Posts tagged with "planet fitness"

Gym Illustration by Rita Azar for 360 Magazine

Planet Fitness Southeast 100th Club Opening

Sunshine Fitness is Planet Fitness’ first franchise group and it continues to experience steady growth across the Southeast amid pandemic with plans to open nearly 15 more clubs in 2021

Sunshine Fitness Growth Holdings, LLC (“Sunshine Fitness”), a leading owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer Partners (“TSG”), today announced its 100th Planet Fitness club opening with new locations simultaneously opening in South Carolina and North Carolina.

“Opening our 100th club during this challenging year is not only a testament to our franchise group, but also the desire of the communities to prioritize physical and mental wellness as an essential part of their lives,” said Shane McGuiness, co-owner and CEO of Planet Fitness Southeast. “In 2021 we will continue bringing jobs to local economies, while prioritizing the health and safety of our members and employees.”

Since March, Sunshine Fitness has focused on adapting to the current pandemic while maintaining plans for expansion.  Additionally, Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time. Throughout the year Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time.

Sunshine Fitness has been one of the fastest growing Planet Fitness franchisees in the U.S. and has opened multiple locations since the start of 2020 with strong plans to open 13 additional clubs in communities across the Southeast in 2021. The momentum is driven by the more than 113 million check-ins to Planet Fitness since May 2020, when gyms were cleared to reopen by local officials after the pandemic forced their doors to close. 

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About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2020, Planet Fitness had more than 14.1 million members and 2,086 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About Planet Fitness Southeast 

Opening its first location in 2003 in Altamonte Springs, Florida, Planet Fitness Southeast is the very first franchisee and one of the largest within the Planet Fitness brand. Started by longtime best friends, Shane McGuiness and Eric Dore, Planet Fitness Southeast now operates 100 locations and still holds true to the original mission of enhancing people’s lives by providing a high-quality experience in a welcoming, non-intimidating environment known as the Judgement Free Zone®.  

About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading private equity firm focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, fitness, health & wellness, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, Planet Fitness, IT Cosmetics, REVOLVE, HUDA Beauty, BrewDog, Canyon Bicycles, Pabst, Backcountry, vitaminwater, thinkThin, popchips, Stumptown, Smashbox Cosmetics and e.l.f. Cosmetics. For more information, please visit

Sara Sandman, illustration, fitness, 360 MAGAZINE

How fitness clubs are using social media to engage members

By Michaela Auger – TrainAway

There’s no doubt that a brand’s social media strategy can make or break it. And in recent years, we’ve seen that social media is an important part of representing a business and communicating to different audiences. 

Most people get their news and updates through social media platforms. In fact, active social media users account for 2.89 billion people. 

For fitness clubs, social media is an invaluable and influential tool to reach audiences – especially during difficult times like the current COVID-19 outbreak, when people cannot go to the gym in-person. 

In response, these are a few of the methods fitness clubs are adopting to engage members via social media. 

How gyms and health clubs use social media to establish their online brand

Sharing daily workouts 

In the fitness world, people love workout videos. They like to have a general idea of what they will be doing before they commit to joining a club on a full-time basis. For example, ELBGYM, who are located in Germany – are offering tailored workouts on their Instagram feed, encouraging their members to stay active within their daily lives. It’s especially important for fitness clubs to offer a different workout each day to appeal to all their members. Non-members can see and enjoy what ElbGym has to offer, and potentially sign-up once the fitness club reopens.

Sharing recipes for healthy eating 

Eating right isn’t easy, and people can feel overwhelmed when trying to find healthy recipes that taste good and are easy to make. Some fitness clubs, such as Neoness – located in France – are sharing their favourite healthy recipes on Instagram to motivate members to eat nutritious meals. 
Whether it’s a superfood salad, the perfect pre-workout smoothie or a guilt-free snack, members definitely appreciate the fitness clubs doing their homework for them and helping plan daily meals.

Motivating members with quotes

At some point, everyone hits a wall in their fitness regime. This is where gyms like EasyGym help their members to climb that wall, with a little motivation via an inspirational quote. Inspiring words on Facebook and Instagram push users to get out of bed and complete a workout. Plus, this content is extremely sharable, so followers repost the content, the gym gets a boost in brand awareness and maybe even new recruits.

Using hashtags to boost reach

Hashtags are a great way to grow fitness clubs’ social reach and engage with members or potential members. By putting using hashtags (#) users can see a stream of content related to the phrase and spend time exploring the topic online. 

For example, PureGym uses trending hashtags on their Twitter and Instagram posts around popular fitness topics. If #YogoFlow is trending, PureGym posts about specific yoga exercises to add value to the conversation. Many social media users post using trending hashtags, so fitness club owners like Puregym are sure to make their content stand out and not get lost in the noise. 

Overall, social media is a crucial part of any business, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your members.