Posts tagged with "korea"

TAEYANG × JIMIN

Global superstars TAEYANG (of BIGBANG fame) and Jimin of BTS come together for one of the most anticipated and unexpected K-Pop releases of the 2020s. Listen to “VIBE (feat. Jimin of BTS)” HERE via THEBLACKLABEL/Interscope Records

The magnitude of the collaboration cannot be understated. Not only is it a cross-generational release uniting superstars of different eras, it also connects two artists from the biggest boy bands of all time. If anyone can live up to that hype, it’s TAEYANG. The BIGBANG legend and lead singer has inspired generations of K-Pop artists.

It’s impossible to talk about K-Pop’s global ascent without discussing BIGBANG, one of the most influential and decorated acts in the late 2000s and 2010s. They were the first to gain global recognition, performing at stadiums worldwide for millions of fans in record-breaking numbers and have influenced countless acts in the genre for their various musical styles and self-production. Dubbed the “Kings of K-Pop,” BIGBANG is one of the best-selling boy bands of all time, winning over 100 awards, being on the New York Times “Best Concerts List”, and winning “Best Worldwide Act” at the MTV Europe Awards.

In addition to making history with the band, TAEYANG is also an accomplished solo artist, releasing four massively successful albums including two that have gone #1 on Billboard’s World Albums chart with a string of hits including “Eyes, Nose, Lips” which won “Song of the Year” on all the major Korean award shows.

As both TAEYANG and Jimin are vocalists with outstanding dancing ability, their collaboration is effortlessly smooth and flawless. TAEYANG and Jimin both partook in the song composition along with TEDDY, a long-time collaborator and Producer for TAEYANG and BIGBANG. TEDDY is also the Founder of THEBLACKLABEL. Also participating is an established lineup of Songwriters and Producers in Kush, Vince, and 24 from THEBLACKLABEL.

The track is accompanied by a suitably dazzling visual, which showcases the duo’s slick dance moves and undeniable charisma. Watch it HERE

With “VIBE”, TAEYANG and Jimin add another undeniable anthem to their already glittering discographies while celebrating this unprecedented moment in K-Pop history.

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Ateez Asian group releases new music via 360 MAGAZINE

ATEEZ – THE WORLD

Billboard charting global K-Pop group, ATEEZ, is ready to make waves once again with the arrival of their new EP THE WORLD EP.1 : MOVEMENT out now via Sony Music Korea/RCA Records – click here to listen. Following a successful arena tour across U.S. Europe and Japan in 11 cities with a total of 180,000 audiences combined, ATEEZ begins their newest chapter of their “THE WORLD” series. Known for their delivery of their narrative in both their music and visual components, ATEEZ’s THE WORLD EP.1 : MOVEMENT revolves around the theme of breaking free from dystopian society that suppresses emotions by awakening people’s passion with their music and movement.  

 

THE WORLD EP.1 : MOVEMENT is comprised of 7 tracks, featuring their lead track “Guerrilla” – each track serves as a reflection of ATEEZ’s narrative of creating movement of change against the dystopian world. ATEEZ members, HONG JOONG and MIN GI, have co-written the lyrics for 6 out of 7 tracks, including “Sector 1”, “Cyberpunk”, “Guerrilla”, “The Ring”, “WDIG (Where Do I Go)” and “New World.” The lead track “Guerrilla” is accompanied by a music video, where its preview version garnered over 1.7M views on YouTube alone ahead of their EP release – watch here

The 8-membered K-Pop superstar group has been demonstrating their exponential growth and reach, as they have not only charted on Billboard 200 with each release since ZERO : FEVER Part.3, but also taking the stage at bigger venues since their last tour. In addition, ATEEZ announced their next world tour ATEEZ WORLD TOUR THE FELLOWSHIP : BREAK THE WALL dates for South Korea, U.S., Canada, and Japan. More information about ATEEZ’s world tour is to be released.

Photo: KQ ENTERTAINMENT

K-pop boy band inside 360 Magazine

Seventeen – Face the Sun

K-pop stage-breakers SEVENTEEN are back with their 4th studio album Face the Sun. 

Arriving 2 years and 8 months after their last full-length album, Face the Sun taps into the 13-piece act’s candid ruminations on their fears and aspirations in reaching for greater heights. 

By likening their greatest fear and simultaneously their ultimate goal to the ‘Sun,’ SEVENTEEN boldly express their determination to venture forth through the lead single “HOT.” The accompanying video for the hip-hop based track is packed with intricate motifs and snippets of the song’s riveting choreography, raising anticipation for the high-caliber performances of the track to come.

Including “HOT” and the act’s first English single “Darl+ing” released in April, the new album consists of 9 tracks in total: “DON QUIXOTE,” “March,” “Domino,” “Shadow,” “‘bout you,” “IF you leave me” and “Ash.” As one of the team’s main producers and the leader of its vocal team, WOOZI co-wrote all 9 tracks.

Face the Sun set an all-time high pre-order sales record for SEVENTEEN early on, surpassing the 2 million mark a week ahead of its release. 

The K-pop performance powerhouse will showcase live performances of selected tracks from the album during their comeback show on HYBE Labels’ official YouTube channel at 7 PM KST on May 28.

About SEVENTEEN:

Racking up 2 billion streams and selling 10 million albums, SEVENTEEN—comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO—has rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The group’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Living up to the title of “K-pop Stage-breakers,” SEVENTEEN has unassumingly made history and become one of the biggest groups ever due to their world-class synchronization, jaw-dropping choreography, and tight teamwork. Moving at an unparalleled pace, the K-pop stage-breakers made their U.S. television debut on The Late Late Show with James Corden in January 2021 and followed it with unforgettable performances on The Kelly Clarkson Show, The Ellen DeGeneres Show, Jimmy Kimmel Live! and MTV’s Fresh Out Live. SEVENTEEN’s latest EP Attacca debuted at No. 1 on Billboard’s Top Album Sales chart and No. 13 on the Billboard 200. It sold over 1.3 million copies in the first week of release, earning the K-pop superstars the “quintuple million seller” title as it joins their last four consecutive releases—An Ode, Heng:garæ and ; [Semicolon], Your Choice—in selling over 1 million copies each.

Follow SEVENTEEN:

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Photo courtesy: PLEDIS Entertainment

Seventeen inside 360 MAGAZINE

Seventeen – Darl+ing VIDEO

Watch HERE.

K-pop stage-breakers SEVENTEEN just dropped their first English language single “Darl+ing” at midnight ET. Arriving ahead of their full-length album to be released in May, the single opens a new, heartfelt chapter in the band’s story. 

Built on a sweet-sounding but addictive chorus and an enthralling line of synths, “Darl+ing” is an eloquent expression of the 13-piece act’s admiration for the idea of ‘togetherness’. Like many of their previous hits, “Darl+ing” is also a self-produced track. The leader of the band’s vocal unit WOOZI took part in producing the single, credited for both its lyrics and composition.

A cinematic depiction of a new chapter in SEVENTEEN’s journey, the accompanying music video is packed with ethereal aesthetics and hints about stories to follow. The video shows the thirteen members traverse past an idyllic world that overflows with light and venture into a state of darkness, piquing curiosity around the forthcoming full-length album.

As global fans welcome their highly anticipated return, the K-pop superstars are slated to present their very first performance of “Darl+ing” at 5 PM ET today on MTV Fresh Out Live.

SEVENTEEN’s collaborative project with Apple is also being launched in time for the release. The K-pop creatives and Apple embarked on the first K-pop Today at Apple Remix session today in Korea. During the 60-minute sessions to be held initially in Apple stores in Korea and then across Asia, attendees will discover more about the band’s creative process and be guided to create a one-of-a-kind remix of “Darl+ing” using GarageBand and Apple’s devices. 

About SEVENTEEN:

Racking up 2 billion streams and selling 10 million albums, SEVENTEEN—comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO—has rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The group’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Living up to the title of “K-pop Stage-breakers,” SEVENTEEN has unassumingly made history and become one of the biggest groups ever due to their world-class synchronization, jaw-dropping choreography, and tight teamwork. Moving at an unparalleled pace, the K-pop stage-breakers made their U.S. television debut on The Late Late Show with James Corden in January 2021 and followed it with unforgettable performances on The Kelly Clarkson Show, The Ellen DeGeneres Show, Jimmy Kimmel Live! and MTV’s Fresh Out Live. SEVENTEEN’s latest EP Attacca debuted at No. 1 on Billboard’s Top Album Sales chart and No. 13 on the Billboard 200. It sold over 1.3 million copies in the first week of release, earning the K-pop superstars the “quintuple million seller” title as it joins their last four consecutive releases—An Ode, Heng:garæ and ; [Semicolon], Your Choice—in selling over 1 million copies each. 

Follow SEVENTEEN:

Instagram | Twitter | Facebook | TikTok | YouTube | Spotify | Apple Music

Rita Azar for use by 360 Magazine

FASTEST GROWING TOURIST ATTRACTION OF KOREA – INCHEON

Korea has quickly earned increasing global interest and attention with the rise of online cultural trends. So many people are intrigued by the experience of Korean culture, and since Korea has been continuously recuperating from COVID-19, the Incheon Tourism Organization predicts that international tourists will be able to indulge in trips to Korea very soon.

Seoul has been often regarded as the leading tourist attraction in Korea, but Incheon may triumph over Seoul modernly. Conveniently located by the sea amongst islands and numerous filming locations of Korean cultural content, tourists can now encounter trips in the area with Incheon’s smart tourist platform.

Incheon Tourism Organization suggests the following tourist locations to get to know the true essence of Incheon.

Wolmido Island – Location from Squid Game

Wolmi Theme Park (Wolmi My Land) opened in 1992 and is the oldest amusement park in Wolmido. The park has become exceptionally popular as it was the filming location of Squid Game, where Deoksu meets his gang members. Fans come near and far to get photo ops at Wolmi There Park, indulging in dalgona like the characters from Squid Game and to admire the breathtaking sunsets.

Yeongjongdo Island – The Heart of Korean Content

Yeongjongdo Island is typically the first site that tourists encounter, as many international airlines arrive in Korea via Incheon International Airport. One of the top art and entertainment resorts in Yeongjongdo Island, Paradise City, is noteworthy for the multitude of music videos, photoshoots and fan meeting sites for K-Pop artists. Paradise City isn’t the only filming location for Korean content from TV series to reality shows in Yeongjongdo Island. Eurwangni Beach is where BTS filmed one of their music videos, and is a must-visit for those looking to appreciate a stunning sunset in Korea.

Incheon Open Port – Smart Travel via Incheon Easy App

Incheon Open Port may just be the most significant historic tourist attraction that allows for an experience of the 19th century, and the present. Domestic and international visitors can take pleasure in these trips by using the Incheon Easy app. The app includes tourism suggestions, transportation reservations and a luggage keeping service. Download the Incheon Easy app if you plan on traveling to Incheon soon. (Available on Google Play and App Store).

If you’re in search of the perfect tourist destination that will submerge you in culture, entertainment and history, you’ve found exactly that in Incheon.

SEVENTEEN via Pledis Entertainment for use by 360 Magazine

A Year in Review : SEVENTEEN

2021 saw SEVENTEEN take the global music scene by storm. They kicked the year off with their U.S. TV debut performance on The Late Late Show with James Corden, released two EPs Your Choice (lead single “Ready to love“) and Attacca (lead single “Rock with you“) as well as their first-ever all English song “2 MINUS 1,” received nominations at multiple U.S. award shows including the Billboard Music Awards and MTV Video Music Awards, and were just named MTV’s Global PUSH artist for the month of December, marking the first time a K-pop group has ever received this honor.

2022 will see SEVENTEEN return with new music and more surprises throughout the course of the year.

SEVENTEEN‘s EPs, Your Choice and Attacca, debuted at No. 1 on Billboard’s Top Album Sales chart. They are the first group to have two No. 1s on Billboard’s Top Album Sales chart in 2021. Your Choice and Attacca landed at No. 15 and No. 13 on the Billboard 200, respectively. Both sold more than 1 million copies worldwide, earning SEVENTEEN the “quintuple million sellers” title as several other of their albums also sold over 1 million copies each.

They have received critical praise. The Rolling Stone stated, “SEVENTEEN are quickly conquering the U.S. market”. Esquire stated, “SEVENTEEN has emerged as one of the top groups of the pop culture phenomenon and for good reason. Their incredible talent and charm, specialized sub-groups, and active role in all aspects of production all combine to produce K-pop magic”

About Seventeen

Racking up 2 billion streams and selling 10 million albums, SEVENTEEN, comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO has rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The group’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Living up to the title of “musical all-stars,” SEVENTEEN has unassumingly made history and become one of the biggest groups ever due to their world-class synchronization, jaw-dropping choreography, and tight teamwork.

Rita Azar for use by 360 Magazine

ENHYPEN × DIMENSION : ANSWER

Breakout K-pop destination ENHYPEN is set to release their first Studio Repackage Album DIMENSION : ANSWER on January 10, 2022. Announced recently on the official social media accounts of ENHYPEN along with the global fan platform Weverse, the announcement of the new album follows their popular first Studio Album DIMENSION : DILEMMA.

ENHYPEN consists of the artists JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO and NI-KI. The name of the boyband found muse from the ‘hypen(-),’ essentially sporting the meaning of seven individual boys coming together to discover and grow collectively. Taking off from their first debut album BORDER : DAY ONE, they took the “Rookie of The Year” title at four separate Korean award shows within only two months of their unveiling.

Continuing their achievements, ENHYPEN truly marked their territory in the realm of K-pop when their first Studio Album DIMENSION : DILEMMA released in October 2021. The album debuted at No. 11 on the Billboard 200 and sold over 810,000 in the first week of its release. This was the largest first week sale among K-pop’s 4th generation boybands, and they rightfully earned the “Million-Seller” title surpassing 1.1M copies corresponding with South Korea’s Gaon October Monthly Album Chart.

K-pop continues to be transformed through the work of the record-breaking ENHYPEN, and it is only expected that great work will continue to come from their first studio repackage album of DIMENSION : ANSWER.

Bts illustration by Kaelen Felix for 360 magazine.

All You Need To Know K-POP

By: Conan Zhang, Elle Grant × Kai Yeo

Korean pop music, known as K-Pop is becoming a global force. With forceful sounds, charismatic performances, and colorful concepts, it is a maximalist’s dream perception of music. The fans are dedicated, if not overwhelming in their dedication to their favorite artists. Recently, the political successes of K-pop fans are making just as many headlines: fans crashed Donald Trump’s Tulsa rally and have been at the forefront of vocalizing issues related to Black Lives Matter. Who are the artists that inspire such loyalty and such action? Read into 360’s introduction to some of the twenty-first century mainstays below.

Seo Taiji And Boys

Debuted in 1992, Seo Taiji and Boys were and influential 3-member band and are known as the first “boy group” in K-pop industry consisting of Seo Taiji himself, alongside fellow members Yang Hyun Suk and Lee Juno. Their debut single, “Nan Arayo (I Know),” was an instantly catchy hit that topped the charts for a record-breaking, seventeen consecutive weeks and propelled the group to pop mega-stardom.

In April 2017 it was announced that Seo Taiji was assembling a group of modern K-Pop acts to cover songs from his past to celebrate the 25th anniversary of his debut with Seo Taiji and Boys. The first act announced for the project was BTS,  with other acts including Urban Zakapa and Younha. The first single from this project, a cover of “Come Back Home” (from Seo Taiji and Boys IV) recorded by BTS, was released with a music video on July 5, 2017.

In case you’re new to K-pop, it might be helpful to add that BTS was also invited by Seo Taiji to perform their rendition of Come Back Home and other acts at their 25th anniversary concert.

PSY

Heard of Gangnam Style? Born Park Jae-sang on December 31 1977, he is better known as the artist PSY. He is a South Korean singer, rapper, songwriter, and record producer. PSY is famous in Korea for his funny videos and stage performances. After releasing Gangnam Style on 15 July 2012, the video crossed over 2 billion views in less than two years (so many that it broke YouTube). This song can also arguably be named the first breakout Korean hit to become popular in the West. The song’s refrain was entered into The Yale Book of Quotations as one of the most famous quotations of 2012.

Since his international success, PSY has gone on to found his own record company P NATION and currently mentoring other artists.

Big Bang

No introduction needed, Big Bang is a South Korean boy band under YG Entertainment. The group consists of four members: G-Dragon, T.O.P, Taeyang, and Daesung; They are named as “Kings of K-pop,” Bigbang have greatly helped spread the Korean Wave internationally. A fifth member, Seungri, left the group and the industry in disgrace following an the Burning Sun sex scandal, of which he was an organizer, a moment that blighted K-pop’s reputation at home.

Eighteen of Big Bang’s singles have been number one hits in South Korea and have remained atop the Melon charts for a record 51 weeks. The group has sold over 150 million records globally, which rank them among the best-selling boy bands in the world. Forbes Korea ranked them as one of the most powerful celebrities in South Korea from 2009 to 2016 (placing 2nd in 2009, 2012 and 2014, and they were the first Korean artists to be included on the Forbes Celebrity 100 and 30 Under 30 list of most influential musicians in the world (2017).

Currently with 4 members discharged from military service, fans are eagerly waiting to see what happens next.

CL 

Lee Chae-rin, better known by her stage name CL, rose to fame as girl group 2NE1’s leader in 2009, one of the best-selling girl groups of all time. As a solo artist, CL made her debut with “The Baddest Female” in 2013 and has continued to pursue her own career following the group’s hiatus in 2015. The release “Hello Bitches” (2015) led CL to become the first female Korean solo artist to place onto the Billboard Hot 100, and the third Korean artist to do so overall.

In November 2016, YG announced the disbandment of 2NE1 after nearly two years of hiatus, and CL subsequently remained under the label. Shortly after leaving YG in December 2019, she released her solo EP project In the Name of Love (2019), consisting of six tracks written during the three years since her previous single “Lifted.” Her debut studio album, Alpha, was released in October 2021.

BTS

BTS, an abbreviation for Bangtan Boys, was formed in 2010 while the group debuted in 2013. The team is made up of seven members including Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. The members co-write and co-produce almost every song that they perform, marking a shift in the K-Pop industry to including artists in the songs they sing and promote.

Originally intended to be a Korean hip-hop group, they are now producing music in a wide range of genres. Their songs often focused on personal and social hot topics, mentioning mental health, troubles of school-age teenagers.

Having sold over 20 million albums on the Gaon Music Chart, BTS is now the best-selling artist in South Korean history and holds the best-selling album in South Korea with the work Map of the Soul: 7. The group’s numerous accolades include six American Music Awards, nine Billboard Music Awards, 24 Golden Disc Awards, and nominations for a Grammy Award and a Brit Award. They are undoubtedly the current Kinds of K-Pop and have broken through to Western popularity unlike any other artist.

BLACKPINK

Blackpink is a girl group formed by YG Entertainment, featuring four team members: Jisoo, Jennie, Rosé and Lisa. In August 2016, they debuted with their single album Square One, which is features the extremely popular songs “Whistle” and “Boombayah.”

Blackpink is ranked as the highest-charting female Korean act on the Billboard Hot 100 and they broke a huge number of online records since they released “Kill This Love” (2019) and “How You Like That” (2020), each become the most-viewed music video within the first 24 hours of release. Though this record was eventually broken by BTS, it is nonetheless just one of many examples proving the quartet’s impact on society.

IU

Lee Ji-eun is well known as IU. She is a South Korean singer-songwriter and actress. The name IU is a combination of the letters ‘I’ and ‘you’ which means “you and I become one through music.” She debuted as a singer when she was fifteen with her first mini album Lost and Found (2008). Her work “Good Day” won her five consecutive weeks at the top position of South Korea’s Gaon Digital Chart. In the year of 2019, “Good Day” was ranked number one on Billboard’s “100 Greatest K-Pop Songs of the 2010s” list.

NCT

NCT are a K-pop group created by SM Entertainment. NCT stands for Neo Culture Technology, and the idea is that they’re a group of infinite members who are constantly shifting into different sub-units in different cities around the world. Currently consisting of 5 sub-units – NCT U, NCT 127, NCT Dream, NCT 2018, WayV.

Currently, NCT is made up of 21 members – we know, it’s a handful! The members are: Taeil, Johnny, Taeyong, Yuta, Kun, Doyoung, Ten, Jaehyun, Winwin, Jungwoo, Lucas, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Xiao Jun, Yang Yang, and Hendery.

After debuting in 2016, they have won 7 awards from 19 nominations and are continuing their stardom today. Pionerring the “noise music” trend and have so far been the only ones that do it well – “Simon Says.” Find out more information about them through their show NCT Life streaming on YouTube for free.

TWICE

Like many of today’s K-pop acts, Twice originated from a reality competition show. The 2015 series Sixteen involved that many JYP entertainment “trainees” – the term used for aspiring idols-in-training, preparing for a potential debut. After a series of challenges and fighting for a place in the final lineup, the remaining nine formed a new ensemble, also known as Twice.

After the announcement of the label’s new girl group, founder and CEO of JYP explained that Twice refers to the act of making an impact “once through the ears and once through the eyes.” As so, the group’s fame has been propelled by hit after hit of vibrant sound through bright and colorful music videos. Their unique sound can be heard especially in “TT” and “Cheer Up.”

More on K-pop

These men and women are just of a few forcing open the door to K-Pop in the west after being mainstays in South Korean and Asian popular culture for years. This list features artists from the first to third generation of K-Pop stars, known as the generations to push international boundaries of popularity. In this new decade of the twenty-first century, K-Pop is more popular than ever. Stars of the fourth generation, coinciding with the Gen Z age group, are achieving international successes early on in their forebearers above could only dream of just years ago. A great deal of this success is owed to the listed artists, who have collectively decades breaking barriers and sharing music. New groups like ITZY, TXT, Ateez and Enhypen are achieving new heights, learning from the elders while paving the way for the future.

Bts illustration by Kaelen Felix for 360 magazine.

BTS × LOUIS VUITTON

BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers

Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.

The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.

Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.

Not to mention, with their ever-growing popularity; BTS bounds onto the Billboard Hot 100 songs chart at #1 with their new single “Permission to Dance.” The boyband supplants itself at the top spot, as their previous single “Butter” falls to #7 after seven consecutive weeks at #1.

The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.

Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.

Mary McGuinness "Gonna Feel It Again" cover from Mackenzie Breeden, Jay Wilson, for use by 360 Magazine

Mary McGuinness New Single – Gonna Feel It Again

Today singer/songwriter Mary McGuinness released a new song titled, “Gonna Feel It Again” accompanied by a visualizer. Press here to watch. When McGuinness sings that “better days are coming” in “Gonna Feel It Again,” the first post-pandemic track among five new songs she plans on releasing through the end of the year, her soaring vocals cut straight to the heart, assuring us everything is going to be alright.

After releasing her album Prodigal last year (press here to listen) followed by stand-alone covers of Kenny Rogers’ “The Gambler” and Bread’s “If” (press here to listen to both) when the lockdown hit, McGuiness returned to the studio, this time with producer Joel Shearer (Dido, Annie Lennox, Edward Sharpe and the Magnetic Zeroes, Joe Cocker, Damien Rice, Michael Buble, Sarah McLachlan).

“Singing and songwriting is very healing for me,” McGuinness says. “I don’t know if I’d be here without music. Thankfully, I’ve always had that to keep me somewhat on the rails.”

McGuinness’ voice is a force of nature, at once combining Joni Mitchell’s multi-octave range, the warmth and heart of Karen Carpenter and the earthy purity of Emmylou Harris. Her vocals and music have been praised on DittyTV, The Bluegrass Situation, and Americana Highways which said, “an exhilarating vocal – sprung from and old-word seed.”

Born in Fort Hood, TX, to an Irish-Scottish Green Beret Father, and Korean Mother, McGuinness spent time in Korea and Texas, surviving a harrowing childhood, and grew up with her Grandparents in Long Island, NY. A high school music teacher took McGuinness under her wing and encouraged her to pursue singing. She studied classical voice at the prestigious Manhattan School of Music – which she put herself through with commercials, waitressing, and a stint on Broadway.

McGuinness has toured through the US and supported the likes of Train, Kenny Loggins, Kenny Wayne Shepherd, Shawn Colvin, Counting Crows, and Gavin DeGraw. She has written chart topping singles on Billboard and released four studio albums under another project.

These upcoming new songs shine a light on her influences, everyone from The Eagles, Bill Withers, Fleetwood Mac, and Linda Ronstadt to Cat Stevens, Willie Nelson and The Beatles. Her eclectic musical tastes show in her cover material, which can range from Peter Gabriel (“Washing of the Water”) – (Press here to watch the video directed by McGuinness herself) to Kris Kristofferson (“Please Don’t Tell Me How the Story Ends”).

““Gonna Feel It Again” is what I told myself during the lockdown,” she says. “I just kept reminding myself, life is a cycle. Sometimes you have to push through the dark times, to get to the light on the other side. The good times always come back around. It’s how we choose to look through the lens, always looking for the beauty in the people and world around us. I did a lot of soul searching and introspection over the past year like a lot of people. I feel like I grew a great deal. And I’m really grateful for the positive things that came out of this time.”

Mary McGuinness’ music and songs being at the top of that list.