Posts tagged with "Nigerian"

TOBi Releases New Single & Video – “MADE ME EVERYTHING”

TOBi SMILES AND THRIVES THROUGH PAIN IN NEW SINGLE & VIDEO, MADE ME EVERYTHING, AND ANNOUNCES THE ELEMENTS PROJECT

“… TOBi seamlessly shifting between rap, r&b, jazz and afrobeat with smooth flows and raspy vocals…” The FADER

“With his weathered and wizened voice that effortlessly oscillates between singing and MCing atop butter-smooth, jazzy production, TOBi has been winning the attention of music lovers everywhere.” Complex

“ The Nigerian-Canadian singer and rapper TOBi redefines soul music by combining his diverse musical influences while representing his Nigerian upbringing.” OKAYAFRICA

LISTEN TO “MADE ME EVERYTHING”

WATCH “MADE ME EVERYTHING”

Buzzing Brampton-raised, TOBi drops another unapologetic soulful single, produced by Alex Goose in “Made Me Everything,” and announces the upcoming ELEMENTS project due out on October 14th . The uplifting and motivational track begins with a Charles Moose Amos & Tony Milen sample followed by a funky yet playful bassline.

This is the first song that Alex Goose produced for me and we have so much more in the chamber. That soulful energy with a contemporary touch is what my music is about, says TOBi. I’m bringing that feeling back for the kids to experience. It’s been a crazy year collectively and adding our personal lives into the mix makes it more complex. Then, we have the reopening of racial wounds in North America. It’s heavy stuff, so we create joy and find ways to smile and thrive through the pain. We are resilient. We got this.”

TOBi reconnected with acclaimed director Kit Weyman (24 Remix) to capture Toronto’s community essence. Together they weaved images of youthful laughter, dance and genuine moments of joy emphasizing the power of being a community.

We got the whole block out for this video. Shoutout to Director Kit for being an anchor in that regard. I had some of my childhood homies in there, the dance community, the Toronto film community, real people I’ve met. This video shoot was one of the best days I’ve had this year. Everyone showed their talent and simply enjoyed life. If that doesn’t motivate you I don’t know what will. The reactions throughout the video aren’t scripted, those moments are real and spontaneous. From the basketball scene to the backflip, the kids were losing it in real time. It was magical,” says TOBi.

Recently the rising star announced his partnership with Same Plate Entertainment/RCA Records, along with the release of the Juls produced, “Dollas and Cents.” The pair showcased their diverse diasporic lineage and the magic created when working together.

In April 2020, TOBi released STILL +  a deluxe version of his debut album which explored themes of vulnerability, post traumatic growth, self-reflection and masculinity of his time immigrating from Nigeria to Canada.  STILL + added two new singles: “Holiday” produced by !llmind as well as  “Paid,” followed by the City Blues Remix featuring The Game; “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHADHaviah MightyJazz Cartier and Ejji Smith. The project has a combined total of 17M streams across all streaming platforms. In January 2020, Complex Magazine voted TOBi as a top artist to watch.

WATCH DOLLAS AND CENTS 

WATCH CITY BLUES

WATCH 24 TORONTO REMIX

Connect with TOBi On: 

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360 Magazine, Cruel Santino

Cruel Santino New Single

Nigerian musician and creative auteur Cruel Santino has released a new single titled “End of The Wicked” (Monster Boy/Interscope Records). The song featuring French rapper Octavian is sombre in tone, fluttering across a shimmering production of piano keys and 808s. In the track, Cruel doubles down on his ‘Santinese’ — “those whole time kini hickidy wickidy wickidy end of the wicked” — a method first created to put melody on paper but evolved into a language that fans embraced. The track will appear on Cruel Santino’s upcoming sophomore album, in the meantime stream/save “End of The Wicked” via: Alongside the new single release, Cruel Santino also announced his new joint venture deal with Interscope Records called Monster Boy. Cruel is one of very few Nigerian artists to strike a JV with a major record label. The singer, formerly known as Santi, first burst on the scene with his own brand of alternative music rooted in pop-indie, dancehall, and hip hop. He quickly rose in ranks thanks to his stunning debut in Mandy & The Jungle (2019) which birthed hits like “Rapid Fire” and “Freaky.” The creative took to his “Monster Boy” channel recently to discuss the name change, parodying a late-night television show. Watch the video and get familiar with the many facets of Cruel Santino below:

Past Praise for Cruel Santino:

“The omnivorous Nigerian rapper-singer makes smoothly effortless genre hybrids that feel like everywhere and nowhere all at once.” – Pitchfork

“This mastermind’s music hits all the right spots” – NME

“Santi’s versatility will keep him reigning” — Clash Magazine

About Cruel Santino

Nigerian musician and auteur Cruel Santino (fka Santi) burst on the music scene with critically acclaimed debut album, Mandy & The Jungle (2019) dazzling fans with tracks like “Sparky”, “Freaky”, and “Rapid Fire” — molding a genre unto himself fed by his love for pop-indie, alternative, rap, dancehall and more. The definitive album was an ode to all the things that built the foundation of who Cruel Santino is — a genre-agnostic creative force to be reckoned with. Alongside the fresh sounds, Cruel Santino also directed the visuals tied to the project honing in on his craft with creative collective Monster Boy. Inspired by the occult and Nollywood films, his eye for mise-en-scene and visual narration caught the eye of collaborator Goldlink who tapped Cruel for the rapper’s “U Say” video featuring Tyler, The Creator, and Jay Prince. Not long after, the Dubai, UAE based artist signed with management company Love Renaissance. In 2020, Cruel Santino announced his very own label, Monster Boy — an Interscope Records joint venture. This Summer, Cruel Santino will release new single “End of The Wicked” which comes off his upcoming sophomore album. Not afraid to always evolve and create, we’re learning that this is Cruel Santino’s extravagant universe and we’re lucky to be co-existing in it.

Adé

Adé (formally Phil Ade) recently released his brand new EP Always Something.

In case you are unfamiliar, Adé is a Nigerian/Grenadian-American artist known for effortless lyrics and ability to smoothly transition between rapping and singing. He has previously worked with artists such as Logic and Mac Miller, and his new six-track EP features collaborations with Lil Baby, Rich The Kidand Wale. Adé has previously caught the attention of publications such as Billboard, Complex, XXL, HypeBeast, Hot New Hip Hop and more. Beginning a new chapter in his career with a new name and unique sound, Adé is on his way to rap stardom and a chance for his reinvention to inspire on a massive scale. He recently freestyled over Jay-Z’s “Threat” on L.A. Leakers which can be seen HERE.

Adé is the true voice of the DMV hip-hop scene and has fueled a new wave of D.C. rap. His global perspective can be seen on his diverse new EP featuring undeniable anthems and powerful lyrics. As an artist, he is able to deliver music with something for everyone as he combines live instrumentation, hip-hop, rapping, and singing. Ade’s songs focus on the positives in his life and showcase the newfound confidence he has achieved while introducing himself as a new leader in the DMV hip-hop movement.

More about Adé

In between, growth occurs. Silver Spring, Maryland rapper, producer, and artist Adé (born Phil Adetumbi) underwent such evolution. Under the name Phil Adé, he delivered a string of independent mixtapes, singles, and appearances in addition to collaborations with everyone from Logic and Mac Miller to Raekwon and Bootsy Collins. Starting in 2013, he dove into honing his craft, writing in the studio with a variety of artists, perfecting his own sound as well as his live performance. He ultimately developed his voice immensely. During this time, he made extensive contributions as a writer and featured act to Wale’s #1 opus The Album About Nothing [2015] and Shine [2017], in addition to working with Raheem DeVaughn, Anthony Hamilton, Chris Brown, Eric Bellinger, Mýa, Trevor Jackson, Serayah, 9th Wonder and Bink , while gracing the stage on the sold out SHIN3 Tour. In 2017, he shared the solo single “No Fear” [feat. Tate Kobang and Saba Abraha], which soundtracked WWE NXT and clocked half-a-million streams. Upon the latter’s arrival,Billboard described him as “ready to seize his opportunity at rap stardom.”

However, he changed everything for 2019. He opted to go by simply Adé, signed to Epic Records, and cooked up his first EP of the label, Always Something.

“I spent a long time recording and figuring out what I wanted my sound to be like,” he admits. “I feel like I’m there now. I was able to watch Wale and see a lot of the ‘do’s and don’ts’ of being an artist on a major label and how to behave in different situations. Everything got me to my comfort zone. I’ve found a happy medium between singing and rapping. It’s a new era in my life. That’s why I felt the need to reintroduce myself. I’m definitely more experienced. I’m more comfortable with what I’m doing. Since I wanted to start fresh, I changed my name. This is a clean slate. I’m a new artist.”

At the same time, he still kept his heritage and hometown close. Born to a Nigerian father and Grenadian mother, he grew up with a global mindset when it came to music, going from singing in church to rapping in high school. Coming up in the DMV scene, he also developed an appreciation for the live instrumentation intrinsic to the region’s “Go-go” movement before eventually galvanizing the first wave of D.C. rap.

His perspective informs the diversity of Always Something. The six-track project kicks off with the sharp and fiery flow of “Play Something.” Backed by live drums and wailing synths, he properly makes his introduction by “rapping continuously in freestyle fashion about who I am, where I’m from, and where I’m at,” as he puts it.

Immediately after, “Something New” [feat. Lil Baby] coasts along on an airy beat as he locks into a laidback and confident cadence punctuated by a magnetic turn from Lil Baby.

“I made the song one night after coming home from the club,” he goes on. “My art always needs to be fun. It’s all about seeing what’s going on around me, how people move, and staying focused. Lil Baby killed it.”

Elsewhere, “Something from Nothing” [feat. Rich The Kid] stretches from hypnotic verses into a hard-hitting hook. Another highlight, “Something Real” [feat. GoldLink & Wale], unites three DMV titans on one seismic collaboration. As all of the songs feature “Something” in their titles, the project maintains a true cohesion.

“As I was recording, I kept thinking about the phrase ‘Always Something’,” he elaborates. “I found a deeper meaning. In life, you’re met with negatives, and you’re met with positives. From my experience, I’ve always been able to have more peace and progress when I am focused on whatever good is going on in my life. When it seems like everything going on is negative, it’s easier to move forward when you are focused on the upside. There’s Always Something to remain positive about.”

In the end, Adé’s reinvention paves the way to inspire on a massive scale.

“No matter what’s happening, there’s a light at the end of the tunnel,” he leaves off. “Stay positive. I want everyone to know that.”

BRODERICK HUNTER × 360 MAGAZINE

Today, 360 MAGAZINE‘s Instagram channel will digitally release a special cover/spread featuring Nigerian supermodel Broderick Hunter who hails from California. Currently, he is represented by Soul Artist Management and has been featured in various print campaigns (Sean JohnRalph LaurenNike). To date, he has made appearances in several major titles including GQStyle.comBazaarVogue and People. One of his most notable covers was for the fashion-forward Fantastics Magazine. 360’s newly appointed Creative Director Tyren Redd shot and produced the pictorial.

*Be on the lookout for a LIVE! video chat via 360 MAGAZINE‘s Instagram account with Broderick on Mon., 4/24 at 3pm PST/6pm EST.

**Images of Hunter from spread will be available in our upcoming mid/late May print issue.