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Rolls-Royce, 360 MAGAZINE

Rolls-Royce Whispers

A DIGITAL WORLD OF CURATED LUXURY

“It is with pleasure that today we introduce to the world an Application named Whispers; an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago. Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients. Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Rolls-Royce patrons are a unique subset of society – entrepreneurs, visionaries, heads of state, royalty, founders and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.

These individuals have complete confidence in Rolls-Royce’s ability to delight and inspire them. However, due to their highly mobile international lifestyles, they have been seeking a means to have more regular personal involvement with the marque – more experiences, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.

Of course, these individuals have existing access to concierge services, personal shoppers and consultants to support various aspects of their lives, but they wanted something different from Rolls-Royce – something above and beyond.

This rarefied group of individuals wanted Rolls-Royce to facilitate a coming together of the extraordinary people who make up the marque’s worldwide client fraternity. Like-minded individuals, they sought to unlock the inimitable treasures that abound within the global Rolls-Royce community and wanted to share their interests, their tastes, their products and collections and their thinking amongst each other.

This is Whispers. A digital House of Rolls-Royce, Whispers acts as an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury.

Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distributed clients. A test-phase followed and after garnering a positive response, Rolls-Royce continued to evolve and adapt Whispers in close collaboration with its users. Today, Whispers is fully deployed in the United Kingdom, Europe, the Middle East and the United States, with large numbers of Rolls-Royce clients already enjoying the benefits of belonging to this exclusive group of exceptional achievers.

Membership is limited to owners of a new Rolls-Royce motor car. Whispers is indeed, the most exclusive members’ club in the world.

A Global Community of Like-minded Individuals

Through Whispers, Rolls-Royce offers, to the delight of its clients, access to an amazing and sometimes whimsical collection of luxury offerings, transformative experiences, exclusive Rolls-Royce previews, inspiring articles and thought pieces, undiscovered destinations and perhaps most importantly, the ability to securely contact and privately commune with some of the world’s greatest minds.

Whispers offers patrons the opportunity to liaise securely with fellow Rolls-Royce patrons, the Chief Executive and members of the Board of Rolls-Royce, to share ideas and networks, business opportunities and social contacts that fortify and inspire those who change the world.

An Inspiring and Sometimes Whimsical Collection of Luxury Offerings

An ever-changing collection of beguiling products has been curated to surprise, delight and intrigue. Members can create their very own bespoke experiences or products. They are invited to work with experts to design and build their own personal racetrack, or commission a personalised Monopoly set incorporating one’s own properties and assets. Need entertaining? – book a private performance by the New York Philharmonic Orchestra. Commission a beautiful portrait of your favourite pet or design your very own minaudiere.

From truffles to caviar or crafting your own Cognac, patrons can peruse and purchase a diverse and eclectic selection of luxurious products and curiosities – all on the Whispers platform, in the comfort of their own home.

Transformative experiences

Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, Whispers unlocks a world of exclusive access.

Worldwide luxury travel experiences are offered. An expedition to Antarctica or an African Safari can be facilitated at the touch of a button. And, of course, Whispers members are invited to join Rolls-Royce at exclusive, hosted experiences, for example, an Art Weekend visiting the private collection of one of the world’s most prestigious collectors, or a weekend at the sumptuous Villa D’Este Concours D’Elegance. Members may receive an invitation to an intimate dinner on the production line at the Home of Rolls-Royce in Goodwood, England, or even a private, curated tour of luxury goods manufacturers in the capitals of global luxury. Additionally, members of the Whispers community receive exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.

Hidden Gems

As global denizens and owners of a Rolls-Royce, the marque’s patrons are accustomed to effortless luxury travel. Now, drawing on Rolls-Royce’s global presence and unique immersion in the world of luxury travel, clients receive recommendations, via Whispers, of new or little-known but highly recommended hotels, restaurants, bars and clubs around the world – many of which are endorsed by fellow-members who have come across them on their own world travels. Assistance is available to plan itineraries and ensure the very best seat or suite is secured.

Inspiring Greatness through Evocative Thought Pieces

Whispers collates inspirational ideas and creative thinking gleaned by Rolls-Royce’s own Luxury Intelligence Unit from around the globe. Inspiring thought pieces are tailored according to the patron’s personal choices and interests. Philanthropic endeavour, sporting achievements, artistic excellence and cultural idiosyncrasies feature in editorial content designed to enlighten and inspire the reader.

Whispers is an exclusive, digital home for Rolls-Royce clients around the world. Constantly adapting and refreshing to always ensure that its content remains current, relevant and in-line with the client’s interests, Whispers draws together many of the world’s most affluent and interesting people. Private, curated, inspiring and lovely, Whispers is truly the most exclusive Members Club in the world.

Beverly Hills Chamber of Commerce, O’Gara Coach, Cullinan Beverly Hills, Crustacean Beverly Hills, Lunar New Year, Rolls-Royce, auto, automotive news, automotive trends, luxury, bespoke, car enthusiasts, art, design, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce Beverly Hills Celebrates Lunar New Year: Year of the Rat

On Friday evening, Rolls Royce Beverly Hills hosted the Fifth Annual Lunar New Year: Year of the Rat Celebration presented by The Beverly Hills Chamber of Commerce, Asian Business Connection Committee at the Rolls-Royce Beverly Hills Showroom.

Upon arrival, guests were ushered on to a red carpet where photographers snapped pictures for a true Hollywood experience.  Stationed at the end of the showroom was a red Rolls-Royce Cullinan specially commissioned by the Rolls-Royce Beverly Hills team in honor of the Lunar New Year. Sammy Davis Jr, Dean Martin, and a Marilyn Monroe impersonators lead guests into a tented area with decorative lights, lanterns, cocktails, and light bites provided by iconic Beverly Hills restaurants including Xi’an Restaurant, Il Fornaio, Crustacean Beverly Hills, Kazan and The Grill on the Alley. The night’s entertainment was kicked off with a traditional Chinese lion dance.  To celebrate the year of the rat, the entertainment focal point for the night, were the Cufflink Crooners, a quartet of singers who impersonate the iconic “Rat-Pack” complete with the aforementioned Marilyn Monroe impersonator fluttering throughout the audience. Additional entertainment for the night included performances from cultural dance troupes and martial artists. A second electrifying lion dance closed out the night’s festivities. 

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About O’Gara Coach

O’Gara Coach, established in 1976, has served Southern California for more than 43 years, with locations in Beverly Hills, San Diego, and Westlake Village. O’Gara Coach is a factory-authorized dealer for Alfa Romeo, Aston Martin, Automobil Pininfarina, Bentley, Bugatti, Genesis, Karma, Koenigsegg, Lamborghini, McLaren, Maserati, Rimac and Rolls-Royce Motor Cars. Through unparalleled performance, O’Gara Coach has become respected as one of the largest and most prestigious dealer groups in the entire world. http://www.ogaracoach.com

About Rolls-Royce Motor Cars Beverly Hills:

Rolls-Royce Beverly Hills, an O’Gara Coach Company, is dedicated to an unmatched Rolls-Royce buying experience in Beverly Hills. Rolls-Royce Beverly Hills is the number one Rolls-Royce dealership in the Western Hemisphere, with the largest offering in the country featuring bespoke models, expert factory-authorized service technicians and access to Rolls-Royce parts and accessories. Rolls-Royce Beverly Hills has the finest collection of Wraith, Phantom, Dawn, Ghost and Cullinan models.

About the Beverly Hills Chamber of Commerce:

The mission of the Beverly Hills Chamber of Commerce is to empower businesses to thrive by being an invaluable resource for optimizing connections. We serve the luxury capital of the world through marketing, advocacy, and education for the Beverly Hills business community. The Chamber – with its committees, board, councils, staff, and valuable members – works with city officials, local businesses and the community at large to promote the local economy.

The Chamber has been the voice of business in Beverly Hills since 1923. We are a membership organization comprised of more than 800 local businesses who believe in the importance of creating a solid foundation within the community. To accomplish our mission, the Chamber relies on the efforts of our members, our Board of Directors, volunteers and the generosity of companies who sponsor our events and programs. 

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Rolls-Royce Bespoke

2019 saw The Rolls-Royce Bespoke Collective, a team of engineers, designers and craftspeople residing at the Home of Rolls-Royce in Goodwood, England, create more Bespoke motor cars than ever before in the marque’s 116 year history. Unprecedented levels of creativity, craft and imagination have brought the unique visions of the marque’s global patrons to life. Almost every one of the record 5,152 motor cars created in 2019 was respectfully tailored by this Bespoke division.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “I am proud to say that the craftsmen and women of Rolls-Royce Motor Cars have surpassed themselves once again in creating an array of extraordinary motor cars, tailored to the requirements of some of the most influential and discerning individuals in the world. These motor cars become unique works of art and it is an extraordinary feat when you consider that each and every single one of these unique commissions has been created on one production line at the Home of Rolls-Royce in Goodwood, West Sussex – the skills of these individuals knows no bounds.”

What follows is an overview of some of the finest examples of Bespoke design and craftsmanship completed by the luxury house throughout 2019.

THE MILLION STITCH ROLLS-ROYCE

CANVAS: PHANTOM │MEDIUM: EMBROIDERY

A Stockholm-based entrepreneur with a passion for flowers challenged the Rolls-Royce Bespoke Collective to create a car that immersed its occupants in floral decadence. The result was the ‘Rose Phantom’: a vision made with a million embroidered stitches.

The starting point was a rose bred exclusively for Rolls-Royce by Harkness Roses. The Home of Rolls-Royce in Goodwood, England is the only place in the world where this rose is grown.

The Peacock Blue exterior of the Rose Phantom is punctuated with a Charles Blue twinned-coachline that intertwines organically like the stem of a rose, combining to introduce the rose motif.

Inside, the marque’s fabled starlight headliner illuminates the floral scene, with roses interspersed with Peacock and Adonis Blue butterflies. As a centrepiece of the interior, Phantom’s Gallery is adorned by stems of embroidered roses climbing through the glass fronted fascia.

GHOST ZENITH COLLECTION

CANVAS: GHOST │MEDIUM: ENGRAVING, COMMEMORATIVE INGOT, PERFORATED LEATHER, EMBROIDERY

Rolls-Royce Motor Cars marked the close of 10 remarkable years of Ghost by creating a limited edition ‘Zenith Collection’. With just 50 Ghost Zeniths made, the car featured the highest levels of Bespoke ever seen in a Ghost Collection.

The Ghost Zenith drew references from 200EX, the experimental car that introduced the contemporary expression of the Ghost nameplate in 2009. This design was immortalized in a blueprint-inspired artwork, divided into 50 distinct parts, and engraved on the centre console of Ghost Zenith.

A commemorative ingot, made from the original Spirit of Ecstasy of 200EX, was set into the centre console of each of the cars. The Collection’s own Spirit of Ecstasy and clock are engraved with the Zenith name.

Inside, ambient lighting shines through perforated leather, while the rear seats feature embroidery inspired by the seat details of the original 1907 Silver Ghost. The Ghost Zenith Standard Wheelbase also features an extraordinary starlight headliner with a unique Shooting Star configuration. Light trails fire at random across the cabin roof, which consists of over 1,340 individual, hand-finished fibre-optic lights.

BAYSIDE DAWN AERO COWLING

CANVAS: DAWN │MEDIUM: AERO COWLING


Following the arrival of the Dawn Aero Cowling in 2018, Rolls-Royce Motor Cars paid tribute to the sea with the Bayside Dawn Aero Cowling. Commissioned by a customer in Yokohama, Japan, this maritime-themed Bespoke motor car paid homage to their seafaring home city.

This one-off model drew inspiration from yachts and speedboats, combining both technical and natural materials. Open-pore teak Canadel panelling, reminiscent of a yacht’s deck, is matched with cutting-edge technical fibre. The rear deck complements exterior paint and interior leather colours, evoking the blue seas and white sails associated with the finest traditions of Yokohama Bay.

WRAITH TEAL

CANVAS: WRAITH│MEDIUM: PAINT, EMBROIDERY

A Wraith in a rich Teal hue adopts the colours of the Arabian Sea. The interior leather colour-way is newly developed to precisely colour-match the exterior, ensuring the patron is cocooned in vibrant, luscious luxury.  Contemporary architecture influences a large-scale embroidery positioned on the rear waterfall, with stitches positioned for optimum light refraction to accentuate the geometric motif.

The colourful canvas is offset with chrome controls, interior vents and speaker grilles, darkened with a PVD coating.

DIGITAL SOUL PHANTOM

CANVAS: PHANTOM │MEDIUM: ADDITIVE MANUFACTURING, GOLD PLATING, GOLD INLAYS

The Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer-generated design. At the heart of this Carrara White with Smokey Quartz two-tone Phantom is a Gallery created by Product Designer Thorsten Franck. An individual’s characteristics are interpreted by an algorithm which translates the data into a swathe of 3D-printed stainless steel. This is then hand-polished and plated in 24-carat gold, resulting in a unique artwork that embodies jewellery, sculpture and architecture.

Gold detailing embellishes the interior of the motor car, with Gold inlays set by hand in Smoked Eucalyptus wood and gold-plated speaker grilles concluding the aesthetic.

WRAITH EAGLE VIII COLLECTION

CANVAS: WRAITH │MEDIUM: GOLD VACUUM METALIZED WOOD WITH SILVER AND COPPER INLAYS,

To mark the centenary of the first non-stop transatlantic flight by Alcock and Brown in June 1919, Rolls-Royce created 50 extraordinary Wraiths in the Wraith Eagle VIII Collection.

The story of their perilous night-time journey, propelled by Rolls-Royce Eagle VIII engines, is told using Wraith as a canvas. A unique starlight headliner with 1,183 fibre-optic lights depicts the night time sky at the time of their flight. The flight path and constellations are embroidered in brass thread and the exact moment the pair left the clouds, also illustrated in embroidery, and navigated by the stars is indicated by a red fibre-optic light.

Brass speaker covers depict the estimated 1,880-mile flight distance whilst a brass plaque engraved with Winston Churchill’s stirring quote commending the pair’s remarkable achievement adorns the driver’s door.

The Smoked Eucalyptus fascia, vacuum metalized in gold and inlaid with silver and copper, depicts a birds-eye view of the Earth at night, showing a light map of roads and homes glittering below.

HOROLOGY PHANTOM

CANVAS: PHANTOM │MEDIUM: STAINLESS STEEL AND GOLD INLAY, COACHLINE   

The Horology Phantom is touched with elements redolent of fine timepieces. The car was inspired by a meeting of a Rolls-Royce Motor Cars designer and master horologists from La Chaux-de-Fonds in Switzerland, who convened to explore the complexities and exotic movements of contemporary luxury timepieces.

Set against a Gunmetal and Black two-tone exterior finish, a gold and silver hand-painted twin coachline incorporates an intricate watch-inspired design; the Spirit of Ecstasy is cloaked in 24-carat gold. Inside, the fascia features the largest stainless steel and gold inlay ever made for Phantom. Positioned below a multiple layered stainless-steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, housed in the Gallery, is set in a solid silver, guilloché case.

PEBBLE BEACH PASTEL COLLECTION

CANVAS: GHOST, DAWN, WRAITH │MEDIUM: PAINT, TECHNICAL FIBRE   

The Pastel Collection, showcased at Pebble Beach, drew upon a palette of colours from this year’s ‘wildflower super-bloom’ on California’s Monterey Peninsula. Three unique Black Badge commissions brought new colours to the Rolls-Royce Bespoke palette, reaffirming the notion that a Rolls-Royce Black Badge need not necessarily be black.

The Ghost Black Badge featured a Light Green Solid finish, a pastel shade representing the rebirth of flora on the peninsula after years of drought and fire. The black leather interior features a striking Serenity Green splash, highlighting the technical fibre of the fascia.

The Dawn Black Badge, in Coral Solid, showcases a stunning Bespoke finish only achieved after seven coats of paint and more than nine hours of hand-polishing in the Surface Finish Centre at the Home of Rolls-Royce in Goodwood. The Coral colour carries over to the Aero Cowling, while the interior is finished in Artic White and Sunset, an illustration of northern California’s hills and valleys in bloom.

The third car is a Wraith Black Badge in Semaphore Yellow, a bright and sunny finish for the most powerful member of the Rolls-Royce family, complemented by a Selby Grey and Lemon interior.

FALCON WRAITH

CANVAS: WRAITH │MEDIUM: EMBROIDERY, PAINT   

The Falcon Wraith features the most detailed single embroidery to ever appear in a Rolls-Royce motor car. An intricate embroidery of a Peregrine Falcon, the fastest bird in the world, is interpreted in photo-realistic detail amongst clouds on Wraith’s headlining. Consisting of nearly 250,000 stitches, the dramatic embroidery took more than one month to develop.

A unique coachline in Arctic White hints at the form of the bird’s wing, with the motif additionally embroidered between the rear seats and painted onto Wraith’s fascia.

THE ARABIAN GULF PHANTOM

CANVAS: PHANTOM │MEDIUM: EMBROIDERY, PAINT, MOTHER OF PEARL, SCULPTED SILK APLIQUÉ   

The Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that forms the basis for the car’s design.

A sculpted silk appliqué Gallery by British Artist Helen Amy Murray takes centre stage across the motor car’s fascia. Reminiscent of swelling oceans, the Turchese Gallery is punctuated by a Mother of Pearl clock.

The Nautilus shell is embroidered on Phantom’s rear doors, whilst the rear occupants may also enjoy the motif in Mother of Pearl marquetry on the picnic tables’ fascia. Once deployed, the picnic tables present a complex piece of marquetry, incorporating generously applied Mother of Pearl to the picnic table-top.


TRANQUILLITY COLLECTION

CANVAS: PHANTOM │MEDIUM: METEORITE, SPACE GRADE ALUMINIUM, GOLD PLATE   

Named and crafted to celebrate the feeling of euphoric tranquillity one achieves within Phantom, this unique motor car is a curation of objects and inspirations from worlds beyond earthly bounds.

Tranquillity’s Gallery is inspired by the X-Ray coded aperture masks used on the British Skylark space rocket. The Gallery is made from stainless steel, 24-carat gold plating and space grade aluminium.

For the first time in Rolls-Royce history, meteorite has been incorporated into the interior of a car. Shavings of the Muonionalusta meteorite, which fell to earth in Kiruna, Sweden in 1906, adorn the Volume Controller, with a detailed engraving of the location and date of its discovery.

Inspired by the light and dark sides of the Moon, the interior colourway of Arctic White or Selby Grey leather integrates unique veneer combinations of gloss and satin, both with an exclusive metallic effect. Bespoke Audio speaker frets are finished in yellow gold, complementing the additional gold elements throughout the car.

A Bespoke ‘Technical’ yellow gold, vapour blasted and engraved titanium clock and engineered titanium Spirit of Ecstasy complete the aesthetic.


CULLINAN IN FUX ORANGE

CANVAS: CULLINAN │MEDIUM: PAINT    

Rolls-Royce Motor Cars debuted the colourful ‘Cullinan in Fux Orange’ under the summer sun of Pebble Beach last year.

Working with the Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex, a North American patron, Mr. Fux, challenged designers to match the exterior colour to vibrant orange shawl that had caught his eye in South Florida. The shawl was delivered to Rolls-Royce Motor Cars where a colour-matching process began. Working together for nearly a year, the teams created a seven-layer surface, polished by hand for many hours in the Surface Finish Centre.

The interior is decked in hand-crafted Arctic White leather with contrast Orange stitching and Orange Rolls-Royce ‘RR’ headrest monograms. Arctic White is carried over to the box-grain leather fascia, steering-wheel control stems and carpets. ‘Fux Orange’ fascia veneer, rear-view mirror and lambswool floor mats complete the cabin, which showcase the exacting standards brought to bear by Rolls-Royce’s craftspeople.

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ROLLS-ROYCE BREAKS RECORDS

·         Annual sales of 5,152, the highest in the marque’s 116-year history

·         Sales reflect growth of 25% on 2018’s previous record of 4,107 

·         Significant sales growth in all regions worldwide

·         Cullinan, the brand’s new SUV, makes major contribution to sales growth

·         Black Badge continues to enjoy strong demand, particularly amongst younger clients

·         Strong demand for Phantom, Wraith, Dawn and Ghost (in its final year of production)

·         Spectacular Bespoke commissions and Collection Cars reaffirm Rolls-Royce’s status as the world’s foremost manufacturer of luxury products

·         Significant new investment in manufacturing plant at the Home of Rolls-Royce at Goodwood

·         50 new jobs created to meet expanded global demand

·         Record number of Apprenticeship Programme recruits in 2019  

Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.

Commenting on the results, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”

Worldwide Sales Growth

Sales grew across all regions during the year, driven by strong customer demand for all Rolls‑Royce models. The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Australia, Qatar and Japan. In 2019, Rolls-Royce motor cars were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls‑Royce announced two new dealerships during 2019 – Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong. Development of the new Rolls-Royce Motor Cars flagship dealership in Berkeley Street, London – more than twice the size of the previous location – is underway and is due for launch in 2020.

Strong Demand for All Models

Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. Cullinan, the marque’s new SUV, successfully translated the media plaudits and public acclaim into the largest advance order book and fastest post‑launch sales growth of any Rolls-Royce model in history. In November 2019, the marque completed its dark, edgy Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants, all of which were highly sought-after by customers seeking a more individual, rebellious expression of the Rolls‑Royce brand.

Cullinan: ‘Effortless Everywhere’ delivering on its promise

In its first full year of availability, Cullinan exceeded even the highest expectations raised by its successful launch. The world’s pre-eminent super-luxury SUV has become the fastest-selling new Rolls-Royce model in history. The fervor throughout the year around the arrival of Cullinan was matched only by the media and public sensation occasioned by the launch of Cullinan Black Badge, ‘The King of the Night’, in November. This completed the Black Badge family of unapologetic, dynamic products created for an emerging generation of super-luxury consumer; people who refuse to be defined by traditional codes of luxury, follow their own path and make their own rules.

Farewell to Ghost – But Not for Long!

2019 marked the end of Ghost production after 11 years of uninterrupted commercial and critical success. Since its launch at the Frankfurt Motor Show in 2009, Ghost has established itself as an undisputed modern classic. The most popular Rolls-Royce model of the Goodwood era, Ghost attracted a new audience of younger, often self-made, entrepreneurial customers to the Rolls-Royce brand. An extended wheelbase version was introduced in 2011 and an updated Ghost Series II was unveiled in Geneva in 2014. The last Ghost of the current generation left the Goodwood production line at the end of 2019. Ghost has been a highly successful and vitally important car for Rolls-Royce. Over its 11-year lifecycle – a truly remarkable record for any motor car – it became the biggest-selling Rolls-Royce not just of the Goodwood era, but in the entire history of the marque. The commercial success of Ghost placed Rolls-Royce in a position to scale up its production and make the massive investments that have led to it becoming the truly global brand it is today.

Ghost’s successor is due for launch in mid-2020 after five years in development. With market availability from the fourth quarter, the successor will elevate the Ghost name, and the company itself, to new heights of excellence and ambition in design, engineering, materials and driving dynamics.

Bespoke: The Jewel in the Crown of Rolls-Royce

Global demand for Rolls-Royce Bespoke reached a new peak in 2019. The Bespoke Collective at The Home of Rolls-Royce in Goodwood, West Sussex, comprises several hundred creative designers, engineers and craftspeople. These highly talented men and women take enormous pride in fulfilling unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions such as the Rose Phantom. Undisputed global leaders in their pursuit of perfection, the Bespoke Collective captured the imagination of customers, enthusiasts, media and fans alike in 2019 with some of the most spectacular Collection Cars ever created in the history of the brand. Bespoke IS Rolls-Royce! Among the year’s Bespoke highlights was the Zenith Collector’s Edition of Rolls-Royce Ghost. Limited to just 50 examples, this masterpiece was created to mark the end of Ghost’s remarkable 11-year reign.

Wraith Eagle VIII celebrated the centenary of Alcock and Brown’s first non-stop transatlantic flight (powered by twin Rolls-Royce Eagle engines). Tranquillity Phantom, inspired by space exploration, features a unique Gallery inspired by the X-Ray coded aperture masks used on the British Skylark space rocket and, for the first time in a Rolls-Royce, incorporates meteorite as an aesthetic embellishment. New accessories added to the existing, much celebrated Bespoke offering included the exceptional Rolls-Royce Champagne Chest.

An Expanding Family

At more than 2,000 strong, with 50 nationalities represented, the workforce at the Home of Rolls-Royce is now at its largest since the opening of Rolls-Royce’s Global Centre for Luxury Manufacturing Excellence, in 2003. During 2020, 50 new jobs were created to meet expanded global demand.

This year’s intake of 26 new entrants on the company’s highly successful Apprenticeship Program included the first-ever Sir Ralph Robins Degree Apprenticeship candidates. Named after the ex-CEO of Rolls‑Royce plc, Sir Ralph has served as a non-executive Director of Rolls-Royce Motor Cars since its inception in 2003.

Since the launch of the Apprenticeship Program in 2006, almost 200 participants have completed a combination of hands-on practical training alongside skilled Associates and vocational training at local colleges. A number of these remarkable young men and women have gone on to hold important technical and supervisory roles within the company.    

Confidence in the future

The year saw significant new investment in the manufacturing plant at the Home of Rolls-Royce at Goodwood, reaffirming both the company’s commitment to its UK operations and its buoyant outlook for the years ahead. Projects included further refinements to the already world-class manufacturing facilities, equipment and processes, to maximize efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers. A new two-story development, due for completion in the first quarter of 2020, will add more than 1,000 square meters to the ground floor Assembly Hall, and create additional first-floor office space. In closing, Mr. Müller-Ötvös said, “There is no other company like Rolls-Royce Motor Cars: we are all conscious of what a privilege it is to design, build and deliver the best car in the world for our customers.  PersonalIy, I continue to feel honored and humbled to have led this great company for the past decade.”

Rolls-Royce, Cullinan, Vaughn Lowery, 360 MAGAZINE, bespoke, luxury, auto, SUV, NYC, travel

2020 ROLLS-ROYCE CULLINAN

By Vaughn Lowery

As of late, 360 MAGAZINE had an opportunity to glide through the five Burroughs of NYC in an all-terrain super-luxury SUV during the Holiday Season.

Unassuming and illustrious are the best words to describe the 2020 Rolls-Royce Cullinan SUV. Worth its weight in gold! Approximately priced around $394,275, it’s the most expensive off-roader in it’s class and by far the most luxurious in the world.

Design

Handcrafted from the soil up, every nook and cranny has the Rolls-Royce stamp of approval. The overall shell of the vehicle is sleek and seamless. Every pillar and appointment makes perfect sense. Outside, the frontfasia is bodacious with integrated laser headlights and a pronounced grill. The Spirit of Ecstasy (SoE) sits on the hood and is retracts at a moment’s notice. 22″ inch part polished wheels and tires have a weighted emblem in the middle so as the car rolls (no wordplay intended) it stays center so there’s no mistaking who fabricated this monster. Swooping lines lead towards the back wisease. At first glance, it’s profile is somewhat reminiscent of an Range Rover Autobiography. On the sides, are LED parking lights. Boxy, beautiful yet masculine. At the rear, are gem-like light fixtures with turning signals. The boot has a clamshell tailgate which opens up and out with dual doors.

Push the button on the door knob to enter. Right before you enter the cabin, you are greeted by illunlminated ‘Cullinan’ treadplates alongside of lambswool floor mats. Even if the interior lights aren’t on, the Charles Blue interior leather seats are just as magnetic as Angelina Jolie’s electric eyes. One will feel like they’re swimming in Bali at Geger Beach wrapped by a navy blue beach towel in leather. Equally drowned by a sea of blue, the moonroof unveils the sky like a drophead, making the cabin feel more open and airy. Literally two to three people can promote their entire bodies out of the dual panel sunroof. It’s definitely one of the largest in its segment hands-down. Per usual, all of the appointments are wrapped in leather and stainless steel as easily as every headrest is embossed by SoE. Classic dials throughout and an analog clock sits on the dashboard with the same kind of realness as Big Ben in London.

Continue along to the back seats, the same luxurious integrity is apparent with large screens with trays which go flush. Instead of a back panel window in the trunk space, it’s laid right on side of back passengers. All of the rear windows possess dark tempered glass fit for the likes of the Queen herself, Beyoncé. As we dropped a passenger off at the Hard Rock Hotel in Time Square, tons of bystanders huddled around to take pictures.

Technology

Once again, the BMW’s iDrive system is dominant in the infotainment unit. The knob toggles through various screens, but this season they have a concierge which makes it a tad easier to locate and designate a destination – similar in type to Lexus Enform. Eight different settings for driver/passenger massages – excellent way for a driver to refresh during a long road trip.

During these colder months, the steering, arm rests and seats are heated. And, if you haven’t received a formal crash course on your Cullinan, you can refer to the animated digital owner’s manual which can easily search many of its amenities. The custom Rolls-Royce signature audio system has tweeters, floor subwoofers and enough watts to make you thump like you’re at a rock concert.

Safety

With more bells than whistles, you won’t leave a lane or come close to a dinging anything on this vehicle. The over the head 360 panoramic backup cam gives you a spaceage Jetson POV of what’s around the vehicle at all times. Night vision with heat detectors can help you navigate through woodsy areas without hitting a deer. In the urban center, we were alerted while behind a school bus – cameras came about when pedestrians accosted the vehicle’s walk around radius. Moreover, with a reinforced steel skeleton and airbags virtually for every piece of your body, you’re pretty safe in this vehicle.

Performance

Weighing in at around 5,863 lbs, this V12 turbo is more than powerful. With 570 HP and 627 pound-ft of torque, this SUV plows. Of course, the AWD allows you to claw corners and steering provides you with turning capabilities as if you’re in a sportscar. We pounded the asphalt and it felt like we could conquer 0-60 mph in less than 4.9 minutes while we entered the Garden State Parkway. There’s a reason why RR makes airplane engines because we felt like we were flying! Mentioning mpg makes no sense if you’re purchasing an automotive beast like this one – but here you go – 12 city / 20 highway.

Conclusion

If you’re in the market to floss and experience what many will never – this car should make it onto your bucket list. Out of all the Rolls-Royce tribe, this is the most practical as you can apply it for everyday use as well as a red carpet experience.

Pre-order.

Vaughn Lowery, 360 MAGAZINE, NYC, Harlem, apollo theater, Rolls-Royce, cullinan, luxury, bespoke, style, fashion, holiday season

3 Pro Tips to Master Your Holiday-Season Fashion

The holiday season is in full swing, which means you’ll need the perfect outfit for the endless number of occasions on your calendar. From holiday work parties to get-togethers with family and friends, you’ll be diving deep in your wardrobe if you want to avoid wearing the same outfits over and over again during the next few weeks.

To keep your style fresh and your outfits chic, here are three pro tips to help you master your holiday season fashion.

1. Invest in Quality Outerwear

Unless you’re lucky enough to live in a region with warm winter weather, you’ll likely be bundling up every time you go outside this holiday season. This means the cute outfit you spent hours putting together will inevitably be covered up by your bulky coat. If you’re headed to a party, this isn’t a big deal, as you’ll likely shed it as soon as you make your entrance.

But if you have an outdoor date to see Christmas lights or are going out for dinner and drinks and need to be able to get from one place to the next without freezing, you might be wearing that coat a bit longer. In that case, it becomes just as much a part of your holiday outfit as your dress or favorite skinnies.

To keep your coat from ruining your holiday look, invest in some quality outerwear. A black wool coat or sleek khaki trench will help keep you looking winter chic without sacrificing warmth. Plus, these styles are classic enough that you won’t need to worry about them going out of style from one season to the next. 

If you live in an area that experiences below freezing temperatures this time of year, a warm, puffy down-filled coat is another good choice. Indeed, it will provide you with a little extra warmth, as well as help you stay trendy this holiday season.

2. Dress Up Your Year-Round Staples

The holiday season and all its parties, glitz and glamour lasts less than three weeks from start to finish, give or take a week if you start celebrating before Thanksgiving. But if you’re buying new holiday outfits every year, only to stop wearing them after Christmas, you’re wasting your shopping budget on items that are useless for more than 11 months of the year.

Rather than starting from scratch for your holiday outfits, look in your closet for items you can dress up for your next party or date. For instance, your favorite little black dress can easily become holiday ready with the addition of a colorful scarf, glittery jewelry or a pair of red or green tights. By only buying a few accessories, you can save your shopping budget for items you can enjoy year round, like a new little black dress.

3. Layer on an Oversized Sweater

While you’re shopping for something new, sweaters are another good choice. The right one can be dressed up or down, and you’ll no doubt stay warm all season. When in doubt, layering an oversized sweater over a dress, skirt or leggings is an easy way to look chic and stay warm this holiday season. Whether it’s tossed over a fitted black dress or a flowy midi skirt, the result is effortless polish. Big, bulky sweaters of all shapes, colors and textures are in right now, so go with what you like. 

Mastering Your Holiday Style

Whether you’re prepping for a holiday party or a low-key Christmas with family, these pro tips can help you look chic and stylish all season long!

ROLLS-ROYCE, CULLINAN, BLACK BADGE, VAUGHN LOWERY, 360, 360 MAGAZINE, LUXURY, BESPOKE, JERSEY CITY, LOKAL EATERY AND BAR, LOKAL BAR AND RESTAURANT, TRAVEL, FOOD, AUTO, SUV, BMW

You don’t need the wealth of Goldfinger to achieve the style of James Bond 

When it comes to style icons from the movies, it is safe to say that women have a wider choice of influencers than men. Holly Golightly in Breakfast at Tiffany’s, Miranda Priestley and Andrea Sachs in The Devil Wears Prada, Carrie Bradshaw in Sex in the City, the list goes on and on. For the guys, however, the face might change, but there’s only one name worth mentioning as a true style icon. Bond. James Bond. 

Bond is back – again

When Ian Fleming first created the character of James Bond, he was a somewhat one-dimensional character with no backstory at all until the later novels. But over the course of almost 60 years, we have come to know him through those who portrayed him on the big screen. Connery’s masculinity, Lazenby’s human frailties, Moore’s roguish charm, Dalton’s dangerous edge, Brosnan’s grim humor and Craig’s more introspective nature have all added new layers to the character. 

Whoever takes over from Daniel Craig will add more to the mythology, but one theme has remained a constant from 1962’s Dr No to the 2020 release No Time to Die. That is Bond’s ability to look stylish and unflappable whether he’s at the gaming tables in Monte Carlo, out on the golf links or relaxing by the pool. Here, we’ll look at some of the memorable James Bond styles and find out how you can recreate them. 

Formal wear

Perhaps the most iconic image in 007’s history is in Goldfinger when he emerges from the water, and removes his wetsuit to reveal a perfectly pressed tuxedo beneath. That’s one of dozens of occasions in which Bond has shown his ability to look the part among the high rollers at the casino. Now classical casino style is something that’s barely changed at all in 60 years, and the black tie and tuxedo is something that will never go out of fashion. That means this is actually one of the easier Bond fashions to emulate, but in this age of online gambling and local casinos in every town, is it a little over the top? 

A tux is not necessarily the most versatile of investments, but the good news is it is not a prerequisite to achieve the Bond-style formal look. If you watch Daniel Craig in Skyfall from a fashionista’s perspective, you’ll see he dons several formal suits throughout the movie. Tom Ford collaborated with the directors to create the look you see, and both the rich blue suit shown early on and the classic charcoal pinstripe Bond wears later bear his label. 

Pin stripes can cover up a multitude of sins if you don’t quite have Craig’s physique, balancing out any imperfections in your frame. Pair up the suit with a pale blue button down shirt, a dickie bow and your best formal shoes, and you’ll be welcomed with open arms in Monte Carlo!

On the links

Getting out on the golf course is a popular way to demonstrate your sartorial elegance, but it is also fraught with danger. Traditional golf attire can verge on the ridiculous if you don’t take care. This is perfectly demonstrated in Goldfinger, when Bond had a round of golf with the eponymous villain and put him squarely in his place in both the sporting and the fashion stakes. 

While Gert Fröbe’s character went all out with the plus fours, Sean Connery’s Bond showed that less is more, with brown slacks, a pink shirt and branded sweater all topped off by that wonderful fedora. It’s a straightforward style to follow, and designers like Lyle & Scott are a good place to look, give their Scottish origins and specialization in golf wear.  There are plenty of options there with similar colors, but to bring the overall look into the 21st century, you might choose to swap the brown loafers favored by Bond for a pair of smart branded trainers. Whether you feel you can pull off the fedora as successfully as Sean Connery is a matter of personal choice. It’s a style accessory that you’ll never tire of wearing, and this handy guide will help you choose the right one. 

At the beach

Plenty of Bond action takes place at or near the beach, and it is not always wetsuits and tuxedos. In Casino Royale Daniel Craig paid tribute to that famous Ursula Andress beach scene from Dr No, at the same time turning the whole concept on its head, by emerging from the sea in a pair of very short blue trunks. 

It’s not something you could ever picture Connery, Moore, Dalton and the rest doing, but let’s face it, Daniel Craig has the physique to make it work. If you’re blessed with similar pecs and want to show them off, nobody can blame you for that. Suppliers like Boardies offer a range of swim shorts, and like Bond, they are as British as they come! For those of us who would need to tone up a little to feel comfortable with the look, try adding a stylish t-shirt and some good quality sneakers. 

Casual wear

The life of the secret agent is not all about casinos, golf and the beach, which is one thing 007 has in common with the rest of us. There are numerous examples across the years of Bond blending into his surroundings in casual attire. But still, he always manages to do it with a sense of style. 

Our inspiration here is derived from the man who really brought casual style to the Bond character at the turn of the millennium, Pierce Brosnan. The 2002 movie Die Another Day has not gone down as a classic with its lumbering “war on terror” plot and the frankly ridiculous invisible car. But it did allow Brosnan to show us Bond in a few different casual shirts. It’s a triumph of the “just thrown on” look, but still archetypally British.

It’s also probably the simplest of all these looks to recreate. Choose a dark blue buttoned shirt with open collar, and for summer months, you could even pair it with some denim shorts. A pair of tan boat shoes with no socks completes the picture. 

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ROLLS-ROYCE REVEALS RED PHANTOM

ROLLS-ROYCE REVEALS RED PHANTOM COMMISSION WITH MICKALENE THOMAS

Auction to Benefit (RED)’s Fight Against AIDS

  • The House of Rolls-Royce marks 115 years of luxury with spectacular Red Phantom commission to benefit the global AIDS charity (RED)’s fight against AIDS.  
  • Rolls-Royce partners with acclaimed contemporary artist Mickalene Thomas who will create a custom artwork and livery wrap for the winning bidder
  • Exclusive December 4 – 13, 2019 online with global auction partner RM Sotheby’s
  • One of a kind, 2020 Red Phantom revealed during celebration at One Thousand Museum during Art Basel in Miami Beach

The House of Rolls Royce today revealed images of a Bespoke 2020 Red Phantom, commissioned to benefit (RED), the global charity and its fight to end AIDS.  First sketches of the red-themed creation were revealed by the world’s leading luxury manufacturer seven months ago at the Sotheby’s Galleries in New York City. On Wednesday evening, December 4, The Red Phantom Bespoke Commission will be unveiled at a gala event at the One Thousand Museum in Miami as RM Sotheby’s launches an exclusive online auction to run through December 13, 2019.   Proceeds above the cost of the item* will benefit (RED)’s fight to end AIDS.

The winning collector will have the unique opportunity to collaborate with one of the world’s most respected contemporary artists, Mickalene Thomas, to create a work of art in the form of a custom wrap for the exterior of the car. Thomas will also create an original artwork inspired by the Red Phantom for the collector. When the digital hammer falls, the ultimate bidder will be the proud owner of the Red Phantom, a personalized work and design by Ms. Thomas and the honor of having supported (RED) in its mission. 

“It is an honor and privilege to present this one of a kind commission created by the more than 2,000 men and women in Goodwood, Home of Rolls-Royce,” said Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. “Everyone on our team is deeply inspired by this world-class commission, and equally by the importance of the cause it was created to support – (RED)’s fight to end AIDS.  We are proud to partner with Mickalene Thomas, RM Sotheby’s and our other partners to achieve an outstanding result from this auction.”

“We’re so grateful to Rolls Royce for donating profits from the Red Phantom to the fight to end AIDS.  We need all forces mobilized against this pandemic which is the leading cause of death among young women. We also want to thank Mickalene Thomas for her creative genius, as well as our partners Bank of America and Netjets for their support of this auction to help the Global Fund wipe AIDS off the planet.” Said Jennifer Lotito, Chief Operations Officer, (RED)

The exterior wears a newly developed Bespoke color finish of Crystal over Magma Red with tiny particles of crystal captured in the final layers of finish creating a luxurious luminescence. The handcrafted Bespoke leather interior in Brilliant Arctic White is offset by bright Mugello Red highlights overseen by the iconic and colorful Mugello Red ‘Shooting Starlight Headliner.’ Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, ‘Red Regatta Sails’ is constructed of Bespoke Mugello Red leather.  

This Red Phantom is waiting for a home to benefit (RED)’s fight to end AIDS.

About (RED)® 

(RED) was  founded in 2006 by Bono and Bobby Shriver  to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Partners include: AirAsia, Alessi, Amazon, Andaz, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Calm, Claro, Dannon, Durex, eos, Fatboy USA, Girl Skateboards, Johnson & Johnson, MCM, Montblanc, Mophie, quip, Salesforce, SAP, Starbucks, Telcel, Vespa, Vilebrequin and Wanderlust.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services. For more information, please see www.red.org

The Global Fund is a partnership designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As an international organization, the Global Fund mobilizes and invests more than US$4 billion a year to support programs run by local experts in more than 100 countries. In partnership with governments, civil society, technical agencies, the private sector and people affected by the diseases, we are challenging barriers and embracing innovation.

About RED Phantom

This very special Red Phantom has been designed to benefit (RED)’s fight to end AIDS.  Proceeds above the cost of the item* will benefit the global charity. 

The commission design, by the world-renowned Bespoke Design Collective in Goodwood, England, Home of Rolls-Royce stands alone as a natural authority. Designers have carried the powerful Red theme throughout the design in subtle and luxurious style. This Red Phantom makes a statement, especially upon its regal arrival.

The exterior wears a Bespoke color finish of Crystal over Magma Red. Tiny particles of crystal have been captured in the final layers of finish give it a luxurious luminescence. Recently created by the Rolls-Royce design engineers, the finish is comprised of five layers, each hand-polished for more than five hours. The vehicle’s wood veneers were expertly selected and finished by hand with six coats of lacquer to ensure a perfect finish. 

The handcrafted Bespoke leather interior and appointments throughout are created from 9 hides of hand-selected and drum-dyed leather with a color scheme of stunning Arctic White with Mugello Red highlights. And overhead the new owner will enjoy a newly designed icon of Rolls-Royce Motor Cars, a Mugello Red Shooting Starlight Headliner with 1,600 fiber optic wires extending the entire length of the interior ceiling. 

The new Phantom introduced a Bespoke opportunity previously unseen in luxury motoring to showcase a new level of interior artistry and craftsmanship. Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery delivers visual and emotional elements that are unique to Phantom. The Gallery is constructed of Bespoke Mugello Red leather design entitled ‘Regatta Sails’ assembled in a clean room environment. This commission features custom treadplates commemorating the 115th Anniversary of the world’s premier name in luxury

About Mickalene Thomas

Mickalene Thomas (b. 1971, Camden, New Jersey) is best known for her elaborate paintings composed of rhinestones, acrylic and enamel. She makes paintings, collages, photography, video, and installations that draw on art history and popular culture to create a contemporary vision of female sexuality, beauty, and power. Blurring the distinction between object and subject, concrete and abstract, real and imaginary, Thomas constructs complex portraits, landscapes, and interiors in order to examine how identity, gender, and sense-of-self are informed by the ways women are represented in art and popular culture.

Mickalene Thomas’s work is held in the permanent collections of New York’s Museum of Modern Art, Brooklyn Museum, Solomon R. Guggenheim Museum, Whitney Museum of American Art, Hammer Museum, and Smithsonian American Art Museum, among many others. She lives and works in Brooklyn, New York. For more information, visit www.mickalenethomas.com

Rolls-Royce, black badge, bespoke, Vaughn Lowery, 360 MAGAZINE, automotive news, suv, luxury

Black Badge Cullinan

Black Badge family defines taste of a younger generation

¤6.75-litre V12 engine now delivers increased power (600BHP) and (664 ft-lb) torque

¤Drivetrain and chassis re-engineered for enhanced dynamic performance

¤Infinity symbol continues to signify noir expression of Rolls-Royce

Rolls-Royce Motor Cars unveiled the latest member of the Black Badge permanent Bespoke Family, Black Badge Cullinan. Introduced in March of 2016 to tremendous reception, today one-in-five Rolls-Royce commissions is done as Black Badge with a darker image that defines the taste of a younger generation of luxury consumer., Cullinan remains the most popular Rolls-Royce with clients waiting for months for Bespoke commission. Now it is time for Black Badge Cullinan to conquer new frontiers.
 
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. The time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
 
This Rolls-Royce alter ego is marked with the mathematical symbol representing a potential infinity placed discreetly throughout the motor car. This marking was first applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane.
 
Black Badge Cullinan Exterior: The King of the Night
Multiple layers of paint and lacquer are meticulously applied and hand-polished polished for up to five hours, representing the most comprehensive surface finish process ever applied to a solid paint color. The depth and intensity of Black Badge Cullinan’s finish serves as the perfect canvas for a contrasting Coachline.
 
 
The darkened Spirit of Ecstasy mascot is presented in high gloss black chrome and the iconic Rolls-Royce badges invert to become silver-on-black. Chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are darkened and the vertical grille bars remain polished, reflecting the blackened surfaces that surround them.
 
Black Badge Cullinan wears all-new 22-inch forged alloy wheels, reserved exclusively for Black Badge Cullinan. The 22-wheels accompanied by another first for Rolls-Royce with the marque’s first ever colored brake caliper. The high gloss Red paint offsets the new dark wheels.
Black Badge Cullinan Interior: Superlative comfort. Audacious design
Collaboration between designers, engineers and craftspeople saw the creation of a luxury carbon-fiber finish developed to create repeating geometrical shapes in a three-dimensional effect. Each leaf of Technical Fiber is finished with six coats of lacquer before being left to cure for 72 hours then hand-polished to Rolls-Royce’s hallmark mirror finish.
 
Starlight Headliner has joined Rolls-Royce iconography alongside the Spirit of Ecstasy and Pantheon Grille and makes its Cullinan debut on Black Badge Cullinan. Crafted in Black leather with 1344 individual fiber optic cables, the new Bespoke Starlight Headliner incorporates a new shooting star feature with eight brilliant white shooting stars.
 
Color and Trim designers created a bold new leather color, Forge Yellow, to offer as part of the brand’s curated collection. The new colors can also be commissioned for the Bespoke Viewing Suite or incorporated into the Recreation Module tailored to any client’s specification.
 
Black Badge Cullinan Engineering. The Architecture of Luxury’s dark side
Black Badge is far more than an aesthetic treatment. Key to the thrill of Black Badge Cullinan is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminum architecture. The sub-structure delivers extraordinary body stiffness and is fitted with all-wheel drive and four-wheel steering.
 
Like all Black Badge family members Black Badge Cullinan is enhanced to generate an extra 29bhp for a total of 600bhp and an additional 37 ft-lb (50NM) for a total 664 ft-lb (900NM) torque. Pressing the ‘Low’ button on the gear shift unlocks Black Badge Cullinan’s full suite of technologies including the new Black Badge audible exhaust, creating a deep rumble of the 6.75-litre twin-turbocharged V12. As the Rolls-Royce of SUV’s, Black Badge moves Cullinan to 60 mph in 4.9 seconds.
 
Black Badge Cullinan features Rolls-Royce’s ‘Intuitive Throttle’ for a more aggressive shift pattern for the ZF 8-speed transmission. Both front and rear steered axles work collaboratively to adjust the levels of engagement depending on throttle and steering inputs. Changes to suspension components and settings add to the suite of dynamic technologies that ensure balanced dynamic and refined ride. And of course, Black Badge Cullinan features a raised braking bite point and decreased pedal travel. Redesigned brake discs also allow consistency in these changes while braking at elevated temperatures.
 
Black Badge Cullinan is now available to commission.

Viktoria Modesta, Rolls-Royce, Black Badge, luxury, bespoke, entrepreneur, millennial, art, design, bionic, 360 MAGAZINE, the360mag, 360 MAG

ROLLS-ROYCE × VIKTORIA MODESTA

BIONIC PERFORMING ARTIST VIKTORIA MODESTA EMBODIES ROLLS-ROYCE BLACK BADGE

  • Extraordinary creative team interpret Rolls-Royce’s boldest expression of luxury
  • Black Badge attitude shaped by futurist and bionic artist, Viktoria Modesta
  • ‘Jacob’s Ladder’ prosthetic created in collaboration with Rolls-Royce for short film

In March 2016 Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that respond to the taste patterns of the marque’s most daring and disruptive clients. Since its introduction, Black Badge has become the most commanding presence on the super-luxury landscape and has done much to attract a new generation of Rolls-Royce customers to the marque. The time is now right to delve further into its extraordinary allure.

“Black Badge began as an alter-ego of Rolls-Royce Motor Cars but has grown to define an attitude that exists among a new breed of entrepreneurs. These remarkable people are confident, assertive and willfully disruptive. They respond to the notion of reimagined rules. This film is a tribute to their philosophy and the ongoing success of this truly transformative expression of luxury.” – Torstein Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In this spirit, the marque called upon a collective of globally recognized creatives to express the soul of Black Badge. At the center of the work is bionic performance artist and art director Viktoria Modesta, celebrated for her innovative and futuristic approach and famed for her fearless performances at the Paralympic Games Closing Ceremony, Art Basel, and Fashion Weeks worldwide.

Among the items created for this performance art piece was a prosthetic limb wrought from Black Badge carbon fiber that the designer created in collaboration with Joe Dip Rima at ArcAttack, the Alternative Limb Project and the Rolls-Royce Bespoke Collective of craftspeople, designers and engineers. A Tesla coil is incorporated into the heel and activates under pressure to create a ‘Jacob’s Ladder’ effect, illuminating the glass area of the limb with a continuous train of large sparks on demand. It is the first wearable ‘Jacob’s Ladder’ of its kind. The colored area of the prosthetic is finished in the marque’s hallmark Black paint and detailed with a 3D printed and electroplated Rolls-Royce grill motif.

Modesta says, “There are many parallels between the Black Badge philosophy and my work, chiefly maximizing your potential and becoming a hyper version of yourself.  I really wanted to capture the Black Badge attitude and fierce spirit, by embodying that through body art, it felt totally wild. Pushing the boundaries to the extreme we explored the allure of a darker, bolder expression, a place where your senses are heightened, where you are the bravest and most free.”

Key to expressing Modesto’s character through the prism of Black Badge was an international team of tech and fashion designers. Anouk Wipprecht, the ‘FashionTech’ pioneer collaborated with Rolls-Royce to build items that apply Wipprecht’s hallmark aesthetic of fashion design, engineering, science and user experience to the pieces.

Wipprecht, alongside Modesta and the Bespoke Collective also tailored a Black Badge carbon fiber bodice to the bionic artist. The artist’s silhouette was digitized using a high-resolution body scan while the bodice itself was created using a SLS powder-based 3D printing technique to form the extra-lightweight wearable before it was veneered with carbon fiber.

Wipprecht says, “Like the Black Badge motor cars we are expressing, Viktoria is badass. She’s not scared of anything. Creating my aesthetic overlay in collaboration with the Rolls-Royce Bespoke Collective merged technology and fashion in a way that truly captured the spirit of Black Badge.”

The visionary tasked with creating a cohesive narrative was director, Jora Frantzis. Her work articulating the visual backdrop of subversive contemporary recording artists, including Cardi B and IV Jay, prepared her to interpret the dark world of Black Badge with Modesta at its center.

“Viktoria as an embodiment of power symbolized through the electricity of the prosthetic. She can shift time and space, shape worlds and push them in any direction she deems fit. Modesta’s subversive style worked so well with Rolls-Royce Black Badge. I’m pleased to say that we’ve created something really unique.”

The short film can be viewed online at rolls-roycemotorcars.com