360 Magazine ventured to the SoCal desert for the year’s hottest pool party craze, Splash House, held in Palm Springs, CA. This year’s lineup featured house music faves and 360’s ones to watch like Kito, Walker & Royce, Chanel Tres, Diplo and more. For lodging, the team stayed right in downtown at Hotel ZOSO, an eight minute walk away from the main stage hotel party at The Renaissance. Throughout the weekend, shuttles drove guests between The Renaissance (featuring 400 rooms with great views) the other two pool party destinations, The Margaritaville (pyramid stage with front row views from the pool) and The Saguaro (colorful party playground).
The three-day fest kicked off with an Afters Party at the Palm Springs Air Museum with Duke Dumont headlining. Talk about a welcome! Spanned across the inside and primarily the outdoor areas of the museum, guests were surrounded by historic aviation, various drink sponsors and spotlit by the dessert stars. Handcrafted festival-inspired cocktails were served at bars for GA and VIP. The 110 degree weather had cooled down in the evening and made for a perfect set with familiar tunes. Dumont brought the hype with his original singles, Ocean Drive and I Got U. The dance with the devil icon DJ built up the crowd with wild drops in front of an airplane that painted the sky with colorful LED lights.
Saturday and Sunday were filled with pool parties needed for the heat. Splashers came decked out in festival gear mixed with sexy swimwear. The fits slayed by the diverse crowd flying in from all over the US, with a majority driving in from the surrounding areas. Everyone was ready to celebrate the start of the summer with stellar music, particularly the evening sets by Walker & Royce, Dombresky, Yung Bae and Chet Porter. Walker & Royce killed their set with their reminiscent SoundCloud mixes featuring some techno drops amping up the fans. This bled into the night with Dombresky’s performance who tore it up with harder spins and trippy lights. The crowd couldn’t resist raving poolside – truly a sight to see them splashing in sync to the rhythm of the bass.
Splashers main point of conversation was centered around electronic R&B Splash House newcomer, Chanel Tres, who dropped it down at Hotel Saguaro. Other performances that mesmerized the team included sets by Shallou, Roosevelt, and Hayden James. Household name, Diplo, made waves at The Renaissance pool deck on Sunday evening. This grand finale closed out an unforgettable weekend. The desert brought heat but the Splash House concerts were on fire. Overall, the weekend left guests exhausted, but more than anything, eager to grab tickets for the other Splash House destinations this year. Fore more info, visit the site at www.splashouse.com.
As of late, 360 Magazine attended LA’s hottest new immersive dinner and show experience, Karnevil, for their media night grand opening. Re-imagine the 20’s carnival but sexier, spookier with a touch of fine cuisine. Expect great service as you enter the intimate venue where you’ll be greeted by the staff in full-costume.
Make sure to keep your eyes peeled for the freaks that may follow you to the bathroom.. a true sight for photos galore and potentially a future nightmare. Our favorite acts, without giving too much away, were Michael Rayner and the fire eater. Don’t ever think that balancing objects on your nose or juggling have gotten old when it comes to Mr. Rayner. The skills were something you may remember seeing on America’s Got Talent.
Enjoy dinner and hand-crafted cocktails while enjoying the show. Each dish had a unique circus twist which elevated the overall atmosphere. Five star foods such as the Depths of The Sea (shrimp ceviche) and County Fair (Braised slab bacon, donut holes , maple glaze, pickled mustard seed, Chicharone Crispys) were absolutely to die for. One thing your inner circus-child needs at least once are the Cotton Chicken Lolli’s – Black truffle bbq chicken lolli pops, candy sprinkle, cotton candy come together with a unique Root Beer reduction sauce that’s smothered across the plate. Indulge yourself with the Fried Oreo Cocktail and the Watermelon Cotton Candy infused refresher.
The sweet delights and entertainment compliment one another for an unforgettable night out in the city for adults of any age. For tickets and additional information, visit Karnevil LA’s website.
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KARNEVIL is a fully immersive dinner and show experience based around the best parts of a 1920’s steam circus, with elements of pop culture woven into its fabric. Imagine if American horror story “freak show” threw a party with the best DJ’s on stage while sword swallowers, fire eaters, contortionists, psychics, burlesque, freaks and weirdos entertained you. Imagine five star food from award winning chefs, top shelf cocktails beyond Instagram worthy and the best themed parties in all of Los Angeles.
If you can imagine it, you can experience it! At KARNEVIL you are the celebrity, from the moment you hit our red carpet until the moment your valet escorts you back to your ride, it’s all about you being here, being seen, and being free. You will be thrilled, shocked, and excited by our truly one of a kind experience. So, come one, come all, and join the circus! Located at 6627 Hollywood Boulevard Los Angeles CA 90028
As of late, 360 Magazine, had the opportunity to sit down with AeroMobil’s Chief Commercial Officer, Karl Hermanns, to discuss the first ever vehicle to fly and drive, the AeroMobil 4.0. The 360 team witnessed its beauty in-person and sat in the two-passenger cockpit whilst asking all the burnings questions that would be flying through one’s head. No pun intended.
Coming from the luxury brand and art space, Hermanns, was recently onboarded to strategize the launch plans and release for later this year. Currently in the soft launch phase, the world can expect the Aeromobil to be available for pre-order later this year and delivered to the first customers in 2024. With hundreds of hours of flight testing, the prototype is currently in Europe.
“We’ve all seen flying cars in movies and Science-Fiction for years and years. It’s finally real and will be in the sky two years from now… it’s an engineering miracle,” Hermanns pointed.
The 4.0 model number attached to the name stems from the 4th iteration of design for the craft – it’s been in development for about ten years. Each iteration has advanced the aerodynamics, technology and overall flight experience. For hundreds of years, it’s been impossible to get the science right but the engineering team, based in Europe, have solved travel hybridity for the first time. An engineer from the team was on-site and explained that the hardest challenge was getting the weight and proportions right of the two-ton beast to ensure proper takeoff when thinking of adding two passengers, fuel and baggage.
From an opening glance, the model screams Back to the Future. With wings spanning a total of thirty feet, the AeroMobil was the hottest attraction for guests wandering the Petersen Automotive Museum. The invention is fully automated with the wings folding into the body of the vehicle in under 90 seconds. It’s similar to those of a bird or insect the way it functions. It’s twenty feet in length and slender look may have a driver intimated at first, when in actuality, it’s size is comparable to that of an F-150 or Escalade. It’s worth noting that a four-seater version is also in design meant to be used as a ride-sharing service. Call it a “flying Uber” if you will, measured at an untapped 70 billion dollar market.
The vehicle wasn’t designed to compete with hyper cars at lightning speeds but for the intended use of traveling between land and air. Top driving speed is set at 100mph while flying spews a solid 160mph and 300 horsepower. With a range of 320 miles driving and 460 miles flying, passengers can minimize travel time and compete full trips with the one fuel up.
Comparatively, fully electric flying vehicles might be coming the market soon, but as of now they are less far along in terms of milage range. eVTOL (Electric Vertical Take-off and Landing) vehicles have a subsequently shorter flying distances of ten miles or so at a time, due to batteries weighing down the aircraft. The AeroMobil can be fueled at any normal gas station and only requires a 400 yard ramp for takeoff and landing. Talk about conveniency when saving more time driving all day, beating out traffic, and even dealing with delays at the the airport!
A light aircraft private pilot’s license is required to fly. Forty hours of training are required to get said license. A massive portion of the ten thousand landing strips are under utilized but are open to the public, plus infrastructure that’s already built. The AeroMobil will be priced at approximately two million USD.
A show model is currently available for viewing at the Petersen Museum in Los Angeles. Watch the commercial at the following link.
It can be easy to get bored with the graphics on dirt bikes, and it is always fun to look for new and exciting ones. Graphics may not make a ride faster, but they can help represent a sponsor and keep a bike looking clean and new. There are endless configurations and designs that will help personalize and upgrade a bike. Let’s take a deep dive into the world of dirt bike graphics and where to find quality graphics kits.
Quality Graphics Kits
There are kits available to make custom logos, text styles, colors, layouts, and finishes. Graphics kits range in price, depending on the quality. It is even possible to create a personalized kit, for the most customized biking experience. These kits have graphics for covering the rear fender, lower fender, radiator covers, lower fork, rear swing arm, and number plates. To find exactly what is wanted, or even just to know where to start, get help at Senge Graphics. Buying quality kits is important, since mud, water, and rain will rub on these decals each time the bike is used and cause them to wear. Graphics should be made to last, and they can be difficult to install.
Look around for the best quality and the best price. Full kits are the most complete and include graphics for most parts of the bike. A radiator shroud kit will include the radiator shroud graphic and often the air box decals. Front and rear fender decals are included in a trim kit. Even blank number plate backgrounds and pre-printed number plate backgrounds help make a bike stand out from the rest. The graphics kit should be made of quality material. Make sure the graphics are 16-20 mils thick. Lower quality plastic is available and cheaper, but it probably won’t last as long. It is also important to look for a trusted adhesive brand, such as 3M. UV protective coating is another sign of a quality product.
Once that perfect, high-quality graphics kit is found, make sure to prepare the plastic on the bike. Remove old stickers and clean the bike with rubbing alcohol or another adhesive removing cleaner. With a new bike, be sure to wipe the bike off to ensure no manufacturer oil residue is left. Make sure the bike is well prepared to get the longest life out of the graphics.
Get better results when installing graphics using these tips.
Pay special attention to the edges of the graphics.
There are lots of other ways to upgrade a bike. Riding can be smoother with a new suspension, including shocks, linkage, and fork seals. Upgrading the exhaust system can boost the speed, sound, and look of a bike. Changing the sprocket or chain can upgrade a bike and give more speed. Try replacing the factory clutch with a new clutch system. It’s sure to boost the bike’s performance. Because dirt bike controls change how bikes are operated, try changing the footpegs, handlebars, levers, or grips. If an old bike is looking a little old, slow, or beat up, why not try giving it an upgrade? Dirt bike graphics kits are easy to find, personalize and install on any dirt bike. A few of 360 Magazine‘s favorite dirt bike companies include Suzuki, Yamaha, Honda, KTM and Kawasaki.
Oh Polly, the brand that has been sweeping the internet and part of every major influencer’s wardrobe, is now redefining the women’s athleisure space with their sister company Bo+Tee. The UK based brand debuted their latest collection at The Bonaventure Brewing Company on December 15th, 2021.
The infamous brewery located on the fourth floor of The Westin in DTLA was the perfect venue to host their first event. Immediately walking in, guests are greeted with a DJ playing hits from Drake to Megan the Stallion, and with a bar serving drinks from red wine to hot chocolate spiked with Baileys. Finger foods were served throughout the evening including chicken skewers, cheese burgers, and a stand with churros and cotton candy for those sweet lovers.
Christmas came early this year! Attendees picked a set of their choosing from the latest collection. The articles of clothing were displayed in the back of the venue for guests to admire, while walking away with free Bo+Tee. We continued to canvas the floor deck of the venue, eventually stumbling upon a screen printing booth giving out special tote bags.
To end the night, fragrance brand Sarah Horowitz Parfums set up a station to concoct your own custom perfume. The process started with questions asking about one’s favorite citrus and favorite foods. In only fifteen minutes, the team constructed the scent of your dreams based on your answers.
The Bo + Tee’s capsule collection consists of five different pieces. This includes different variations of contemporary colored crop tops and seamless leggings. The pieces from the latest drop range from $30-$40. The collection can be available for purchase on us.ohpolly.com.
More on Bo+Tee:
Bo+Tee is the sister company of Oh Polly, selling activewear and fitness accessories globally. Bo+Tee was first launched in 2020 and since then has grown online at an impressive rate, with the official Instagram account boasting over 1 million followers. Their mission statement is to make people look and feel their best through form fitting activewear which combines innovation, style and function. Bo+Tee is one of the few UK activewear brands which designs and produces its own garments. As a result, they combine both exceptional quality (which they carefully control) with unique trends and performance driven styles.
Strick, American rapper and singer, recently released his new album “Strick Land.” As a North Carolina native and an affiliate to Young Thugs infamous label Young Stoner Life, the artist wanted to paint a picture behind his album’s influence. If you’re already familiar with the “For Sale” rapper’s past, then you know the result is an eventful evening at an intimate boujee venue. For this specific album, Strick and his team held the party at a beautiful private art gallery in West Hollywood (known as Linc) and produced by The P.M. Firm. The ambience was unmatched with two rooms with varying vibes for all personality types. The initial reaction walking into the venue was refreshing. The first room had one section where women were embellished with paint across their bodies, while the other room displayed the new merch drop.
360 Magazine had the opportunity to sit down with the producers behind the new line, Jelani James and Jessica Raven (of companies JW Capital & Holding and Amber James), who worked directly with Strick.
“This is a family thing.. tied in through Young Thug’s dad, Big Jeff. There is no third party. It’s direct to manufacture. Strick has been really involved in every step of the process – making sure that his designs are in line with the album and the fits hit right. He wants to make sure everything has a certain aesthetic before being released.”
Nostalgic to say to the least. A room with vintage Pac-man, arcade style basketball and lemon pepper wings brought back memories of those middle school days.The real climax was when the DJ started playing songs from “Strick Land” with guest appearances from Nav, Metro Boomin and Asap Rocky. It’s safe to say this was a night to remember.
More on Strick:
Strick is a robust and multifaceted recording artist hailing from North Carolina and currently splitting his time between Los Angeles and Las Vegas. Best known for honing his skills as a clever wordsmith and adept songwriter, Strick has garnered a reputation for tapping into his diverse professional background both in business and in the U.S. Air Force to elevate both his business acumen and genuine creative output alike.
After relocating to Atlanta in 2012 and founding his own branding agency for aspiring musicians Foundation 86, Strick moved to Los Angeles to pursue his own career as an artist. He then landed his first official placement on Kanye West and Juicy J’s “Ballin’,” leading him to work with artists such as Travis Scott, Jeremih, K. Michelle and Wiz Khalifa. In 2016, Strick earned his first platinum record “coordinate” off Scott’s Birds in the Trap Sing McKnight album, further igniting his hunger to continue developing his skills as a songwriter. That same year, he went on to join Young Thug on several tours, including the Hi-Tunes tour (2016) and the Hi Horse’D tour (2016/2017). Later, he was invited to join Young Thug and J. Cole on the K.O.D tour (2018), and Young Thug and Machine Gun Kelly on their co-headlining tour (2019). Most recently, Strick partook on the Justin Bieber Big Tour (2019).
In July 2017, Strick dropped his debut EP, Risk=Reward. In 2018, he released January’s Risk=Reward 2 and April’s Pairadice, going on to ink a deal with YSL Records and 300 Entertainment. He appeared on Young Thug’s 2018 Slime Language compilation, with their collaboration “STS” going on to be streamed in the millions. Making his label debut in 2019 with See You When I Land, followed by The Machine mixtape series and “Yacht Club” with Ty Dolla $ign and Young Thug.
He appeared on Young Thug’s 2018 Slime Language compilation, with their collaboration “STS”. “Moonman” featuring Kid Cudi and Young Thug is featured on the Billboard #1 album Slime Language 2. Additionally, single “WokStar” feat. Skepta is featured on the Billboard #1 album Slime Language 2. Next up, Strick is preparing for Strickland, a full-length album to be released in 2021. With features from Young Thug, Ty Dolla $ign, Gunna, Swae Lee + more, this album paints a holistic image of who Strick is and what his world looks like through his eyes and ears. Strick is a college graduate, veteran, and corporate executive turned artist who is eager to present you his unique experiences through music.
ComplexCon returns to Long Beach, CA this November 6-7 for two unforgettable days of shopping, performances, drops, food and reconnecting safely.
ComplexCon is the largest pop culture festival and exhibition in the world! A place that brings together music, lifestyle, art, sports, innovation, activism, and education. The two-day festival is the epicenter for tens of thousands of the world’s most active, influential, and engaged individuals. Guests in attendance will be able to shop hundreds of exclusive releases from the most sought after brands such as, Adidas, Kerwin Frosts, and Hello Kitty.
Over the weekend there will be in-depth conversations led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more.
ComplexCon is a one-of-a-kind experience that brings together creators and audiences to celebrate culture, spark creativity, and foster community. We look forward to having you here.
ComplexCon 2021 Recap Day 1
Day 1 was led with in-depth conversations, led by influencers and celebrities, art exhibits, food, brand activations, interactive technology, and much more. The day featured appearances by celebrities such as J Balvin, Lil Yachty and Gunna. Crowds flooded the floor for DJ sets by Zack Bia, Kitty Cash and Siobhan Bell.
Adidas had an impactful start to the weekend with multiple activations and giveaways on the floor with top brands and talent. Adidas in collaboration with Prada constructed a interactive cube, which they are raffling off 10 pairs of their Adidas x Prada Re-Nylon. The multi-hyphenate talent Kerwin Frost, who has created “Kerwin’s Castle,” had a slew of celebrity appearances and raffle giveaways.
ComplexCon 2021 Recap Day 2
Day two of ComplexCon was nothing short of entertaining. With appearances from former NBA star, Dwayne Wade (at Lining), podcast sessions, a lagoon of food trucks and more.
Hip-hop artist, Trinidad James, promoted his shoe collection in collaboration with Saucony. His brand Hommewrk is also spotlighted alongside the new crimson painted sneaker. Streetwear brand Babylon hosted a roulette table for attendees to play on in addition to a slot machine and pinwheel for prizes. Hello Kitty seemed to have a large presence at the event with multiple carnival inspired attractions including a ferris wheel perfect for a Fall day.
A$AP Rocky performed his iconic debut album LIVE. LOVE. A$AP for the first time, celebrating ten years since its release, as well as recent hits. With Rihanna cheering him on next to the stage, Rocky closed out the convention reminiscing through his career over the years and climbing a twenty-five foot pillar to top it off.
On Thursday, September 2nd, 360 Magazine attended the Ellaè Lisquè’s fashion show in Los Angeles for the debut of their “Birthday Collection.” Designer Maxie J. chose a desert inspired theme for the models to walk through wearing her latest designs. The melanated event was filled with stars such as Christian Combs, Sevyn Streeter (who performed), Chris Brown, Slick Woods, Amber Riley, Clermont Twins (who opened the show), and many more to celebrate the Black designer and her latest collection.
While many fashion enthusiasts continue to have conversations about inclusion in the fashion industry, the Los Angeles native took matters into her own hands and built a table of her own. With uncompromising ambition & talent, Maxie J. first gave birth to her love child Ellaè Lisquè in 2014-a line intentionally created to make women feel sexy, bossy and sophisticated.
The fashion show took place at LA’s premier nightclub, Exchange LA, with decor by Wright Productions. 360 degree cameras were setup around the event for guests to shoot interactive videos in their outfits and share to their social media platforms. The “Birthday Collection” was elegant and chic for women of all sizes and ethnicities.
Hip-hop icon and entrepreneur, Lil Wayne, celebrated his lifestyle marijuana and clothing brand, GKUA on Friday, August 13th. 360 Magazine had the opportunity to attend the festival filled with dance, hip-hop music and eclectic art installations.
Entering the Los Angeles Memorial Colosseum, located in downtown near the University of Southern California, a sweep of emotions from past soccer games and music concerts floods your mind; the atmosphere feeling post-pandemic everyone itching to see a good show. The festival night kicked off with different dance troupes competing against one another showcasing hip hop dance sets getting the crowd fired up. Samantha Long, along with celebrated dancers Lil Buck and Jon Boogz, presided over the final rounds of the Uproar Dance Competition. Various artists came out to support Wayne along with Young Money acts and newcomers with astonishing potential. Artists included Young Money featuring Gudda Gudda, Cory Gunz, Lil Twist, Hoodie Baby, Euro, Jay Jones, Yaj Kader, & Mellow Rackz, Polo G, Big Latto and the legend, Lil Wayne, himself to headline.
The event took place right on the outskirts of the stadium (still within the grounds) providing an intimate vibe with pieces of art displayed near the concessions. CampNova gave away VIP live stream tickets with every purchase of GKUA Ultra Premium cannabis products available for sale HERE. The livestream was presented by Mandolin that had a booth setup explaining the VIP ticket giveaway and how to interact with the show online using various emojis that could appear on the big screen. Merch company, Rose in Good Faith, partnered with Young Money merch and featured quality tees with a minimalistic approach.
The GKUA Creative Director, Baqi Kopelman, also told Forbes, the August concert is the first of more Lil Wayne events at the L.A. Coliseum. GKUA recently entered an exclusive agreement with the venue to host 4/20 events, including in-person and virtual parties, performances and other events. Overall, the festival felt authentic with fans craving more Friday night immersive experiences thrown by the Grammy-award winning rapper and his ever-growing brand. Find more info for future events at UPROAR Hip Hop Festival.
More on Lil Wayne:
Lil Wayne began his career as a near-novelty, a preteen delivering hardcore Southern hip-hop. Through years of maturation and prolific output, during which the delivery of his humorous and wordplay-heavy rhymes gradually changed from ringing and pugnacious to stoned and rasped, he developed into a million-selling artist with a massive body of work, one so inventive and cunning that it makes his claim of being the “best rapper alive” worth considering. Wayne debuted at the age of 12, received his first platinum certification only five years later as a member of the Hot Boys, and immediately thereafter became a formidable solo artist with Tha Block Is Hot (1999), his first of 12 Top Ten albums on the Billboard 200. During a period of constant output entailing not just successful full-lengths but also reputation-building mixtapes and featured appearances on pop hits like Destiny’s Child‘s “Soldier” (2004), he reached mainstream superstar status with Tha Carter III (2008). A triple-platinum blockbuster, it spawned the number one pop hit “Lollipop” and the number six follow-up “A Milli,” and netted three Grammy awards, including Best Rap Album. Throughout the 2010s, despite numerous legal and creative battles, Wayne continued to be a regular presence on the upper reaches of the charts with albums such as Tha Carter IV (2011) and I Am Not a Human Being II (2013), additional smash singles as a headliner, and a continually lengthening list of collaborative hits, including the multi-platinum “Sucker for Pain” (for the Suicide Squad soundtrack in 2016) and “I’m the One” (headlined by DJ Khaled in 2017). Since the latter hit, Wayne has topped the Billboard 200 with the consecutive LPs Tha Carter V (2018) and Funeral (2020).
More on Uproar Festival:
UPROAR Hip Hop Festival was created by Lil Wayne to promote his lifestyle brand at GKUA. Located at The Torch at the LA Memorial Coliseum with Lil Wayne, YoungMoney and Friends is a VIP Party + Performances with some of your favorite hiphop artists and special guests! UPROAR is a fully immersive experience with music, dancing, art, vendors, food/beverages, celebrities and all your friends. Imagine a summer night complete with heat at The Coliseum, which has been declared a National Historic Landmark, is an awe-inspiring site, and once you enter the gates of The Torch, the energy of UPROAR will be everywhere!
More on GKUA:
GKUA Ultra Premium Products featured include –
GKUA Ultra Premium Flower: Sourced from the most experienced growers, GKUA will produce strains that are very limited, incredibly potent and impossibly difficult to find…truly the best flower! Available at launch is HOLLYGROVE a unique strain for Lil Wayne and GKUA and UPROAR a very limited strain.
GKUA Ultra Premium Battery Technology: This new proprietary ceramic heating element and cutting-edge design is optimized to efficiently deliver vape in easily controllable doses while elevating the user experience. The battery technology combined with GKUA Ultra Premium THC or CBD oil is the future of vape.
GKUA THC Vape: Sourced from the best cannabis with all organic inputs, GKUA’s THC Vape is an exclusive formulation that carefully transforms the highest quality cannabis into potent THC vape oil. Independently lab tested and certified for purity. GKUA Ultra Premium vape oil, pure and potent.
GKUA Ultra Premium Concentrates: Intensely potent and flavorful, GKUA Ultra Premium Concentrates are sourced from the finest cannabis flower with off-the-chart THC levels created for dabbing or adding to flower. Potency you can taste and feel.
To find out more about GKUA products and upcoming events, visit the website at gkua.com.
About GKUA Ultra Premium Lil Wayne, artistic giant and connoisseur of cannabis, has created the ultimate cannabis brand, GKUA Ultra Premium. Lil Wayne provides inspiration to millions of people and now he is delivering it in one more form, the best high of your life. Produced from the finest cannabis, GKUA Ultra Premium products are Lil Wayne tasted and approved. GKUA strives to inspire artists and dreamers and supports the arts through collaborations with new artists in multiple mediums. GKUA Ultra Premium products are available in select California dispensaries and now across the US. For more information about GKUA Ultra Premium products and events, visit gkua.com.
Vaughn Lowery, founder and publisher of 360 MAGAZINE, pens poignant prose. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit’s subsidized, section 8 housing to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.
This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.
The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Both Joseph and Vaughn Lowery are members of the first intercollegiate historically African American organization Alpha Phi Alpha. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others.
In 1920, his grandmother, Agnes Christine Moore Lowery (the little girl in the blue dress, also a member of Alpha Kappa Alpha), came with her grandmother to become the first black to vote in Tennessee. The kids’ book, The Big Day, depicts their journey the day she voted, now available on Amazon here.
360 Magazine is also now selling one of a kind home goods via Chairish, a curated marketplace for the best in vintage and contemporary furniture, decor and art. Check out this piece designed by 360’s founder Vaughn Lowery.
In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.
As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.
Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives.
The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.
Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.
Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.
Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.
Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.
Chapter 5:Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.
Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.
Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.
Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”
Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.
Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.
Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving.
Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.
Additionally Vaughn has an audio book titled, “Say Uncle: The Story of Vaughn Lowery” which loosely based on his childhood. It is available for here on Amazon Music. For additional info on Vaughn Lowery visit Wikipedia and IMDb.