light rays that stem from screens, to blocking out ultraviolet rays shining down from the Sun or simply preventing random dirt from getting into your eyes, glasses are a suitable option if you experience a surplus of one of these circumstances.

If you find yourself working virtually, like most of us modernly, then its very important to invest in a pair of glasses that can protect your eyes from blue light rays. Blue light is awful close to the UV light on the visible spectrum and can cause trouble both indoors and outside. Possible affects of blue light exposure can cause blurry vision, eyestrain, dry eye, cataracts and sleep issues.

UV light exposure can simply be limited by using protective glasses. However, if not sheltered properly, UV light can actually “sunburn” the eyes and stimulate benign yellowish growth on the eye. Prolonged radiation can lead to eye conditions and diseases such as cataracts and macular degeneration, which have been the most prominent cause linked to blindness in adults over 60 years old.

  • Fashion

On a less serious note, frames can be added to an outfit to add an extra layer of spice and chicness. With an array of varying colors, styles and shapes, glasses can be styled in numerous ways, elevating one’s sense of fashion and offering for an enrichment of ones face.

Shape of Face

Face shape is a constant concern when considering which pair of frames to purchase. Choosing the best pair of frames can assure that your prescription works more efficiently. Let’s dive into the varying face shapes, and which fits each.

  • Round face

Because your face has pretty much the same width and length, a square or rectangular shaped frame, or something with a little bit of edge and sharpness, can add more definition to your face. Adding in these elements enhancing and defines the definition of your face shape.

  • Oval face

If you possess an oval face shape, you can pick from about any style of frames you want. Go for a trendy cat eye look, or something more vintage and squared; the choice is yours.

  • Square face

If your face is square-shaped, virtually all the measurements of your face are similar, ranging from the forehead, cheekbones and jaw. Because of this, it’s important to choose a frame that holds a round or oval shape. The roundness will contrast the squareness that your face already holds.

Aesthetic Style

Everyone has their own personalized sense of style, and this can be expressed through eyeglasses frames as well. There is a surplus of styles for frames, some being unisex, and others geared towards a specific demographic.

Some important things to think over when choosing a frame style:

  • Skin complexion
  • Personal features
  • Eye color
  • Hair color
  • Size of frame

Lifestyle

To choose the best suited pair of frames for oneself, we must review over our lifestyles. What does your average day to day look like? Are you typically working behind a desk, or adventuring out and about? What are some of the leading features that your frames will need to adapt to?

It’s important to review the activities of your lifestyle to ensure that you purchase a suitable, well-fitted pair of frames to keep up with your day to day. Ensuring the fit of your frames is one of the most significant aspects of eyeglass frames.

Some elements that will affect this include the material/weight of the frames, size of lenses, exercise/daily activity and blue light/UV exposure.

By: McKinley Franklin, Armon Hayes

Rita Azar for use by 360 MAGAZINE

Top Specs

Eyewear is no longer only a need for the visually impaired – it is a way to make a statement. Today, the perfect pair of glasses cannot only help with vision or blue light correction but complete a stylish outfit. 360 Magazine compiled a list of the top fashionable frames for those choosing or needing to wear eyewear.

Bottega Veneta

The Bottega Veneta frames will introduce wearers to the luxury available in eyewear. Notorious for their signature 3D ribbon on the side of the frame, these spectacles are designed for modern and chic persons. With numerous styles and shapes available, Bottega Veneta has something for all shoppers.

Brunello Cucinelli

With exceptional quality and handcrafted materials, Brunello Cucinelli frames are reforming the eyewear industry. Brunello Cucinelli offers a range of frames that prioritize the blockage of blue light – the harmful light that can come from various screen technologies. Contemporary designs paired with technical advancements; these frames are spectacular.

Burberry

These lightweight, high fashion frames are designed by the one and only Burberry, famed for their products far beyond eyewear. From Burberry Eyewear comes an exclusive collection of chic frames that allow for a reduction of blue light with anti-reflective lenses. Available in an array of colors and styles, these frames are ideal for high fashion enthusiasts.

Cutler and Gross

The Cutler and Gross spectacles offer a more traditional take in eyewear. The frames are optimal for those who are looking for an opulent piece of eyewear in their conventional wardrobe. Displaying a unisex design, Cutler and Gross frames are ideal for any and everyone seeking a functional yet dapper pair.

Dita

Polished, sophisticated eyewear encapsulates the next generation of glasses wearers through Dita’s eyewear. The iconic frames sport varying lens colors combined with impeccable technical construction. Handcrafted to perfection, Dita eyewear is a step above the rest.

Dolce & Gabbana

From the luxury designer, Dolce & Gabbana created a revolutionary set of eyewear available in a multitude of shapes and colors. With an array of designs to choose from, the eyewear experience can be personalized around an individual’s style. Ranging from transparent pink to matte black, with several other colorful options in between, Dolce & Gabbana is eyewear to catch the eye of others.

Gentle Monster

Unique eyewear takes a new form with Gentle Monster frames. Gentle Monster has a collection of eyewear pieces with frames available in numerous lens colors, including the unique option of yellow. With such a high-tech feel, investing in a pair of Gentle Monster frames will elevate your eyewear experience.

Giorgio Armani

The renowned Giorgio Armani sports opulence transitions over to a new arena with their optical frames. Displaying frames that scale from ultra-thin to thick, Giorgio Armani has a design just right for the personal taste of anyone. Their optical frames exhibit timeless styling fit for the greatest of great.

Gucci

Drawing inspiration from their innovative nature are Gucci’s optical frames. The optical frames part of Gucci’s eyewear collection embraces the vision of the shapes and styles most significantly present in the 1970 and 1980s. Displaying the Horsebit and Double G logo throughout the eyewear, it is certain onlookers will be able to identify a pair’s origins. Gucci’s optical frames are a showstopper for those a fan of designer labels.

Modo

A sustainable brand with a mission to support children’s eye health, Modo frames are elegantly viable. With a slim design, Modo frames showcase super-thin acetate, uniting comfort and utility with vibrant designs. With each purchase of a frame, Modo helps a child see by providing vision screenings and treatments, perfect for more conscious shoppers.

Persol

Persol has an assortment of authentic eyeglass designs, with a specific focus on glasses for reading. Including some limited-edition spectacles in their eyewear collection, Persol has every option to complete a look.

Ron Arad Lancaster

With a distinctive design structure, Ron Arad Lancaster frames are perfect for those who prefer things out-of-the-box. The distinctive construction of the frames is captivating. Sure to steal the show, the Ron Arad Lancaster frames ought to be a wardrobe.

Tom Ford

Luxurious eyewear takes a new form with a Tom Ford eyewear frame. Known for their sophisticated American designs, Tom Ford transforms the everyday take on eyewear into a mature form. With classic designs like the half-rim optical to a modest square optical frame, Tom Ford is the standard for anyone’s spectacle needs.

Rita Azar for use by 360 MAGAZINE

Yunizon Eyewear

Yunizon Eyewear Combines Innovative Fit Technology, Gender Neutral Styles, and Mental Health Awareness

Yunizon Eyewear, the pioneers behind Global Fit, is proud to launch their core line of innovative, gender neutral sunglasses. Co-Founded by eyewear industry vet Kimberly Van Schoyck-Riojas and corporate finance expert Rebecca Lay, the brand is positioned to become a top global, all-inclusive brand. The first to market Global Fit extends beyond the traditional one size fits all approach to address the issue of fit for every shape, size,and gender. Each retailing for $159, the core collection introduces hand-crafted silhouettes in three sizes that unify style and function to create eyewear that is built to be lived in and lasting. Built on the idea “Under One Sun,” Yunizon will donate a portion of all proceeds to the National Alliance on Mental Illness.

Traditional eyewear brands produce glasses by using general fit guidelines focused on Asian, Universal, Standard, and European fit. Yunizon’s unique Global Fit creates an enhanced, accurate and comfortable design that appeals to a diverse society. Mastering a tailored fit by having three distinct head widths in each style, slide prevention nose pads, modified temple design, ultra-lightweight premium materials, and reduced pantoscopic angle for cheekbone comfort create a perfect fitting pair of frames. Yunizon utilizes light weight, shatter proof, and premium quality CR-39 lenses in all sunglasses.

Yunizonco-founder, Kimberly Van Schoyck-Riojas states, “Having worked in the eyewear industry as a senior product designer for over 15 years, I’ve seen sunglasses go from fashion accessory to daily wear. When sunglasses were purely an accessory, comfort and fit didn’t matter as much. However, given how consumer behavior has changed, particularly with millennials, it is critically important that today’s sunglasses are both trendy and comfortable. Yunizon is uncompromising on style with an unmatched focus on fit.” 

In addition to being highly considerate of fit, all Yunizon products are gender neutral, aligning with the brand’s values of free expression and inclusivity. Yunizon Looks to go beyond the traditional approach and disrupt the eyewear industry with their universal designs, innovative fit and high-quality products that appeal to today’s diverse society.

To learn more about the brand, shop the styles, and find your fit visit:

Website 

Instagram 

Twitter 

Facebook

About Yunizon Eyewear:

Yunizon Eyewear is a New York City based company producing handcrafted eyewear with a focus on fit. Available in three distinct sizes (narrow, medium, and wide), each all – inclusive, gender neutral style is designed to fit and look great. The founders, Kimberly Van Schoyck-Riojas and Rebecca Lay, contribute years of experience in the eyewear industry as well as their values of free expression, unity and belonging to the brand.

About Kimberly Van Schoyck-Riojas:

Kimberly is the co-founder and Chief Creative Officer of Yunizon. Before starting Yunizon, Kimberly gained over 15 years’ experience in the eyewear industry. As a designer, Kimberly is both creative and detail-oriented; paying attention to the overall construction and materials used. This results in products that are not only aesthetically beautiful, but also technically superior. Kimberly has worked closely with counterparts across the US, Europe and Asia, helping her develop insight into fit issues. This has inspired her to create Yunizon’s Global Fit Technology which has resulted in better fitting sunglasses for all facial features.

About Rebecca Lay:

Rebecca is the co-founder and Chief Executive Officer of Yunizon. Before starting Yunizon, Rebecca worked in finance as an advisor for over 10 years in Sydney, London and New York, but her true passion is eyewear. The global nature of Rebecca’s work has helped her develop a tolerant attitude and a worldly mindset. This ethos was critical in establishing Yunizon’s brand values of free expression, unity and belonging

Oakley Fall/Winter 2020 DEFINITION Collection

Oakley has just released the Fall/ Winter 2020 DEFINITION Collection, which places an emphasis on urban exploration and freedom of movement by fusing technology and nature. The result is a range of dynamic looks for every day and every place.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the Fall/Winter 2020 DEFINITION Collection falling into the category of the latter.

The collection includes eyewear, apparel and accessories that feature dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics. The collection is thus the ultimate combination of form and function, with the ability to be worn for sports performance or street style, depending on the occasion.

While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley has explored this concept since the early ‘90s while staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.

The new Oakley DEFINITION collection will be available at Oakley.com, flagship Oakley Stores and selected retailers worldwide in Fall/Winter 2020 season.

Rita Azar Illustrates an Eyewear Article for 360 MAGAZINE

Luxottica Hacked

By Justin Lyons

According to Italian press sources, Luxottica was the victim of a cyberattack Saturday.

Luxottica owns eyewear brands like Oakley, Ray-Ban, Coach, Chanel and Versace as well as retail brands like LensCrafters, Sunglass Hut and Target Optical. It is the largest eyewear company in the world with more than 80,000 employees.

SecurityOpenLab, an Italian cybersecurity site, said its sources confirmed Luxottica offices suffered a complete system failure due to ransomware attacks, shutting down operations in Italy and China

SecurityOpenLab also said union sources confirmed that workers received an SMS message saying the second shift on Sept. 21 had been suspended.

Users began reporting an inability to reach sites for LensCrafters, Sunglass Hut, Ray-Ban and other Luxottica brands on Saturday. It was also reported that One Luxottica, a user portal for the company, was down, but it appears to be up again at the time of writing.

BleepingComputer spoke to Bad Packets, a cybersecurity firm, who told them Luxottica used a Citrix ADX controller device, which is vulnerable to CVE-2019-19781, a flaw in Citrix devices.

This flaw is exploited by ransomware actors as it provides network access and credentials used to deeper infiltrate a network.

Luxottica took the servers to its eyewear brand websites offline. While websites for Oakley, Ray-Ban, Coach and more are accessible now, a manager at LensCrafters storefront told 360 MAGAZINE that the Ciao operating system crashed Saturday and that they still have little to no ability to process insurance or complete transactions.

Though Luxottica has not made a public statement, the same source told 360 MAGAZINE that IT support was unavailable while systems were down. LensCrafters is currently logging orders for a later date when systems are back up.

360 was also told that LensCrafters will offer 50% off frames and lenses for the inconvenience to customers.

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.