Posts tagged with "furnished"

Five Things You Didn’t Know About the Cosmetics Industry

Makeup enhances your natural beauty and can elevate your self-esteem and confidence. When you look better, you feel better most of the time. The cosmetics industry has remained a booming business throughout the ages and shows no signs of slowing down. In fact, there are more beauty products on the market today than ever before, and online shopping has opened the doors for new brands to make themselves known.

Here are some things you may not already know about the cosmetics industry. Basically, it all comes down to buyer beware.

  1. Where It All Began
    The cosmetics industry began in ancient Egypt, although the business as we know it today started in the 1920s. Egyptians considered daily regimes of cosmetic products as ceremonial and symbolic of their health. Their use of sunscreen and eyeshadow was esteemed across social classes and didn’t discriminate against gender.

Ancient Egyptians, like Cleopatra, valued cleanliness and appearance, and this became a symbol of luxury and power. Some claim Cleopatra soaked her ship’s sails in her perfume to announce her arrival. Egyptians began using breath mints, toothpaste, personal hygiene forms and makeup to improve their appearance.

Ancient Roman women began using belladonna, a toxic poison, for cosmetic purposes. These women put drops of belladonna in their eyes to dilate their pupils to make them appear larger and more appealing.

  1. Packaging of Products
    Some cosmetic conglomerates prey on people’s insecurities and falsely claim what their ingredients can do. Most consumers are willing to pay top dollar for the best products to put on their skin to make them look and feel young. Does that make it OK for the beauty industry to target customers with their propaganda? How do you differentiate what is true from false?

Luxury brands are often seen as the better option. A higher price tag and a more prominent name means cleaner ingredients and better products, right? That assumption is plagued by marketing techniques that are not always correct.

Many affordable drugstore beauty products are equally as effective as their expensive counterparts. All it takes is a little research to find items that will suit your needs.

Most manufacturing of personal care products happens in warehouses and factories with quality packaging. Some brands have independent product formulas, so others cannot match them. Typically, one factory makes items for multiple brands.

  1. Play on Words
    The cosmetics industry uses greenwashing marketing terms that are vague for ulterior motives. Every business aims to make a profit. However, some companies seek to make a quick buck from your naivety in believing their hype.

Hypoallergenic and organic are not all-encompassing — there are so many chemicals in beauty products. Unscented isn’t the same thing as fragrance-free. The industry uses fragrances to cover up the smell of chemicals in its products, so unless the label clearly states the product is free of scent, it is most likely not.

Cosmetics companies can claim products are dermatologist-approved without any legal backing. These businesses could involve one dermatologist in the trial or testing of a product and then make this statement. You cannot believe that a product is safe to use simply because it claims to get a doctor’s OK.

Marketing terms like nontoxic, clinically tested and natural are all part of a larger scheme to mislead consumers into buying their products. Do your due diligence and read labels thoroughly to know what you purchase. Don’t buy into the hype simply because of the claims. You might be surprised what you can find in some beauty products that are supposed to be safe and cruelty-free.

  1. Anti-Aging Products
    Some products can help reduce fine lines and wrinkles, but anti-aging merchandise cannot turn back the clock and make your skin appear younger than it is. If they had this capability, they would need drug classification and a stamp of approval from the FDA.

Companies that market and sell products claiming to reverse or prevent aging are unrealistic. These items cannot change the structure of your skin. There isn’t sufficient evidence to back any of these claims.

There are so many product ingredients that it can be overwhelming and challenging to find what works best for you. Various skin types react to chemicals differently. Your best bet would be to check with your dermatologist to see what they can recommend for you.

Sunscreen is the best preventive measure you can use to protect your skin from the effects of aging. It has anti-aging properties that are essential for your skin, regardless of how old you are. Damage from the sun can accelerate skin damage.

Anti-aging products are typically targeted at older generations who should have been using them for years already to experience any effects or see any benefits.

  1. FDA-Approved Items
    The U.S. Food and Drug Administration (FDA) regulates beauty products through the Federal Food, Drug and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). However, the FDA doesn’t have to approve cosmetics that don’t have color additives before they are put on the market.

Most beauty products are not FDA-approved and contain many harmful chemicals that you slather onto your skin, falsely thinking they’re safe. On the contrary, some European countries ban cosmetic companies from using over 1,000 toxic chemicals in their products.

It’s a shame that the U.S. doesn’t have the same regard for prioritizing what people use on their skin. It has to approve the food we consume, so why are skin products any different?

It doesn’t quite add up, but it is a leading reason why the cosmetic industry can use greenwashing marketing terms so freely. The ingredient labels on your beauty products are of utmost importance, and you should thoroughly read them before you purchase and use them.

On average, people apply hundreds of chemicals to their bodies daily. From shampoo to makeup to deodorant, they use many harmful things with no repercussions for the industry supplying them. Since these products don’t have to be approved by the FDA, there is no standard for holding companies accountable.

Shawn McKenzie CEO of spiritual word inside 360 Magazine


Spiritual Word is an Instagram platform at the intersection of Hip Hop and Christianity on Instagram boasting over 2.4 million followers

At the intersection of culture and Christianity is Spiritual Word (SW), a globally-recognized digital leader that bridges the gap between pop culture, black excellence and God’s word. The unique mission of the innovative company is to engage their readership multiple times daily on Instagram, where they live; posting content ranging from celebrity news to inspirational quotes rooted in biblical principles. Boasting over 2.4M followers with posts receiving 100k+ likes as well as garnering thousands of robust comments, SW has become the trusted go-to online destination for the millennial and gen z set.  

Headquartered in Atlanta, GA, the burgeoning multi-media empire includes a presence on TikTok, Twitter, Facebook and a website that offers spiritually-themed apparel and merchandise. The unique and influential brand has solidified its positioning within the black community as a swift and reliable sourcing outlet that celebrates cultural nuances. As a result, SW is one of the most cited news sources dominating the internet. From reposts by celebrities, national news blogs and daytime tv talk shows, to reporting trending topics and curating viral video moments, the broad view of media and entertainment is what keeps viewers consistently tapped in. 

In between a relevant mix of must-click headline entertainment stories are uplifting messages designed to inspire and be a spiritual recharge for SW’s impressionable young audience. And based on the power of their diverse cult following, SW carries a tremendous monetary value and the market recognizes it. Individuals have successfully launched and boosted their careers using the marketing arm of SW. Companies have sold out of products and ticketed events within minutes of an announcement on their IG page. The platform has also been able to maximize its popularity by creating strategic partnerships with established brands that encompass music (Roc Nation, Quality Control Music, Capitol Records, Republic Records, LVRN, Motown, Sirius XM, Pandora); tv/film (Netflix); sports (NFL Super Bowl); festivals (One Music Fest, Broccoli Fest, The Strength of a Woman, Jazz In The Gardens, The Roots Picnic); fashion (God is Dope, FashionNova); and media (The Shade Room, Revolt). Additionally, SW has aligned their talents with industry figures such as Lil Kim, Tory Lanez, Justin & Christian Combs, Tiwa Savage, Muni Long, Lil Baby, Keke Palmer, Kash Doll and Diddy. SW continues to set the bar, having carved out a niche to positively impact lives and their bottom line utilizing social media. 

SW was founded in 2011 by Shawn McKenzie, a man with a heart for God and a head for business. Shawn graduated from the University of Memphis with a degree in Criminology and Criminal Justice. Governing both his personal and professional life by the adage, “You’ve got what it takes,” a quote his mother prays over him daily, the young CEO takes pride in motivating people through spirituality while also remaining culturally relevant.

Nine Top Sports Available On The Best Tether Betting Sites

The best Tether sports betting sites are the trending platform in the online betting industry. With several games and exciting features, their popularity is now global. This article will consider the top nine games available for punters on the best Tether sportsbook.

For an exciting session on the Tether betting sites, you must know the best games on the platform. Some of the top options for betting on the very best Tether sports betting sites include the following:

  1. Football

Football also referred to as soccer, is the most popular sport in the world. There are 22 athletes in all, 11 on each team. In a soccer match, the team with the most goals after the two 45-minute halves wins.

The game’s goal hasn’t changed since the 19th century, despite the spectacle being altered by laws like offside and extra replacements. So it should be no surprise that Tether football betting companies provide hundreds of markets for each game, given its enormous global appeal.

  1. Basketball

A well-known men’s professional basketball league in North America is the National Basketball Association. As a result of the event’s massive audience, it is not surprising that Tether bookmakers provide a range of odds.

NBA cryptocurrency betting is a favourite pastime for confident sports bettors, and one of the reasons is the high monetary return. The best Tether sports betting sites allow customers to wager on NBA basketball events. In NBA games, there are three main kinds of wagering –

a. Knowing who will win on a money line

b. Points spread: Giving the favourite a predetermined number of points.

c. Total points: Will the total points exceed or fall short of a particular figure?

  1. Golf

Any major golf tournament will accept wagers on how well-known players fare. You can wager on a variety of things, including:

a. The most common form of wager is the tournament winner. For a major, the odds on the best player often start at roughly 10 to 1.

b. A wager on a player winning a tournament and placing higher than a specific spot is known as “each way.” In essence, this is a lower-variance substitute for the outright winner wager.

c. A wager on the player who will be in first place after the first round.

d. A wager on whether a player will place in the top 10 or 20 players.

  1. Baseball

The idea of Major League Baseball (MLB) crypto betting is available on the best Tether sports betting sites. The three most common ways to bet on MLB crypto online are as follows:

a. Moneyline: This is a set of odds for baseball games based on the likelihood that a team will win.

b. Run line: In baseball, this spread refers to the number of runs between two clubs as a handicap.

c. Betting on over/under totals is very common among oddsmakers.

They established a projected total for runs scored by both sides together in a game. The bettor decides whether the result ultimately falls Over or Under the projected total.

  1. Cricket

Betting on cricket contains various elements that can change, including the opportunity to wager on the final score, the match winner, a man of the match, etc., and a variant of these possibilities can be found on various betting websites. Cricket is not a particularly challenging sport to wager on, but it is available on the best Tether sports betting sites.

  1. Horse Racing

In several configurations, horse racing involves riding two or more horses by jockeys. Most of the horses in the race were raised exclusively for the sport, which is unusual.

a. The sport uses computerised monitoring tools to assess the pace and path of the race.

b. Such races entail significant amounts of betting.

These races are now conducted virtually as technology advances, and participants wager on the most beautiful horse breed. The horse that crosses the finish line first is the subject of bets in both real-world and virtual NFTs.

  1. National Football League (NFL)

The National Football League is a top-tier American sports league. Online NFL cryptocurrency betting is one of the best options for Tether sports betting because of the time and viewership factors. There are three essential methods that players need to be aware of to understand how NFL cryptocurrency betting functions:

a. Choosing a team that will succeed in the wager. This practice is known as money line betting.

b. Speculating on the margin by which a side will triumph in a match. This action is referred to as point spread betting.

c. Estimating the final score of a game. The Over, Under, or Total wagering method is used in this situation.

  1. Hockey

Recently, cryptocurrency hockey betting has become very popular. This is because it increases revenue for a sportsbook and permits bettors to do so anonymously. In addition, NHL hockey has many betting odds to choose from, which is one of its most significant advantages over other sports.

The NHL hosts a variety of hockey matches, including Stanley Cup qualifying games, playoff games, and other contests, all of which feature various betting options. In addition, there are numerous Tether betting platforms where fans of the sport can wager bets on their preferred team or athlete and win lucrative rewards.

  1. UFC

There are exciting, and new platform sites that provide specialised Tether networks for deposits when betting on UFC fights. So the gambler can begin using Tether to wager on their favourite boxers after choosing the number of tokens to deposit.

Gamblers can engage in wagers like underdogs, straight bets, and double-ups with UFC cryptocurrency betting. Gamblers also have the opportunity to place high-stakes wagers on events like Submission or TKO/KO.
Closing Thoughts

Players who enjoy placing wagers on top sports can now use Tether betting sites and enjoy its related advantages. Tether is a cryptocurrency that is renowned for its steadiness. Its security is a further perk that raises its popularity among gamblers and is likely to stay that way.

Furthermore, free Tether betting sites are the ideal remedy for the regional limitations on cryptocurrency online betting. Additionally, one can take advantage of this cryptocurrency’s benefits without worrying about how much their bankroll would fluctuate.

TikTok Star Tyler Regan featured in 360 MAGAZINE


Breakout Comedian and TikTok Star Tyler Regan‘s one man skits have amassed over half a billion views

Tyler Regan‘s one-man-show of comedic brilliance coupled with naturalistic writing skills has amassed him a sort of cult-like following with 1.4 million TikTok followers and over 2 million followers across all his social media platforms. His comedy-centric content now has over half a billion cumulative views with topics ranging from office etiquette to Karens.

Although the Cornell University alum has been creating videos since 2017, he’s best known for his solid mix of commentary on politics and current events and clever representation of awkward everyday life experiences. “Finding your voice is a journey,” Tyler says, “… And it wasn’t until the pandemic forced my content to become a one-man show that I truly found mine.”

Having grown up on a steady diet of Chris Rock, Dave Chappelle, Monty Python and Robin Williams, Tyler fell into the comedy profession by accident, quite literally. The realism in his subject matter and deadpan delivery was honed, in part by the misfortune of a college soccer sports injury. He understood how to identify and distill the humorous elements of everyday life to tell relevant stories because, as Robin Williams says, “Comedy can be a cathartic way to deal with personal trauma.”

The Philly native is currently filming social media content from a vintage 1976 Airstream while on a cross country trip with his girlfriend but when he returns to Los Angeles, he will continue to parlay his online fame into off-line opportunities that encompass collaborative creative writing for film/tv, as well as other multimedia projects.

Pursuing his comedy dreams in the face of despair, Tyler has the potential to occupy a place in America’s cultural heart.


For Tyler Regan, a career in comedy was not on his radar. He spent his adolescent and young adult years in Philadelphia tirelessly preparing to become a professional soccer player. However, at the dawn of his childhood vision becoming a reality, he suffered a devastating ankle injury that forced him into premature retirement.

In 2015, Tyler pursued a master’s degree in engineering from Drexel University and settled into an assistant project manager position. Tyler’s then girlfriend was a content creator who encouraged him to craft and post comical videos to his social media platform. He looked at the opportunity as an outlet to escape the boredom of his 9-to-5 and be his authentically weird self. It wasn’t long before his brand of humor attracted an audience and took on a life of its own, which prompted a move to Los Angeles in 2017 but imposter syndrome set in. While he always had an interest in the film/tv industry, even enrolling in film classes that lead to him composing an original screenplay he submitted to a film festival in his early teens and graduating from Cornell with a BA in media studies. 

Once in Hollywood, Tyler continued to put in work by posting daily videos of witty skits alongside actors to his YouTube channel. His dedication and consistency boosted his popularity and kept his subscribers eagerly tuned in for 2 years but he still hadn’t found his niche. And then the pandemic hit. The digital entertainer used the lockdown to pivot to TikTok and build the kind of content he wanted to make with the confidence that his tribe would gravitate towards him.


Cheesecake Factory Be Like

Anti-Vaxxers Be Like

Budget Airlines Be Like

Comedic TikTok Star Tyler Regan featured in 360 MAGAZINE
Leica and BAPE camera via 360 MAGAZINE

How to Take Better Photos — and Use Them, Too

Anyone with a camera can take a picture, but it takes a certain eye to take a great photo. The best photos are usually the ones that are well-composed and capture the subject in an interesting way. 

Here are some tips on how to take better photos, as well as how to make use of them once you’ve taken them.

  1. Composition

Composition refers to the way elements are arranged in a photo. It’s important to consider composition when taking any photo, but it’s especially important for portraits and other photos where the subject is the main focus.

There are a few things to keep in mind when composing a photo:

  • The rule of thirds

Imagine your photo divided into thirds, horizontally and vertically. Place the subject of your photo at the intersection of those lines or along one of the lines. This will help create a more balanced and interesting photo.

  • Leading lines

Use leading lines to guide the viewer’s eye toward the subject of your photo. Leading lines can be anything from a road or path to a row of trees.

  • Framing

Another way to focus the viewer’s attention on the subject is to frame it with something else in the photo, like a doorway or window.

  1. Lighting

Lighting is one of the most important aspects of photography, and it can make or break a photo. The best lighting for photography is natural light, so try to take photos outdoors or near a window. If you’re taking a photo indoors, turn off the flash and use other light sources, like lamps.

The time of day can also affect lighting. For example, photos taken during the golden hour (the hour before sunset) will have a warm glow. For product photography, you’ll want to use a lightbox to get consistent lighting.

  1. Equipment

You don’t need expensive equipment to take great photos, but there are a few things that can make your life easier. First, invest in a good camera. It doesn’t have to be the latest and greatest model, but it should be something you’re comfortable using. A point-and-shoot camera or even your smartphone will do the trick if you’re just getting started.

A tripod will help keep your camera steady, which is especially important when taking landscape or night photos. And a remote shutter release will let you take photos without touching the camera, which can cause blurry photos.

  1. Editing

Once you’ve taken some great photos, it’s time to edit them to make them look even better. You can do a few things to improve your photos in editing software like Photoshop.

First, adjust the levels to improve the brightness and contrast. Next, use the clone stamp tool to remove any unwanted elements from the photo.

Sometimes, what you want to create may influence how you edit. For instance, if you want to create photo calendars, you can easily customize a wide selection of templates. The trick is to find a template that matches your photo’s aspect ratio and resolution.

If you want to print a photo, ensure the resolution is high enough. A photo that looks great on your screen might be blurry when printed, so it’s always better to be cautious and use a higher resolution.

Finally, don’t be afraid to experiment. Take lots of pictures and try different things until you find your own personal style. 

Once you’ve taken some great photos, there are lots of ways to put them to good use. You can share them with family and friends, post them online, or even create your own photo book or album. 

Just make sure to choose a format that will show off your pictures in the best light and allow you to share them easily with others. 

Taking great photos is a matter of practice and experimentation. By following these tips, you’ll be well on your way to becoming a great photographer.

Harry Styles in Gucci for 360 MAGAZINE


Friendship, complicity, a unification of distinct creativities that meet along a shared border, exchanges, and contaminations of collective ideas. And the construction of the absolute pragmatism of bridges that form to connect different perspectives.

Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey, the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.

Gucci HA HA HA is not only a printed motif on a label, but the beginning of a jargon that has yet to be categorized and that defines the intersection of creative expression and shared perceptions of two different consciences: this is why it is a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product. HA HA HA is the serial crasis of the initials of ‘Harry’ and ‘Alessandro,’ but it is also the onomatopoeic sound of the written essence of an emoji, the ‘laughing face.’ In fact, it is with this neological expression, ‘hahaha,’ that Michele and Styles have ended their messages to each other for years; two friends who find themselves sharing trips, experiences, and even those suspensions in time that are shared spaces in silence. Their relationship is one of complicity that allows for continuous exchanges because it recovers the true moral meaning of friendship: a sincere revelation and dedication of oneself towards the other, without duplicity and displays of power.

Alessandro Michele and Harry Styles met each other many years ago, right at the beginning of their careers as soloists: Michele following his debut as Gucci’s Creative Director and Styles just as he released his first album. The encounter immediately generated a relationship of exchange, of continuous creative contamination, and the drive to explore.

“Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time. The idea of working together came to me one day while we were talking on the phone: I proposed creating a “dream wardrobe” with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” says Alessandro Michele of an endeavor that connects two “I’s” to obtain an absolute “us” in which each resulting element is a plural creation that highlights the contamination of ideas and produces a singular organism.

Gucci HA HA HA is a playful collection designed to act as a herald of new visions of beauty, crafted with liberating codes that eliminate the ritual complexities of fashion collections and produce the sustainable spontaneity of ease, just as nature is easy even when it expresses itself with the vision of complexity. Jackets, coats, pants, shirts, and accessories that manifest a novel emotive passage able to construct a study on a surprising take on masculine elegance with clothes that declare their love both to the materials with which they are made and to the historical significance of their forms, volumes, and of the images they produce.

A dialog, a game, the complicit expression of a friendship that was formed from a planning that collects encounters, stories, similarities, and differences, to produce liberating codes.

Gucci HA HA HA therefore is an imaginative connection between Alessandro Michele and Harry Styles and gathers within a collection many elements that characterize the creative paths and peculiarities of the two artists, bringing them together in the synthesis of Gucci. Elements of English tailoring transformed in romantic accents from a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats, the essential preeminence of artisanal processes seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts. An artistic imagination that comes from creative instances that apply themselves to diverse expressions contaminate each other and become clothes that highlight formal developments of the historical significance of menswear: this is why alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues, are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps. All to underline the continuous acknowledgements of two creativities in each design that comprises the Gucci HA HA HA collection.


Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.

Discover more about Gucci at

Four Smoking Alternatives That Are Better Than Vaping

For people who want to switch to smoking alternatives, vaping is usually their first choice because it is seen as a better option. However, our article on Vaping and Smoking reveals that this is not the case. A vaping device heats a liquid substance that makes it possible for inhalable vapors to form. While this contains different chemicals from the substances in cigarettes, it’s not necessarily better. This is because of the chemical called diacetyl in the liquid, which causes a common lung disease called ‘popcorn lung’ that blocks airflow. Studies have also concluded that other chemicals in the vapor are linked to the development of lung tumors.

Given these, it’s best to move away from vaping as a smoking alternative. Instead, try these better alternatives:


Nicotine pouches are small pouches containing a small amount of nicotine. They’re made to be put in the mouth, specifically between the lip and the gums, and spit out after use. The nicotine is then absorbed orally into the bloodstream. Because of this, they don’t involve the inhalation of vapors. Pouches are also very discreet, adding to their convenience. Another thing you will like about them is they come in different strengths and flavors. The bestsellers sold on Prilla often come in classic flavors like mint and citrus, and fun ones like mango and berries. In terms of strength levels, more milligrams means more nicotine. Usually, it ranges from 3mg to 8mg. Nicotine pouches are better alternatives because they’re discreet and offer various flavors.

Nasal spray

A nasal spray gives you a dose of nicotine through the nostrils. The formula is not inhaled but rather absorbed through the nose. This alternative is best for those who want an instant dose of nicotine throughout the day. The Nicotrol nasal spray can be used for up to 8 weeks. However, if you’re prone to colds and a runny nose, this won’t be a suitable option for you. Because it works by spraying more liquid into your nasal passages, it may only serve to further irritate your nose in these cases.


Nicotine lozenges are tablets containing a dose of nicotine. They are to stay in your mouth, between the gum and the cheek. Nicotine is absorbed through the mouth and into the bloodstream. Do not bite, chew, or swallow them as these do nothing for nicotine absorption. Instead, allow them to dissolve, and they’ll be gone in 20-30 minutes. Because they’re oral products, lozenges typically come in flavors. Reynolds nicotine lozenges come in mint, dark mint, crema, and berry. They’re also available in soft and hard forms for your preference. Lozenges are perfect smoking alternatives if you want to feel like you’re having candy.


Nicotine patches are placed on the body—normally, the upper arm, shoulder, or back—allowing the skin to absorb nicotine. They can be worn for up to 24 hours and their dosages range from 7mg to 21mg. Because they’re patches, they are very subtle and can be hidden under your clothes. The NicoDerm CQ is the best patch because it supplies a steady flow of nicotine as the day progresses. This way, you’ll get equal amounts of nicotine at all times of the day. Patches are great if you don’t want to take oral or nasal alternatives, and you aim for day-long nicotine consumption.

Vaping is as harmful as smoking. With alternatives like lozenges, patches, nasal sprays, and lozenges, it’s easier to quit smoking and improve your health.

Armon Hayes is the proud owner of AOHSOA featured in 360 MAGAZINE

What is brand identity and why is important?

What is brand identity? It might seem like a simple question, but it’s actually quite complex. Brand identity is the totality of how your customers perceive your company. It comprises everything from the name and logo to the customer service experience and the way you communicate with everyone on social media. In this article, we will discuss why brand identity is so important and how you can create a strong, unshakeable brand identity for your business.

How Your Brand Identity Can Set You Apart

In a world where there are thousands of businesses all selling similar products or services, it can be hard to stand out. Your brand identity will make you unique and memorable in the minds of your customers. You will attract new customers and keep existing ones coming back for more.

Creating a strong brand identity starts with having a clear understanding of who your target audience is and what they are looking for. Once you know this, you can start to create visuals and messaging that will resonate with them. It’s also important to be consistent with your branding across all channels, from your website to your social media accounts. This will help people quickly recognize your company and what it stands for.

Why Brand Identity Matters

Your brand identity is important because it can help you build trust and credibility with your customers. Customers are likely to do business with companies that they feel good about and can easily identify. An awesome brand identity can also help you charge more for your products or services, as customers are often willing to pay a premium for brands they trust and admire. Investing in a professional branding agency or designer is one of the best ways to ensure that your brand identity is on point.

How To Build Your Brand Identity

There are a few key things to keep in mind when building your brand identity. First, you need to make sure that your branding is consistent across all channels. This means using the same colors, fonts, and overall aesthetic in everything from your website to your social media posts. Second, you need to be clear about who your target audience is and what they are looking for. Once you know this, you can create messaging and visuals that will resonate with them. Finally, always be consistent with your branding. Consistency will help people quickly recognize and remember your company.

Take your brand name, for example. It seems simple enough, but there needs to be a lot of thought that goes into it. The name you choose should be reflective of your company’s values and what you want people to think of when they hear it. It should also be available as a .com, on Facebook, Instagram, Twitter, TikTok, and anywhere else you want to have a presence. One may ask, “what’s in a name?” and the answer is “everything.” If you can’t figure one out, there are many helpful name generators that can help you find the perfect name for whatever you’re trying to convey.

This level of thought needs to be given to every element of your brand identity, from your logo to your website design to the way you talk about your company on social media. 

If you’re not sure where to start with creating or improving your brand identity, we suggest working with a professional branding agency or designer. They will be able to help you create visuals and messaging that reflect your company’s values and what you want people to think of when they hear your name. Investing in strong brand identity is one of the best ways to ensure that your business is successful. 


A strong brand identity is essential for any business that wants to be successful. It can help you attract new customers, build trust and credibility, and charge premium prices for your products or services. Build your brand correctly, and you will be on your way to a successful future. 

Why Tech Workers Are Leaving To Fight Climate Change

With the climate crisis rapidly worsening, many tech workers are recognizing they aren’t making any significant impact to better the world in their current roles, prompting them to leave the traditional tech sector to work for companies fighting the climate crisis. The tech industry is notorious for having one of the most lucrative job pools for its workers, though the majority of those jobs aren’t particularly glamorous, purpose-driven, fulfilling, or legacy-creating roles. In fact, some of the most common tech jobs consist of designing, engineering, and developing software such as mobile apps or operating systems, or assessing, analyzing, and evaluating data to help companies make better-informed decisions. 

The COVID-19 pandemic has shown us several times over that people expect the businesses they work for (and buy from) to take a stance for things that matter to them. And while tech experts may not know much about public policy, legislation, or environmental science, they do know a lot about data. 

“It’s a data problem that we’re solving,” said Persefoni co-founder Kentaro Kawamori when approaching his business partner, James Newsome, about starting a SaaS to fight climate change, as reported by CNBC. A lot of tech workers in similar positions are feeling uncertainty regarding how to best make this career shift due to a lack of knowledge or experience around climate change. But their contribution to this work is not to be concerned with the science of climate change; it’s about managing and leveraging the data needed to navigate climate change.

Making The Shift

Dr. Soudip Roy Chowdhury, the CEO of, has witnessed this shift, as well, as more tech workers have looked to join companies with a mission that makes a positive impact on climate change. Dr. Chowdhury hired Narayanan Subramaniam as his CTO because of Narayanan’s dedication to living sustainably over the past 30 years, and because of how he could use his cloud-based technology expertise to impact climate change. 

Dr. Chowdhury cautions tech workers on their career move to the climate change industry. “While the industry needs more workers, you do need to be passionate about climate change and technology in order for it to be satisfying work,” he says. In fact, some tech workers have taken serious pay cuts from huge six-figure salaries to average $60,000 salaries. He also advises to look at what type of technology one wishes to be part of developing.

Climate tech, as a niche industry, has skyrocketed due to several recent changes. From 2020 to 2021, climate tech has seen an 80% increase in investment. The industry’s worth is now estimated at $56 billion, with energy and power companies having seen the most significant growth. When other industries climate tech touches are brought in — for example, transportation, agriculture, food, or logistics — the investment in climate technology increases to over $114 billion, with two-thirds of investments going into mobility and transportation.

Finding The Big Impact

Overall, there is no shortage of job opportunities in climate technology, and while a lot of workers seemed to have taken significant pay cuts, investments into the industry have boomed. The most important thing to know when considering a shift to climate tech, however, is whether or not one is truly passionate about the work involved in mitigating the global impact of climate change. Without that passion, as Dr. Chowdhury mentions, the work may not be enjoyable.

When it comes to companies making the most impact, the biggest thing Dr. Chowdhury says that needs to be considered is scalability. A wide variety of climate tech companies are working to analyze climate change and understand how it needs to be addressed, but the tech industry isn’t the only industry that’s been affected by climate change. “As a technologist, we need to start thinking about scale and how our technology can not only address specific problems for a few industries, but across all industries,” says Dr. Chowdhury. 

This is where using the notion of digitization will come into play. Dr. Chowdhury sees digitization and the innovative products it creates — such as the metaverse — as a prime opportunity for climate change and tech experts to collaborate and test out new, emerging technologies. With the metaverse, new technology being developed can be evaluated and tested to see the level of impact it will have in fighting climate change. And according to Dr. Chowdhury, is already accomplishing this.

“We are working on providing digital twin technology, where we help companies create a digital version of their processes and machines. This, of course, will help them to see how they can improve their output, but also how to follow certain process prescriptions,” says Dr. Chowdhury. These prescriptions are determined using simulations of data with a company’s past knowledge, combined with’s own research, as a blueprint. By following the prescription, companies can improve their sustainability KPIs, while maintaining operational throughput.

Dr. Chowdhury shares that his company is already partnering with some companies to test out this digital twin approach in the metaverse. “We have tested our digital twin today by applying it to some oil and gas mining companies. We’re helping them to reduce their production wastage by 2025 by focusing on fugitive emissions. The goal is to reduce their emissions close to 7-8% on a annual basis.”

A Glimpse Into Sustainable Business

Companies will now be able to more accurately estimate how their technologies will impact climate change upon launch. In turn, companies like can develop prescriptions that will rapidly accelerate the developmental stages industries will have to undergo when adopting new climate and sustainability technologies. With opportunities to develop life-changing climate technology becoming more available and in dire need, it’s no wonder that an increasing number of tech workers are looking to change careers and find more meaningful ways to utilize their expertise.

While many data scientists and software engineers are working at great companies at Google, Amazon, and other tech giants, not many of them can say they’re working on technology that will help to drastically shift the way other industries function. This isn’t to say that their jobs aren’t important; tech giants like Google and Amazon need to understand that tech is not entirely about understanding and optimizing consumerism. 

In fact, consumers are more likely to support sustainability efforts as long as they understand the methods and meaning behind them. However, it’s going to take more workers to leave their big salaries at Google to help the rest of us understand the data necessary to recognize the severity of our climate crisis.