Live and Breathe the Film Industry: Israeli’s Star Artist Eva Lanska’s take on the Film Industry and NFT Spaces
The NFT space is a haven for art lovers and artists all over the world. Our recent conversation with the Israeli star Eva Lanska provides an intimate understanding of her experience in the NFT space and the film industry. Being an Israeli film director and artist, she sells and promotes her work in the NFT space while also working as a film director in her Tel Aviv studio. Eva claims that film direction and art have been her passions since the age of seven, but it has taken her twenty years to realize her dream. She discusses her struggles as a female director and artist, highlighting the challenges she has faced in the industry. “Art, film, this is what we choose, these are our lives, one day the door will open and we will become who we want to be, and we will take our place,” she encourages women in the industry. Eva reveals that she does not come from an influential family of Hollywood personalities and as such, she has had to work her way into the Hollywood family.
The story behind the exceptional woman reveals the reality in Hollywood. “If you do not come from a famous Hollywood family, you have to work extra hard to get noticed in the industry…because the Hollywood inner circle is a very small, closely knit family,” Eva states. “Before getting noticed, one has to live and breathe Hollywood,” she confesses. We all admire the stunning Israeli artist for navigating the difficult path into Hollywood’s inner circle. “Talent is simply not enough, knowledge is not enough; you must become one with the community,” Eva says, possibly the most candid advice she has for people trying to make it in the entertainment industry.
The conversation quickly shifts to the NFT space and what it means to artists around the world. Eva describes the NFT space as a platform that offers artists the freedom of expression. At first, she finds it intimidating, particularly as a woman new to the platform. It becomes even more intimidating for her when she meets award-winning scholars, but she overcomes her fears and eventually establishes a reputable name in the industry. Eva also expresses her dissatisfaction with the platform’s marginalization of women, claiming that their projects often take longer to be approved or funded. “We can only go forward, never look back, and we are gonna go till we achieve,” she encourages women in the industry. “Stopping, giving up is not an option,” she adds, “we have to keep going and moving forward.”
Miami Art Week is a celebration and appreciation of the world’s best art collections, it is no surprise that Eva Lanska’s collection is featured. The NFT exhibition will display some of Eva’s large-scale sculptures and paintings, along with Michael Benisty, WhIsBe, Noah Becker, Lauren Baker, Maxim Zhestkov, and more, at the Bagatelle Ritz-Carlton Hotel. Photographic works from Lanska’s Gematria collection and The Existential Choice are featured exclusively at the NFT event. For the opening event, Eva collaborated with SmartMedia to produce a special limited edition (1000) NFT from her Gematria series called Gematria 596. She proudly describes this piece as a symbol of purity. Eva’s art is celebrated for the messages it conveys, she has previously used art to address gender equality and societal injustices. This event serves as a reminder of the powerful woman Eva Lanska is and how her art will leave a lasting impression on the world.