Posts tagged with "linkedin"

Robert Goggins – Until We Rich

Robert Quentin Lawrence Goggins (born August 3, 1978), American rapper from Harlem, NY. ENTERTAINER AT ROCDASTAR unreleased album IT’S UNTIL WE RICH featuring Hot Single All I Wanna Do and Street Hit Follow Me. Robert Q. Goggins is currently signed to Bentley Records and Robert released his first album to about Spotify in the top songs for 2019. Currently, he embraces his occupation as a jack of all trades, including: Entertainer, Record Executive, Composer, Songwriter, Singer; Commentator, Socialist, Entrepreneur, and Investor, Businessman, Actor, Author, Publisher, Marketer, Video Director, Inventor, Student and a College Graduate.

Goggins’ first stage performance was in 1993 at Amsterdam Community Center in Manhattan, which was televised on the Public Access Channel. In 1997, Rocdastar recorded a collaboration, called “Chilling In The Studio,” with some of his high school mates in New Jersey City. There, they would form a group called “The New Service Click”. In 1998, he and local neighborhood friends recorded a track called “You On Point”, which was produced by Roc Raida. In 1999, he featured a track called “They Say We Rougher” with Jamaica’s own Face Dada, Lady Thug, and Don Cease.

His second stage appearance was in 2000, in Rockaway, Queens at the Allstars Talent Show Network, where he won 2nd Place in the novice category. He also worked with Harlem’s own producer J R Blass. He’s worked with Producer Huggies, on songs like “What You Looking At”, and “They Don’t Want To Fuck Around With Me”. In 2001, one of his Neighborhood friends, A Gutter Snipes introduced him to his cousin Now Reality, who was with True Light Energy. They began working with Producer Diamond Cuts on songs like “Talking The Talk”, “Niggas Is Scared”, “Funny Ass Niggas”, “We Want Fast Money”, and more.

In 2003, he began recording his first mixtape “Threat Spitting That Fire.” The Mixtape features most of the members of his Lyrical Threat Family, as well as artist such as L Onez; Breeze Iceberg; Chynna Blakk; Red Platinum; and DJ Crazy.

In 2004, he would work on his second Double Mixtape called The Crack Team: Another 48 Grams. The Mixtape included appearances from artists such as Shawn Foster, Snapfu, Ninoman, and others.

In 2005, he began working alongside with A Gutter Snipes, where he would appeared on A Gutter Snipes Real!fe Sh!t TV. The show ran concurrent till 2009.

In 2007. He would appear on Internet’s sensation “Video City” alongside neighborhood friends “Millz Lane”, and Tech 9, where he would be interviewed by Nina B. Following this, in 2009, he performed on the Chocolate Thai Showcase in Midtown NYC. He was introduced to Ty Wiz (Wiz Bradley) by Detroit’s finest Timophy “T.A.” Atkins. They decided to record Rocdastar’s Third LP Inspire Freedom Of Speech.

As of April 5, 2018, Goggins signed an Exclusive deal with Bentey Records, and released his first debuted album called The Beginning Of The Truest Movement”. The album is a thirteen track LP, which included music features by A Gutter Snipes, Now Reality, and Red Platinum. Production by Huggies, Diamond Cuts, True Light Energy, and exclusive track produced solely by himself. He’s currently working on his sophomore album called “Until We Rich”. The seventeen exclusive songs included with features by A Gutter Snipes, Charlie Grounds, Rich Nino, MF, and More. Production from D.Cole, J.R. Blass and more.

QxA with Akeem Mair

This holiday season, actor Akeem Mair took the time to speak with 360 Magazine about his craft, his inspirations, how his career has been impacted by COVID-19, and more. Movie star Akeem Mair is the entertainment industry’s up-and-coming icon. In his career as an artist, he has appeared in several movie productions including All About Money, A Wonderful World, Limbo, Life of a Villain, Red, Fine Line, Silent Love, The Kidnap, etc. He’s worked with many production companies, including the Columbia College of Hollywood Production.

Akeem has signed with two agencies: Commercial Talent Agency (under Sarah Angeli) and Minc Talent (under Mariko Ballentine). At 32, Akeem is in his prime. With his noteworthy work ethic and passion, he is destined for greater heights. In fact, he has over 5 million views for a single video alone – the time when he appeared for The Ellen DeGeneres Show, which Ellen described as “the best episode she’s ever seen.”

Besides this feature with 360 Magazine, Akeem appears in many publications such as NY Wire’s Top 25 Individuals, US Reporter’s Top 15 Entrepreneurs, LA Wire’s Top 20 IG Accounts to Follow in 2020, and many more. Read on to hear 360’s interview with Akeem below.

What do you love most about being an actor?

I found a strong love of being in front of the camera with everybody watching. It’s like my escape from my own reality, which is refreshing to me. I get the opportunity to pour myself into different characters and experience that person’s life. How they see the world and how different their life experiences are from mines. I love to learn how they think, how they would react in certain situations, the way they talk and walk, the way they dress, etc. Then, you can take what you learn from playing that character and use it to make your own life more complete. Meaning if you like how that character approaches life, then copy and apply it. At first the camera scared me – I’m not gonna lie. But a director once told me that the fear I show in front of the camera robs the audience of their entertainment. Once I broke out of that, my understanding of my own craft changed. Acting is my life!

Did you always wanted to be an actor, or did you have other ambitions?

Actually, believe it or not, I wanted to be a financial banker. I watched Michael Douglas in the film called, “The Game,” and became hooked after that. I saw the 2000 BMW 740 I, the designer suits, the excitement of winning their clients’ money in the office, the personal maid that lives at his house, and I always loved crunching numbers in a calculator. But as I was working at Ralph’s grocery store when a loyal customer ending up changing my whole life. I was a cashier, and she came into my line with a sad demeanor. I could tell something was troubling her, so I tried to brighten up her day with my personality. I said “Hi, it’s good to see you again, did you find everything ok?” She said softly, “Yes I did, thank you!” I said, “Usually I see you smiling, but whatever you’re going through I know God will not give you more than you can handle! He has something better for you!” After the transaction I said, “Have a Blessed day! I hope to see you again soon.” Immediately she paused and finally looked up at me for the first time and I could tell she had been crying. She asked me, “Are you an actor?” I said, “No. Why do you ask?” She said, “Because your energy is filled with so much positive energy. You move people by it. You lifted up my spirits after I just lost my house in a foreclosure. Thank you!” Her reply shocked me. After she left, I went home that day and wondered, What would my life look like if I was a successful actor? I thought about how I would be able to help my family so much more and how I can infect millions of people with the same positive energy. That night, I searched ‘how to become an actor’ and it said most start as an extra on a movie set. The next day I reached out to Central Casting in Burbank for their free introduction and here I am today! I am more than satisfied and really love what I do!

How has COVID-19 impacted your industry?

My industry has changed a lot! At first, the acting classes I would attend would be at different acting studios across Los Angeles and held in person. Same as the auditions I would get. And I would have to deal with sitting in the heavy traffic, busy freeways, hoping to get to where I need to on time. Now it’s crazy to think everything is happening on my iPhone 11 Pro! My auditions are either through Zoom or I would have to submit a self-tape that would record off of my phone’s camera and be edited in the iMovie feature. All of my classes have been online through Zoom. So, the coaches now email you a link to jump on when class starts. The biggest issue now is not the heavy traffic, it’s the internet connection. If you have bad WiFi, it easily destroys your Zoom live audition and costs you the job. So, it is extremely important now to have amazing WiFi connection.

Do you have other passions besides acting?

I love writing poetry; it really soothes my soul. I like to write out all the emotions and experiences I go through like in poems and lyrics. 2pac was the one who really inspired me to use my pen as an outlet.

I appreciate Vaughn and 360 Magazine

For allowing me to tell my story

It was a journey to chase my dreams

And stayed away from things ain’t for me

I would sit in the movie theaters

And picture myself reaching glory

I knew could take care of my family

If I stop feeling sorry

By working hard building my legacy

It creates an attraction

Sending me blessings of opportunities

I would of never would of imagine

I had to escape from my reality

By following my passions

I can’t be worried about anybody else

I constantly take action

When I’m finished grinding everyday

I die as a legend

What is the biggest life lesson you learned?

You have to decide to go after your dreams because that’s what you want to do. There’s going to be so many people in your ear telling you different things and most of the time, it’s family because they want to protect you from failing. The only problem about that is it takes you away from doing what you love and moves you closer to a life of regret. So, take your time and really think about your dreams and how you want your life to be. Take out a piece of paper and write what you want out of life. I am an actor today because it’s my dream. I wrote it down, I proclaimed it in front of the mirror, and I tell my friends and family all the time what my dreams are and that I am going to achieve them.

What are the biggest challenges you have faced and how did you overcome them?

My biggest challenge is balancing my money and time. Because let me tell you, I’ve invested a lot of money to strive as an actor. Dreams come with lots of sacrifices. This is the one side of dreams that is not so glamorous. I can’t watch television when I get home because I have to practice, do auditions, or attend classes. Before I can even think about buying the latest technology, clothes, or shoes, I would have to also think about classes, camera equipment, printing, headshots, costumes, etc. You have to be willing at any moment to sacrifice for your dreams and it’s the hardest part. I’m giving up sleep most days because I’m so busy, but I love it!!

Who are the people who are your biggest influences and why?

Tupac Shakur, Denzel Washington and Eddie Murphy are my biggest influences. Everyone knows why Eddie Murphy is so big of an inspiration to me. It’s how I got my name! His character, Akeem, from Coming to America made my parents fall in love with the name due to his performance. As I’m older now and have watched it for myself, it’s crazy so much of my personality has rubbed off of him and into me. He possesses a sense of humor and radiates authority, yet he remains humble, practices kindness and self-sacrifices for the people around him. Denzel Washington is my next inspiration. I always love how Denzel approaches his game. The confidence, swag, fearlessness, and mental toughness he possesses in most of the characters he played, you can just feel his presence through your television. His Oscar performance character Alonzo Harris in Training Day was unbelievable. You felt the selfishness, greed, carelessness, ruthlessness, and his betrayal. I would love to ask him, “how do you get to that place in a character and stay there?” Finally, 2pac! His wisdom and his work ethic are what really blow my mind. I love how he was able to captivate a crowd of people and get everyone to follow him around. To be so young and so ahead of his time is crazy. He inspires me to think ahead always and to do more than what you think your capable of doing. And stop taking breaks! I remember how upset he got when his team took breaks and reminds them how time is short.

If you could change one thing you did at the beginning of your career, what would it be?

I would go back to tell the younger me to keep track of your day. Stop worrying about your yearly resolutions and worry about your daily resolutions. Because if you can’t take care of a simple day, how on earth are you going to conquer your year? It’s going to escape you every time. I always hear it in people’s voices when they talk about what they are going to be or going to have. I’m like, wait a minute, what are you going to do today? And people are usually confused or haven’t thought about it. See, it’s that’s answer right there that’s gonna kill everything you just told me.

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Vaughn Lowery illustration by Allison Christensen for his book Move Like Water x Be Fluid produced by 360 MAGAZINE

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Move Like Water × Be Fluid

By Katrina Tiktinsky

Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit projects to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.

This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.

The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others. 

In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.

As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.

Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives. 

The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.

Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.

Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.

Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.

Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.

Chapter 5: Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.

Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.

Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.

Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”

Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.

Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.

Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving. 

Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.

Move Like Water x Be Fluid, by Vaughn Lowery, is available this month exclusively on the 360 MAGAZINE’s website. 360 MAGAZINE has received numerous accolades, and has recently been featured on Dancing with the Stars. Stay in touch by following both Lowery (@vaughnlowery) and 360 (@360magazine)

For additional info on Vaughn Lowery visit Wikipedia and IMDb.

Katy Perry × Coca-Cola

Katy Perry × Coca-Cola

Today, Coca-Cola and Katy Perry announced the launch of a new music project, seeing the two very different pop icons joining forces to refresh the world.

Katy and Coca-Cola have come together to re-imagine “Resilient,” a song from the global superstar’s new album, Smile. Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for our times. The track launched last Friday, 13th November, with a first play on BBC Radio 1 ‘Best New Pop’. Listen to “Resilient” feat. Aitana (Tiësto Remix) HERE. The accompanying visual  “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film  premiered today. It was directed by Chloe Wallace and reflects the positivity and optimism of the Coca-Cola ‘Open’ platform. View HERE.

Katy Perry explained: “To me, this campaign is about growing through challenges. I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge. I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”

Walter Susini, Europe Head of Marketing, explained: “For more than 136 years, Coca-Cola has used its voice to help unite people across the world. In response to the current crisis, we launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. As we move towards the end of 2020, we are collaborating with Katy Perry to spread a message of hope and positivity, especially for the next generation. Lock-down has meant that young people have missed out on life-defining moments – from proms and graduations to just being with their friends face-to-face. This song is dedicated to them.”

Tiësto noted: “Whether through my music or my live performances, creating feel good and uplifting moments is my passion! I am thrilled to have the opportunity to join forces with Katy Perry and Aitana for this project with Coca-Cola. Our mission is to inspire much needed optimism and happiness in our world, particularly during this time!”

Aitana explained: “Getting to work with Katy Perry on one of her singles feels like I am dreaming! With the incredible Tiësto involved as well, and Coca Cola’s important vision for this partnership, I hope this new version of ‘Resilient’ provides a moment of upliftment and happiness for people that are facing any challenge, big or small.”

Visit http://katy.to/resilientofficialPR now to watch “Resilient” feat. Aitana (Tiësto Remix)  

ABOUT KATY PERRY

Katy made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010), which made her the only female artist (tied with Michael Jackson) to have five No. 1 singles from one album on the Billboard Hot 100 chart (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.,” and “Last Friday Night”). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold 15 million adjusted albums worldwide. With the singles “Roar,” “Firework,” and “Dark Horse” each surpassing the 10 million threshold including song sales and streams, Katy became the first artist to earn three RIAA Digital Single Diamond Awards. Katy is one of only five artists in history to have topped 100 million certified units with their digital singles  and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.

Her fourth studio album, WITNESS, debuted at No. 1 on the Billboard Top 200, and No. 1 on iTunes in 46 countries. The certified 2X Platinum lead single, “Chained To The Rhythm,” has over 1.75 billion streams worldwide, views on the accompanying video made her the most-viewed female artist on VEVO. Globally, it has achieved more than 6.5 billion cumulative streams and sold 4 million adjusted albums.

Her summer 2019 single, “Never Really Over,” off her latest album SMILE, is certified GOLD and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 Billion combined streams to date.

In her 12 years with Capitol, Katy has racked up a cumulative 50 billion streams alongside worldwide sales of over 47.5 million adjusted albums and 135 million tracks. She was the first to reach 100 million followers on Twitter. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. Katy was the first female artist to have four videos surpass a billion views each. Her videos for “Firework,” “Last Friday Night,” and “Bon Appetit” have over one billion views, while “Dark Horse” has surpassed the two billion mark. “Roar” now has over three billion views. 

Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador as a result of her commitment to improving the lives of children worldwide. From traveling to Vietnam and Madagascar to highlight the needs of some of the world’s most vulnerable children, to empowering girls and supporting adolescents living with HIV/AIDS, as well as raising awareness for UNICEF’s emergency relief efforts, Katy has used her powerful voice to advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality, and protection. She was awarded with the Audrey Hepburn Humanitarian Award in 2016. 

Katy has also been a champion for LGBTQ+ equality. She has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018. She has also performed at various events to raise funds for the fight against HIV/AIDS, including 2009’s Life Ball and 2016’s amfAR Cannes Gala.

ABOUT TIËSTO

Tiësto is a GRAMMY Award-winning, platinum-certified, international icon. The DJ and producer is the only artist to ever hold the titles of “The Greatest DJ of All Time” courtesy of Mixmag, “#1 DJ” according to Rolling Stone, and “The Godfather of EDM,” as proclaimed by Billboard. From his underground dance floor bangers to his high-profile Las Vegas residency and crossover success, TieĴsto created the blueprint that defines what it means to be a success in today’s dance music world. In Tiësto’s true fashion, he continues to expand across genres, always evolving his craft. With over 36 million albums sold, eight billion cumulative streams, and a social platform with an audience exceeding 30 million fans spanning the globe, he continues to revolutionize the dance music landscape. Tiësto’s new single—and first release since signing with Atlantic Records—”The Business” has already dominated airplay and charts worldwide, surpassing 45 million worldwide streams in the first several weeks since launch.

ABOUT AITANA

2020 has continued the rapid rise of 21-year-old Spanish pop singer, Aitana. Nominated at the MTV Europe Music Awards for “Best Spanish Artist,” and with an upcoming four nominations for the LOS40 Music Awards 2020 (“Best Artist,” “Best Song” (twice!) and “Best Music Video”) and at the 21st Annual Latin GRAMMY Awards for “Best Pop Vocal Album,’ Aitana has cemented her place as Spain’s newest superstar. 

With three #1 singles under her belt already, a #1 charting album and over 1.8 billion streams to date, Aitana was Spain’s highest selling female album artist in 2019  alongside her nomination for “Best New Artist” at the 20th Annual Latin GRAMMY Awards. Aitana has been collaborating with the “who’s who” of the Latin music scenes  including Sebastian Yatra, Danna Paola, Morat and Lele Pons. With her new album 11Razones expected for December, 2020 Aitana is on the path to put herself on the global stage.

ABOUT THE COCA-COLA COMPANY

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

‘Coca-Cola’ is a registered trademark of The Coca-Cola Company.

Cryptograph platform announced by the 360 MAGAZINE.

The next decade’s most disruptive technology

Virtual reality has already had a major impact in a range of different industries. IDTechEx predicts in its recent market research reportthat this technology will grow to $8Bn by 2030. One way that virtual reality has been used is in planning. VR technologies have recently been shown by an article in the Financial Times to be used by the City of London Corporation to help with planning decisions for future office areas. Virtual reality will be a key technology of the next decade, with IDTechEx predicting that the augmented and virtual reality market will grow to over $30Bn by 2030.

The City of London collaboration was between the City of London Corporation, Innovate UK, New London Architecture (NLA) and VU.CITY. The level of detail captured by the project is down to a 2cm accuracy in a nearly 3km square area. This is a first for an area of this size, and aims to help planners realize what “plans offer in terms of space, enhancement of the public realm and to the City,” according to Alastair Moss, Chair of the Planning and Transportation Committee at the City of London Corporation. The ability to plan cities with VR technology will allow for more highly advanced urban planning solutions.

Virtual, augmented and mixed reality products have continued to receive high levels of funding and investment during the 2010 decade. This is predicted to continue into the next decade. IDTechExforecasts that the AR/VR and MR to be over $30Bn by 2030. This market will impact many different industries and its use cases wide-reaching and the technology will continue to innovate and accelerate innovation in these industries.

IDTechEx has a range of market research reports covering virtual reality, augmented reality, and mixed reality products. Part of the wearables portfolio, the parent report “Augmented, Mixed and Virtual Reality 2020-2030” and the detailed technology analysis of “Optics and Displays in AR, VR and MR 2020-2030: Technologies, Players and Markets” provide the key insights and deep analysis of this innovative technology for the next decade.  The detailed market research report “Augmented, Mixed and Virtual Reality 2020-2030” from IDTechEx reviews and analyzes over 100 products and details of over 80 companies, to create detailed conclusions about the future of this market. Alongside this, IDTechEx offers a second deeper dive report into the optics and display technologies in AR/MR/VR devices.

Key Questions answered in these two reports include:

  • What are the major drivers for optic or display choice in an AR/MR or VR device?
  • What are the major drivers in the adoption of AR/MR and VR devices? Which use cases benefit the most from this technology?
  • How will the sales of VR and AR/MR devices evolve from 2020-2030 and what are the drivers behind future growth?

A timeline of some of the major AR and VR headsets of the past. Source: IDTechEx

What is the impact of COVID?

Recently the versatility of mixed and augmented reality products has come to the forefront of the news, with an Imperial led project at the Imperial College Healthcare NHS Trust. COVID has put the spotlight on this hands-free, interactive technology, and it is unlikely that this focus will move for some time. There will be a need for this technology in many new use cases, which previously did not require hands-free, or remote capabilities.

Where can I find more information?

More information on “Optics and Displays in AR, VR and MR 2020-2030” and “Augmented, Mixed and Virtual Reality 2020-2030” can be found at www.IDTechEx.com/Research/WT.

Boycotting Xinjiang Cotton – No Easy Feat

The United States is moving forward with legislation that would effectively ban cotton imports from China’s Xinjiang province over potential links to forced labour – but such a step would be a massive challenge for the apparel industry, according to GlobalData, a leading data and analytics company. 

The Uygur Forced Labour Prevention Act shifts the goalposts on forced labour by requiring importers to prove any products made in, or containing inputs from, the Xinjiang Uyghur Autonomous Region (XUAR) were not produced using forced labour.

Leonie Barrie, Apparel Analyst at GlobalData, says, “Forced labour in any form is unacceptable, and US lawmakers clearly believe an all-out bar is the best way to tackle the problem, as well as sending an important message to Beijing over its policies in the region. Yet, it would be hugely difficult for the apparel sector to enforce due to the sheer scale and complexity of its supply chains.

“As many as one in five cotton garments sold globally is likely to contain cotton or yarn from Xinjiang, often mixed with cotton from other sources and used by garment makers around the world,” Barrie went on to say. “So even if brands have no direct relationships with Xinjiang suppliers, it’s almost impossible to establish whether the cotton in their clothes is tainted by Uyghur forced labour in China.”

Difficulties in accessing the region and speaking openly with workers mean third-party supply chain audits are not an option. Although new tools are being developed to provide greater transparency and traceability from cotton field to consumer – including the use of forensic science and DNA tagging – they can only confirm if the cotton in a product comes from a known source. There are as yet no accurate tests to specifically identify or eliminate Xinjiang cotton. 

“Trying to shift production out of China is yet another challenge,” Barrie added. “Not only do global supply chains depend so heavily on Chinese materials, but nowhere else can match the country’s skills, quality, product variety, factory capacity, and range of products from raw materials to final garment.

“The next step for the Uygur Forced Labour Prevention Act is a Senate vote, but if it’s derailed by the upcoming November elections it will have to be reintroduced next year. Either way, the Xinjiang issue is not going to go away, so brands and retailers must brace for more scrutiny of their supply chains.”

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Nicole Salazar illustrates new web-based application BLEWID for 360 MAGAZINE.

BLEWID

A NEW WAVE SPACE FOR EVERY RACE.

You either ‘blewid out the water’ or you didn’t.

COMING SOON…

A division of 360 MAGAZINE.

EXPENSIFY TEAMS UP WITH 2 CHAINZ AND ADAM SCOTT

Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,” featuring Grammy award-winning rapper and Def Jam Recordings artist 2 Chainz and actor Adam Scott. The music video, which takes a funny and elaborate twist on workplace expenses, is the world’s first music video you can expense. From now until February 4, fans simply download the Expensify app and snap a photo of the various receipts in the video. Then, they submit the receipts for a chance to get actual cash or win the items themselves. Prizes range from an ice-sculpted sports car, an Audi R8 and a decked-out gold jet ski to a diamond-encrusted football and a gold 2 Chainz bust. 2 Chainz and Adam Scott will both also appear in Expensify’s upcoming Super Bowl ad.

“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.

“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”

“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.

A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.

“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”

“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”

For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on FacebookTwitterInstagram  or Linkedin.