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Rolls-Royce Phantom Series II overseas via 360 MAGAZINE

Phantom Series II Debut

At the French Riviera, leading automotive and lifestyle outlets bare witness to Rolls-Royce Phantom Series II.

Phantom Rendezvous, the Global Press Drive for the new Phantom, takes place at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco. Invited guests from around the world will have the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May. 

Visitants will also be able to view two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera Hotel. Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric. The Great British Phantom, a playful nod to the marque’s more patriotic clients, is finished in striking Magma Red and features a Bespoke artwork in the Gallery, inspired by the Union Flag.

Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the RR Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.

The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company. In 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.

TECHNICAL SPECIFICATIONS

  • Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.  
  • Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.

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ROLLS-ROYCE SPECTRE: FIRST FULLY ELECTRIC CAR

A PROPHECY FULFILLED, A PROMISE KEPT, A REMARKABLE UNDERTAKING UNDERWAY

ROLLS-ROYCE MOTOR CARS ANNOUNCES FIRST FULLY ELECTRIC CAR, SPECTRE, COMING IN 2023

In an historic announcement, Rolls-Royce Motor Cars announced today, that on-road testing of its first fully electric motor car is imminent. In announcing this seminal moment for the marque, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, said:

“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.

“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.

“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.

“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”

A PROPHECY FULFILLED

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.

“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’

“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.

“Now is the time to change the course of the future of luxury.

“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.

“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”

A PROMISE KEPT

“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’

“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”

A REMARKABLE UNDERTAKING

“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.

“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.

“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.

“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”

TRULY FLEXIBLE ARCHITECTURE OF OUR OWN

“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.

“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”

A NEW NAME: A NEW LEGACY

“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.

“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.

“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.

AN EXTRAORDINARY FUTURE

“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.

“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”

Find out more about Spectre here.

rolls royce image for use by 360 magazine

ROLLS-ROYCE ELECTRIC HISTORY

ROLLS-ROYCE AND ELECTRIC POWER: A PROPHECY, A PROMISE AND AN UNDERTAKING

Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.

To date, Rolls-Royce has communicated its electrification strategy in three simple statements:

  • The marque will introduce an all-electric car this decade (2020 – 2030).
  • This car will be a pure BEV, not a hybrid of any kind.
  • It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.

WHY ELECTRIC POWER?

The internal combustion engine (ICE) was not the only, nor the default, means of propulsion for early motor cars at the beginning of the 20th century. Indeed, in the early 1900s engineers and manufacturers initially divided their loyalties precisely between three competing technologies: the ICE, steam power and electricity.

Steam power, though well understood, relatively sophisticated and, at the time, ubiquitous in industry and other forms of transport, quickly proved less practical for use in motor cars. It therefore fell to internal combustion and electricity to vie for supremacy.

Electric power lost the battle for two main reasons: extremely limited range and the absence of a charging infrastructure. A century later, despite significant advances, these remain as barriers to widespread adoption (although increasingly less so), both in terms of technology and consumer perception.

But the characteristics that first drew engineers to electric power – silent operation, instant torque, tremendous power, and the absence of exhaust fumes – remain highly alluring, particularly for luxury motor cars. Indeed, some have speculated that, had he been able to solve the range and charging issues, Sir Henry Royce might have chosen electric power alone for his motor cars.

The innate and perfect suitability of electric power underpins the marque’s explicit commitment to deliver an all-electric Rolls-Royce this decade. In doing so, it can draw on a unique history and heritage; a connection with electric power that pre-dates the company itself, and featuring the main protagonists who would, between them, create the world’s most famous automotive brand – beginning with Sir Henry Royce himself.

SIR HENRY ROYCE

Born in 1863, Henry Royce was one of the world’s first electrical engineers. After his apprenticeship with the Great Northern Railway was cut short for family financial reasons, he worked briefly as a toolmaker at Greenwood & Batley in Leeds, where he first developed an interest in electrical power.

In 1881, he joined the Electric Light & Power Generating Company (EL&PG) in Southwark. During this time, he attended evening classes in electrics at the City & Guilds of London Institute, having received only a year of formal schooling as a child. A year later, aged just 19, he moved to the EL&PG’s new subsidiary, the Lancashire Maxim-Weston Electric Co. Ltd, as Chief Electrician, providing street and theatre lighting to the city of Liverpool. But within two years, the company folded, and the famously driven, hardworking Royce struck out on his own.

His new enterprise, F H Royce & Co, initially made small electrical appliances such as doorbells, lamps, fuses and switches. The business thrived, and was soon producing larger, more complex devices including dynamos, electric motors, and winches. In 1902, Royce supplied electric motors for Pritchett & Gold, a London-based battery-maker that had diversified into building electric cars.

Though Royce himself never built or owned an electric motor car, he created internal combustion engines that delivered the driving experience we associate with electric propulsion today: effortless torque, silent running and the sensation of one continuous, powerful gear. His technical expertise and pioneering achievements underpin the marque’s historical claim as a world leader in electrification in both luxury and social settings.

THE HONOURABLE CHARLES ROLLS

The Hon. Charles Rolls was also a highly gifted engineer; but his enthusiasm for electricity began even earlier in life. When he was just nine years old, he rigged up an electric bell between his bedroom and the stables at The Hendre, the family’s ancestral home in Monmouthshire. He also planned and supervised the installation of electricity in the servants’ quarters; deploying the powers of salesmanship that would later make him world-famous, he persuaded his father, Lord Llangattock, to pay for it.

Rolls’ passion for motor cars was equally precocious. In 1896, aged 18, he travelled to Paris and bought his first car, a 3¾ hp Peugeot Phaeton. Two years later, while still an engineering student at Cambridge, he acquired his only electric-powered car, an American-made vehicle called The Columbia Electric Carriage, imported into the UK by Paris Singer (heir to the sewing machine dynasty) and sold as the ‘City & Suburban’ car. Rolls regarded this as the best then available.

In an interview published in The Motor-Car Journal in April 1900, Rolls described electric propulsion, in terms that, over a century later, carry the ring of prescient prophecy:

The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”

Rolls made his own small contribution to solving the problem, by providing a battery-charging station at his car showroom on Lillie Road in Fulham for the private or rentable electric Broughams that were all the rage in London at the time.

In 1904, Charles Rolls agreed to become an agent for the Contal Electromobile electric car. But on meeting Henry Royce and seeing his new motor car, he cancelled the agreement.

As he correctly predicted, it would be a long time before electric vehicles became truly viable on any scale. But it is tempting to think that had this visionary entrepreneur survived the air crash that claimed his life at the young age of just 32, the day might have come rather sooner.

A SERIES OF CONNECTIONS

While Rolls and Royce are immortalised as the founders, others, perhaps less well-known, were intimately and crucially involved in the events that led to the creation of the Rolls-Royce marque. They, too, were luminaries in the worlds of motoring and electric power around the beginning of the 20th century; history and the marque are indebted to all the following:

HENRY EDMUNDS

In his early career, Henry Royce worked for Brush Electrical Engineering Company Ltd, where he met Henry Edmunds, the company’s engineer. Edmunds earned his place in history when, on 4 May 1904 at the Midland Hotel in Manchester, he announced: “Mr. Royce, may I introduce you to Charles Rolls”.

The man who would be remembered by posterity as ‘The Godfather of Rolls-Royce‘ was a towering figure in his own right. A friend of Joseph Swan (the inventor of the incandescent lightbulb) and Thomas Edison (the inventor of almost everything else), he was a pioneer of electric lighting, traction and telephony, and was present at both the first successful sound recording and telephone call. He also brought into being the world’s first electrified underground railway, when he persuaded the engineer in charge of London’s City & Southwick Railway (now the City branch of the Northern Line) to operate trains powered by electricity rather than steam.

In 1888, Edmunds established W T Glover & Company, which became the world’s leading manufacturer of electricity cabling. In 1894, he supplied lighting cables for a vast dock complex and industrial estate (the world’s first) serving the Manchester Ship Canal: the lighting itself was designed and installed by Henry Royce.

No proof exists that Edmunds played any part in the development of Royce’s motor cars. He was, however, the most experienced motorist among Royce’s friends and colleagues, so presumably offered expert advice and encouragement as Royce painstakingly turned his ideas into reality.

E A CLAREMONT

Conventional wisdom states that Royce co-founded F H Royce & Co with a partner, E A Claremont. However, research has shown that Claremont joined the company some six months after its formation; Royce himself wrote, ‘I was induced to found… a small company in my own name’ and none but his was ever used.

While the original myth may be flawed, it is certainly true that the two men’s careers were closely entwined for many years. Claremont was a partner in F H Royce & Company, Joint Managing Director of F H Royce & Company Limited, Chairman of Royce Limited and the first Chairman of Rolls-Royce Limited; both were also Members of the Institute of Electrical Engineers.

CLAUDE JOHNSON

Broad-shouldered, extroverted and a talented salesman, Johnson was the self-styled ‘Hyphen in Rolls-Royce’. In 1903, he quit his role as secretary of the Automobile Club of Great Britain & Ireland – whose members included the previously mentioned Henry Edmunds – to work for Paris Singer’s City & Suburban Electric Carriage company.

After less than a year, however, Johnson left to join C S Rolls and Co, later becoming Managing Director of Rolls-Royce Ltd. He was responsible for much of the company’s early publicity: in advertisements produced for the UK and US markets, he described Rolls-Royce as ‘a petrol car as smooth and quiet as an electric’. And to complete the symmetry, Paris Singer became the world’s first owner of a Rolls-Royce motor car.

ELECTRIFICATION IN THE GOODWOOD ERA

In the spirit of these founding figures, Rolls-Royce Motor Cars remains an electrification pioneer today. When the first production fully electric Rolls-Royce reaches the market, it will be the culmination of research and development work that has been in progress at the Home of Rolls-Royce at Goodwood, for well over a decade.

2011 – PHANTOM EE (102EX)

In 2011, the marque released Phantom Experimental Electric (EE), codenamed 102EX; a fully operational and road-legal battery-electric version of its pinnacle product.

Phantom EE was never intended for production, serving instead as a working test-bed for clients, VIPs, the media and enthusiasts to experience electric propulsion and share their experiences, thoughts and considerations directly with Rolls-Royce designers and engineers.

The car’s 6.75L V12 petrol engine and gearbox were replaced with a lithium-ion battery pack and two electric motors mounted on the rear sub-frame, connected to a single-speed transmission with integrated differential. This system gave a maximum power output of 290kW and torque of 800Nm, compared to 338kW and maximum torque of 720Nm, delivered at 3,500rpm, for the V12 Phantom of the time.

While Phantom EE drew widespread acclaim for its technical accomplishment, particularly its near-total silence and impressive torque delivery, its limited range, long charging cycles and three-year battery life remained significant hurdles that Rolls-Royce would need to address in order to satisfy the expectations of its clients.

2016 – ROLLS-ROYCE VISION NEXT 100 (103EX)

Launched in 2016, this radically innovative concept car set out to define the marque’s long-term vision of luxury mobility. It presented the motor car as offering truly individualized personal mobility, and an immersive emotional and sensory experience.

103EX was built around four key design tenets:

Coachbuilt bodywork will allow clients to commission a car that reflects their personal vision. A virtual assistant and chauffeur powered by artificial intelligence offer an effortless journey. The interior creates a Grand Sanctuary, crafted from rare and exclusive materials. And with its size and scale – 5.9 meters long and 1.6 meters high – the car ensures a Grand Arrival on reaching its destination.

Built on an advanced lightweight platform and powered by a proprietary, all-electric drive train, the motor car is completely autonomous.

The EX-suffix confirms that 103EX was a purely experimental car, never destined to enter production. Following a spectacular debut in London, the car embarked on a three-year world tour, returning to the Home of Rolls-Royce at Goodwood in 2019.

Learn more about RR HERE.

360 MAGAZINE, Rolls-Royce Eagle VIII

ROLLS-ROYCE UNVEILS WRAITH EAGLE VIII COLLECTION

Rolls-Royce Motor Cars will unveil its latest Collection Car, Wraith Eagle VIII, on the shores of Lake Como at this year’s Concorso d’Eleganza Villa d’Este, 24-26 May. Created by the Bespoke Collective at the House of Rolls-Royce, a Collection of just 50 Wraith Eagle VIII motor cars will tell the epic tale of one of the most pivotal moments of the 20th century.

Captain John Alcock and Lieutenant Arthur Brown braved uncharted skies to make the first non-stop transatlantic flight in June, 1919. Contemporaries of Sir Henry Royce, Alcock and Brown flew non-stop from St. John’s, Newfoundland to Clifden, Ireland in a modified First World War Vickers Vimy bomber aircraft. The bi-plane was powered by twin 20.3 litre, 350 bhp, Rolls-Royce Eagle VIII engines. It is from this remarkable engine that this Collection takes its name. Rolls-Royce marks the 100 year anniversary of this feat with a highly contemporary Collection that speaks to today’s adventurers, whilst honouring those who changed the course of history.

I do not know what we should most admire – their audacity, determination, skill, science, their aeroplane, their Rolls-Royce engines – or their good fortune”, commented Sir Winston Churchill, following the perilous journey that brought unfathomable advancement to 20th century society.

Alcock and Brown established a legend and gained a place alongside Sir Donald Campbell in the most select club in the world; those who push beyond previous conceptions of human endeavour to achieve seemingly impossible records on land, water and now, air. Their one binding characteristic? Rolls-Royce power.

The duo suffered every conceivable challenge an aviator could face. The Rolls-Royce Eagle VIII engines were the only components that proved indestructible. The engines propelled the aerial voyage at previously unimagined speeds, averaging 115 mph. Their peril cannot be underestimated. Their radio and navigation instruments failed almost immediately, leaving the pilots flying unaided at night through dense cloud and freezing fog for many hours, sometimes upside down. Eventually they emerged from the cloud and using Brown’s extraordinary skill as a navigator, flew by the stars to the coast of Ireland.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “Wraith Eagle VIII is at once an object of desire; an homage to heroes and a protagonist to today’s visionaries. This Rolls-Royce Collection demonstrates the extraordinary skill of our Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex. Bespoke remains the jewel in the crown of the marque, creating luxury items that defy the trend of mass luxury manufacturers using ‘tick-box’ options to answer customer demand.”

The exterior of the Wraith Eagle VIII Collection Car is evocative of Alcock and Brown’s compelling night time adventure. Swathed in Gunmetal with a Selby Grey upper two-tone, the colours are separated by a brass feature line, a hint at the detailing that lies within. The black grille vanes draw immediate reference to the Rolls-Royce Eagle VIII engine cowling on the Vickers Vimy aircraft, the wheels are part polished with a translucent shadow finish.

Within, the finely executed interior mirrors the exterior hue. Selby Grey and black leather are accented by brass, redolent of the brass sextant so integral to the success of the transatlantic journey. Executed in a contemporary fashion, the material populates key areas throughout the cockpit of the Collection. Brass speaker covers depict the estimated flight distance of 1,880 miles and ‘RR’ monograms are embroidered in brass coloured thread onto headrests. A flash of brass complements the navigator door paniers, whilst the door of the driver includes a brass plaque with Churchill’s quote commending the duo’s remarkable achievements.

Inspired by the night time flight of our intrepid heroes, the fascia represents a modern-day abstract interpretation of the view the pair would have enjoyed as finally, their craft cleared the thick fog and cloud. In a fusion of contemporary and traditional practises, Smoked Eucalyptus wood is vacuum metalized in gold before being inlaid with silver and copper, to depict the rich detail seen in night time images of the Earth from above. The scene extends to the centre console providing both an emotive and immersive experience for today’s occupants – the cockpit is in perspective with the headliner. Below, the brass-stitched quilted sides of the centre tunnel provide a direct nod to the V12 engined Vickers Vimy.

The clock of a Rolls-Royce is frequently viewed as jewellery, with many patrons choosing this canvas to tell the story of their motor car in miniature. Wraith Eagle VIII is no exception. Our intrepid pioneers recounted that their instrument panel was frozen from the high altitude and the poor conditions, referring to the only illumination coming from the green glow of the control panel lighting and the burst of flame from the starboard engine. In homage to this, the Rolls-Royce Bespoke Collective has masterfully fabricated a clock with an iced background effect which glows a faint green in night time driving conditions. The red hour hand sits atop compass inspired lines on the clock’s fascia, whilst the landing location coordinates are engraved below.

Perhaps the most alluring feature of the Collection is the extraordinary unique starlight headliner. 1,183 starlight fibres show the celestial arrangement at the time of the flight in 1919, the flight path and constellations are embroidered in brass thread, whilst the exact moment the pair left the cloud to navigate by the stars is indicated by a red fibre optic light. Clouds are embroidered and a plaque reading, “The celestial arrangement at the halfway point 00:17am June 15th 1919, 50” 07’ Latitude North – 31” Longitude West” shows the half-way point of the momentous journey.

Just 50 of these highly collectable motor cars will be created for discerning collectors at the Home of Rolls-Royce in Goodwood, West Sussex – a Centre of Global Luxury Manufacturing Excellence.

Rolls-Royce Cullinan

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial”, comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Follow the Rolls-Royce Cullinan’s Final Challenge.

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Rolls-Royce Cullinan

Today, Rolls-Royce Motor Cars revealed the most anticipated car of 2018 and quite possibly, the most anticipated Rolls-Royce of all time. Named after the largest diamond ever discovered which now resides in the British Crown Jewels, Cullinan is an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time. Luxury travel is now Effortless, Everywhere.

The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car. It is Effortless, Everywhere” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

The second new Rolls-Royce to sit on the all-new aluminium ‘Architecture of Luxury’, Cullinan is the most technologically advanced, and only purpose-built, luxury SUV in the world. Tested to destruction all over the planet, Cullinan is an incredibly capable off-roader that sees the development of the ‘Magic Carpet Ride’ for off-road enjoyment, without sacrificing any Rolls-Royce on-road behaviour.

Authentic Rolls-Royce engineering – everywhere

Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminium architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce enginedelivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature

“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars