Posts tagged with "exercise"

Hammerhead lifestyle via Hammerhead for use by 360 Magazine

Prioritize User-Driven Problems For Big CX Gains’

By: Jess Braun

In the product world, companies tend to release updates and new models sparsely. And it makes sense. A product is made available to customers, those buyers give feedback, which is collected to inform the next major offering. What if, instead, companies made small, sometimes seemingly unnoticeable changes? That’s what Hammerhead does. It’s intentionally invisible, easily interactive, and ultimately achieved when research, strategy, technology, and user experience collaborate to simplify the complex and make the lives of our users easier in a way none of our competitors can match.

Like all products, the initial idea comes from creating a solution for a particular customer base. In our case, that’s cycling. From our own experiences, we were frustrated that the digital technology in cycling was still so far behind the material technology. Bikes used in competitive cycling boast carbon fiber, titanium, and technological advancements and are tested in wind tunnel and aerodynamic settings. By contrast, traditional cycling computers are far behind other consumer technologies, adapted from a paradigm built for car GPS units a decade ago. Clunky and difficult to use, they don’t do cycling justice.

The resulting product, called the H1, was a bike head unit clipped onto handlebars and used simple light patterns to guide cyclists. That has since transformed into the product we have today—the Karoo 2—which is based around the Android operating system. It’s that unique capability that allows the micro-change approach to CX to come to life.

While hardware takes time to develop and produce in a factory, the software can mold and change quicker. Even so, you will see major companies following the traditional model of collecting tons of data over months and years before releasing a major software update. Understandably, they want to take as much information to make the best decision possible. So instead, we take feedback in real-time and constantly iterate software updates. And that commentary comes from all of the customers, from our professional athletes and our more casual riders.

We take all the feedback from our pro cyclists, ambassadors, and customers, and we sort and filter it. From there, we’re able to identify themes and areas of opportunity. The product team uses this data to inform their product roadmap directly and what projects they develop and work on next. And those features get rolled out to all of our customers, including our professional athletes. When the user experience is well-thought, designed, integrated, and tested, every customer’s choice is instinctively the right one.

For example, when Chris Froome was training to return to the Tour de France, he asked for more detailed left-right power data. The product team developed the exact specifications that he was looking for. Not only did Chris get the benefit of having that data, but everyone now has access to that same data. We did something similar for Chris and his fellow ISN team cyclists Mike Woods and Dan Martin. They—some of the best climbers in the world—wanted more data on upcoming climbs for the Tour de France. We built a software feature called CLIMBER that was launched just ahead of the Tour so that not just the team but all riders around the world were able to use it. We even made some tweaks during the event as we got real-time feedback, and we continue to iterate and expand upon the feature.

Now, not all updates can happen in real-time or as quickly as those mentioned. But it speaks to our focus as a company to iterate rather than continually making a few major updates. Our competitors will release major upgrades about twice a year. It might get their customers talking, but we’ve found that this unheard-of rate of iteration allows our customers to be part of the conversation. They’re not simply giving one-time feedback on a feature and have to wait to see if their voices were heard. Instead, we’re hearing them—pros and all—and making changes in real-time.

Even with CLIMBER—which had a bigger release with a long lead time—we just released an iteration as a different way of introducing more data within the feature. It’s learning from the real world. The more people, the more information, the more quickly we can act to enhance CX. Ultimately, the best product teams fall in love with problems, not solutions, and our interactions with our customers help us uncover problems that if solved elegantly can significantly improve a rider’s overall experience.

It’s also a lower-risk approach. Since we are making small changes, we can quickly identify how and if that impacts the user experience. If the customer doesn’t like the change or it creates unforeseen bugs, we can revert before it gets paved over. But, if they like it, we can build on it. 

We understand the software is fundamentally what our customers experience from day today, and we want to make that experience the best one possible. As customers’ wants and needs change from day to day, we should also adapt our product to suit those requests if possible. It might not be a big, flashy announcement all the time that gets everyone talking (for better or worse). But these micro-changes have proved to make for big CX gains.

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.

What are the benefits of a low-carb, ketogenic diet?

There are more than one million searches on Google every month regarding the keto diet and its benefits. Diets can become a fad, but it appears that the keto diet is most definitely here to stay for the long-term. This has largely coincided with people becoming more health-conscious and reading up on more health-related news. As such, diets like the ketogenic one are growing in popularity.

It’s worth noting that the keto diet isn’t necessarily suited to everyone, and you should most definitely give it serious consideration before starting it, but it is a diet that has resulted in numerous success stories. The high-fat, low-carb philosophy has gripped the world. As a result, more and more people are giving it a go and discovering its various benefits. One search on Instagram demonstrates just how popular it is, for example. 

Big brands are now even selling keto-friendly products, and keto recipes have become a popular search option online. The keto diet certainly has its sceptics, too, though, which is why seeking professional advice before considering taking on a keto diet is worthwhile. In the meantime, let’s assess some of the basic benefits of a low-carb, ketogenic diet.

A low-carb diet reduces your appetite

Most diets lead to extreme hunger, which is why people lose motivation on occasions and ultimately give up. A low-carb diet, though, is proven to reduce a person’s appetite and therefore lead to fewer calories being consumed. Eating more protein and fat is filling and will keep you feeling full for longer.

It can lead to instant weight loss

Cutting out carbohydrates is one of the fastest ways to lose weight. Studies show that people who consume a low-carb diet tend to lose weight faster than those who are on low-fat diets. The reason being that low-carb diets get rid of excess water in your body, therefore lowering insulin levels as a result and aiding weight loss.

We are constantly told that diet must be mixed with exercise for sustainable weight loss, and there is some truth in that. As such, it means you need to eventually get off the sofa and switch off Netflix, or shut down the game of 9 Masks of Fire slot, and get active. Those weight loss gains might only be temporary, otherwise.

For example, studies have shown that a low-carb diet is particularly effective for up to six months, but after that, additional lifestyle changes might be needed to take the weight loss up a level, such as increasing exercise.

Reduces the presence of triglycerides

They aren’t commonly known, but triglycerides are fat molecules that circulate in your bloodstream and are a known cause of heart disease. Carb consumption among sedentary people can increase the presence of triglycerides, with the simple sugar fructose being a particular concern. A low-carb, keto diet lessens the risk of too many triglycerides.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Image via https://twitter.com/mysolarsido)

 

It helps produce more ‘good’ HDL cholesterol

 

There is good and bad cholesterol. Good cholesterol is high-density lipoprotein (HDL), which contributes towards good heart health and a smaller risk of developing heart disease. Eating fat increases “good” HDL levels and can therefore aid heart health. A low-fat diet, on the other hand, can have the opposite effect.

 

Reduces both blood sugar and insulin levels

 

Ketogenic diets are also helpful for people with diabetes and insulin resistance as it lowers blood sugar and insulin levels drastically. Of course, if you’re diabetic, you should speak to a professional before taking on a keto diet, but some studies have shown that 95% of people with type 2 diabetes had significantly reduced or halted their glucose-lowering medication within six months.

 

Some of the foods you can eat on a keto diet include avocado, butter, cream cheese, coconut, leafy greens, nuts, meats, eggs, and fish.

Bedroom illustration by Heather Skovlund for 360 Magazine

Why Do I Feel Tired Throughout the Day?

Why Do I Feel Tired Throughout the Day?

Do you often feel like you are overly tired throughout the day? There could be several reasons for this, and you need to make sure that you address them so you can get the rest that you need. While it is natural to get a little tired towards the end of the day, it is not natural to feel tired throughout the entire day. Here are some of the reasons why you might feel a little too tired throughout the day.

Lack of Sleep

The most obvious reason as to why you might feel a little too tired throughout the day is that you had a bad night’s sleep the night before. Fatigue and sleep deprivation can hit us harder than we might imagine. You might think that you have managed to get enough sleep, but the reality is that you are not getting a good quality of rest, and this will contribute to your overall exhaustion.

We need to get between 7 and 9 hours of sleep each night. The recommendation of 8 hours is a good starting point but some people need a little more, others a little less. It is better to work out how much you need and go from there.

You should also look at the quality of your sleep. If you feel like you toss and turn all night, or that you can lie for hours awake in the dark, you are going to feel the effects later. Taking steps to improve your sleep, possibly with the help of a sleep science app or some changes to your evening routine, could make all the difference in how tired you feel throughout the day. Get a better night’s sleep overall, and you should wake up feeling refreshed and ready for the new day.

Not Enough Food

We need food to power our days. If you feel like you are overly tired, it might be because you are not consuming enough calories to keep moving forward. After all, a calorie is a unit of energy. You need to make sure that you are eating enough to have the energy to do whatever your day needs from you.

Different people will require different amounts of food. As a rule, men usually need to eat more calories than women to feel full and able to take on their goals. However, there are some who might need a little more still. If you have a particularly physical job, such as if you are in the emergency services or an athlete of some sort, you will often find that you need to eat more so you have the energy to be able to complete the tasks that you might have to undertake each day. Starting the day with a good breakfast and then continuing with other meals and snacks should provide you with the energy that you need to get through your day.

The Right Quality of Food

Eating enough food is only half the equation here – you also need to make sure that you are eating the right quality of food too. There are certain foods that will be better for you nutritionally, and will help to deliver energy to your body in just the right way.

Let’s go back to the idea of a good breakfast to start your day with. You need to pick something that is packed with energy that will release slowly throughout the morning, especially if you know that you are not going to be able to eat again until much later in the day. For this reason, oats are a great option. You could have a good bowl of porridge, or you could try making overnight oats. Both are fantastic options that will break your fast and should provide you with energy throughout the day.

Try to avoid junk food and anything with too much sugar. Sugary foods are good in a pinch if you need something that is going to pick you up and get you through the next little bit. However, too much sugar could cause a crash a little while later and could leave you feeling worse than before. Try to stick to food that is of a good nutritional value – it will be much better for you throughout the day.

Too Much Time with Screens

You might spend all of your time at work glued to a computer monitor, only to browse social media for your entire commute home, then to sit down in front of the TV all evening. This will result in too much time on your screens, and could lead to eye strain and other issues.

If your eyes are a little bit strained, you could very well feel like you are tired because of it. It might be a good idea to invest in some eyedrops and practice a few little exercises to help your eyes refocus and calm a little if you can’t step back from the screens.

You should also try to cut down on your screen usage as much as you can. If you stare at your phone during a commute on public transport, consider swapping this out for a podcast or audiobook. You won’t be severing your connection to your phone entirely, but you won’t be looking at the screen. These patterns can also be extended at home. Instead of watching your favorite TV show all evening, think about reading a book or trying some other activity that does not involve a screen.

An Underlying Medical Issue

Of course, it is worth mentioning that you might have a yet undiagnosed medical condition that could be causing your fatigue. While there are many different ones, one of the most common is anaemia, usually caused by a lack of iron.

If you feel like you have tried some of the points above and still feel like you are overly tired and fatigued throughout the day, you should think about speaking to your doctor. They might be able to give you a blood test to find out if you do have some sort of underlying medical condition that could be affecting your energy levels. Even if you are sleeping poorly, they might be able to refer you on to a sleep clinic or some other trial where you could get the help you need.

Take Steps to Improve Your Days Now

While it is normal to wake up feeling a little groggy and disorientated, it is not normal for that feeling to continue throughout the day. You need to make sure that you address any issue that might stopping you from enjoying your days to the fullest. Make sure that you get the rest you need so you can push forward and take on whatever your day has in store for you to the best of your abilities.

It could be a really simple fix, like the need for a higher quality of food, or it could be something that needs a little more work on your part. However, you should take the time to address any concerns you might have. Before you know it, you could be getting out of bed fully energized and ready to take on the day!

Allison Christensen illustration for 360 magazine

Exercises to Tone Every Inch of Your Body

When people talk about exercising, they usually picture themselves at the gym working out on those fancy cardio machines, but exercising does not only require to that.

Nowadays, it is easier to get fit in the comfort of your own home. If you do not know where to start, visit https://www.northernfitness.ca/ website for more info.

Where do we start? What exercises are most popular for working out and toning your body? Experts recommend exercises and workouts with varying levels of difficulty, according to your body fitness level. Adding a twist or weights will increase the difficulty of the exercise and working out your muscles much more effectively.

In this article, we will go through some of the most popular types of exercises that you can do in your home, requiring limited space and simple movements. Let’s delve deeper and find out more!

One of the most popular exercises–which we have all known since school–is doing push-ups. This is one of the most difficult exercises that can be done without using any equipment. Push-ups engage multiple groups of muscles with each repetition. Luckily for us, there are a lot of variations that are a lot easier to do!

Another popular exercise that does not require any type of equipment is lunges. Lunges target the lower body area and are a lot easier to do than push-ups. This exercise requires you to stand in an upright position, take a step forward with your right leg, and bend it. 

Usually, people do three sets of ten to twelve lunges on each leg.

Since we are talking about exercises that target your lower body, we can’t skip squats. This type of exercise targets the largest muscle group in the human body, so it is very intense and effective when it comes to toning.

Start by sitting in an upright position, with your feet positioned wider than shoulder-width apart. Then, bend your knees and slowly lower down. While doing so, make sure that your knees do not go too forward. Finally, return to the initial position. That’s the right way to do squats!

Now, let’s talk about plank. As simple as this exercise sounds, it is a super-effective way to target core strength and increase stamina.

What do you have to do? First, sit in a push-up position with your hands and toes touching the ground. While keeping your core engaged, maintain this position as long as possible. That’s about it!

If you find yourself bored of these exercises, maybe you should start looking for free workout routines available on streaming platforms. Why not try something more diverse? Maybe something that involves circuit training could be a more effective and fun option to you!

If you feel like your body is ready to increase the difficulty of the exercise, consider increasing the number of reps for each set or even adding more weight. Sometimes, professional trainers add a twist or a turn to exercises, to make it a more difficult.

Another effective way to spice up your routine is to go from several reps-based routines to a time-based routine. That means you will be switching from counting the sets to instead making more repetitions in a preset amount of time.

All in all, we could not feel any happier about seeing this increased need for physical activity and increasing awareness about the importance of working out. In the long term, exercising has a positive effect on both your body and mind.

Studies have shown how having a regular exercise routine can reduce stress, depression, and anxiety by up to 85 percent. Working out is also correlated with an increased level of self-esteem, which results in a balanced healthy lifestyle.

If you are tired of sitting at your desk and working yourself to exhaustion, spice up your life with workouts in the comfort of your own home! After all, you know what they say–mens sana in corpore sano– a healthy mind and a healthy body to rule them all!

fitness-01 via 360 Magazine for use by 360 Magazine

Olympic Swimmer Ryan Lochte Sets New Personal Records with X1-PRO Device

Despite his age and setbacks due to the pandemic, 12-time Olympic medalist Ryan Lochte is setting new personal records as he prepares to solidify his legacy in the water at Summer Olympics in Tokyo this year.

To gain a competitive edge, Lochte teamed up with David McCagg, a 7-time gold medalist and former world record holding swimmer, who was working on a revolutionary training device for swimmers. McCagg developed the world’s first resistance trainer that travels the entire pool length with the swimmer. It is called the X1-PRO by GMX7, and Lochte, who holds the current world records in the short and long course individual medley, began training with it in 2019.

“The gains I have been seeing by using the X1-PRO are absolutely unbelievable,” said Lochte. “It’s undoubtedly helping me achieve the best times in my career, which at my age, are rather unprecedented.

The X1-PRO is a small, 6-inch-long, resistance training device that weighs less than 4 pounds and clips into the end-point connections for a pool’s lane lines. It can then be connected to the swimmer via a leash and travels on a line back and forth up to 50 meters in length at the adjustable resistance the swimmer desires.

“The versatility and functionality of the X1-PRO has proven to be the difference maker,” said Lochte. “It really has helped our entire team prepare for the global stage in Tokyo.”

Lochte, who is now married and a proud father of two, has been training near their home in Gainesville. This is where he met McCagg in 2018 and where the X1-PRO was originally tested. 

“Ryan approached me, asked what it was and offered to give it a try,” said McCagg, co-founder of GMX7. “Since then, we can’t keep him away from it. Between his work ethic, and mental fortitude, it’s really no surprise that Ryan is the second-most decorated swimmer in Olympic history. There is no doubt in my mind that he’s going to do something special at trials and in the games this summer.” 

Lochte isn’t the only Olympian training on the X1-PRO. Currently, more than 75 anticipated Olympians from 15 countries across the world are training on the X1-PRO in hopes of qualifying for the Tokyo Olympics with more to come.

The X1-PRO is assembled in the USA by GMX7, and has quickly become a necessity for all levels of competitive swim, especially those collegiate swimmers working so hard to get to the very top of their sport.

Development of the X1-PRO began in 2018, and it was tested extensively at the University of Florida prior to becoming available to the general public earlier last year.

About GMX7

Founded in 2018, GMX7 is based in St. Petersburg, Florida and is dedicated to changing the world of swimming by empowering competitive swimmers with the best aquatic resistance training devices ever created. GMX7 was founded by David McCagg, a 7-time gold medalist, former world record holder and winner of multiple national championships. The first device on the market by GMX7 is the X1-PRO. 

Designed by ROBRADY Engineering, the X1-PRO has already been the recipient of five international awards including the 2020 International Design Excellence Award, 2020 Red Dot Award, the 2020 Good Design Award, IDA Design Award and most recently the MUSE Design award in 2021.

Rock'N'Roll Logo via Rock'N'Roll Running Series for use by 360 Magazine

Rock ‘N’ Roll Running Series Returns November

When postponing the Rock ‘n’ Roll Running Series Nashville event, the Rock ‘n’ Roll Running series team shared that the new event date would be contingent upon the release of the Tennessee Titans home schedule. With that recent announcement, they have worked diligently with local officials and stakeholders to finalize a new 2021 event date that aligns with the community calendar of events and we are now pleased to share that the St. Jude Rock ‘n’ Roll Running Series Nashville will return on Saturday, November 20, 2021. The team is working hard to create a great event for our participants that meets the guidelines and recommendations set by public health entities as it relates to COVID-19.

All registered participants will be receiving an email with more information. We thank our participants for their commitment and look forward to returning to Nashville with a great event this November.  

About Rock ‘n’ Roll Running Series

The Rock ‘n’ Roll® Running Series is the world’s largest running series taking part in destination locations around the world every year. Established in 1998, the Rock ‘n’ Roll Running Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music, and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health, and nutritional information, and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz, and the Tantrums, the Goo Goo Dolls, and Bret Michaels.

Page Kennedy illustration by Heather Skovlund for 360 Magazine

Q×A with Page Kennedy

ACTOR & RAPPER PAGE KENNEDY JOINS 360 MAGAZINE FOR SOME Q&A

By: Heather Skovlund-Reibsamen

Page Kennedy is well known as a rapper and actor within our entertainment industry. Kennedy’s recent acting skills brought him to play “Duck” on Netflix’s “The Upshaws”, one of their newest series to hit streaming platforms starring alongside Kim Fields (Regina Upshaw), Mike Epps (Bennie Upshaw), and Wanda Skyes (Lucretia). He is also known for his roles in “Blue Mountain State”, “Weeds” and his comedic genius skits shared on Instagram and TikTok.

Kennedy’s self-titled album ‘Page’ was released in February 2021 featuring heavyweight rappers Xzibit and Method Man is available now on all streaming platforms – make sure you go check it out!

360 Magazine had the pleasure of interviewing Page Kennedy where we discussed “The Upshaws”, his character ‘Duck’, music, and his fitness journey. We had an amazing conversation about his media roles, the love for Eminem, and also found out that we both favor Cardi B because of the way she represents herself: “Cardi B makes me feel like I know her”, said Kennedy.

Read on to hear about our conversation with Page!

Your Netflix series, “The Upshaws”, came out today- how do you feel about working with it?

PK: I love it, you know I was a part of it, and I still watch the series multiple times. I can’t get tired of it. I can just go to any episode and watch it- it has so many great jokes and the characters are diverse, and they bring their own style, energy and creativity. I think it’s the funniest show on TV.

How is it working with the cast?

PK: Working with the cast is great. You know, you got legends there. You’ve got Kim Fields, the ultimate foremost legend, Mike Epps who is a comic genius, Wanda Skyes- comic genius. They are good people, and everybody is happy to be here, so it makes it fun.

Do you feel that you have any similar traits to your character Duck within yourself?

PK: I’ve been asked that question and, let me see, I look at Duck as a different character than what I typically play. The only similarity that I see between me and Duck is his loyalty. He is loyal to a fault. You know, he spent 7-10 years in jail where he could have gotten less time where he could have ratted out his friend who could have been his co-defendant, but he just took it. I think I have a loyalty like Duck. Other than that, he’s a little different than me.

Let’s talk about your latest album. How did you feel about the creative direction within the videos for “Fear” and “Safe”? How did you work through the process of such a real and raw album?

PK: I wanted to make use of all of my talents to create an art- that was my goal. My goal was to take the amalgamation of talents that I have to coalesce to create art that could be ubiquitous forever. You know, that’s what I feel I accomplished because things are great 20 years from now and it’s still going to be great. You can still listen to Biggie because it’s incredible, it’s timeless and that’s what I wanted to do. I feel like I accomplished that.

Can you tell us about the song “Shine”?

PK: I think that the album needed some respite because it’s very heavy and after you listen to Fear and Safe, it’s so cumbersome that you need some respite. And so that’s what Shine provides. It still takes a look at how difficult 2019 was personally for me and then 2020 was for everyone. The face of darkness, there is light after, and I wanted to show that the Devil will not take that light away. We will shine.

Can you tell us about your album cover?

PK: The cover of the album is confluence of tragic incident of black Americans who have had their lives taken from them at the hands of police brutality. That confluence is to show that they are me. You know, they all make up me; I am the same as them and so I wanted to, through me, show them. Wait until you get to the song “Flowers”, that is my favorite song on the album.

At the end of some of your videos, there is mention of voting- what are you trying to show viewers?

PK: So, creating Fear was so I could galvanize the troops to go vote because we can’t just yell from the rafters “We are being disrespected”, “We are being overlooked”. We have to actually get in the dirt and, you know, do things that cause change. Our biggest voice was our vote. The virality of those videos was to have the embolism of to vote throughout the video. To help people want to get out and vote after they see the deleterious effects of what fear can do on both sides so that’s why you see that throughout the videos.

Let’s talk about your fitness journey. What motivated you to get started?

PK: I got tired of looking at myself in movies and TV fat as hell and I was more attractive in my head than I was externally, so I wanted to match that.

So, there’s a lot of excuses that I think many people use such as “I can’t afford to go to the gym” or “I hurt too much to do this”. How did you push past your own excuses?

PK: I have an additive personality so once I get into something, I’m locked in and I got my mind right and ready. I had help, a tool to help me out with the point of why I was overweight which was my addiction to food. And so, I got gastro sleeve surgery which made my stomach smaller so that I couldn’t overeat. That helped. That was like the catalyst to help me and the working out thing- I already had that down. I had challenges where I would workout 100 straight days and another challenge where I went a straight year of working out without missing any days. My mind was already set to go to the gym, I just needed to get the food stuff right.

Do you still workout consistently?

PK: Yep, I’m still in it. Even when the gyms were closed, I found a way to get the workout in.

What advice would you offer somebody as far as starting out on their journey? If they were with you and undecided about their journey because of lack of motivation.

PK: I would say to make it something that is a part of your daily life that you don’t have a choice of. You don’t have a choice if you need to go to the bathroom or not, you don’t have a choice whether you like eating or not. These are things that must happen regardless of what you want or not. So, if you make the gym or workout a part of that, you take the lack of motivation away. We can have things taken away for us and see how resilient we could be. If you’re in jail or in a weight loss camp or anywhere that caused your free will to be taken away and you are forced to do something, you can do it because you have to. So why have to be in a situation where some other exterior force forces you to when you have a mind and brain that is going to be the thing to make you do it anyway.

Do you have a specific meal plan?

PK: Sometimes, yes. I go in spurts. Some weeks I have no carbs and no sugar. Then some weeks I am a little looser. I just try to be moderate because I could easily go really far one way or really far the other way. It’s not until I’m actually preparing for something that I go super crazy. Other than that, I just try and stay in striking range.

Do you allow yourself to have treats?

PK: Yep, probably more than I should.

What kind of workouts do you do?

PK: Well, when I get off the phone with you, I have a trainer, so I am going to the gym. Wednesday is leg day, which sucks. I work out with a trainer 3-4 days a week and then two other days I have an Oculus virtual reality thing that I do a supernatural workout on or I ride my bike for 20 miles to the beach on Tuesdays and Thursdays.

Is there anything else that you’d like to talk about or anything that you’d like to share with our readers?

PK: I just want them to the importance of the album “Page” and how it’s important to everyone in the world right to be aware of everything that happening right now and everything that’s going on. And that if this album was released by a bigger artist, it would be a Grammy-nominated type of album – that’s how important this album is. I just implore everyone to continue to listen to it and check it out because I think it’s necessary. That’s the main thing that I want- and watch “The Upshaws” on Netflix streaming now.

Sean and Myra Anderson illustration by Heather Skovlund for 360 Magazine

Big Sean × Myra Anderson

BIG SEAN & HIS MOTHER MYRA ANDERSON LAUNCH WELLNESS VIDEO SERIES PRESENTED BY THE SEAN ANDERSON FOUNDATION TO COMMEMORATE MENTAL HEALTH AWARENESS MONTH

Today, multi-platinum artist, entrepreneur and philanthropist, Big Sean, and his mother, Myra Anderson, have announced the launch of their wellness video series presented by their non-profit, the Sean Anderson Foundation. Beginning May 1st, a new video will be released every Saturday during the month of May at 12pm EST/9am PST to commemorate Mental Health Awareness Month. The videos will live on the Sean Anderson Foundation’s IGTV HERE and will also be featured on the Sean Anderson Foundation website HERE.

In each episode, Sean and Myra will have a 10 – 15-minute candid conversation surrounding a specific area of wellness. Topics include mindset, sleep/circadian rhythms, meditation, diet/exercise and the emotional freedom technique (EFT).

“I feel that Mental Health Awareness Month is the perfect time to talk with my mom about some of the things I have learned from her that have helped me along the way, and I hope will help others,” says Big Sean.

“Sean and I wanted to share some of the no or low-cost techniques that we have used over the years to help us attain and maintain emotional balance. In the future, we may do a deeper dive into some of these techniques and other tools that we use,” says Myra Anderson.

The Sean Anderson Foundation is committed to improving the quality of life for underserved youth and their families. Previously, the foundation hosted a Mental Health Awareness panel, which explored the narrative and stigma around mental health in the Black community. Throughout the past year, Sean and the foundation have engaged in a variety of initiatives to help those in need during these unprecedented times. Sean hosted virtual fundraisers to benefit COVID-19 response efforts, as well as partnered with McDonalds for their Black & Positively Golden Mentors Program. The Detroit native was recently appointed Creative Director of Innovation for the Detroit Pistons, where he and the foundation work with the team to create opportunities and programs in the Detroit area.

About the Sean Anderson Foundation


The mission of the Sean Anderson Foundation is to assist in the education, health, safety and well-being of school aged youth in underserved communities across the country.

Sean is a living example of what can be accomplished through focus, determination and hard work. He strives to serve as an instrument of encouragement for us to help support ourselves and to support one another.

The Sean Anderson Foundation’s signature program is “Mogul Prep”, a digital and live event curriculum that focuses on developing entrepreneurial skills, preparing students for college and/or the workforce, and ultimately for a successful life. In addition, the Foundation partners with a number of existing charitable programs whose objectives are consistent with the objectives of the Foundation. 

For more information about SAF, visit the Sean Anderson Foundation.

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Dog and child illustration by Heather Skovlund for 360 Magazine

Backyarding Trends

The TurfMutt Foundation Predicts “Backyarding” To Become Permanent Trend

“Backyarding,” the new trend to move many indoor activities–from working in an office or classroom to dining and recreation–to the great outdoors, is growing. Under pandemic conditions, yards and other managed landscapes became a safe haven for social gatherings, celebrating milestones/holidays, working, studying, playing, exercising, relaxing.  
 
“Your own backyard is nearly limitless with possibilities, and homeowners got really creative as they expanded and enjoyed their yards over the last year,” said Kris Kiser, President & CEO of the Outdoor Power Equipment Institute (OPEI) and the TurfMutt Foundation. “We predict, long after the COVID-19 pandemic passes, our yards will become an even greater part of our lives. The notion of ‘backyarding’ is here to stay.” 
 
In 2020, home improvements – many of them in the backyard – skyrocketed. So did the demand for outdoor power equipment as homeowners invested in making their outdoor spaces fabulous, functional and flourishing. Overall, shipments of outdoor power equipment increased 16 percent in 2020.
 
“Expect people to continue to invest in their outdoor life this coming spring,” said Kiser. “Many homeowners who put time and effort into their landscapes last year will be rewarded when that yard comes back to life this spring. But, even if you did little last year, it’s never too late to start – just start.”  
 
Here are some ways to bring more “backyarding” into your life:  
 
1.    Invest in your yard. Design a dream lawn and garden. Consider its purpose. Don’t design just for aesthetics. Do you have kids and pets who need a place to play? Will you be hosting safe gatherings? Do you need a place for rest and relaxation and/or games and recreation?
 
2.    Get the whole family involved. Create a game or a friendly competition with your family to help identify all the ways you can move your indoor life to the great outdoors – and right out your backdoor. Can you take office calls and video meetings to the patio or porch? Can your kids do their online learning outdoors? How often can you take dining outside? Keeping safety in mind, can you gather outdoors for family celebrations, birthdays, graduations and reunions? 
 
3.    Plant something—as early as you can. (Or plant more). Adding trees, bushes, grass and flowering plants is a good yard investment, but they often take time to grow. Plant as early as recommended so you can enjoy the benefits faster.  Just remember “right plant, right place.”  Location, maintenance, sunlight and watering needs should all be considered, as well as your climate zone.
 
4.    Stretch winter-weary muscles. Take workouts, yoga classes and meditation sessions outdoors. You also can let off some steam by mowing the grass, trimming the hedges, or edging the lawn. Working in the yard not only helps our living landscapes look better and stay healthy, it also gives us a sense of accomplishment and control in trying times. 
 
5.    Plan a staycation. A makeshift “resort” or vacation spot could be just out your back door. Pitch a tent, build a campfire, hang a sheet between trees to make a movie screen, set up games – these are just a few ideas to make the backyard a vacation spot. 
 
6. “Level up” nature care. Add flowering plants, trees and shrubs to give wildlife and pollinators food and shelter. Your yard is part of the larger ecosystem, so check your climate zone for landscaping options that support your birds, bees, butterflies and other wildlife. Don’t forget to take time to just sit and drink it in, observing the wildlife and nature around you.
 
Research shows simply spending time in nature – which starts in your backyard – is good for reducing stress, boosting heart health, boosting Vitamin D levels, and enhancing memory.  Thanks to the family yard, the health and well-being benefits of being outside are just a few steps away.
 
To learn more, go to TurfMutt