Posts tagged with "middle east"

Turkey via Timur Garifov for use by 360 Magazine

Visit Cappadocia

Cappadocia, in eastern Turkey enthralls visitors with its unusual conical structures called “fairy chimneys,” its centuries-old underground cities and its early Christian-era churches carved into caves in the rock. Turkey’s tourism officials are expecting visitor numbers in 2022 to skyrocket. The signs are clear: Cappadocia hosted an extraordinary number of visitors in the first quarter of 2022, a whopping 54% increase over the first quarter of 2021.

Cappadocia gained fame in antiquity for its topography born millions of years ago as the African and Asian tectonic plates created a landscape like no other on planet Earth. Some say the best way to see Cappadocia’s landscape is on a hot air balloon ride. The colorful balloons launch around five o clock in the morning from the village of Göreme, and give visitors sweeping views of Pigeon Valley, Zemi Valley, Love Valley and Pasabag Monks Valley, along with the famous fairy chimneys and other fanciful rock formations.

The ultimate bucket-list experience is to stay one of the many “cave hotels,” ranging from simple to five-star. Rock-carved rooms bring history and modern amenities together in a luxurious blend. Many cave-hotel rooms have both views, and private floodlit indoor pools deep inside mountains.

Known since antiquity as the land of beautiful horses,” many visitors go horseback riding, particularly phenomenal at sunset. The Ihlara Valley is perfect for strolls or hikes, with stops for Turkish coffee at gazebos along the Melendiz stream. Jeep and ATV safaris take travelers to hard-to-reach churches and hidden valleys.

A UNESCO World Heritage site, the Göreme Open Air Museum is a complex of frescoed, rock-carved churches that recall the area’s earlier inhabitants, including Assyrians, Hittites, Phrygians, Hellenes, Romans, Byzantines, early Christians and the arrival of Islam. The Three Beauties fairy chimney formation in Ürgüp is one of the region’s most-photographed sites. The 18th-century Church of Saints Constantine and Helena in Mustafapaşa was built during the reign of Sultan Ahmet I. Ortahisar Castle is a striking citadel carved into the rock.

Cappadocia has been inhabited for centuries, often underground. Multi-level subterranean cities, carved entirely from rock, date to the seventh and eighth centuries BC. The underground cities of Kaymaklƒ, Derinkuyu, Mazi and Tatlarin open a window into the daily life of their inhabitants, where rock-carved tunnels connect dozens of living, worship and storage areas.

Like the cuisines of every other region in Turkey, Cappadocian cuisine was shaped by the area’s cultural heritage and its local seasonal products. A delicious egg dish, menemen, is complemented by fragrant Turkish tea. Apricot stew, pottery kebabs and zerdeli saffron rice are musts, as are Cappadocia’s wines produced from centuries-old vines.

Cappadocia’s fairy-tale landscape makes it a popular wedding and honeymoon destinations, romantic nights in caves, sunset wine on the terrace, hot air balloons, and Turkish baths amount to an unforgettable combination.

Cappadocia is a little over an hour’s journey from Istanbul, and a “must-include” for many American visitors to Turkey.

ANTARA MOVIE OWNERS TO SELL RIGHTS VIA NFT

In a groundbreaking move, film distributors must pay the owners of the Antara Movie NFT to distribute the film in theatres and streaming channels

Arabian Camels today announced the launch of an ‘Antara Movie NFT,’ that will grant buyers up to 50 percent of the intellectual property rights to “Antara,” a $50 million dollar feature film. Antara is based on the life of Antarah Ibn Shaddad, an ancient Arabian knight and poet, famous for his adventurous life. Prospective film distributors would pay the owners of the Antara Movie NFT to distribute the movie in theatres and/or streaming channels, tying the Arabian Camel community into millions of dollars worth of value in the real world. The NFT drop is anticipated this December.

The Arabian Camels envision merging Movies and NFTs with DeFi, Gaming, and the Metaverse, with a focus on community, extracting value from the booming transmedia space, and sharing the value entertainment properties with the Arabian Camel community. 

“While other NFT projects were busy manipulating their floor price and buying up their own NFTs, the founder of Arabian Camels, stayed low key, quietly working on building long-term quality. The result is game-changing tokenomics and strategies that enable the Arabian Camels to define a new era of the movie business,”  said Alexander Amartei, Producer of Antara, and inventor of Movie NFTs. “The Arabian Camels is the only NFT community that has managed to position itself uniquely between movies and NFTs. As a new pop culture brand, we are now ready to launch our movie strategy, gaming strategy, and token launch on major exchanges.” 

Arabian Camels have also collaborated with Dominic Ryder, CEO of vEmpire, whose token has recently rocketed 1500 percent and reached a market cap of $100M. Dominic Ryder’s protocol is in the process of designing and creating the ANTARA Play-To-Earn game, which has already gotten the attention of very prominent VC firms. The multiplayer raiding game is expected to plant the Arabian Camels brand and the Antara IP firmly into the Metaverse, and add another layer of value for Arabian Camels holders. The game is set to bring fun and reliable income to thousands of players in developing countries and will run off a scholarship model. The Arabian Camels NFTs are now to be a commodity and have functionality within the game. In conjunction, they will also be launching their very own gaming token, the in-game currency that is set to be listed on major Cryptocurrency exchanges.

The production of the movie was meticulously put together with the help of professors of Arabic Literature from Oxford, Cambridge, Yale, and the School of Oriental and African studies, meaning it’s not another Marvel. It has a very rich, intelligent, and powerful historical appeal. It was originally set to be shot in NEOM, Saudi Arabia, but Abu Dhabi, as a modern tech hub, has also shown a keen willingness to accommodate the production, to be credited as the ones that helped to bring this epic story to the world. The production team is currently assessing which of the Middle Eastern regions can offer the best incentives and working conditions for the production.

The story of Antara is reminiscent of both Alexander the Great and Romeo and Juliet, of the Middle East. His story has been told repeatedly for the past 1,500 years. He was a black slave in ancient/pre-Islamic Arabia, who won his freedom and became a lofty knight. He rose to stardom in the 5th century, not only due to his character and prowess on the battlefield but also, his miraculous talent as a poet. His poetry was held in such high regard, that it was actually sewn in gold, and suspended on the Kaaba in Mecca before the days of Islam. To this day, if one studies Arabic Literature in Oxford or Cambridge, the poetry of Antara is still studied and revered.

ABOUT ANTARA 

Antara is a feature film directed by one of the most sought after Hollywood Directors, that covers the life and adventures of Antara Ibn Shaddad, a desert warrior from ancient pre Islamic Arabia. The film is the first big-budget film to be funded by an NFT, before its theatre and streaming debut, as well as the first NFT to facilitate this type of royalty sharing. As part of the ‘Antara IP’ a transmedia rollout, the film is a part of a franchise that includes 3 sequels, a crypto infused ‘Assassins Creed Styled’ multi-player game, a comic, and a strong brand with a long term merchandising and licensing strategy.

chocolate academy dubai image for use by 360 magazine

CHOCOLATE ACADEMY CENTER DUBAI

Bringing chocolate expertise to the growing Middle East region

Barry Callebaut opens CHOCOLATE ACADEMYTM Center Dubai at the foot of Burj Khalifa

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, inaugurated today its relocated CHOCOLATE ACADEMYTM Center Dubai, which is now at the foot of the Burj Khalifa, one of the world’s most iconic landmarks.

This new location and facility will be the creative platform for chefs and artisans to showcase and develop their talent and skills. As CHOCOLATE ACADEMYTM Center Dubai is part of the wider CHOCOLATE ACADEMYTM Center network with 24 academies across the globe, it will be the best platform to bring renowned chefs to Dubai to inspire, train and advise local artisans.

Commenting on the launch event, Chef Romain Renard – Head of Chocolate Academy Centre Dubai said, “With our new set up we aim to elevate the experience of all chocolate professionals in the region who wish to create and express themselves. It is a unique place where we are cultivating an atmosphere of curiosity, creativity and inspiration for both professionals and chocolate lovers.”

With a team of dedicated chefs, CHOCOLATE ACADEMYTM Center Dubai plays its role to inspire and educate the industry around chocolate and bring new techniques to artisans, pastry chefs, confectioners, bakers and caterers. The CHOCOLATE ACADEMYTM Center Dubai also plays an important role to drive innovation as consumption patterns are changing more towards premiumization and new concepts in terms of design, color and flavors. As of October 21, courses and events with physical attendance will start again.

Amine Mebrouki, General Manager Middle East & North Africa, said: “The chocolate market is recovering in the Middle East region. The CHOCOLATE ACADEMYTM Center Dubai supports local businesses in finding the right chocolate solutions to help them win in the market. From empowering women and young talents, to supporting new concepts: The CHOCOLATE ACADEMYTM Center Dubai is the place to be in the Middle East region for everything related to chocolate.”

Rogier van Sligter, President EMEA (Europe, Middle East, Africa), added: “This is an important moment for Barry Callebaut’s presence in the Middle East region. The relocated CHOCOLATE ACADEMYTM Center Dubai will strengthen the collaboration with our customers in the growing Middle East region, helping them to develop their own profile in terms of taste and flavor. Initiatives like this help to grow the Gourmet business in the Eastern part of our EMEA Region.”

The center will also serve as a meeting place for chocolate professionals encouraging the exchange of technical expertise among each other.

Further stating on his part, Anuj Pachauri Marketing Manager – Barry Callebaut Group stated, “We believe the new location of CHOCOLATE ACADEMYTM Dubai will become the beating chocolate heart for chefs and chocolatiers not only in Dubai but in the whole Middle East. This will bring us closer to our customers, helping them express themselves in best possible way.”

For more information about the Barry Callebaut CHOCOLATE ACADEMY™ centers please visit their official website.

mn gheirik enti artwork via Nicole Hajjar for use by 360 Magazine

Issam Alnajjar New Single Mn Gheirik Enti

After unprecedented worldwide success on his debut single Hadal Ahbek, breakout Jordanian pop phenomenon Issam Alnajjar releases his new single Mn Gheirik Enti today via Universal Arabic Music.

Mn Gheirik Enti, which translates to “without you” in English, is a catchy and energetic love song about your partner accepting you for who you are, flaws and all. Issam smoothly sings over bouncy acoustic guitar, percussion, and hand claps, as the tempo picks up in the chorus, and he exclaims, “I keep asking myself what’s missing? How did you approve of me with all my flaws? Me, whose life is upside down. Without you, without you.” The video shows Issam’s growth as an artist and songwriter, as he takes center stage and proclaims his love.

On the inspiration behind the song, Issam says, “This song means so much to me. I wrote it from a personal experience I had. Also, it’s another chapter of my journey from Hadal Ahbek. I am very proud of it, and I hope you all enjoy my hard work behind it.”

Mn Gheirik Enti is the follow-up single to Issam’s global viral hit Hadal Ahbek, released earlier this year. Over the course of a few months, his debut single has amassed over 41 million Spotify streams and 3 billion sound views on TikTok, and the official video has garnered 11 million views on YouTube. The live performance video also has over 80 million views and counting. Earlier this spring, Issam teamed up with Loud Luxury and Ali Gatie on their collaboration Turning Me Up (Hadal Ahbek), which has 14 million-plus Spotify streams to date. The song continues to climb the Billboard Dance/Mix Show Airplay Chart and Billboard Canada CHR/Top 40 Chart, currently sitting at #27 and #11, respectively. Not to mention, last month, he joined forces with R3HAB for Hadal Ahbek (R3HAB Club Remix).

The 17-year-old singer, songwriter, and guitarist has made history with Hadal Ahbek, as it is the first Arabic song to explode worldwide as a viral #1 hit. Upon release, the track peaked at #1 on Spotify’s US and Global Viral 50 Charts and Shazam’s Top 200 Global Chart, as well as reached Top 20 spots on Apple Music’s Global Hits and Viral Hits Playlists. On the international stage, it hit #1 on Spotify’s Viral Chart in 25 local markets, including UK, Canada, Germany, France, and Mexico, and #1 on Shazam’s Top 200 Chart in 24 local markets. The irresistible bop has arrived as a cross-continental anthem and cements Issam Alnajjar as an international artist to watch in 2021. 

ABOUT ISSAM ALNAJJAR

Issam Alnajjar is leading the way for a new generation of artists from the Middle East and North Africa to take over the global music scene. A 17-year-old musician from Amman, Jordan, he had been creating music for a couple of years, studying the songwriting of pop artists like Shawn Mendes and Ed Sheeran and admiring the creativity of iconic artists like Queen and The Weeknd, when he got some inspiration for his breakout hit Hadal Ahbek. After dropping a preview video for the song on Instagram, anticipation from his fans grew larger and larger. By the time he finally released Hadal Ahbek, with Issam’s silky voice and infectious lyrics and melody, the popularity of it exceeded his expectations. Issam says he had only expected 10k views total for his song. That was shattered in one day, and eventually it grew to 100k views a week. And on TikTok, the song only grew bigger and now sits atop dozens of music charts on Spotify, Apple Music, and Deezer. For any artist to have a top song is an accomplishment. But what makes Issam’s feat more incredible is that he achieved this with a song sung in Arabic.

Purdue × Abu Dhabi work on cybersecurity of drones

By Jim Bush

Abu Dhabi has intentions of making the city a leading hub for technology and innovation in the Middle East.

Part of that evolution is utilizing unmanned aerial vehicles (UAVs), or drones, to assist with as many tasks as possible, from delivering packages to aiding in police operations to helping investigate crashes on highways to delivering high-value transports, like organs for transplant.

With autonomy, though, comes risks of hackers and complications between interacting agents.

A group of Purdue University researchers have been tasked to make sure drones and their systems could operate securely, safely and efficiently in the United Arab Emirates capital. Inseok Hwang, a professor in the School of Aeronautics and Astronautics, is principal investigator on a three-year, $2.3-million grant from the Technology Innovation Institute in Abu Dhabi to study the application of secure drone swarms in urban environments.

The project requires expertise in autonomous vehicles, control, sensing, virtual reality and security. James Goppert, a visiting assistant professor in the School of Aeronautics and Astronautics and managing director of the UAS Research and Test Facility, and Dongyan Xu, the Samuel D. Conte Professor of Computer Science and director of CERIAS (Center for Education and Research in Information Assurance and Security), Purdue’s cybersecurity research and education center, are co-principal investigators on the project.

“We will address this problem in a highly integrated, interdisciplinary way,” Hwang said. “We will consider it from the program level to the high-level network of systems, so we accomplish the hierarchic way from the very detailed lower level, the software and hardware level, to the large network of vehicles and from the single vehicle to multivehicle. So it’s multidimensional. That’s one of the unique pieces of this project.”

The project will utilize one of Purdue’s unrivaled assets, the UAS Research and Test Facility. The 20,000-square-foot, 35-feet high facility, located at Hangar 4 of the Purdue University Airport, features the largest indoor motion capture system in the world and offers unique capabilities for novel research.

Goppert will build a mixed reality environment, combining a virtual reality urban environment with a scaled physical model of the city. The drones will fly and navigate the city, and the environment can be programmed to simulate a wide range of settings, including weather, traffic and urban development, to test the drones’ applicability and agility. The testing will be done with single vehicles as well as swarms, which could include 10 drones.

Hwang said he hasn’t seen any research done using mixed reality to this scale. Neither has Goppert.

“Our unique capability is that we have such a large environment to do it,” Goppert said. “Just running so many vehicles at once is going to be a challenge. In the past, several vehicles have been used. But if we’re going to be running swarms where each vehicle needs a rendered virtual mixed reality image, that’s going to be really computationally challenging. That’s what we’re pushing forward.

“We thought we could try to bring it as close to real-life as possible to get as many of the bugs worked out before they actually deploy such a system. We can do it all in software, but there’s an added advantage in bringing it closer to reality by making some of it actual robots.”

Hwang and Xu will have a multitiered approach from the cybersecurity and robustness standpoint. Xu will investigate from the cyber perspective of security, encryption, authentication and peer-to-peer communications. Hwang will develop a mathematical model and use the control theoretical solution approach, assessing potential cyberattacks on the systems and working to design a controller in such a way that the system becomes more resilient to attacks.

“This project reflects exciting synergies between two areas of technical excellence at Purdue: aeronautics and astronautics, and cybersecurity,” Xu said.

Ultimately, all of the research will be integrated and pieced together around the state-of-the-art test bed, which could happen toward the end of the second year of the three-year grant.

With a variety of drones tasked with different assignments, “how do we make sure they play well together?” Goppert said. “We’re trying to simulate that within our facility.”

About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 5 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persistent pursuit of the next giant leap at https://purdue.edu/.

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Mosquito illustration by Kaelen Felix for 360 MAGAZINE

Preventing Mosquito Bites Around Your Home

By Dr. Craig Stoops

For many people, mosquitoes are a part of life in the summer. Their presence is annoying and can even threaten the health of people and pets.  

Fortunately, there are ways people can protect themselves against mosquito bites. Three effective ways to control mosquitoes around a house and limit exposure to their bites are: 1) Source reduction, 2) EPA-approved repellents, and 3) Hiring a professional.

Source reduction

Many mosquito species like to use water found in unattended bird baths or discarded items such as buckets, tarps, and children’s toys as locations to lay their eggs and continue the next generation. By emptying and cleaning bird baths and discarding items that can hold water (often called “tip and toss”) one can greatly diminish the mosquito population around their house and protect themselves from mosquito bites.

It is important to get your neighbors involved as well. What they do will impact you because mosquitoes will easily go from one property to the one next door seeking a blood meal.

EPA-approved repellents

There are numerous safe and effective insect repellents available on the market in a variety of formulations such as sprays, creams and wipes. The best and longest-lasting repellents contain the active ingredient DEET, but there are other active ingredients available such as picaridin, IR3535 and several botanical ingredients such as lemongrass oil and others. Visit the U.S. CDC website on mosquito bite prevention for additional information: https://www.cdc.gov/ncezid/dvbd/about/prevent-bites.html

Researchers are always looking for additional “tools for the repellent toolkit” and new effective active ingredients have been recently found. One example is nootkatone. The EPA has recently provided approval for this active ingredient developed by scientists and the U.S. CDC from the Alaska yellow cedar tree. It has shown in the laboratory to be effective at repelling both mosquitoes and ticks and is available for development by a company into a commercially available product. 

Not everyone will be comfortable using a repellent that contains DEET. And repellents are only effective if people use them, so having ingredients like nootkatone available is important in protecting people from mosquito bites. Here is the U.S. CDC webpage on nootkatone: https://www.cdc.gov/media/releases/2020/p0810-nootkatone-registered-epa.html

Hire a professional

While people can do a lot to control the mosquitoes around their house by discarding and emptying containers that breed mosquitoes, there may be times that getting advice from a professional is necessary to effectively control the problem. Pest control operators specifically trained in identifying the mosquitoes in your yard and recommending an integrated control program can be a great way to provide season-long relief from mosquito bites.  

When considering using a pest control company, be sure to do your homework and make certain you are hiring certified professionals who understand the methods and limitations of mosquito control. These professionals will be able to identify problem areas and use both non-chemical and EPA-approved insecticides to control the problem.

Dr. Craig Stoops (www.mosquito-authority.com), LCDR (ret.) MSC USN, is a retired U.S. Navy medical entomologist and chief science officer at Mosquito® Authority, a mosquito control company. He has conducted mosquito control and research in the United States, South and Central America, Southeast Asia, Africa and the Middle East. He has a B.S. in biology from Shippensburg University and an M.S. and Ph.D. in entomology from Clemson University. Dr. Stoops is board certified by the Entomological Society of America in medical and veterinary entomology.

Rita Azar illustrates fashion article in 360 MAGAZINE

Joor × Chalhoub

Today, Chalhoub Group, the luxury goods retailer and distributor headquartered in Dubai, and Level Shoes, the globally recognized retail concept and destination dedicated to the world of footwear, entered into an exclusive partnerships with JOOR, the world’s industry-standard digital wholesale platform for fashion. Chalhoub Group and Level Shoes join JOOR’s list of more than 30 exclusive retail partners, which includes traditional retailers like Neiman Marcus, Bergdorf Goodman, Harrods and Printemps along with e-commerce based retailers such as 24 Sevres, Shopbop and East Dane. Three quarters of the world’s luxury brands use the JOOR platform to conduct their wholesale business.

Chalhoub Group, which includes Level Shoes and the department store Tryano will use JOOR to power their digital expansion across the Middle East. With this new partnership, Chalhoub joins an exclusive list of 200,000 retailers who can connect with over 8,600 brands worldwide. The rich features of JOOR’s wholesale management platform include seamless navigation of the rapidly changing fashion world using advanced order management, and unprecedented business intelligence via a suite of customizable reports.

“We are thrilled to welcome Chalhoub Group to JOOR’s roster of enterprise retailers,” said Kristin Savilia, CEO of JOOR. “There has never been a more critical time for retailers to use technology as a competitive advantage, enabling 24/7 shop accessibility to buyers and brands from anywhere in the world.”

JOOR’s partnership with Level Shoes comes amidst an increased effort to bring footwear customers onto the JOOR platform and supports JOOR’s push into the Middle East. Earlier this month JOOR announced a partnership with the Arab Fashion Council  to collectively work to digitize Middle Eastern brands. By giving Chalhoub Group and Level Shoes a centralized place to grow their businesses, JOOR will play a key role in helping the companies increase their data insights, orders and access the opportunity of online wholesale growth.

“Digital transformation is something our industry needs to embrace quickly,” said Rania Masri, Chief Transformation Officer of Chalhoub Group. “It was important to us to select a truly global platform which is already used by our brand partners, making it easy for our buyers to build their assortments. It has also been a great experience working with the JOOR team to roll out the platform across Level Shoes and Tryano.”

Lebanon explosion illustrated by Mina Tocalini for 360 MAGAZINE.

Huge Explosion In Beirut

By Vaughn Lowery × Rita Azar

According to CNN, there was a massive explosion in Beirut just now. Shattering glass and debris followed by monstrous amounts of smoke.

A Massive explosion hit an ammunition storage in the port of Beirut. Many Lebanese civilians have been affected, houses have been burned down, glass has been shattered and there has been fatalities.

This blast has not just hit Beirut’s Eastern areas next to the port but has destroyed many key infrastructure building like hospitals, infrastructure buildings, kilometers away, including the headquarters of former prime minister Saad Hariri. The explosive could be heard all the way to the Bekka valleys capital Zahle 56 kilometers away. Al Jazeera’s Zeina Khodr, reporting from Beirut stated, “The explosion was felt across the city.” She added, “There is chaos in the streets.” Tensions are higher than ever.

The source of the explosion is still unknown.

Actual footage can be seen here.

Check out coverage by BBC.

Israel – A Nation

An Army Like No Other How the Israel Defense Force Made a Nation

By Haim Bresheeth-Zabner

“It is said that Israel is an army with a state. This book validates fully this assumption. With a clear and accessible style and with illuminating of many hidden chapters in Israel’s history, Bresheeth exposes fully the militarization of the Jewish State. The book unpacks successfully the military grip of the IDF on every aspect of life in Israel and Palestine, from crucial decisions of going to war to the formulation of the policies towards the Palestinians. Even if you are a knowledgeable reader on the topic, this book will be an essential contribution to your library.”

Ilan Pappe, author of 10 Myths About Israel

“An original and a remarkable interpretation of the wide-ranging impact of the military on Israeli society and one of the most insightful and challenging works on Israeli society from 1948 to our days. His book traces the ways in which military power acquired legitimacy in civilian society and how the use of organized violence became an acceptable solution to all conflicts in Arab-Israeli history. Anyone interested in understanding the Middle East should read this book.”

Shlomo Sand, author of The Invention of the Jewish People

“Bresheeth—one of the most important anti-colonial intellectuals of our era—takes the Israeli army as an entry point to undertake a deep analysis of Jewish-Israeli society. The original contribution of the book lies in its ambitions and scope: Bresheeth brilliantly describes the way an army whose ethos is rooted in Jewish historical trauma, has grown to become the occupation arm of Zionism, the motor of its settler-colonial domination and the basis of its politics of separation.”

Eyal Weizman, author of Hollow Land

Hardback / $29.95 / August 25, 2020 / 9781788737845

A history of the IDF that argues that Israel is a nation formed by its army.

The Israeli army, officially named the Israel Defence Forces (IDF), was established in 1948 by David Ben-Gurion, Israel’s first prime minister, who believed that “the whole nation is the army.” In his mind, the IDF was to be an army like no other. It was the instrument that might transform a diverse population into a new people. Since the foundation of Israel, therefore, the IDF has been the largest, richest and most influential institution in Israel’s Jewish society and is the nursery of its social, economic and political ruling class.

In this fascinating history, Bresheeth-Zabner charts the evolution of the IDF from the Nakba to wars in Egypt, Lebanon, Iraq and the continued assaults upon Gaza, and shows that the state of Israel has been formed out of its wars. He also gives an account of his own experiences as a young conscript during the 1967 war.

He argues that the army is embedded in all aspects of daily life and identity and that we should not merely see it as a fighting force enjoying an international reputation, but as the central ideological, political and financial institution of Israeli society. As a consequence, we have to reconsider our assumptions on what any kind of peace might look like

Professor Haim Bresheeth-Zabner is a Filmmaker, Photographer and a Film Studies Scholar, and 2nd Researcher at the School of Oriental and African Studies (SOAS). He is the editor of The Gulf War and the New World Order (with Nira Yuval-Davis), and the author of The Holocaust for Beginners (with Stuart Hood). His films include the widely shown State of Danger (1989, BBC2)—a documentary on the first Palestinian Intifada—and London is Burning, after the 2011 riots. He has also written in the Israeli Ha’aretz and the Cairo-based Al-Ahram Weekly.

Claude Lévi-Strauss, Emmanuelle Loyer, 360 MAGAZINE

Claude Lévi-Strauss

Academic, writer, figure of melancholy, aesthete – Claude Lévi-Strauss (1908-2009) not only transformed his academic discipline, he also profoundly changed the way that we view ourselves and the world around us.

In this award-winning biography, historian Emmanuelle Loyer recounts Lévi-Strauss’s childhood in an assimilated Jewish household, his promising student years as well as his first forays into political and intellectual movements. As a young professor in 1935 Lévi-Strauss left Paris for São Paulo to teach sociology. His rugged expeditions into the Brazilian hinterland, where he discovered the Amerindian Other, made him into ananthropologist. The racial laws of the Vichy regime would force him to leave France yetagain — this time for the US in 1941, where he became Professor Claude L. Strauss, toavoid confusion with the jeans manufacturer.

His return to France, after the war, ushered in the period during which he produced his greatest works: several decades of intense labour in which Lévi-Strauss reinvented anthropology, establishing it as a discipline that offered a new view on the world. In 1955, Tristes Tropiques offered indisputable proof of this the world over. During those years, Lévi-Strauss became something of a national monument, a celebrity intellectual in France. But he always claimed his perspective was a “view from afar,” enabling him to deliver incisive and subversive diagnoses of our waning modernity.

Loyer’s outstanding biography tells the story of a true intellectual adventurer whose unforgettable voice invites us to rethink questions of the human and the meaning of progress. Lévi-Strauss was less of a modern than he was our own great and disquieted contemporary.



The Author: 

Emmanuelle Loyer
 is Professor of Contemporary History at Sciences-Po, Paris. Her biography of Lévi-Strauss was awarded the Prix Femina essai in 2015.