Posts tagged with "automotive trends"

2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.


The American Blockchain PAC (CryptoPAC) congratulates Tezos and Oxhead Alpha on their recent partnership with the California Department of Motor Vehicles (DMV) and their continued commitment to improving the lives of people through technology.

Kevin Mehrabi, an advisor of the American Blockchain PAC (CryptoPAC) and founder of StableTech (Tezos Stable Technologies), played a role in this major milestone.

The California DMV, long-stuck in the past with paper-based technology, will now be able to take advantage of the benefits of blockchain technology thanks to this partnership. Digitizing car titles for California drivers will improve the efficiency and security of title transfers, while also streamlining the process.

Kevin Mehrabi, who serves on the advisory board of the American Blockchain PAC (CryptoPAC) and launched critical DeFi infrastructure for the growing Tezos DeFi ecosystem, said, “With this one act, the California DMV is defying the stereotype of bureaucratic inertia—the idea that government agencies are resistant to innovation. Blockchain technologies—and those based on Tezos blockchain, in particular—enable a transformative level of security and efficiency that traditional technologies fundamentally cannot, let alone at a tiny fraction of the operational cost. This will be a great demonstration of blockchain-based innovation for other US government agencies at state, local, and federal levels.”

Todd White, Founder of the American Blockchain PAC, said, “A significant blockchain use case private-public blockchain partnership has been achieved in the State of California.” 

Adelle Nazarian, CEO Of the American Blockchain PAC (CryptoPAC) said, “This partnership between Tezos, Oxhead Alpha, and the California DMV is a victory for the blockchain industry and a step towards mass adoption. Tezos’ ability to bring cutting-edge solutions to traditional industries is impressive and I am proud to be associated with such an innovative and forward-thinking company through the American Blockchain PAC (CryptoPAC).”

Maserati MSG Racing via 360 Magazine.

Maserati MSG Racing

Maserati MSG Racing fought to the top 10 in the second leg of the 2023 Diriyah E-Prix, with Edoardo Mortara finishing ninth at the Riyadh Street Circuit.

One day on from a challenging opening race at the UNESCO World Heritage Site, the Monegasque marque returned to form, and extracted positive pace in qualifying to build growing momentum.

Both Edo and team-mate Maximilian Günther launched their efforts from Group B, and although Max fell shy of the duels, Edo slotted into the top four to progress to the Quarter-Finals.

Here, the Swiss-Italian racer faced off against Jaguar’s Mitch Evans and qualified seventh after losing out to the Kiwi over the one-lap head-to-head. Max, meanwhile, secured 10th.

At the start of the 39-lap affair, both drivers made positive progress, and while Edo advanced to fifth on lap one, Max snatched ninth by overtaking Stoffel Vandoorne on lap nine.

From here, the duo settled into a consistent rhythm, although Edo lost ground on the 21st lap after being passed by Jake Dennis and Sam Bird.

A Safety Car on lap 27, caused by a collision for Nico Müller, disrupted the team’s intended strategy and a return to green flag running on lap 31 left a 10-tour dash to the chequered flag.

Edo and Max used both of their Attack Modes during this time, and unfortunately slipped down the order on the final lap to finish ninth and 19th.

The FIA Formula E World Championship’s ninth season will resume on February 11, with a maiden outing in Hyderabad, India.

In Their Words

James Rossiter, Team Principal, Maserati MSG Racing
“After a difficult weekend, it’s nice to get some points on the board, although we’re still a long way from where we want to be. Delivering a good result in qualifying was key to our performance today, and Edo was super sharp on lap one to get fifth after starting from seventh. Max also did a great job to make up some ground and was in contention for points throughout. We were able to keep good pace with the leaders in the early stages, but with the bunched-up field, it was very difficult to time our Attack Mode activations. The Safety Car then made that even more complex and unfortunately, with the increased pace, it was difficult to make many inroads ahead. It’s been a challenging two days for everyone in the team, but I’m immensely proud of how everyone has pulled together. We took clear steps forward this weekend, and if we keep digging, I know that we can achieve the results I know we’re capable of.” 

Edoardo Mortara, Driver, Maserati MSG Racing
“After a tough first race, I think we recovered quite well today and advancing to the qualifying duels put us in a good position to challenge for points. I had quite a bit of wheelspin at the start, but I was able to get into the top five by passing Seb [Buemi] and Jake [Dennis]. Unfortunately, we didn’t really have the pace to stay with the leaders in the long-run, but after yesterday, we should be happy with some points. We have taken some steps forward, but we need to regroup before Hyderabad so we can continue to fight through the challenges we’re facing. I’m very grateful to my team and I have a lot of respect for everyone in the garage for all their hard work this weekend.”

Maximilian Günther, Driver, Maserati MSG Racing
“It’s been a very difficult weekend for us. The guys did a fantastic job to build a new car for today, and I think we made some positive steps in qualifying. Throughout the race, we were close to the points, but didn’t have the ultimate pace and efficiency to move forward. Although Diriyah has been tough, we’re a strong team and we need to keep pushing. I know that we can get there.”

Giovanni Sgro, Head of Maserati Corse
“First points of the season for the Maserati MSG Racing team with Edo finishing in ninth. It’s been a challenging weekend here in Diriyah, however the resilience of the team enabled us to have both drivers competing out on track. We’ve learnt a lot and now we’re looking ahead to India and to Round Four in Hyderabad.”

Maserati MSG Racing

Maserati MSG Racing is one of the founding teams of the FIA Formula E World Championship and in December 2013, became the first manufacturer to join motorsport’s premier fully-electric category. As one of only a handful of constant participants since the series’ inaugural 2014/15 season, MSG Racing has moved from strength to strength and in 2021, tasted vice World Championship success with Edoardo Mortara before completing its most successful season to date in 2022, finishing the season as the vice World Teams’ Champions.

Led by Chairman & Managing Partner, Scott Swid, and Team Principal, James Rossiter, the Monegasque marque is Formula E’s most gender-diverse team and is at the forefront of sustainability, EDI, technical innovation and excellence. For further information please visit our website. For media hub access and rights free content, please register here.

Maserati MSG Racing via 360 Magazine.
Maserati MSG Racing via 360 Magazine.
Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.

Twenty years at Goodwood

The home of Rolls-Royce from 2003-2023.

Rolls-Royce’s unprecedented success comes as, in January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand.

The past decade, in particular, has seen Rolls‑Royce consciously refine and rejuvenate its brand and product portfolio to reflect its clients’ changing requirements, tastes, and demographics while retaining its innate exclusivity and rarity. As both a true luxury house and an innovative, engineering-led company, Rolls‑Royce represents, as it always has, the very highest levels of craftsmanship, technology, luxury and creativity. 

  • Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
  • A story of continuous progress and evolution, told through 20 individual models
  • Each created and handmade at the Home of Rolls-Royce since 2003
  • Includes EX experimental cars, which revived a naming convention last seen in the 1950s
  • Describes an arc of technical innovation and responses to changing client requirements
  • Leads to the new all-electric era ushered in by the Rolls-Royce Spectre

1.      Phantom, 2003
The original ‘Goodwood Phantom’ was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance, and the signature ‘Magic Carpet Ride’, it set a new standard for every model that has followed.

2.     100EX, 2004
Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.

3.      Phantom Extended, 2005
Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the ‘standard’ Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.

4.     101EX, 2006
Like 100EX, this experimental prototype was built on a shortened version of Phantom’s aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.

5.      Phantom Drophead Coupé, 2007
One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.

6.     Phantom Coupé, 2008
With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.

7.      200EX, 2009
Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.

8.     Ghost, 2010
Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.

9.      102EX, 2011
Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce’s exploration into suitable technology to power future generations of its motor cars. 

10.     Ghost Extended, 2011
Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focused driving characteristics.

11.      Wraith, 2013
The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque’s co-founder, The Hon Charles Stewart Rolls.

12.     Dawn, 2016
The definitive super-luxury four-seater convertible, Dawn, was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed ‘the Silent Ballet’ the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.

13.      Black Badge Wraith and Black Badge Ghost, 2016
The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation.The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.

14.     103EX, 2016
Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce’s future direction, both in terms of electric power and effortless, highly personalised travel.

15.      ‘Sweptail’, 2017
Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.

16    Phantom 8, 2017
No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.

17.      Cullinan, 2018
Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities, and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.

18.     Black Badge Cullinan, 2019
Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.

19.      New Ghost, 2020
When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.

20.     Boat Tail, 2021
The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d’art, this entirely handcrafted motor car demonstrated the marque’s commitment to coachbuilding as a central part of its future direction and strategy.

About Rolls-Royce

Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. 2,500 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.

Watch RR twenty year presentation on YouTube.

Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.
Twenty Years of Rolls-Royce at Goodwood via 360 MAGAZINE.
Krish Narsinghani featured via 360 MAGAZINE article, shot by Jeff Langlois.



Auto Lenders and Securitization Providers Continued Their Adoption of Digital Assets & Workflows in 2022, But Industry Headwinds Could Slow Adoption Rate in 2023

Wolters Kluwer, a global leader in professional information, software solutions and services, announced fourth quarter and end-of-year results and analysis from its Auto Finance Digital Transformation Index, a key resource that tracks the rate at which auto dealers, service providers and lenders are seeing growth in the evolution from paper-based finance back-office processes to digital. Click here to see the complete data report.

According to the Index, auto dealers, service providers and lenders showed a digital adoption growth rate of 56% over the last twelve months dating back to the fourth quarter of 2021. That rate of adoption is significant considering that the U.S. auto industry saw 2022 new sales reach just 13.7 million on the year, the lowest annual total in more than a decade and an 8% decline from the previous year. For more complete context, annual sales had crested above 17 million for the five-year period prior to 2020, when Covid-19 impacted the industry.

“The continued macroeconomic impact in auto purchases is having an effect on the Index’s rate of adoption measure and overall eContract volume, but year-over-year digital adoption still remains steady and positive,” said Tim Yalich, Head of Auto Strategy for Wolters Kluwer. “In looking ahead to 2023 early estimates from analyst firms are pointing to a slight increase in sales activity, but we believe companies throughout the industry are realizing the value and benefit digital resources, assets and processes are injecting into operational efficiencies, regulatory compliance needs, and overall profit preservation.”

Digital Adoption in Securitization Markets

Wolters Kluwer is also offering in this report a spotlight on digital asset and workflow adoption in the securitization markets. As a way of contextual analysis, and based on an analysis of data from Wolters Kluwer, this digital adoption rate has increased 36% over the last five years. While the adoption rate is expected to drag in 2023 based on the challenging automotive market conditions, the ongoing upward trend of securitizations suggests that the trust in digital loan origination and management is well established in the secondary market, with companies realizing efficiency gains in the pooling, auditing, collateralization, and the execution of security exchanges using digital assets.

According to industry data, auto ABS totaled $110 billion in 2022, down 16.7% from the previous year. Industry observers expect auto-specific ABS to remain relatively flat in 2023. Despite this pause in further volume growth, a recent Wolters Kluwer survey revealed that roughly 82% of lender executives said they have plans to digitize more of their securitization processes, paperwork and workflows during 2023.

To learn more and to access additional data insights from the Wolters Kluwer Auto Finance Digital Transformation Index, click here.

About Wolters Kluwer

Wolters Kluwer (WKL) is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Genesis Motor and High Line Winter Lights presentation via 360 MAGAZINE.
Genesis Motor and High Line Winter Lights presentation via 360 MAGAZINE.
Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.


Mercedes-Benz Announces New Charging Network and Advanced Tech at CES 2023

The advancements in digital technologies, EV development, and forward-thinking by Mercedes-Benz were on full display at the 2023 Consumer Electronics Show (CES) in Las Vegas. With incontrovertible electrification innovations — both current and on the horizon — the automotive manufacturing and software company from Stuttgart, Germany is nobly playing its part in ascertaining that the electrification of mobility is progressive, efficient, convenient, and widespread. Aptly, M-B took advantage of the fanfare at CES 2023 to launch its global branded, high-power charging network which will debut in North America in 2023.

At CES, Chief Technology Officer Markus Schäfer and Chief Software Officer Magnus Östberg hosted a TECH to DESIRE press conference to discuss the charging network, as well as an array of other news, such as the Vision EQXX research vehicle with an all-electric driving range of more than 745 miles; partnerships with Apple Music and Universal Music Group to provide elevated in-car sound experiences with Dolby Atmos; and Level 3 conditionally automated driving with Mercedes-Benz DRIVE PILOT. In standard German practice, the announcements were meticulous, tech-heavy, and digitally fascinating. The goal of the perpetuating ideologies from Mercedes-Benz‘s engineering perspective is to accelerate infrastructure development to make life easier and convey how technology creates desire for its customers.

Whether your EV adoration is for the EQ brand or another EV company, M-B is aggressively pushing EV adoption to accelerate humanity’s carbon neutrality target. The charging network will be open to every EV customer, not just Mercedes-Benz owners. The rollout will start this year in North America and pairs with MN8 Energy and ChargePoint, which operates one of the most expansive networks of independently owned EV charging stations in 14 countries. MN8 Energy is one of the US’s largest solar energy and battery storage owners and operators. Completion is expected by 2027 and should consist of 400 hubs with more than 2,500 high-power chargers, including an inordinate number of 350 kW chargers. EV drivers can locate the premium charging hubs near highways, central intersections, and metropolitan areas. Cameras for safety will be installed, and the most convenient locations will feature restaurants and restroom facilities close by. Expect 4 to 12 chargers at standard locations and up to 30 at busy junctions. M-B owners will also receive priority with the ability to reserve a spot before arrival.

“At Mercedes-Benz, we’re fully committed to making the charging of battery electric vehicles easier and more accessible,” stated Markus Schäfer. “By selecting MN8 Energy and ChargePoint as our partners in North America – two of the leaders in their respective fields – we’ll be able to continue to drive the transformation towards an electric future, which is one of the main pillars of our holistic, sustainable corporate strategy.”

In accordance with the network announcement, I was also able to experience a Las Vegas drive in the Vision EQXX ultra EV. Engineered in just 18 months and representing the most efficient Mercedes-Benz ever built, this experimental unit acts as a barometer for production EQ models, which may eventually inherit deviations from its technology, energy storage capabilities, and driving range. Ironically however, an owner of this particular EV may not need the high-power charging network since its range of 745 miles is so extensive. The development intention of the vehicle was to produce a battery with 100 kW capacity, lightweight construction, increased aero, and extreme efficiency.

To evaluate the EQXX’s limits, M-B engineers averaged an impressive energy consumption of 7.5 miles per kilowatt hour on a drive from Stuttgart, Germany to Silverstone, U.K. The RWD EQXX features carbon fiber components, fully covered magnesium rims, a solar-paneled fix roof for regeneration, a 47.5″ 8K MBUX display screen, and an all-planted-based interior utilizing bamboo, cactus, and mushroom-derived materials. Although it’s optimized for highway driving, the EV moves emphatically with its low center of gravity. Comparatively speaking, the EQXX battery is half the volume of the EQS battery and a third less in weight, yet has almost the same amount of energy as the EQS.

After a charge and refresher, hop back in your M-B EV to enjoy 31-speaker Burmester high-end 4D and 3D sound experiences to generate excitement en route to your next destination. With this system, which features speakers in the seats, you will hear and feel the music! M-B collaborated with Apple Music, Universal Music Group (UMG), and Dolby Atmos immersive audio to reproduce every sound element from recording sessions to harvest preferable in-car entertainment through MBUX. As a result, a Mercedes-Benz is now the first device not produced by Apple to present Spatial Audio with Dolby Atmos. Furthermore, this setup provided a lane for UMG artists to base their song approval procedures on the end mix and establish the “Approved in a Mercedes-Benz” seal as a gold standard of sound.

The future of mobility was presented succinctly to showgoers looking for the most visceral human experience possible from the collision of virtual reality and analog worlds. Mercedes-Benz gave audiences the latest innovations, cutting-edge technology, and future cars at the 2023 Consumer Electronics. So are you ready for the next transitioning stage of mobility?

Article: Kimatni Rawlins

Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.
Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.

BMW i Vision Dee

Comes to Life at the 2023 Consumer Electronics Show

Digitization has always been a keystone of BMW’s engineering and technology philosophies, emphasizing the sustainability and human connection of mobility. Thus, as we move into a future ripe with alternative realities and artificial intelligence, the German automaker has innovated a Consumer Electronics Show (CES) car of the future that is fully connected, fully digitized, and fully electric. In proper fashion, BMW invited us to its hometown of Munich to witness the vehicle in person ahead of the 2023 CES debut in Las Vegas.

In Germany, BMW’s entire product planning team was on-hand for demonstrations and presentations of the i Vision Dee’s superlative capabilities. Aptly named Dee, which stands for Digital Emotional Experience, the seamless and authenticity of the vehicle’s DNA is its greatest asset. BMW vehicles are becoming more intelligent but with human interactions in a natural way. Highlighted by its digital soul, Dee becomes your road mate as she blends emotions and strong bonds between her “machine state” and “human state.” Dee engages all five senses and combines digital and analog references to help you become a better driver. Theoretically anyway. However, you can choose not to use her advancements.

Fast forward to CES 2023 to revel in BMW’s unveiling of the i Vision to an energetic crowd of forward thinkers and AI enthusiasts. They were equally immersed in Dee, who bridges the real and virtual worlds and provides a glimpse of what the “Ultimate Digital Driving Machine” might look like in the future. Some of her highlights include real-time visualization of your social media platforms, responsiveness to your inquiries, tint-capable side windows to create a holistic experience through graphic pictures and avatars, information projected on the windshield, and the use of digital ink to change exterior messaging. When you first approach, the future car employs a wide range of sensors to start communicating while providing feedback to your inquisitions. Also, she can visually express various moods such as wonderment, delight, or approval. Are you ready for BMW i Vision Dee to integrate with your driving world?

“With the BMW i Vision Dee, we are showing what is possible when hardware and software are combined. This allows us to exploit the full potential of digitalization to transform the car into an intelligent companion. That is the future for automotive manufacturers – and for BMW, also: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

From a design perspective, Dee is quite fascinating, simple in nature, and reductive in physical features. Built with less complexity, she is presented with a nostalgic frontend from the 60s, utilizes no side mirrors, and sits wide and confident. The headlights and closed BMW kidney grille form a common phygital icon (fusion of physical and digital) on a uniform surface, which can change expressions using E Ink technology. The design team looked at classic BMW vehicles for references since familiarity and strong heritage build trust. Inside, the clean and flush cockpit is just as reductive as the exterior and commingles the BMW Mixed Reality Slider with the advanced Head-up Display (HUD) for the digital highlights and central operating controls. BMW says that using shy-tech sensors (touch) on the instrument panel allows the driver to determine the amount of digital content they want to see on the HUD. The systems feature four levels, from analog to augmented reality to an entirely virtual world.

Based on the images, you may wonder what is going on with the color schemes. Let me introduce you to the world premiere of full-color E Ink technology. I was astounded in Germany when modern-day artisans demonstrated the fully variable, multi-hued, and individually configurable exterior utilizing up to 32 color choices. The process includes ePaper film layered on the BMW i Vision, which in turn features 240 E Ink body segments to create endless pattern and color possibilities. And of course, the process is all digital to allow drivers to personalize their selections based on moments and moods. Today you may want to ride out in Jamaican flag colors; tomorrow may represent the World Cup champs from Argentina.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences. Whoever excels at integrating the customer’s digital worlds into the vehicle at all levels will master the future of car-building,” said Frank Weber, member of the Board of Management of BMW AG responsible for Development.

A ceremonious beginning and ending in Las Vegas left us all with vicarious premonitions of what possibilities the future holds. New experiences for you and your friends beyond reality have come to fruition by way of Dee if you desire her advanced digital potentials. The BMW i Vision Dee is your portal into a virtual ecosphere with fresh lifestyle facets to simplify mobility through AI when merged with real driving encounters. As Jimmy Hendrix would say, “Are You Experienced?”

Experienced by Kimatni D. Rawlins

Lexus RZ all-electric vehicle via 360 MAGAZINE.



In new marketing campaign, Lexus shares its vision of an electric future

What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. A new marketing campaign, called “Lexus Electrified,” shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles. The broadcast spot, “Like Attracts Like,” debuts today.

“When it comes to our guests’ mobility needs, we know that one size does not fit all. That’s why we created an electrified driving experience with a variety of powertrains that can cater to and elevate any lifestyle,” said Vinay Shahani, vice president, Lexus marketing. “With sophisticated style, impeccable craftsmanship and the support of our amazing nationwide dealer network, our electrified vehicles deliver an immersive luxury experience, inspired by our guests.”

Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under its “Lexus Electrified” vision, Lexus aims to work toward carbon neutrality in a way that is accessible for every guest through a variety of powertrains that cater to their individual needs. Lexus will continue to add to its electrified portfolio of products which currently includes hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV) to provide the quintessential luxury electrification experience that exceeds the needs and expectations of luxury auto buyers. And by 2035, Lexus aims to achieve 100% BEVs in all models globally.

“Like Attracts Like” brings to life the idea that people are the power behind every Lexus. A series of individuals on stages use electricity in different ways to fuel their interests. A band jams in a room. A tennis player hits balls fired by an electric ball machine. A dancer wears a light-up suit. Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept.

As a part of the “Electrified” campaign, Lexus is partnering with The Atlantic as the exclusive automotive sponsor of “Progress” — a reporting project and live event series devoted to covering modern progress and the forces shaping a better future for all. This program features groundbreaking inventions that are moving the world forward, including Lexus’ lineup of electrified products. Lexus’ sponsorship kicked off in December with The Atlantic’s Progress Summit in Los Angeles, and continues through March with digital, custom content, social and print support.

“Like Attracts Like” will air on primetime, cable and sports. In addition to linear and streaming video, the campaign will be supported through digital, streaming audio, social, print and out-of-home media. For more information, visit

2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.

How to Be Prepared for an Emergency on the Road

Whether you’re the master of road trips or simply spend a lot of time driving for work or any other purposes, being in the car for long periods can be a little stressful. Accidents happen all the time, and even the most experienced drivers can end up in emergency situations.

Being prepared for anything is important, especially when it comes to travel. There are a few key things that you can do before your trips, as well as during them, that will help you to feel calmer and more ready to handle whatever comes your way.

This article will detail how to be prepared for roadside emergencies when you’re travelling long distances or even just short trips! 

Keep an Emergency Kit

Sometimes, we need to invest a little time and money into our own safety, and this is one of those instances. Make sure that your car has the necessary equipment to change a tire – a spare and a jack – and ensure that you’re well-versed in how to do it yourself should you get a puncture. 

You can also invest in some extra items like a tire inflator and a set of jumper cables. These can come in handy when you least expect it. Further, keep a first aid kit, a spare charger, and some snacks in your car at all times. 

Plan Your Trips Ahead

Knowing where you’re going and exactly how to get there can also be a great help. This could help prevent you from getting lost or even prepare you for potential issues like roadblocks, serious traffic or driving through unsafe areas that you’d rather avoid. 

Being a thorough planner will also help you to save money on gas and other road trip related expenses. You’ll be able to calculate what you need to spend on gas and other travel-related expenses and enjoy your trip in a more relaxed way. 

Be Confident on the Road

Driving with confidence is the key to safe and easy driving. Second-guessing yourself and hesitating when you need to make snap decisions could be your downfall and the reason you end up in a car accident rather than narrowly avoiding a crash. 

If you’re an anxious driver, the best way to overcome your fears is by practising and proving to yourself that you can drive well. The more you drive, the better you’ll become at it and the more confident you will be! 

Have a Lawyer on Speed Dial

Finally, understand that in any kind of car accident, there will be legal implications, so getting in touch with a lawyer can be critical. Knowing a lawyer that specialises in personal injury especially is a good idea.

Once an accident has occurred, you’ll need to speak to a legal professional almost immediately, so it’s wise to have someone you already know and trust ready to contact, rather than having to seek out a new lawyer in the midst of the chaos and stress you’ll be going through. 

2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE.


Trace a New Testimonial.

In its fifth generation, the original hybrid boss redefines sustainability with style and grace in large part because of its lower center of gravity and longer wheelbase.

Even in its prime, the 2023 Toyota Prius paints the perfect picture at a precise price. With six USB-C, wireless Apple CarPlay × Android Auto in tandem with 4G Wi-Fi hotspot, it is probably the most attentive as well as an intuitive vehicle in its category.

2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE.
2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE.
360 MAGAZINE reviews the 2023 Toyota Prius. Photo: Kathy Dyess

The cockpit is more contemporary than its predecessor: digital cluster above the steering wheel, 12.5″ multimedia display, and overall functional design.

Arriving at 57 mpg with a bigger 2.0 L in-line engine offering 60% more power, the vehicle has more torque, thanks to the constantly changing E-CVT. Dial in different distributions for a stiffer steering alongside AWD is more than conducive for pinching into corners.

With UFOish skin and tons of trailing technology, perhaps this is the Gen Z dream car?!

360 MAG’s Kathy Dyess

Ergonomics, coupled with an eco-architectural skeleton, it will no longer be alien to an urban environment.

The Legacy Continues 

When the Toyota Prius made its groundbreaking debut in 2000, it changed the automotive industry forever. The high-tech sedan ushered in a new generation of vehicles that combined an electric motor with a high-efficiency engine. That unmatched legacy continues with the recent reveals of the all-new 2023 Prius and 2023 Prius Prime.

As the most fuel-efficient Prius to date, the 2023 Prius has a EPA-estimated 57 miles per gallon combined fuel economy rating (LE FWD model), bringing accessible electrification to drivers everywhere. The 2023 Prius Prime also adds to the innovative nameplate. Now after a decade in production, this plug-in hybrid model continues to offer customers the flexibility of getting around town on zero-emission battery power or hybrid mode for fuel-efficient road tripping. What’s more, it also offers extra performance and technology, enhancing an already enticing package.

Without question, both the 2023 Prius and 2023 Prius Prime are key vehicles in Toyota’s diverse electrified portfolio as the company works to achieve carbon neutrality. Available in a variety of grades to complement customers’ personal tastes and lifestyles, both vehicles are ready to uphold Prius’ legacy as a respected and sought-after global nameplate.

Read on to learn about the top five things that make the 2023 Prius and 2023 Prius Prime innovative additions to the eco-sensitive Prius family.

Modern and Mindful Design 

Built on the second-generation TNGA-C platform, both vehicles offer a low center of gravity and increased rigidity compared to the previous generations. The result? A wider stance and lower driving position that feels nimble yet comfortable. The 2023 Prius will be available in LE, XLE and Limited grades, and the 2023 Prius Prime will be available in SE, XSE and XSE Premium grades, respectively. No matter the grade, they all provide a smooth ride.

The attractive features don’t stop there. Both vehicles’ exteriors boast modern, polished designs. Each possesses a piercing silhouette with sporty yet sleek exterior styling. With an aerodynamic flair, the 2023 Prius and Prius Prime feature a roofline 2 inches lower compared to the prior generation for a more athletic look. The vehicles are 1 inch longer and nearly 1 inch wider in the rear, adding to the aesthetic appeal.

For both the 2023 Prius and Prius Prime, the position of the battery is also optimized, with placement under the rear seat for enhanced luggage capacity.

The Prius Prime also blends its cool aesthetic with a bit of star-powered tech: a solar roof. This on-board charging feature uses roof-mounted solar panels to recharge the Prius Prime’s battery when parked. The panels deliver supplemental power to accessory functions, like air conditioning, when driving. A clever design conceals the electrodes for a seamless, glossy appearance.

Premium Performance

Drivers can expect enhanced acceleration and effortless handling when they get behind the wheel of both the 2023 Prius and 2023 Prius Prime. Both have larger 2.0L engines and newly developed lithium-ion batteries. New for 2023 Prius, the battery pack is smaller and lighter and achieves a 15% increase in output compared to the previous-generation nickel metal battery.

The 2023 Prius Prime’s battery has been improved as well. The new, larger lithium-ion battery is projected an all-electric estimated range increase of more than 50% over the previous estimated range of 25 miles. The EPA figures are expected to be available in Spring 2023.

Superb dynamic performance is a key benefit of the 2023 Prius all-wheel-drive (AWD)-equipped vehicles due to the capable Electronic On-Demand AWD system. It uses a motor to drive the rear wheels, enabling stable driving performance when starting off and when driving on slippery road surfaces such as snow. What’s more, the 2023 Prius has three drive modes: NORMAL, ECO and SPORT. In ECO mode, the drive force response to accelerator operation is suppressed slightly to modulate the throttle and enhance fuel economy. In POWER mode or SPORT mode, the drive force in the low to mid-accelerator operation is increased to help enhance throttle responsiveness.

Top-Notch Tech Capabilities

The 2023 Prius and 2023 Prius Prime are designed and equipped with the tools to make life easier and more convenient — thanks to the available 12.3-inch Toyota Audio Multimedia system feature. The drivers of both vehicles will also have the opportunity to access a wide range of enhanced connectivity and convenience features. The system is capable of Over-the-Air (OTA) updates to keep things up-to-date.

Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice-activated commands to search for directions, find points of interest (POI), adjust audio controls, change the cabin temperatures and more — all hands-free.

To sonically elevate the journey, the eight-speaker JBL® Premium Audio system comes standard only on the 2023 Prius Limited grade and the 2023 Prius Prime XSE Premium grade. With the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats, enhancing the audio experience.

Safety and Convenience Features

Safety is one of Toyota’s priorities. The Toyota Safety Sense generation, TSS 3.0, which comes standard, helps the 2023 Prius and 2023 Prius Prime uphold those high-quality standards. This suite offers an array of active safety systems that include the existing systems available on the prior generation Prius; but they also include some additional enhancements and capabilities, all of which are designed to help keep drivers, passengers and pedestrians safe.

To help drivers prevent collisions, the Safety Sense comes with Pre-Collision System with Pedestrian Detection. The system is designed to detect preceding vehicles, pedestrians, bicyclists and motorcyclists while providing audio and visual alerts. Blind Spot Monitoring (BSM) is a feature that works in collaboration with the Pre-Collision system. It can help detect and warn drivers of vehicles that are approaching or positioned near or in adjacent lanes.

Another noteworthy feature is the Full-Speed Range Dynamic Radar Cruise Control, which adds a fourth following distance setting to the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This is designed to help the system provide smoother, more natural speed adjustments, especially when the driver changes lanes.

There have also been enhancements to Lane Tracing Assist. This system now helps provide more space between vehicles being passed by cars in adjacent lanes. It works by offsetting the vehicles’ driving paths with minor steering adjustments while helping to keep the vehicle within its lane.

Another feature that’s been enhanced is Road Sign Assist. It has expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.

Proactive Driving Assist is new to Prius and the Toyota Safety Sense suite of technologies. When system operating conditions are met, the vehicle’s camera and radar are designed to provide gentle braking into curves or braking and steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist.

The Rear Cross Traffic Alert is designed to help detect vehicles that are approaching from either side while pulling out and alerting drivers with a visual and audible warning.

Collectively, all these features and amenities work to help create a dynamic driving experience that’s stylish, convenient and, most importantly, designed to help with safety.

As Toyota continues its commitment to finding highly efficient and zero emission solutions that fit customers lifestyles across the U.S., the 2023 Toyota Prius and 2023 Prius Prime will be a part of a lineup that looks to move “beyond zero.” As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in Toyota products, manufacturing and beyond.

For more information on the Prius and Prius Prime, please see the vehicle press kits.


2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE.
2023 Toyota Prius first drive via Kathy Dyess and 360 MAGAZINE.