‘Cullinan – Inspired by Fashion’ reflects the latest couture trends and showcases infinite Bespoke possibilities
Comprises two prêt-à-porter collections: bold Re-Belle, inspired by colour block, and Fu‑Shion, bringing function and fashion together
Starlight Tailgate – all-new Bespoke feature extending the magical celestial ambience beyond the interior of the motor car
Matching Luggage Collection designed to complement each of the interior themes
The House of Rolls-Royce reveals ‘Cullinan – Inspired by Fashion,’ comprised of two prêt-à-porter collections– the bold Re‑Belle and striking Fu-Shion. These exquisite ‘objects of desire’ by the Rolls-Royce Bespoke Collective take inspiration from vibrant hues and textures seen in the world of high fashion, reflecting the eclectic tastes and lifestyle of the luxury clientele.
As works of art in their own right, ‘Cullinan – Inspired by Fashion’ will be unveiled to luxury connoisseurs and patrons of the brand at Art Basel in Miami this evening.
‘Cullinan – Inspired by Fashion’ brings out the multifarious character of the luxury SUV and its Black Badge alter ego. We drew inspiration from the world of or patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design,” says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions, and are bold in their expression of individuality. Reflective of their tastes, our ‘Cullinan – Inspired by Fashion’ models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”
‘Cullinan – Inspired by Fashion’ Re-Belle is the ultimate statement piece, reflecting contemporary colour blocking trends with its vivid hues and playful combination of textures. A splash of colour in the interior with Peony Pinkor Lime Green accents provides an irresistible contrast to the Arctic White or Cashmere Grey leather trim.
The fascia is finished with extraordinarily detailed handwoven stainless-steel fabric, evocative of metallic apparel seen on this year’s catwalks. Delicate thread with a diameter as fine as 0.45 mm creates an intricate texture, which catches the light beautifully as the vehicle is in motion. Re-Belle collection is offered in Lime Green, Gunmetal, Wildberry, or Arctic White exterior colors, available depending on the selected interior.
Unleashing the daring Black Badge personality, ‘Cullinan – Inspired by Fashion’ Fu-Shion reinterprets high fashion with a utilitarian edge. Reminiscent of the Spring/Summer 2023 prêt‑à-porter collections, embellished with functional elements evocative of street wear, Fu‑Shion showcases Cullinan’s personality – the pinnacle of luxury, effortless everywhere.
or Fu-Shion, designers created two interior styles: an eye-catching combination of Military Green, Navy Blue, and Mandarin or a blend of Arctic White and Cashmere Grey leather with Forge Yellow accents. Depending on the interior palette, ‘Cullinan – Inspired by Fashion’ Fu-Shion can be commissioned in one of four exterior colors: Military Green, Burnout grey, Forge Yellow or Tempest Grey.
For ‘Cullinan – Inspired by Fashion’, designers created the all-new Starlight Tailgate – a stunning feature which extends the magical, celestial ambience of the Starlight Headliner beyond the interior.
This Bespoke feature takes more than 22 hours to manufacture and includes 192 softly illuminated stars incorporated into the perforated leather.
The Starlight Tailgate is complemented by the Viewing Suite, creating a perfect setting to enjoy the enchanting beauty of a starry night, anywhere and everywhere.
A further innovation is to be found on the lower part of the fascia, which introduces a coloured Piano veneer for the first time: Cashmere Grey for Re‑Belle and Navy Blue for Fu-Shion. This glossy finish acts as a unifying element, bringing yet more depth to the interior.
For travel in ultimate style, ‘Cullinan – Inspired by Fashion’ is available with matching luggage sets designed to complement each of the four interior themes. The collection is comprised of the following: 24-hour Weekender, 48-hour Weekender, Holdall, Tote Bag, and Organizer Pouch, offered individually or as a five-piece set.
Phantom Rendezvous, the Global Press Drive for the new Phantom, takes place at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco. Invited guests from around the world will have the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May.
Visitants will also be able to view two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera Hotel. Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric. The Great British Phantom, a playful nod to the marque’s more patriotic clients, is finished in striking Magma Red and features a Bespoke artwork in the Gallery, inspired by the Union Flag.
Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. In line with clients’ expressed wishes, Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the RR Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.
The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company. In 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.
Grammy-nominated producer TM88 has released a brand new song called “War Stories.”
The song is accompanied by a music video paying tribute to all the fallen soldiers lost on the streets.
TM88 is joined by Calboy and Slatt Zy, who rap the lyrics reminiscing about those they’ve lost. Black and white juxtaposed by orange and red fire depicts just how all three artists feel about what they’ve seen with their own eyes and in their own childhoods.
This year more than ever, as we have been confined to our homes while the natural world flourishes around us, we are reminded of the wonders of nature. Spring is a time of hope and optimism, when bird song crescendos and flowers greet us with heady scent and vibrant colour. As we approach the first ever online RHS Chelsea Flower Show, Rolls-Royce looks a little closer to home and reflects on a Bespoke and storied rose, preparing for an abundant bloom.
In the courtyard of the Home of Rolls-Royce in Goodwood, West Sussex, a rare flower — the Phantom Rose — is cultivated. Bred solely for the marque as a source of inspiration, Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence is the only place in the world where this rose can be found.
British Rose breeder Philip Harkness, of the award winning Harkness Roses, bred the Phantom Rose especially for the Rolls-Royce Bespoke Collective. His family has been breeding roses since 1879, establishing a tradition of beautiful blooms associated with the Harkness name. Today, plants and flowers bred by Harkness Roses remain a constant favourite on the international horticultural scene, winning gold at the prestigious RHS Chelsea Flower Show more than 25 times in the last 50 years.
On commissioning the rose, Rolls-Royce Bespoke Designer Sina-Maria Eggl, commented, “The rose had to embody Rolls-Royce’s poise, elegance and allure. The result was a very pure, delicate but voluminous white flower: sensual, but strong in presence, with an alluring aroma and extra winter durability.”
The Phantom Rose grows in a specially designed bed, fringed with lavender, running alongside the reflection ponds adjacent to the marque’s award winning Sir Nicholas Grimshaw plant. Indeed, it is no coincidence that both Rolls-Royce associates and the marque’s Bespoke Designers can view the rose bed through the plant’s floor-to-ceiling glass as they work.
The Phantom Rose is a blousy, creamy-white flower, offering a full bloom of 50 petals and a rich perfume. Harkness describes it as a quintessentially English rose, which took eight years to develop. It was, he says, a labour of love. “A rose has the ability to captivate you on many levels. It is a thing of beauty, it can stimulate the senses with wonderful perfume, the soft touch of the petals or the rasping pain from a thorn. It touches our emotions, signifies love and appears in some of our finest poetry. How can a simple flower live up to this expectation? The rose that Rolls-Royce has commissioned makes easy work of the task. Observe the glory of the bloom. There can be few more enjoyable experiences, thanks to the unending generosity and diversity of nature captured in one single rose.”
In 2017, an iteration of the rose debuted in a one-off design for Phantom’s Gallery. The Gallery is protected by an uninterrupted piece of glass that spans the width of the marque’s flagship, behind which a recess presents an up-lit stage, becoming an area for patrons to embrace the unique storytelling characteristic of the marque.
Stems of the rose were flown to awaiting master artisans from world-renowned porcelain manufacturer Nymphenburg, Bavaria, Southern Germany. Here, the rose was examined in its varying stages, from bud to full bloom, before being crafted by hand for the Gallery in the finest black and white porcelain ever created by the company. The development process alone lasted three months in order to achieve the same level of delicacy as the Phantom Rose itself.
More recently, the Phantom Rose acted as a primary point of inspiration for Rolls-Royce Bespoke Designer Ieuan Hatherall. It was here that an extraordinary Bespoke commission began, consisting of over one million stitches, for a Swedish entrepreneur with a passion for flowers. The Phantom Rose is illustrated in varying stages of maturity in the finest embroidery throughout the interior of a highly unique, one-of-a-kind Phantom.
Ieuan Hatherall commented, “There is a transcendent beauty when a rose garden is in full bloom. The commissioning patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature’s decadent beauty.”
Ahead of the first ever online RHS Chelsea Flower Show, 18-23 May, Rolls-Royce releases an extended interview with the commissioning patron of The Rolls-Royce Rose Phantom. Click here to view the extended film.
From Kings and Queens to entrepreneurs, many of the most prominent and wealthy collectors of the 20thand 21stcentury have been beguiled by the lure of a Fabergé Egg. With just 50 pre-1917 Imperial Eggs completed, these exceptionally precious creations are some of the most valuable and coveted objects ever to have been made.
Now, in a contemporary fashion, a new Fabergé Egg has been created. Two of the world’s most esteemed houses of luxury have joined forces to create one unique objet d’art, for one discerning patron. Rolls-Royce Motor Cars and Fabergé proudly announce the ‘Spirit of Ecstasy’ Fabergé Egg.
For the first time in history, an iteration of the Spirit of Ecstasy, the enigmatic mascot that has adorned Rolls-Royce motor cars since1911, is cocooned in an exquisite, contemporary, Fabergé Egg. The design, conceived by Rolls-Royce Designers Stefan Monro and Alex Innes and rendered by Fabergé Lead Designer Liisa Talgren, has been brought to life by Fabergé workmaster Paul Jones, creating a contemporary interpretation of one of the world’s most fabled and prized possessions.
The commissioning of a Rolls-Royce motor car is often a seminal moment for the patron, so too is the commissioning of a Fabergé Egg. Indeed, this ‘Spirit of Ecstasy’ Fabergé Egg, the second to be commissioned in the ‘Imperial Class’ since 1917 – a category reserved only for Fabergé’s most illustrious creations – celebrates the history, heritage and legend for which both Rolls-Royce and Fabergé have been revered over more than a century. Both brands have navigated the vicissitudes of time and continue to produce the apogee of modern, highly sought after, true luxury items. The Egg is destined for the residence of a great collector of both brands.
The Egg connects the elements that lie at the very core of each marque – the Spirit of Ecstasy, the illustrious muse that has guided each Rolls-Royce motor car for over a century, and the form of a Fabergé Egg, the pinnacle of ornamental expression. The masterpiece resulting from this distinguished collaboration reflects the extraordinary attention to detail and the consummate craftsmanship for which both brands are renowned to this day.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “’The Spirit of Ecstasy’ Fabergé Egg was born from an intrinsic desire to further the realms of Bespoke personalisation. Responding to the continuing demands of patrons in search of unique and cherished possessions, a designer at the House of Rolls-Royce sketched an egg, igniting a fascination that will undoubtedly become one of the most collectable items of modern times.”
A team of seven craftspeople from Fabergé undertook the challenge of fabricating the design using the finest materials married with their extraordinary skill as artist jewellers. At first glance, the Egg is unmistakable in its character. Design cues from Fabergé’s heritage are masterfully woven into the intricate design which stands at 160mm and weighs just 400g, with the Egg harnessing the ‘surprise and delight’ attributes for which Imperial Eggs are celebrated.
The Egg rests on an engine-turned, hand-engraved, purple enamel guilloché base of 18 karat white gold. Arms of rose gold define the shape of the egg, acting as a protective chamber for the Egg’s precious inhabitant. Upon operating the movement via a discreet lever at the base of the stand, a sense of theatre ensues as the boughs open to present the fine figurine of the Spirit of Ecstasy, hand-sculpted in frosted rock crystal, standing nobly in her opulent surrounds. The rose gold vanes, embellished with nearly 10 carats of round white diamonds, resolve into swathes of natural amethyst weighing over 390 carats, specially selected for its colour saturation and quality. The purple hue of the enamel and amethyst provide a playful nod to the use of colour found in Fabergé’s heritage.
The technical mastery of Fabergé prevails. The ‘Spirit of Ecstasy’ Fabergé Egg adopts a highly complex operating mechanism, conceived through computer aided design and animation, developed with micro engineering. The success of this mechanism, and in turn the piece as a whole, can be attributed to the goldsmiths’ art as craftspeople and their ability to meld this skill with technology, creating a work of art that could not be created by man alone. The piece embodies both the artistic design and engineering skill that one expects from a collaboration between Rolls-Royce and Fabergé, and has probably the most complicated opening of any Fabergé Egg to date.
Sean Gilbertson, Chief Executive Officer, Fabergé said, “A unique moment in both our companies’ history, the creation of the ‘Spirit of Ecstasy’ Egg represents the meeting of two masters of unrivalled quality and design, showcasing two globally recognised symbols – the Fabergé Egg and the Spirit of Ecstasy.”
Josina von dem Bussche-Kessell, Business Development and Global Sales Director, Fabergé added, “Two years in the making, we are very excited to unveil this special piece to our clients and partners across the globe together with Rolls-Royce Motor Cars and are proud to continue making history by creating bespoke and unique pieces such as this. The ‘Spirit of Ecstasy’ Egg marks a demonstration of the reputation that Fabergé proudly carries today.”
Fifty Imperial Easter eggs were created for the Russian Imperial family between 1885 and 1916. These creations are inextricably linked to the lives of the Romanov family. Ten eggs were produced from 1885 to 1893 during the reign of Emperor Alexander III; a further 40 were created during the rule of his dutiful son, Nicholas II, two each year – one for his mother the dowager, the second for his wife. If we explore the great archives of Rolls-Royce, we find that Tsar Nicholas II was indeed also a patron of Rolls-Royce Motor Cars.
The ‘Spirit of Ecstasy’ Fabergé Egg will be premiered at the House of Rolls-Royce in Goodwood, West Sussex, England, to a host of distinguished guests and venerable patrons of the marque on 23 October, 2018. The Egg will then be on public display in Fabergé’s London window this Christmastime.
· A collection of 35 Bespoke Ghosts to be created in homage to the 1907 ‘Silver Ghost’
· British Assay Office specially produced AX201 and ‘RR’ Hallmarks to authenticate lineage of the collection
· 100% Pure Silver particles are infused into the hand-painted coachline
· Copper detailing redolent of the ‘Silver Ghost’ engine bay is featured on the collar of the Spirit of Ecstasy
For full press release, photo and video selections, HERE
In celebration of this extraordinary feat of engineering excellence, a special collection of model year 2018 Bespoke Ghosts will be created at the Home of Rolls-Royce in Goodwood, West Sussex. Thirty-five patrons of the marque will delight in a contemporary masterpiece of automotive history, as the Bespoke Collective of Rolls-Royce Motor Cars envisions the ‘Silver Ghost Collection’.
Speaking from the Home of Rolls-Royce, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “The extraordinary accomplishments of our marque’s founding fathers are honoured by the creation of this elegant ‘Silver Ghost Collection’. The Rolls-Royce Bespoke Collective masterfully weave the rich narrative of the original ‘Silver Ghost’ into just 35 motor cars, creating a contemporary homage to the original motor car. Today, our craftspeople and master artisans continue this legacy of excellence, creating unique motor cars that define luxury.”
The Rolls-Royce ‘Silver Ghost Collection’
Today, a Rolls-Royce motor car is the ultimate luxury, steeped in narrative, veiled in rarity. A Rolls-Royce Collection Car showcases the extraordinary talents of the Rolls-Royce Bespoke Design team; they are born collectables. These are future classics, destined for the lawns of the great international Concours d’Élégance.
Careful consideration has been paid to the defining features of this collection. References extoling the past are skilfully hand-crafted into Ghost’s interior and exterior, creating a contemporary homage which speaks as much of today’s great brand as the ‘Silver Ghost’ does of its day.
A solid sterling-silver Spirit of Ecstasy, the muse that has guided motor cars created by the marque since 1911, will hint at the pioneering heritage of this motor car’s forebear. A specially created Hallmark of AX201, the registration plate of the original ‘Silver Ghost’, will be marked on the base of each muse by the British Assay office, an honour reserved for few. Alongside the AX201 Hallmark, the Metal Fineness marks and the Assay Office town mark, a second unique ‘RR’ Hallmark, the eponymous badge of the marque, will act as the Sponsor’s Mark and authenticate its heritage.
A black-gold-plated collar enshrouds the base of the Spirit of Ecstasy, itself bearing the unique identity of this collection. An insert is crafted from hammered copper, in tribute to the copper extensively used in the engine bay of the original ‘Silver Ghost’. The copper, shaped, beaten and textured is engraved with the newly designed AX201 Hallmark.
Cassiopeia Silver, a complex Bespoke silver paint that incorporates both warm and cool tones, bathes the exterior of Ghost in a hue that echoes the silver paint of the original motor car. A Bespoke hand-painted coachline, applied by Rolls-Royce’s master coachline painter and taking eight hours to apply, is imbued with fine particles of 100% pure silver, adding to the provenance of this collection.
The face of the Model Year 2018 motor car is instantly recognisable as one of 35 in this collection. Black painted grille veins mimic the distinctive black grille of the ‘Silver Ghost’, while the fully-polished wheel centres encircled with ‘SILVER GHOST – SINCE 1907’ engraved on a Cassiopeia Silver backing, echo the fine details of the original car.
On opening the coach doors, accents of a specially created ‘Forest Green’ leather provide a nod to the original interior colour scheme. A newly designed silver tipped leather makes its Rolls-Royce debut, being incorporated onto the front and rear door panniers. Additionally, a silver onlay has been set into the open pore wood of the fascia and door cappings, flanking a solid silver ingot, hallmarked to allow reflection of this motor car’s great lineage.
Further reference to the ‘Silver Ghost’ is made via the collection’s clock, styled as an ingot of silver, engraved with ‘Silver Ghost Since 1907’ and once again marked with the distinguishing hallmarks of this collection. A peened solid silver encasement provides a decorative surface, reminiscent of the original dials of the ‘Silver Ghost’.
The tread plates proudly authenticate each motor car, engraved with the words ‘Silver Ghost Collection – One of Thirty-Five’, while the Rolls-Royce umbrellas, stowed in the doors of each motor car, are edged in a silver-coloured binding and have an open-pore Tudor Oak handle, with the end of the handle engraved to demonstrate its unique origins.
A Bespoke central console allows the patron to convey personal accoutrements, accommodating contemporary touring. A time-piece, sunglasses and accessories case is presented alongside a ‘Silver Ghost’ pen, shaped as the speedform of the car; clean, modern and streamlined.
As a finishing touch and to complete the collection, a rare and collectable Silver Ghost Hamper will continue Rolls-Royce’s romantic notion of the pinnacle in al fresco dining, proudly displaying a fusion of Bespoke Design with the finest craftsmanship.
You can find the communications team at Rolls-Royce Motor Cars on Twitter and Instagram
A few years ago, Rolls-Royce began noticing that they were in somewhat of a pickle. They’ve unarguably been building the ‘ultimate luxury car’ and have been the leader in that category for over 100+ years; but as of late, the company learned the thing that they do best – isn’t exactly what people want anymore.
The fresh wave of Rolls-Royce consumers are emerging ‘fast money’ elite within a global society whom demand more than just luxury from a brand that purely builds luxury cars. Not coincidentally, Rolls-Royce found a way to keep us in the dark about this, and in doing so created the ‘Black Badge’ edition to answer our cries.
The Ghost Black Badge in the short-wheel base platform is much more athletic and dare we say ‘naughtier’ than in standard configuration. On the exterior, nearly all of the traditional chrome has been blackened including the retractable spirit of ecstasy, window trim, wheels and grille. Although It might appear subtle to the common eye, it has a lot to say to the purist, so for the manufacturer this is a win-win.
The engineering team realized what their job was – keep the class, create the hustle and make it fearless. From the ground up, the frame has been recalibrated to make the Ghost feel like you’re floating on a cloud while cruising down Sunset Boulevard to driving on rails while sprinting across Mulholland Drive. Multi-layered carbon alloy composite 21-inch wheels were designed around the idea of exotic italian super cars from the 70’s era and the tires have low-rolling resistance characteristics. The brakes alone are an outstanding feature on this series and come well-outfitted with energy regeneration, dynamic/cornering control and a host of additional features.
For millennial investors, the Ghost Black Badge also receives an extra 50 or so horsepower pushing output to over 600hp. On the inside, performance and luxury is infused using technical weave on the dashboard; lambswool floor mats; a starlight headliner, which can blink you into a dream and a bespoke premium audio system pumping out 600 watts of youthfulness.
Our Ghost Black Badge arrived in piano black over an extremely irresistable cobalt blue interior with contrasting arctic white stitching which appeared better than the pinstripes on a Zegna suit. The individual seat configuration alongside a cutting-edge infotainment system, housing a 20.5GB hard drive disc for storing music files plus night vision.
The Ghost Black Badge will set you back a mere $416,605 USD, but considering that a Lamborghini will cost more and you can’t bring your friends along for the ride or even hang out in the back seat – it’s nothing short of astonishing. And to imagine, this is the first time we’ve witnessed Rolls-Royce show us their other hand!
Rolls-Royce tops the list, featured in 11 different tunes by such artists as Future, The Weeknd, and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz, and Porsche each get touts in several songs. Among non-car shout-outs, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label got the most. We also found that it’s not just alcohol, guns, clothing, and super luxury making it into songs anymore—software, cookware, and even Band-Aids are making the grade.
As far as the song including the most name-checks, the crown goes to “Bad and Boujee” by hip-hop group Migos, which climbed all the way to the No. 1 spot on the charts early this year. It includes 19 brand mentions, from Instagram and Klout to Segway scooters and, um, Crock-Pot slow cookers. Car references are sprinkled throughout the song, too. They rap about a “lamb” and a “frog,” nods to Lamborghini and Porsche. There’s also a reference to the Ferrari 458 Spider, a drop-top convertible that costs more than a quarter-million dollars. The Rolls-Royce Ghost gets some attention as well.
The obvious question when musicians mention obscure brands is, are they getting paid? Sometimes they do. As with television shows and feature films, brands like to insert themselves into pop culture, and music is no different. Dozens of music videos show off stuff from Beats, the Jimmy Iovine/Dr. Dre headphones brand owned by Apple Inc. The item appears in several of Lady Gaga’s music videos, from her breakout hit “Just Dance” to “Poker Face” and “Telephone.” Beats Pill speakers, meanwhile, are clearly visible in videos from Britney Spears, Miley Cyrus, and Nicki Minaj.
It’s often unclear what’s a paid placement and what’s not, however, since artists generally don’t disclose the deals. No, Drake wasn’t paid by Rolls-Royce to include the Wraith in “Portland,” or its bigger and pricier cousin, the Phantom, in “Jumpman,” according to the manufacturer. But Chris Brown’s 2008 hit “Forever,” which featured the line “double your pleasure,” turned out to be an extended version of a chewing gum jingle for Wrigley’s Doublemint.
(Photo Cred: Rebecca Smeyne —Billboard)
There’s a middle ground, however. Rolls-Royce, for example, will sometimes provide cars to be featured in music videos, said company spokesman Gerry Spahn. When someone uses the car as a shorthand for luxury, it helps the brand, he said. And besides, celebrities and musicians make up about 20 percent of the automaker’s customers, so it has the potential to be a sales strategy, too.
The $400,000 Phantom is Rolls-Royce’s signature vehicle, but the company has attracted much hype for three other models it’s released since 2009: the Ghost, Wraith, and Dawn. All have garnered song mentions, with the Wraith topping the tally with four.
While parent company BMW AG keeps close tabs on the Rolls-Royce brand, Spahn said they’re more than happy for the exposure. Last year, Rolls-Royce had its second-highest sales numbers ever, delivering more than 4,000 cars to wealthy customers around the world. Even if the car’s desirability increased, production constraints limit the company to a maximum of 6,000 cars a year, said a person with knowledge of its operations.
….the engineering substance that leads to more spirited driving is accentuated by the creation of an entirely new exhaust system, that when deployed by the press of the ‘low’ button, celebrates Rolls-Royce’s hallmark V12 engine with a menacing bass baritone, announcing its arrival with authority rather than hysteria.
THE NEXT CHAPTER OF THE BLACK BADGE STORY DAWNS AT THE GOODWOOD FESTIVAL OF SPEED
At the Geneva Motor Show in March 2016, Rolls-Royce presented a truly transformative moment on the luxury landscape – the introduction of a permanent Bespoke family of motor cars called Black Badge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.
Since its introduction, Black Badge has done much to attract a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Ghost Black Badge and Wraith Black Badge, the time is now right to add a new chapter to the Black Badge story.
The 2017 Goodwood Festival of Speed will celebrate machines so beyond measurable limitations, they have changed the landscape in which they operate – an entirely fitting stage on which the third chapter in this truly transformative story can unfurl – the global debut of Dawn Black Badge, the most uncompromising expression of open-top luxury in the world.
The Black Badge story
Since it was launched in 2016, Black Badge has become the most commanding presence on the super-luxury landscape. Its authentic Bespoke engineering and design approach has answered the demands of those customers who have said “Build us a Rolls-Royce like no other”.
Black Badge is Rolls-Royce’s response to a small and select group of clients who have asked the marque for motor cars with specific, focused characteristics that reflect their different take on life, success and the luxury they consume. These people choose to define themselves differently from their wider social group; a subset within a subset.
It is this indomitable spirit that, since the launch of Black Badge, has captivated so many of today’s young owners, who are drawn to Rolls-Royce in the knowledge that no other luxury house is possessed of the vision and flexibility to meet their demands both in design and engineering terms. Indeed, Black Badge serves to amplify the inherent characteristics that have driven so many new, younger patrons of luxury to the marque.
In conceiving Black Badge versions of Wraith, Ghost and now Dawn, the marque’s Bespoke designers and engineers drew upon their instinctive understanding of the unique lives of these extraordinary men and women to create both design and engineering treatments that perfectly amplify the inherent values of these great Rolls-Royces.
Dawn Black Badge
Created to satisfy overwhelming demand from a new breed of Rolls-Royce patrons, Dawn Black Badge stands as the most luxurious, social and sensual space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.
The Dawn Black Badge at the Festival of Speed is presented in a deeply intense shade of black. Multiple layers of paint and lacquer have been fastidiously applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint colour. The result clothes Dawn’s sensuous lines in the deepest, darkest and most intense black to ever grace a production car surface. The roof, which opens in a ‘Silent Ballet’ to allow in the sounds of the night, is also only available in black canvas, whilst the rear deck is finished in black leather.
In creating Black Badge, Rolls-Royce’s Bespoke designers have sought to create true signifiers of this more assertive alter-ego for the marque. Dawn gets this same treatment.
The Spirit of Ecstasy – itself a mascot that has taken many different forms throughout the marque’s history – transforms into a high-gloss vamp, finished in a perfectly executed black chrome. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, boot lid finisher, exhaust pipes and air inlet finisher. The effect is an authentic transformation that speaks of a bolder, more confident sensibility. Finally, the ‘Double R’ signifiers on the Rolls-Royce badges are inverted in colour, confirming the creation of a true alter-ego of the marque.
This bold, edgy design ethos extends beautifully into the interior – an exquisitely appointed staging point for patrons who seek to discover the night’s elements with the roof down. This exquisite expression of noir informs every conceivable detail. For example, innovative production techniques such as Physical Vapour Deposition, a highly technical surfacing method, perfectly darkens the air-vents throughout the interior in a manner that will never discolour or tarnish.
Reflecting the marque’s Bespoke philosophy, Dawn Black Badge also plays host to a new interior palette break-up. Higher levels of exquisite Black leather are accented boldly with Mandarin highlights, including a strip of orange highlight which encircles the cabin at hip-height, evocative of the sunset before the passengers are immersed in darkness.
A final touch, again, in a nod to one of Rolls-Royce’s great pioneer patrons, Sir Malcolm Campbell, finishes the rear interior space. His famous ‘Infinity’ rating logo beautifully embroidered into the car’s rear waterfall, gives a subtle nod to a man very much possessed of the restless spirit that so defines the Black Badge attitude.
Truly Bespoke Engineering
Like its stablemates Ghost and Wraith, the distilled essence of Dawn is amplified through the engineering that underpins the Black Badge philosophy. In the case of Dawn, the engineering substance that leads to more spirited driving is accentuated by the creation of an entirely new exhaust system, that when deployed by the press of the ‘low’ button, celebrates Rolls-Royce’s hallmark V12 engine with a menacing bass baritone, announcing its arrival with authority rather than hysteria.
The exhaust tone adds an aural dimension to a suite of engineering enhancements. Indeed, Black Badge stands as a truly Bespoke collaboration between design and engineering, answering the demands of a new breed of patron of luxury who seeks a more spirited, involving driving experience which retains the peerless quality of ride that has driven Dawn’s success. To achieve this, the engineers have exploited the flexibility of Dawn’s magnificent 6.6 litre twin-turbo V12 to generate an extra 30bhp over the car’s already ample 563bhp, bringing the total to 593bhp. That hallmark sense of one infinite gear is also given bolder expression with the addition of a further 20NM of torque available from 1,500rpm, bringing the total to 840NM.
Fundamental changes to the transmission and throttle strategy give Dawn an enhanced feeling of urgency without diminishing its position as the world’s most luxurious open-top tourer. Indeed, the drive-train, ZF 8-speed gear box and steering-rack are so intuitive that they work together to create a more spirited drive depending on throttle and steering input. The result is a perfectly stately Rolls-Royce touring experience at low speeds and a highly engaging drive when the driver seeks to ‘push on’. Fundamental changes to suspension settings and components also ensure an appropriate balance between Rolls-Royce comfort and driver focus, felt in flatter cornering at high speeds.
The increased urgency of Dawn Black Badge has led to the development of new brakes with an increase in diameter of one inch. During deceleration, a fundamental remapping of the transmission strategy leads to downshifts a few rpm sooner under braking, offering engine braking when driving in a more spirited manner.
The steering-rack has also been quickened and engineered for more feedback. Speed-dependent adjustments also embolden Black Badge drivers as they enjoy an added sense of security and feel derived from increased steering weight at high speeds.
Dawn Black Badge is now available to commission.
5285mm / 17.34ft
1947mm / 6.39ft
Vehicle height (unladen)
1502mm / 4.93ft
3112mm / 10.21ft
12.7m / 41.7ft
Boot Volume (DIN)
244ltr – 295ltr / 8.6 ft³ – 10.4 ft³
Unladen Weight (DIN)
2560kg / 5644lb
Engine / cylinders / valves
V / 12 / 48
Power output @ engine speed
593bhp /442KW /@5250rpm
Max torque @ engine speed
620 ft lbf/840NM @1500 rpm
10:1 / Premium unleaded1
250kmh / 155mph (governed)
Acceleration 0 – 100km/h
22.9ltr / 100km / 12.3mpg (Imp.)
10.1ltr / 100km / 28.0mpg (Imp.)
Combined consumption / range
14.7ltr / 100km / 19.2mpg (Imp.)
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