Posts tagged with "GQ"

Caldera + Lab’s – The Good

For your men’s gifting ideas this holiday season, consider featuring award-winning Caldera + Lab’s The Good, a clinically-proven multi-functional luxurious face serum and moisturizer duo. Self-care and spa-at-home routines are vital to wellness and this one-step high performance men’s skincare product combines pharmaceutical-grade science, nature’s purest and most potent ingredients and sustainable business practices, while delivering results for all ethnicities and ages.

Founded by Jared Pobre & Stacy Keibler featuring wild-harvested by hand ingredients from the Teton Mountain Range and a blend of hand-selected premium nourishing natural oils. Also, its formulation has multi-functional benefits including diminishing the appearance of dark spots and fine lines, improving skin’s tightness and elasticity, and boosting overall skin health, moisturization and radiance.

This luxurious, one-step regimen is the perfect gift for men. It is proven to nourish and protect skin at the microbiome level and fits into their evening routine (can be used for daytime application, as well, with an SPF). In addition, the lightweight serum applies quickly, leaving skin moisturized and restored.

Key high-altitude survivalist and organic farming ingredients include: Fireweed, Elderflower, Dandelion, Astralagus Root, Prickly Pear Seed Oil, Sunflower Seed Oil, Apricot Kernel Oil, Raspberry Seed Extract, and more. Perfect for the holidays, The Good, also features frankincense.

Product Description:

The Good is a clinically-proven, multi-functional, non-toxic formula of 27 active botanicals. These are meticulously infused over 4 weeks in an ECOCERT COSMOS-certified facility. Formulated with wild-harvested, non-GMO and organic ingredients, this lightweight all in one treatment is designed to restore, nourish and protect a man’s skin. Caldera + Lab is the first men’s skincare in the USA to be certified by both ECOCERT and MADE SAFE®.

Product Features & Benefits:

  • Lightweight and fast-absorbing.
  • Safe and non-irritating for all skin types.
  • Hypoallergenic.
  • Non-comedogenic.
  • 100% free of parabens, phthalates, sulfates, PEG compounds, petrochemicals and mineral oils, ethoxylated ingredients, as well as synthetic fragrances, colors, and preservatives.
  • The first men’s skincare product in the US to be certified by MADE SAFE® and Ecocert COSMOS Natural.
  • Certified by PETA and Leaping Bunny.
  • Named by GQ as the Best Natural-Powered Face Serum, by LuxLife as the Best Men’s Botanical Skincare Product, and by CertClean as the Best Face Serum.

Price: $97 for 1 ounce; $25 for .16 ounce (Note: Subscribe and savings offered)

Retailers: CalderaLab.com, The Well in NYC, goop.com, bespokepost.com, Atterton in Los Angeles.

About the Founders Jared Pobre & Stacy Keibler:

Jared Pobre is the Co-Founder of Caldera + Lab, the first clean and clinically-proven prestige skincare for men. Prior, Jared was the CEO and Founder of Future Ads, Inc., now Propel Media. Under his leadership, Jared scaled the company to over a billion dollars in sales. Therefore, achieving Ernst and Young’s Entrepreneur of the Year. He has been the recipient of entrepreneurship and technology innovation awards, including Inc. 500 awards and an American Business Award for Fastest Growing Company of the Year.

Stacy Keibler is the Co-Founder of Caldera + Lab. Previously, she was an internationally celebrated actress, host and model for over 20 years. She is best known as a professional wrestler with WWE and a beloved contestant on Dancing With The Stars. In recent years, she has focused on her tireless passion for health and wellness. As well as, identifying a silence in the marketplace and creating long-awaited non-toxic luxury skincare for men.

Follow Caldera + Lab

Website | Instagram | Facebook

music Ivory Rowen illustration for 360 Magazine.

Hrvy – Nevermind

Today, Capitol Records released “NEVERMIND,” the first single and leadoff track from HRVY’s debut album, Can Anybody Hear Me? “NEVERMIND” sees HRVY set the stage for pop domination with the juddering electro-pop sound he’s been so passionately perfecting over the last two years.

Co-written with J Hart (Justin Bieber) and Pollack (Lauv), the new single is a burst of pitch-shifted vocals that echoes the dance floor melancholy of previous single “ME BECAUSE OF YOU,” which is also included on the album.

HRVY will perform “NEVERMIND” on Nickelodeon’s “All That,” airing tomorrow, July 25, at 9:00 PM/8:00 Central Time. HRVY said, “I wrote this song last summer with J Hart and Pollack, who have written some of my favorite songs of the last few years. I’m so pleased this track turned out how it did and that everyone can finally hear it and see how the new music on the album is going to sound.”

Set for release on August 28, the album also includes the global smash “Personal,” which is certified Gold in the U.S., plus recent releases “Unfamiliar” and “Be Okay” (with R3HAB).

Can Anybody Hear Me? illuminates the many sides of HRVY and his musical tastes. While the plaintive acoustic ballad “She Isn’t You” nods to old school boy bands like *NSYNC, the title track is a banger that is sure to go down a storm in a live scenario. “ME BECAUSE OF YOU” showcases a musician truly coming into his own, embraced by fans who are experiencing similar growing pains as they transition into adulthood.

HRVY’s quest to craft the perfect pop song is connecting with an astronomical audience worldwide, with 20,000 tickets already sold for his upcoming rescheduled world tour, which includes dates in the U.S., U.K., Europe, Asia and Australia. At just 21, HRVY is already a global star, having traveled the world and scoring collaborations with artists such as Korean supergroup NCT Dream, esteemed Norwegian DJ and The Vamps collaborator Matoma, Seeb and Goodboys and Cuban-born Latino sensation Malú Travejo. Wonderland said, “HRVY is undoubtedly one to watch” and GQ (Britain) noted, “HRVY is the whole pop star package.” He has 4.8 million Instagram followers, over 2.7 million YouTube subscribers, 1 million followers on Spotify and more than 1 billion combined streams to his name, including over 250,000 streams in the U.S. alone. 2018 saw HRVY perform his biggest ever UK headline gig at London’s Hammersmith Apollo and last year saw him performing at Radio 1’s Big Weekend, sharing the same stage as Mark Ronson, Miley Cyrus, Stormzy and Charli XCX – both proving to be landmark moments in the pop star’s career.

Lupe Fiasco House for 360 Magazine

Lupe Fiasco × Kaelin Ellis – HOUSE

Today, GRAMMY-winning rapper Lupe Fiasco and Orlando producer Kaelin Ellis released their collaborative EP HOUSE via 1st & 15th / Thirty Tigers. The EP came together by chance — on May 5th, Lupe was tagged on Twitter in the replies of a Tweet from Kaelin Ellis, a rising producer who had been posting clips of himself creating beats in lockdown. Reading “Get this to @LupeFiasco somehow,” Lupe listened, liked the beat, screen recorded Kaelin’s video, dropped it in GarageBand, freestyled over the beat, exported it in Quicktime, then Tweeted the song just a few hours after he first saw the mention.

The two then began interacting over Twitter, Kaelin sending beats to Lupe, who rapped over the tracks he liked. A few weeks later they had a 5 song EP titled HOUSE, referencing that the two had created the collaborative EP locked down in their respective houses.

For the album art, Lupe and Kaelin were inspired by iconic Columbia Records jazz album covers like Dave Brubeck’s Time Out and Charles Mingus’ Mingus Ah Um. The art on HOUSE features a painting of “The Glass House” painted by Peter Gellatly, the father of Lupe’s friend Sky. Peter recently died of COVID-19 — in the album’s liner notes, Sky Gellatly eulogizes his father, and includes a story about how Peter was a Merchant Marine who once sold a boat to the government of Nicaragua, then rode a motorcycle through Central America back to the US, returning with the money he’d use to build Sky’s childhood home. 

For the EP’s first track “HOMME MADE,” Lupe had his friend Virgil Abloh speak about the concept of a house — Virgil has a Master of Architecture, and Lupe wanted to present an architect’s perspective. Abloh is also featured on the song “SHOES,” where he describes hypothetically designing the shoes that Ahmaud Arbery was wearing when he was murdered. The song “DINOSAURS” is about how we could be on the brink of another mass extinction, and “SLEDOM” (“models” spelled backwards) is a critique of the modeling industry. The final song “LF95” is the original track Lupe recorded that set this project into motion.

About Kaelin Ellis

With over 10+ years of performance and hands-on creative experience under his belt, Kaelin Ellis is a multi-platinum music producer that has established himself among the top class of producers in the modern electronic / hip-hop beat scene. Formerly known as mr.mockwell, he was originally part of an online crew, dubbed “lofalab,” where he came in contact with fellow musicians and later collaborative-partners, Kaytranada, Sango and many more. Kaelin also has many production credits with other artists such as Waldo, Deffie, and K-pop supergroup Exo on their song “Jekyll.” Since the beginning of his musical journey, he’s managed to upkeep a discography that sonically keeps up to many of his heroes.

About Lupe Fiasco

Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is a Chicago-born, GRAMMY award-winning American rapper, record producer, entrepreneur, and community advocate. Rising to fame in 2006, following the success of his debut album, Food & Liquor, Lupe has released seven acclaimed studio albums; his latest being Drogas Wave released fall 2018. His efforts to propagate conscious material helped solidify him as GQ’s Man of the Year in 2006, and garnered recognition as a Henry Crown Fellow. While musical genius and ingenuity are at the forefront of Lupe’s achievements, the artist extends his innovation to projects that aim to foster creative discourse and opportunities in underprivileged and impoverished communities.

Follow Kaelin Ellis: Twitter | Instagram | Soundcloud | Spotify

Follow Lupe Fiasco: Twitter | Instagram | Facebook | Spotify

360 Magazine, Sebastián Yatra

Sebastián Yatra – TBT

Sebastián Yatra Notches His Seventh #1 U.S. Single, As “TBT” Surges To The Top Of Billboard’s “Latin Airplay Chart.”

The Current Global Hit (“TBT” – Sebastián Yatra, Rauw Alejandro& Manuel Turizo) also Claims Multiple #1 Weeks on Latin Pop Airplay, Latin Rhythm Airplay, & Puerto Rico Airplay Charts While Also Reaching RIAA Platinum Status At The Midpoint of the Year, Sebastián Yatra Has Also Just Been Selected By The Readers of Billboard As “The Latin Artist Dominating 2020.”

As the #1 Latin male artist on Tik Tok, with 23 Million Instagram followers, over 1 Billion YouTube views this year, and seven #1 singles in the United States already to his credit, Sebastián Yatra has unquestionably become Latin music’s leading new generation pop vocalist. A dynamic live performer that was chosen by legendary mentors Ricky Martin and Enrique Iglesias to join them on a landmark planned arena tour this fall (prior to its COVID-19 postponement), Yatra quickly became a “light in dark times” for his continually uplifting digital engagement with fans during the global pandemic.

While Yatra is enjoying continued chart success from 2020 singles with “TBT”, “Falta Amor”, and his latest collaborations “Locura” with Cali y El Dandee, and “Bajo la Mesa” with Morat, he continues to create new music, stay digitally connected to fans, and look forward to when they can come together in a live music setting once again soon.

“Music and life in times of pandemic – Through his social networks, the Colombian singer has tried to bring moments of fun and hope to his followers…he is one of the biggest stars in Latin music, demonstrated by millions of followers… dates scheduled [around the world], important awards… and an agenda full of commitments, which had rarely allowed him to stop.…Then the world stopped… His experiences in concerts and backstage have given way to [at home] shows with which, through his songs , he seeks to bring a little joy and hope to all those who are confined by the Coronavirus pandemic. We have also seen him reading stories for children and uploading TikToks with which he tries to get a smile out of his legion of fans (and boy does he succeed!).” – GQ Cover Profile (Mexico-translated)

“One of the most requested singers of the moment, Sebastian Yatra has not only collaborated with Daddy Yankee and Carlos Vives, but will go on tour with Enrique Iglesias and Ricky Martin” – People en Espanol: “Mas Bellos” Double Issue

“One of the top Latin artists of his generation… Sebastián Yatra has been a light during dark times, entertaining us with regular Instagram Lives, connecting with his fans by sharing their covers of his songs, creating social media challenges to be more loving and positive, posting hilarious TikTok videos, and even virtually reading bedtime stories to kids…. But in case you haven’t noticed, he’s not only one of the sweetest, funniest, most talented, and most humble artists of this generation; he’s also extremely sexy.” – Pop Sugar

The Weeknd, 360 MAGAZINE

The Weeknd × MusiCares

The Weeknd has donated $500,000 to Musicares®. The multi-platinum selling artist brought back popular XO facemasks and matched every dollar to raise money to aid those afflicted because of COVID-19.
The Weeknd has given back to the members of the music community with a $500k donation to MusiCares® to aid those afflicted by the COVID-19 pandemic. The Recording Academy and MusiCares established the COVID-19 Relief Fund to help people in the music industry affected by the coronavirus disease outbreak and subsequent cancellation of multiple music events. From hotel and bar gigs to major music festivals, COVID-19 is deeply impacting live music events and the creative community behind it all. To date, the MusiCares COVID-19 Relief Fund has raised more than $20 million and provided thousands of music creators and industry professionals with emergency assistance.

About MusiCares
A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventive, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs. For more information, visit these pages: Website | Facebook | Twitter | Instagram

About The Weeknd
Filtering R&B and pop through an ambitious widescreen lens, The Weeknd took over popular music and culture on his own terms. The multi-platinum three-time GRAMMY Award winner is the #1 most listened artist in the world on Spotify and is a top 10 artist of all time for RIAA singles. His 2020 album After Hours is the #1 most streamed R&B album of all time, followed by his 2016 album Starboy at #2. Alongside his gilded musical career, he’s graced the covers of Time Magazine, Forbes, Rolling Stone, Harper’s Bazaar, and GQ along with the late-night stages with heralded performances with the likes of Saturday Night Live, The Late Show with Stephen Colbert, Tonight Show with Jimmy Fallon and Jimmy Kimmel Live.
In recent times he has made acting appearances in TV and film with 2019’s film Uncut Gems as well as starring in and co-writing an episode of the hit show American Dad in 2020.
He generously shares with donations in 2020 already near $1.5 million dollars to various charities.
The continuous record-breaking of charts, sales, and streams, headlining the biggest festivals and stadiums in the world, and his ever-mysterious public persona combined solidify The Weeknd as one of the most compelling and significant artists of the 21st century.

Follow The Weeknd: Instagram | Twitter | Facebook | Youtube | Spotify | Website | Wikipedia

(Photo: Pari Dukovic)

Young Thug, 360 MAGAZINE

YOUNG THUG – DELUX ALBUM

Consider this deluxe album your early holiday treat from iconic rapper and multi-platinum selling Young Stoner Life Records label head Young Thug, who had a massively successful 2019. So Much Fun sold over 131k units its first week, reaching #1 on the Billboard Top 200 Chart, making it his highest selling album to date. Lead single “The London (feat. J. Cole & Travis Scott)” is already Platinum certified and is nominated for a GRAMMY award for Best Rap/Sung Performance. With over 1.5 billion streams in total consumption, inclusion in over 20 ‘Best Of 2019’ lists including Pitchfork, GQ, and Rolling Stone, the So Much Fun’s popularity and impact on culture is undeniable. 
The deluxe album features previously unreleased tracks “Diamonds (feat. Gunna)”, “Hop Off A Jet (Travis Scott)”, “Die Today”, and “Millions”. 

Check out the album HERE.

Check out the music video for Boy Back feat. Nav HERE.

Analytics for the Met Gala

Analytics for the Met Gala – top mentions, celebrities and brand mentions (and the moment when a pigeon steals the show)

Data from the last 24 hrs, taken at midnight the day of the Met Gala

NEW YORK –  Leading international social media analytics firm measures fashion’s biggest night in social media buzz.  Data as of 11:58 p.m. ET Monday, May 6, 2019 offers the what’s trending on the most outrageous and quite specifically, the most remarkable, buzz from the Met Gala and the year of Camp.

5.8 million mentions

  • 26.9 million engagements
  • 62.6% female audience, 37.4% male audience

Trending:

  • Harry Styles (347K mentions and 1.6 million engagements)
  • Lada Gaga and her 4 outfit changes (266.6K mentions and 1.3 million engagements)
  • Singer Lay Zhang & Valentino

Top trending articles on news channels

  1. The Vogue article about the Met Gala (10.4K shares/likes)
  2. The GQ story about Harry Styles (4.5 K shares/likes)
  3. The CNN article about Lady Gaga’s entrance at the Met (3.4K shares/likes)

Top trending on Social Media

  1. A tweet of a pigeon landing on the red carpet steals the show (109.5K shares/likes)
  2. A tweet remembering Zac Posen’s 2016 dress worn by Claire Danes (89.1K shares/likes)
  3. Lada Gaga’s 4 outfit changes (82.3K shares/likes)

 

 Hashtags

 Mentions

 1

 #MetGala

      4,776,167

 2

 #LAYxVLTNinNYC

        149,834

 3

 #MetCamp

        136,682

 4

 #MetGala2019

        132,820

 5

 #HarryatMET

          95,237

 6

 #LayZhangMetGala

          79,198

 7

 #MetGaga

          43,138

 8

 #NickiGala

          41,982

 9

 #XINGALA

          14,645

##

 #EXO

          11,967

Celebrities ranking

 

 Celebrities

 Mentions

  1

 Harry Styles

      335,250

  2

 Lady Gaga

      326,103

  3

 Zendaya

      226,948

  4

 Ezra Miller

       96,356

  5

 Billy Porter

       70,040

  6

 Alessandro Michele

       60,404

  7

 Katy Perry

       56,500

  8

Gunna Releases Debut Album

GUNNA RELEASES HIS DEBUT ALBUM DRIP OR DROWN 2

Features Include: Young Thug, Lil Baby, and Playboi Carti

“Drip Or Drown 2” Tour Kicks Off March 31st!

Tickets Available On here 

Recently dubbed YouTube’s Artist On The Rise, Billboard chart-topping rapper Gunna returns with the official release of his debut studio album, Drip Or Drown 2 available everywhere via Young Stoner Life Records/300 Entertainment. Drip Or Drown 2 is Gunna’s official album return since the immense success of projects such as  “Drip Season 3” and the gold-certified collaborative mixtape with Lil Baby titled Drip Harder. The project exceed it’s first week sales with an astounding 130,000 equivalent album units to take the #4 spot on the Billboard’s Top 200 chart, which included the double platinum single “Drip Too Hard.”

The 16-track album offers features from Lil Baby, Playboi Carti, and Young Thug who is also credited as one of the album’s executive producers (Jeffery Williams) alongside Turbo and  Wheezy. When asked about the album, the longtime friend and Young Stoner Life Records founder says:

“I’m extremely proud of my brother, his debut album is going to change the scope of  music for the rest of the year. I watched him put his everything into making this masterpiece and that’s the beauty of it.” – Young Thug

Drip Or Drown 2 was introduced with two bubbling singles “One Call,” which peaked at #56 on the Billboard Hot 100 charts and “Speed It Up.”

Listen to Drip Or Drown 2 here!

DRIP OR DROWN 2 TRACK LIST

  1. WIT IT
  2. OUTSTANDING
  3. ONE CALL
  4. CASH WAR
  5. RICHARD MILLIE PLAIN
  6. YAO MING
  7. IDK WHY
  8. DEREK FISHER FEAT. LIL BABY
  9. BABY BIRKIN
  10. SPEED IT UP
  11. HEADED SNAKE FEAT. YOUNG THUG
  12. BIG SHOT
  13. ON A MOUNTAIN
  14. OUT THE HOOD
  15. SAME YUNG N*GGA FEAT. PLAYBOI CARTI
  16. WHO YOU FOOLIN

Following his album release, Gunna is teaming up with Tidal to give his fans a release show experience in NYC, to be exclusively live streamed via TIDAL on February 26, you can purchase your tickets. Additionally, Gunna will embark on his “Drip Or Drown 2” tour following the performance, kicking off at Anaheim, CA on March 31st  and will trek through cities including Chicago, Detroit, New York, Atlanta, Houston and more through end of May. Purchase your tickets here!

Drip Or Drown 2 Tour Dates

31-Mar  – Anaheim, CA – House of Blues

1-Apr – Las Vegas, NV – House of Blues

2-Apr – Los Angeles, CA – The Wiltern

3-Apr – San Diego, CA – House of Blues

6-Apr – Santa Cruz, CA – The Catalyst

7-Apr – San Francisco, CA – The Fillmore

8-Apr – Sacramento, CA – Ace of Spades

10-Apr – Seattle, WA – Showbox SoDo

11-Apr – Portland, OR – Roseland Theater

13-Apr – Salt Lake City, UT – The Depot

14-Apr – Denver, CO – Summit

16-Apr – Chicago, IL – House of Blues

17-Apr – Toronto, ON – The Phoenix

18-Apr – Detroit, MI – St. Andrews Hall

22-Apr – New York, NY – Irving Plaza

23-Apr – Philadelphia, PA – Theatre of Living Arts

24-Apr – Boston, MA – House of Blues

25-Apr – Montclair, NJ – The Wellmont Theater

26-Apr – Norfolk, VA – The NorVa

27-Apr – Washington, DC – Broccoli City Festival

30-Apr – Raleigh, NC – The Ritz

1-May – Charlotte, NC  – The Fillmore

2-May – North Myrtle Beach, SC – House of Blues

6-May – Houston, TX – House of Blues

7-May – San Antonio, TX – The Aztec Theater

9-May – Memphis, TN – Minglewood Hall

11-May – Miami, FL – Rolling Loud

14-May – Tampa, FL  – The Ritz Ybor

15-May – Orlando, FL – The Beacham

16-May – Atlanta, GA  – Tabernacle

About Gunna

When the history books open up, “Drip” will forever be associated with the meteoric and platinum rise of Gunna. Dubbed “The King of Drip” and pegged “to take over the rap world” by Interview, he generated over one billion cumulative streams and achieved one platinum and two gold certifications within a year. Now, he submerges the whole game in “Drip” on his 2019 full-length debut, Drip or Drown 2 [Young Stoner Life Records/300 Entertainment], and singles “One Call” and “Speed It Up.”

Born and raised in College Park, GA, he immediately gravitated towards innovative hip-hop from the likes of OutKast, Cam’Ron, and Future. Signed to YSL Records, he famously teamed up with label boss Young Thug and Travis Scott on “Floyd Mayweather” from 2016’s Jeffery. Shortly after, he dropped the seminal mixtape Drip Season. 2017 saw him serve up the sequel Drip Season 2 and Drip or Drown. He ascended to superstardom during 2018. Drip Season 3 put up unbelievable numbers, earned Drake’s fandom, and garnered looks from Rolling Stone, GQ, Vogue, Complex, and more. Not to mention, he joined forces with frequent collaborator Lil Baby for the collaborative Drip Harder, which bowed at #4 on the Billboard Top 200. The project yielded the platinum Billboard Hot 100 Top 10 hit “Drip Too Hard” and gold “Never Recover” [with Drake]. He teamed up with Travis Scott and NAV for the ASTROWORLD favorite “Yosemite,” Mariah Carey for “Stay Long Love You,” and Metro Boomin for “Space Cadet,” which they performed on Jimmy Kimmel LIVE! and The Tonight Show Starring Jimmy Fallon. Plus, he participated in fashion shows for  Pyer Moss, Off-White, and Yohji Yamamoto.

Now that Drip Season is underway, it’s never going to end.

FOLLOW GUNNA  ON SOCIALS

INSTAGRAM

TWITTER

FACEBOOK

YOUTUBE

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Interior Hosts Luncheon and Trunk Show

On Wednesday, December 5th, fashion enthusiasts, influencers and socialites joined Founder and Creative Director of Interior Stacey Alvarez for a seated luncheon and trunk show at Soho Beach House. Guests shopped the luxury T-shirt brand and were treated to a champagne tasting by GQ’s best dressed sommelier Kyle Riddington, crystal readings, and beats by DJ MANUMAT. Notables in attendance include: Gabriela Medina, Erin Newberg, Angeles Almuna, Keino Benz and Tamar Tzubeli.