Posts tagged with "eyewear"

Alex Bogdan for use by 360 MAGAZINE

TOP SHADES

Everyone knows that a pair of sunglasses can elevate one’s entire presence. You’ve seen it before; the most mysterious and chilled individuals always seem to be donning a pair of fashionable shades. Whether you’re wearing them to block out the sun or the haters, we’ve assembled the most high-fashion, chic shades on the market today.

9Five

The elaborate, exclusive eyewear collection at 9Five radiates pure luxury. With many styles sporting 24K gold plated steel, these shades will have you feeling that twenty-four karat magic. Offering polarized, clean les and prescription shade choices, 9Five has something suited best for you eyewear needs.

Aperçu

The Aperçu brand is named after the French verb APERÇEVOIR, to perceive. Implying a meaning of “a flash of insight,” the name of these shade exemplifies that self-expression is powerful and a key part of our daily life. Displaying high-fashion styles and designs of your choice shades, a pair of Aperçu’s will elevate your wardrobe.

Carrera

Designed in Italy emulating Italian style comes Carrera’s eyewear collection. The distinctive personality of a pair of Carrera shades is sure to captivate any room you step in. Sporting athletic to casual styles with impeccable quality, a pair of Carrera’s are indeed in their own lane.

Celine

With a variety of high-fashion pieces comes Celine’s sunglasses selection. When we say a selection, we mean a SELECTION. Ranging from oversized, cat eye, round, square and even more styles, Celine is sure to have something that appeals to your personality. The fully equipped range of sunglasses in Celine’s collection ensures high fashion freshness.

Fendi

From the Italian luxury fashion house comes Fendi eyewear. The sunglasses collection from Fendi showcases timeless, luxurious pieces. Sporting unique features such as unconventional lens colors with dynamic FF branding, Fendi shades are one-of-a-kind.

Gentle Monster

The Korean eyewear brand of Gentle Monster mimics the meaning of their name in each pair of shades in their collection. ‘Gentle,’ meaning modest yet wearable stand opposed to the ‘Monster,’ meaning of attitude paired with individuality. These avant-garde shades are eye catching and will uplift your entire presence.

Gucci

There’s only one way to illustrate the Gucci eyewear collection; bold. With such profound styles from the aviator to Hollywood-favorite, Gucci’s eyewear is striking and distinct. Fit for those who love to stand out amongst a crowd, Gucci gives you just that and more.

Kate Spade

Notarized for the brands cool and quirky essence, Kate Space shades are no different. The sunglasses available in Kate Spade’s collection, too, offer a conventional feel paired with a modern-day ambiance. Regarded as true elegance, the Kate Spade shades emulate a rare experience.

Linda Farrow

With an eclectic range of sunglasses comes the outstanding Linda Farrow collection. A selection of punchy colors and distinguishing designs, Linda Farrow shades are stand out pieces. With reminiscent, vintage styles to cutting-edge, modern designs, Linda Farrow is one of the most exhilarating and cutting-edge brands in fashion today.

Louis Vuitton

The Louis Vuitton shade collection offers shades for those in search of styles ranging from subtle to statement. The frames of the sunglasses are sure to compliment your face form, no matter the pair! Commonly worn by popular rap star El Alfa El Jefe, snatch up a pair of Louis Vuitton shades to be styled like the stars.

Prada

Prided on the impeccable crafting of their works, Prada never fails to embark on their contemporary promise. Prada shades are exceptionally popular, you’ve probably even seen them on your go-to form of social media a time or two. Although Prada is known for their essential, all-black sunglasses, the brand has a selection of styles, colors and constructions to choose from that you’ll just have to have.

Privé Revaux

Founded on the idea that luxury eyewear should be inexpensive and accessible to all comes Privé Revaux eyewear. Creative directors’ celebrity stylists Rob Zangardi and Mariel Haeen have worked with some of the most esteemed in the entertainment industry, and now they work for YOU! The team works to ensure that you’ll find the picture-perfect pair of shades that fits both your creative style and face shape.

Raen

Inspired by the brand’s home of Oceanside, California, Raen shades imitate the free-spirited and creative vibe of the California coast. Presently now just north of San Diego, these shades pull out everything that you love about the coast, an impeccable blend of surf, sun and culture. Handmade to ensure fit, comfort and durability, Raen shades are a flawless choice of shades for the eccentric.

Ray-Ban

We all know and admire the classic styles that come from the notorious sunglasses brand, Ray-Ban. Whether you’re looking for their iconic, immediately familiar designs like the Aviator of Wayfarer, or something a little bit fresher and more distinctive, Ray-Bans has got you covered. Available in an assortment of frame styles and lens choices, you’ll be sure to find a pair suitable for your taste.

Saint Owen

Saint Owen furthers the space of eyewear, continuously combining cutting edge designs with attentiveness. Handcrafted in Italy and Japan, Saint Owen shades are produced by the best of the best. Showcasing the use of distinctive highlights, like ceramic nose pads and stainless-steel hinges, Saint Owen sunglasses are a step above the rest.

T HENRI

Handmade from 18K Gold and titanium materials, the T HENRI eyewear collection displays the renowned, celebrated view of the T HENRI company. This ultra-luxury eyewear brand aims to produce shades tailored for the elite lifestyle. T HENRI pieces are handcrafted to precision, with inspiration from vintage supercars.

Tom Ford

Pure sophistication pours out of Tom Ford shades. Noteworthy for their standard bold structuring, the sunglasses made a statement without a word. Offered in several edgy styles and colors, Tom Ford shades are a showstopper.

Tory Burch

Defined by traditional sensibility, Tory Burch sunglasses push the envelope for eyewear. These shades sport geometrical shapes, printed patterning and rare lens capabilities. You’ll want to snatch up a pair of these unparalleled sunglasses.

Versace

Glamour, extravagance and modernity; this is how we exemplify Versace sunglasses. With wide-ranging styles that go from simplistic to extraordinary, this eyewear collection has an array of high-fashion pieces. Available, too, in diverse color pallets, Versace appeals to the chic.

Alex Bogdan for use by 360 MAGAZINE

Rita Azar for use by 360 MAGAZINE

Top Specs

Eyewear is no longer only a need for the visually impaired – it is a way to make a statement. Today, the perfect pair of glasses cannot only help with vision or blue light correction but complete a stylish outfit. 360 Magazine compiled a list of the top fashionable frames for those choosing or needing to wear eyewear.

Bottega Veneta

The Bottega Veneta frames will introduce wearers to the luxury available in eyewear. Notorious for their signature 3D ribbon on the side of the frame, these spectacles are designed for modern and chic persons. With numerous styles and shapes available, Bottega Veneta has something for all shoppers.

Brunello Cucinelli

With exceptional quality and handcrafted materials, Brunello Cucinelli frames are reforming the eyewear industry. Brunello Cucinelli offers a range of frames that prioritize the blockage of blue light – the harmful light that can come from various screen technologies. Contemporary designs paired with technical advancements; these frames are spectacular.

Burberry

These lightweight, high fashion frames are designed by the one and only Burberry, famed for their products far beyond eyewear. From Burberry Eyewear comes an exclusive collection of chic frames that allow for a reduction of blue light with anti-reflective lenses. Available in an array of colors and styles, these frames are ideal for high fashion enthusiasts.

Cutler and Gross

The Cutler and Gross spectacles offer a more traditional take in eyewear. The frames are optimal for those who are looking for an opulent piece of eyewear in their conventional wardrobe. Displaying a unisex design, Cutler and Gross frames are ideal for any and everyone seeking a functional yet dapper pair.

Dita

Polished, sophisticated eyewear encapsulates the next generation of glasses wearers through Dita’s eyewear. The iconic frames sport varying lens colors combined with impeccable technical construction. Handcrafted to perfection, Dita eyewear is a step above the rest.

Dolce & Gabbana

From the luxury designer, Dolce & Gabbana created a revolutionary set of eyewear available in a multitude of shapes and colors. With an array of designs to choose from, the eyewear experience can be personalized around an individual’s style. Ranging from transparent pink to matte black, with several other colorful options in between, Dolce & Gabbana is eyewear to catch the eye of others.

Gentle Monster

Unique eyewear takes a new form with Gentle Monster frames. Gentle Monster has a collection of eyewear pieces with frames available in numerous lens colors, including the unique option of yellow. With such a high-tech feel, investing in a pair of Gentle Monster frames will elevate your eyewear experience.

Giorgio Armani

The renowned Giorgio Armani sports opulence transitions over to a new arena with their optical frames. Displaying frames that scale from ultra-thin to thick, Giorgio Armani has a design just right for the personal taste of anyone. Their optical frames exhibit timeless styling fit for the greatest of great.

Gucci

Drawing inspiration from their innovative nature are Gucci’s optical frames. The optical frames part of Gucci’s eyewear collection embraces the vision of the shapes and styles most significantly present in the 1970 and 1980s. Displaying the Horsebit and Double G logo throughout the eyewear, it is certain onlookers will be able to identify a pair’s origins. Gucci’s optical frames are a showstopper for those a fan of designer labels.

Modo

A sustainable brand with a mission to support children’s eye health, Modo frames are elegantly viable. With a slim design, Modo frames showcase super-thin acetate, uniting comfort and utility with vibrant designs. With each purchase of a frame, Modo helps a child see by providing vision screenings and treatments, perfect for more conscious shoppers.

Persol

Persol has an assortment of authentic eyeglass designs, with a specific focus on glasses for reading. Including some limited-edition spectacles in their eyewear collection, Persol has every option to complete a look.

Ron Arad Lancaster

With a distinctive design structure, Ron Arad Lancaster frames are perfect for those who prefer things out-of-the-box. The distinctive construction of the frames is captivating. Sure to steal the show, the Ron Arad Lancaster frames ought to be a wardrobe.

Tom Ford

Luxurious eyewear takes a new form with a Tom Ford eyewear frame. Known for their sophisticated American designs, Tom Ford transforms the everyday take on eyewear into a mature form. With classic designs like the half-rim optical to a modest square optical frame, Tom Ford is the standard for anyone’s spectacle needs.

Rita Azar for use by 360 MAGAZINE

Yunizon Eyewear

Yunizon Eyewear Combines Innovative Fit Technology, Gender Neutral Styles, and Mental Health Awareness

Yunizon Eyewear, the pioneers behind Global Fit, is proud to launch their core line of innovative, gender neutral sunglasses. Co-Founded by eyewear industry vet Kimberly Van Schoyck-Riojas and corporate finance expert Rebecca Lay, the brand is positioned to become a top global, all-inclusive brand. The first to market Global Fit extends beyond the traditional one size fits all approach to address the issue of fit for every shape, size,and gender. Each retailing for $159, the core collection introduces hand-crafted silhouettes in three sizes that unify style and function to create eyewear that is built to be lived in and lasting. Built on the idea “Under One Sun,” Yunizon will donate a portion of all proceeds to the National Alliance on Mental Illness.

Traditional eyewear brands produce glasses by using general fit guidelines focused on Asian, Universal, Standard, and European fit. Yunizon’s unique Global Fit creates an enhanced, accurate and comfortable design that appeals to a diverse society. Mastering a tailored fit by having three distinct head widths in each style, slide prevention nose pads, modified temple design, ultra-lightweight premium materials, and reduced pantoscopic angle for cheekbone comfort create a perfect fitting pair of frames. Yunizon utilizes light weight, shatter proof, and premium quality CR-39 lenses in all sunglasses.

Yunizonco-founder, Kimberly Van Schoyck-Riojas states, “Having worked in the eyewear industry as a senior product designer for over 15 years, I’ve seen sunglasses go from fashion accessory to daily wear. When sunglasses were purely an accessory, comfort and fit didn’t matter as much. However, given how consumer behavior has changed, particularly with millennials, it is critically important that today’s sunglasses are both trendy and comfortable. Yunizon is uncompromising on style with an unmatched focus on fit.” 

In addition to being highly considerate of fit, all Yunizon products are gender neutral, aligning with the brand’s values of free expression and inclusivity. Yunizon Looks to go beyond the traditional approach and disrupt the eyewear industry with their universal designs, innovative fit and high-quality products that appeal to today’s diverse society.

To learn more about the brand, shop the styles, and find your fit visit:

Website 

Instagram 

Twitter 

Facebook

About Yunizon Eyewear:

Yunizon Eyewear is a New York City based company producing handcrafted eyewear with a focus on fit. Available in three distinct sizes (narrow, medium, and wide), each all – inclusive, gender neutral style is designed to fit and look great. The founders, Kimberly Van Schoyck-Riojas and Rebecca Lay, contribute years of experience in the eyewear industry as well as their values of free expression, unity and belonging to the brand.

About Kimberly Van Schoyck-Riojas:

Kimberly is the co-founder and Chief Creative Officer of Yunizon. Before starting Yunizon, Kimberly gained over 15 years’ experience in the eyewear industry. As a designer, Kimberly is both creative and detail-oriented; paying attention to the overall construction and materials used. This results in products that are not only aesthetically beautiful, but also technically superior. Kimberly has worked closely with counterparts across the US, Europe and Asia, helping her develop insight into fit issues. This has inspired her to create Yunizon’s Global Fit Technology which has resulted in better fitting sunglasses for all facial features.

About Rebecca Lay:

Rebecca is the co-founder and Chief Executive Officer of Yunizon. Before starting Yunizon, Rebecca worked in finance as an advisor for over 10 years in Sydney, London and New York, but her true passion is eyewear. The global nature of Rebecca’s work has helped her develop a tolerant attitude and a worldly mindset. This ethos was critical in establishing Yunizon’s brand values of free expression, unity and belonging

Oakley Fall/Winter 2020 DEFINITION Collection

Oakley has just released the Fall/ Winter 2020 DEFINITION Collection, which places an emphasis on urban exploration and freedom of movement by fusing technology and nature. The result is a range of dynamic looks for every day and every place.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the Fall/Winter 2020 DEFINITION Collection falling into the category of the latter.

The collection includes eyewear, apparel and accessories that feature dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics. The collection is thus the ultimate combination of form and function, with the ability to be worn for sports performance or street style, depending on the occasion.

While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley has explored this concept since the early ‘90s while staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.

The new Oakley DEFINITION collection will be available at Oakley.com, flagship Oakley Stores and selected retailers worldwide in Fall/Winter 2020 season.

Rita Azar Illustrates an Eyewear Article for 360 MAGAZINE

Luxottica Hacked

By Justin Lyons

According to Italian press sources, Luxottica was the victim of a cyberattack Saturday.

Luxottica owns eyewear brands like Oakley, Ray-Ban, Coach, Chanel and Versace as well as retail brands like LensCrafters, Sunglass Hut and Target Optical. It is the largest eyewear company in the world with more than 80,000 employees.

SecurityOpenLab, an Italian cybersecurity site, said its sources confirmed Luxottica offices suffered a complete system failure due to ransomware attacks, shutting down operations in Italy and China

SecurityOpenLab also said union sources confirmed that workers received an SMS message saying the second shift on Sept. 21 had been suspended.

Users began reporting an inability to reach sites for LensCrafters, Sunglass Hut, Ray-Ban and other Luxottica brands on Saturday. It was also reported that One Luxottica, a user portal for the company, was down, but it appears to be up again at the time of writing.

BleepingComputer spoke to Bad Packets, a cybersecurity firm, who told them Luxottica used a Citrix ADX controller device, which is vulnerable to CVE-2019-19781, a flaw in Citrix devices.

This flaw is exploited by ransomware actors as it provides network access and credentials used to deeper infiltrate a network.

Luxottica took the servers to its eyewear brand websites offline. While websites for Oakley, Ray-Ban, Coach and more are accessible now, a manager at LensCrafters storefront told 360 MAGAZINE that the Ciao operating system crashed Saturday and that they still have little to no ability to process insurance or complete transactions.

Though Luxottica has not made a public statement, the same source told 360 MAGAZINE that IT support was unavailable while systems were down. LensCrafters is currently logging orders for a later date when systems are back up.

360 was also told that LensCrafters will offer 50% off frames and lenses for the inconvenience to customers.

Oakley Debuts Precious Mettle OVERTHETOP

Oakley is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” on the day that would have marked the final competitive events of this year’s Summer Games.

Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide, and each will retail for $2,000 on Oakley.com at 12pm EST on Fri, Aug 7th. 

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who push through and overcome adversity during a time of uncertainty.

For over 45 years. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology.

Serengeti® Raffaele

For over 45 years, Serengeti® has been committed to developing the world’s most advanced sunglass lens technology. Then again, innovation has no limits, and Serengeti® was born and recognized in 1982 as Americas Top 100 products, bringing the exclusive Photochromic and Spectral Control® lens technologies to the sunglass market.Both elegant and strong, the Serengeti® Raffaele is iconic in shape. As a powerful brand, timeless and incredible products highlight its innovation and performance. RX approved with the objective of providing the best protection and the clearest vision, as well as outstanding comfort.

Classic Collection

Timeless designs and premium stylish frames are diverse and offer the highest visual clarity, due to its high-end ultra-thin mineral lenses. The most vintage shape of the Serengeti collection combines a pantos round shape with a trendy keyhole. Embellished with delicate metal inserts, this unisex design gives its wearer a deceptively retro look. Available in Shiny Crystal, Matte, and conventional Black.

Oakley, Athlete, Juju, Eyewear, Football, Helmet, Steelers

Oakley Clear Collection

Oakley, from Luxottica, is launching its new Clear Collection with NFL star and Oakley athlete JuJu Smith-Schuster. Designed with performance and protection in mind, the collection includes sport performance and lifestyle frames with clear and photochromic lenses, so whether you’re working out indoors or running errands, this new versatile collection has you covered and protected.

Responding to consumer demand for more protection, Oakley’s Clear Collection features iconic Oakley models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment, also known as PPE (for the first time, as part of the range, consumers will have access to Luxottica’s ESS brand, which has been designed and distributed for decades for military, first responder and industrial use and certified as PPE).

Clear Collection // Key Product Highlights

High Definition Optics: Eliminates distortion to give you clearer, sharper, and more accurate vision

Plutonite® Lens: A proven and proprietary Oakley® lens material designed to provide UV Blocking and Impact Protection:

UV Blocking: Blocks 100% of all UVA, UVB, UVC up to 400nm

Impact Protection: Oakley lens material and frame geometry combinations are designed and tested to provide protection against high velocity and select products are tested to also provide protection against high mass impact

Anti-Fog: Select products have advanced anti-fog coating applied to back surface of lens to help prevent fogging while in use

Extended Coverage: The collection includes high-wrap frames with an extended field of view, providing increased peripheral vision, coverage, and protection

Luxottica Launches “Shield Your Eyes” Initiative

Luxottica Group, a leader in premium, luxury and sports eyewear, today announces a new “Shield Your Eyes” Initiative, featuring a curated collection of products that provide greater coverage around the eye area.

The “Shield Your Eyes” product offering was developed in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. The current offering includes Oakley® and ESS (Eye Safety Systems) clear and photochromic products.

Oakley, known for its strength in performance eyewear, will bring its expertise to the Shield Your Eyes collection, with a mix of iconic models that feature a wider coverage area, as well as a selection of models that are certified as Personal Protective Equipment (PPE). For the first time, as part of this collection, consumers will have access to Luxottica’s ESS brand, whose products include eyewear designed and distributed for military, first responder and industrial use and certified as PPE. For decades, ESS has sold eyewear that has met or exceeded the most stringent U.S. military testing standards.

In addition to the frame offering, in July, the Oakley brand will bolster its apparel collection with the release of a series of masks, neck gaiters, bandanas and garments made from antibacterial fabric.

“In 2020, consumers are looking for something that reflects their state of mind – and safety along with style and functionality is now on everyone’s mind,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “There is no company better equipped to help consumers shield their eyes than Luxottica. We see the trend continuing to evolve and we’ll evolve with it, leveraging our strengths and expertise to provide consumers with the best offering to meet their needs.”

The Shield Your Eyes collection will be supported by a global marketing campaign that will come to life through digital assets, educational touchpoints, athlete portraits, testimonials, product seeding and more. The campaign will launch with NFL star and Team Oakley athlete JuJuSmith-Schuster.

About Luxottica Group
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide.

LensCrafters, Luxottica, 360 MAGAZINE, coronavirus, COVID-19, breaking news, pandemic, outbreak

@Lenscrafters @Luxottica Seems to Ignore @NYSOA State × Federal Guidelines

My beloved @LensCrafters @Luxottica how can you have the audacity to allow employees and customers come to your retail space during a pandemic? According to the @NYSOA, you should be vigilant and close your stores over the next 2 weeks so we can avoid what happened in #ITALY #coronavirus #NYC

According to S&P Global Luxottica suspends production × logistics as Italy’s virus toll grows.

Oakley Named Exclusive On-Field Partner

Oakley® announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership the biggest sports deal in the brand’s history will commence at the start of the forthcoming football season, with Oakley shields and eyewear Powered by Prizm™ Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans.

As a brand rooted in sport performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.

“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”

As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront of football gear.

“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

In order to showcase the benefits of Prizm Clear, Oakley launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster and Derwin James Jr. of the Los Angeles Chargers.

View the new campaign HERE.

Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.

Additionally, as Oakley is an official licensee, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.

To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.