Posts tagged with "trends"

Dog and child illustration by Heather Skovlund for 360 Magazine

Backyarding Trends

The TurfMutt Foundation Predicts “Backyarding” To Become Permanent Trend

“Backyarding,” the new trend to move many indoor activities–from working in an office or classroom to dining and recreation–to the great outdoors, is growing. Under pandemic conditions, yards and other managed landscapes became a safe haven for social gatherings, celebrating milestones/holidays, working, studying, playing, exercising, relaxing.  
 
“Your own backyard is nearly limitless with possibilities, and homeowners got really creative as they expanded and enjoyed their yards over the last year,” said Kris Kiser, President & CEO of the Outdoor Power Equipment Institute (OPEI) and the TurfMutt Foundation. “We predict, long after the COVID-19 pandemic passes, our yards will become an even greater part of our lives. The notion of ‘backyarding’ is here to stay.” 
 
In 2020, home improvements – many of them in the backyard – skyrocketed. So did the demand for outdoor power equipment as homeowners invested in making their outdoor spaces fabulous, functional and flourishing. Overall, shipments of outdoor power equipment increased 16 percent in 2020.
 
“Expect people to continue to invest in their outdoor life this coming spring,” said Kiser. “Many homeowners who put time and effort into their landscapes last year will be rewarded when that yard comes back to life this spring. But, even if you did little last year, it’s never too late to start – just start.”  
 
Here are some ways to bring more “backyarding” into your life:  
 
1.    Invest in your yard. Design a dream lawn and garden. Consider its purpose. Don’t design just for aesthetics. Do you have kids and pets who need a place to play? Will you be hosting safe gatherings? Do you need a place for rest and relaxation and/or games and recreation?
 
2.    Get the whole family involved. Create a game or a friendly competition with your family to help identify all the ways you can move your indoor life to the great outdoors – and right out your backdoor. Can you take office calls and video meetings to the patio or porch? Can your kids do their online learning outdoors? How often can you take dining outside? Keeping safety in mind, can you gather outdoors for family celebrations, birthdays, graduations and reunions? 
 
3.    Plant something—as early as you can. (Or plant more). Adding trees, bushes, grass and flowering plants is a good yard investment, but they often take time to grow. Plant as early as recommended so you can enjoy the benefits faster.  Just remember “right plant, right place.”  Location, maintenance, sunlight and watering needs should all be considered, as well as your climate zone.
 
4.    Stretch winter-weary muscles. Take workouts, yoga classes and meditation sessions outdoors. You also can let off some steam by mowing the grass, trimming the hedges, or edging the lawn. Working in the yard not only helps our living landscapes look better and stay healthy, it also gives us a sense of accomplishment and control in trying times. 
 
5.    Plan a staycation. A makeshift “resort” or vacation spot could be just out your back door. Pitch a tent, build a campfire, hang a sheet between trees to make a movie screen, set up games – these are just a few ideas to make the backyard a vacation spot. 
 
6. “Level up” nature care. Add flowering plants, trees and shrubs to give wildlife and pollinators food and shelter. Your yard is part of the larger ecosystem, so check your climate zone for landscaping options that support your birds, bees, butterflies and other wildlife. Don’t forget to take time to just sit and drink it in, observing the wildlife and nature around you.
 
Research shows simply spending time in nature – which starts in your backyard – is good for reducing stress, boosting heart health, boosting Vitamin D levels, and enhancing memory.  Thanks to the family yard, the health and well-being benefits of being outside are just a few steps away.
 
To learn more, go to TurfMutt

Pandemic Real Estate Trends

5 Massive Real Estate Trends Created by the Pandemic

By: Polina Ryshakov, Director of Valuation at Sundae

Coronavirus has had a huge impact on a number of demographic and home buying and selling trends. Here are 5 of the most noteworthy shifts. The coronavirus pandemic upended daily American life in countless unpredictable ways. Real estate was no exception. Some of the ways in which the pandemic affected housing reshape how we think about homeownership and hint at larger economic shifts down the line.

First-time buyer demographics prior to 2020

The median age of first-time homebuyers was around 33 before the pandemic started. This is the oldest age recorded since 1981 when the median age of first-time homebuyers was 29.  As homeownership is commonly considered a gateway to wealth creation and a key piece of the American dream, an older average first-time buyer age could reflect a lack of economic opportunity for young people. Over the past few decades, there were several factors behind the extra four years it takes on average to buy a first home.

Contributing factors include:

  • A skyrocketing increase in college tuition
  • Delay in household formations (i.e., having children later)
  • Rapid home appreciation causing a lack of affordability
  • Other key demographic trends predating the pandemic

The median age of repeat buyers increased even more rapidly between 1981 and 2020, going from 36 to 55. As with first-time home buyers, multiple interesting factors drove this trend. For example, some studies claim that baby boomers prefer to age in place, identifying 3.6 million unoccupied rooms owned by baby boomers, thus contributing to the housing shortage.

But it’s not that simple.

Since 1980, wage growth hasn’t kept up with inflation for over 50% of American workers. Meanwhile, the dot.com bust and the Great Recession dropped S&P levels 43% and 48%, respectively, which also reduced home equity at a similar level. These essentially trapped boomers because they owed more on their homes than they could get for them, while at the same time suffering hits to their overall wealth. The Great Recession also created an opportunity for older Gen Xers and boomers with cash to purchase investment properties. As home prices dipped following the bubble bust, Americans seized their chance to buy properties for passive income, and with more distressed properties for fix and flip opportunities, real estate became a more popular way for people above-median home-buying age to create wealth, thus contributing to the increased repeat buyer age. The biggest jolt in demand is yet to come

The largest age bracket among millennials, which adds up to nearly 10 million people, has been turning 30 over the last two years. This is the milestone age of starting a family and buying a home; their home-buying appetites are already starting to show. According to the NAHB Trends Report, between the fourth quarter of 2019 and that of 2020, the number of millennials and Gen Xers actively searching for a home increased dramatically, from 46% to 65% and 43% to 57%, respectively.  The relative numbers of Gen Zers and boomers remained essentially flat, with 42% and 32% looking for a home, respectively. With this demographic backdrop, and the continuing economic and social fallout from the coronavirus, what are we likely to see over the remainder of 2021 and beyond?

Trend #1: Median age of first-time homebuyers will decline

Millennials’ desire to own a home has been long debated. A number of long-term trends put millennial homeownership on the backburner:

Interestingly, the COVID-19 pandemic created an attractive new opportunity for this demographic cohort. Several things came together: immediate demand for more space with the need to work from home, record low-interest rates that translate to lower monthly mortgage payments, and the last piece of the puzzle, increased savings. While staying home, there is no need to buy new clothes or daily Starbucks. There is no going out after work or on weekends, and a lot less travel, for work or pleasure. In fact, the virus even put a pause on paying off college debt, since it became a COVID-19 Relief option. The bottom line is that more people will have the ability and interest to buy a house, sooner than they were before.

Trend #2: Median age of repeat home buyers will decline

The median age of repeat home buyers is likely to decline immediately post-pandemic but will revert to the pre-pandemic increasing trend quickly.  The average tenure of homeownership continued to increase and was over 8 years at the end of 2020, up from 4 years in 2007, before the Great Recession. Assuming the median age of the typical “move up,” or second-time home buyer is roughly 40 years old (given the simple math of 33 + 8), a median repeat buyer age around 55 means that a lot more people in their 50s, 60s, and 70s are acquiring third, fourth, or even fifth properties. One of the factors behind the dramatic age increase in repeat buyers since 1981 is the growing popularity of real estate as an investment. During the Great Recession, mom and pop investors who had cash and solid credit were able to build their rental income portfolios by capitalizing on depressed home prices and strong rental demand from distressed homeowners.

Another factor is the baby boomer generation born between 1940 and 1964 has been downsizing. According to the latest Census data, many baby boomers will be single in retirement. Almost a third of men and over half of women are unmarried at 65 or older. With the onset of the pandemic, city dwellers who could work remotely and whose kids started going to school virtually began looking for bigger houses and open spaces in rural areas. With interest rates at historic lows, amid the pandemic, it became a strangely perfect time to buy a dream vacation home away from major Metropolitan Areas.  The annual rise in second-home mortgage applications is more than double the increase in mortgage applications for primary homes, with demand-driven primarily by families with kids.  Aside from vacation homes, working, learning, dining, working out, and self-entertaining at home created the need for more space and put a larger value on the fourth bedroom or larger back yard.

Trend #3: Length of the home search process increased and will keep increasing

Lack of supply sets the trend for buyers to view fewer homes while the home purchase process itself is increasing. Tight inventory results in fewer homes on the market and buyers must search longer for the right home. With fewer homes available, there are fewer homes that fit the buyers’ requirements coming on the market. On top of that, in the Housing Trends Survey the number one reason 40% of home searchers cited, is being outbid by other offers as opposed to not being able to find an affordably priced home, which is a big difference from 19% of home searchers a year ago.

Trend #4: Fewer sacrifices will be made to purchase a home

Financial experts recommend having three to six months’ worth of expenses saved up in an emergency account. But at the end of 2019, according to GoBankingRates survey, 69% of Americans have less than $1,000 in savings. The personal savings rate or amount people are saving as a percentage of their disposable income, soared to 33% in April of 2020. That was the highest savings rate recorded since BEA started tracking it in 1959. People realized the importance of having emergency funds and at the same time, stimulus payments and tax refunds have been distributed to help build up a reserve. Per Generational Trend Report from NAR, in order to save for a down payment, homebuyers had to cut spending on non-essential items, entertainment, clothes, vacations, get a second job or sell a car. But with severe limitations on how money can be spent, savings built up on their own.

Trend #5: Fewer repeat buyers will compromise on the top four reasons 

With so few homes for sale, the additional risks of holding an open house to sell their own, and having crowds doing walkthroughs, move-up buyers are likely to stay put unless a property that meets most of their needs is identified and won in a bidding war. Not only have public health concerns necessitated virtual tours, but homebuyers are getting savvier with online tools. Even before the pandemic, 93% of homebuyers used the internet as a resource in their home search, according to the NAR. Sellers are having to keep up with the trends, too.

Further Reading: Real Estate Shifts to Accommodate Customers in a Virtual Age

What will be the big theme for 2021?

To start, a massive fear of missing out.

The headlines of every major media outlet are screaming about continuous home price appreciation. The thought of home prices reaching the point of being out of reach while interest rates have nowhere to go but up will be the end of the last opportunity to buy that first, or second, or even an investment property.

With a tight, low-inventory market dipping under 2 months of supply, the strongest contract activity in a decade, and historically low-interest rates, buyers’ fear is well-founded and likely to only get worse.

But don’t take our word for it.

Design and cleanliness story illustration by Gabrielle Archuleta for 360 magazine

COVID GUIDANCE: The importance of TOP-DOWN CLEANING

Robin Wilson launched Robin Wilson Home in 2000 and created a conglomerate that covers eco-design, licensed products, interior design, and real estate development. Her brand has generated over $82 million in wholesale revenue from sales of cabinetry and textiles. She became the first Black woman with a line of hypoallergenic textiles sold nationwide at Bed Bath & Beyond (now in Wal-Mart), among other retailers. Her book, CLEAN DESIGN: Wellness for your Lifestyle was #1 on Amazon and focused on eco-friendly designs and hypoallergenic products for consumers.

Recently, the lifestyle expert introduced the practical aspect of Top-Down Cleaning. In this era of quarantines and lock downs, the last thing anyone wants to do is add to our work load – and a few simple tips will help you maintain a clean and healthier living space!

The Statistics

Sixty million Americans – that is one in five of us – have asthma and allergies. We sneeze, sniffle, and itch. Expose us to a whiff of dust, a gust of pollen, a sniff of perfume, or an encounter with an inquisitive dog or cat, and before we know it, our airways start to close up, and we begin to cough, wheeze or struggle to breathe.

With COVID in the air, the last thing we need is an inflammatory response. So cleaning your space has never been more important. Remember that asthma and allergies cannot be cured, but they can be managed. We can reduce symptoms by avoiding the allergens that trigger them. Unfortunately, the average home is full of allergy and asthma triggers, which means the place that should be your sanctuary can be a major source of allergenic triggers.

What is Top-Down Cleaning?

Most people create twice the cleaning work by first cleaning the floor, softa, tabletop or countertop and then cleaning the lights, ceiling fan or cabinets – only to see dust drift downward.

Solution: Clean from the top-to-bottom. In fact, if you have a second level, start upstairs and then work your way downstairs. Start at the highest point and make sure you have the following tools: paper towels, microstatic dust mitt/cloth, microstatic duster/floor sweeper, HEPA vacuum and a non-toxic cleaning solution. Cleaning solutions should include: baking soda, vinegar, toothpaste and Coca Cola.

Starting at the Top

We forget that walls are one of the largest surfaces in our spaces. Use a microstatic duster cloth/mitt to rub gently along the walls starting at the ceiling line and let the dust fall. As well, make sure to swipe over light receptables, ceiling fans or chandeliers.

Surfaces

Then clean the surfaces, starting with the highest-level lamp, bookcase, window treatments, cabinet or closet shelf. Allow dust/dirt to fall. As you work you way down, you will find that you need to vacuum or wipe down surfaces.

As mentioned earlier, there are a few tricks that involve cleaning solutions that are non-toxic.

1.       Toilet Ring Solution: Pour Coca Cola into your toilet overnight, and use toilet brush in the morning and the stubborn ring will disappear (may have to be repeated dependent on the level of stain) by morning.

2.       Crayon Marks: Use toothpaste. Smear on the mark and let sit for about 20 minutes. Using light brush strokes, and the crayon should be removed, or at least diminished.

3.       Stained Baking Sheets: to make them look new, use vinegar and baking soda. Coat pan with baking soda. Pour a layer of white vinegar on top. You may see slight bubbling. Let sit for 4 hours. Use gloves and a brush in circular motion. Watch the surface start to look new.

Finish at the Floor

The last thing that you need to do in your space is clean the floor.

1.       Make sure to invest in a HEPA filter vacuum as the dust and dirt is stored in a chamber (unlike older vacuum units that sometimes-added dust back into the space), and the canister can be emptied outside.

2.       Before you clean, you might want to make sure that you remove rugs and shake them outside.

3.       Run a microstatic dust cloth over the floor before you vacuum so that you can ensure that minimal dust flies around.

One tech solution that many working from home families are investing is an electronic robot vacuum that can be programmed to work during the day in various rooms. Some floor robot vacuums have HEPA filters, and can be a great option if you have a pet and want to make sure to limit buildup of dander and hair on your floor.

[SIDE BAR] For a space that follows CLEAN DESIGN protocols, it is important to replace a few items:

1.       Change your older model vacuum to a HEPA vacuum to effectively limit dust in the space. Especially important if your home is near any location that had recent fires.

2.       Change your vinyl shower liner to a nylon shower liner to minimize mold.

3.       Review the window treatments and find options that can be laundered and are not ‘dust catchers’ or which can be easily vacuumed.

4.       Replace your pillow after 3 years if it has not been washed frequently or covered with a zippered liner.

5.       Think about using your window screens so that you can open your windows for 5 minutes daily.

SIDEBAR

Leading triggers include:

  • Dust mites in beds and pillows
  • Dander from pets
  • Mold growth in walls, bathrooms and basements
  • Pollen from outdoor trees and grasses in your hair that infiltrates your sleep space or living room sofa
  • Fumes from cooking and chemical cleaners
  • Toxic or environmentally unfriendly building materials that permeate indoor air

Remember, you can change that by using the strategies in the book, Clean Design: Wellness for your Lifestyle (Greenleaf, 2015). Create a healthy home environment that manages indoor air quality and protect your family from dust, mold, pollen, fumes, odors, airborne toxins, chemicals and other substances. Create a home environment that nurtures good health.

According to the American Lung Association, “poor indoor air quality can cause or contribute to the development of infections, lung cancer…headaches, dry eyes, nasal congestion, nausea, and fatigue” in anyone, not just those who suffer from asthma and allergies. We can all benefit from living in a more pure home environment.

More physicians are convinced that there is a link between environmental toxins, indoor air quality and allergies. Chemicals we are exposed to in our homes and offices have the power to make us sick, and we can improve our health and wellness using Clean Design principles.

Shopping for Hypoallergenic Options

The pandemic made both me and my clients realize that the CLEAN DESIGN HOME which sells our retail products is more important than ever – and that we should find non-toxic cleaning options and information for day-to-day living, especially since so many of us are working from home. I have pivoted to focus on building out the product line, and have just licensed our brand. So much information involves simple non-toxic options– the ideas are rooted in my bestselling book, Clean Design: Wellness for your Lifestyle.

About Robin Wilson

Her design projects including the White House Fellows office, a part of President Clinton’s Harlem office, and the rustic beach cottage of Robert DeNiro – each project had a very quick turnaround and exacting standards. She was named to the Top 100 Female Founders List in 2020 by INC magazine. Her eponymous licensed brands of textiles is sold at retail and hospitality. She is also in the process of creating Design+Build projects. She is author of two award-winning books: Clean Design She is the first woman with a branded line of custom cabinetry that was sold by over 400 independent kitchen dealers nationwide (2009-2018). First featured in Oprah’s magazines and extensive media coverage since 2005. In May 2013, her furniture line, Nest Home by Robin Wilson, premiered at the International Contemporary Furniture Fair (ICFF) in New York. In 2014, she partnered with consumer products giant Panasonic to promote their latest line of cutting edge products for the home.She is an ambassador to the Asthma & Allergy Foundation of America, and previously served on the board of the Sustainable Furnishings Council.

Cotton Style House – Holiday Edition

Warm weather is just about out, and cold weather is on its way in, so stir up some hot chocolate and grab a warm blanket and your favorite movie because Cotton Incorporated is here to help.

Cotton Incorporated announced the launch of its limited-time holiday shop Monday. It is called Cotton Style House – Holiday Edition and is available exclusively on Amazon.

From now until the end of the calendar year, a variety of cotton apparel, gifting and home items are available, all curated by world-renowned celebrity stylist Irma Martínez.

Using virtual programming and a goal to connect all communities and cultures, the collection aims to bring people together at a time during which togetherness has come in short supply.

You can see actress Debby Ryan and influencer Daniela Ramirez and her husband in their favorite styles by clicking right here. You can also see the entire collection and find the right pieces for your taste.

Marissa Barlin, director of brand partnerships for Cotton Incorporated, said The Cotton Style House is celebrating the holiday season with chic, cotton-rich styles to provide both comfort and joy.

“The collections speak to how consumers anticipate celebrating the season with a focus on personal panache or creating a cozy home,” Barlin said.

With brands like Mara Hoffman, Levi’s, Calvin Klein and STAUD, the collection shows the versatility and comfort of cotton.

Ryan Clark, Gregory Dava, Coco Bassey and Jill Wallace also joined to show off their favorite cotton styles and trendy designs that they’ll be sporting this holiday season.

Each creator worked alongside Cotton Incorporated and Irma Martínez to create unique looks that represent their styles and personalities, and now they’re offering everybody a chance to join in the fun.

To shop the whole collection, you can click right here.

You can also follow Debby Ryan, Jill Wallace, Ryan Clark, Patrick Van Negri, Daniela Ramirez and Gregory Dava on Instagram.

fashion illustration for use by 360 Magazine

FashionGo Has 1st Online Trade Show Event

FashionGo, a leader in the wholesale fashion marketplace, has been quietly dominating the wholesale B2B e-commerce space for vendors and retailers for the last 20 years. The company more than tripled the average number of new registrants this past July and August. With this registration increase coupled with retailer activity that has more than doubled since June and keeps growing, FashionGo is seeing a continuous and exciting surge on their platform.

With its finger on the pulse of what is trending given the platform’s emphasis on in-stock merchandise with more than one million styles and how it is now home to 1,200 wholesalers and 420,000 retailers, FashionGo is redefining how the wholesale industry does business online.

FashionGo just completed its first-ever FashionGo Week — a two week online trade show event experience accelerated by the pandemic to connect thousands of vendors and retailers to discover new opportunities via a powerful digital experience. Designed to bring the trade show format to life in an engaging and powerful digital experience, FashionGo Week allowed vendors to maximize in-season merchandising for retailers with platform tools and features that help with buying decisions.

About Paul Lee:

Paul Lee is the CEO of NHN Global Inc., where he provides executive leadership to several wholly-owned B2B technology businesses including FashionGo, a wholesale online marketplace for the fashion apparel, accessories, footwear and beauty industries.

Paul began his career in investment banking primarily in mergers & acquisitions. His 14-year tenure on Wall Street included roles at many prominent firms such as Citigroup, Dresdner Kleinwort Wasserstein, Merrill Lynch and Berenson & Company with a focus on Fortune 500 companies in the consumer & retail sectors. His notable clients included Wrigley, Best Buy, Sally Beauty, CKX (owner of American Idol) and Nordstrom (advised on sale of their Faconnable brand).

In 2014, Paul pivoted from Wall Street to C-level executive roles and eventually transitioned to NHN Global, a subsidiary of South Korean-based NHN Corporation, for three years before taking the role as CEO at NHN Global in January 2020. His expansive career path and far reaching skill set are serving NHN Global well in the companies’ pursuit of strategically expanding in North America.

Paul is a graduate of SUNY at Binghamton and Cornell University’s Johnson Graduate School of Management. He currently resides in Los Angeles with his family.

Allison Christensen illustrates a watch for 360 Magazine

Luxury Watches In & Out of Style

Millions of dollars worth of expensive timepieces are on sale in the market. The point is having a watch that serves time but also the extreme engineering feat behind it. It is about the ability, the style factor, and the precision. Patek Philippe’s Gobbi Milano “Heures Universelles” is nothing less spectacular and nothing sort of affordable. Worth £6,849,669 it is a big investment, but keeping records of Patek’s consistent ranking; it has quite the resale value. In the market of collectible watches, Patek is a household name. A name you can trust.

Among the top 10 luxury watches that have made it big, below are some noteworthy mentions. Rolex’s Paul Newman Daytona 6239 is a splendid watch indeed. With a whopping €14,712,483, you can expect the craze and high-risk investment factor associated with it. It can have any reference number besides above, like 6264, 6265, and so on. Its prime configuration to details is the prize you win here. But, why is this particular watch so expensive? Why should one invest millions of big bucks into it?

The myth behind Paul Newman’s watch is that when it went up at auction in 2017, it became the most expensive watch to be sold at a staggering $17.8 million. This was totally unexpected, and there was nothing sort of surprise here. It slowly earned its popularity due to laws of supply and demand, and because hardly anyone was interested in buying them, Rolex didn’t manufacture them anymore. Thus, some of these watches become collectibles and treasures because there is just a handful, and therefore their prices soar high.

But, is this a good investment, was our next question? And, from online forums, we can speculate that despite a doubt, Rolex’s Daytona is the perfect model to invest in today, it is only a chronograph. IT is known for its high value and prestige. The market value is steady and easily doubles the original price today.

Thus, from the brief example, we can see how having such a watch can be used as collateral in high-stakes gambling games, table casinos, and sports betting. Watches act as collaterals for a number of things. Below is a list of the best watches you can invest in today.

Investments should always stand the test of time. In the above infographic, you can see the brands that have been successful in doing so. Research from Betway has shown Rolex’s Chronograph has stayed above 250% of the time in the list of best watches to invest in while other brands include Breitling, IWC, and tau Heuer. Using this information, you can assess and spend your millions into some watches, a couple of them, and expect to win big at an auction in the future. It is all about the law of supply and demand, and some luck.

These brands sell and make stylish watches, and they never go out of style. The factor of detailing, design, and aesthetics is one of the key reasons. But, then there are also other factors like the association with famous celebrities and personalities. There can be anything that hikes up the worth of a seemingly common watch.

Illustration, 360 magazine, sara sandman

Glitter Up the Dark: How Pop Music Broke the Binary

Glitter Up the Dark: How Pop Music Broke the Binary

A sharp, insightful, wide-ranging survey of the queerness coursing through pop music history, Sasha Geffen’s first book shows how music allows rigid gender roles to fall away in a sensual and ambiguous exchange between performer and listener.

Starting with early blues and the Beatles and continuing with performers such as David Bowie, Prince, Missy Elliot, and Frank Ocean, Geffen explores how artists have used music, fashion, language, and technology to break out of the confines mandated by gender essentialism and establish the voice as the primary expression of gender transgression. From glam rock and punk to disco, techno, and hip-hop, music helped set the stage for today’s conversations about trans rights and recognition of nonbinary and third-gender identities. Glitter Up the Dark takes a long look back at the path that led here.

Glitter Up the Dark Playlist

Praise for GLITTER UP THE DARK

“[Glitter Up the Dark] is a unique examination of gender fluidity and queerness across genres of popular music; a must-read for music lovers.”—Ms. Magazine

“Fortunately, there are progressive art objects. There are transgressive art objects. But every now and then, we get revolutionary art objects that change how we talk, read, and think. Sasha Geffen’s Glitter Up the Dark changed the way I hear music and the convenient way I understand gender and performance in and outside of music. One will not hear or reproduce traditional understandings of gender ever again after experiencing this boldly brilliant book.”—Kiese Laymon, author of Heavy

“With simply brilliant writing and joyfully queer insights, Sasha Geffen dives deep into rock’s gendersmashing history, reminding us of the ecstatic potential when art and transgression collide.”—Michelle Tea, author of Against Memoir and creator of the Drag Queen Story Hour

“How does music make gender audible in all of its rich, expressive, shifting forms, far beyond binary definitions? How have artists as ubiquitous as the Beatles and as cult-yet-crucial as Poly Styrene or Wendy Carlos helped us hear and understand the truths of bodies who, as the author writes, demand to choose their own shapes? This scintillating and deeply considered history of pop’s queer and trans history answers those questions with inspiring stories of rebellion and community, bratty punks and androgynous poets, studio inventors and prophets of the dance floor. An absolutely necessary account of what has always been the heart of popular music: transformation.”—Ann Powers, author of Good Booty

“Sasha Geffen follows the glamour and the glitter across a musical universe of queer and trans performances. Not looking simply at particular stars nor following a musical movement like punk from its roots to its demise, Glitter Up the Dark travels the multiple lanes of a trans-musical express. With riffs on the trans voice, careful attention to histories of performance, reception, and fashion, and theories of queer time and space, this book sparkles and glows. Read it, listen to it, love it.”—Jack Halberstam, author of Gaga Feminism

$18.95 paperback
978-1-4773-1878-2

PUBLICATION DATE:
APRIL 7, 2020

NFL, szemui ho, 360 MAGAZINE

Half Time Show Analytics x Talkwalker

SUPER BOWL LIV – Half Time Report – Social Media Says Shakira Stole the Show

As the Super Bowl rolls on, here is a look at the first half (and halftime) updated social media results from international Social Media Analytics Firm Talkwalker. These numbers were updated at 8:45 p.m. Sunday.

Shakira has 1.17 million mentions so far!

J-Lo has around 250,000. 

If mentions alone tell the story, Shakira stole the show, but Shakira does have a much more active fanbase on social media – more so than Lopez.

Others with big numbers, include:

Latin artist J-Balvin, who was also part of the halftime show, has 74,000 mentions

Bad Bunny with 145k mentions.

The first big joke of the halftime show on social was people comparing Bad Bunny’s outfit to Ali G’s. 

Pepsi Halftime Show had 186,000 mentions

Sentiment surrounding the halftime show was 44% positive, 6% negative (remaining 50% neutral), according to Talkwalker

Below is a heatmap around the halftime show conversation, with several important trends to note. OIf course it’s a huge topic of conversation across the country, like every year, but the conversation is just as heavy in Colombia, in Mexico City, Rio & Sao Paolo, and in Puerto Rico, due largely to the performers. Conversation is also popular in Britain – where the NFL is trying to grow the game.

About Talkwalker 

Talkwalker is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening social listening and advanced social media analytics . Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

Ethan Solu, 360 MAGAZINE

The Hottest Looks Straight from the Catwalk for Spring/Summer 2020

Some people mistakenly assume that fashion is about conforming to the crowd. Believing that style is something shared by the masses, they shy away, writing it off as shallow, frivolous, and unimportant. Anyone who has ever had a flair for it, however, knows that this is not the case. Art made (quite literally) material, it is a way to express oneself, to make a bright and unashamed mark on the vibrant world around you. 

The catwalks are, of course, where fashion is done best. Providing a glimpse into the minds of the most talented and fantastical designers, their shows are a source of inspiration – one that all of us can sip from. Sharing sartorial delights and chic ideas, here are a few of the looks you might want to add to your own wardrobe in spring/summer 2020.

Neon 

Observers often ask themselves what the season’s key color is, but for spring/summer 2020, there isn’t one single shade to steal the limelight. Instead, it’s a certain palette that’s proven popular: neon. With an explosion of eye-catching color seen on catwalks ranging from Christopher Kane to Valentino, this a trend that’s bright, vibrant, and unashamed of making a statement. While the head-to-toe look might not be quite as easy to carry off in a more everyday environment, add a few key pieces to your wardrobe this spring to bring it up to speed.

Elegant and ethereal

Sometimes a fashion is not easily defined as a simple color or style: it’s more about an aesthetic. Elegant and ethereal is one of them, with diaphanous white dresses proving all the rage for spring 2020. We saw this everywhere from Alexander McQueen to Miu Miu, with ivory and porcelain outfits helping to bring a dreamy and romantic vibe to the stage. It’s not only about choosing the correct shade, however; lace, satin, and a delicate drape are essential to nailing the look this summer season.

Astrology and the occult

Another trend we saw repeated was intricate, zodiac-inspired outfits. The models’ garments were based on the occult and supernatural elements celebrated by those who believe in divination and destiny. The popularity of psychic readings has held a steady course for many years, helping people to find a clarity that might otherwise elude them in their daily lives. TheCircle suggests this might be because we have all at some point felt like we had something of a sixth sense. Now it seems the fashion world wishes to capture that sphere, with the astrological symbols and star-spangled constellations that typically accompany it and flowing navy and black silhouettes dotted with rich silver and gold detailing.

If you can’t stretch to such material masterpieces with your own meager budget, one way to incorporate the look into your wardrobe this summer is to pair long, dark dresses and/or leather skirts and trousers with richly detailed jewelry, such as extravagant earrings and arm bangles. Think witch meets fortune teller, and you’ll have got the look to a tee.

When it comes to updating your look this summer, a number of new and exciting styles are set to dominate in clothes stores and on the catwalks. Their diversity is key, as it allows you to find a fashion to match your preferred aesthetic, giving you the ability to remain on-trend while still expressing exactly who you are.

Tennessee, 360 MAGAZINE

What’s New in TN

New & Trending

Bledsoe County Geocaching Tour, Pikeville – Discover fascinating stories, spectacular views and great food as your GPS guides you on an adventure. As part of this new geocaching tour, 44 geocaches are hidden at sites across Bledsoe County, the Sequatchie Valley and at Fall Creek Falls State Park.

Go West Young Man: Western Frontier Couture of Manuel Exhibit at Monthaven Arts & Cultural Center, Hendersonville – Known as the “Stylist to the Stars,” Manuel’s signature designs are known for their elaborate, rhinestone embellishments which have covered Salvador Dali, Johnny Cash, Elvis Presley, Marty Stuart, Dwight Yoakam and more. Manuel’s styles have awed audiences and fans around the world.

The Walls Art Park, Waverly – This art park is a one-of-a-kind park where artists can express themselves with their art by painting on the walls. Artists are invited to come out, pick a wall, and create whatever is in their soul.

New Restaurant, Attraction & Shop Openings

Portland Pizza and Pub, Portland – This restaurant serves delicious, creative pizzeria and local brews.

Back Dō/Mi Yard, Memphis – Inspired by many trips to Jamaica, local restauranteur Karen Carrier adds another concept to her brand. This restaurant is behind her other restaurant, The Beauty Shop, and highlights elevated takes on classic Caribbean food.

Coastal Fish Company, Memphis – This restaurant is making great seafood selections even more accessible to the Mid-South area. From the owners of local, fine-dining restaurants Flight and Southern Social, this venture’s menu features items like oysters with wasabi apple or passionfruit chili sorbets as opposed to the typical garnishes.

Marcy Jo’s Muletown, Downtown Columbia – Open November 2019, Marcy Jo’s Muletown, sister restaurant of iconic Marcy Jo’s Mealhouse & Bakery, serves up home-cooked breakfast and lunch daily, and features monthly songwriters’ nights.

The Ice Cream Social, Gallatin – Unique ice cream parlor located inside Filly’s Game and Grill on the downtown Gallatin Square.

Cooking 101 Restaurant and Cooking Classes, Hendersonville – Enjoy a prepared meal or learn to make your own yummy dishes at this eatery.

Simpl, Knoxville – Owner and Executive Chef Kendall Ball serves up southern small plates made with locally-sourced ingredients, upscale takes on classic bar snacks and Instagram-worthy brunch fare.

Perk City, Knoxville – This coffee shop offers a bottomless cup and baked goods including lavender blackberry cornbread. Inside, there are historic pictures of the area and a space for local artists and other “makers” to display their work. Each month, the shop offers a specialty drink to benefit a local charity.

Mountain Monster, Pigeon Forge – A 200-foot-tall drop tower featuring three rides in one, anchors the Tower Shops at Mountain Mile. The Tower Lawns at Mountain Mile are also open.

Monster Mash Burgers, Sevierville – The themed restaurant inspired by classic horror movies, serves up house-ground burgers, hotdogs, and out-of-this-world milkshakes.

Ogle Brothers General Store, Sevierville – Step back in time and shop for Christmas gifts. Local honey, jams and more line the shelves at this “farmer’s market” concept store.

New Distilleries and Breweries

Gutter Bound Distillery, Hurricane Mills – American spirits crafted in the spirit of the American Craftsman. Each bottle produced at the first legal distillery in Hurricane Mills contains locally-produced, small-batch, handcrafted spirits.

Elst Brewing Company, Knoxville – Elst was created by four Knoxville neighbors that shared an appreciation for great tasting beer and the process of creating a recipe, sourcing the finest ingredients and combining them with precision and science.

Junction 35 Spirits, Pigeon Forge – Straight from the hills of The Smoky Mountains, Junction 35 Spirits is bringing a long-time family tradition to the public. The rich local history of making and running spirits diverging with the Master Distillery brings together a taste like no other.

New Hotels

Arrive Hotel (Nov. 2019), Memphis –This boutique hotel will sit in the middle of the South Main Arts District, across the street from the National Civil Rights Museum. With 62 rooms, an onsite bakery (Hustle and Dough), bar (Longshot), and cocktail spot, this new hotel will mesh right into the neighborhood’s eclectic, Memphis vibe.

Central Station, Memphis – One of the city’s newest hotels stands in the 105-year-old Amtrak station in the heart of the South Main Historic Arts District. With 123 rooms, this property, which is also part of Hilton’s Curio Collection, combines historic and artistic elements to create an experience that is uniquely Memphis.

The Harpeth Hotel, Franklin – Opening in winter 2019, The Harpeth Hotel, a Curio by Hilton property, will become downtown Franklin’s most luxurious hotel featuring 119 rooms. With a nod to the local flavor, 1799 Kitchen inside The Harpeth Hotel will feature mouthwatering dishes and distinct cocktails.

The Historic Central Hotel(Feb. 2020), Sevierville – The boutique hotel is slated to open in historic downtown Sevierville. The luxurious two-bedroom units feature full kitchens, a fireplace, a private balcony and more. On the ground floor, find The Honeybee Coffee Co. as well as Prawns, a new seafood restaurant.

The Ridge Outdoor Resort, Sevierville – With 50 RV campsites, tiny home glamping and luxury tent camping, this truly is a unique place to stay. Look for more additions coming soon to The Ridge including a dog park, pickleball court and gaga ball courts.

Winter Events Across Tennessee (November-February)

Gaylord Opryland’s “A Country Christmas”  (Nov. 8-Jan. 1), Nashville – Marvel and celebrate the season at Gaylord Opryland’s “A Country Christmas” featuring more than 3 million lights, nine acres of stunning décor, a Build-A-Bear Workshop, gingerbread decorating corner and ICE! featuring “A Christmas Story” in 2 million pounds of colorful, hand-carved ice sculptures and slides.

Zoolumination (Nov. 15-Jan. Dec. 30), Nashville – See the Nashville Zoo in a whole new light at the country’s largest Chinese lantern festival. Zoolumination features over 500 custom-made silk lanterns, elaborate displays with animals, holiday-themed scenes and even a 200-foot-long dragon.

Outdoor Ice Skating at Wilderness at the Smokies (Nov. 15, 2019-Jan. 5, 2020), Sevierville – Families can enjoy the tradition of ice skating during the holidays and enjoy a cup of hot cocoa at the 3,200 square-foot ice rink. Indoors, a variety of fun festivities take place, including visits with Santa, story time with Mrs. Claus, cookie decorating, crafts, games and shopping in specialty gift shops.

Shadrack’s Christmas Wonderland (Nov. 15, 2019-Jan. 5, 2020), Sevierville – Drive through LED lights, experience live music and fun activities for the kids, including crafts and photos with Santa at Smokies Stadium.

The Dancing Lights of Christmas(Nov 16, 2019-Jan. 4, 2020), Lebanon – Load up the car and see over 2 million lights dancing to the music on the radio at the Wilson County and the James E. Ward Agricultural Center.

Candy Christmas at Crave Golf Club (Nov. 20-Jan. 5, 2020) Pigeon Forge – The interactive mini-golf course transforms into a candy-themed winter wonderland with garland, wreaths, candy canes, Christmas trees and more lights than Willy Wonka would have ever approved.

Holidays Under the Peaks (Nov. 22-Dec. 24) Chattanooga – Nothing says “holidays” quite like wearing your PJs in public or seeing Santa Claus decked out in a wetsuit and fins. At the Tennessee Aquarium, underwater appearances by SCUBA Claus and the chance to sip hot cocoa and cuddle up in your coziest jammies while watching The Polar Express 3D are the most jingle-worthy of seasonal traditions.

Let It Glow Christmas Light Show (Nov. 22-Dec. 30), Union City – Drive through 50 acres of thousands of twinkling lights synced to classic songs at Discovery Park of America. The cost is $10 per car. Be sure to purchase a pair of 3D glasses to see dazzling displays.

GLOW Nashville(Nov. 22-Dec. 31) – Witness one of the country’s tallest Christmas trees, millions of lights, and a life-size Santa’s Workshop, ice skating, tubing experiences and plenty of holiday activities at First Tennessee Park.

Enchanted Garden of Lights (Nov. 22-Jan. 4, 2020), Rock City in Chattanooga – Immerse in this award-winning holiday lighting spectacular with live music, holiday treats like gingerbread cookies and hot cocoa, and delight in magical decorations.

Smoky Mountain Winterfest(Nov. 22, 2019-Feb. 17, 2020), in Pigeon Forge, Gatlinburg and Sevierville – Smoky Mountain Winterfest offers a spectacular display of lights and events to celebrate the season with light displays, shopping, award-winning shows and attractions — all while showcasing the winter beauty of Great Smoky Mountains National Park.

“Night of Light,” Christmas Tree Lighting on the Town Square(Nov. 23), Columbia – The much-anticipated tree-lighting ceremony features a majestic, 40-foot Christmas tree on the Courthouse Square. It’s a magical night of holiday music and entertainment sure to usher in the joy and splendor of the holidays. The special guest emcee is nationally-syndicated country radio personality Blair Garner who has captivated the airwaves for 30 years. Admission is free.

A Very Maury Christmas Holiday Market(Nov. 23), Columbia – This regional holiday market features over 30 quality vendors in downtown Columbia. A $5 donation is accepted at the door.

Colonial Coffee: A Revolutionary Drink(Nov. 23), Elizabethton – Roast up beans, use a hand mill to grind coffee, brew a pot over the open hearth, and enjoy a hot cup of history 11 a.m. at Sycamore Shoals State Historic Park.

Holiday Lights at Cheekwood Estate & Gardens (Nov. 23-Jan. 5), Nashville – Celebrate the season with 1 million lights, holiday concerts, cookie decorating, gingerbread workshops, s’mores stations, art and live reindeer.

 “A Christmas Carol” at the Roxy Regional Theatre (Nov. 28-Dec. 21), Clarksville –  Ebenezer and his ghostly encounters come to life in this lavish and thrilling musical adaptation of Charles Dickens’ most well-known story.

Drive-Thru Christmas Lights at the Clarksville Speedway (Nov. 28-Dec. 31), Clarksville – Enjoy over one mile, and over 1 million lights from the comfort of your car.

Holiday Tea and Thanksgiving Marketplace(Nov. 29-30), Rugby – Relax from the hustle and bustle of the season 1-3 p.m. at Uffington House in Historic Rugby.  Tickets are $22 and $16 for children under age 12.

Downtown Peppermint Trail(Nov. 29, 2019-Jan. 5, 2020), Knoxville – Stroll downtown to see trees, windows, doors, and patios dripping in lights and dipped in peppermint. More than 100,000 lights and garlands throughout downtown create a winter wonderland; and restaurants, bakeries, coffee shops, bars and boutiques offer peppermint specials.

Elf on the Shelf(Nov. 29, 2019-Jan. 5, 2020), Knoxville – Scout elves will land in Knoxville to begin the scavenger hunt. Children of all ages are invited to pick up a North Pole Pass at any of the participating businesses to help guide them through the adventure. There will be treats and prizes along the way until adopted scout elves return to the North Pole.

Christmas with the Annie Moses Band (Nov. 30), The Caverns in Pelham – On the Saturday after Thanksgiving, escape to the Cumberland Mountains to hear the Annie Moses Band, a classical-crossover string and vocal band made up of six virtuosic siblings. 

Festival of Lights at Drakes Creek Park (Dec. 1-15), Hendersonville – For the first time, the City of Hendersonville will host a drive-thru of Christmas light displays through Drakes Creek Park.

Christmas on the Cumberland (Nov. 26-Jan. 1, 2020), Clarksville – One million lights illuminate the half-mile Cumberland Riverwalk with captivating displays. Special crafts, dances, choirs and other activities will take plan on select Saturdays. This free event is a treasured tradition open 5-10 p.m. Sunday-Thursday and 5-11 p.m. Friday-Saturday.

Christmas in Olde Jonesborough (Nov. 30-Dec. 21), Jonesborough – Tennessee’s oldest town features a month-long series of events and activities for the holiday season along with music, storytelling, visits from Santa and a Christmas Market. The series kicks off with Whoville and Small Business Saturday Nov. 30.

Christmas Carriage & Wagon Rides (Dec. 6-8, 13-15, 20), Cookeville – Enjoy a horse-drawn carriage or wagon ride in Dogwood Park down the grand sidewalk around the Christmas Tree while the music and light show plays.

Christmas Candlelight Tour of Homes (Dec. 7), Murfreesboro – Usher in the holiday season with an enchanting tour of historic homes, distinctive churches the Oaklands Mansion while listening to the music of carolers from local schools and churches.

Candlelight Christmas (Dec. 14), Collinsville – Docents will take guests on guided tours of the pioneer settlement 4-8 p.m. See 16 structures from mid-19th Century adorned with primitive period holiday décor along with music, hot chocolate, food vendors and crafts for the kids.

Dickens of a Christmas(Dec. 14-15), Franklin – Middle Tennessee’s largest outdoor Christmas festival returns for its 35th year of filling Main Street with over 200 musicians, dancers and characters from Charles Dickens’ famed stories along with southern artisans and makers from across the South.

Elvis Presley Birthday (Jan. 8- 11, 2020), Memphis – Graceland gears up to celebrate what would have been Elvis Presley’s 85th birthday. With four event-filled days and appearances by Priscilla Presley, there’s no better way to celebrate The King!

Chocolatefest – (Jan. 25, 2020), Knoxville – Enjoy chocolate from area chocolatiers, restaurants & bakeries at World’s Fair Exhibition Hall.

“Home, Heart, Heritage: Black History Month Historical Art Workshops & Quilt Program” (Feb.2-23, 2020), Hendersonville – Celebrate and honor Black History Month at Monthaven Arts & Cultural Center and help create a quilt that tells the story of momentous African American figures and moments in history.

Rose Glen Literary Festival (Feb. 22, 2020), Sevierville – This festival at Sevierville Convention Center features premier southeastern authors, speakers and a book fair. The Keynote Speaker is Therese Anne Fowler (ZThe Well-Behaved Woman, A Good Neighborhood). Additional speakers include:Walter Ziffer (Confronting the Silence), Dr. Bill Bass (The Body Farm novels), Michael Knight (The Briarwood School for Girls), S.J. Dalhman (A Familiar Wilderness: Searching for home on Daniel Boone’s Road), and Paul Brown (Rufus: James Agee in Tennessee).

For a complete list of what’s happening in Tennessee, visit tnvacation.com/calendar.