Posts tagged with "athletics"

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

KBO Player Interview

As the U.S. grapples with how to bring back professional sports amidst a pandemic, one nation serves as a model: South Korea, where the wildly popular Korean Baseball Organization returned earlier this month. Correspondent Jon Frankel interviews current and former KBO players and public health expert about the country’s remarkable turnaround and what it could mean for Major League Baseball and American sports in general.

For up-to-the-minute updates about REAL SPORTS, follow on Twitter at @RealSportsHBO or join the conversation using #RealSports, and on HBO.com/realsports and facebook.com/realsports.

Szemui Ho, camping, hiking, illustration, 360 MAGAZINE

Monster Energy & X Games Norway 2020

Monster Energy’s Ski and Snowboard Athletes Claim Three Gold Medals in Slopestyle Events on Day Two of X Games Norway 2020

Way to close out an epic edition of Winter X Games! Monster Energy congratulates its ski and snowboard athletes on a dominant performance on the final day of X Games Norway 2020 this Sunday.

In front of a stoked crowd at Hafjell Resort, team riders Max Parrot (Snowboard), Zoi Sadowski-Synnott (Snowboard) and Maggie Voisin (Freeski) claimed gold medals in Slopestyle events, joined by a silver-medal finish from Kokomo Murase (Snowboard) and bronze medals for Ståle Sandbech (Snowboard) and Giulia Tanno (Freeski).

Now in its fifth consecutive year in Norway, the biggest spectacle in action sports returned to Hafjell Resort about 120 miles north of the city of Oslo for snow sports competitions in a festival atmosphere. Aside from showcasing the highest level of freestyle skiing and snowboarding, the event featured concerts by hot musical acts Arif, Musti, Chris Abolade, and Alan Walker.

Supported by Monster Energy as the official energy drink partner of X Games, the competition attracted the world’s best athletes in competitive freeski and snowboarding. Over the course of two action-packed days, X Games Norway 2020 awarded 26 medals overall, with Monster Energy riders claiming nine medals total (3 gold, 3 silver, 3 bronze).

Here’s how the action unfolded for team Monster Energy on the final day of the invite-only competition in Scandinavia:

Women’s Snowboard Slopestyle: Monster Energy’s Zoi Sadowski-Synnott Claims Second Career Gold Medal, Kokomo Murase Earns Silver Medal

The Monster Energy team’s gold medal run began in Women’s Snowboard Slopestyle, the first medal event contested on Sunday. Amidst low visibility and drizzling rain, eight of the world’s best freestyle snowboarders took on a downhill obstacle course stacked with creative rail elements, quarterpipes, and a massive ‘Money Booter’ jump at the bottom. In a format change introduced at X Games Aspen 2020, winners were no longer determined by their highest-scoring runs, but in a 32-minute jam session scored on overall impression.

When all was said and done, Monster Energy’s Zoi Sadowski-Synnott brought the right blend of technical tricks and solid consistency to the demanding course.

Known for her mastery of switch tricks and new-school style, the 19-year-old from Wanaka, New Zealand, worked the rail section with backside bluntslide to back 180 Same Way out, switch backside 180 over the rail, noseslide pretzel, switch boardslide to gap, and frontside boardslide down the big rail. In the jump section, she sent a big backside 720, switch backside 540, frontside 720, switch backside double cork 900 stalefish, and a double backflip over the Money Booter that sealed the win.

“It’s pretty tricky right now because it’s raining, which has been a change from all the other days we’ve been riding. I came in today knowing it’s about who rides the best under these conditions. So that’s what I was trying to do,” said Zoi Sadowski-Synnott upon claiming gold in Women’s Snowboard Slopestyle at X Games Norway today.

Her latest Slopestyle gold is already the second win in the discipline for Sadowski-Synnott, bringing her X Games count to three medals (2 gold, 1 silver). The young Kiwi ripper barged onto the scene by claiming Slopestyle gold and Big Air silver at X Games Aspen 2019 and won every big-ticket event of that season, including the Burton U.S. Open. Recognized as Rookie of the Year in the inaugural Snowboarder Magazine Awards in 2020, Sadowski-Synnott also made history as the first athlete from New Zealand in 26 years to win a Winter Olympics medal when she earned Slopestyle bronze at PyeongChang 2018.

Joining Sadowski-Synnott on the Slopestyle podium today, Kokomo Murase came into X Games Norway not only as the youngest rider at age 15 but also the lightest at a mere 105 pounds. But that didn’t stop the Japanese snowboarding wunderkind from dropping some of the heaviest tricks of the weekend.

Working the course with speed and difficult aerial moves, Murase sent a backside 360 over the rail and hit the rail section with frontside nosebluntslide, pole jam Indy grab, and frontside lipslide 270 out the big rail. In the jump section, the 15-year-old from Gifu, Japan, stoked the crowd with backside 720 mute, frontside double cork 900, frontside 720 stalefish, and a backside 1260 with a slightly imperfect landing for a strong silver-medal finish.

On the strength of today’s silver medal, Murase now owns five X Games medals (1 gold, 3 silver, 1 bronze) across Slopestyle and Big Air disciplines. Murase has been turning heads since her upset victory at X Games Norway 2018, where she made history as the first girl to land a 1260 double cork in a competition and became the youngest competitor ever to earn a medal at Winter X Games at age 13. She has reached the podium in all five of her X Games starts and was recently named Snowboarder of the Year at the 2019 Japan Action Sports Awards.

Women’s Ski Slopestyle: Monster Energy’s Maggie Voisin Claims Second Gold Medal, Giulia Tanno Takes Bronze

Next, the action moved into Women’s Ski Slopestyle as the day’s first freeski event. A total of seven different countries were represented in the eight-rider final with athletes hailing from Canada, New Zealand, Norway, Switzerland, Sweden, as well as the UK and United States. Much like in the Snowboard Slopestyle final, the judges were looking for best overall impression in a 32-minute jam format.

Stepping into the final fresh off yesterday’s Big Air silver medal, Monster Energy’s Maggie Voisin unleashed a diverse trick selection onto the stacked course. In the rail section, the 21-year-old from White Fish, Montana, posted a gap to disaster, switch left 270 on 270 out, backside 270 left disaster on the down-flat-down, and left 270 on 270 off. Upping her trick difficulty from run to run, she also hit the massive jump elements with a rightside 720 tailgrab, letfside Rodeo 900, switch leftside 900 safety grab, and almost landed a leftside double cork 1260 for the best overall impression and the win.

“Today the weather was really tough and you just kind of had to roll with it. I just tried to stay consistent. Getting a podium yesterday and the win today, I’m just so grateful,” said Voisin upon claiming Women’s Ski Slopestyle gold at X Games Norway 2020 today, adding: “Today is also International Women’s Day, so a big shout out to all the women snowboarders before us. I’m just so stoked to be a female athlete in action sports.”

This weekend’s Slopestyle gold and Big Air silver medals bring Voisin’s X Games medal count to seven total medals (2 gold, 2 silver, 3 bronze). The Montana native now owns two Ski Slopestyle gold after winning the event at X Games Aspen 2018. Voisin made history at XG Norway 2017 as the first American woman to medal in Big Air. After undergoing knee surgery in April 2019, the U.S. freeski prodigy returned to competition in full strength by claiming Slopestyle bronze at XG Aspen 2020 in January.

Monster Energy’s Giulia Tanno came into the final looking for a medal after closely missing the podium in Saturday’s Big Air competition. When all was said and done, the 21-year-old from Lenzerheide, Switzerland, earned the bronze medal with a solid mixture of technical rail tricks and stylish airs. In the rail section, Tanno finessed gap to disaster on the double kink, frontside 450 out, and switch-up 270 on the down rail. And in the jump section, she sent a switch leftside 900 tailgrab, and rightside 900, switch rightside 540, as well as a leftside double cork 1080 for a strong third-place finish.

This weekend’s Slopestyle bronze brings Tanno’s X Games total to four medals (2 silver, 2 bronze). The member of the Swiss national freeski team also had a successful contest run with back-to-back podiums at International Ski Federation (FIS) events. At the recent FIS Freeski Big Air World Cup in Destne, Czech Republic, Tanno took home the 2019/20 Big Air crystal globe trophy as the top rider of the season.

Monster Energy Men’s Snowboard Slopestyle: Max Perrot Takes Gold, Ståle Sandbech Earns Bronze

When the action moved into the Monster Energy Men’s Snowboard Slopestyle event, eight finalists stepped to the challenging course in a 32-minute jam session. Straight out the gate, Monster Energy’s Max Parrot revisited his rivalry with Canada’s Mark McMorris, who took the gold medal in Saturday’s Big Air final with Parrot settling for silver. Now it was time for a rematch!

Undeterred by rainy weather and the fact that his last Slopestyle win happened back in 2014, Parrot left nothing to chance in the competitive final. Hitting the rail section with difficult tech tricks, he posted a frontside bluntslide 450 off, gap backside 360 to 50-50 the kink rail, frontside nosebluntslide over the hip, pole jam Wildcat backflip, and backside lipslide fakie the big rail. Flexing his aerial skills in the jump section, Parrot sent a backside 1260, backside triple cork 1440 melon, Cab double cork 1260, Cab triple 1620 Indy grab, and a perfect frontside triple cork 1440 mute to clinch the win.

“I was definitely focused on a good result today. And I’m actually happy since the last time I won gold in Slopestyle was in 2014, so it’s been a while. It feels good to taste gold again in Slopestyle at X Games!” said Parrot upon earning Men’s Snowboard Slopestyle gold at X Games Norway 2020 today.

After claiming Big Air silver and Slopestyle gold at X Games Norway 2020 this weekend, Parrot now owns 13 medals (8 gold, 5 silver). The 25-year-old from Bromont, Canada, made an emotional return to competition by winning Big Air gold at X Games Norway 2019 after a battle with Hodgkin Lymphoma cancer. The eight-time X Games champion currently holds the record for the most medals in the history of X Games Snowboard Big Air (6 gold, 4 silver) and also earned Slopestyle silver for Canada at the 2018 Winter Olympics in PyeongChang.

Also stepping onto the Men’s Snowboard Slopestyle podium today, hometown hero Ståle Sandbech from Rykkinn, Norway earned bronze with a versatile trick selection.

Opening the final as the first rider in, Sandbech sent a frontside lipslide over the hip, backside 180 to 50-50, Half Cab 50-50 the kink rail, boardslide up and down the Spider Rail, and front board 270 the big rail. Maintaining his flow into the jump section, the Norwegian local posted backside 1260 mute grab, backside double cork 720, backside Cab 1260 stalefish, frontside 1440 tailgrab, and backside 1440 mute to jump onto the podium with a solid third-place finish.

Today’s Slopestyle bronze is Sandbech’s first X Games medal since XG Norway 2017 and his sixth medal overall (2 silver, 4 bronze). A long-standing member of the Norwegian national snowboarding team, Sandbech earned Slopestyle silver at the 2014 Winter Olympics in Sochi. The 26-year-old also recently claimed third place in the Men’s Snowboard Slopestyle final at Winter Dew Tour Copper Mountain 2020 and is known for his viral StaleLIFE video series on YouTube.

Didn’t catch today’s live stream? X Games fans who missed the action at X Games Norway 2020 this weekend can re-watch all live broadcasts on the official X Games YouTube channel.

Viewers in the United States can also look forward to watching the ‘Best of X Games Norway 2020’ anthology as part of World of X Games on ABC Television. Part 1 of ‘Best of X Games Norway 2020’ will air on March 14, 1:00 p.m. ET and Part 2 on March 21, 1:00 p.m. ET on ABC.

Visit monsterenergy.com for exclusive content from X Games Norway 2020 including photos, videos, and contest results as they happen. Follow Monster Energy on Youtube, Facebook, Instagram, and Twitter for exclusive behind-the-scenes looks in Oslo.

About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at monsterenergy.com.

road, uber, car, traffic, illustration, car-sharing,

Nike x Cross-Country Camp

Nike Running Camps Announces Dates For The Nike Cross Country Camp At The University of San Diego

Located in the beautiful city of San Diego, California, the Nike Cross Country Camp at the University of San Diego announces June 14-17 and July 5-8 as its camp dates for 2020.

Last summer, runners at the Nike Cross Country Camp at the University of San Diego experienced informative, challenging, and fun weeks of training.

In addition to cross country training, the camp instructs runners on the principles team building and team management, learning how to inspire others, conflict resolution, communication skills, and identifying ways to contribute to furthering a positive team culture. All of this leads to campers reaching their own and team’s full potential.

The University of San Diego Head Coach and Camp Director Will Guarino leads break-out sessions and interactive discussions which take place on campus. Runners travel to nearby beaches, the San Diego Bay, San Diego’s historical sites, and San Diego’s own Balboa Park. Guarino says, “Training sessions are for the driven leader, lover of the outdoors, and those interested in making a significant contribution to their team. This running camp is for the active athlete interested in building their leadership skills. My campers leave USD energized and ready for their upcoming XC season.”

Campers stay in the USD dorms, eat in the dining hall and run on local San Diego beaches and trails. The camp is coed, overnight and day campers, ages 11-18. All ability levels are welcome, those with the desire to train smarter, work hard and to have fun.

Players, coaches, and parents interested in learning more can visit Nike Running Camps.

About US Sports Camps:
US Sports Camps (USSC), headquartered in San Rafael, California, is America’s largest sports camp network and the licensed operator of Nike Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high-quality sports education and skill enhancement.

BEL-AIR ATHLETICS, will smith, 360 MAGAZINE

BEL-AIR ATHLETICS

UNVEILS NEW LIMITED-EDITION COLLECTION – “BEL-AIR MIAMI”
New Collection Inspired by Founder Will Smith’s Personal & Professional Connections to Miami

Bel-Air Athletics announced the launch of its newest, limited-edition collection – “Bel-Air Miami (Home/Away).” The 24-piece collection is inspired by Bel-Air Athletics founder Will Smith’s longtime affinity for Miami, and is available exclusively at www.belairathletics.com.
 
“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. “I just believe places have that for certain people and it’s an X-factor.”
 
The unisex collection features an array of colorful looks, punctuated by tropical hues, animal prints and a color palette that draws from 1980’s and 90’s Miami Dolphins and Miami Hurricanes uniforms. Standout pieces include the ‘Bengal Varsity Jacket,’ which is limited to just 50 pieces; the ‘Alma Mater’ sweatshirt and sweatpants set; the ‘Split-Time Hoodie’ which comes in three color-blocked versions created by cutting apart three sweatshirts and reassembling them; the ‘VK Miami’ tees, which pay homage to Virginia Key Beach as an important Miami landmark to the civil rights movement; the ‘Bel-Air Bengal’ tee, which introduces Bel-Air Athletics’ new mascot for the first time; and the colorful, tiger-striped ‘Bengal Socks.’ 
 
The “Home/Away” concept represents the intersection of one’s comfort zone (home) and the excitement/risk associated with new adventures (away). The theme embodies Smith’s personal and professional journey, which started in Philadelphia, moved to Los Angeles, and gained international acclaim in part because of Miami.
 
“From music to movies, Miami has always been Will’s second home and we wanted to showcase that special connection with this collection,” said Samyr Laine, the Brand General Manager for Bel-Air Athletics. “It was important for us to capture Miami’s distinct look and feel while merging it with our brand’s signature style.”
 
Smith’s link to Miami began in 1995, when he starred in the renowned film “Bad Boys” as a Miami-based narcotics detective. The success of the film resulted in two more Miami-based sequels – Bad Boys II (2003) and Bad Boys for Life (2020). Additionally, Smith released his smash single “Miami” off his multiplatinum album, Big Willie Style (1997).
 
Please find collection photos, campaign video, and high-res product images here. Additionally, Miami Heat star and NBA All-Star Bam Adebayo was named one of the ambassadors for the “Bel-Air Miami (Home/Away) and pictures of him in the collection are available here.
 
Visit www.belairathletics.com and follow @belairathletics and #belairmiami to stay up to date with the Bel-Air Miami collection and future collections from Bel-Air Athletics.
 
About Bel-Air Athletics
Bel-Air Athletics is a sports-inspired lifestyle brand that celebrates the love of competition, the inclusiveness of fanhood, and the stories, styles, and culture born out of sport. Channeling Will’s indelible influence on fashion and culture in the 1980s and ’90s and referencing the iconic series The Fresh Prince of Bel-Air, Bel-Air Athletics is grounded in the individuality and creativity that Will’s character embodied on the TV show.
 
The brand is part of Westbrook Inc., which is Jada Pinkett Smith and Will Smith’s holding company that was formed to execute the Smith Family’s global content and commerce businesses.

IRONMAN 2020 Course Announced

THE 2020 CARILION CLINIC IRONMAN 70.3 VIRGINIA’S BLUE RIDGE TRIATHLON ANNOUNCES COURSE DETAILS WITH A MAJOR PORTION OF THE BIKE COURSE SET TO TAKE PLACE ON THE BLUE RIDGE PARKWAY

Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway

The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today course details for the inaugural Carilion Clinic IRONMAN® 70.3® Virginia’s Blue Ridge triathlon taking place on Sunday, June 7, 2020. The center piece for the 70.3-mile route includes the bike course that will roll along the Blue Ridge Parkway, a unit of the National Park Service filled with scenic views of the beautiful Blue Ridge Mountains.

“Adding to the long history of endurance events throughout Virginia’s Blue Ridge region, this year’s Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will feature epic locations for the swim, bike and run portions of the first year event,” said Keats McGonigal, Head of Operations, North America for The IRONMAN Group. “Specifically, for the bike portion of the event, the scenic byway will offer athletes a picturesque view like no other along America’s Favorite Drive. This event presents a unique opportunity for recreational access to the park and invites participants to share in the stewardship of this special place — the Blue Ridge Parkway is one of our nation’s treasured landscapes. We are excited about the course that athletes will have the chance to experience as they achieve their dreams of crossing the finish line at the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge. We are also grateful to everyone who responded in support of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, realizing the overall economic benefit of the competition and recognizing the limited access of motor vehicles ensuring a safer experience for bikers.”

The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, taking place on Sunday, June 7, 2020, will begin with a rolling start format. The 1.2-mile swim will take place in the clear waters of Carvins Cove Reservoir. After careful consideration, the Western Virginia Water Authority is partnering with IRONMAN to hold its swimming event in Carvins Cove Reservoir because of the extraordinary opportunity this event will have to showcase the entire region to a worldwide audience. The Authority worked closely with IRONMAN to make sure that the water quality and beauty of Carvins Cove will be preserved for the benefit of all residents.

Once out of the water, athletes will take on the 56-mile bike course that is surrounded by the Blue Ridge Mountains. Athletes will depart from Carvins Cove in Roanoke County and continue east into beautiful Botetourt County towards the Town of Buchanan, a quaint, walkable town with antique shops and a great view of the James River. It is the starting point for an epic four-mile climb on Route 43 to the Blue Ridge Parkway entrance. The Blue Ridge Parkway’s 469-miles links Shenandoah National Park to the Great Smoky Mountains National Park. Athletes will experience breathtaking views of the valley, as they ride and descend 21-miles of completely closed roads to the Town of Vinton at Route 24; Vinton is a gateway community to the Blue Ridge Parkway with small town charm and is adjacent to the City of Roanoke. The ride will end at the beautiful River’s Edge Park, next to Carilion Roanoke Memorial Hospital, in the heart of Roanoke, Va.

“On behalf of the National Park Service, we are delighted to welcome triathlon participants to the Blue Ridge Parkway as part of their experience this June,” said J.D. Lee, Superintendent of the Blue Ridge Parkway. “Organizers and sponsors have embraced a shared stewardship ethic in their planning approach, and we are excited to be part of this exceptional regional event.”

After transitioning to the run at River’s Edge Park, athletes will experience the Roanoke River Greenway, a paved trail alongside the Roanoke River Blueway for the run course, providing athletes shade while running through several parks along the course. The finish is conveniently located on the streets adjacent to River’s Edge Park.

Located in the heart of Virginia’s Blue Ridge Mountains, Roanoke is the largest metropolitan area in Virginia’s beautiful mountain region. It is a hub for outdoor recreation, arts and culture, and business west of Richmond. Roanoke is best known for the iconic Roanoke Star, which sits atop Mill Mountain and is adjacent to the Blue Ridge Parkway. For outdoor lovers, Roanoke offers a bevy of hiking and biking trails convenient to downtown and was designated a Silver-Level Ride Center by the International Mountain Bicycling Association. Virginia’s Blue Ridge has staked its claim as America’s East Coast Mountain Biking Capital and is the perfect setting for an IRONMAN 70.3-branded event.

“Virginia’s Blue Ridge (VBR) is poised to welcome IRONMAN athletes and fans as the host destination,” said Lee Wilhelm, Chair of Visit Virginia’s Blue Ridge. “The outpouring of support from athletes, longtime residents and community stakeholders who took the time to contact the NPS was truly remarkable. We are grateful to live in a region where the people are passionate about tourism. Visit VBR is committed to working collaboratively with our regional partners and IRONMAN to ensure the race is a success.”

Headquartered in Roanoke, Virginia, Carilion Clinic, a not-for-profit health care provider that serves more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions, has been named title partner of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon.

“Carilion Clinic is excited about collaborating to sponsor the IRONMAN 70.3 Virginia’s Blue Ridge,” said Dr. Thomas K. “TK” Miller, vice chair of orthopaedics and chief of sports medicine at Carilion Clinic and Chairman of the IRONMAN Global Medical Advisory Board. “Inclusion of the Blue Ridge Parkway on the bike route completes a trio of scenic natural settings for the triathlon course with unparalleled beauty at every turn. Carilion is looking forward to this unique opportunity to team with IRONMAN to promote the benefits of exercise and fitness and advance our mission of improving the health of the communities we serve.”

For more information on the 2020 IRONMAN 70.3 Virginia’s Blue Ridge triathlon, visit www.ironman.com/im703-virginia-blue-ridge. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to virginia70.3@ironman.com.

The course maps will be available here.

About the IRONMAN Group:
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group:
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.

About Carilion Clinic:
Carilion Clinic is a not-for-profit health care organization serving more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions. Headquartered in Roanoke, Virginia, Carilion’s comprehensive network of hospitals, primary and specialty physician practices, and other complementary services deliver high quality, patient-centered care close to home. Carilion has a robust partnership with Virginia Tech through its creation of the Virginia Tech Carilion School of Medicine and the Fralin Biomedical Research Institute at VTC, both located in Roanoke. Carilion’s commitment to advance care through education and research elements in partnership with Virginia Tech and Radford University improves the health of the communities we serve. From leadership in electronic health records and investments in and applications of digital health to developing new and innovative methods to promote health and wellness, Carilion Clinic leads advances in health care that continue to transform the regions we serve and help deliver better patient care, better community health, and lower costs. For more information, visit www.carilionclinic.org

About Virginia’s Blue Ridge:
Virginia’s Blue Ridge (VBR) is located on the East Coast of the United States in the beautiful Blue Ridge Mountains. Known as America’s East Coast Mountain Biking Capital, Roanoke has a wide array of metro-mountain adventures. Along with our hundreds of miles of thrilling mountain bike trails, Virginia’s Blue Ridge is best known for the adjacent Blue Ridge Parkway, one of America’s most visited national park systems and memorable scenic drives. The region also offers hundreds of miles of hiking trails, which includes the world-famous Appalachian Trail. The running scene in VBR has an expansive greenway trails system along the panoramic routes of rivers and creeks. VBR offers a multitude of water sports activities including kayaking, canoeing and paddleboarding on the Upper James River Water Trail, Roanoke River, Philpott Lake, Carvins Cove and Smith Mountain Lake. Roam the region’s many farmer’s markets or sample the craft beverage scene while exploring the VBR Cheers Trail. After a fun day of adventuring in the great outdoors, visitors can enjoy a farm-to-table experience at one of our many local restaurants. To cap off an adventurous day, catch the sunset from the scenic overlook at the iconic Roanoke Star atop Mill Mountain. Come be a #Trailsetter in Virginia’s Blue Ridge: www.visitvbr.com/ironman

New York Giants x inCourage

The New York Giants and inCourage Announce New Partnership To Improve The Lives of Young Players On and Off The Field

The New York Giants and inCourage, a national organization devoted to keeping kids playing organized sports, today announced a new partnership that will further their shared commitment to educational programming to help combat declining youth sports participation rates. The partnership is focused on delivering evidence-based solutions to some of the most pervasive problems facing youth sports.

“The New York Giants have a longstanding history of supporting initiatives that improve the lives and well-being of youth, and our partnership with inCourage enables us to expand our relationships in this focus area”, said Allison Stangeby, VP of Community Relations, of the New York Football Giants.   

On inCourage.com, a unique mix of academic and creative talent come together to end the pervasive toxic culture that is a destructive force in youth sports, offering real solutions from sports psychologists, athletic directors, educational and media experts. Some of the issues that are addressed are bullying, hazing, parents’ increasingly abusive and confrontational behavior, early specialization, and ill-equipped coaches. All of these issues frequently result in kids dropping out of sports, a concern that is becoming an epidemic: The overall decline in youth sports participation has now dropped to 38 percent from 45 percent in 2008.

Ted Shaker. CEO of inCourage, acknowledged the significance of the New York Giants’ support. “The solution-based videos and resources that inCourage creates would not be possible without impactful partnerships like the one from the New York Giants, which will directly support our work to prepare student athletes for success on and off the field,” he said.

About inCourage

inCourage provides evidence-based strategies to help young athletes and adults improve the culture of youth sports and stem the alarming attrition of young people participating in organized athletics. We translate academic research into informative, impactful and actionable solutions that help athletes, coaches and parents understand one another and communicate more effectively. inCourage videos, blogs and other content are free to all. For more information, visit www.incourage.com

Check our Media Kit to learn more.

About the New York Football Giants

A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants entered their 95th season of play this fall. For more information, visit www.giants.com

THE BEACHLIFE FESTIVAL 2019

THE BEACHLIFE FESTIVAL PARTNERS WITH WORLD SURF LEAGUE TO HOST THE 2019 BIG WAVE AWARDS

– Big Wave Surfers From Around the World Come Together at Inaugural Beachlife Festival to Celebrate the Sport’s Biggest Accomplishments of the Year

– Tickets for Awards on Sale Monday, March 18 — All Proceeds to Benefit Surfrider, Life Rolls On, Five Gyres and the Redondo Beach Police Foundation

The BeachLife Festival, LA’s first oceanfront music and lifestyle festival, is proud to announce a partnership with World Surf League (WSL) to host the 19th annual 2019 Big Wave Awards. On Thursday, May 2nd, big wave surfers and surf enthusiasts from all over the globe will gather on the ground of The Beach Life Festival for the Big Wave Awards, the annual awards show that celebrates the big wave surfing community and honors the most remarkable big wave surfing accomplishments of the year. The ceremony will take place within the BeachLife festival grounds, right on the shores of Redondo Beach, and serve as a kick-off event to the three-day festival happening May 3-5, 2019. Entry to the Big Wave Awards will be included for all BeachLife attendees who have purchased a Founders Pass or Captains Pass. Tickets are available for the general public to purchase starting on Monday, March 18th, 2019 for $20 while supplies last. All Big Wave Award ticket proceeds will go to Surfrider, Life Rolls On, Five Gyres and the Redondo Beach Police Foundation. For more information, or to purchase tickets, visit www.beachlifefestival.com

“The BeachLife Festival is the premier Southern California beach experience — live music, food, craft beverages, and sports inspired by California culture, are all authentic to our everyday lifestyle and we’re excited to create this immersive festival event for our guests,” says BeachLife co-founder Allen Sanford. “There is no better professional sport than surfing to compliment our festival and we couldn’t be more excited to host professional surfers from around the world that are being recognized during the Big Wave Awards.”

The 19th annual Big Wave Awards will present awards across eight categories:

Ride of the Year, Women’s XXL Biggest Wave Award, Women’s Paddle Award, Men’s Paddle Award, Men’s XXL Biggest Wave Award, Men’s Best Overall Performance Award, and Wipeout of the Year Award. WSL Big Wave Awards’ competition window concluded on March 20, 2019 and spanned the previous 12 months of big wave surfing action. Every wave ridden at every big wave break around the world in this period was eligible for consideration across the eight categories. A panel of judges will determine the best rides in each of the categories based on photographic and video evidence. More information about the Big Wave Awards is available below.

“We are pleased to host the 2019 Big Wave Awards alongside the BeachLife Festival,” said Sophie Goldschmidt, WSL CEO. “This partnership allows surfing fans an opportunity to engage with our big wave stars and experience the show in a whole new way. We are also excited to announce that this year’s awards will present two new categories, the Women’s Paddle Award and the Women’s XXL Biggest Wave Award.  As the Women’s Paddle Award is brand new, the Big Wave Awards night will announce the World Record holder for the Largest Wave Surfed (Paddle) – Female. We were honored to celebrate Maya Gabeira’s World Record last October with the opening of the Big Wave season, and now we will award the next female Big Wave World Record holder in the new paddle-in category.”

Special guests expected to attend the 2019 Big Wave Awards include current World Record holders Maya Gabeira and Rodrigo Koxa for the Largest Wave Surf (unlimited) for women’s and men’s, respectively. With the introduction of the newest award category, the Women’s Paddle Award, a new World Record holder will be announced on the anticipated Big Wave Awards night on May 2.   

The BeachLife Festival will be located at 137 N. Harbor Drive, Redondo Beach, CA 90277.  

For BeachLife media inquiries, please contact Crissa Requate (crissa@masonjarmedia.com) or Shelly Reed (shelly@masonjarmedia.com) at Mason Jar Media; or Brian Cooley (brian@wicked.is) or Rachel Meier (rachel@wicked.is) at Wicked+

For World Surf League press inquiries, please contact press@worldsurfleague.com.

For more information about BeachLife, please visit: http://beachlife.com/

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About The BeachLife Festival

The BeachLife Festival will bring together more than 40 headlining touring bands and legendary musicians, California culinary stars, art, and multiple surf and skateboarding components for a three-day immersive experience celebrating Southern California beach culture. Running May 3-5, 2019 oceanfront in Redondo Beach, The BeachLife Festival will feature West Coast immersed live music, culinary delights, skate, surf, and iconic beach lifestyle offerings on the shore of one of Los Angeles’ most famed beaches.

About World Surf League (WSL)

The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The organization, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world’s best surfing since 1976, annually running more than 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed Men’s and Women’s World Champions across all tours.

Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Kelly Slater, Stephanie Gilmore, Tyler Wright, John Florence, Lakey Peterson, Paige Alms, Kai Lenny, Steven Sawyer, Soleil Errico, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most dynamic field of play of any global sport.

For more information, please visit WorldSurfLeague.com.

CHAMPION × “100 YEARS FOR THE TEAM”

CHAMPION® ATHLETICWEAR CELEBRATES “100 YEARS FOR THE TEAM” WITH LAUNCH OF GLOBAL CAMPAIGN

Brand partners with sports legend Magic Johnson in a quest to find unique teams around the world to share their stories

Champion®, the global athleticwear icon, is celebrating a century of teamwork with the launch of its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team in 2019 from the perspective of participating teams, clubs, squads and crews across the world.

From its humble Rochester, N.Y. beginnings in 1919 as Knickerbocker Knitting Mills to its position today as one of the largest and fastest growing global athleticwear brands, Champion has always been about one thing – the team. To celebrate a century of team spirit, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.

Throughout the year, Champion will highlight and celebrate teams through social media, a special website, exclusive product collections, events and influencer partnerships. Select teams will even be featured in a centennial celebration video.

“This significant milestone for Champion allows us to reflect on what ‘team’ and the evolution of ‘sports’ means today to consumers around the globe,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “Helping people come together as teams and being innovators in the industry has been an important part of our brand’s story since the very beginning. Now is the time to look ahead and celebrate how teams today have the power to change the world for the better, and how we assist in enabling them.”

The campaign will launch with a special film that features someone who has experienced the power of the team personally – the iconic basketball legend Magic Johnson. In the film, Johnson shares his reflections and insights into what truly makes a great team.

“As part of the ‘Dream Team’, I experienced first-hand the power of people coming together to achieve great things,” said Johnson. “I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”

From its inception, Champion has been a part of some of the most important moments in sports and cultural history. From designing collegiate apparel to supplying military uniforms, and dressing iconic sports teams such as the gold medal-winning 1992 U.S. Olympic Men’s Basketball “dream team,” Champion has proudly outfitted a broad range of teams over the past 100 years. Be it on the field, on the court or in the street, Champion has been embraced by teams around the world. Champion has also been at the forefront of innovation since its establishment with patented creations, such as the iconic Reverse Weave sweatshirt. In 2018 the Reverse Weave hoodie was permanently installed into the Museum of Modern Art in New York City.

100 Years for the Team Campaign

Throughout the year, Champion will showcase a variety of modern-day teams while also looking back at key milestones in the brand’s rich history that have cemented the signature ‘C’ logo within sports and popular culture. The 100th anniversary campaign will feature a global digital and social media campaign, a limited-edition Century Collection, and partnerships with key influencers.

“The ‘100 Years for the Team’ campaign allows us to connect with teams throughout the world to really show what team means during our centennial anniversary, in addition to partnering with the legendary Magic Johnson to celebrate and explore his own authentic history of passion and team spirit,” said David Robertson, Director of Brand Marketing. “Whether you’re a sports team of four from Tokyo or a team of three hundred from Texas interacting in everyday life, Champion wants to find you and to share your story.”

Teams are encouraged to share their stories via social media using #Champion100 or through the Champion100.com website for the opportunity to receive limited-edition product, be featured in a centennial celebration video and spotlighted on Champion’s social media channels and website. Limited-edition product collections, events and influencer partnerships will be announced throughout 2019. For further information on the Champion “100 Years for the Team” campaign, please visit the website and follow the brand on Instagram, Twitter and Facebook.

*Photo credits – Champion

2019 Standard Chartered Dubai Marathon

Livestream of 20th Standard Chartered Dubai Marathon on Friday, January 25th!

The first time in the event’s history, the Middle East’s IAAF Gold Label race will be available worldwide as a live stream with NO geo-blocking or rights restrictions.

The live feed will also be embedded on a number of leading social media platforms, specialising in running, as well as on the official Standard Chartered Dubai Marathon website and on its newly-created YouTube channel bit.ly/DubaiMarathon2019_LIVE, which is open for subscription.

The three-hour world feed will get underway in time for the start of the elite marathon at 6am (GMT02.00) with a sixteen camera production and full race graphics. There will also be other features and stories highlighted throughout the race including interviews with elite athletes, organisers, sponsors and the more unusual runners with colourful stories to tell.

Bringing all the action as it unfolds throughout the morning will be British running legend Paula Radcliffe, the current Women’s Marathon World Record Holder, and international author and award-winning athletics correspondent Pat Butcher.