Posts tagged with "equinox"

Easing Back into Exercise

A message from our Fitness Editor, Kupah James.

Let’s be honest, the COVID 15lb weight gain is a real thing. Lately, there has been a huge increase in people seeking out the next best fitness trend to try and shed their stay-at-home fluff and get back into shape. Diving into the fitness lifestyle can be a little overwhelming if you do not know exactly where to start. Luckily, we’re here to pave the way and help you find the best routine for YOU.

If you think you have to run a marathon or join a CrossFit gym to get back into your healthy routine, think again. Sometimes setting an unrealistic goal or diving into a workout style you don’t love can be the most detrimental decision of the process. It can be easy to follow social trends and check out the latest HIIT class near you, but what if it’s not exactly your style? I teamed up with fit-pro Chelle Mahoney and laid out the most important steps to ensure longevity and effective workout habits!

Play to Your Strengths

If you absolutely hate to box, don’t pick up boxing. Same goes for yoga, CrossFit, running etc. The biggest feedback we hear in the fitness industry when people stop their chosen workout is, “I didn’t like it” and that’s OK! Pilates is not everyone’s jam but find what is. If you grew up on a bike, pick up spinning. If you absolutely love to be in the water, start swimming laps. Find what you’re good at and go be great at it. Then step by step you will start implementing other forms of fitness into your routine to compliment your workout.

Quality and Consistency

Make a plan and stick to it. It truly is that simple. Whether you work a 9-5 or travel for a living, creating a workout schedule ahead of time sets you up for success. Our best advice is plan a month ahead. Break out the calendar, set aside times for yourself to sweat and stick to it. Write it down, sweat it out, reap the benefits, repeat.

Steady State Cardio

Have you ever been to a class where the instructor is screaming at you to run faster, spin harder or max out your heart rate. Yeah, we’ve all been there. HIIT training is a hot commodity these days and is more popular than ever. However, HIIT is only sustainable for so long. How about revisiting your steady state cardio days? This is the true sneak attack for fat loss. So how do we do it? Most simply put, create lower intensity forms of cardio for longer amounts of time. This can be anything from a brisk walk to a longer endurance style jog. The trick is to not max out your heart rate so you have to stop the exercise. Combining lower intensity with longer holds creates a cardio lifestyle built around lasting longevity.

Importance of Community

Yes, we get it, sometimes it sucks waking up at 6 am to fit your workout in before heading to the office. The best life hack we have for this problem; find your workout partner. This can be anyone including, but not limited to, a best friend, co-worker, sibling, neighbor etc. Having an accountability partner creates healthy habits for you to get after together! Knowing you have someone to sweat with makes it much less likely to hit snooze and skip your workout. Adhere to your schedule together and #MakeMoves.

Before you tune out and stop reading, allow us to wrap this up now that we’ve listed some easy steps for you to create and start implementing workouts into your new routine. With this new stay at home lifestyle, long term wellness is the goal. Make a schedule and stay consistent. Not every workout has to be all-out max effort, steady state is the fat loss key. Find your workout buddy and stay accountable. Lastly, find your groove and what makes you smile as you sweat. These are the simple steps to make your sweat schedule a consistent habit. If you are dreading your training it will have an expiration, and we’re in this for the long haul baby.

Rita Azar illustrates a story by Kupah James in 360 MAGAZINE.

Top 10 Virtual Trainers

By Kupah James

Squad, with most gyms out of commission, it can be difficult keeping with those gains. Below, are 10 Virtual Trainers for you to explore. Try one of them or all of them, since they all have something unique to offer.

Kupah James – Celebrity Trainer, Creator of Bodyweight BootKAMP, ZOOM Klasses Tuesday – Friday. All classes are total body welcoming all levels. No equipment is necessary!

Heath House Fitness Studio, Originating from Kansas, Operating out of West Hollywood, HiiT, Full Body, Muscle Specific. Live and On-Demand Classes.

VFL is hosting a variety of Virtual classes throughout the week from various experienced trainers

Nichelle Hines – Actor, Dog Mom, Activist, Nichelle has created a wonderful brand surrounding Health and Fitness

Chloe Levray – Specializes in Sports Medicine, + Precision Nutrition Coach, Animal Flow

Adrianne Nina – Functional Breath Work, Natal, and Nutrition, Virtual Private Training

Evan Ruiz – Pre/Postnatal certified, Online Virtual Coach, Specializing in Hip Movement + Strength

Y7 Studio – Sweat Dripping, Beat bumping, Candle Lit YOGA… Namaste, NY, LA, Chicago

Monique Bell – NASM Personal Trainer, Fitness Ambassador, Team Edge 1 Athlete, Health House

Kim Glass – Olympic Medalist, Fitness Trainer, Coach, Model, Motivational Speaker

Covid and health illustration

Coronavirus 2nd Wave

By Eamonn Burke

As states are beginning to reopen from the months-long quarantine due to the outbreak of the novel coronavirus COVID-19, and summer approaches, hoards of people are going back in public in a largely relaxed manner in terms of the social distancing and protective measures. Restaurants, shops, and gyms such as Equinox are opening, and people are excited to get back to normal life. Another major source of the spread has been protests, as crowds gather in cities across the nation to fight racial injustices in the country. While most are seen wearing masks, the spatial proximity is still certainly cause for concern.

It should come as no surprise, then, that COVID cases have spiked in recent weeks. 19 states, mostly in the southern and western parts of the country, reported increases in average COVID cases in the past two weeks. Texas has been hit especially hard – hospitalizations have doubled since memorial day, and hit record highs for multiple days in a row. North Carolina and Florida have experienced similar peaks. The county judge in Houston is contemplating another stay at home order.

There is concern in the east as well, as New York Governor Andrew Cuomo warns against a comeback of the virus in response to a video of a large crowd of people in Manhattan with few masks in sight.

The stock market is reacting to these troubling signs, as the Dow Jones Industrial Average has plummeted, as has S&P and Nasdaq.

Recent projections put the U.S. at 130,000 total deaths by July 4, and over 100,000 more deaths by September. There is good news too – Dr. Anthony Fauci says that the progress in the search for a vaccine is promising, and we could have trials running by the end of this year.

Sara Sandman, illustration, fitness, 360 MAGAZINE

How fitness clubs are using social media to engage members

By Michaela Auger – TrainAway

There’s no doubt that a brand’s social media strategy can make or break it. And in recent years, we’ve seen that social media is an important part of representing a business and communicating to different audiences. 

Most people get their news and updates through social media platforms. In fact, active social media users account for 2.89 billion people. 

For fitness clubs, social media is an invaluable and influential tool to reach audiences – especially during difficult times like the current COVID-19 outbreak, when people cannot go to the gym in-person. 

In response, these are a few of the methods fitness clubs are adopting to engage members via social media. 

How gyms and health clubs use social media to establish their online brand

Sharing daily workouts 

In the fitness world, people love workout videos. They like to have a general idea of what they will be doing before they commit to joining a club on a full-time basis. For example, ELBGYM, who are located in Germany – are offering tailored workouts on their Instagram feed, encouraging their members to stay active within their daily lives. It’s especially important for fitness clubs to offer a different workout each day to appeal to all their members. Non-members can see and enjoy what ElbGym has to offer, and potentially sign-up once the fitness club reopens.

Sharing recipes for healthy eating 

Eating right isn’t easy, and people can feel overwhelmed when trying to find healthy recipes that taste good and are easy to make. Some fitness clubs, such as Neoness – located in France – are sharing their favourite healthy recipes on Instagram to motivate members to eat nutritious meals. 
Whether it’s a superfood salad, the perfect pre-workout smoothie or a guilt-free snack, members definitely appreciate the fitness clubs doing their homework for them and helping plan daily meals.

Motivating members with quotes

At some point, everyone hits a wall in their fitness regime. This is where gyms like EasyGym help their members to climb that wall, with a little motivation via an inspirational quote. Inspiring words on Facebook and Instagram push users to get out of bed and complete a workout. Plus, this content is extremely sharable, so followers repost the content, the gym gets a boost in brand awareness and maybe even new recruits.

Using hashtags to boost reach

Hashtags are a great way to grow fitness clubs’ social reach and engage with members or potential members. By putting using hashtags (#) users can see a stream of content related to the phrase and spend time exploring the topic online. 

For example, PureGym uses trending hashtags on their Twitter and Instagram posts around popular fitness topics. If #YogoFlow is trending, PureGym posts about specific yoga exercises to add value to the conversation. Many social media users post using trending hashtags, so fitness club owners like Puregym are sure to make their content stand out and not get lost in the noise. 

Overall, social media is a crucial part of any business, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your members.

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KOLLINS EZEKH

By Vaughn Lowery

Born in Russia and raised in Thailand, Kollins Ezekh has been a leader within the realm of fitness for 15+ years. He’s made brief appearances in Men’s Journal, Shape Magazine, Oxygen Magazine as well as Target. In addition, he has been interviewed on multiple networks: KTLA 5, Fox 11, ABC, Good Day LA and CBS.

Loads of celebrities have gravitated to this vegan trainer for a myriad of reasons. Handsome and ripped. He’s defied all of the myths with his plant-based chiselled physique. No wonder he has been tapped by Floyd Mayweather to help establish one of the fastest growing gym franchises in America. With him at the head, they’ve grown from one location to over a 100+ in just under a year.

As a personal life coach, Kollins is extremely competent and well-versed within his discipline. Charismatic yet informative, he constantly produces fitness content which people can indulge in while on the go. This Aries has fabricated results-driven regimens which make an impact on a person’s overall mental/health.

The future is exceedingly bright for this well-positioned member of an elite community of fitness gurus. While some of his counterparts tote around NASM certificates, he pushes an unprecedented work ethic which is unequaled by many.

360 Magazine, Ethan Solu

CLUB 360

Club 360 is a hands-on training pop-up event. A fitness × lifestyle activation, promoting wellness and fun to an elite community of exercise enthusiasts. It’s a full sensory experience, combining music, style, taste, scent and flavor.

Helmed by emergjng Los Angeles DJ and notable Equinox WEHO Group Class Intructor Kupah James. With top notch accredited personal trainers in tow (Kollins – Mayweather Gym Miracle Mile, Anthony Sovinsky – Equinox West Hollywood, Frances Flores, Equinox West Hollywood), attendees will be able to indulge in a four hour aerobic social engagement with light bites, LIVE DJ, pyrotechnics as well as healthy handcrafted cocktails. Vendors within the realm of wellness will be sprinkled throughout venue to provide samples and gift bags.

This will become LA’s most talked about ‘Sunday Funday’ immersive atmosphere focused on the following:

Burning

Cardio

Core Training

High-intensity Interval Training (HIIT)

Metabolic Conditioning

Mind-body

Muscle Confusion

Plyometrics

Location: TBD

Date: TBD (preferably on a Sunday)

Time: noon-4pm

Workshop Schedule

Yoga: noon

HIIT Training: 1pm

Abs: 2:30-3pm

Boxing: 3-4pm

Every hour, we will accost members with phyiscal challenges, competing with each other for prizes.

For instance, “How many pushups can you do?” And, “How many punches can you throw in a minute?”

Membership: $59 (includes access to all workshops and 1 drink coupon).

VIP Membership: $79 (includes 2 drink coupons, lite bites and a small gift bag and/or appreciation token to honor at a later date).

*There’s possible opportunities for celebrity sightings and a percentage of proceeds to go towards a non-profit organization.

**Group discounts for parties btw 4-8 people.

***Additional vendors can include: athleisure brands, CBD, wine tasting, spirits tastings, organic shots, vitamins, supplements and skincare.

Four Seasons, FS NY Downtown, Tribeca, Four Seasons Downtown, Vaughn Lowery, 360 MAGAZINE, 360, 5 star, five-star, amenities, WTC, One World Trade Center, world trade center

Four Seasons New York Downtown

Redefining Relaxation

By Vaughn Lowery

Every now and again, we all should consume some time out of our hectic lives to enjoy a stay at one of the most sought-after institutions in lower Manhattan – the Four Seasons New York Downtown [FS NY Downtown]. Since its conception three years ago, this micro-resort is poised to be an award-winning campus with offerings geared towards a more youthful clientele.

By far one of the more prestigious properties within the five boroughs, containing 189 rooms and suites. This five-star accommodation is perched in the prominent Tribeca area of downtown NYC within walking distance from an array of activities, including Brookfield Place and the conspicuous West 4th Street. Guest floors are from the 7th to 24th with the lobby, CUT by Wolfgang Puck and meeting suite on the lower levels. The swank, slim facade also incorporates a 157 private residences which are housed between the 38th to 82nd levels.

An architectural digest of diversity with symmetrical designations throughout, celebrating geometrics alongside of high-caliber appointments. It was fabricated and brought to life by design firm Yabu Pushelberg to delight the senses and erupt an emotional connectedness to its surroundings. After all, its parents are known to construct immersive environments where pedestrians can both coexist and congregate. Particular thanks to the warm tones, recessed lighting and Italian marble.

Minutes away from downtown Brooklyn and the newly bustling Jersey City neighborhoods, Four Seasons Downtown is poised to become an influential millennial safe haven for digital nomads and senior level executives alike. Staying true to the Four Seasons marquee, the degree of service coupled with attentive staff is unprecedented. This pet-friendly, modern-lux lodge possesses a 24 hr fitness center, which easily rivals an Equinox facility: kettlebells, free weights, ample high-tech machines, yoga mats, stretching area, foam rollers, group instruction and a Peloton stationary bike.

The day spa area bears Marc Jacobs collaborative merchandise, a 75-foot indoor lap pool (open daily from 6am-9pm with on-duty lifeguard) and steamroom. Within the spa lounges, there’s plenty of toiletries at your disposal for decompression: shaving kit, dental kit, shower shoes, robes, mouthwash, hair gel, deodorant spray, q-tips, disposable combs/brushes and electronic programmable lockers. Complimentary bottles of water are readily available and rose petal hydration facial mist to make you feel even more reinvigorated. And, there’s a plethora of onsite services which are offered from aromatherapy to facials.

The Barclay, Tribeca as well as Hudson suites possesses dual vanities and can hold up to 4 adults with 2 bedrooms, full bath and a half bath/powder room. Some of the suites come equipped with a butler kitchen and patio. If available, the bang for your buck are the executive suites, which contain spacious great rooms; even so, they don’t have a balcony.

With ample views of the One World Trade Center and its Oculus, the Four Seasons New York Downtown is an emerald which is certain to stimulate your heart chakra as well as drizzle positivity onto spirits. If you’re seeking a white-glove experience in a contemporary environment, then this is your spot.

Location:

27 Barclay St, New York, NY 10007

Telephone:

(646) 880-1999

Honorable mentions:

24-hour curbside valet.

Reliable high-speed complimentary internet access.

All units are equipped with Samsung state-of-the-art smart TVs which are capable of screen mirroring.

Most celebrities and VIPs fly into Teterboro Airport.

The spa hosts wellness installations which conduct holistic healing sessions.

With regards to private residences, the realtor on record is Corcoran Sunshine Marketing Group.

Vox DJs, Black Walnut Ranch, Kupah James, cowboy, western style, fashion

5 Ways to Style a Western-Themed Outfit

A Western-themed outfit can be a fashion-statement, a piece of modern style so unique that each part of it, from the hat to the boots, looks like you designed it to fit your personality. Before you head out to line-dancing class or step out onto the runway, select a hat, jewelry, a fringed top, beautifully strong denim, and high boots meant for dancing.

Have A Hat Straight From Hollywood

If you’re looking for a hat out of your favorite Western drama or just trying to find modern Western headgear, you’re not alone. Traditional cowboy hats and other stylish vintage items like fedoras and Aussie hats look sharp and new, with not a mothball in sight.

Don’t Wear Your Grandmother’s Necklace

You may love a necklace that was passed down to you from your grandmother, but perhaps you’d also like to make one of your own. You can choose traditional earth tones, geometric shapes, and images from nature for a traditional Western beaded necklace, or you can even custom design your own beads for a modern twist.

Add Bling to a Fringed Shirt

Your Western bedazzling doesn’t have to stop at neck level. Take it on down to your waist by learning how to make your own fringed shirt. You won’t even have to buy a new shirt if you choose to do it this way. But by all means, buy new beads. They’re a main ingredient in this do-it-yourself fashion, and each one can have a personal meaning to you.

Ride Free in Beautifully-Tough Denim

The Western styling of your denim, in particular, has toughness as well as beauty. You want your jeans to hug your curves, but also give you the freedom to enjoy the dance floor or have a ride on horseback, whichever is on your agenda for the day. Sharp, solid colors can make an impression on the dance floor while showing off your belt and giving you leeway to rock the house. If short-shorts are keeping you cool in the summer, feel free to wear them out on the floor.

Blast Off With Your Boots

When you go out to the club, it’s your boots that will make the final impression, not just on your admirers, but on you. After all, the comfort and confidence you feel has a tremendous effect on transforming you from a wallflower into a Western dancer. Boots that look great on the outside, scalloped and stitched to perfection, will complete the unique outfit you composed for your special occasion. On the inside, they will support your feet so that you can remain active all night and enjoy yourself to the fullest.

Now that you’re ready for an evening of Western fun, from your new hat, to your fringed shirt, to your boots that are practically leaping off the floor on their own, you can go out with confidence. If you have time, add a pair of festive earrings, a cloth poncho, or a couple of pins in a denim jacket. Be yourself like never before by going Western.

*Photo courtesy of VOX DJs at Black Walnut Ranch f/ Kupah James

Kupah James, 360 MAGAZINE

Kupah James

Kupah James is a one-man movement of motivation. He brings raw, confident energy to almost everything he does. This biracial, Bostonian was born on September 20, 1982. He travels the nation as a celebrity DJ and a world-class fitness instructor. Wholeheartedly loves what he does, down to every last point. He has an insatiable desire to create a one-of-a-kind brand encouraging all to #MakeMoves! An entity which he defines as recognizing self-worth as well as possessing strong life goals.

Something you don’t know about Kupah James:  loves movies, animation (japanimation to be specific), candy, pop music and naps. Things he doesn’t like: tardiness, excuses and working out (yea I said it)! 

You can catch Kupah frequently spinning at 31TEN Lounge (Santa Monica), Skybar (Weho) and Liaison (Hollywood). Guestist is always open for his team #MakeMoves! 

Work out with Kupah at Equinox or Health House. See complete schedule HERE.

Music page is HERE.

For all things Kupah James go HERE.

*Photos by Roberto Matteo

Equinox Members Feel Bamboozled

After The Related Companies (parent company of Equinox, SoulCycle, Hudson Yards) Founder/Chairman Stephen M. Ross announced his Trump fundraiser (tickets which will cost up to $250,000) in the Hamptons, all hell broke loose – tons of memberships have been cancelled online, over the telephone and in person. After all, Ross is a ‘passive investor’ for Equinox and SoulCycle which are premier fitness centers for celebrities, political leaders and senior level executives alike whom all seem to be proactively involved within the LGBTQ+ and art communities.

Why are members so infuriated?

Many feel they were a part of a movement of societal justice and equality, not just a fitness institution since its inception twenty years ago. Fast forward to present day, Equinox has popped all over every urbane and metropolitan area’s infrastructure largely in part to real estate mogul, Ross.

Lately, the brand has announced a slew of designer duds, hotel chain and talent agency geared towards their top instructors. Today, more or less of its constituents will gather at the West Hollywood location (8590 Sunset Blvd, West Hollywood, CA 90069) at 4PM to protest against Ross’s decision to host such a lavish engagement for one of the most ridiculed US Presidents in modern day times. A man who’s rhetoric has possibly fell upon the ears of young white supremacists like the alleged shooter at El Paso last weekend who gunned down dozens of Hispanic people at a local Walmart.

Maybe after today’s outrage, the Miami Dolphins owner, who was shunned for his actions by some of its players, will renege on tomorrow’s elaborate event. According to the LA Times, the soldout venue may raise close to 12 million dollars for Mr. Ross’s friend of over 40 years.

As of late, Equinox has announced the construction of a 20-story hotel and residential building downtown LA which is scheduled to be completed around 2021.