Posts tagged with "exercise"

Alex Bogdan for use by 360 MAGAZINE

Tips to Maintain a Healthy Back

With the COVID-19 pandemic reaching another surge this holiday season, its more important than ever to stay safe, protected and healthy. With the pandemic continuing throughout the winter season, it’s easy to forget that the chilling winter weather can result in the muscles and ligaments of our bodies to contract and tighten significantly more. The muscles and ligaments that strengthen the back and spine, as well as the shoulders and knees, are considerably impacted by these seasonal changes.

From the Pinkston News Service comes a series of tips from Dr. Rita Roy, Chief Executive Officer of the National Spine Health Foundation, on how to protect and keep your back healthy during these frostier months.

Stretch regularly

Implementing a consistent stretching routine can lower your risk of injury, and can even elevate the healing process of a previous injury. Engaging in basic back stretches such as the child’s pose or cat-cow and enhance strength and flexibility to your spine.

Wear proper footwear

Dr. Rita Roy encourages everyone to be mindful of the shoes that you plan to wear depending on the weather you may be dealing with. Make sure that your footwear is a fitting size, by trying them on in-store first, if you can. Ensure that your shoes have proper lining to keep you warm during the chilling temperatures. Making note to purchase a set of footwear that has non-stick rubber soles and treads on the bottom of the shoe for an extra level of safety from slipping. Remember to also take those shoes off when you head indoors, replacing them with socks or slippers, so you don’t run the risk of slipping inside as well.

Be aware of your surroundings

If you know that you may be heading outside, make sure to pay attention to what surfaces you step foot on. To get ahead of the game, keep up on the weather conditions heading your way. If you live in an area with a lot of icy roads and sidewalks, make sure to take your time, walk slowly and steer clear of carrying large items along your path. Make sure to look around you and use the objects that are not moving to your advantage; hold onto a handrail or tree to give yourself some extra balance. Keep your eyes peeled and watch around you to avoid unwarranted hazards.

Stay active

While winter follows the holiday season, this may warrant a lot of eating, sitting around and mood shifts. Seasonal depression is ever apparent through this time of year, so it’s extremely crucial to get your body moving to aid the dreariness that comes with winter. Moving around in between meals through exercising can help you in more ways than you may know.

Don’t overextend yourself

While it is crucial that you keep exercising, be sure to not overreach these efforts. The end of the holiday season raises a whole new set of physical activities, such as, hanging Christmas lights and shoveling snow. These unique tasks pose risks to the body because these are not activities that are regularly carried out year-round. Shoveling snow can cause intense stress to your back. It is vital that you use proper techniques and equipment when carrying out these tasks. Give yourself well-needed breaks and time to rest while participating in these endeavors.

Always wear a seatbelt

This may seem like a misplaced tip among the rest, but nonetheless this one is exceptionally valuable. Studies have found that a large amount of weather-related auto accidents happen throughout the winter, and around 76,000 people become hurt in accidents that result on snowy or slushy roads. Back pain can result from a mere low-speed fender-bender since the body was not anticipating the impact. So, keeping your seatbelt on can limit these sudden movements.

health via 360 Magazine for use by 360 Magazine

New Latinx Community Studies

 Leading Latino digital media company mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

“As a digital media brand that has stood for Latinx representation for 10 years, mitú has conversations with millions of Latinos daily. This interaction and our editorial process allows us to gather signals and real-world concerns from our audience to develop insights not only on what our community is thinking, but also why, and to do so while the topics are still actionable and timely,” said President of mitú, Stephen Brooks. “Ultimately we feel a responsibility to not only share these insights, but to give a voice to our audience.”

Both mitú and The MRKT are inherently able to provide insights into the state of the U.S. Hispanic population both from a macro, public perspective and at an interpersonal scale, allowing them to uncover nuances and evaluate the community from a unique point of view not seen before. 

“As a leading multicultural marketing and communications agency, our team lives and breathes the experiences that permeate the cultural zeitgeist within our community, making the issues that affect the U.S. Hispanic community incredibly evident to us. It is with that real-world and professional experience that we help create these studies which we hope enable other entities and organizations to identify the most current needs of the U.S. Latino population and bring us closer to a future where our community is fully seen and heard.” said President of The MRKT, Marcos Barron.

This first online quantitative study – conducted by a third party, HyperFocus ROI, with a sample size of 1,000 U.S. Hispanics–consisted of evaluating participants for their various attitudes, perceptions and behaviors across a number of demographic segments relative to the broader topic of health & wellness. Four key areas under this topic–medical, mental health, fitness, and nutrition–were evaluated across key audience segments broken out by age, income, gender, and country of origin.

While specific insights relative to each of these four areas were uncovered across the various audience segments, mental health emerged as the most common denominator, garnering the highest overall importance ratings when compared with the other three subcategories, with 65% of all respondents rating mental health as very important. Notably, mental health has declined across all segments of the U.S. Latino population vs. two years ago.

 Additional key findings include:

  • U.S. born Latinos are reporting health issues that affect multiple generations at nearly twice the rate as non U.S. born Latinos.
  • 37% of the Latinos surveyed report that the #1 reason they don’t have a primary care physician is their financial situation, with non U.S. born Latinos expressing this as a barrier with even more frequency at a rate of 46%. 
  • Latinos in the lowest income bracket (earning under $49K) are rating all of the health subcategories (medical, mental health, fitness, nutrition) as being somewhat/not at all important to them. However, there are some key barriers and reasons that surfaced on why they may not be placing importance on their health when compared to the other groups.
  • Out of the four subcategories, Latinos aren’t placing as much importance on fitness even though their reported habits are demonstrating that they are exercising at higher rates when compared to two years ago, with 45% stating that they are exercising more often.

For more key insights and to read the full study, click HERE

About mitú

Mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touch points in video, editorial, social media and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America. Our audience is the 200%, 100% American and 100% Latino, who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and O&O platforms. Mitú is a GoDigital Media Group company headquartered in Los Angeles, CA with operations in New York, Miami, Chicago, Mexico, Colombia, Belarus, Sri Lanka and South Korea. 

About The MRKT

The MRKT is the full-service multicultural marketing and communications division of Terry Hines & Associates (THA), a leading entertainment-marketing firm for over 40 years. The MRKT offers a comprehensive approach to creating narratives and experiences that connect clients to diverse, multicultural demographics via culture and lifestyle, over stereotypes and assumptions. The MRKT specializes in reaching Latinx, African American, and AAPI consumers and executes campaigns with both a national and local footprint, all infused with cultural resonance, across several disciplines including: PR, social media, influencer marketing, experiential, grassroots, and creative (print, digital, AV) on behalf of some of the largest entertainment and consumer brands in the world.

Beauty Art by Symara Wilson of 360 for use by 360 Magazine

Ten Lifestyle Changes to Reduce Acne

Breakouts are the worst. They steal your self-confidence and often happen when you need to look your best. If you’re struggling with keeping your face clear, you don’t have to worry about paying for an expensive appointment with a specialist. Make a few of these simple lifestyle changes to reduce acne and feel more confident every day.

1. Start Washing Your Face

You’d be surprised by how many people live their lives without washing their faces. Unless you began prioritizing your skincare at a young age, it’s something that might slip your mind as you get older and handle more responsibilities.

If you don’t already wash your face, add it to your daily routine. Enjoy experimenting with different brands and products to see which have the best effects on your skin. You’ll quickly notice any unexpected side effects and adjust your routine from there.

2. Time Your Face Washing

Washing your face in the morning or at night is a standard way to add it to your routine, but it might not be best for your skin. It could be more advantageous to wash your face after a workout or any other time you find yourself sweating. You’ll prevent the sweat from sitting on your face all day and potentially turning into acne.

3. Eat More Healthy Fats

Consider your diet. How often do you get omega-3 fatty acids? You can find them in foods like fish, eggs, beans, and nuts. They’re great for your physical health and can reduce your breakouts.

Research shows that people who increase their intake of fatty acids deal with less inflammation that triggers acne. Adding these foods to your diet could improve your skin’s health overnight.

4. Switch Your Cosmetic Products 

You’d never leave home without your makeup on point, but the ingredients in your favorite products could be the source of your skincare worries. There are a few common ingredients that may cause breakouts for people with sensitive skin, like:

  • Almond oil
  • Beeswax
  • Cocoa butter

Looking closely at your preferred products is the best way to narrow down which ingredients might bother your skin. If they contain these comedogenic ingredients, find replacements that don’t rely on them to see how your skin changes with new cosmetics.

5. Drink Lots of Water

When your body senses an excessive amount of drying on your face, it automatically produces more natural oils. Although it helps your skin become more elastic and durable, it can also increase your acne.

Drink plenty of water every day to help your skin stay hydrated. If your dry skin remains a problem even after increasing your water intake, talk with your doctor. Prescribed lotions may help your underlying case of eczema along with your improved hydration.

6. Take a Daily Probiotic

Your skin has its own microbiome. When it becomes off-balance due to oil-stripping products or a change in your diet, you could experience more breakouts. Sometimes taking a daily probiotic can mitigate your acne. When your body’s microbiome finds balance again with the additional healthy bacteria, your skin won’t struggle with as many breakouts because it’s in harmony with the rest of your body.

7. Exercise More Often

Stress hormones are part of everyday life, but you shouldn’t feel constantly overwhelmed by them. When cortisol builds up in your body, the stress hormone can trigger frequent breakouts even if you’re already washing your face or drinking water. It’s your body’s call for help and a change of pace.

Exercising is an excellent way to reduce stress. Start walking a couple of times each week or biking around a local trail. The activity eases stress levels and leaves you feeling content instead. A peaceful mind may result in skin that doesn’t constantly battle acne.

8. Remember Your Sunscreen

Sunscreen protects your skin from UV rays while secretly benefiting your body in other ways. It also has anti-inflammatory properties. The ingredients keep your skin from being sensitive to the sun and reduce the microscopic inflammation that results in acne.

It’s always wise to apply sunscreen whenever you’re going outside in direct sunlight. Protect yourself with daily applications and it might help reduce your breakouts during the spring and summer.

9. Sleep More Every Night

Good nightly rest is a cure-all for many things, including breakouts. As you sleep, your body resets its biological processes and restores your hormonal balance. It releases lingering stress that might otherwise trigger a breakout. Sleep also promotes blood flow for optimal skin health.

How much sleep do you get every night? Everyone’s heard that the average adult should get eight hours of daily rest, but that isn’t always the case. Your body is different from that of an adult who’s older or younger than you. You might feel well-rested after six hours of sleep or only feel refreshed after nine hours.

Play around with your sleep schedule to determine the best amount of sleep for your body’s needs. The extra rest will benefit your physical health and keep you from suffering from additional breakouts.

10. Limit Your Dairy Intake

Some people suggest that anyone with acne problems should limit their dairy intake. It may cause minor digestive inflammation even if you’re not lactose intolerant. The inflammation could continue to affect your skin long after you eat that ice cream cone or mac ‘n’ cheese.

If you do have lactose intolerance, your irritated stomach lining may trigger stress hormones which result in acne. Either way, there’s no way to know until you’ve eliminated dairy and reintroduced it to your diet. You’ll know it’s a cause of your acne if your breakouts stop when dairy isn’t part of your daily routine.

Consider Lifestyle Changes to Reduce Acne

Skincare products can do wonders for breakouts, but they’re not your only option when it comes to battling acne. These are a few lifestyle changes to reduce acne that anyone can try. Whether you want to play around with your diet, get more sleep, or change up the cosmetics currently in your bathroom, you’ll eventually notice an improved difference in your skin by trying new things with your routine.

Beach Yoga via Spin PR Group for use by 360 Magazine

Beach Yoga SoCal × LupasLA – Friendsgiving

Beach Yoga SoCal is celebrating Friendsgiving with a month of gratitude offering unique, beachfront wellness experiences throughout the month of November to raise awareness for Lupus LA. The popular Santa Monica wellness studio is offering a Friendsgiving package of “10 shareable classes for $150” through Nov. 30, with 10% of all profit from Friendsgiving sales being donated to Lupus LA, a leading nonprofit health organization dedicated to finding the causes and a cure for Lupus. Perfect for locals and tourists alike, Beach Yoga SoCal provides daily wellness by the water for all levels while supporting a great cause!

Vee Desai Gomez, Founder and Lead Instructor of Beach Yoga SoCal began teaching yoga after being diagnosed with Lupus, an autoimmune illness five years ago. Vee quickly realized the benefits of yoga and how it helped her cope with her illness. “I am excited to offer our all-levels yoga classes to raise awareness and support Lupus LA, a wonderful organization supporting a cause near and dear to my heart,” says Gomez. Vee is also an Autoimmune Coach, and her coaching program is called Immune Strong Coaching. 

“The therapeutic effect of being by the water improves mental and physical health and has a number of important mental health benefits that help cope with the disease. All of your senses are heightened when you spend time on the beach. Staring at the blue ocean actually changes brain wave frequency, and puts us in a meditative state. The sound of the waves, coupled with the sight of the ocean, activates the parasympathetic nervous system which allows us to relax and be more engaged. The oxygen atoms by the ocean have an extra electron which gives the atom a negative charge. This allows you to breathe deeper and fill your lung capacity resulting in an energy boost. In my classes, I show students how to connect with their environment while bending and moving the body in a functional way.” 

In addition to the “10 classes for $150” Friendsgiving promotion, BYSC will also be offering a full moon ceremony on Nov. 19th which includes intention setting, yoga, and sound bath. Athleta will also be sponsoring the Signature Beach Flow class on Nov. 14 & Nov. 28th at 10:30 a.m. and giving away free swag bags and raffling a $100 gift certificate to attendees (while supplies last).

Beach Yoga SoCal (BYSC) offers 25 classes per week for all levels taught by leading West Coast wellness instructors, with a variety of wellness experiences such as yoga, sound baths, meditations, various sunrise and sunset beach flow sessions, restorative slow flow, and sunset Yoga nidra and savasana. Class prices range from 10 classes for $150 (3 months to use and are shareable with family and friends), $25 drop-in, and unlimited $200 (excludes workshops or events). Members get special invites, discounts, events, health happy hours, and more. 

Beach Yoga SoCal has two locations directly on the beach in Santa Monica, CA. The first is in front of Perry’s Cafe by the water, South of Santa Monica Pier and just North of Lifeguard Tower 26. The second location is North of Santa Monica Pier by Lifeguard Tower 2, in front of the Annenberg Community Beach House. Parking is located at 2600 Barnard Way Santa Monica, CA 90405 for $1/hr, 2 hr Max (lot is on the right). The big lot on the left is all-day parking for $12 per day. Walk towards Perry’s Beach Cafe.

Best Shape of My Life via Youtube for use by 360 Magazine

New Documentary Featuring Will Smith

YouTube Originals and Will Smith premiered the first two episodes of the highly-anticipated new six-part unscripted series Best Shape of My Life. This  emotionally packed five-day event from Westbrook Media peels back the curtain on what makes Will Smith truly tick as he is pushed to his limits physically, mentally, and emotionally. Additional episodes will premiere daily this week (Mon-Fri) only on Will Smith’s official YouTube channel

What starts as a docu-follow about Will’s desire to go from the “worst shape” of his life to a new movie star body evolved into a deeper, darker and more profound journey into Will’s psyche. With “Best Shape of My Life,” Will finds himself questioning the very behaviors that have led to his success, and ultimately it’s on this search where his healing can begin, featuring meaningful moments with his family and those closest to him. This marks Will Smith’s second project with YouTube Originals. In his first, “Will Smith: The Jump,” he accepted the ultimate challenge to bungee jump from a helicopter over the Grand Canyon on his 50th birthday for charity in 2018, resulting in nearly 18M views in the first 48 hours.

Watch episode one HERE and episode two HERE of Will Smith’s “Best Shape of My Life” on Will Smith’s official YouTube channel.

New episodes will be available to stream for free, daily this week only on Will Smith’s official YouTube channel

“Best Shape of My Life” is co-showrun by Westbrook Media’s Lukas Kaiser (The Fresh Prince Reunion) and co-showrun and directed by Dexton Deboree, the visionary creative behind Unbanned and Promiseland. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted for YouTube Originals, and Lauren Celinski, Development Lead for YouTube Originals, oversee the project for the global platform. 

Association with Fitbit

As part of his commitment to improve every aspect of his health and wellness, Will recently joined the Fitbit family, creating and curating an exclusive collection of whole-health guidance that includes six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum. From room-shaking workouts to smooth stress-relief techniques, Fitbit Premium members can virtually work with Will and his trainers to get their minds and bodies strong. 

About YouTube Originals

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube.  Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog HERE.

Four Tips to Keep Elderly Adults in Good Health

Contrary to what some people may think, becoming elderly isn’t always about gray hair and having to deal with medical conditions. In truth, many elderly people are just as healthy as they were during their younger years. Granted, being that healthy and staying that way does require diligence and proper medical care. Here are four tips for elderly people to keep themselves healthy and active.

Remain Active

Just because someone is older doesn’t mean they should stop moving. In fact, physical activity is one of the best ways for older people to stay in good shape. This is because regular exercise, whether it’s a power walk or a light jog, can give your immune system the boost it needs to ward off any unwanted illnesses. It also can decrease the risk of inflammation, which is a common medical problem among elders. Here’s a quick list of low-intensity exercises you can do:

  • Swimming
  • Aerobics
  • Riding a bicycle
  • Yoga
  • Pilates
  • Small weight training

If you’re someone who’s not too excited on going out of the house, you can easily do your exercise routine from home. You can use an elliptical machine, a treadmill and even a pulley for your strength training. However, these can be expensive pieces of equipment, so you may have to look to alternative means of affording them.

A great way to get the money you need is to sell a life insurance policy. You can accomplish this by either giving it back to the company or getting a life settlement. A life settlement is when you give your policy to a third-party rather than the actual company. Depending on how much your policy is worth, you’ll receive a lump sum of cash, which can be up to 25 to 30 percent.

Eat Right

While engaging in physical activity every day is good, it’s not the only contributing factor when it comes to staying healthy. You need to balance it out with a nutritional diet, which includes vegetables, fruit and whole grains. Be sure that you are providing your body with the nutrients it needs to build immunity as well. In some cases, living too cleanly can rob our diets of important elements of health. For elderly people, fruits that are rich in antioxidants, like blueberries and raspberries, are ideal as they can reduce inflammation.

Learn How to Manage Stress

Stress is something you can never really be rid of. While some stress is a good thing, experiencing excessive amounts of it isn’t. Stress is the catalyst to many types of problems, albeit physical or mental. Elderly people can suffer the brunt of it more than younger people because their bodies are a bit slower. To keep stress levels in check, you’ll need to learn how to proper management strategies. There are many ways you can manage your stress, which include taking breaks from certain tasks and indulging your favorite hobbies.

Have Routine Checkup

In order to truly know how healthy you are, you need to get your yearly physical. Despite the tips provided here, certain medical conditions can easily slip under your radar. Hypertension, for example, often goes undiagnosed. Seeing your doctor regularly is one of the best ways to monitor your blood pressure.

Will Smith – YouTube Originals

WILL SMITH PUSHES LIMITS IN NEW SIX-PART
DOCUSERIES “BEST SHAPE OF MY LIFE”

WATCH OFFICIAL TRAILER HERE

NEW YOUTUBE ORIGINALS FIVE-DAY EVENT PREMIERES
MONDAY, NOVEMBER 8 ON 
WILL SMITH’S YOUTUBE CHANNEL

YouTube Originals and Will Smith today debuted the highly-anticipated official trailer for new six-part unscripted series “Best Shape of My Life,” premiering Monday, November 8 with episodes one and two followed by new episodes premiering daily only on Will Smith’s official YouTube channel. This emotionally packed five-day event from Westbrook Media peels back the curtain on what makes Will Smith truly tick as he is pushed to his limits physically, mentally, and emotionally. 

What starts as a docu-follow about Will’s desire to go from the “worst shape” of his life to a new movie star body evolved into a deeper, darker and more profound journey into Will’s psyche. With “Best Shape of My Life,” Will finds himself questioning the very behaviors that have led to his success – and ultimately it’s on this search where his healing can begin, featuring meaningful moments with his family and those closest to him. This marks Will Smith’s second project with YouTube Originals. In his first, “Will Smith: The Jump,” he accepted the ultimate challenge to bungee jump from a helicopter over the Grand Canyon on his 50th birthday for charity in 2018, resulting in nearly 18M views in the first 48 hours.

Watch the official trailer for Will Smith’s “Best Shape of My Life” HERE.

“Best Shape of My Life” joins a robust slate of YouTube Originals including recent hits like “Demi Lovato: Dancing with the Devil,” “Noted: Alicia Keys The Untold Stories,” “I Promise” with LeBron James, “Barbershop Medicine,” “World Debut,” “30 Days With: Bretman Rock,” “K-Pop Evolution,” “Black Renaissance,” “and more.

About Westbrook Media:

Westbrook Media, a subsidiary of Westbrook Inc., is a best-in-class content studio that incubates and produces premium IP with talent, creators, and brands. Westbrook Media’s innovative approach challenges the status quo by combining emerging technologies, formats, artists, and platforms to broaden the reach of premium storytelling across the ever-evolving content landscape.

About YouTube Originals:

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube.  Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog at https://blog.youtube/.

adidas × IVY PARK × Peloton

This season adidas x IVY PARK and Peloton have come together to present their first capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s unprecedented partnership with Peloton in 2020 which featured a Peloton Artist Series and pro-social initiatives.

The first-of-its-kind collection celebrates the joining of music, sport and fashion. Purposefully crafted to empower everyone on their fitness journey, adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement.

The Campaign

Accompanying the inaugural launch of the adidas x IVY PARK x Peloton collection is an evocative campaign that highlights the dynamism of the human body featuring a number of Peloton’s best-in-class Instructors, who bring the inclusive collection to life. Gracing the campaign are Peloton Cycling and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Strength Instructor Adrian Williams, Yoga and Meditation Instructor Dr. Chelsea Jackson Roberts, and Strength Instructor Rad Lopez. The cast is rounded out with Yoga Instructor Jessamyn Stanley, holistic esthetician Shani Hillian, and meditator Sheena Sood.

The Collection

True to adidas x IVY PARK’s undeniable DNA, this exclusive capsule collection adopts a neon pop of color that is grounded in black and olive palettes. Merging style with function and shining a light on the best of the adidas x IVY PARK collaboration, the apparel and footwear offering features new and signature style updates inspired by the Peloton brand.  This collection has been perfectly created for layering looks; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to complete the look. Each piece has been designed for activewear yet maintains a heightened level of comfort, with both the cropped hoodie and the long windbreaker purposefully crafted to be worn before and after a workout. With inclusivity at its heart, sizes run from XXS – 3XL as well as unisex items, empowering everybody to step into the collection and into their power.

The adidas x IVY PARK x Peloton collection launches globally on November 10th and is available on-line at adidas.comapparel.onepeloton.com and select adidas stores worldwide.

The IVY PARK x Peloton Collection consists of: 

·         The IVP Ultraboost priced at $200

·         Unisex sizes ranging from 4 US – 14 US

  • 29 apparel styles, 1 footwear style
  • Colors including Black, Focus Olive, Shock Slime
  • Fabrics including 100% Cotton, 64% recycled Polyester / 36% Elastane, 79% Mesh recycled Polyester / 21% Elastane,     87% recycled Polyester / 13% Elastane, 74% recycled Polyester / 19% Cotton / 7% Elastane
  • Clothing sizes range from XXS-3XL
  • Clothing prices range from $45 to $200
Hammerhead lifestyle via Hammerhead for use by 360 Magazine

Prioritize User-Driven Problems For Big CX Gains’

By: Jess Braun

In the product world, companies tend to release updates and new models sparsely. And it makes sense. A product is made available to customers, those buyers give feedback, which is collected to inform the next major offering. What if, instead, companies made small, sometimes seemingly unnoticeable changes? That’s what Hammerhead does. It’s intentionally invisible, easily interactive, and ultimately achieved when research, strategy, technology, and user experience collaborate to simplify the complex and make the lives of our users easier in a way none of our competitors can match.

Like all products, the initial idea comes from creating a solution for a particular customer base. In our case, that’s cycling. From our own experiences, we were frustrated that the digital technology in cycling was still so far behind the material technology. Bikes used in competitive cycling boast carbon fiber, titanium, and technological advancements and are tested in wind tunnel and aerodynamic settings. By contrast, traditional cycling computers are far behind other consumer technologies, adapted from a paradigm built for car GPS units a decade ago. Clunky and difficult to use, they don’t do cycling justice.

The resulting product, called the H1, was a bike head unit clipped onto handlebars and used simple light patterns to guide cyclists. That has since transformed into the product we have today—the Karoo 2—which is based around the Android operating system. It’s that unique capability that allows the micro-change approach to CX to come to life.

While hardware takes time to develop and produce in a factory, the software can mold and change quicker. Even so, you will see major companies following the traditional model of collecting tons of data over months and years before releasing a major software update. Understandably, they want to take as much information to make the best decision possible. So instead, we take feedback in real-time and constantly iterate software updates. And that commentary comes from all of the customers, from our professional athletes and our more casual riders.

We take all the feedback from our pro cyclists, ambassadors, and customers, and we sort and filter it. From there, we’re able to identify themes and areas of opportunity. The product team uses this data to inform their product roadmap directly and what projects they develop and work on next. And those features get rolled out to all of our customers, including our professional athletes. When the user experience is well-thought, designed, integrated, and tested, every customer’s choice is instinctively the right one.

For example, when Chris Froome was training to return to the Tour de France, he asked for more detailed left-right power data. The product team developed the exact specifications that he was looking for. Not only did Chris get the benefit of having that data, but everyone now has access to that same data. We did something similar for Chris and his fellow ISN team cyclists Mike Woods and Dan Martin. They—some of the best climbers in the world—wanted more data on upcoming climbs for the Tour de France. We built a software feature called CLIMBER that was launched just ahead of the Tour so that not just the team but all riders around the world were able to use it. We even made some tweaks during the event as we got real-time feedback, and we continue to iterate and expand upon the feature.

Now, not all updates can happen in real-time or as quickly as those mentioned. But it speaks to our focus as a company to iterate rather than continually making a few major updates. Our competitors will release major upgrades about twice a year. It might get their customers talking, but we’ve found that this unheard-of rate of iteration allows our customers to be part of the conversation. They’re not simply giving one-time feedback on a feature and have to wait to see if their voices were heard. Instead, we’re hearing them—pros and all—and making changes in real-time.

Even with CLIMBER—which had a bigger release with a long lead time—we just released an iteration as a different way of introducing more data within the feature. It’s learning from the real world. The more people, the more information, the more quickly we can act to enhance CX. Ultimately, the best product teams fall in love with problems, not solutions, and our interactions with our customers help us uncover problems that if solved elegantly can significantly improve a rider’s overall experience.

It’s also a lower-risk approach. Since we are making small changes, we can quickly identify how and if that impacts the user experience. If the customer doesn’t like the change or it creates unforeseen bugs, we can revert before it gets paved over. But, if they like it, we can build on it. 

We understand the software is fundamentally what our customers experience from day today, and we want to make that experience the best one possible. As customers’ wants and needs change from day to day, we should also adapt our product to suit those requests if possible. It might not be a big, flashy announcement all the time that gets everyone talking (for better or worse). But these micro-changes have proved to make for big CX gains.

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.