Posts tagged with "travel during covid-19"

Travel illustration by Samantha Miduri for use by 360 Magazine

3 Ways Technology Will Change How We Book Travel

The travel and hospitality sectors are in the midst of a massive technological transformation that will affect how you book travel and stay at hotels moving forward. Tech savvy customers will come to expect the convenience that artificial intelligence brings. This vision is what I like to call ‘high-tech automation with high-touch personalization and customization.’

Here are three mega-trends leading the way toward realizing this vision:

Artificial Intelligence Will Personalize Your Travel Booking Experience 

Online travel agencies (i.e. Expedia, Booking, or my company HotelPlanner) are working toward becoming smarter, more seamless and more personalized and customized than ever before. Access to increasing amounts of data is transforming the customer experience for online booking, allowing for smarter search functionality and better tailored results for each unique customer.

As for the top customer concerns of price and flexibility, the solutions brought by AI can lead to enhanced hotel inventory connectivity to deliver better price accuracy and more real-time options to fit any budget.

For example, the hotel booking engines of the future will already know you want a hotel with a good gym or pool, that’s pet friendly or eco-friendly, or has some other amenity, feature, or price point that’s important to you.

Voice-Enabled Services Will Grow With the Rise of the ‘Internet of Things’

AI-driven advancements in natural language recognition are making voice search the industry’s next big trend. Voice activation will continue to expand with the rise of the Internet of Things and smart homes, smart cars and smart offices.

For example, at the height of the pandemic, my company launched what we believe is the next generation of call center customer service:  a 24/7 global gig-economy based call center connected to customers through AI-enabled VOIP. This voice-enabled technology allows us to connect the right customer with the right agent to provide personalized service, and to convert more sales of course.

And now you can even use Alexa to make a hotel reservation. (Give it a try and please email your feedback to feedback@hotelplanner.com).

Big Data & Predictive Analytics Will Know You Better Than You Know Yourself

Data is king, but only if you know how to interpret the data in real-time for ‘actionable intelligence’ as they say in the military. Travel technology firms and hotels will employ predictive data analytics and advanced machine learning solutions to anticipate and then deliver more bespoke services based on each customers’ unique needs and wants.

For example, at hotels this might include contactless check-ins, Alexa devices in your hotel room, or perhaps the hotel gym’s personal trainer offers you a free session since the hotel already knows that health & fitness is important to you.

For online travel agencies, they will focus on a more personalized user experience to engender your customer trust and loyalty. So when you go to search for a hotel, the site already knows exactly the type of hotel you want based on previous bookings or your unique digital footprint.

These are just a few examples of how technology is rapidly evolving to meet the current and future needs of travelers who are now expecting a more tech-savvy and personalized experience.

Written by John Price, Co-Found and CIO, HotelPlanner

 

John Price headshot via Christine Lenzo for use by 360 MAGAZINE
Rita Azar for use by 360 Magazine

FASTEST GROWING TOURIST ATTRACTION OF KOREA – INCHEON

Korea has quickly earned increasing global interest and attention with the rise of online cultural trends. So many people are intrigued by the experience of Korean culture, and since Korea has been continuously recuperating from COVID-19, the Incheon Tourism Organization predicts that international tourists will be able to indulge in trips to Korea very soon.

Seoul has been often regarded as the leading tourist attraction in Korea, but Incheon may triumph over Seoul modernly. Conveniently located by the sea amongst islands and numerous filming locations of Korean cultural content, tourists can now encounter trips in the area with Incheon’s smart tourist platform.

Incheon Tourism Organization suggests the following tourist locations to get to know the true essence of Incheon.

Wolmido Island – Location from Squid Game

Wolmi Theme Park (Wolmi My Land) opened in 1992 and is the oldest amusement park in Wolmido. The park has become exceptionally popular as it was the filming location of Squid Game, where Deoksu meets his gang members. Fans come near and far to get photo ops at Wolmi There Park, indulging in dalgona like the characters from Squid Game and to admire the breathtaking sunsets.

Yeongjongdo Island – The Heart of Korean Content

Yeongjongdo Island is typically the first site that tourists encounter, as many international airlines arrive in Korea via Incheon International Airport. One of the top art and entertainment resorts in Yeongjongdo Island, Paradise City, is noteworthy for the multitude of music videos, photoshoots and fan meeting sites for K-Pop artists. Paradise City isn’t the only filming location for Korean content from TV series to reality shows in Yeongjongdo Island. Eurwangni Beach is where BTS filmed one of their music videos, and is a must-visit for those looking to appreciate a stunning sunset in Korea.

Incheon Open Port – Smart Travel via Incheon Easy App

Incheon Open Port may just be the most significant historic tourist attraction that allows for an experience of the 19th century, and the present. Domestic and international visitors can take pleasure in these trips by using the Incheon Easy app. The app includes tourism suggestions, transportation reservations and a luggage keeping service. Download the Incheon Easy app if you plan on traveling to Incheon soon. (Available on Google Play and App Store).

If you’re in search of the perfect tourist destination that will submerge you in culture, entertainment and history, you’ve found exactly that in Incheon.