Rolls-Royce reveals Phantom ‘The Six Elements’ at a gala event in Dubai, UAE
A series of six one-of-one Phantom Extended Series II motor cars, representing an unprecedented convergence of fine art, design, technology and craftsmanship
Created by the Rolls-Royce Bespoke Collective, at the Home of Rolls-Royce at Goodwood, resident Bespoke designer in the Private Office Dubai and dealer partners in Dubai and Abu Dhabi, in collaboration with world-renowned British artist Sacha Jafri
Each car includes a unique Gallery artwork, hand-painted by Jafri, inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air – plus a sixth, Humanity
At stage one of its journey, the Series has raised in excess of $1 million for charity; with a unique fundraising NFT in each motor car creating ‘the Rolls-Royce that keeps on giving’
Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE.
This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York.
These stunning works of art are displayed in the gallery, the unique glass-enclosed space running the length of Phantom’s fascia. Each is inspired by one of the five traditional elements: Earth, Water, Fire, Wind and Air. The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’, which holds the official Guinness World Record for the largest painting ever produced on canvas.
Phantom ‘The Six Elements’ was designed, developed and hand-crafted by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer in the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.
As well as their individual Gallery artworks, the cars feature a number of additional Bespoke elements reflecting Rolls-Royce’s unrivaled capabilities. These include Jafri’s personalised Heart-motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.Accordingly, each car features not only its own original Jafri artwork, but also its own unique NFT, which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for the future charitable donations. The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment
At the unveiling, it was announced that the project, at stage one of its journey, has already substantially exceeded its initial $1 million target, with all six motor cars have been allocated to customers in Dubai and the wider Middle East region.
“Bespoke IS Rolls-Royce, and our Bespoke Collective’s skills, artistry, and reputation are unrivaled. As this amazing project demonstrates, the world’s leading artists now actively seek opportunities to work with us, extending and informing their own practice and creating motor cars that are works of art in their own right. With his wonderful hand-painted gallery pieces, Sacha Jafri provides an extraordinary demonstration of how Phantom Series II provides the perfect blank canvas for bespoke commissions.
We’re delighted to see these motoring masterpieces come to life after a remarkable journey of collaboration, creativity and craftsmanship. We’re also thrilled that the project has fulfilled its original, primary purpose, and raised such a significant sum for worthy causes. I would like to congratulate everyone involved, both at Goodwood and in the Middle East, on this inspiring achievement.”
“Each commission represents a distinct design reflecting an aspect of what Phantom means to its ultimate owner. Many Phantom owners achieve their success through new ideas, unconventional methods, and their own relentless self-belief. The ‘Maverick’ Bespoke persona demonstrates how Phantom adapts to the modern age, asserting a creative, independent character.” Jonathan Simms, Head of Bespoke, Rolls-Royce Motor Cars
The designers at Rolls-Royce created Phantom to provide the ultimate blank canvas. To demonstrate the power of Bespoke design with Phantom Series II, the unique Bespoke commission showcased at The Quail has been coined ‘Maverick’ by the Rolls-Royce Bespoke designers.
Phantom’s new expression features two unique Bespoke elements, utilising light and extending the impact of the iconic Starlight Headliner to the exterior. The Pantheon Grille is now illuminated, with each metal vane specifically finished to provide a subtle glow. The headlights are graced with 580 intricate laser-cut bezel starlights. Combined, these create a visual connection with the iconic Starlight Headliner inside and add to Phantom’s nighttime presence.
The exterior is finished in a classic Rolls-Royce two-tone colourway with Black over Monteverde green highlighting a bold, hand applied Peony Pink coachline. The coachline set against the darker colours draws inspiration from the interior colour design. Upon opening the coach doors, one encounters an interior suite of Scivaro Grey offset by a vibrant colour pop from large swatches in Peony Pink. The Obsydian Ayous open pore wood and canadel panelling present a contemporary yet warm look and feel. The Gallery in this special commission features a world first with a unique embroidery design finished in Scivaro Grey with a Peony Pink thread.
The Phantom Series II ‘Maverick’ commission is part of the 2022 Pebble Beach Collection and features a personalised treadplate which reads, ‘Pebble Beach 2022’ Special Commission. The Collection is further complemented with the first ever Black Badge Cullinan in Forbidden Pink and a world premier for a new finish, Ghost in Crystal over Sagano Green. These commissions are offered exclusively through authorised Rolls-Royce Motor Cars retailers and will be on display throughout the weekend of festivities for Monterey Car Week 2022.
“Phantom occupies an unrivalled position at the very apex of the luxury world. As our pinnacle product, it represents the very best of Rolls-Royce design, engineering and craftsmanship – a perfect blend of vision, creativity, the finest materials, skill, patience and precision. With Phantom Series II, we have retained and carefully protected everything our clients’ love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.
“Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too.”
Rolls-Royce products enjoy an expansive lifetime, ultimately becoming timeless expressions of good taste, beauty and luxurious perfection. Phantom occupies a unique, pinnacle position in this regard, being revered for its timeless elegance.
The eighth-generation of Phantom was presented in 2017. In creating the new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but in fact, what should be preserved and protected.
A NEW EXPRESSION
The most obvious and important feature to be retained is Phantom’s commanding presence, enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.
A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent
The grille itself is now illuminated, a feature debuted and popularised in Ghost.
The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside.
The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail.
The side profile is enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets, a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars produced in both polished stainless steel and black lacquer
Phantom’s sumptuous interior remains almost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.
Phantom attracts an elite stratum of clients. Phantom attracts the most ambitious and challenging Bespoke commissions ever undertaken by Rolls-Royce.
There is no such thing as a ‘typical’ Phantom client. Spanning the ‘poles of luxury’, they may be ever-younger or older, modern or traditional, self-made or from long-established wealth.
Their commissions reflect a full spectrum of interests and influences.
The eighth-generation Phantom has been designed to offer a ‘blank canvas’ for Bespoke personalisation.
“The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’,” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
PHANTOM PLATINO: THE RETURN OF FINE TEXTILES
To mark the introduction of Phantom Series II and to illustrate Rolls-Royce’s Bespoke capability, the marque has created a new Bespoke masterpiece, Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.
Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior.
Heralding the next step in this significant journey, Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.
Rolls-Royce Motor Cars celebrates the 118th anniversary of the historic first meeting between Henry Royce and The Hon. Charles Stewart Rolls – which took place on 4 May 1904
The company they founded together created ‘the best car in the world’, a position still occupied today by the marque’s products
Phantom, Rolls-Royce’s pinnacle product, has continued to evolve technically, aesthetically and dynamically to maintain its pre-eminence in the Rolls-Royce offering, and in the world of luxury
The eighth generation of Phantom reflects Royce’s held conviction that “small things make perfection, but perfection is no small thing”.
“As we reflect on Phantom’s remarkable heritage, I am struck by the unique place it occupies in the hearts and minds of our most demanding Rolls-Royce clients. Phantom is the beneficiary of the most ambitious forms of Rolls-Royce Bespoke, transforming into whatever our clients want it to be. Indeed, Phantom is not only the ‘best car in the world’, but the best car for them in their world.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars marks the 118th anniversary of the first meeting between its founders, Henry Royce and The Hon. Charles Stewart Rolls at the Midland Hotel, Manchester, England in 1904.
Through the combination of Royce’s engineering genius and Rolls’ talent for promotion, their company soon became recognised as the maker of ‘the best car in the world’ – a title that Rolls-Royce Motor Cars proudly retains more than a century later.
Today, the marque’s pinnacle product – Phantom – is the ultimate expression of Bespoke luxury designed and handmade at the Home of Rolls-Royce, Goodwood. As part of its annual reflections on its origins and unique heritage, Rolls-Royce looks back through Phantom’s lineage, exploring how its namesakes evolved over the years to remain consistently at the apex of the Rolls-Royce offering.
THE ORIGINS OF EXCELLENCE
In the automotive industry’s earliest days, luxury car makers produced only the mechanical components (engine, transmission, chassis and so on) known as a rolling chassis, which underpinned the car. The bodies were designed and constructed by independent coachbuilders to the customer’s specification.
For manufacturers, including Rolls-Royce, improvements in design and engineering were directed almost entirely towards technical aspects of the car’s performance. These included reliability, hill-climbing capability, ease of control and a set of ride quality attributes still known collectively as noise, vibration and harshness (NVH).
From the outset, Phantom earned the title ‘the best car in the world’ through the superior quality and designs of the rolling chassis – the finest platform on which coachbuilders could reach the very apex of their craft.
REDRAWING TECHNICAL BOUNDARIES
The Phantom family was born in 1925 when Rolls-Royce launched Phantom I. With its massive low-range torque, cutting-edge technology and ‘Magic Carpet Ride’, the new model immediately established the fundamental traits that would define the family for the next 100 years. Then, as now, Rolls-Royce declined to rest on its laurels, and by 1929, its successor was ready for the market.
Phantom II represented another step-change in engineering and technology. In 1930, the company unveiled the Phantom II Continental, which gave customers a choice of a more performance-orientated model for those who preferred to drive themselves. The ‘standard’ longer-wheelbase car was retained for chauffeur-driven use. This practice set the precedent for today’s Phantom and Phantom Extended.
THE NEED FOR SPEED
While the new Continental could attain speeds up to 95mph, it was still not as fast as some of its rivals. The company decided to resolve the matter once and for all. In 1934, applying its proven experience with aero engines, it developed a new 7.3-litre V12 engine, mounted on a new chassis. The resulting Phantom III, when fitted with lightweight coachwork, was capable of exceeding 100mph.
In 1939, Rolls-Royce produced an experimental car, nicknamed ‘The Scalded Cat’. In later years, this car was often loaned to influential individuals, including HRH Prince Philip, Duke of Edinburgh. The Duke was so impressed that he persuaded Rolls-Royce to build him a more formal version; the marque obliged with the first Phantom IV, delivered in July 1950. The car remains on front-line (albeit reduced) duty at The Royal Mews, under its pre-delivery codename, Maharajah. Though originally intended as a one-off, 18 Phantom IV cars were completed: 17 were sumptuously appointed commissions for other royalty and heads of state; the other, somewhat bizarrely, was built as a pick-up truck for use by Rolls-Royce as transport and on-the-road component testing.
A FINAL FLOURISH
In 1959, the marque launched Phantom V, equipped with its most up-to-date V8 engine. In 1967, the car underwent subtle technical changes that were deemed, at the very last minute, sufficient to justify its redesignation as Phantom VI.
By 1968 the only true coachbuilder left in Britain was Rolls-Royce’s own in-house company, Mulliner Park Ward. These magnificent cars soldiered on through the mid-1980s, until production dwindled to a mere two or three cars a year, and finally ceased altogether in 1992.
BRINGING VISIONS TO LIFE
Every generation up to Phantom VI was essentially a rolling chassis. The bodies were built to the owner’s individual requirements by some of the most famous and prestigious names in British and European coachbuilding.
While this was normal practice in the luxury automotive world, Phantom stood apart through its ability – thanks to Royce’s engineering genius and the excellence of the chassis’ components and construction – to carry coachwork of the very finest quality, weight and complexity.
At every stage in Phantom’s development, owners exploited its potential to the full, creating some of the most magnificent, eye-catching and radical motor cars ever to grace the road. And since the chassis and body were separate, it was possible for a subsequent owner to change the car’s appearance to suit their own taste and requirements.
Many Phantoms took on more than one guise over their long, often globe-trotting lives: in some cases, they were merely repainted; in others, the whole car was rebuilt from the chassis upwards, taking on an entirely new form and character. And for all their extraordinary diversity, every one of the examples shown below is a true Rolls-Royce in terms of its underlying engineering, materials and construction, performance, ride quality and comfort – and, above all, in being exactly as the owner wanted it.
1930 Phantom II (62GY)
This handsome Phantom II was coachbuilt by Hooper of London with a Dual Cowl Tourer body. At the request of the owner, a wealthy timber merchant from Texas, 50 additions were specified with touring intentions. These include a larger fuel tank, louvered bonnet and radiator two inches taller than standard. The car was originally purchased for the owner’s honeymoon and went on to tour the Continent extensively until 1939. The present custodian acquired the car in 1998 and has since won prestigious awards including the Louis Vuitton Classic Parfums Givenchy Trophy pre-war tourers and Most Sporting Tourer in the Biarritz Concours.
1933 Phantom II Continental (55MW)
This ‘concealed-head boat body’ was a speciality of coachbuilder Park Ward. Its main feature was the compact folding hood that, when fully retracted, was entirely concealed under the rear deck, giving the coachwork its distinctive uninterrupted line. The original upholstery was textured pigskin.
Source: ‘Park Ward The Innovative Coachbuilder’ by Malcolm Tucker.
1933 Phantom Ill (3BT103)
This rare two-door sedanca coupé was coachbuilt by HJ Mulliner for Apsley Cherry-Garrard, one of the surviving members of Captain Scott’s last, fateful expedition to the South Pole in 1912. The car was originally finished in Primrose Yellow with a dyed Vaulmol leather interior; in the late 1940s it was repainted in black. The car was briefly owned by the legendary actor Sir Ralph Richardson; it then spent time in Wales and the USA before returning to the UK in the late 70s / early 80s. It sat neglected in a barn until 2018 when it was bought by its present owner, and has now been painstakingly restored using many authentic components, including original numbered engine parts.
Source: Alpine Eagle Ltd.
1937 Phantom III (3BT85)
London coachbuilder Hooper & Co built several bodies in this striking saloon-with-division style, which looks fast even when standing still thanks to its semi-razor edge styling and swooping curves. The art-deco chrome-plated flashes to the body and wings simply enhance the sense of kinetic energy.
Source: ‘The Spectre Arises’ by Steve Stuckey.
1965 Phantom V (5VD63)
This Phantom was originally owned by Wing Commander Patrick Barthropp. In 1968, John Lennon purchased the car from Barthropp coinciding with the launch of The Beatles’ White Album. In September 1969 he sold the car to Allen Klein, an American businessman.
The car appeared in the Oscar-winning film Georgy Girl (1966), the classic Let It Be (1970), starring The Beatles, Performance (1970), featuring Mick Jagger, and then prominently featured in The Greek Tycoon (1978) starring Anthony Quinn.
In 2016 after extensive restoration, Jody Klein, a longtime Rolls-Royce Enthusiasts’ Club member brought the car to the Concurs d’Elegance, Lincolnshire, where it was awarded first place for Best In Class.
James Young, established in 1863, is renowned for creating some of the most elegant coachwork to ever grace a motor car chassis. Perhaps the pinnacle of their achievements was realised in their PV23 design, developed especially for the Rolls-Royce Phantom V chassis, with 22 such bodies being built.
This model was usually finished in black, but for 5LVF65 the lighter shade of Ivory further enhances the classic elegance of every curve and line from the pen of its acclaimed designer, A. F. McNeil.
The interior contains a remarkably spacious rear compartment, with the finest cabinetry work below the division glass. Champagne cloth to the rear compartment is chosen for greater comfort than the similarly coloured and more resilient leather that the chauffeur would enjoy.
Source: P&A Wood.
2015 Phantom VII (Serenity Phantom)
Rolls-Royce created this magnificent Bespoke Phantom VII Extended for its display at the 2015 Geneva Motor Show. Inspired by opulent motor cars made for international royalty in the early 1900s, the rear passenger cabin is finished in a unique Smoke Green raw silk, specially handwoven and decorated with hand-embroidered and hand-painted Chinoiserie blossom motifs that took up to 600 hours to complete. The design also appears in the fascia and marquetry inlays in the rear doors; smoked cherrywood and bamboo elements, and details echoing the raked gravel in Japanese gardens complete the interior’s calm, natural ambiance. At the time, the Mother of Pearl exterior paint finish was the most complex – and expensive – the marque had ever produced.
2021 Phantom VIII (Phantom Oribe)
A unique collaboration saw the House of Rolls-Royce and the House of Hermès co-create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Named Phantom Oribe, the motor car features a Bespoke two-tone exterior finish, inspired by the client’s world-class collection of ancient Japanese ceramics, Oribe ware. In an unusual move, the Rolls-Royce paint was made available for use on the client’s private jet that the Phantom is paired with.
The interior is finished predominantly in Hermès Enea Green leather. The Gallery features an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988), who created many of Hermès’ iconic scarves.
AN ICON REBORN
At one minute past midnight, on 1 January 2003, the first Phantom VII was handed over to its new owner – the first motor car to be produced at the brand-new Home of Rolls-Royce at Goodwood, West Sussex, England. A thoroughly modern interpretation of the marque’s signature lines and proportions, as first set down by Sir Henry Royce himself, it was built entirely in-house by Rolls-Royce, with monocoque bodywork to a standard design rather than coachbuilt. In one important sense, however, it retained a link with its heritage, in that every car was hand-built by a team of skilled craftspeople. Furthermore, the marque’s Bespoke programme meant Phantom was effectively a canvas upon which patrons could realise their own visions and desires.
Over its 13-year lifespan, Phantom VII cemented Rolls-Royce as the world’s pre-eminent superluxury motor manufacturer, and its own place as the marque’s pinnacle product. But just like their predecessors, Rolls-Royce’s designers and engineers understood that perfection is a moving target: that Phantom was never ‘done.’
In 2016, Rolls-Royce presented Phantom VIII. This was the first Rolls-Royce to be built on the marque’s proprietary Architecture of Luxury, an all-aluminium spaceframe designed to underpin every future motor car produced at Goodwood.
Phantom VIII was specifically designed to be the ultimate platform for Bespoke commissions. This has resulted in some of the most technically ambitious and challenging projects ever undertaken by the marque’s designers, engineers and specialist craftspeople. It is also the only Rolls-Royce model to feature the Gallery – an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design.
“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world. More than just a symbol, she is the embodiment of our brand, and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce has reimagined its iconic Spirit of Ecstasy figurine to grace the bonnet of its new all-electric motor car, Spectre, 111 years to the day the Spirit of Ecstasy was first registered as intellectual property of Rolls-Royce on 6th February 1911.
The figurine has been remodelled with a lower, more dynamic stance that brings her much closer to the drawings made by her original creator, the illustrator and sculptor Charles Robinson Sykes, in the early years of the 20th century. It also sees her physical form represent The Expression, a visual device that forms part of the marque’s new visual language. The new Spirit of Ecstasy stands 82.73mm tall, compared to her predecessor’s 100.01mm. Her robes, which flow behind her in the slipstream – often but erroneously characterised as ‘wings’ – have been subtly reshaped to make them more aerodynamic and realistic.
The most visible change is her stance. Previously, she has stood with her feet together, legs straight and tilting at the waist. Now, she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead. These changes have both practical and stylistic benefits, contributing to Spectre’s remarkable aerodynamic properties. The earliest Spectre prototypes have a drag coefficient (cd) of just 0.26, making it the most aerodynamic Rolls-Royce ever created. The figure is expected to improve during the product’s exhaustive testing protocols undertaken in 2022.
This new expression captures the essence of Charles Sykes’ original drawings, but rather than simply being redrawn or redesigned, her new shape has been digitally sculpted by a computer modeller working at the Home of Rolls-Royce, who has a passion for life drawing and sculpture. Their experience in this field was invaluable in developing the figurine’s elegant lifelike facial features as well as her expression, which deftly combines focus and serenity. The designers also consulted stylists at Goodwood for their perspective on her hair, clothes, posture, and expression, adding an authentically contemporary aura to her dynamism and commanding presence.
While all figurines are made using one of the oldest known casting techniques, named lost wax casting or cire-perdue, each is individually finished by hand, so will be minutely different from figurine to figurine. As well as continuing a long Rolls-Royce tradition – until 1939, the mascots were made and polished by Charles Sykes himself – this subtle, ephemeral human element creates an intriguing contrast to the precise, highly engineered motor car she sits atop.
Though relatively rare in the modern era, changes to the Spirit of Ecstasy have been made throughout her 111-year lifespan. She has been rendered in various sizes and materials and, briefly, in a kneeling position. The new version created for Spectre will appear on all future models: the current design will still be used on Phantom, Ghost, Wraith, Dawn and Cullinan and their Black Badge alter egos where applicable.
2021 proved a record-breaking year for Rolls-Royce. The clientele of the long-time luxury brand grew even greater this past year, indicating the continued craftsmanship and extravagance of this beloved automaker.
Chief Executive of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, reflected positively on the achievement of the brand in 2021. Müller-Ötvös stated, “In what has been an unprecedented and unpredictable year, the House of Rolls-Royce has delivered the highest-ever annual sales results in the marque’s 117-year history. In 2021, we delivered 5,586 motor cars to clients around the world, having worked closely with clients to further expand the boundaries of creativity within our Bespoke Collective. This has resulted in some truly remarkable commissions.
“Rolls-Royce has once again demonstrated an innate understanding of craftsmanship, honing progressive and proprietary techniques amongst our highly skilled and talented team. Artisans continue to further the realm of Bespoke feasibility; precious and rare materials are used with ingenuity to create world-class examples of excellence in their field.”
With this powerful indicator of Rolls-Royce on the rise, 360 Magazine recaps the 2021 Bespoke highlights for Rolls-Royce.
The final collection of Wraith Kryptos was seen this past year, showcasing intricate and hidden ciphers throughout each car. Emphasis on hidden, each Wraith Kryptos is equipped with secret ciphers only a Rolls-Royce client could decipher, reminiscent of a rewarding puzzle.
These so-called “puzzles” found throughout the model were dreamt up and sent to the home of Rolls-Royce in Goodwood for review. Ultimately, sections of these riddles have been deciphered by cipher fanatics and Rolls-Royce clientele, but the final resolution remains unsolved.
Together, Rolls-Royce and Kengo Kuma combined the realms of extravagant automobiles and awe-inducing architecture to produce the Bespoke Rolls-Royce Dawn. This singular motor car emulates the feelings of glamour and opulence, much like the inspiration for the car of The Kita building in central Tokyo.
The overall design and aesthetic of Dawn will have drivers feeling as opulent as ever. With an exterior in the shade of Silver Haze, a silver-gray color, it mimics the appearance of The Kita’s structure. The shade of the exterior shifts when positioned in direct sunlight, illuminating a rich bronze shine. The outer style of the car comes complete with a silver hood and black coach line. Merging the interior and exterior is the open-pore royal walnut paneling showcased on the rear deck. This enhancement references the walnut paneling seen on ‘The Kita’s’ entrance lobby. The construction in this collaboration speaks to both companies’ eye towards detail.
Renowned for its purely lavish design philosophy, the Ghost Extended has a unique Bespoke trek. The Ghost Extended Urban Sanctuary prioritizes top material construction rather than aiming to make a bold statement. Inspiration for the automobile comes from a particular building within Shanghai’s Yu Yuan Gardens. The building has a unique ‘cracked ice’ effect on its wooden window shutters, emulated in the Ghost Extended through stitched panels in the seat inserts.
Regarding the detailed design intricacies of the Ghost Extended, the interior showcases a deep Navy Blue and Cashmere Grey color story. The colorway draws a distinctive and rare story whether one is driving themselves around or are being chauffeured. This chauffeur storyline continues through the reclinable Serenity Seating in the Urban Sanctuary. The easily reclinable seats make it seem as though one is taking a ride on a private jet.
Finishing off design elements, the Urban Sanctuary exterior is cast in gunmetal and jubilee silver, offset by a bold lime green coach line and wheel pinstripe. The edgy lime green color is showcased to mimic Shanghai’s nighttime neon lights.
Ghost Extended is the spitting image of the first-ever personalized Illuminated Fascia. This first-of-its-kind request came from the South Florida luxury collector, David Bartosiak. Mr. Bartosiak had a vision for his personal automobile, calling upon the Rolls-Royce Bespoke Collective. His request entailed the Illuminated Fascia to say ‘DREAM’ instead of ‘GHOST.’
He declared, “This wish speaks of the dream I had as a young boy, born under that beautiful night sky in 1983 in Vero Beach, Florida, the dream I instill in those around me every day, and the dream I hope my spirit carries on to the world when I’m gone.”
This incredible one-of-a-kind Starlight Headliner of Mr. Bartosiak’s features an astronomical alignment of the stars in the interior. The alignment references the sky over Vero Beach, Florida, on the day of his birth in 1983, as illustrated in 1,236 single fiber optic lights.
BESPOKE WRAITH IN PEBBLE PARADISO
Another specific commission came from a client based in Shanghai; she requested a rare Bespoke Wraith in the Pebble Paradiso blue color. The client referred to the automobile as her own “Shanghai seaside-inspired paradise.” The car features a hand-painted coachline in a Seashell hue, with a delicate orchid motif. This further exemplifies the client’s desire for sophistication combined with uniqueness.
The interior of the automobile showcases why the car is a true piece of artwork; a baby girl’s footprints are shown on the Piano White monitor lid. This enhancement references the client’s beloved, cherished daughter. The interior, too, has a two-tone design of Charles blue and seashell in natural grain leather.
A rare Cullinan was produced in 2021 to celebrate the United Arab Emirates’ (UAE) historic Golden Jubilee. The exterior of the car is polished to perfection in crystal over artic white, with a hand-painted double coachline, the upper line in hotspur red, the lower in fame green. The power of style was continued with a gold bullion coach line motif, the national flag in hotspur red, fame green, and black on the C-Pillar Motif, showcasing a unique double wheel-center pinstripe.
The interior illustrates treadplates that read ‘50th.’ The interior design mimics that of the exterior, with arctic white, black, and hotspur red leather, in contrast to a fame green contrast stitch of the UAE’s emblem upon each headrest. The showpiece of the car is the gold 50th-anniversary motif decked in the fascia, rear waterfall, and picnic tabletops.
CULLINNAN IN PIKES PEAK BLUE
Car enthusiasts Ben and Christine Sloss were in search of a Bespoke Rolls-Royce Black Badge Cullinan from Rolls-Royce Motor Cars Los Gatos.
A colorway typically not shown in Bespoke of pikes peak blue, the color references the Colorado hill-climb, a beloved experience of the clients. Pops of forge yellow spice up the color story in the hand-painted coachline, wheel-center pinstripes, and brake calipers, the Black Badge Cullinan showcases the use of the colors in the flag of Modena. The doors of the Black Badge Cullinan are embellished with Mrs. Sloss’ racing logo – a formal stiletto.
A once-in-a-lifetime collaboration saw Rolls-Royce and the House of Hermès come together to create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Phantom Oribe is a motor car named mimicking the client’s world-class collection of ancient Japanese ceramics, Oribe ware. The client’s private jet was able to showcase the use of Rolls-Royce paint to create a matched set with the Phantom.
The interior is finished in Hermès Enea green leather. A first for Rolls-Royce, the door armrests, center, rear consoles and, most particularly, the signature headliner is equipped with the famed Hermès ‘Toile H’ canvas.
The Phantom Tempus Collection narrowed to 20 examples of Rolls-Royce Phantoms. A new edition of the Phantom notes the concept of time – how it goes and how it can ostensibly stand still.
The aesthetic of the design for this project hints at themes of time and the cosmos. One key theory imposed into the design comes from the pulsar, a mysterious astronomical phenomenon found only in the deepest sections of the galaxy. The pulsar is essentially a complex, white-hot star that sends electromagnetic radiation in pulses, hence making it a common suggestion of precise clocks through the universe.
The exterior of the Phantom Tempus Collection is dripping in a new Bespoke paint of kairos blue. The rich color symbolizes the uncertainty and deepness of space. To further the cosmos inspiration, the paint features jewel-like blue mica flakes that glint when caught by the light.
Another first for Rolls-Royce comes with the Phantom Koa – it is the first Rolls- Royce Phantom to use Koa wood. Koa wood is a unique species of tree only found growing in the Hawaiian soil. Inspired by car enthusiast Jack Boyd Smith, Jr. and his wife Laura, the car captures the essence of the tenderness and character of Koa.
Koa is guarded by state and national parks, and it only grows in Hawaii. The only way to harvest the wood is from private agricultural land, making it as rare as you can get. A Rolls-Royce Wood Specialist refers to the ability to find Koa as a ‘one in a million chance.’
Mr. Smith’s Bespoke commission took almost three years of cooperation to generate, but it is now a part of his collection of motor cars in the JBS Collection Museum.
Another limited collection, the Landspeed Collection consists of 25 examples of Black Badge Dawn and 35 of Black Badge Wraith. The creativity for the collection came from George Eyston’s noteworthy life and accomplishments. Hints of the landscape of the Bonneville Salt Flats, where Thunderbolt made himself the fastest man on Earth, are incorporated into the collection as well.
Throughout George Eyston’s life, he was awarded three major honors: the Military Cross, the Chevalier of the Légion d’honneur, and the Order of the British Empire (OBE). Each of these honors is prominent in the Black Badge Wraith and Dawn Landspeed. Clever easter eggs that reference the original medal ribbons are placed throughout the cars in the driver’s door, as it was made from the same Grosgrain weave silk of the medals.
Imagined with the essence of Moscow at night comes the design of the Black Badge Cullinan ‘Black and Bright’ by Rolls-Royce Motor Cars Moscow. The 2021 model of the Black Badge Wraith ‘Black and Bright’ was an elevated design of the model popular two years ago.
Found only at the Muscovite dealership, this narrow collection showcases five Black Badge Cullinans. Each car is available in edgy color combos of magma red, orange metallic, twilight purple, forge yellow, and turchese. Black Badge Cullinan’s Technical Carbon veneer is individualized to a corresponding color inlay design, while starlight headliner matches the exterior and interior highlights.
Coachbuilding is promised as a long-lasting feature of Rolls-Royce after the production of three Boat Tails amidst the contemporary coachbuilding development.
The process of coachbuilding is an extremely refined tactic of Rolls-Royce Bespoke, set aside for those who are looking to push the boundaries and seek change.
Boat Tail is a handcrafted creation, where bodywork and interior are produced with the client’s eye to exact requirements. A Boat Tail tells the story of Rolls-Royce’s deep history, while still offering a new, modern design.
The first of the three Boat Tails were exhibited at Concorso d’Eleganza Villa d’Este in October, 2021. The second will make its first appearance at Villa d’Este 2022.
ROLLS-ROYCE ANNOUNCES BLACK BADGE GHOST – THE PUREST BLACK BADGE YET
“After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.
“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
“Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls-Royce: assertive, dynamic, and potent. This is the purest Black Badge motor car in the marque’s history. This is Black Badge Ghost.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has a unique fluency in its clients. Its close relationship with the women and men who patronise the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Black Badge is a vivid example of this.
Rolls-Royce Motor Cars has always attracted subversive clients – rebellious women and men who built their success by breaking rules, taking risks, and challenging conventions. In the 2020s, these women and men engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design.
Their approach to Rolls-Royce products is no different. The marque has responded accordingly, developing new colour palettes, more technical surface treatments and even more powerful driving experiences without ever compromising the effortless sensibilities that have drawn this bold group of clients to the Rolls-Royce brand.
Black Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. This graphic, also known as the Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power.
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. Today, a new, Post Opulent expression of Black Badge joins the family. The purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.
THE DARK SIDE OF POST OPULENCE
Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected, and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since this motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.
This motor car also started a new design conversation in its relentless pursuit of minimalism and purity. Named ‘Post Opulence’ by Rolls-Royce designers, this aesthetic movement is characterised by reduction and substance. In service to this, exceptional materials are selected and celebrated while overt design is limited, intelligent and unobtrusive.
However, within this group of clients – who celebrate minimalism and material substance – a rebellious subset sought to create a disruptive expression of Ghost by permanently cloaking it in a shade so pure that its very classification as a colour remains a subject of debate: black. Black Badge Ghost reflects these clients’ desires. It is the dark side of Post Opulence: minimalism in extremis.
Clients are free to select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, most women and men who requested this darker expression of Ghost have selected the signature Black. To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the marque’s signature high-gloss piano finish.
At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars.
To match this dramatic coachwork, the marque’s Bespoke Collective of designers, engineers and craftspeople collaborated to create an entirely customisable process that allows Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille to be subverted. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish. Its final thickness is just one micrometre – around one hundredth of the width of a human hair. Each of these components is precision-polished by hand to achieve a mirror-black chrome finish before it is fitted to the motor car.
The exterior treatment resolves with a Bespoke 21-inch composite wheelset. Designed in the Black Badge house style and reserved for Black Badge Ghost, the barrel of each wheel is made up of 22 layers of carbon fibre laid on three axes, then folded back on themselves at the outer edges of the rim, forming a total of 44 layers of carbon fibre for greater strength. A 3D-forged aluminium hub is bonded to the rim using aerospace-grade titanium fasteners and finished with the marque’s hallmark Floating Hubcap, ensuring the Double R monogram remains upright at all times. To celebrate the material substance and remarkable surface effect, a lightly tinted lacquer is applied to protect the finish but still allow clients to observe the technical complexity of the wheels unique carbon fibre construction.
Advanced luxury materials have been meticulously created and crafted for a unique ambience in the interior suite. While recalling the dramatic mechanical intent of Black Badge Ghost, the materials are true to Ghost’s Post Opulent design philosophy – one defined by authenticity and material substance rather than overt statement. In this spirit, a complex but subtle weave that incorporates a deep diamond pattern rendered in carbon and metallic fibres has been created by the marque’s craftspeople.
Multiple wood layers are pressed onto the interior component substrates, using black Bolivar veneer for the uppermost base layer. This forms a dark foundation for the Technical Fibre layers that follow. Leaves woven from resin-coated carbon and contrasting metal-coated thread laid in a diamond pattern are applied by hand to the components in perfect alignment, creating a three-dimensional effect. To secure this extraordinary veneer, each component is cured for one hour under pressure at 100°C. This is then sand-blasted to create a keyed surface for six layers of lacquer, which is hand-sanded and polished before being incorporated into the motor car.
If specified in the client’s commission, the Technical Fibre ‘Waterfall’ section of the individual rear seats receives the Black Badge family motif: the mathematical symbol that represents potential infinity known as a Lemniscate. Rendered in aerospace-grade aluminium on the lid of Black Badge Ghost’s Champagne cooler, it is applied between the third and fourth layer of a total of six layers of subtly tinted lacquer, creating the illusion that the symbol is floating above the Technical Fibre veneer.
Aesthetes from the marque’s design team elected to further enhance the noir ambience of Black Badge Ghost by subduing the brightwork. Air vent surrounds on the dashboard and in the rear cabin are darkened using physical vapour deposition, one of the few methods of colouring metal that ensures parts will not discolour or tarnish over time or through repeated use. The Post Opulent principles of simplicity have also been applied to dramatic effect in the Black Badge Ghost timepiece design: only the tips of the hands and the twelve, three, six and nine o’clock markers are picked out, in a subdued chrome finish, creating a remarkably minimal clock. Additional timepieces are available within Black Badge Ghost to suit the client’s aesthetic preference.
The timepiece is flanked by a world-first Bespoke innovation that debuted with Ghost: the Illuminated Fascia, which displays an ethereal glowing Lemniscate, surrounded by more than 850 stars. Located on the passenger side of the dashboard, the constellation and motif are completely invisible when the interior lights are not in operation. As in Ghost, the Lemniscate motif is illuminated via 152 LEDs mounted above and beneath the fascia, each meticulously colour-matched to the cabin’s clock and instrument dial lighting. To ensure the Lemniscate is lit evenly, a 2mm-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia, echoing the subtle sparkle of the Shooting Star Starlight Headliner.
Black Badge is not just an aesthetic – it is an experience. The clients who requested this motor car demanded that the Bespoke treatment of Black Badge Ghost extend from the design atelier into the marque’s engineering department. In doing so, the Bespoke Collective of designers, engineers and craftspeople collaborated to create a vivid driving personality that matched Black Badge Ghost’s visual intent without compromising the marque’s effortless ride proclivities and exhaustive acoustic tuning.
Key to its potent character is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe architecture that debuted with Phantom. This sub-structure not only delivers extraordinary body stiffness, but its flexibility and scalability allowed Ghost to be equipped with all-wheel drive, four-wheel steering, and the award-winning Planar Suspension system. For Black Badge, these peerless engineering qualities have been comprehensively re-engineered, including the fitting of more voluminous air springs to alleviate body roll under more assertive cornering.
The capacity of the Rolls-Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient. However, the flexibility of this celebrated power plant has been exploited to generate an extra 29PS, creating a total output of 600PS. The sense of a single infinite gear has also been dramatised with the addition of a further 50NM of torque, for a total of 900NM. The powertrain has also received Bespoke transmission and throttle treatments to further enhance the engine’s increased power reserves. The ZF eight-speed gear box and both front- and rear-steered axles work collaboratively to adjust the levels of feedback to the driver, depending on throttle and steering inputs.
As with all products in the marque’s Black Badge portfolio, the ‘Low’ button situated on the gear selection stalk unlocks Black Badge Ghost’s full suite of technologies. This is asserted by the amplification of the motor car’s engine through an entirely new exhaust system, subtly announcing its potency. All 900NM of torque is available from just 1700rpm and, once underway in Low Mode, gearshift speeds are increased by 50% when the throttle is depressed to 90%, delivering Black Badge Ghost’s abundant power reserves with dramatic immediacy.
To bolster confidence when exploiting Black Badge Ghost, the braking bite point has been raised and pedal travel decreased. Non-Black Badge Ghost is provisioned with a robust braking hardware package that was deemed more than ample under extreme conditions, even accounting for the Black Badge alter ego’s increased power output. However, a new suite of bold high-temperature brake calliper paint colours has been developed in preparation for forthcoming Black Badge Ghost commissions.
COACHBUILT MASTERPIECE BOAT TAIL MAKES GLOBAL DEBUT AT VILLA D’ESTE
Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017
“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.
“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce‘s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.
Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.
Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.
Boat Tail represents a pivotal moment for the wider luxury goods sector. As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.
First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1to 3 October 2021, with Boat Tail presented to the world, for the first time, on 2 and 3 October only.
“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.
“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.
“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.
“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”
A PROPHECY FULFILLED
“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.
“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.
“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’
“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.
“Now is the time to change the course of the future of luxury.
“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.
“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”
A PROMISE KEPT
“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’
“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”
A REMARKABLE UNDERTAKING
“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.
“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.
“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.
“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”
TRULY FLEXIBLE ARCHITECTURE OF OUR OWN
“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.
“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”
A NEW NAME: A NEW LEGACY
“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.
“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.
“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.
AN EXTRAORDINARY FUTURE
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.
“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”
Beautiful Bespoke Phantom Collection Car debuts in Southern California marking a special occasion for its owners
Glenn and Gigi Moss celebrate 40th anniversary with a light and dark duo of Rolls-Royce commissions
Discreet message on each commission marks the time and place they met and the time and place they wed
Rolls-Royce delivers commissions in private ceremony in Orange County, California
“Rolls-Royce Phantom Tempus is a motor car for those who shape the world as they seek their own place in the universe. They understand that whatever our individual gifts, talents, and opportunities, we are all gifted time – and it is up to us to make the most of every precious moment. With Phantom Tempus, we have created a space in which the strictures of time no longer apply – as illustrated by the deliberate absence of a clock. Rolls-Royce clients are not bound by time; the outside world with all its pressures and demands are forgotten. We offer our congratulations to Glenn and Gigi Moss, not only on their years together, but also on these two beautiful Rolls-Royces, commissioned to mark this special occasion.” – Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars
“I could think of no better way to mark a special moment in time in Gigi and my life together than with this duo of Rolls-Royce commissions. The beauty of commissioning a Rolls-Royce is in making it personal and intimate. Phantom Tempus provided us with a wonderful canvas to personalize the painting of our lives together. And the addition of the Rolls-Royce Dawn Black Badge commission is a statement to celebrate the fact that we will carry our passion for life long into the future. Some things are timeless, and this is what we celebrate.” – Glenn L. Moss Sr
Rolls-Royce Phantom, the marque’s pinnacle product, resides at the apex of the luxury world. Producing a Collection Car is always a seminal moment for the marque. With the Phantom Tempus Collection, the sources of inspiration are on an appropriately grand scale: time, deep space, and a theoretical physicist who changed the way to see the universe. Only 20 examples of this stunning Bespoke creation have been built at Rolls-Royce’s Global Center of Luxury Manufacturing Excellence in West Sussex, England.
To mark a very special moment in time, their 40th anniversary, Riverside California residents Glenn and Gigi Moss, have commissioned one of these rare and spectacular cars for themselves. Their Phantom Tempus was delivered to them at an exclusive celebration, together with a special Bespoke Dawn Black Badge. The beautiful pair of Bespoke Rolls-Royce’s were delivered to Mr. and Mrs. Moss by Rolls-Royce Motor Cars Orange County.
The inspiration for this pair of Bespoke commissions arose from the Moss’ desire to celebrate the moment in time at which their life together began. The Phantom Tempus’ Bespoke Spirit of Ecstasy is made of solid silver, with the location and date the couple first met in 1976 engraved into the base of the statuette. Additionally, latitudinal, and longitudinal coordinates mark the precise location. Discreetly etched into the base of the black carbon fiber Spirit of Ecstasy which graces the prow of the Rolls-Royce Dawn Black Badge, is the date and location where the couple wed in 1981.
Phantom Tempus: One of 20 for Glenn L. Moss Sr
The exterior of Mr. Moss’ Phantom Tempus is presented in a bright and stunning Crystal over Arctic White. The couple chose the bright color to signify the light and infinite nature of time in their marriage. This brilliant finish is highlighted by a hand-painted black coachline, and detailing.
Upon opening the coach doors, an illuminated treadplate reads, ‘Phantom Tempus Collection — Hand built in Goodwood England for Glenn L. Moss Sr.’ The interior of the Moss Phantom Tempus carries over the ‘light’ theme with Arctic White hand-crafted leather offset by black highlights, piping, and contrast stitching. The fascia is finished in black Sparkle Piano reminiscent of the deep darkness of space glittering with the timeless brightness of the constellations.
Rolls-Royce Dawn Black Badge: Bespoke for Gigi Moss
In addition to creating a very personal Phantom Tempus, Mr. Moss asked the Rolls-Royce Bespoke Collective at Rolls-Royce Motor Cars to create a singular Rolls-Royce Dawn Black Badge for Mrs. Moss. With an exterior finish of Crystal over Bright Red, the vibrant swathe of color stands in stark contrast to the bright white hues of the Phantom Tempus. Equipped with a Bespoke Aero Cowling, the four-seater convertible quickly and stylishly transforms into a sleek two-seater roadster.
The Spirit of Ecstasy that adorns the bonnet is milled from black, high-gloss carbon fiber. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, luggage compartment lid finisher, exhaust pipes and air inlet finisher. The ‘Double R’ signifiers on the Rolls-Royce badges are inverted in color, a key signifier that this car is a Rolls-Royce Black Badge model, representing the alter ego of the brand. The car’s rims are created using 22 layers of carbon fiber folded and formed to provide an aggressive style.
Complementing the treadplate of Phantom Tempus, the treadplate for this Dawn Black Badge reads ‘Hand built in Goodwood England for Gigi Moss’. The hand-crafted interior of the car is finished in full natural grain leather with black highlights and piping. The Rolls-Royce monogram is embroidered on each headrest as is the ‘Unlimited’ infinity logo which is embroidered on the Dawn’s upholstery. The centrepiece of the Black Badge cabin is the aerospace-grade, aluminum-threaded carbon fiber composite surfacing material. The air vents are darkened using the Physical Vapor Deposition process. This surfacing method is utilized to ensure that the parts will neither discolor nor tarnish over time.
This Rolls-Royce Dawn Black Badge commission provides a stunning, darker ‘alter-image’ to the light and infinite nature of Phantom Tempus, leaving the couple with a lasting memory of their very special relationship.
Phantom Tempus Collection
The design of the Phantom Tempus Collection encompasses various aesthetic and intellectual themes relating to time and the cosmos. A key component is a rare astronomical phenomenon, the pulsar, unknown until 1967 and found only in the deepest reaches of space (the nearest yet discovered is 280 light years, or 1,680 trillion miles, from Earth). These very dense, white-hot stars emit electromagnetic radiation in extremely regular pulses, making them some of the most accurate clocks in the universe.
In the Phantom Tempus Collection, this remarkable force of nature is rendered as a centerpiece in a Bespoke Starlight Headliner consisting of fiber-optic lighting and intricate Bespoke embroidery, creating the unique and beautiful Pulsar Headliner.
Another aspect of time – the illusion of its standing still – is captured in the ‘Frozen Flow of Time’ Gallery. This unique artwork is housed in the fascia from which the clock is deliberately omitted to signify patrons’ freedom from time and its limitations. A single billet of aluminum is milled to form 100 individually contoured columns, representing the 100-million-year period of a rotational spin of a pulsar star. Each column is black-anodized and hand-polished to reflect the light and set against an Arctic White background. As the eye travels along it, the whole structure, though entirely solid, appears to ripple and flex.
A description of the Gallery can be found on an engraved plaque in the glove compartment, together with a quotation from Albert Einstein, “The distinction between past, present, and future is only a stubbornly persistent illusion”.
A swirling, twisting pattern of stars is presented on the interior of the doors. Created by hundreds of illuminated perforations, additional perforations in contrasting leather add a greater depth and detail to the effect, providing an atmospheric aura even when not illuminated.
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