Billboard officially announced today that K-Pop superstars NCT 127’s highly anticipated comeback album, STICKER, became the group’s 3rd consecutive album to debut at #1 on the Album Sales Chart, besting Lil Nas X for the number of physical albums sold. The album also debuted at #3 on the Billboard 200 Chart behind only Drake and Lil Nas X. This makes it the group’s second top 10 and highest U.S. debut to date. The album’s title track music video has also seen massive success. It quickly surpassed a million views in the first 22 minutes after release and now has well over 52 million views. Watch the official video here.
STICKER, the album, contains a total of 11 songs from various genres, and sold more than 2.15 million copies in just one week since release. Produced by the talented ‘Dem Jointz’ (Dr. Dre, Kendrick Lamar, Rihanna) and hitmaker YOO YOUNG JIN, the geniuses behind ‘Kick It,’ the record includes an experimental but exciting title track followed by a perfect mix of R&B, pop and hip-hop. The album also marks the group’s first Top 40 album on UK’s Official Albums Chart and debuting in Top 20 on Australia’s ARIA Albums chart.
Press has been raving about the album since its release. NME called it “a bold-face reaffirmation of the boyband’s talent and hunger for constant evolution,” meanwhile Billboard proclaimed the group brought “more energy than a nuclear power plant,” and Teen Vogue praised the group for how, “they’ve consistently challenged themselves both musically and personally.”
In case you missed it, NCT 127 premiered their single “Sticker” with a performance on The Late Late Show with James Corden. The rhythmical and powerful hip-hop dance track features a catchy signature flute sound and dynamic bass line. This bouncy anthem focuses on a couple’s promise to always be by each other’s side in this complicated world to create a new history of their own. Rewatch the stellar performance here.
ABOUT NCT 127
With 30M Spotify listeners and over 11.5M Instagram followers, NCT 127 is known for having not only a loyal and active fanbase (nominated by iHeart as Best Fan Army in 2021), but also amazing hit songs and impressive stage performances. Debuting in 2016, NCT 127 is NCT’s Seoul Team and the number ‘127’ is the longitude of Seoul, symbolizing the group’s home base, the home of K-pop. Members include TAEIL, JOHNNY, TAEYONG, YUTA, DOYOUNG, JAEHYUN, JUNGWOO, MARK, and HAECHAN. In March of last year, NCT 127 became a Million Seller for the first time with the 2nd album ‘NCT #127 Neo Zone’, which also saw their highest chart debut at #5 on the Billboard Top 200, and lived there for 10 weeks, receiving over 70M audio streams in the US with its lead track ‘Kick It’. In addition to the group peaking at #2 on Billboard Artist 100, NCT 127 was named as one of Time’s “Songs and Albums That Defined K-Pop’s Monumental Year in 2020”. With the group’s 3rd full-length album ‘Sticker’ set for release on September 17th, the new album is already gaining huge attention with the expectation for NCT 127 to once again prove their value as a global phenomenon.