Posts tagged with "pandemic"

Makeup Illustration for use by 360 Magazine

Beautyque NYC Releases Beauty Routine Survey Results

Beautyque NYC, a virtual shopping, beauty and wellness experience, unveiled its consumer survey results assessing “Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?” One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.

Beautyque NYC Founder & Owner Sonia Khemiri explains why these trends have occurred: “For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the ‘new normal.’” She continues “Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?”

Before the Pandemic

Before the pandemic, respondents said they bought their beauty products in retailers such as, Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brand’s website (45.2%).  Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrance, tools & devices, and nail care products.

During the Pandemic

Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.

Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brand’s website.  Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools and devices are all used sometimes.  Most of the products are purchased sometimes; however, none of them are purchased daily.

On average, 59% of respondents claimed to use makeup less often since the pandemic, and 30% uses makeup the same amount as before the pandemic.  In relation to skincare, nearly 50% of survey respondents use the same amount of time as before and just over 40% use skincare more often now. Fragrance and nail care items are used less often than before. Hair care, body care, tools and devices are all used for the same amount of time as before the pandemic.

About Makeup

Makeup consumers tend to buy products for a variety of aesthetic reasons.  The most used makeup products used on a daily basis as reported by survey respondents include mascara, eyeshadow, lip gloss, foundation, and concealer. Beautyque found that the largest percentage of survey responders, 72%, answered they wear it since it gives them a confidence boost. The second largest percentage of repsonders, 65.3%, said makeup makes them feel more beautiful. Finally, 55% of responders reported that they wear makeup to hide imperfections.“The vast majority of consumers use makeup as a means of improving their overall self-esteem and perception,” Sonia adds.

About Skincare

The most used makeup products used on a daily basis were reported to be cleanser/face wash, moisturizer, eye cream and serum. “These products are the foundation to a consistent skincare routine,” Sonia says.

About Purchase Criteria

Beautyque’s survey also assessed important factors when deciding whether or not to purchase a beauty product. Respondents reported the criteria most important in making the decision to purchase included the product having clean ingredients,  good reviews, and a reasonable price point.

“In terms of the brands our survey respondents support and purchase from: the price has to be reasonable, the product has to be cruelty-free, consist of high-performance formulas, made from clean and natural ingredients, and offer an inclusive shade range,” Sonia says. “Social media platforms, friends and family, and influencers are the top resources the respondents use to gain information on beauty trends along with researching beauty products online before making a purchase.”

Factors that affect their level of trust in a brand are knowing the brand’s founders’ story, hearing influencers mention it, and a well-known brand, Sonia adds. “Trust is derived from the brand’s reputation as a direct reflection of the products.”

These are definitely times of change for the beauty industry. “It is pertinent to keep an open eye on consumers’ behaviors and preferences,” Sonia advises. “Beautyque NYC strives to help indie brands reach their maximum potential and to deliver the best products to consumers.”

Beautyque NYC is a retail marketing platform conceived by French born, US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 25 brands and 10,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NCY also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Survey respondents include 231 consumers* ages 18 and older provided insight to how and if their beauty routine has changed during the pandemic.

Sonia Khemiri QxA

Here at 360 Magazine, we spoke with Beautyque NYC Founder & Owner Sonia Khemiri about how Beautyque’s survey was conducted, future beauty industry trend predictions, and her best product recommendations for day and night skin routines:

How did you conduct your consumer survey?

The survey was conducted virtually through a detailed online form that we distributed to our subscriber base of beauty enthusiasts and consumers. We asked them questions regarding beauty trends at various times to see what has changed over the course of the pandemic.

How large of a study did you conduct? How many people were surveyed overall?

The study consisted of 231 responses*.

*From a total of 231 responses, 98.3% of 229 were females. The breakdown of age groups goes as follows: 35 to 44 years old (26.1%), 45 to 54 years old (23%), and 24 to 34 years old (20.8%).  The annual income of the groups starts with 47.3% of respondents having an income of $50,000 or less, 34.1% with an income of $50,000 to $99,000, and 15.9% with an income of $100,000 to $249,000.  The respondents were primarily from New York, California, Florida, Texas, and Pennsylvania.

What do you predict is the largest factor in beauty routine changes during the pandemic?

Based on the survey conducted, the largest factor that changed during the pandemic was how [many] more consumers developed a greater sense of awareness toward beauty and wellness products. Areas that consumers expressed their concern were on clean ingredients, sustainability, ease of application, and effectiveness. Additionally, their preference on where they buy their beauty routine products has changed significantly from retailers to online shopping.

As the pandemic begins to less across the US, do you predict these changes to be long-term or temporary?

We believe that some habits will definitely stick around even after the pandemic, such as at-home routines and buying online. The pandemic forced individuals to color their own hair, do their own nails, and perform their own facials. This change is predicted to be long-term due to convenience and cost-effectiveness. Online shopping allows consumers to perform more research on their products and grant them a greater access to new products that fit their needs, especially with all the digital development explosion during the pandemic such as VR, AR and AI. Even though brick-and-mortar stores are reopening across the U.S, we believe the shopping experience and the beauty routines built during the pandemic will be mixed in a way or another with offline experience and shopping.

What brands would you recommend to someone looking to start a beauty routine with high quality, cruelty-free products?

All the brands we have all carry high-quality products, but we will further elaborate on the cruelty-free brands.

For a night routine: we would always recommend to double cleanse with an oil-based cleanser and a water-based cleanser to remove all unwanted residue. For oil cleansers, the Musaclean Organic Pure Melt Cleansing Oil Gel from Kadalys will get rid of all oil-soluble impurities in the first wash. The second cleanser I would recommend is the Detox Cleanser +3 from Liftlab­­–this medical grade cleanser will clean and prep your skin for maximum skincare absorption. Next, I would use a Limited 2020 Edition Lotion by Yon-Ka Paris to treat the skin after double cleansing. For serums, the Australian Botanicals Pro-Aging Treatment Concentrate Serum from Founder’s Formula will help restore the skin’s collagen production. To finish off any good routine, moisturizer is must-have! Starting off with a Youthful Eye Concentrate from Alban Muller Cosmetics to target the eye area and the DNA Intense Recovery Creme from Priori Adaptive Skincare. Another bonus to really take your skincare routine to the next level are facial oils. Skincare products are supposed to be applied from thin consistencies to thicker consistencies, so some oils may be applied before serums while others are applied after. Our favorite facial oils are either the Sabrah Prickly Pear Seed Oil by Sunia K, the Luminous Brightening Elixir from Si Skin, or the Nourishing Facial Oils by Founder’s Formula.

For a day routine: I recommend starting with some ice around the eyes to really depuff the area and give you an awakened appearance. To top off the eye areas, Priori’s Tightening Eye Serum will give you a youthful glow along with Fresh Chemistry’s Glowing Serum. For [an] everyday routine, sun protection is very important to help decrease the appearance of aging and fine lines. The Kakadu Plum Vitamin C serum  from Founder’s Formula will help protect your skin from UV rays throughout the day along with the Vitamin Sunscreen form Olecea Beaute for the ultimate SPF Protection. For those who want a little more coverage, the Tinted Moisturizer by Elevate CBD Cosmetics is light enough to benefit your skin but has enough coverage to smooth over any imperfections.

To learn more, visit Beautyque’s website.

Passport illustration by Heather Skovlund for 360 Magazine

Tim Hentschel × HotelPlanner

By: HotelPlanner.com Co-Founder/CEO Tim Hentschel

We all welcomed the news of vaccine rollouts that started in January this year, but what does this specifically mean for the travel and hospitality industry? How do vaccine passports work? And are they ethical?

Experts agree that we will start to see real progress against the spread of Covid once 70 percent of a country’s population is vaccinated. We’re already hearing more optimistic sentiments from many governments, travel organizations and businesses as countries reach 30% to 50% vaccination levels. Still, the rate of vaccinations varies greatly per country, and this is causing daily changes to the do-not-fly list, which makes it extremely challenging to reliably plan international travel.

That said, there is great optimism in our industry. For example, the International Air Transport Association Director General and CEO Alexandre de Juniac was quoted in March that “personal and leisure travel will return from the 2H2021. ″

Tim Hentschel, CEO and co-founder of HotelPlanner, we are developing the tools to travel safely in Covid, with vaccines on a worldwide rollout, he discusses how this will affect tourism and hospitality locally and across the world.

Vaccine passports become essential

The European Commission has been the latest body to propose vaccine passports. While there are concerns about discrimination against the unvaccinated, an internationally recognized official certification for vaccinated travelers would help to lift quarantine restrictions and ease the processes of entering other countries.

In fact, Singapore Airlines began piloting a digital vaccine passport in December 2020 and has plans to integrate it into their mobile app by mid-2021.

During the pandemic, travel operators have acted quickly to label hotels that have complied with Covid-19 countermeasures and get the word out to their customers.

In the coming months, we expect operators to start implementing new measures based on vaccine passports that will be in line with government regulations. The simplest way is to have travelers include a vaccine certification as part of their personal details for bookings. These details could then be shared with partner airlines and hotels to facilitate a smoother, less restricted travel experience. 

Of note, it’s important to distinguish the vaccine passport initiatives individual countries or international bodies are pursuing versus what some private sector venues are piloting.  For example, the Biden Administration clarified recently that they would not be sponsoring or mandating a country-wide vaccine passport and that any related projects would be up to the private sector. Florida’s Governor also recently banned the use of vaccine passports in the state entirely, which could trend in other states. To date, New York is one of the few states that has piloted what they’re calling an Excelsior Pass to verify vaccine status before entering venues like Madison Square Garden or Barclays Center.

Green lanes and travel bubbles will revive suffering travel destinations in the short term 

Governments should speed up establishing green lanes or travel bubbles with ‘safe’ countries, where travelers are exempt from quarantine. These partnerships will be critical for bringing life back to economies that rely on service-based and labor-based industries.

Thailand, for instance, has seen an 83 percent drop in foreign tourists. This is a devastating blow that contributed to the Thai economy falling by 6.1 percent in 2020, its worst performance since the 1997 Asia financial crisis.

The Thai Hotels Association estimates at least a million workers have been laid off from its hospitality sector as hundreds of hotels have closed. Domestic tourism and the implementation of special tourist visas for long stays have done little to reverse the pandemic’s impact on the industry.

Thailand’s special tourist visa permits foreign visitors to stay up to 90 days, including 14 days of quarantine, with the option for two extensions. It has attracted only a fraction of the expected 1,200 monthly visitors since its launch in October 2020, likely due to the lengthy quarantine requirement.

India is now experiencing a huge spike in Covid infections, and the USA has added them to the list of over 100 countries that US citizens cannot fly to. As India is one of the US’s largest trading partners, this will hurt both countries with similar effect to the tourism devastation in Thailand.

As we look to the future, there is a golden opportunity for the USA and other developed nations of the world, which have successfully implemented vaccine rollouts, to continue to help countries that are still challenged. This will help the USA, EU, and UN reestablish themselves as global leaders. If all goes well, we could be celebrating a return to near normal by the Tokyo Olympics this summer.

Toys for Tots illustration by Heather Skovlund for 360 Magazine

Toys for Tots × Good360

Toys for Tots teams up with Good360 (again!), to Distribute One Million Toys, Games and Books to Families-in-Need

Toys for Tots announces the expansion of their year-round efforts to support those less fortunate by distributing one million toys, books, and games to families in need NOW.  While Toys for Tots is primarily known as a Christmastime charity, the organization recognizes there is still great need to provide emotional support and doesn’t want to wait until the holiday season to deliver hope to children in need.

As a Nation we’ve all been hopeful that the Coronavirus pandemic would be in our rearview mirrors by now, but the sad reality is that COVID-19 has had a long-term impact on just about every sector of our society.  Less fortunate children likely suffered the greatest learning loss by not being able to attend in-person classroom instruction, and in order to help combat that Toys for Tots has decided to distribute one million toys this spring and summer with a focus on toys that teach providing STEM-related toys.

We realize the importance of reminding children that there is still joy to be found in simple gifts every day, no matter how difficult things may be right now. That is why we are once again partnering with Good360, the global leader in product philanthropy and purposeful giving, and providing them with one million toys to distribute via their network of nonprofit organizations across the United States to DoGoodNOW.

“Toys for Tots is more than a Christmas charity—that is why we want to DoGoodNOW and expand our partnership with Good360,” said Lieutenant General Jim Laster, USMC (Retired), President and CEO of the Marine Toys for Tots Foundation.  “Without the assistance of Good360 and their vast network of non-profits throughout the country, Toys for Tots would not be able to distribute the one million toys we’re providing to families who are struggling outside of the holiday season.”

“With so many families struggling during the pandemic, Good360 is proud to continue the great work of our Marine Toys for Tots partnership,” said Matt Connelly, CEO of Good360.  “We’ve seen firsthand how toys, books and games bring joy to children and their loved ones served by our nonprofit partners and expanding our efforts will significantly increase the impact of our program.”

Toys for Tots and Good360 have complementary strengths, and this partnership will generate greater impact. Together we are more than just the sum of our parts—together we can DoGoodNOW.  The two organizations launched their collaboration in April of 2020 and since that time have distributed 1.8 million toys, games, and books.

If you’d like, you can donate to Marine Toys for Tots here

Popcorn illustration by Heather Skovlund for 360 Magazine

Entertainment at Home: How to Spend Lockdown with Benefits?

The lockdown has ended up becoming a blessing in disguise. It is the perfect opportunity for you to be able to pick up a new skill. However, that is just the tip of the iceberg. If you are able to use the lockdown wisely, then you can surely benefit from it a lot. Use this to your advantage and spend a little more time with yourself. Who knows? By the end of this lockdown, you might evolve into an even better version of who you are now. Read on to find out all the various ways to spend your time productively during the lockdown.

Spending Time Productively in Lockdown

Learn to Cook

This is the time when you find yourself in close proximity to the kitchen the whole day. Ordering in might be a risky bet considering that it might provoke the spread of COVID. So, instead of ordering food from a delivery app, cook it yourself. Start with the simpler things at first like making tea, boiling eggs, etc. As you learn more every day, you can eventually take up cooking initiatives that you never imagined before.

Try New Things

This lockdown, try something that you normally wouldn’t. Spend your time picking up a new skill. There is an endless world out there. Take online gambling for instance. You can get 100 free spins no deposit in UK if you visit online casinos. In this pandemic, as people spend more time at homes, the popularity of online casinos has skyrocketed. More and more people are exploring the world of online gambling because it is thrilling and fun. So, go ahead and explore.

Read More Books

This is the ideal time to read a book. If you are not an avid reader, you might be depriving yourself of one of the most beautiful experiences in life. We all receive books as gifts on our birthdays. On most occasions, those books end up getting dragged to one corner of our shelf and keep collecting dust. Now is the time to get those books out and experience the beautiful stories they tell.

Bond with Family

We live in an age of preoccupations. Everyone is preoccupied with something or the other. Children are busy studying; parents are busy working. We are hardly able to make time for each other. However, the lockdown has changed it, even though temporarily. In the lockdown, a unique phenomenon has taken place. Every member of the family is under one roof. Children are getting to attend online classes and parents are getting to work from home. So, start spending more time with each other. Begin with the simpler things like eating at the dinner table together or watching a movie.

Exercise

You don’t necessarily have to go to a gym to work on your fitness. A free hand workout is the best form of fitness routine. The best thing about it is that it can simply be done at home. So, this lockdown, use the opportunity to work, on your fitness, from home. Go to the terrace, do some stretching. Do some crunches and push-ups. Use the extra time you get at home to improve your health because it will not only help you physically, but also mentally.

Meditate

A lot of people turn out to be rather skeptical when it comes to meditation. However, experts certify meditation to be a genuinely helpful habit. It can result in profound improvement of your mental health and stability. Even more so, in the stressful situation of the global pandemic, you need to calm yourself down. So, practice meditating. It can do wonders.

Watch TV

In the age of Netflix and Amazon Prime, we have gained access to a seemingly endless plethora of interesting shows on TV or computers. Some of the shows have thousands of episodes, each having a running time of at least an hour. Normally, you don’t get the scope to fully watch your favorite shows in the middle of work. Also, by the time you return home, you get too tired. Nevertheless, this is your chance. Switch on the television and watch something with your family.

Do Chores

Use the free time in your hand to perform household chores. Usually, we see the mothers and daughters of the house taking up this crucial responsibility, but why should the men be left out? Pick up the mop and duster. Go ahead and clean your place up. Get into all those remote corners of the room that you have never even looked at before. Reorganize the furniture. Give your humble abode a refreshing new look.

Make a Garden

Gardening can be an extraordinarily soothing way of passing the time. Plants take time to grow and flourish, but when they do, they teach you so much about how delicate life is. Gardening has proven to have hugely positive effects on mental health. An added benefit of doing this is not having to shop for fruits and vegetables outside. After all, you are locked down. You can’t visit the marketplace for buying your cooking ingredients. So, rather grow them at home.

Plan for Future

Since you have more time in your hand, you can concentrate on drafting a course of action for your future. Our lives revolve around various aspects. We have a family to take care of. We have careers to build. We have our own dreams to fulfil. This is the perfect chance of working them all out through meticulous planning.

Try Art

Have you ever explored the artistic side of your personality before? This is the ideal occasion for that. Pick up a paint brush and go ahead. It is also a highly beneficial mental exercise because it helps you work on your precision and focus. There are so many things to take inspiration from. Maybe, try your hand at some glass painting too while you’re at it.

Detox

Enough of indulging in vices, let this lockdown be a detox phase. Rid your body of all the toxins. No smoking and no drinking because, after all, you can’t even if you want to. All the stores are closed. So, might as well use this as a way of benefiting yourself. Use this lockdown to quit your bad habits.

Conclusion

So, we told you about many different ways of using your time productively in the lockdown. However, we saved the best for last. Here it is. As we said earlier, this lockdown offers you the chance to spend some time with yourself. That is very important. So, use this time to write a letter to your future self. When you spend time with yourself, there are thoughts and ideas that you stumble upon which you would normally never even comprehend. Before you end up forgetting them, write them down as a letter for reminding yourself in the future. Make yourself promises. Make your memories immortal. Get a pen and a piece of paper. Then, write your heart out. You will cherish it when the time comes.

Eating disorder illustration by Heather Skovlund for 360 Magazine

Eating Disorders × Covid-19

Eating Disorders and Covid-19

More than 30 million people in the U.S. suffer from eating disorders

COVID-19 can be a nightmare for thembecause of the following triggers:

  • Empty grocery shelves
  • Feelings of uncertainty and loss of control
  • Social media messages about avoiding the “Quarantine 15” pound weight gain are especially harmful to those with existing eating disorders.

A recent study conducted by the International Journal for Eating Disorders found that symptoms worsened across the board for people with anorexia, bulimia and binge-eating disorders nationwide since the lockdowns in March. Among respondents, 62% of people with anorexia have experienced more severe restriction and food fear during the pandemic, while 30% of those with bulimia and binge-eating disorder reported experiencing more binge-eating episodes, and a greater urge to binge.

Some of the facts about eating disorders are sobering:

  • 9% of the US population will suffer from an eating disorder in their lifetime
  • Almost 1% of us suffer from anorexia nervosa
  • Between 2-3% of us have bulimia nervosa
  • Binge eating disorder (BED) is experienced by between 2-3% of us
  • 10% of those with eating disorders lose their lives as a result
  • Eating disorders are second only to opioid overdose as the deadliest mental illnesses
  • About 26% of people with eating disorders attempt suicide

Eating Recovery Center is the nation’s largest eating disorder treatment center (with offices around the country, & virtual treatment options).  Eating Recovery Center provides comprehensive treatment for anorexia, bulimia, binge eating disorder, and other unspecified eating disorders.

Cemetery illustration by Heather Skovlund for 360 Magazine

Covid-19 Funeral Assistance

FEMA’s COVID-19 Funeral Assistance Task Force Undertake a Historic Endeavor

National Funeral Directors & Morticians Association Partner with FEMA to Reimburse Funeral Expenses

The National Funeral Directors & Morticians Association, Inc (NFDMA) has partnered with FEMA to provide support for the agency’s COVID-19 Funeral Assistance Task Force to undertake a historic endeavor: reimbursing eligible funeral expenses to those who incurred them in 2020 as a result of COVID-19. FEMA will begin accepting applications for Funeral Assistance on Monday, April 12, 2021 through their dedicated call center.

Under the Coronavirus Response and Relief Supplemental Appropriations Act of 2021 and the American Rescue Plan Act of 2021, FEMA will provide financial reimbursement for COVID-19 related funeral expenses incurred after January 20, 2020. The NFDMA, and additional stakeholder groups, will give FEMA their input on the best ways to provide this assistance and help with outreach to families and communities. The COVID-19 pandemic has brought overwhelming grief to many families. The NFDMA is dedicated to fulfilling FEMA’s mission to help before, during and after disasters and are dedicated to helping ease some of the financial stress and burden caused by the virus.

African American funeral directors have had a vast involvement with many historical events, and the COVID-19 pandemic has been no exception; said Dr. Hari Close, NFDMA President and Owner of Hari P. Close Funeral Service. I am honored to worked with FEMA to provide some relief for the thousands of families and community members we have helped through this difficult time.

COVID-19 Funeral Assistance will reimburse expenses to individuals that paid out of pocket or with life insurance for funeral services and interment or cremation. Potential applicants with any receipts received for expenses that are not related to funeral services will not be determined eligible expenses. Eligible expenses for funeral services and interment or cremation may include but are not limited to transportation, transfer of remains and headstone.

Those needing assistance are asked to call the COVID-19 Funeral Assistance Line Number at 844.684.6333, TTY: 800.462.7585, starting April 12th 8am-8 pm CT Monday through Friday.

Click here for more information on the assistance program and eligibility.

About National Funeral Directors and Morticians Association: As the only African American National Funeral Association, whose members consist of professional funeral directors and morticians and embalmers; NFD&MA was organized under the name of the Independent National Funeral Directors Association in 1924 under the leadership of R.R. Reed. It was organized by a group of licensed funeral directors seeking to maintain high professional standards for the benefit of the public and their own business community. More information available here.

About FEMA: FEMA’s mission is to help people, before, during and after disasters. For more information, please visit the FEMA website.

Vaccine illustration by Heather Skovlund for 360 Magazine

Small Businesses Sign Vaccine Plan

­­SURVEY OF SMALL EMPLOYERS; 400+ SMALL BUSINESS OWNERS AND NATIONAL ADVOCATES LAUNCH INITIATIVE ON VACCINE LEADERSHIP TO GET U.S. ECONOMY BACK ON TRACK 

New National Survey of More than 3,300 Small Business Owners: Survey of small employers found that 64 percent of business owners say it is very important that their employees get vaccinated

Over 400 Small Business Owners and Leaders — Sign pledge to commit to becoming a small business vaccine leader 

Small employers want employees to get vaccinated and are willing to help to make it happen. The majority (63 percent) of small businesses are willing to encourage and incentivize employees to get vaccinated.

 Reimagine Main Street (RMS), a project of Public Private Strategies (PPS), has launched a public awareness campaign that will support small business owners in being leaders on the Covid-19 vaccines with their employees and in their community. The campaign was announced during a webinar that also included findings from a survey of more than 3,300 small employers on their perspectives on the vaccines conducted by Reimagine Main Street, in partnership with the National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (National ACE), the US Black Chambers, Inc. (USBC), and the United States Hispanic Chamber of Commerce (USHCC). The survey results provide insights into how small business owners view the vaccines and their plans for themselves and their workers. 

Other business organizations including the National LGBT Chamber of Commerce (NLGCC), the National Association of Women Business Owners (NAWBO), and Women Impacting Public Policy (WIPP) are stepping up to engage their members. 

“Small businesses like mine have struggled during this pandemic, but the vaccine shows us that the end is in sight,” said Shaundell Newsome, Founder of Sumnu Marketing and Chairman of the Board of the Urban Chamber of Commerce in Las Vegas, who moderated the webinar. “I have implemented a vaccine plan for my employees and all business owners should do the same so we can make it through Covid-19 as quickly as possible.”

The Centers for Disease Control and Prevention (CDC) estimates that between 70-85% of Americans need to receive the vaccine to achieve herd immunity. Once that happens, small businesses will be able to get back to business at full capacity and the economy and communities can completely reopen.

“The survey findings demonstrate that small business owners recognize the importance of the vaccines in reopening Main Street,” said PPS Founder and Principal Rhett Buttle. “By championing the vaccine with the employees and in their communities, small employers can help fully reopen the economy as quickly as possible.”

NEW SURVEY: 

The survey of more than 3,300 small employers shows strong support for ensuring workers get vaccinated. View the full survey. Key findings include: 

  • 63% of small employers intend to encourage their employees to get vaccinated. 
  • Nearly half (45%) of small employers’ plan to give workers paid time off (PTO) to get vaccinated.
     
  • More than 80% of small employers report having conversations with employees about vaccines and a majority (55%) say they would use free or low-cost resources to provide guidance and information about Covid-19 vaccines.

PLEDGE FROM SMALL BUSINESS OWNERS: 

The campaign also calls on employers to sign a pledge to be a SMALL BUSINESS VACCINE LEADER, which more than 400 small business owners have already signed. In signing it, small business owners are pledging to do at least one of the following things:

  • Commit to getting the vaccine when it is their turn and let their employees know why they are choosing to get the vaccine
  • Create a vaccine plan for their employees
  • Provide incentives to employees who receive the vaccine, such as PTO to receive the vaccine
  • Continue to follow state and federal guidance on social distancing and wearing masks after all employees are vaccinated
  • Assist with vaccine promotion and distribution in their community (examples include volunteering to help at COVID-19 vaccination sites, donating supplies or services to vaccination sites, and being vocal in their community on the business case for getting vaccinated)

NEW TIP SHEETS: 

Reimagine Main Street is also giving small business owners the resources they need to play a critical role in championing the vaccine with their employees and in their communities. In addition to general tools and resources, the campaign includes tip sheets in multiple languages for small business specifically targeted to demographics, including:

QUOTES FROM BUSINESS OWNERS AND LEADERS: 

Ron Busby, Sr., President/CEO of the U.S. Black Chambers, Inc.

“When our country faces a crisis, the most vulnerable are hit the hardest, especially in the Black community. This was the case with Covid-19, but business owners can help put us on the path to recovery by embracing the vaccine.”

Ramiro Cavazos, President and CEO of the United States Hispanic Chamber of Commerce

“It is going to take years for the Hispanic small business community to recover from the Covid-19 pandemic, but the vaccine can get us started down that path. Business owners can help speed the recovery by championing the vaccine with their employees and community.”

Justin G. Nelson, Co-Founder and President, NGLCC

“COVID-19 has forced business owners in the LGBTQ community to look out for each other as we try to make it through this pandemic. Small business owners should protect themselves, their employees, and their communities by championing the vaccine.”

Cindy Ramos-Davidson, CEO of the El Paso Hispanic Chamber of Commerce 

“Hispanic businesses have closed at a disproportionate rate because of Covid-19 and the path to recovery begins with the vaccine. If small business owners champion the Covid-19 vaccines, businesses and communities will be able to fully reopen much faster.” 

Chiling Tong President/CEO of the National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship

“The Covid-19 pandemic has been tough on Asian American and Pacific Islander businesses both financially and through the rise in anti-Asian violence. It is critical that we get through this pandemic as quickly as possible, and the vaccine is key to doing so.”

Mas Torito, owner of Kokoro Restaurant in Denver

“My family restaurant has been in business for over 30 years and this past one was the toughest we have ever weathered. To come back stronger than ever, we have championed the vaccine, but it is critical that more small businesses do so as well.”

Ginger Torres, co-founder of PPE for Navajo First Responders in Phoenix

“Hesitancy to take the Covid-19 vaccine is prevalent among many Native Americans, but small business owners can play a huge role in changing that. I urge all small business owners to be leaders on the vaccine with their employees and in their communities.”

Patty Gentry Young, co-owner of Young Hair Inc., Spring Field, Ohio

“We all take steps to be proactive about our health and getting the Covid-19 vaccine should be one of them. Small business owners can play an important role in encouraging their employees and others in their community to get the vaccine.”

travel illustration by Gabrielle Marchan for use by 360 Magazine

Tourism Trends in 2021

What’s Ahead for Travel and Tourism? 5 Trends to Look For in 2021 and Beyond

By: Stefan Read, SVP Engagement Advisory and Strategy Practice Lead at Jackman

As vaccines continue to roll out and people begin to see a light at the end of the pandemic tunnel, many consumers are starting to think of travel. A recent survey by CivicScience found that as of March 2021, nearly 6 in 10 US adults say they’d be willing to travel in the next five months. This is very promising, but much has changed in the past year and several aspects of consumer behavior have been permanently altered. In order to succeed in the new post-Covid world, travel and hospitality brands must understand the new and emerging trends impacting this industry. Below are the top trends and customer behaviors that we will see in 2021 and beyond as travel begins to ramp up again.

  1. Cleanliness: Unsurprisingly, travelers now say that cleanliness is their top priority when selecting hotels and flights. In November 2020, Booking declared that short-term or holiday rentals have to meet a minimum cleanliness standard by May 2021, or have their properties delisted. Airbnb and VRBO created new cleaning procedures for hosts to follow in the pandemic. Even after the pandemic ends, cleanliness will remain top of mind for travelers as the anxiety around COVID and other illnesses have now become part of our new reality. Travel and hospitality brands can do their part by communicating detailed and specific information with travelers about the cleaning procedures they have in place, and making sure the procedures can be clearly observed by guests. Hotels and property hosts should also adjust their change and refund policies to allow guests to cancel at the last minute in case of a future outbreak. Brands that prioritize the health and well-being of guests over profits will win when it comes to customer loyalty and safety.
  2. Wellness Tourism: Cleanliness goes hand in hand with wellness, and wellness tourism will keep growing over the next couple of years as people continue to seek out travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities. According to the Global Wellness Institute, wellness tourism will be worth $919 billion by 2022, representing 18 percent of all tourism globally. Brands should start to think about what services or experiences they can create or enhance that will attract these wellness travelers, such as transforming outdoor spaces to become open air yoga studios or hiring meditation or massage experts available for guests to utilize during their stay.
  3. Staying Close to Home: It’s no surprise that during the pandemic traveler preferences shifted toward the familiar. Backpacking through Europe was no longer feasible, so travelers instead opted for domestic destinations and were more thorough in their planning. A recent AirBnB survey revealed that 56 percent of consumers prefer a domestic or local destination and one in five Americans say they want their destination to be within driving distance of home. As a result, road trips will boom – in fact, 59 percent of families say they’re more likely to drive than fly on their next trip. Smaller hotels can compete with the big hotel chains by highlighting the local aspect of their experience and engaging meaningfully with the community they’re in. They might also consider banding together to help people plan fun road trips along specific routes. Travel and hospitality brands can help take some of the anxiety off of travelers by playing a more active role in the planning aspect of the guests’ travel.
  1. Traveling to Connect: The door is open for brands to play a more meaningful role in the travel plans for customers as Airbnb anticipates 2021 being the year of “meaningful travel.” It’s not the act of getting on a plane, standing in long line ups, and visiting crowded tourist attractions that people miss about travel. Rather, it’s the element of social connection – reuniting with old friends, spending time with family, and experiencing something new with loved ones. For a significant percentage of AirBnB survey respondents, their definition of meaningful travel has changed since the pandemic to become even more focused on being with loved ones. These people also say they intend to travel more after the pandemic, with nearly one in two (46%) saying they will travel more for pleasure, such as by going on vacation and to visit family. Brands should consider helping with family reunion planning and continue to be mindful of ways to bring families together while still maintaining a clean and safe environment.
  2. Eco-Tourism: Defined as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people and involves education,” eco-tourism is on the rise. Consumers are taking on the role of “concerned citizens” demanding responsible travel policies, and we’re seeing a shift in behavior and sentiment toward appreciating the earth and what it has to offer. Moving forward, people will be thinking more mindfully about the way they travel, why they travel, and where they go. Rather than trying to fit as many destinations as possible into one trip, many consumers will opt for longer stays, choosing to get to know the local communities, cultures, cuisines, and landscapes.

The world of travel and tourism has been forever altered by the pandemic and lockdowns. With some valuable insights into how customer behaviors and desires have changed, travel and hospitality brands can find new, creative ways to appeal to travelers. The five trends listed above are a great place to start when looking to understand the ways these industries will continue to change moving into 2021 and beyond.

Cheetah illustration by Heather Skovlund for 360 Magazine

The Royal Portfolio × South Africa

WITH SOUTH AFRICA REOPENED,
THE ROYAL PORTFOLIO LAYS OUT RED CARPET FOR AMERICAN VISITORS

Now that South Africa has reopened to American travelers, The Royal Portfolio is once more welcoming transatlantic guests. “We’re absolutely thrilled to see Americans again,” says The Royal Portfolio’s founder and visionary, Liz Biden.

In order to enter South Africa (and several other destinations), Americans now only need proof of a negative Covid-PCR test taken within 72 hours of departure. “And when it’s time to go home again, we are arranging effortless in-room Covid-testing for re-entry into the United States,” Biden added. Visitors to South Africa benefit from an extremely favorable exchange rate against the dollar, as well as comfortingly rigorous health protocols at the country’s wealth of hotels, restaurants and tourist attractions. 

The Royal Portfolio is a collection of award-winning private hotels and lodges in iconic South African destinations. The Royal Portfolio comprises: 

  • Royal Malewane in the Greater Kruger National Park, with its exquisite Main Lodge, the more intimate Farmstead and the finest interpretive guiding team in Africa.
  • Birkenhead House, perched on a bluff overlooking the Atlantic Ocean at Hermanus, an ideal spot for relaxing and for whale watching. 
  • La Residence in the wine country of Franschhoek, consistently voted “best in Africa” by the readers of America’s leading travel magazines.
  • The Silo Hotel on Cape Town’s V&A Waterfront: the magnificent top floors of a grain silo that was the tallest building in Africa when it opened in 1924; the building was recently converted by London’s megastar architect, Thomas Heatherwick, into its dual purpose as the Museum of Contemporary Art Africa (MOCAA) as well as The Silo Hotel.

“Our team has created a 10-night Royal Itinerary which includes a stay at each of our four properties, offering the perfect circuit for discovering the wildlife, glamour, cuisine, wines and sophistication of today’s South Africa,” says Biden, “enabling us to look after our guests from the moment they land in South Africa until the moment they leave. South Africa has one of the world’s most advanced private health systems,” Biden stressed, “and with the roll-out of vaccines, low infection rates, and easy access to testing, life is speedily returning to normal.”


For more information, please visit The Royal Portfolio.

Covid-19 illustration by Heather Skovlund for 360 Magazine

National Minority Health Month

National Minority Health Month: 
Working Together to Help Communities Become Vaccine Ready

April is National Minority Health Month, and this year, the HHS Office of Minority Health (OMH) and national, state, territorial, tribal and local partners will focus on the impact of COVID-19 on racial and ethnic minority and American Indian and Alaska Native communities. Together, we will underscore the need for communities at higher risk of COVID-19 to get vaccinated as more vaccines become available.

The theme for National Minority Health Month is #VaccineReady and observance activities will support helping vulnerable communities get the facts about COVID-19 vaccines, share accurate vaccine information, participate in clinical trials, get vaccinated when the time comes, and proactively practice COVID-19 safety measures. 

“Since the start of the pandemic, data show that racial and ethnic minorities are more likely to test positive for COVID-19, more likely to be hospitalized and more likely to die from COVID-19 compared to non-Hispanic whites,” said RADM Felicia Collins, MD, Deputy Assistant Secretary for Minority Health and OMH Director.  “While there appears to be light at the end of the long pandemic tunnel, it is important for all of us to be vaccine ready and to continue the public health precautions while we wait our turn to get the vaccine – wearing a mask, watching our distance and washing our hands.” 

Studies show that COVID-19 vaccines are effective at keeping people from getting COVID-19 and the CDC recommends that everyone get vaccinated as soon as they are eligible. As more vaccines become available, there are steps individuals can take to protect themselves until they can get vaccinated:

  • Wear a mask to protect yourself and others and stop the spread of COVID-19.
  • Wash your hands often with soap and water for at least 20 seconds.
  • Stay at least 6 feet apart from others who do not live with you.
  • Avoid crowds. The more people you are in contact with, the more likely you are to be exposed to COVID-19.

Fully vaccinated people should continue to take precautions in public like wearing a well-fitted mask, maintaining physical distance from unvaccinated people or people whose vaccination status you do not know, and practicing other prevention measures as recommended by the CDC

To learn more about National Minority Health Month, find resources, events, and information in English and Spanish, visit the Office of Minority Health website. Follow OMH on Twitter or Twitter in Spanish, Facebook, Instagram, and YouTube