Posts tagged with "Innovation"

CitroËn via Karun Jung by 360 Magazine

CITROËN: Ë-C4X & C4X 

The new vehicles offer customers accessible new alternative to mainstream mid-sized hatchback and SUV models

Paris, France: Citroën has revealed the new all-electric ë-C4X and the new C4X through live streamed events running simultaneously in Turkey and Denmark. The vehicles feature a unique design approach for customers seeking affordable alternatives to hatchback and SUV offerings in the mid-sized market. 

Following in the footsteps of the Citroën C5 X, the design of the new ë-C4X and C4X challenges the traditional definitions of compact car body styles to offer customers something unique: a cross-segment design which combines the elegant silhouette of a fastback with the modern attitude of an SUV.

“We’re excited about the opportunity presented by the New ë-C4X and C4X models as they will contribute significantly to our brand presence and sales expansion objectives for Middle East and Africa and international markets, as well as Europe. Many customers have told us they want an affordable, responsible and elegant alternative to the mass of hatchback and SUV offerings in the volume compact car segment, and this is our best interpretation of that need – a forward-looking, distinctive cross design that delivers all the comfort, technology, safety and value you expect from Citroën, but also outstanding roominess and limousine versatility with the benefit of zero-emission, all-electric power”.     

The New all-electric ë-C4X and C4X models also benefit from Citroën’s new generation infotainment interface, MyCitroën Drive Plus, providing a comprehensive package for connected services.   

Notably, Citroën is taking the bold step of offering only the all-electric ë-C4X model in many of its European markets where sales of electrified vehicles are increasing. With its 100 kW powertrain and 359 km WLTP range the new ë-C4X will be the only all-electric car to offer this combination of design, comfort and saloon car spaciousness in the mainstream mid-sized market. This, combined with its roomy 510-litre boot volume, makes it the ideal companion for everyday use in cities.

Customers who may prefer a traditional powertrain in International markets as well as selected European countries will have a choice of Citroën’s proven and efficient PureTech turbo-charged, direct-injection petrol engines.  

The new ë-C4X and C4X models will be built exclusively in Europe for all markets at the Stellantis Villaverde manufacturing facility in Madrid, Spain, with sales commencing later in 2022. 

About Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.For more information about MediaCitroën, visit HERE.

  

TOYOTA CONNECTED × CABIN AWARENESS

Toyota Connected North America (TCNA), an independent software and innovation center of excellence, today introduced its Cabin Awareness concept technology that uses millimeter-wave, high-resolution 4D imaging radar to help detect occupants (including certain pets) in cars and has the potential to detect them if ever they’re left behind.

The Cabin Awareness concept takes a unique approach to in-vehicle occupant detection using a 4D imaging radar sensor, mounted out of sight above a vehicle’s headliner that can detect presence of a life form in the vehicle, even after a driver exits.

Specifically, the Cabin Awareness concept has the capability to sense micro movements, such as a heartbeat, motion and respiration of occupants across three full seating rows, the cargo area and footwells. It also classifies all occupants according to size, posture and position – supporting advanced safety applications. The platform provides robust sensing even if the occupant is covered with a blanket, a scenario which a passerby would be unable to see the occupant. It differs from other technologies on the market such as weight sensors, that can be prone to false alerts and mis-detects, cameras limited by blind spots or other radar systems with a limited range of passenger detection.

“Toyota Connected’s talented software engineers and data scientists are leveraging cutting-edge technology to bring innovation and advanced technologies to customers’ vehicles,” said Zack Hicks, CEO and president, TCNA and executive vice president and chief digital officer, TMNA. “We are extremely proud of our efforts to take this idea from the drawing board to a full-blown concept, and, hopefully, developing a technology that has the potential to save lives.”

Real-World Testing  

While Cabin Awareness is currently a concept, the feature is getting a real-world trial through Toyota’s partner May Mobility. The autonomous-vehicle company is testing the technology in its fleet of Toyota Sienna AutonoMaaS (Autonomous Mobility as a Service) minivans at its headquarters in Michigan and will soon begin testing in public AV deployments in Arlington, Texas, and Ann Arbor, Michigan, with additional deployments coming in late 2022. Recently, May Mobility announced that a portion of the fleet will be modified to become ADA-compliant and accommodate passengers in wheelchairs.

May Mobility was founded with a mission of making roads safer through autonomous technology – and we’ve kept safety as our top priority as we’ve advanced our technology and worked with key strategic partners like Toyota,” said Edwin Olson, CEO, May Mobility. “As we move closer to driver-out operations next year and continue to scale our global business with more public AV deployments, technology like the Cabin Awareness concept is essential for our riders.”

In the future, one possible application for autonomous shuttles is alerting parents when their children complete a ride. Conversely, a shuttle may delay driving to its next stop if it senses someone is still in the vehicle upon reaching its destination.

“The key difference with this system is the improved resolution and accuracy, full-cabin detection and scope of functionality Cabin Awareness provides,” said Simon Roberts, managing engineer, TCNA, who has spearheaded the development process. “With the precision of these sensors, we’re designing Cabin Awareness with the aim of reducing false positives and false negatives.”

Applying Technology to Alert Drivers

In 2021 in the U.S., 23 children died from heat stroke after being left in vehicles, according to the nonprofit Kids and Cars. On average, one in four children that die in a hot car obtained access to the car while it was unattended or not operational. Depending on the circumstances, the inside of a car can get up to 125° F in minutes even when outside temperature is as low as 60° F. Studies show children’s body temperatures rise three to five times faster than adults. If left in a vehicle during the summer, the inside cabin temperature can reach dangerous levels in just 10 minutes.

“We are excited to explore and leverage new technologies, connected intelligence and existing safety platforms, with the ultimate goal of reducing child fatalities in hot cars. This Cabin Awareness concept has the potential to do exactly that.” said Brian Kursar, chief technology officer, TCNA and group vice president, chief technology officer and chief data officer, Toyota Motor North America (TMNA). “I’m so proud of the Toyota Connected and TMNA’s Connected Technologies teams for developing this concept and believe in the talent and dedication of our engineers.”

As currently designed, the Cabin Awareness concept provides an array of warnings to help alert the driver (and potentially, passersby) to check the back of the vehicle if a living being is detected. First, a warning light signals on the instrument cluster. Then, the horn honks. Emergency lights flash. Following all the early warnings, the owner may get a notification on their phone through the Toyota app as well as text messages.

If programmed, Cabin Awareness could even send alerts through smart home devices or send text messages to designated emergency contacts assigned by the primary user. Further alert options include having Toyota’s Safety Connect® emergency assistance system contact first responders through the integrated SOS vehicle function.

The team is continuing to explore additional notification alerts such as vehicle-to-vehicle (V2V) communications and the incorporation of smart infrastructure retail signage to further expand the reach of this alert.

Born from Innovation

The idea for Cabin Awareness was born in 2019 out of the inaugural Toyota Connected Hackathon, a 36-hour innovation event that challenged teams of software designers and engineers to ideate, develop and test real-world solutions. This winning idea quickly grew support following the Hackathon, allowing Roberts to assemble a team of engineers and further develop the technology.

The Cabin Awareness concept also allowed Toyota Connected to evaluate and develop hardware for the first time in addition to building innovative software systems and creating new processes. The Toyota Connected team evaluated millimeter-wave suppliers and began working with technology provider Vayyar Imaging’s in-cabin monitoring platform.

Vayyar’s high-resolution, single chip, 4D imaging radar is the only solution on the market that has the capability to monitor an entire vehicle cabin with a single sensor. The platform provides exceptionally dense point cloud imaging, enabling developers to independently develop a wide range of advanced applications and deploy them remotely using over-the-air software updates.

Inspired by Space Technology

Inspiration for the Cabin Awareness concept came from microwave radar technology created by NASA’s Jet Propulsion Laboratory to support underground rescues after a 7.8-magnitude earthquake struck Nepal in 2015. In this application, NASA engineers and rescuers were able to detect human breathing and heartbeats under more than 30 feet of rubble, helping responders know where to dig holes.

“NASA’s use of radar technology was inspiring,” said Kursar. “The idea that you can listen to heartbeats using contact-less technology opens up new possibilities to give Toyota the potential to produce a service that is beneficial to the evolution of our in-vehicle services.”

“The Cabin Awareness program is an innovation first for Toyota Connected and Toyota in so many ways,” said Roberts. “The most important goal we’re working on, though, is to build technologies that empower occupants and give them greater peace of mind.”

Life house inn newly renovated just in time for travel season via 360 Magazine

LIFE HOUSE

Following extensive renovations, three-storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia’s, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and a curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on an independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform. 

“We’re pleased to announce the launch of The Lenox Collection, with a design language that pays homage to each property’s history while catering directly to the clientele visiting the increasingly popular four-season destination that the Berkshires have become. With Ophelia’s reopening right downtown, we’re excited to be a mainstay in the already impressive Lenox culinary scene,” says Russell Lange, partner at 388 Ventures. 

At the heart of the collection is the Whitlock – formally The Church Street Inn – built-in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown bypassers.

Located in the historic center of town is The Constance – formally the Rookwood Inn – which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities. 

On the north side of town is The Dewey – formally the Birchwood Inn – which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas.

“We are thrilled to reintroduce The Lenox Collection as the Berkshire hospitality landscape continues to mature,” says Bryan Dunn, Managing Director and Head of Growth at Life House. “In the past year alone, the market has seen luxury lifestyle brand Miraval open their first East Coast property, world-renowned designer Ken Fulk acquire the Blantyre, and Life House breathes new life into the Wheatleigh, a Leading Hotels of World property. The Lenox Collection delivers a locally-rooted boutique experience at a more accessible price point than these Five Star luxury hotels, catering to a large and diverse audience that is currently underserved by existing options in the market.” 

Life House is a vertically integrated hotel software & operations platform focused on increasing profitability and reliability for independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated asset-light hotel companies backed by institutional venture and private equity investors. The company is ambitiously investing in operational systems to make it far more profitable, predictable, and seamless for owners while making the guest experience more reliable for travelers. Today the company has nearly 60 hotels in its portfolio across North America. 

For more information visit www.life-house.com.

Back to School Samantha Miduri via 360 Magazine by 360 Magazine

Chicago Architecture Center

The CAC’s annual festival connecting kids to architecture and engineering makes successful return to in person with theme ‘Access to Experts’

he Chicago Architecture Center’s annual Engineering Fest is back in person Saturday, May 28 between 10 a.m. and 3 p.m. The award-winning Center in the heart of downtown will host over 600 Chicagoland kids ages 8-14 for a day of discovery, building and learning through unique hands-on activities. This year’s theme is Access to Experts, with a focus on the changing climate and the responsibility of engineers and architects in this conversation in partnership with the CAC’s largest exhibition in its history Energy Revolution. The two floors of the CAC will have exhibits where kids can meet engineers and explore how architecture and engineering partner to create the cities we know and love.

“Engineering Fest is one of the most exciting events of the year at the CAC since we’re able to connect kids in Chicagoland to experts in fields they’re interested in. We hope it inspires them to think big and decide this is something they will go into in the future,” says COO and Interim CEO Juanna Blackwell.

Industry professionals will be on hand to engage with children, answer their questions and inspire kids to think big. The goal is to introduce young attendees to the various facets of engineering, ultimately providing a bridge to the field that outlines career pathways kids might not have otherwise known about. The festival will have no shortage of entertaining and educational opportunities for kids. Continuing the program’s emphasis on creating greener cities, children will be able to build their own wind turbines using household materials while learning about the importance of carbon-neutral energy sources and many other exciting ways to engage.

“When families think of the Chicago Architecture Center, skyscrapers might come to mind before the profession of engineering. However, each year our education team creates a festival centered around innovation and advancements in the field to help illustrate the science behind the walls of our most recognizable structures,” says Angela Esposito, Director of Education and Experience at the CAC.

Find out more about Engineering Fest and register at architecture.org.

About the Chicago Architecture Center

The Chicago Architecture Center (CAC) is a nonprofit organization founded in 1966, dedicated to inspiring people to discover why design matters. A national leader in architecture and design education, the CAC offers tours, programs, exhibitions and more that are part of a dynamic journey of lifelong learning.

The CAC’s riverfront location opened in 2018 in the heart of the city, where Michigan Avenue meets the Chicago River. It features nearly 10,000 square feet of exhibition space with views of a century of iconic skyscrapers.

Through partnerships with schools and youth-serving organizations, the CAC reaches approximately 30,000 K-12 students annually, while teacher workshops provide educators with tools and resources they need to advance STEM curricula in their classrooms. Committed to serving under-represented communities in construction, engineering and design professions, the CAC offers many of its education programs—and all of its programs for teens—at no cost to participants. CAC programs for adults and members include talks with acclaimed authors and practicing architects, in-depth presentations on issues and trends in urbanism and classes unlocking subjects related to the built environment

Proceeds from programs, tours and the CAC Design Store, as well as from grants, sponsorships and donations, support the Center’s educational mission. Visit architecture.org to learn more and follow @chiarchitecture and #chiarchitecture on social media.

GUCCI BLONDIE

Furthering an ever-evolving narrative, the House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971. The emblem takes center stage on the collection’s distinctive silhouette, as Alessandro Michele continues to traverse time, gently drawing out the threads of storylines waiting patiently to be found and given a new voice.

The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles, reflects the Creative Director’s ability to effortlessly bridge eras through his creations. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The modern-day iteration is a stylistic progression of the original, infused with striking details that speak to a free-spirited and independent persona.

The Gucci Blondie offering spans sizes, silhouettes, and details, from a versatile messenger that can be worn on the shoulder or across the body with the included Web or leather straps, to a smaller day-to-night style whose included chain strap can be tucked inside to transform it into a clutch. A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.

The Gucci Blondie is presented through a new campaign, envisioned as a love letter to New York, as a cast of characters are captured against the backdrop of some of the city’s most celebrated landmarks. Reportage-style shots evocative of an analog age are filled with candor and spontaneity, portraying impromptu moments of heritage in motion and dynamically converging past, present, and future in every frame.

Purchase HERE.

Watch #GucciBlondie

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Ph & director: Angelo Pennetta

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music: TBA

ABOUT GUCCI

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation, and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry, and watches.

Watch House of Gucci

WORLD’S FIRST SUSTAINABLE OCEAN CATWALK

A pioneer in the international unity between fashion and sustainability, Jesscia Minh Anh, elevates the new LNG-powered cruise ship, Costa Toscana, into a fully immersive ocean catwalk in Portofino, Italy. The J Spring Fashion Show 2022 will take place amongst the Italian Riviera, articulating the significance of Fashion x Sustainability in the world. The announcement of Jessica’s inimitable fashion show will not only alter the world of fashion and design, but the travel industry as well.

Catch a sneak peek of the out-of-this-world catwalk HERE.

Jessica’s catwalks always serve a deeper purpose than just marketing a new collection; the shows serve as advocation for global transformation. Each production is cleverly debuted at iconic international venues. Every runway has an underlying cause in support, like her J Summer Fashion Show, One World Trade Center. The event signified the newfound power and strength of America that was symbolized in the construction of the One World Trade Center. The event was held at the center 6 months before it formally opened.

The J Spring Fashion Show 2022 serves as Jessica’s return to the catwalk after her last show, “Runway on the Runway,” that occurred preceding the onset of the pandemic. The show took place at JFK International Airport in New York City, where inspiration came from Jessica’s mission to durability in the global supply chain.

Jessica is notorious for hosting compelling shows at world-renowned venues like the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam and Gemasolar Power Plant. An innovative leader behind the push for more durable fashion, Jessica also attended the Paris Agreement celebration campaign in conjunction with leading international bodies such as the Mayor of Paris, Canadian Minister and Japanese astronaut.

Watch the newly released Official Campaign Video featuring high fashion on the world’s newest Liquefied Natural Gas cruise ship in Italy HERE

“This particular moment in history provides an opportunity for a sustainable “restart” of our society. Costa Toscana aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It represents a breakthrough in the travel industry”, said Jessica.

Jessica Minh Anh Costa Toscana photo via Helen Smith JMA Global for use by 360 MAGAZINE

Jessica Minh Anh Costa Toscana photo via Helen Smith JMA Global for use by 360 MAGAZINE

Jessica Minh Anh Costa Toscana photo via Helen Smith JMA Global for use by 360 MAGAZINE

Jessica Minh Anh Costa Toscana photo via Helen Smith JMA Global for use by 360 MAGAZINE

three wheeled model composite by Morgan Motor Company and Influence Associates for use by 360 Magazine

MORGAN RELEASES THREE WHEELED MODEL

The model is the company’s first clean-sheet visual design since the Morgan Aero 8, which was launched in 2000

All-new model will be Morgan’s most configurable vehicle ever with an extensive array of accessories available at launch

The Morgan Motor Company has confirmed its all-new three-wheeled model will be launched on 24 February 2022. The new car marks Morgan’s first new design language and product ethos since the launch of the Aero range, which went on sale more than two decades ago.

Most details will remain undisclosed until the global unveil on 24 February. But Morgan has confirmed the use of a Ford three-cylinder engine for the upcoming model, continuing the long-standing use of Ford powerplants in the company’s line-up. 

It will also be Morgan’s most customisable vehicle to date. Several identities of the model will be shown at launch, showcasing the diverse and versatile options available. They will highlight some of the personalities that have inspired its design, from bold, individual, and eccentric colours to fit-for-purpose adventure and motorsport-inspired mid-century racers.

Steve Morris, Chairman and CEO of Morgan Motor Company, said: “The next chapter of Morgan’s three-wheeled story will begin on 24 February, and we couldn’t be more excited to finally show it to the world. The all-new model continues a 113 year legacy of three-wheeled Morgan cars, and – as has always been the case – the new model will be totally different to anything else.”

Jonathan Wells, Head of Design, Morgan Motor Company, said: “The energy and imagination that the design and engineering teams have invested into creating the all-new three-wheeled model is incredible. I am confident that this will be apparent through the sheer quantity of options, quality, performance and attention to detail.”                                    

About Morgan Motor Company: 

Morgan Motor Company is a British manufacturer of handcrafted sports cars, located in Malvern, Worcestershire, UK. The world-famous Morgan cars offer a unique blend of charisma, quality materials, craftsmanship and performance. Morgan has been handcrafting coach built traditional British sports cars that are thrilling to drive and unique within the marketplace since 1909. In March 2019, Investindustrial purchased a majority share of the company, and by doing so invested in the long-term future of the Morgan Motor Company building cars in Britain. The Morgan family, along with the senior management team and the wider workforce, retain a shareholding of the company and work alongside Investindustrial. Morgan produces around 850 vehicles annually, of which over 70% are exported. Its model range – comprising the Plus Four and Plus Six, and forthcoming three-wheeled product – is sold through more than 70 official dealerships in around 30 countries worldwide.

Rimac Technology automotive work via Rimac Technology for use by 360 MAGAZINE

RIMAC TECHNOLOGY

Ringing in the new year, the Rimac Group becomes its own entity as the Rimac Technology business.

Serving as a diverse company, Bugatti Rimac (active from November 21) falls within the clientele of the Rimac Technology business. The Rimac Group is a shareholder in Bugatti Rimac with 55% stake and Porsche with the following 45%. Rimac Group now owns the individual company of Rimac Technology. The fresh company has goals to develop its areas of expertise in the engineering, development, production and supply of differing systems that Rimac is renowned for – such as battery systems, electric drive units, electronic systems and user interface components.

A company with superior electronic expertise, Rimac Technology works closely with automotive manufacturers across Europe. These two realms collaborate in projects like the expansion of the Nevera, taking customers step by step through the process of product creation. Rimac Technology is especially known for their work with international OEMs such as Porsche, Hyundai, Kia, Automobili Pininfarina, Koenigsegg and Aston Martin, with other projects yet to be announced. With the development of Rimac Technology’s manufacturing capacities, the brand has goals to create tens of thousands of advanced systems per year by 2024.

The solely independent company works as an individual manufacturer, including sponsors into the Rimac Group business. Rimac Technology prioritizes clientele confidentiality with all projects, and that each endeavor will be completed to request of necessary cost, performance and within sufficient time.

Mate Rimac, CEO of Rimac Group, now heads both Bugatti Rimac and Rimac Technology. Although both the brands operate separately, they both work under Bugatti Rimac with shared R&B along with other roles. The potential of both Bugatti and Rimac automobiles will be corresponded to Bugatti Rimac, merging ideas and innovation in research and development, production and other areas.

Mate Rimac states, “If we go back to the very beginning of the Rimac Automobili business in 2009, the dream for me was to build my own electric hypercar. With Nevera we believe we’ve achieved that dream, creating a car that is not only the fastest accelerating in the world, but also comfortable, usable and brimming with our advanced technology. But Nevera isn’t just a standalone project, it’s a showcase of what Rimac Technology can do free from the costs or volume restraints of a large-scale manufacturer. We believe once you’ve pushed the technology as far as it can go, it makes it a lot easier to scale up to higher volume and lower cost. The e-Axles, Torque Vectoring, battery systems, connectivity, AI, and countless other electrical systems on Nevera are all our own creations, and each of them can be scaled to suit applications you might find on a range of higher volume performance vehicles.

Separating the technology business into its own entity is a natural step as the focus of the two markets, hypercars and components, are completely different. For example, the products of Rimac Technology, while being on the cutting edge of performance, also need to be extremely cost competitive and producible at huge scales, while those issues are secondary for the hypercar business. This new structure will enable each company of the Rimac Group to flourish to their full potential, while still sharing the synergies between them – for example using our own hypercars as testbeds for new technology before we offer it to other OEMs.”

Top Five Innovations In Motorcycle Safety And Protective Gear

Motorcycle drivers are more at risk of experiencing collisions than regular road vehicles. Due to the sheer small size of motorcycles, they are less visible to motorists and pedestrians, especially in bad weather conditions, such as rainy or foggy weather.

The high likelihood of collision or accidents when owning a motorcycle has led to more motorcycle drivers and owners relying on motorcycle accident lawyers to assist with insurance claims and court dates. Topresearched.com compiles a stringent list of top motorcycle lawyers.

Due to the high possibility of accidents and grievous bodily harm when riding a motorcycle, protective gear is essential. 

Here are five top recent innovations in motorcycle safety and protection.

Smart Helmets

Manufacturers have consistently improved in strengthening the quality and durability of motorcycle helmets. Now they incorporate mandatory artificial intelligence (AI), features that assist a driver in avoiding a collision or recording the scene in the case of a crash.

Smart motorcycle helmets now have built-in GPS systems and built-in rear-end cameras. The built-in cameras also assist motorcyclists in their insurance claims, proving that the driver is not responsible for the collision.

Vests And Jackets With Airbags

Motorcycle clothing has evolved from leather jackets, ripped jeans, and bandanas. Protective apparel nowadays incorporates airbag technology in motorcyclists’ vests and jackets. The airbags have built-in sensors programmed to deploy to protect the chest and other vital organs immediately once they detect an impact.

In addition to clothing, the motorcycle industry has also introduced flexible impact technology in riding boots. These new boots absorb impact shock while adding extra layers of protection in case of an accident or a minor fall.

Anti-Lock Braking System (ABS)

The anti-lock braking system, or ABS, is borrowed from the motor vehicle industry. The system allows the motorcycle’s brakes to pump during a sudden stop or halt from high speed and hence eliminates the locking of the wheels. The ABS gives the driver substantially more control over the steering and navigation of the vehicle.

LED Lighting

Aside from adding decorative features to the motorcycle, LED lighting assists motorcyclists in being more visible while on the road. The lights are most beneficial when used in dark or unclear conditions and during bad weather, potentially obscuring the motorists’ views. Recently designed helmets often come equipped with LED lights that help improve the driver’s view of the road and terrain.

Automated Clutches And Stability Control

As with operating a motor vehicle, changing gears, accelerating, or braking at high speeds or during high traffic can cause motorists to be distracted and lose focus on the road.

In response to the need for stability control, motorcycle manufacturers now incorporate stability controls to monitor the traction control and lean angle data. The data will determine the right amount of power or braking needed for the motorcycle to retain stability.

These five innovative ideas in the motorcycle industry have contributed significantly to the noticeable decrease in accidents involving motorcycles on and off the road.

cypress hill nft by The Non Fungible Token Company and Unblocked for use by 360 Magazine

CYPRESS HILL × UNBLOCKED RELEASE NEW NFTs

UNBLOCKED LAUNCHES TO DEMOCRATIZE DIGITAL COLLECTIBLES, ANNOUNCES FIRST PARTNERSHIP WITH PRIMARY WAVE MUSIC AND CYPRESS HILL

Backed by A-List Investors, Company to Focus on Connecting Fans with Popular Talent, Offering Artist-Focused NFTs and Exclusive Real-World Experiences

Breaking the mold of digital collectibles as expensive and exclusive, The Non Fungible Token Company (NFTCo), also known as Unblocked, is launching with the mission of connecting talent with fan communities, both online and in the real world. Its first digital collectible, in partnership with Primary Wave Music and multi-platinum hip-hop group Cypress Hill, drops on November 22.

The company has created NFTs with Cypress Hill to promote upcoming milestones for the iconic band. Fulfilling the goal to offer NFTs linked to fan-shared experiences, some Cypress Hill NFTs will allow fans to memorialize their experience at in real life events, while collectors and fans who can’t attend those events can buy collectible NFTs on their store. All Unblocked NFT experiences aim to also build fan communities with exclusive rewards such as talent meet-and-greets, signed merchandise, and recording sessions with artists.

Following the release for Cypress Hill, Unblocked will continue to work with Primary Wave Music to launch NFTs for other artists on their roster. Founded in 2006, Primary Wave is home to some of the world’s most iconic artists such as Prince, Bob Marley, Boston, Alice Cooper, Stevie Nicks, Luther Vandross, Frankie Valli and the Four Seasons, and Olivia Newton-John.

“Unblocked’s founding team’s vast knowledge and experience in tech, blockchain and cryptocurrency made them an incredibly compelling partner for us,” says Natalia Nastaskin, Primary Wave Music’s Chief Content Officer. “We are seamlessly aligned on our collective approach to building fan communities based on engagement through serialization and gamification of digital collectibles. We could not be more excited about our platform’s launch with Cypress Hill, to be followed by a steady pipeline of artists who are passionate about serving their fan bases with unique and dynamic drops.”

Harrison Wang, co-founder of Unblocked, stated, “We are excited to launch Unblocked with Primary Wave Music, opening the door for other music and entertainment brands. While offering partners a full suite of services to monetize their assets, we look to democratize the digital collectible market by giving everyone the opportunity to own a shared social moment – or in a larger sense, a piece of history – building communities and increasing fan-to-fan and fan-to-artist engagement.”

ABOUT UNBLOCKED

Unblocked is led by an all-star team with extensive experience in the consumer and blockchain space. Co-founders Jeremy Arnold, Brian Dilley and Harrison Wang, as well as most other members of the team, have all worked together at Flipagram, TikTok, Blockfolio and FTX (as well as several other notable companies), leading growth, product, data, and engineering at several of those stops.

Founded in May 2021, Unblocked closed its seed round in July with an investor list which includes Primary Wave Music, Dapper Labs, Oaktree Capital, Marcy Venture Partners (Larry Marcus, Jay Brown, Jay-Z), B Capital, M13, BAM Ventures, Defy Ventures, and GFT Ventures. Individual investors include Shawn Mendes, music manager Andrew Gertler, Shopzilla and Flipagram founder Farhad Mohit, Honey founder and CEO George Ruan, and Dapper Labs founder and CEO Roham Gharegozlou.

The Non Fungible Token Company (NFTCo) d/b/a Unblocked is headquartered in Los Angeles.