Posts tagged with "sneakers"

BEYONCÉ x ADIDAS

By Payton Saso

Beyoncé first collaborated adidas with her launch of Ivy Park. Now, the singer is back with a new collaboration. On September 18 the Beyoncé x adidas Superstar Platform will be released and available to purchase through the adidas App.

This shoe is a reinterpretation of the adidas Superstar, “however, the tooling begins to sculpt to a platform shape, bearing in tow an aggressive, near brutalist aesthetic. The midsole, though partly left untouched, quickly begins to protrude out, extending from all sides as it does in height,” Sneaker News described.

The adidas website describes the launch as “The meeting of two icons: Beyoncé lends her elegance and perspective to the iconic silhouette for the 50th anniversary of the Superstar.”

Teen Vogue recapped the history of Ivy Park, stating that the brand, “relaunched just last April with adidas where they would be collaborating, but also Beyoncé would be designing her own sportswear apparel and footwear for the brand, which includes the classic sneakers.”

This remake of the Superstar is the first of its kind by reshaping the shoe and adding a platform. This isn’t the first time Beyoncé has repurposed the classic adidas style to brand them with her Ivy Park line. Earlier this year, she launched four shoes with the brand. “All showcasing the collection’s bold styling, and incorporating utilitarian details,” adidas announced, and adding never seen before colors to the brand.

The sneakers, however, were reportedly leaked prior to their original release date but this doesn’t seem to be bothering Queen Bey too much as she was seen enjoying a vacation in Croatia on a $2 million a week yacht.

While the Ivy Park name already holds its own in the fashion industry and pop culture, collaborating with adidas is its newest mark in the industry. The brand first launched in 2016 and was cofounded with TOPSHOP founder, Sir Philip Green, but Beyoncé is now the sole owner after Green faced sexual harassment allegations in 2018, according to BBC.

The singer originally alluded to her collaboration in the January issue of ELLE Canadae, which 360 Magazine covered. With new magazine covers, movies, music and fashion, this year has been busy for Queen Bey.

The singer released a visual album, “Black is King” earlier this year which was a revival of “The Lion King.” Beyoncé was also recently enlisted by the United Nations, along with other celebs, “a film promoting actions to tackle the world’s biggest issues from the COVID-19 pandemic to poverty and inequality” according to USA Today.

It is no surprise to her fans that the singer is staying booked and busy, and are anticipating her latest drop with adidas.

The shoe’s which drop today, September 18 on the adidas app, cost $200 US dollars. Through the app customers can purchase the shoe, or enter a giveaway which closes on the drop date to win themselves a pair of the exclusive sneaker.

New Pumas featured inside of 360 MAGAZINE

PUMA x KidSuper

PUMA and creative artist collective KidSuper Studios are releasing their first collaboration together this week. 

The PUMA x KidSuper Studios collection combines love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer, Colm Dillane’s past as a player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.

Retailing for $40-$200, the unisex collection consists of apparel, footwear and accessories that features retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key footwear styles include bold iterations of the Style Rider, Nitefox and Oslo City, among others. Additional items from the collection include tailored jacket and pants and a football jersey, available in a brightly colored striped version and a black striped version.

As part of this collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez and more. The seven-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.

For an exclusive preview, visit: https://youtu.be/tFQz-57wqII – the series will premiere September 16 on KidSuper Studios’ YouTube channel.

PUMA x KidSuper Studios collection will be available on PUMA.com, the PUMA NYC Store and select retailers on Thursday, September 17.

PUMA × NINTENDO TEAM UP

PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out RS-Dreamer ‘Blood, Sweat and Tears.’

The debut collaboration with Nintendo features design elements reminiscent of Super Mario 64. The new pair of J. Cole’s signature shoes take the quintessential video game to the basketball court with its striking red and blue colorway and animated feature font and design. 

The silhouette features PUMA Hoops technology, which includes a disruptive cord lacing system for a snug and responsive fit, a ProFoam midsole and RS-Foam heel for maximum energy return, and a high abrasion rubber outsole for increased grip.

Like past collaborations between J. Cole and PUMA, the shoe will cross league boundaries and be worn by both NBA and WNBA players during their respective leagues’ play. The new release comes shortly after PUMA’s debut of the highly anticipated RS-Dreamer, J. Cole’s signature basketball sneaker in July, and its additional colorways in August.

The RS-Dreamer Super Mario 64 will retail for $125 and will be available starting this Friday, September 4, exclusively in store and online at the Foot Looker Inc., PUMA.com, and the PUMA NYC Store.

PUMA x R H U D E Cell King

PUMA x R H U D E Cell King

PUMA and R H U D E, an LA-based streetwear brand, are back together for the newest addition to their co-branded collection, PUMA x R H U D E Cell King.

The PUMA x R H U D E Cell King isn’t just a shoe. It’s a street statement. Drawing inspiration from the original PUMA KING shoe, the PUMA x R H U D E Cell King features football-like stitching and the debossed R H U D E logo on a removable tongue piece.

The shoe feels vintage, aligning with R H U D E’s color palette while adding a suede form stripe and a midsole that suits the time and the look.

The new PUMA x R H U D E Cell King will retail for $150 on PUMA.com and in PUMA retail stores beginning Sept. 5.

PUMA x J. Cole

PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer.

The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and was repped by J. Cole himself as he sat courtside next to Kanye West at the 2020 NBA All Star Game.

The “Purple Heart” colorway can also be seen on the feet of Lakers stars Danny Green and Kyle Kuzma, and both designs will be worn by PUMA athletes across the NBA and WNBA.

Collectors, sneakerheads and bots alike can get ready for the shoe to drop online with FootLocker and with with PUMA this Friday, August 21 at 10 a.m. EST. They will retail for $125.

J. Cole illustrated by Mina Tocalini for 360 MAGAZINE.

J. Cole × PUMA

After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August.

The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite the obstacles faced or time passed. With countless hours putting pen to paper and throwing shots up behind closed gym doors, J. Cole knows the grind like no other. So, Cole and PUMA Hoops are paying respects to putting in that work with this next Dreamer drop – The RS-Dreamer Blood, Sweat and Tears.

The newest drop features an audacious red colorway, the Dreamer logo and PUMA Hoops tech; these kicks are ready to grind, as long as you are too. Nothing worth having comes easy. Available in limited quantities, the new launch comes after the initial debut of the RS-Dreamer in July, which sold out online and in-stores within minutes.

Retailing for $125, the limited-edition RS-Dreamer ‘Blood, Sweat and Tears’ will be available starting this Monday, August 17th at 10:00 AM EST exclusively on PUMA.com and FootLocker.com

Follow J. Cole: Facebook | Instagram | Twitter | YouTube

Follow PUMA: Facebook | Instagram | Twitter | YouTube

A photo of the PUMA R-S Dreamer shoes.

TATRAS × FILA

Italian-born label TATRAS is set to release a new collection in collaboration with the popular sports brand FILA.
The TATRAS brand offers top-level quality and sophisticated fashion pieces.
Now, TATRAS is releasing collaboration items with sportswear brand FILA, popular amongst all generations for its usability in daily life.
The partnership has produced a selection of items featuring an accent of a large tricolor TATRAS logo that embraces the symbol of FILA.

The collection seamlessly combines luxury and sport, showcasing the innovation and quality that TATRAS and FILA are known for, and presenting a new creative vision.


TATRAS and FILA are announcing their collection in two stages: Vol. 1 and Vol. 2.


The items that were launched on June 5th, as Vol. 1, consist of a cap and a t-shirt, which are the protagonists of the upcoming season.
Vol. 1 items are available on sale at TATRAS corners in department stores in Japan, and exclusively for Italy at the TATRAS Milanese flagship store in Via della Spiga 3, as well as on its online retail stores. Furthermore, a hoodie and shoes will be released as Vol. 2 in the middle of July.

About TATRAS
Founded in 2006 by Masanaka Sakao, TATRAS first established awareness by proposing a new idea of modern luxury in the international market with a core focus on their now-signature high-end down jacket.
With over 13 years of experience in the industry, TATRAS prides itself on simple sophistication with high attention to detail, producing garments that combine both technical innovation and an impeccable level of craftsmanship. The TATRAS brand has positioned itself as a luxury product in today’s market with its collections offering a perfect combination of essential yet minimal designs and practically refined garments.

About FILA
FILA was born in Viera, Italy in 1911. Italian orthodox pedigree, Italian style, passion, creativity, and Italian spirit are the origins of FILA which have been carried until today.
Rather than competition and challenges to break new records, FILA interacts with sport with an intention to enjoy watching and participating in everyday life.

360 Magazine, Ben Shenassafar, Bobby Kim, culture, fashion, generation z, Germany, gym shoes, Herzogenaurach, lifestyle, millennials, music, outerwear, Puma, shoes, sneakerhead, sneakers, Sneakertopia, streetwear, style, The Hundreds, unisex, urban

PUMA X THE HUNDREDS

Sports company PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy color blocking. Garments can be broken down into four key styles: preppy, jock, party crew and 20/20.

The PUMA x The Hundreds Windbreaker rocks a plaid print that would look at home at any ‘90s concert, with a half-zip neckline and welt pockets. For a more contemporary look, try the camo PUMA x The Hundreds Reflective Windbreaker paired with PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through an extensive range of unique tees, hoodies, shorts and tracksuits.

The 20/20 crew is represented by the RS-Pure x THE HUNDREDS shoe, which merges past and present sneaker trends with a monochromatic black camo print and a suede Formstrip. The new line also incorporates PUMA classics like the Palace Guard, Performer Mid, Clyde and Leadcat, with a look tailored to reflect each clique.

Highlights from the accessories collection include the PUMA x The Hundreds Bucket Hat and PUMA x The Hundreds Cap with a flat brim, as well as two takes on the classic streetwear backpack.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. Their guiding focus, people over product, is also the main force behind the PUMA x The Hundreds collaboration. By exploring the progression of ‘90s street style over time, designers got a chance to create products for the consumer of today as well as tomorrow.

The  PUMA X The Hundreds collection ranges from $35 – $140 and will be available April 30, 2020, on thehundreds.com and May 7, 2020, on PUMA.com and select retailers.

AWAKE NY CLOTHING, Reebok, 360 MAGAZINE

Reebok × Awake NY

Reebok and NYC-based clothing brand Awake NY announce the release of their first collaborative collection – an understated footwear and apparel capsule championed by Awake NY-inspired takes on Reebok’s Instapump Fury and NYC-staple the Workout Low. The capsule drops March 13 exclusively at awakenyclothing.com and in-store at Dover Street Market, before becoming available worldwide on March 20 on Reebok.com and select local retailers.

“The partnership between Awake NY and Reebok is all about mutual support,” said Angelo Baque, founder of Awake NY. “Reebok offers a rich platform for Awake’s ideas, while Awake offers a fresh, authentic NYC take on Reebok’s heritage and classic sneakers.”

The SS20 Reebok x Awake NY collection turns the clock back nearly three decades to NYC’s emerging streetwear landscape of the late ‘80’s and ‘90s – a time when the world capital began to embrace sportswear from all over the world. Because New Yorkers became especially fond of Reebok’s Workout Low ($120) in the ‘90s, Awake NY’s SS20 rendition emphasizes the sneaker’s historical impact on the city’s street culture and style at the time.

Simultaneously, Awake’s subtle NYC-inspired take on Reebok’s Instapump Fury ($180) localizes this globally iconic ‘80s silhouette, which once broke the rules of sneaker design on a massive scale with its unprecedented Pump technology. “We wanted to keep the designs simple and true to both brands,” continued Baque. “Reebok’s signature silhouettes and colorways with Awake NY’s brand blue make a great match stylistically and narratively.”

Complementing the footwear, the collection also features a Reebok x Awake NY hockey jersey and tracksuit, each of which mirror the sneakers’ heritage-inspired aesthetic.

Franky Baca, 360 MAGAZINE

Franky Baca Footwear

Franky Baca [FB] is a breakthrough designer for 2020. With 70’s inspired unisex athleisure, he has fabricated key components for all. A stand alone piece of his recent collection consolidates a sophisticated pallet for sneaker heads and shoe aficionados alike. Possessing snap-on lace guards as well as a removable sock extension, his designer tennis shoes are ideal for any major music festival attendee. As most fashionable avid travelers, not having to carry additional pieces for a comfortable casual outfit is always ideal. The functionality of this affordable accessory with suede accents and robust patent leather tongue makes them unparalleled.

For a cool golf look, bump off the guard and rock a polo shirt. Or, sport a guard and sock on alternating foot for an avant garde exhibition. Whatever the case, FB has struck gold by making a dynamic tier for fashion/istas and mavens during a period of personal style. With durability, customization on a whim coupled with a generous price point, this layer is soon to be SOLD OUT by Gen X, Y and Z.

Established in 2013, self-taught designer Franky Baca set out to construct his first garments. The brand drew inspiration from nature, architecture, classic paintings, motion pictures and his Bay Area neighborhood, ultimately creating a sense of individuality for both men and women.

In 2014, their products were available to the public using futuristic yet historic silhouettes, its singularity is what differentiated the collection from what’s already been offered in the marketplace.

Franky says “My goal in creation is for the customer to question why something so different from there style is still beautiful to them. I want to challenge them to what they thought they knew about beauty. I always wanted to design clothing and loved fashion but I was hesitant because I didn’t want to design for others. I thought it took away from my individuality. I realized I could never be them and they could never be me, and I knew I must move forward. We need to inspire people and it’s the inspired people that create heroes of tomorrow.”

Buy HERE.