Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.
The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.
Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.
This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.
The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.
The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.
From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.
The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.
The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.
The very first iteration of the Rolls-Royce Starlight Headliner was developed in 2006. Equipped with 800 stars, the innovation was in response to who requested a sift dispersed lighting environment in his Rolls-Royce Phantom due to a sensitivity to light. The Bespoke Collective of designers, engineers, and craftspeople worked relentlessly to develop this technology, extending it to the entire length of the roof and varying the intensity of light emitted by each star to reflect the night sky.
First, the leather is perforated with 1,400 to 1,600 holes, each carefully counted. Fiber optic threads, which are hand-trimmed at different angles to achieve a twinkling effect, are set into these holes by hand. The craftsperson then ensures that the fibers are perfectly seated on the visible leather surface.
The Bespoke designers were once posed with the query: ‘Could all this be accomplished by a robot? Probably, but it’s not. Instead, Rolls-Royce hires detail-obsessed individuals from specialty areas, including textile and technology. The result is a different take on heavenly creationism that’s always unique and personal.”
Tyler Gelb, who graduated from the University of California, San Diego with a degree in Economics, worked as a financial analyst for the multinational company Sony between 2010 and 2011. In 2019, to assemble the most exclusive luxury eyewear collection available in the world, the Monaco Series, Tyler became the founder and designer of his international brand, T HENRI, which specializes in limited-batch collectible eyewear productions handmade in Sabae, Japan.
By keeping the key brand message “Handmade and done the old-fashioned way” in mind, T HENRI commits to creating heritage pieces through sustainable materials. The company currently presents in 15 countries and has gained recognition with the American magazine Forbes. Meanwhile, the excellent marketing team has made the brand successful in different parts of the United States and the world, such as the Netherlands or Liverpool (UK).
Listen to Tyler Gelb’s full conversation with Vaughn on the 360 MAG PodcastHERE.
In 2020, during the pandemic caused by the coronavirus disease, Tyler decided to further accelerate the brand growth by designing something more exclusive than his competitors, especially to take advantage of the Caviar model, which is priced at almost 2K today. This unique collection includes three models: Corsa, Hydra, and Evo. One of the most notable designs of the collection is the adjustable nose pads which are made in premium quality minerals and could make users feel comfortable by adapting to the size of different noses. The sales that Tyler achieves with this product are high and very successful.
Tyler adds that he wants to continue to maintain “a unique look that’s hard to come by about our product.” The designer is now creating a kind of high-end line. He and his team will start launching and photographing their campaigns with their grand premiere in September of 14 new models. These beta-titanium made frames are featured with aerodynamic characteristics from those high-performance cars. They are plated in various shades with 18-karat white gold, yellow gold, and rose gold. At the same time, to make the designs ergonomic, Tyler adds that the collections of T HENRI are returning to the colors radar blue and GO yellow as these tones give an exquisite and attractive result. The concept that he wants to carry forward with future productions would be limited to 99th percentile color combinations which would keep the products distinct.
“Cars and watches are one of the biggest inspirations for me,” Tyler says. As a big fan of cars, Tyler is always galvanized by car brands such as Rolls-Royce for small accessories and Lamborghini for an attractive design. After being inspired by the world’s most talented independent brands, Tyler has created a new limitless eyewear collection, Continental, set in a boxy British Grand Tourer adapted on a high-speed, long-distance circuit. Each setting is electroplated with 1 micron of 18 karat gold, which produces a refined, exclusive, and polished shine.
As an eco and user-friendly brand, T HENRI takes the overall environmental impact and usability under consideration during the manufacturing process. The frames will always be kept as “sort of an organic look rich with color,” with being made in hypoallergenic cotton for human skin.
Tyler mentions that the 2023 collection is already finished and will start with the 2024 one soon. By utilizing titanium as the new material for future collections, He maintains the idea that he is working on is way ahead to ensure all the designs are done right, as well as control material cost.
Tyler’s concept as an entrepreneur is to “further differentiate our product”. Although art and design have a lot in common for him, both concepts have aesthetic purposes and contain the power to distinguish him from other brands. To preserve the exclusivity of the brand, Tyler made each limited production has only 50 pieces per style, and the color combination is laser-bonded and accompanied by a Certificate of Authenticity with the designated production number. Tyler emphasizes that those exclusive pieces are gone and will never be produced again once a color combination is sold out.
As the launch of the new eyewear campaign approaches in September, T HENRI aims to start including a list of celebrities in their eyewear content, as the brand label.
The company president’s Philosophy is to “believe in yourself” and be risky because “the risk you are taking is on yourself, you have much more control, so I have been able to be riskier.” Tyler states that “I assume and am able to control it and mitigate it instead of putting it in someone else’s hands. It’s a beautiful thing once it reaches a tipping point, but you just have to endure it until you get there.”
The collection that T HENRI represents is the pinnacle of refined luxury and innovative construction practices.
Phantom Rendezvous, the Global Press Drive for the new Phantom, takes place at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco. Invited guests from around the world will have the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May.
Visitants will also be able to view two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera Hotel. Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric. The Great British Phantom, a playful nod to the marque’s more patriotic clients, is finished in striking Magma Red and features a Bespoke artwork in the Gallery, inspired by the Union Flag.
Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the RR Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.
The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company. In 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.
H.R. Owen Bugatti will present the first public appearance of Bugatti Sur Mesure’s debut customer project at Salon Privé London. The unique Chiron Pur Sport is inspired by the heroics of 20th Century racing driver, Louis Chiron, featuring brand new exterior paint colours and a number of ultra-bespoke interior and exterior styling additions.
Translated as tailored, Bugatti’s Sur Mesure builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its skilled designers and engineers to form a brand-new program to meet growing customer demand for ultra-customized designs, materials and finishes.
Louis Chiron was one of Bugatti’s most legendary racing drivers, notching up countless victories at the wheel of Bugatti racers. Just one of his memorable wins was at the 1931 the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number 32.
This number – painted entirely by hand – now proudly adorns Bugatti’s modern hyper sports car as just one of a number of custom-made elements developed especially for this car. Two new exterior colours were created to pay homage to the legendary Grand Prix racing Bugattis of the ‘20s and ‘30s.
The Bugatti Sur Mesure team also developed a new fading EB painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched EB motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.
The 32 and Grand Prix motifs continue throughout the cabin, including a special centre console inlay in black anodized aluminium, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.
Bugatti has calibrated the Chiron Pur Sport for agility, handling and driving performance. In addition to immense power; it also offers a high level of comfort and is suitable for everyday use. It is powered by an 8.0 litre W16 engine delivering 1,500 PS and 1,600 newton metres that is designed for an engine speed of up to 6,900 rpm in the agile Chiron Pur Sport. With the assistance of a 15 percent shorter transmission ratio, the Chiron Pur Sport accelerates even faster than the Chiron. The Chiron Pur Sport catapults from zero to 62mph in just 2.3 seconds, to 124mph in a mere 5.5 seconds and to 186mph in less than twelve seconds.
The Bugatti Chiron Pur Sport by Sur Mesure will be joined on the Bugatti stand at Salon Privé London by two other examples of Bugatti’s hyper sports cars; the Veyron and Chiron.
The three Bugatti models form just one small part of Salon Privé London, sister to Salon Privé Blenheim, which will make its debut in April at the Royal Hospital Chelsea. As one of the UK’s most prestigious events, eight cars will be making their global, European or UK show debut at Royal Hospital Chelsea.
Promising to be London’s most exclusive automotive party, with plenty to see and do in addition to the motoring attractions, the shopping village will host a variety of luxury brands, alongside the first-class hospitality for which Salon Privé has long been renowned. Tickets for Salon Privé London are on sale now, please visit the website HERE.
H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands including Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Czinger, Rimac and Radford.
“Phantom occupies an unrivalled position at the very apex of the luxury world. As our pinnacle product, it represents the very best of Rolls-Royce design, engineering and craftsmanship – a perfect blend of vision, creativity, the finest materials, skill, patience and precision. With Phantom Series II, we have retained and carefully protected everything our clients’ love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.
“Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too.”
Rolls-Royce products enjoy an expansive lifetime, ultimately becoming timeless expressions of good taste, beauty and luxurious perfection. Phantom occupies a unique, pinnacle position in this regard, being revered for its timeless elegance.
The eighth-generation of Phantom was presented in 2017. In creating the new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but in fact, what should be preserved and protected.
A NEW EXPRESSION
The most obvious and important feature to be retained is Phantom’s commanding presence, enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.
A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent
The grille itself is now illuminated, a feature debuted and popularised in Ghost.
The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside.
The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail.
The side profile is enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets, a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars produced in both polished stainless steel and black lacquer
Phantom’s sumptuous interior remains almost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.
Phantom attracts an elite stratum of clients. Phantom attracts the most ambitious and challenging Bespoke commissions ever undertaken by Rolls-Royce.
There is no such thing as a ‘typical’ Phantom client. Spanning the ‘poles of luxury’, they may be ever-younger or older, modern or traditional, self-made or from long-established wealth.
Their commissions reflect a full spectrum of interests and influences.
The eighth-generation Phantom has been designed to offer a ‘blank canvas’ for Bespoke personalisation.
“The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’,” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
PHANTOM PLATINO: THE RETURN OF FINE TEXTILES
To mark the introduction of Phantom Series II and to illustrate Rolls-Royce’s Bespoke capability, the marque has created a new Bespoke masterpiece, Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.
Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior.
Heralding the next step in this significant journey, Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.
Rolls-Royce Motor Cars celebrates the 118th anniversary of the historic first meeting between Henry Royce and The Hon. Charles Stewart Rolls – which took place on 4 May 1904
The company they founded together created ‘the best car in the world’, a position still occupied today by the marque’s products
Phantom, Rolls-Royce’s pinnacle product, has continued to evolve technically, aesthetically and dynamically to maintain its pre-eminence in the Rolls-Royce offering, and in the world of luxury
The eighth generation of Phantom reflects Royce’s held conviction that “small things make perfection, but perfection is no small thing”.
“As we reflect on Phantom’s remarkable heritage, I am struck by the unique place it occupies in the hearts and minds of our most demanding Rolls-Royce clients. Phantom is the beneficiary of the most ambitious forms of Rolls-Royce Bespoke, transforming into whatever our clients want it to be. Indeed, Phantom is not only the ‘best car in the world’, but the best car for them in their world.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars marks the 118th anniversary of the first meeting between its founders, Henry Royce and The Hon. Charles Stewart Rolls at the Midland Hotel, Manchester, England in 1904.
Through the combination of Royce’s engineering genius and Rolls’ talent for promotion, their company soon became recognised as the maker of ‘the best car in the world’ – a title that Rolls-Royce Motor Cars proudly retains more than a century later.
Today, the marque’s pinnacle product – Phantom – is the ultimate expression of Bespoke luxury designed and handmade at the Home of Rolls-Royce, Goodwood. As part of its annual reflections on its origins and unique heritage, Rolls-Royce looks back through Phantom’s lineage, exploring how its namesakes evolved over the years to remain consistently at the apex of the Rolls-Royce offering.
THE ORIGINS OF EXCELLENCE
In the automotive industry’s earliest days, luxury car makers produced only the mechanical components (engine, transmission, chassis and so on) known as a rolling chassis, which underpinned the car. The bodies were designed and constructed by independent coachbuilders to the customer’s specification.
For manufacturers, including Rolls-Royce, improvements in design and engineering were directed almost entirely towards technical aspects of the car’s performance. These included reliability, hill-climbing capability, ease of control and a set of ride quality attributes still known collectively as noise, vibration and harshness (NVH).
From the outset, Phantom earned the title ‘the best car in the world’ through the superior quality and designs of the rolling chassis – the finest platform on which coachbuilders could reach the very apex of their craft.
REDRAWING TECHNICAL BOUNDARIES
The Phantom family was born in 1925 when Rolls-Royce launched Phantom I. With its massive low-range torque, cutting-edge technology and ‘Magic Carpet Ride’, the new model immediately established the fundamental traits that would define the family for the next 100 years. Then, as now, Rolls-Royce declined to rest on its laurels, and by 1929, its successor was ready for the market.
Phantom II represented another step-change in engineering and technology. In 1930, the company unveiled the Phantom II Continental, which gave customers a choice of a more performance-orientated model for those who preferred to drive themselves. The ‘standard’ longer-wheelbase car was retained for chauffeur-driven use. This practice set the precedent for today’s Phantom and Phantom Extended.
THE NEED FOR SPEED
While the new Continental could attain speeds up to 95mph, it was still not as fast as some of its rivals. The company decided to resolve the matter once and for all. In 1934, applying its proven experience with aero engines, it developed a new 7.3-litre V12 engine, mounted on a new chassis. The resulting Phantom III, when fitted with lightweight coachwork, was capable of exceeding 100mph.
In 1939, Rolls-Royce produced an experimental car, nicknamed ‘The Scalded Cat’. In later years, this car was often loaned to influential individuals, including HRH Prince Philip, Duke of Edinburgh. The Duke was so impressed that he persuaded Rolls-Royce to build him a more formal version; the marque obliged with the first Phantom IV, delivered in July 1950. The car remains on front-line (albeit reduced) duty at The Royal Mews, under its pre-delivery codename, Maharajah. Though originally intended as a one-off, 18 Phantom IV cars were completed: 17 were sumptuously appointed commissions for other royalty and heads of state; the other, somewhat bizarrely, was built as a pick-up truck for use by Rolls-Royce as transport and on-the-road component testing.
A FINAL FLOURISH
In 1959, the marque launched Phantom V, equipped with its most up-to-date V8 engine. In 1967, the car underwent subtle technical changes that were deemed, at the very last minute, sufficient to justify its redesignation as Phantom VI.
By 1968 the only true coachbuilder left in Britain was Rolls-Royce’s own in-house company, Mulliner Park Ward. These magnificent cars soldiered on through the mid-1980s, until production dwindled to a mere two or three cars a year, and finally ceased altogether in 1992.
BRINGING VISIONS TO LIFE
Every generation up to Phantom VI was essentially a rolling chassis. The bodies were built to the owner’s individual requirements by some of the most famous and prestigious names in British and European coachbuilding.
While this was normal practice in the luxury automotive world, Phantom stood apart through its ability – thanks to Royce’s engineering genius and the excellence of the chassis’ components and construction – to carry coachwork of the very finest quality, weight and complexity.
At every stage in Phantom’s development, owners exploited its potential to the full, creating some of the most magnificent, eye-catching and radical motor cars ever to grace the road. And since the chassis and body were separate, it was possible for a subsequent owner to change the car’s appearance to suit their own taste and requirements.
Many Phantoms took on more than one guise over their long, often globe-trotting lives: in some cases, they were merely repainted; in others, the whole car was rebuilt from the chassis upwards, taking on an entirely new form and character. And for all their extraordinary diversity, every one of the examples shown below is a true Rolls-Royce in terms of its underlying engineering, materials and construction, performance, ride quality and comfort – and, above all, in being exactly as the owner wanted it.
1930 Phantom II (62GY)
This handsome Phantom II was coachbuilt by Hooper of London with a Dual Cowl Tourer body. At the request of the owner, a wealthy timber merchant from Texas, 50 additions were specified with touring intentions. These include a larger fuel tank, louvered bonnet and radiator two inches taller than standard. The car was originally purchased for the owner’s honeymoon and went on to tour the Continent extensively until 1939. The present custodian acquired the car in 1998 and has since won prestigious awards including the Louis Vuitton Classic Parfums Givenchy Trophy pre-war tourers and Most Sporting Tourer in the Biarritz Concours.
1933 Phantom II Continental (55MW)
This ‘concealed-head boat body’ was a speciality of coachbuilder Park Ward. Its main feature was the compact folding hood that, when fully retracted, was entirely concealed under the rear deck, giving the coachwork its distinctive uninterrupted line. The original upholstery was textured pigskin.
Source: ‘Park Ward The Innovative Coachbuilder’ by Malcolm Tucker.
1933 Phantom Ill (3BT103)
This rare two-door sedanca coupé was coachbuilt by HJ Mulliner for Apsley Cherry-Garrard, one of the surviving members of Captain Scott’s last, fateful expedition to the South Pole in 1912. The car was originally finished in Primrose Yellow with a dyed Vaulmol leather interior; in the late 1940s it was repainted in black. The car was briefly owned by the legendary actor Sir Ralph Richardson; it then spent time in Wales and the USA before returning to the UK in the late 70s / early 80s. It sat neglected in a barn until 2018 when it was bought by its present owner, and has now been painstakingly restored using many authentic components, including original numbered engine parts.
Source: Alpine Eagle Ltd.
1937 Phantom III (3BT85)
London coachbuilder Hooper & Co built several bodies in this striking saloon-with-division style, which looks fast even when standing still thanks to its semi-razor edge styling and swooping curves. The art-deco chrome-plated flashes to the body and wings simply enhance the sense of kinetic energy.
Source: ‘The Spectre Arises’ by Steve Stuckey.
1965 Phantom V (5VD63)
This Phantom was originally owned by Wing Commander Patrick Barthropp. In 1968, John Lennon purchased the car from Barthropp coinciding with the launch of The Beatles’ White Album. In September 1969 he sold the car to Allen Klein, an American businessman.
The car appeared in the Oscar-winning film Georgy Girl (1966), the classic Let It Be (1970), starring The Beatles, Performance (1970), featuring Mick Jagger, and then prominently featured in The Greek Tycoon (1978) starring Anthony Quinn.
In 2016 after extensive restoration, Jody Klein, a longtime Rolls-Royce Enthusiasts’ Club member brought the car to the Concurs d’Elegance, Lincolnshire, where it was awarded first place for Best In Class.
James Young, established in 1863, is renowned for creating some of the most elegant coachwork to ever grace a motor car chassis. Perhaps the pinnacle of their achievements was realised in their PV23 design, developed especially for the Rolls-Royce Phantom V chassis, with 22 such bodies being built.
This model was usually finished in black, but for 5LVF65 the lighter shade of Ivory further enhances the classic elegance of every curve and line from the pen of its acclaimed designer, A. F. McNeil.
The interior contains a remarkably spacious rear compartment, with the finest cabinetry work below the division glass. Champagne cloth to the rear compartment is chosen for greater comfort than the similarly coloured and more resilient leather that the chauffeur would enjoy.
Source: P&A Wood.
2015 Phantom VII (Serenity Phantom)
Rolls-Royce created this magnificent Bespoke Phantom VII Extended for its display at the 2015 Geneva Motor Show. Inspired by opulent motor cars made for international royalty in the early 1900s, the rear passenger cabin is finished in a unique Smoke Green raw silk, specially handwoven and decorated with hand-embroidered and hand-painted Chinoiserie blossom motifs that took up to 600 hours to complete. The design also appears in the fascia and marquetry inlays in the rear doors; smoked cherrywood and bamboo elements, and details echoing the raked gravel in Japanese gardens complete the interior’s calm, natural ambiance. At the time, the Mother of Pearl exterior paint finish was the most complex – and expensive – the marque had ever produced.
2021 Phantom VIII (Phantom Oribe)
A unique collaboration saw the House of Rolls-Royce and the House of Hermès co-create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Named Phantom Oribe, the motor car features a Bespoke two-tone exterior finish, inspired by the client’s world-class collection of ancient Japanese ceramics, Oribe ware. In an unusual move, the Rolls-Royce paint was made available for use on the client’s private jet that the Phantom is paired with.
The interior is finished predominantly in Hermès Enea Green leather. The Gallery features an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988), who created many of Hermès’ iconic scarves.
AN ICON REBORN
At one minute past midnight, on 1 January 2003, the first Phantom VII was handed over to its new owner – the first motor car to be produced at the brand-new Home of Rolls-Royce at Goodwood, West Sussex, England. A thoroughly modern interpretation of the marque’s signature lines and proportions, as first set down by Sir Henry Royce himself, it was built entirely in-house by Rolls-Royce, with monocoque bodywork to a standard design rather than coachbuilt. In one important sense, however, it retained a link with its heritage, in that every car was hand-built by a team of skilled craftspeople. Furthermore, the marque’s Bespoke programme meant Phantom was effectively a canvas upon which patrons could realise their own visions and desires.
Over its 13-year lifespan, Phantom VII cemented Rolls-Royce as the world’s pre-eminent superluxury motor manufacturer, and its own place as the marque’s pinnacle product. But just like their predecessors, Rolls-Royce’s designers and engineers understood that perfection is a moving target: that Phantom was never ‘done.’
In 2016, Rolls-Royce presented Phantom VIII. This was the first Rolls-Royce to be built on the marque’s proprietary Architecture of Luxury, an all-aluminium spaceframe designed to underpin every future motor car produced at Goodwood.
Phantom VIII was specifically designed to be the ultimate platform for Bespoke commissions. This has resulted in some of the most technically ambitious and challenging projects ever undertaken by the marque’s designers, engineers and specialist craftspeople. It is also the only Rolls-Royce model to feature the Gallery – an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design.
As of late, 360 Magazine, had the opportunity to sit down with AeroMobil’s Chief Commercial Officer, Karl Hermanns, to discuss the first ever vehicle to fly and drive, the AeroMobil 4.0. The 360 team witnessed its beauty in-person and sat in the two-passenger cockpit whilst asking all the burnings questions that would be flying through one’s head. No pun intended.
Coming from the luxury brand and art space, Hermanns, was recently onboarded to strategize the launch plans and release for later this year. Currently in the soft launch phase, the world can expect the Aeromobil to be available for pre-order later this year and delivered to the first customers in 2024. With hundreds of hours of flight testing, the prototype is currently in Europe.
“We’ve all seen flying cars in movies and Science-Fiction for years and years. It’s finally real and will be in the sky two years from now… it’s an engineering miracle,” Hermanns pointed.
The 4.0 model number attached to the name stems from the 4th iteration of design for the craft – it’s been in development for about ten years. Each iteration has advanced the aerodynamics, technology and overall flight experience. For hundreds of years, it’s been impossible to get the science right but the engineering team, based in Europe, have solved travel hybridity for the first time. An engineer from the team was on-site and explained that the hardest challenge was getting the weight and proportions right of the two-ton beast to ensure proper takeoff when thinking of adding two passengers, fuel and baggage.
From an opening glance, the model screams Back to the Future. With wings spanning a total of thirty feet, the AeroMobil was the hottest attraction for guests wandering the Petersen Automotive Museum. The invention is fully automated with the wings folding into the body of the vehicle in under 90 seconds. It’s similar to those of a bird or insect the way it functions. It’s twenty feet in length and slender look may have a driver intimated at first, when in actuality, it’s size is comparable to that of an F-150 or Escalade. It’s worth noting that a four-seater version is also in design meant to be used as a ride-sharing service. Call it a “flying Uber” if you will, measured at an untapped 70 billion dollar market.
The vehicle wasn’t designed to compete with hyper cars at lightning speeds but for the intended use of traveling between land and air. Top driving speed is set at 100mph while flying spews a solid 160mph and 300 horsepower. With a range of 320 miles driving and 460 miles flying, passengers can minimize travel time and compete full trips with the one fuel up.
Comparatively, fully electric flying vehicles might be coming the market soon, but as of now they are less far along in terms of milage range. eVTOL (Electric Vertical Take-off and Landing) vehicles have a subsequently shorter flying distances of ten miles or so at a time, due to batteries weighing down the aircraft. The AeroMobil can be fueled at any normal gas station and only requires a 400 yard ramp for takeoff and landing. Talk about conveniency when saving more time driving all day, beating out traffic, and even dealing with delays at the the airport!
A light aircraft private pilot’s license is required to fly. Forty hours of training are required to get said license. A massive portion of the ten thousand landing strips are under utilized but are open to the public, plus infrastructure that’s already built. The AeroMobil will be priced at approximately two million USD.
A show model is currently available for viewing at the Petersen Museum in Los Angeles. Watch the commercial at the following link.
A new Rolls-Royce motor car always begins its life in winter. Temperatures at the Bespoke facility used by the marque, located in Arjeplog, Sweden, just 55km from the arctic circle, drop to -26 degrees centigrade and are further cooled to -40 degrees centigrade.
There are several reasons for subjecting the marque’s products to such extremes. When the prototypes are built, engineers perform very basic tests in extreme conditions to ensure that each system is operational and functions at a basic level in cold weather. This test is combined with the beginnings of the refinement process – the first ‘lessons’ in a finishing school that will form the foundations of a motor car worthy of the marque.
ROLLS-ROYCE SPECTRE: ROLLS-ROYCE 3.0
Rolls-Royce 3.0 represents the beginning of the marque’s bold electric future. The term ‘Rolls-Royce 3.0’ is a reference to the brand’s progress during its renaissance, which began in Goodwood, West Sussex on 1st January 2003. The first Goodwood Rolls-Royce was Phantom, and it was underpinned by its own Bespoke architecture. This was Rolls-Royce 1.0. Following this, a new, highly flexible all-aluminium spaceframe architecture was conceived that could be adapted for multiple applications, including the current Phantom, Cullinan, Ghost and Coachbuild projects. This was Rolls-Royce 2.0. Rolls-Royce 3.0 is the integration of a fully electric power train and Decentralised Intelligence into the marque’s architecture.
In component terms, the simplicity of the car has increased significantly. However, the requirement for engineering Spectre – of sending this uneducated car to Rolls-Royce finishing school – is unparalleled.The definition of engineering has changed. Historically, engineering a Rolls-Royce has taken place in workshops. Spectre sees this pivot into the digital space.
Spectre is the most connected Rolls-Royce ever and each component within it is more intelligent than in any previous Rolls-Royce. It features 141,200 sender-receiver relations and has more than 1,000 functions with more than 25,000 sub functions. By comparison, Phantom has 51,000 sender-receiver relations, 456 functions and 647 sub functions.
The dramatically increased intelligence of Spectre’s electronic and electric powertrain architecture enables a free and direct exchange of detailed information between these 1,000+ functions with no centralized processing. While this has required engineers to increase the length of cabling from around 2 kilometers in existing Rolls-Royce products to 7 kilometers in Spectre, and to write more than 25 times more algorithms, it offers a significant step forward for the brand. A dedicated control can be created for each set of functions which enables unprecedented levels of detail and refinement, allowing for what Rolls-Royce chassis specialists are already calling “Rolls-Royce in high definition”.
ROLLS-ROYCE SPECTRE: ARCHITECTURE
In creating a design for Spectre, a generously proportioned, highly emotional body style was selected. This could only be enabled with the marque’s all-aluminium spaceframe architecture. Indeed, the scale is so far beyond other contemporary coupés that it orary product that occupies this space – Phantom Coupé. The marque’s designers consider Spectre to be Phantom Coupé’s spiritual successor.
Indeed, when it came to styling Spectre, the marque’s designers considered the dimensions and emotionality of Phantom Coupé, and other grand coupés from Rolls-Royce’s past. Not only did they create this emotion with Spectre’s fastback silhouette and size, but they also carried forward a key design feature of Phantom Coupé: the iconic split headlights, a design tenet that Rolls-Royce has owned for many decades.
This design typology was selected in consultation with the marque’s clients, who found the idea of a Phantom-scale Electric Super Coupé highly appealing. However, the decision to pursue this aesthetic was also strategic. Leaders within the brand wanted the first fully electric Rolls-Royce to be highly emotional, something that shows that electric powertrain technology can deliver on the promise of such grand, seductive and compelling styling. While Spectre represents an historical moment for Rolls-Royce, it is also an historic moment for electrification – the technology is now able to contain the Rolls-Royce experience.
The flexibility of Rolls-Royce’s proprietary architecture, which is reserved for the marque’s exclusive use and does not underpin mass market cars, enables the exterior design to carry the scale required to create the presence of an authentic Rolls-Royce. This is plain to see in Spectre’s wheel size – it will be the first coupé equipped with 23-inch wheels since 1926.
The flexibility of the marque’s architecture also enabled designers to dramatize the coupé experience. By placing the floor halfway between the sill structures rather than on top or underneath the sills, there is a highly aerodynamic channel for the battery, providing a perfectly smooth underfloor profile. Likewise, this creates a low seating position and enveloping cabin experience.
By moving the bulkhead location, designers and engineers have also been able to deepen the dashboard location to truly cocoon passengers.This is amplified with a dramatically low windscreen rake and incredibly efficient airflow profile. This, along with other intelligent design solutions such as an aerodynamically tuned Spirit of Ecstasy mascot, contributes to a drag coefficient (cd) of just 0.26 in early prototypes.
The battery location, which is enabled by the marque’s architecture, unlocks another benefit that is commensurate with the Rolls-Royce experience. By creating wiring and piping channels between the floor of the car and roof of the battery, engineers have created a secondary function for the battery – 700kg of sound deadening.
ROLLS-ROYCE SPECTRE: THE EXTRAORDINARY UNDERTAKING CONTINUES
With the winter testing phase completed, Spectre will continue its global testing programme. The Electric Super Coupé still has to complete nearly two million kilometres before the marque’s engineers will consider this undertaking complete prior to first customer deliveries in the fourth quarter of 2023.
“Rolls-Royce Motor Cars Dubai is accustomed to innovative artforms, and the new Carbon Veil is an exquisite addition to the Phantom Gallery. The construction technique, which involves applying 150 carbon fiber sheets, is genuinely ground-breaking; the result is ultra-stylish, contemporary and beautiful, and perfectly attuned to the aesthetic sensibilities of the Emirate of Dubai.”
“It required a huge amount of experimentation to produce the Carbon Veil Gallery. The main challenge in creating the shape was ensuring that the weave of the carbon fibre remained horizontal and parallel throughout. It had to be perfect – because this is a Rolls‑Royce.”
Rolls-Royce Motor Cars Dubai, AGMC, is delighted to present a truly remarkable example of Bespoke artwork created for the marque’s pinnacle product, Phantom. The Carbon Veil has been specially developed for the Gallery area in the fascia, a feature unique to Phantom, where owners can choose to display an original work of art or design.
The Carbon Veil, which took two years to create, is made from carbon fibre. For most automotive applications, just three or four layers are used. For Rolls-Royce Phantom, no fewer than 150 sheets were permeated with resin and compressed to form a single, solid billet.
The work was commissioned and designed by the Rolls‑Royce Bespoke Collective based at the Home of Rolls-Royce in Goodwood, England, and realized by artist and sculptor Alastair Gibson, who combines knowledge and expertise gained in Formula 1 to create his carbon-fiber masterpieces.
The Carbon Veil introduces a highly contemporary note to Phantom’s interior, with sharp, angular surfaces and the distinctive woven surface synonymous with innovation, technology and performance. Depending on the client’s preference, the carbon fibre is finished in either clear or matte lacquer which brings out the weave pattern and protects it from harmful ultra-violet rays. The whole piece is sealed under a single pane of glass.
Each Phantom Gallery is individually assembled in the Clean Room at Goodwood. Completed in 2020, this medical-grade facility provides a 100% sterile environment where Bespoke items and other delicate components can be produced entirely free of dust and particles.
The gunmetal exterior is bolstered with an iced finish with gunmetal contrast bonnet, while the coachline and waftline are accented in a vivid mandarin orange. At the helm of the bonnet proudly stands the Spirit of Ecstasy crafted from carbon fibre.
Within the interior, the anthracite brightwork provides moments of contrast, along with the colour-keyed rotary controls and leather detailing. The dark tones and light leather flourishes beautifully accent the Veil Gallery upon the Phanton’s fascia. The flawless Black Pack elements on the exterior include an alluring black trim on the windows, the grille and the exhausts.
The Gallery is a space protected behind glass. This space affords the opportunity to introduce sharp and aggressive forms, which are unprecedented for a vehicle interior. The design of the faceted milled carbon fibre sculpture was originally inspired by the angular, aggressive, stealthy shapes of the 118 WallyPower.
The very attitude and nature of the Gallery has been extended to the other Bespoke details on both the exterior and interior of the Phantom it resides within. With a highly contemporaneous edge, the vehicle exemplifies the spectrum of Bespoke potential, with Phantom as a canvas quite like no other.
Alastair Gibson’s artwork is highly prized by collectors in North America, Europe, Asia, Australia, the Middle East and in his native South Africa, and can be viewed in galleries around the world.
email@example.com box 361566los angeles, ca 90036213.841.1841