Forever exploring its long-held legacy in travel, a constant source of inspiration within every collection, the House presents an ode to the seasonal ritual of setting off to seaside locales. The Gucci Resort Collection features a selection of items unique to the world’s top travel destinations, transforming the vacation wardrobe into a colorful travelogue. Bags, sunglasses, hats, and beach blankets make up the exclusive local product offers, while the ready-to-wear and shoes will be available across all resort locations as well as on Gucci.com.
At the center of the special selection is the GG monogram, reimagined with a zig-zag-patterned background and with vibrant color combinations unique to the specific warm-weather havens where they are exclusively sold. The cities featured within the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Inscribed with the name of the city that inspired the palette, each item becomes a travel memento, denoting the expansive narrative of an individual’s journey.
To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.
The collection will be distributed through designated stores and on Gucci.com. Additionally, at the resort destinations, special Pop-Ups inspired by beachside cabanas will also showcase an exclusive product offering.
Creative Director: Alessandro Michele
Art Director and Photographer: Max Siedentopf
Make up: Camilla Romagnoli
Hair: Andrea Martinelli
The Gucci Resort Collection features a wide range of products, creating a colorful getaway wardrobe.
The women’s ready-to-wear selection presents a variety of day dresses including cotton sangallo styles and printed muslin gowns enriched with colorful lace details. Perfect to pack, matching sets of GG tweed or GG chevron add an elegant yet relaxed feel. Swimsuits in a variety of styles come in bright hues, including a tie-dye print one-piece defined by a palm tree and the Gucci logo. As a part of the exclusive destination offer, T-shirts, sweatshirts, and shorts feature the names of select cities.
The men’s ready-to-wear is defined by lightweight knitwear and linen jackets, as well as patterned button-downs and tie-dyed T-shirts and sweatshirts—all in seasonal hues. There is also a full selection of denim shirts, shorts, and pants featuring playfully embroidered patches.
The handbag selection sees a reimagination of the GG monogram, with a zigzag pattern reinforcing its bold energy. Emblazoned across lined raffia-effect totes, beauty cases, and mini bags, each palette variation is unique to the resort destination and features a leather label identifying which city inspired the design. Select places will also present unlined raffia tote bags.
Offered worldwide, the Resort shoe selection features styles envisioned for holidays spent by the sea. Whether donning a flat or platform sole, espadrilles show off the colorful GG monogram woven from a raffia-effect material. The product selection also includes a number of women’s raffia-effect sandals with a flower-like design. The men’s collection features GG monogrammed espadrilles and Gucci Tennis 1977 sneakers in colorful prints.
Completing the array of items envisioned for the seaside, beach blankets, as well as raffia-effect bucket and baseball hats also showcase the regionally exclusive combinations of hues of the Resort GG monogram design. A selection of crochet hats is available worldwide.
A selection of destinations including Cannes, Capri, Forte dei Marmi, the Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo, and Rio de Janeiro will also introduce new color variations of signature Gucci Eyewear styles in acetate or combi constructions, available in the international fitting. Characterized by a Summery and colorful spirit, each design features the name of the city it was inspired by.
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches. Discover more about Gucci at www.gucci.com.