Posts tagged with "shopping"

PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

Computer illustration by Kaelen Felix for 360 Magazine

8 Ways to Shop Online Smart and Safe

Introduction

The past couple of decades has seen brick-and-mortar become overshadowed by their online counterparts. And while some shops have been able to avoid this—the popularity of Microcenter among tech enthusiasts has kept it alive—many stores have either closed down or have shifted their focus onto online storefronts.

This isn’t necessarily a bad thing, either! But learning the ins-and-outs of online shopping can take a while, and newer online shoppers are often tricked or scammed into spending more than they actually need to. Today, let’s go over a few tips and tricks for online shoppers that will work in 2021 and beyond.

8 Tips for Online Shoppers

1. Use a VPN for Regional Pricing

Not all currencies are equal in value. Therefore, products are priced differently from country to country. This is especially true for software such as video games and creativity programs, which regulate prices depending on where the software is being sold.

Unfortunately for some countries, these changes in price means spending more on a product thousands or millions of others spent less money on. There is one trick, however, that works a majority of the time: VPNs.

Virtual Private Networks allow you to change your server location, essentially tricking websites into thinking you’re located in a country of your choice. In other words, a VPN download allows you to get the best pricing available.

Be careful where you do this, however. Certain software storefronts like Steam ban accounts that are involved in doing this. And yes, you will most likely be detected.

2. Set Alerts For In-Demand Items

Certain products—products like new graphics cards or processors, for example—sell out quickly, and the recent COVID pandemic has hurt shipping times enough to ensure that many won’t be able to get their hands on certain products until the middle or end of this year.

To avoid playing the waiting game, set up alerts for products you want on multiple storefronts. Sites like Amazon, Newegg, Best Buy, and other online merchants allow you to receive emails or texts whenever a product you want becomes available.

3. Download Honey for Potential Savings

Online storefronts can’t and don’t tell you everything about a product, especially when it comes to pricing. If Amazon were to display the price history of its own products, that would hurt sales. Therefore, that data is off-limits to consumers. But that doesn’t mean there aren’t programs dedicated to doing that.

Honey, a shopping-dedicated app, displays the pricing history of products for most major online storefronts. Honey will tell you if you’re receiving the best price or if the product is at its “historical low”.

Along with a product’s price history, Honey will also automatically enter potential savings coupons, though these codes are iffy at best.

4. Wait for the Nearest Holiday

Sometimes you want a product then and now. However, certain products and equipment are best bought during certain holidays. For example, TV purchases are best done during Black Friday or major sporting events such as the Superbowl.

Take a look at what you’re hoping to purchase and when you think it may go on sale. If there’s a holiday near, it’s best to wait and see if it goes on sale. But there is one downside to this: the product you want may sell out on said holiday (such as a Black Friday deal). 

It’s certainly risky waiting for a sales holiday, but hey, if you want a deal, you have to take risks! And waiting for the holidays before making a purchase is a low-risk tactic.

5. Invest in Smart Rewards Programs

If you find yourself shopping on a certain website, think about joining their smart rewards program. A good example of such a program would be Best Buy’s membership program, which rewards you the more purchases you make, offering you discounts and coupons.

Other online storefronts may offer optional subscriptions—Amazon Prime, for instance—that reward subscribers with free access to services and offer early deals. The point is, if you use a website frequently, make sure you’re being rewarded for it.

6. Sign Up for Promotional Deals

Keeping up with all the deals websites release to the public on a daily basis is difficult, if not outright impossible. Fortunately, most shopping sites let users sign up for promotional deals and offers that they would receive either through email or text.

Some of these sites may even allow users to filter the type of promotional deals they receive. If not, however, that’s ok! You may be able to find deals you never even thought about looking for!

7. Look Out for Cashback Offers

Companies love offering cashback offers on their products. But why would a store like losing money? Well, they don’t! 

Despite some products being sold with cashback offers, many buyers never cash out due to the frustrating process of receiving said cashback. Usually, fulfilling a cashback offer requires the buyer to sign and mail a form to the company—a process many don’t want to put themselves through because it’s so dated and time-consuming

But if you happen to come across an item you want and it’s being sold with a cashback offer, then why not use it? Even if you never use it, it’s nice to have the option.

8. Be on the Lookout for Coupon Codes

Earlier, I mentioned Honey and one of its features that applies discount codes at checkout. I also mentioned that Honey’s discount codes are, at best, finicky, and at worst, useless. 

If you desire a more personal touch to discount codes, then check out the multitude of sites that are dedicated to logging coupons and discount codes for various sites. 

That said, not all of the codes found on these sites will work, but many of them are user-entered, meaning there’s a decent chance at least one of them works.

Conclusion

Online shopping is the same thing as regular shopping, except you can shop from the safety of your couch instead of going out. And just like in-person shopping, there are ways to find the best deals. With these tips, your online shopping experience will see a major improvement. 

How to Stay Awake During a Long Layover So You Don’t Miss Your Flight

The comfort on board planes has significantly improved compared to a couple of decades ago, especially during long-haul flights. Today, you can watch video content on streaming services on your phone or other device. Most airlines even offer access to wifi these days, That means you can play free no deposit bingo, read the latest news, or even respond to business emails to save some time.

While the actual flight might be more enjoyable than in the past, a problem occurs when you have a long layover. Nobody likes to wait for hours until their next plane arrives and they take off to their final destination. However, sometimes it is the only option for the intrepid traveler. Here is what you can do to pass the time quickly and ensure you don’t miss the next flight!

Do You Have Enough Time to Explore the City?

Here is the first thing to ask yourself – how many hours will the layover last? You might have ten hours between the flights, but you need to be at the airport for an hour or two before the next flight. That is something to consider when calculating if you have enough time to leave the airport.

If you have several hours to spare, there is no reason why you shouldn’t explore the city. It might be a unique opportunity because who knows when you will find yourself in that location again. 

The experts advise designing your city exploration plan in advance. You probably won’t have time for everything, so focus on sight or two that you want to see the most, with perhaps a meal away from the typical airport fare. Additionally, make sure that you return to the airport by the specified time. Make sure to leave some wiggle room in case something goes wrong, such as your taxi getting in a traffic jam while taking you back to the airport. It’s better to be at the lounge an hour or two earlier than to risk missing your flight. Remember – this is only a layover. It isn’t worth missing your ride to your final destination!

Your Gadgets Are Your Best Friend

It’s vital that your mobile phone is fully charged and capable of enduring active use while you are waiting for the next flight. Your cellphone will allow you to check-in with your friends and loved ones and talk to them. You will also need it for other activities we suggest later in the article. Anyone living in the modern age understands the essential nature of a cellphone while traveling. If you are traveling to a foreign country, you might want to consider being prepared with a SIM card for your destination(s). Otherwise, you might be swarmed with hidden fees.

Apart from a mobile phone, you might be carrying a laptop, tablet, or another device. All these can be useful to pass the time, so make sure you have sufficient battery. The alternative is to find a place to charge at the airport, which can be a restaurant or coffee shop. Additionally, you can be prepared by bringing your own portable charger. These are an essential gadget for any traveler – some suitcases even come with them built in these days!

Here is what you can do with these devices:

  • Respond to business emails and finish work-related tasks – you have time to spare, so why wouldn’t you use it intelligently and complete those work-related things you’d like to avoid while on vacation? Whether it’s responding to emails or writing a draft of a meeting, all it takes is finding a quiet place where you can focus.
  • Play games – mobile phones and tablets feature games that can keep you interested for hours. If there is a game you love playing at the moment, you will have several hours to enjoy it, which is a true blessing.
  • Watch TV shows and movies – the odds are the airport has high-speed internet, so how about watching a few episodes of your favourite show?
  • Listen to music – you will need headphones because you don’t want to disturb the passengers, but listening to your favourite tunes is another option. Furthermore, you can also listen to podcasts and other content. 

Make a Game Out of People Watching

Some people find it a bit strange, but others believe this is a creative way of passing the time. The idea is to position yourself in a place where people often pass by, and the airport is the perfect location for that. Your task is to watch a person and see what you can guess about them. Some find coming up with elaborate backstories for different travelers quite amusing.

Perhaps you can guess where they came from and then see what their luggage says. Make sure that you do the entire watching discreetly because it should never be one’s intent to make another traveler uncomfortable.

Freshen Up for Your Next Flight

Most airports have large toilets where you can invest some time to freshen yourself up to feel better. You probably have carry-on luggage that includes your skincare and other cosmetic products. Even a couple of wet wipes, a mouthwash and a swipe of deodorant might do the trick. 

If you want to take things to the next level, discover if the airport offers showers or spa services. Many airports where layovers are common include these facilities as they want the layover passengers to feel comfortable. You can get your batteries charged and energized by having a hot shower or getting yourself a massage to relax after a tiresome flight. Why approach the next step of your journey feeling overly foggy, when you can approach it pampered and prepared?

Are You Feeling Hungry?

The next thing to consider is whether you could use a nice meal. Most airports offer multiple restaurants and fast food facilities, but the time of day (or night) will effect which of them are open. If it’s the middle of the night, the odds are that only a late-night snack bar will be available, which is better than nothing. Treat yourself to a coffee, and healthy snacks such as a granola bar or fruit to keep you feeling energized.

However, if you find yourself at the airport in the afternoon, you can probably pick between multiple options. Since you are not in a rush, take some time to think and go with the restaurant that seems most tempting. It may even be an excellent opportunity try the local cuisine.

Read a Book

Did you start reading a book on your first flight and didn’t have time to finish it? If you can’t wait to see what happens next, how about reading it now? If it is an interesting read, it will help keep you wide awake and engaged in your surroundings. That’s the entire point – finding an activity you find attractive ensures you don’t fall asleep.

Books are a convenient way of passing the time but don’t forget to pick them carefully. If you need to start a new book and you find it boring, you might become sleepy. That’s why choosing the right title is imperative, so go with those books you know you will like. Many airports offer bookstores where you can browse numerous titles if you are in the market for something new.

Conclusion

It’s not pleasant when you have to wait for hours for the next flight. However, we staying awake can be easier if you engage in entertaining activities. Apart from ensuring that you don’t fall asleep, time will pass more quickly until you finally hear that boarding call to your final destination.

You want to plan your layover before heading on a trip. Make sure all devices like smartphones and laptops are charged and don’t hesitate to bring books and headphones to listen to music. It’s all about designing a layover plan that suits your preferences, as that one increases the odds of staying awake for as long as necessary.

Image Credit Courtesy Louis Vuitton_Brad Dickson

Louis Vuitton in Miami’s Design District

Louis Vuitton’s Spring-Summer 2021 Men’s Collection debuts in North America as part of a multi-faceted installation in Miami’s Design District on December 4th. The Temporary Residency showcases the collection within the lively universe of The Adventures of Zoooom with Friends, a fantastical crew of characters conceptualized by Men’s Artistic Director Virgil Abloh, on a raucous international voyage representing the fundamental belief in inclusivity at the core of the House’s approach to Menswear.

First introduced at the 2020 Digital Fashion Week in Paris, Zoooom with Friends took the establishment by storm with their joyfully animated escapades throughout the city. Soon reborn in Shanghai and Tokyo as gigantic balloons, Zoooom with Friends has now embarked on a global adventure, celebrating the House’s spirit of travel. Miami is their first-ever stop in North America. Guests at Jungle Plaza will navigate an engaging outdoor environment featuring the Zoooomies’ larger-than-life balloon figures positioned amongst their bespoke shipping containers, alongside delightfully irreverent sculptures.

The Louis Vuitton Men’s Temporary Residency at Miami Design District will also feature a custom Augmented Reality experience. Quick Response codes displayed on the containers will activate via SnapChat, allowing guests to interact with the Zoooomies’ animated incarnations, while generating their own unique and shareable content.

Making its first-ever appearance in North American at Louis Vuitton Men’s Temporary Residency at Miami Design District, the Spring-Summer 2021 Men’s Collection is founded in four methods of upcycling: new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.

The Temporary Residency will offer clients the opportunity to pre-order the designs in advance of the launch in Louis Vuitton stores worldwide. In addition to the Spring-Summer 2021 Men’s Collection preview, guests will discover a full suite of menswear moments from Men’s Artistic Director Virgil Abloh, including the second LV2054 Capsule Collection—a performance-inspired technical line-—making its international debut. This season, LV2054 clarifies its message and extends its reach in a multi-climactic collection derived from methods used in professional skiwear.

Louis Vuitton Photo by Brad Dickson
Louis Vuitton Photo by Brad Dickson
Image Credit Courtesy Louis Vuitton BFA.Com

Queen’s Greatest Hits

Queen’s cornerstone “Greatest Hits” album is, once again, in the Top 10 of Billboard’s 200.

Released in 1981, the album has been on the charts for 412 weeks, finally landing at No. 8, up from its previous spot at No. 36. It previously peaked at No. 11 in 1992, the year following front man Freddie Mercury’s untimely death.

The now nine-time platinum album is also No. 1 on Billboard’s Vinyl Albums Chart with the second-largest sales week of 2020 for any vinyl release.

With monster hits from the iconic rock band like “Bohemian Rhapsody,” “We Will Rock You,” “We Are The Champions,” “Fat Bottomed Girls,” “Another One Bites the Dust” and so many more, it’s no wonder the album has stood the test of time.

Queen recently teamed up with both Target and Walmart to release brand new vinyl exclusives. Both are two-disc LPs, 180 gram.

Those opting for the Target exclusive will be treated to ruby blend marble vinyl while those who purchase from Walmart will receive red and white vinyl. The biggest fans of Queen might even be found purchasing both.

The band also recently released a live album with American Idol alum Adam Lambert at the helm. The album is titled “Queen + Adam Lambert Live Around The World,” and it landed at No. 1 on the UK’s official albums chart.

It was the first time a Queen album topped a chart since 1995’s “Made in Heaven.”

Queen is no stranger to the top ten, as this is their ninth album to land there. It will join the soundtrack for “Bohemian Rhapsody,” “Greatest Hits I, II & III: The Platinum Collection,” “Classic Queen,” “The Game,” “Jazz.” “News of the World,” “A Day at the Races” and “A Night at the Opera.”

Queen’s “Greatest Hits” is still the best-selling album of all-time in the UK.

Cotton Style House – Holiday Edition

Warm weather is just about out, and cold weather is on its way in, so stir up some hot chocolate and grab a warm blanket and your favorite movie because Cotton Incorporated is here to help.

Cotton Incorporated announced the launch of its limited-time holiday shop Monday. It is called Cotton Style House – Holiday Edition and is available exclusively on Amazon.

From now until the end of the calendar year, a variety of cotton apparel, gifting and home items are available, all curated by world-renowned celebrity stylist Irma Martínez.

Using virtual programming and a goal to connect all communities and cultures, the collection aims to bring people together at a time during which togetherness has come in short supply.

You can see actress Debby Ryan and influencer Daniela Ramirez and her husband in their favorite styles by clicking right here. You can also see the entire collection and find the right pieces for your taste.

Marissa Barlin, director of brand partnerships for Cotton Incorporated, said The Cotton Style House is celebrating the holiday season with chic, cotton-rich styles to provide both comfort and joy.

“The collections speak to how consumers anticipate celebrating the season with a focus on personal panache or creating a cozy home,” Barlin said.

With brands like Mara Hoffman, Levi’s, Calvin Klein and STAUD, the collection shows the versatility and comfort of cotton.

Ryan Clark, Gregory Dava, Coco Bassey and Jill Wallace also joined to show off their favorite cotton styles and trendy designs that they’ll be sporting this holiday season.

Each creator worked alongside Cotton Incorporated and Irma Martínez to create unique looks that represent their styles and personalities, and now they’re offering everybody a chance to join in the fun.

To shop the whole collection, you can click right here.

You can also follow Debby Ryan, Jill Wallace, Ryan Clark, Patrick Van Negri, Daniela Ramirez and Gregory Dava on Instagram.

Mina Tocalini, 360 Magazine, COVID-19

Annual (RED) Shopathon Lights Up Today

The sixth annual (RED) Shopathon lights up today ahead of World AIDS Day and Giving Tuesday, December 1st. Offering more than 200 stylish and giftable products that give back with every purchase, the campaign is supported by Merck (known as MSD outside the U.S. and Canada) and will see (RED) generate money for the Global Fund to fight two pandemics: AIDS and COVID-19.

THE ALL-NEW (echo)RED AND OVER 170+ (RED) PRODUCTS ON AMAZON.COM/RED:

For the fourth year, (RED) is partnering with Amazon to give customers a single destination to shop more than 170 products that give back, spanning tech, health & wellness, kitchen & home, and more.

New for 2020 is the next-generation, limited-edition (echo)RED, featuring an all-new sleek spherical design, premium sound, and smart home hub support for Zigbee, Bluetooth Low Energy, and Amazon Sidewalk. Amazon will donate $10 of every (echo)RED sale to the Fund for the Global Fund to support COVID-19 response and HIV/AIDS programs in sub-Saharan Africa.

Customers can also donate to (RED)’s fight against these two pandemics on any Alexa-enabled device by simply saying, “Alexa, donate to (RED).” With all products available at amazon.com/red, shoppers can put impact into every purchase. The limited-edition (echo)RED is available starting today for only $99.99 (amazon.com/echored).

(RED) LAUNCHES ITS FIRST-EVER VIRTUAL POP-UP SHOP ON SNAPCHAT:

(RED) is launching its first-ever immersive pop-up shop on Snapchat. Using Snapchat’s AR technology, users can now browse and buy Amazon.com/RED products directly from their mobile app, and support (RED)’s fight against AIDS and COVID-19. The lens, supported by Merck (known as MSD outside the U.S. and Canada), is live worldwide today and accessible throughout the duration of the campaign. Snap, shop, and save lives by going to this link.

American Cancer Society charity digital pop up for MCM illustration by Maria Soloman for 360 MAGAZINE

MCM x ACS

By Armon Hayes

On Wednesday, October 14 MCM and style architect Misa Hylton will go LIVE promptly at 10:55am from Soho for an exclusive virtual shopping event. An RSVP only experience for their partnership with the American Cancer Society; together they fight relentlessly for a world free of Cancer. This year, I was welcomed to support the first-ever virtual shopping event, hosted by iconic stylist and MCM’s Global Creative Partner, Misa Hylton. With intense purpose, she inspires us by remixing her vision with functionality. Provided with live updates leading up to the event via text, coupled with the means to interact and shop look-book in a touchless society.

How it works: 

Request desired favorites with SKU and await an invoice by email to complete transaction. 20% of proceeds from sales of this event will be donated to support the ACS. The 30-minute live event will feature MCM’s Fall 2020 pink assortment. At 11am the full assortment preview will begin, followed by a Q&A from Hylton. Qualifying orders will additionally receive a gift. Misa will style six looks on-model and show different ways you can wear these must-have pieces. With the goal being to shop to one’s content, if you ever needed a reason to shop until you drop, this event would be it. No trick, but certainly a treat for a cause we all know and are too familiar with. For those survivors and current fighters, their families and community warriors stand proudly with them through the fight despite at times feeling hopeless. This month in particular creates a driving force within me. Currently, I am approaching the five year anniversary of Liam Maurice Fields; my cousin who transitioned during his fight with leukemia. Only a child and here for a short time, it’s often the smallest things that are the most impactful. 

MCM and the American Cancer Society are providing an opportunity to join the fight against cancer. Funds raised through the 2020 campaign will assist cancer patients in a variety of ways, including:

Education: The American Cancer Society educates the public, providers, community members and employers regarding cancer screening guidelines.

Advocacy: The American Cancer Society Cancer Action NetworkSM, the American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, advocates on behalf of cancer patients at local, state and federal levels (including access to no-cost COVID-19 testing for insured and uninsured individuals).

Research: The American Cancer Society has dedicated over $4.9 billion dollars toward cancer research since 1946.

Service: The American Cancer Society provides cancer information and support through its 24/7 helpline at 1-800-227-2345 and online at cancer.org.

MCM is proud to participate this year with innovative concepts in these times. Last October, MCM’s pink product campaign raised over $20,000. The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer. The coronavirus pandemic has brought challenges for cancer patients worldwide, but cancer hasn’t stopped and neither has the American Cancer Society. Together, both organizations are committed to moving us closer to a world without cancer and appreciate the support from supporters, clients and friends. 

About The Host: 

Misa Hylton’s global influence can’t be overstated; she reaches +3.1 billion people worldwide through her relationships and collaborations with networks and publications, celebrities and brands. She has the admiration and ear of today’s biggest household names in music, entertainment and popular culture. She continues to revolutionize fashion at various levels – collaborating with luxury fashion house MCM as Global Creative Partner, styling private celebrity clients, featuring as a commentary subject in two documentaries on music epochs, leading a new generation of creatives at her Misa Hylton Fashion Academy and instructing professional studies courses at the Fashion Institute of Technology. Misa continues to transcend categories by constantly redefining modern style.

Pine-Sol x COVID-19

By Justin Lyons

The United States Environmental Protection Agency approved Pine-Sol Original Multi-Surface Cleaner to be added to a list of disinfectants proven to kill SARS-Cov-2.

According to a press release from The Clorox Company, a third-party testing company found that Pine-Sol killed SARS-Cov-2 on “hard non-porous surfaces” within ten minutes of contact.

The entire list of approved disinfectants, including many others from The Clorox Company, can be seen by clicking right here.

The key appears to be glycolic acid, as it is listed as an active ingredient in killing SARS-Cov-2 by the EPA and is listed in the ingredients for Pine-Sol Multi-Surface Cleaner by SmartLabel.

The press release pointed out that 58% of black millennial women are essential workers during the pandemic, putting them on the front lines and, therefore, at high risk of contracting the virus.

40% of black millennial women also expressed concern about access to disinfectants that kill SARS-Cov-2, while over 60% are concerned about keeping their families safe, keeping themselves safe and their financial stability.

While things like bleach, disinfectant wipes and Lysol sprays remain in high demand and difficult to find, Pine-Sol could help the fight against COVID-19 inside homes.

Chris Hyder, vice president and general manager of the cleaning division at The Clorox Company, looks at Pine-Sol’s availability as an important factor.

“With a long-standing history of being a powerful cleaner and disinfectant, and the trusted brand choice within the Black community, Pine-Sol® Original Multi-Surface Cleaner now offers the clean families have trusted through generations with the protection they need right now against the spread of SARS-Cov-2, the virus that causes COVID-19,” Hyder said. “We hope this new Pine-Sol® kill claim will increase access to disinfectants that can help prevent the spread of COVID-19.”

The Clorox Company’s press release also explained the most effective way to use Pine-Sol on household surfaces.

First, apply Pine-Sol with a clean sponge or cloth to the surface. Then, wet the surface and allow ten minutes to kill SARS-Cov-2 before finally rinsing area. The Clorox Company also advised removing excess dirt and dust with a pre-clean prior to using Pine-Sol.

The EPA’s list of approved disinfectants says additional products may be effective against SARS-Cov-2, and they will update their list as needed. They also advise following the directions on all product labels for safe and effective use.

It is possible that products not on the list could work against SARS-Cov-2 if it has an EPA registration number and lists human coronavirus as a target pathogen.