Posts tagged with "sneakers"

Reebok and KANGHYUK - Premier Road Modern Mid blue shoe via Reebok for use by 360 Magazine

REEBOK ×  KANGHYUK 

Today Reebok and KANGHYUK announce the latest drop in their ongoing collaboration. The two brands have teamed up to debut their combined take on a new silhouette from Reebok – The Premier Road Modern Mid.

Following the popular Premier Road Modern silhouette that debuted in 2020 as part of the Reebok and KANGHYUK partnership, the two teams created a masterfully maximalist mid-cut version of the shoe dubbed the Premier Road Modern Mid. Boasting a new mid-cut collar, the shoe is an elevated version of the Premier Road Modern “Car Part” released by the two brands in 2020.

The new style offers bold details, sculpted design lines, and a crisp tonal color scheme. The uppers of each shoe are split between layers and feature a textured build that is an abstract take on Reebok’s signature Vector logo.

This experimentation with tone and texture reaches from the toebox to the heel, while the high-cut collar offers bulbous padded details around the ankle and incorporates a KANGHYUK logo stamped on the heel. Below this sits a rubberized bumper and red foam midsoles which feature a soft EVA construction for comfort.

The Reebok x KANGHYUK Premier Road Modern Mid will be available in two striking colorways – Black (GW6192) and Blue (GW6132) – each for $240.

The Black Premier Road Modern Mid will be available exclusively at Dover Street Market beginning June 23rd before becoming available on Reebok and KANGHYUK on June 25th. The Blue Premier Road Modern Mid will be globally available beginning July 1 from select retailers as well as Reebok and KANGHYUK.

Mountain Research x Reebok Club C II Mid

TMR x REEBOK

Reebok and Japanese fashion label Mountain Research have unveiled the next piece from their growing line of collaborative releases: The Mountain Research x Reebok Club C II Mid (GX9046, $140), available June 17.

“As the classic tennis shoe, I’ve wanted to work on Club C for some time,” commented Mountain Research founder, Setsumasa Kobayashi. “It also reminds me of ‘80s hip hop scenes where everyone wore white sneakers, which I always loved.”

The Mountain Research x Reebok Club II Mid is subtle and practical, drawing inspiration from ‘80s tennis club attire, heritage Club C elements, and cricket footwear.

“The idea was to create something basic yet decorative,” continued Kobayashi. “The minimalistic look is meant to correspond to the strict tennis club dress codes of the era.”

Most notably, the outer tongue features a removable lace guard or “bonnet” that mimics Club C’s original perforated foam tongue and classic cricket footwear protectors called “pats”. 

Constructed with white leather and cobalt blue accents, the mid-cut Club C features vintage branding elements, an interior arch bandage with repeating print, and a fold-over tongue label with Mountain Research graphics.

Mountain Research and Reebok first collaborated in spring 2020 on Reebok’s retro-future DMX Trail Shadow. The brands would come together for a second time later that year and once again in spring 2022 via Reebok’s iconic Alien Stomper model.

The Mountain Research x Reebok Club C II Mid (GX9046, $140) is available June 10 from Mountain Research (MOUNTAIN RESEARCH (sett.co.jp) and June 17 from, Reebok., and select retailers.

Founded in 1993 by Setsumasa Kobayashi and originally named General Research, the brand was eventually renamed Mountain Research to better reflect Kobayashi’s love for the outdoors. Utilitarian and functional at heart, each season sees Kobayashi and his team retreat to the woods to envision a novel direction that traditionally takes cues from a wide variety of inspirations. In his collection he highlights anything practical – it might be horse blankets, camping cookware, or fishing vests. Collections take inspiration from nature, but also military clothing, workwear, and mountain climbing gear.

Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.

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Shoes Samantha Miduri via 360 Magazine by 360 Magazine

Gen-Z Fashion

The Essence for Y2K Fashion

By Andrea Esteban

Let’s face it : Old-fashioned ‘90s are back again — and yes, that involves all of those Y2K fashion trends you’ve probably hidden in the back of your wardrobe. Today, I’ll share all you need to know about Y2K fashion trends, and how Y2K fashion icons can inspire you to dress like a Gen-Z nowadays. 

Here are my top tips to what is fashionable at the moment:

  • Where did the Y2K fashion trend come from?

​Y2K fashion boomed across the mid-late 1990s and early 2000s. It doesn’t only refer to fashion, but it also refers to the technology and computer bug that people thought would happen on New Year’s day in 2000.

Y2K culture was marked by luxurious consumerism. Gen-Z were always trying to look for the most expensive monograms and designer brands including on clothing, accessories or perfumes that reflected the idea of ‘being contemporary’. Brands like Channel, Prada, Louis Vuitton, Gucci and Dior were the most coveted.

We can’t forget that Y2K Culture was also shaped by streetwear trends including: designers’ logos, bling, D-rings, exposed zippers, belts, straps in line with the idea of the up to date technology.

  • What is Y2K Fashion?

​Aesthetics and trends typically worn between the late ‘90s and the year 2000. What are the first items that come to your mind when you think about those years? Of course you can’t help remembering the crop tops, the velour tracksuits, the camis, the sparkly shoes or the low-rise jeans, all in the shiny black tone and reflective metallic color palette.

Casual clothing and leisurewear were also big fashion trends of the early 2000s. Denim became a significant staple for Gen-Z, going beyond skirts to jeans, hats and jackets. If you want to design a casual Y2K style , keep in mind that the denim staple is worn with all kinds of clothes including hoodies, crop tops & off the shoulder tops, ribbed sweaters with trainers, platform sandals, sneakers or boots.

  • How Can you get the Y2K Look nowadays? Get inspired!

Many of Y2K fashion inspiration can be taken from the pop culture icons of our early childhood involving celebrities, films and even video clips. Bratz Dolls, Mean Girls, Uptown Girls and Clueless are great fashion examples of inspiration for the Y2K appearance since these main characters loved over-dressing, with eye-catching colors.

One  of the essential features of Y2K fashion were accessories. Think of several of the typical staples from your wardrobe. Pieces like tiny sunglasses, mini-bags, bandanas or scrunchies clips are tendences now. Also, one key feature were rhinestones which are used as decorations for accessories like chokers, belts or hats

Finally, early ’00s makeup tendencies walked by ‘Euphoria’ smokey eyes, highlighting, colored eyeliner, glittery eyeshadow, false eyelashes, glossy lips, skinny brows and matte foundations. There’s no disagreeing that our current looks have been deeply induced by ’00s beauty icons like Tyra Banks, Paris Hilton, Laura Harrier, Britney Spears, Christina Aguilera and Halle Berry. For you to get some inspiration when doing your make-up, I have gathered together the 5 most powerful and influential makeup trends worn by celebrities of the early 2000s in events like MTV Awards, Grammys, Brit Awards or even at the Oscars.

LV women's capsule collection with leather goods to match inside 360 MAGAZINE

LV ACCESS

Louis Vuitton’s Spring in the City capsule collection includes ready-to-wear and a diverse range of coordinating leather goods. The Pre-Fall women’s collection features a variety of accessories, leather goods and footwear in addition to ready-to-wear pieces, and the Run 55 sneaker is a sporty running shoe geared to comfort and style.

LV WOMEN’S SPRING IN THE CITY CAPSULE COLLECTION

Louis Vuitton’s Spring in the City capsule collection includes leather goods that come in a diverse range of colors and styles, many of which are displayed on classic Louis Vuitton silhouettes like the Twist and include traditional branding like the LV Monogram. The apparel in this collection takes on the same color and freshness as the bags. You’ll find classic nautical influences with pops of modernity and color. 

LV WOMEN’S PRE-FALL 2022 COLLECTION

The Pre-Fall Women’scollection features a variety of accessories like scarves, leather goods, footwear, and sunglasses and ready-to-wear pieces in bold colorways, with styles for sport, back to school, work, play, and everything in between. This collection also includes an array of swimwear that coincides with the Spring in the City capsule collection.

LV WOMEN’S RUN 55 COLLECTION

The Run 55 sneaker is a sporty model crafted from a combination of technical materials including mesh, rubber and tape, as well as plain and suede calf leather. Geared to comfort, this running shoe features a lining with cushioned inserts and a lifted outsole for optimum bounce. The design incorporates multiple signatures, including a Monogram-canvas lace at the back.

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Heren Preston and Bape capsule via 360 MAGAZINE

HERON PRESTON × BAPE

Heron Preston unveils a limited capsule collaboration with BAPE®, a journey where the crosscultural design language meets the icons of American hip-hop with a unique Japanese streetwear aesthetic. 

Heron Preston’s relationship with BAPE® began when the Japanese streetwear label arrived in the United States via hip-hop personalities like Pharrell Williams, The Clipse and Kanye West who were some of the first to wear the brand’s iconic designs outside of Japan. “Growing up through the era of NIGO and BAPE®, I was observing and absorbing the energy and taste levels he was introducing into streetwear. He had this special touch,” says Preston on his early memories of the brand. 

Digging deep into the BAPE® archives, Preston reimagines the cult classics that inspired a generation when the brand first emerged in the zeitgeist – SHARK HOODIES, BAPE® CAMO, APE HEAD and the BAPESTA. The collection stays true to Heron Preston’s “instant language” design principle that faithfully preserves the heritage and history of each of the garments by simply adding to them. 

The APE HEAD graphic t-shirts nod to the early screen print designs of BAPE® from the late 90s. A meticulous approach to the placement and finish honors these original designs with high and low effects that emulate the naive screen prints look while the heads are positioned across the rib neckline on the shirt, just as NIGO originally intended. 

A workwear jacket and utility pants signal the duality between the two brands, introducing Heron Preston’s subversive take on workwear uniforms. The coordinated set is printed with throwback gestures like “Ape Shall Never Kill Ape” as well as BAPE®’s existing iconic yellow ABC camo and colorful purple COLOR camo to create a unique two tone effect. This is how Heron Preston blended the DNA of his brand with BAPE® to create something new and unique. 

The collection also includes the full-zip SHARK HOODIE, which is complimented with coordinated sweatpants. Staying true to the brand’s heritage, each of the fleece items are produced by Japanese factories that have an enduring relationship with BAPE®. Both the hoodie and sweatpants are printed with BAPE®’s famous STA, a signature icon in the world of BAPESTA. 

Outside of the clothing and accessories, the infamous BAPESTA sneaker is faithfully reworked in Heron Preston’s signature orange. The sneaker is crafted out of premium leather with a canvas accent printed using a tonal BAPE CAMO. Each sneaker is branded with mismatched BAPE® and Heron Preston labels. 

In 2015, Preston created his own homage to BAPE® with the “Street Sweeper” sneaker, an unauthorized remix of the BAPESTA. Inspired by BAPE®’s original concept, Preston’s Street Sweeper remixed Nike’s Air Force 1 by replacing the swoosh with a custom BAPESTA logo monogram fabric. Though only 10 styles were ever produced, the concept traveled around the internet and captured the attention of BAPE® representatives. Four years later in 2019 Heron Preston received a call from BAPE® to do an official collaboration together.

 In addition to each of the products, a special collection of collaborative zip bags and hang tags for packaging have been created to perfectly round out the line-up. Each of the products are also branded with Heron Preston’s signature orange labels, produced by the same supplier that makes Heron Preston labels to maintain the design integrity. 

The collection will be available starting today at heronpreston.com, bape.com, farfetch.com and in select BAPE® stores worldwide. 

About Heron Preston:

 Heron Preston is a fashion designer whose eponymous label features workwear- and streetwear-inspired separates and accessories for both women and men. In his role, he embodies the modernity of the profession; Preston has cultivated a distinct community and following, one that is propelled by of-themoment style and digital savviness, complemented by art, amplified by music and enriched by the synthesis of these cultures. An emphasis on sustainability and shining a light on the importance of environmental awareness in the fashion industry has remained central to the Heron Preston label since its founding. 

About BAPE®: 

Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand’s establishment in 1993, BAPE® has remained as a symbol of street fashion for more than 27 years. Thus far, it has produced iconic design items, original patterns, and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STATM”, “SHARK HOODIE” and “BABY MILO®” etc. It has now expanded its Men’s, Ladies and Kid.

Beauty And Style On Pinterest: Ideas For Every Generation

The idea that someone should or should not wear something or do something at a certain age is offensive. Authenticity and individuality are the hallmarks of fashion and beauty today. Pinterest is used by women of all ages to find inspiration, identify what works for them, and transform that inspiration into their real lives (and their wardrobes).

When we looked at the style and beauty searches that women of different generations made on Pinterest, we found out Pinterest account of the brand Sézane that we have more things in common than we think. Whether you’re young, old, or have a particular beauty preference, it’s clear that style and beauty trends are on the rise. We want to tell you in no uncertain terms: authenticity has no age. Don’t miss our “style board for all ages” (and everything else that we are going to tell you) to see it with your own eyes.

Style Begins With:

What do all ages have in common in terms of style? Fashion on the streets! The street wear trend will always be in style no matter what age you are (+245%), if you’ve passed the forty-year mark (+308%), or if you’re over fifty (+265%). Even though it isn’t the most searched for among women over 60, they still do the odd search for “fashionable sneakers,” at up to 316%.

Inspiration From Around The World:

Pinterest attracts people who are looking for trends and styles from around the world that fit with their lifestyles. “Modern style with a hijab” searches rise by 1745% among users in their twenties and thirties, “casual style with a hijab” searches increase by 244% among users in their forties, “Korean fashion trends” searches rise by 1075 percent and 934 percent, respectively, for the twenty and sixty year old generations and “Parisian chic” searches rise by 1745% among users in their forties. No matter how old you are or where you live, Pinterest is the best place to find inspiration, because billions of ideas come from all over the world.

If you see a product within a Pin, zoom in on it (or use the visual search crop icon) to see where it can be purchased or what similar products are available. Keep scrolling to see more inspired looks to complete your look.

Adorable And Sassy:

The number of searches for “artistic makeup” is up 106% and 142% in the respective age groups for women in their twenties and thirties. Pinterest is mainly used by women to get to know one another and express their personalities. A good way to do this is to use their face as a canvas. Meanwhile, women over sixty are seeking a natural makeup (+77%). On the other hand, women in their twenties are more likely to opt for a 1960s style, with (+59%) bold makeup. The older the woman, the more bold the makeup.

Makeup:

Women in their late thirties and forties search for “makeup videos” (up 131% and 150% respectively) and older women, who look up “eye makeup tutorials” (74% and 140% respectively). The results of these studies confirm that women of all ages look to Pinterest for makeup advice and to improve their looks… It’ll also boost their self-esteem!

Pro Tip From Pinterest:

We announced a new feature this week that will let you try on products using Pinterest Lens (augmented reality technology) using the Pinterest camera (Lens). By using this feature, you will be able to discover and try products before making a purchasing decision. You can purchase each lipstick by clicking on the pin and going straight to the retailer’s website. There is a version of Try it available in the United States and an international release is set for later this year.

Women aged ten to twenty prefer “braided ponytails” (+593%), women aged forty to fifty prefer “handkerchief hairstyles” (+204%), and men aged fifty to sixty prefer “shaved haircuts” (+237%).

Christopher Currence for use by 360 MAGAZINE

PACKER × Reebok Answer IV “Ultramarine”

Reebok and Packer are teaming up to release a limited-edition release of Allen Iverson’s notorious Answer IV. The Answer IV’s are a blast from the past, referencing sport, style and culture of the ‘90s and early ‘00s. The Packer x Reebok Answer IV ($180) will be available on January 21 solely in-store and online at Packer.

Allen Iverson

NBA basketball legend and style/ culture icon of the ‘90s and early ‘00s, Allen Iverson exemplifies the aesthetic viewpoint from this time period. Celebrated for always sticking to his wits and having shaped an entire generation through fashion and culture, the Packer Answer IV serves as an honor to the legacy that A.I. created.

The shoe is reminiscent of designs from the ‘90s and early ‘00s, equipped with timeless navy leather/ grey mesh upper, highlighted by red accents. The shoe captures the essence of A.I.’s spirit during the prime of his stylistic impact.

Available exclusively at Packer, Friday, January 21.

11:00am EST online @ PackerShoes.com

12:00pm EST in-store @ Packer Jersey City

$180 / size 6.5-15

Christopher Currence for use by 360 MAGAZINE

How to choose the right shoes

Finding the right footwear can be very difficult. Even though you have likely been wearing shoes since you were a small child. Many people just plow on through shoes not caring too much whether they are right for their feet. 

The right footwear can keep your feet healthy, keep your body safe from injury and make your physical activity easier. It is so much easier to stay active when you have the right footwear that is appropriate to your feet, whether they be wide, slim, or sensitive. 

What should shoes do for you?

The right shoe should provide you with several services. It should cushion the feet nicely. The midsole is the main part of the shoe that is there to provide cushioning. They increase the amount of time that force takes to reach your body and allow it to adapt. However, this only works when your shoe supports your foot’s particular alignment when it touches the ground. 

Additionally, you should have a shoe that feels comfortable even on the first wear. It should fit well and not hold your feet too tightly. You should have at least 1-1.5cm at the end of the shoe and it should be wide enough to fit your feet. The key here is for it to feel snug and not tight

Considerations

Height Soles- Height soles is a shoe insert that can increase your height. You place it in the shoe instead of the original sole for a discreet height increase. The toe area of your shoes will remain flat, but the heel is a thick raised area. You can gain anywhere between 5-10cm to your height. 

Activities- what will you be using these shoes for? If they are being used for physical activities such as running, then this will impact the type of shoe you are shopping for. Shoes for running are usually more cushioned and wider so that your feet are more protected. Make sure you know what you are shopping for. 

Legs, feet, and joints- Your choice of footwear affect more than just your feet. If they are too tight, loose, and not supportive enough then you may be placing excessive stress on your feet, legs, ankles, and joints. This can lead to pain, bunions, shin splints, or postural issues. You need to make sure that you are wearing the right shoes for yourself. 

Shoe Supports

If you have ankle or feet problems, then you may need to make alterations to your shoes. This is okay to do. Shoes bought from the store aren’t guaranteed to suit everybody so altering them can help you. Fortunately, there are various shoe supports out there to consider. 

Heel cup- A heel cup can help alleviate pain beneath your heel. They are usually made of plastic, foam, or rubber and are made to provide extra support around the heel. This will help relieve pressure on any tenderness near or around your heel. 

Arch supports- Arch supports the treatment of pain in the foot and helps promote function in the lower legs. They are again made of foam or rubber and are worn inside your shoes. They are specially designed inserts that relieve pain in a certain area whilst also supporting the surrounding area. This can help alter foot alignment and function.

Metatarsal pad

A metatarsal pad is used to relieve pressure and pain from beneath the ball of the toes. A range of materials can be used for them, but they are usually made of foam so that the pad can affix to the insole near the most tender area. It can help to distribute the pressure that would be placed on the ball of the foot so that one area doesn’t suffer alone.  

One thing you should do is to talk to a healthcare professional about any problems with your feet. They will be able to diagnose what area is the problem and what the solution would be. This will help you decide on which footwear you need and can treat your symptoms before they get too bad. You can seek help from specialty shoe stores, podiatrists, and physiotherapists all of whom will have the knowledge you need. 

Finding the right footwear

Looking for shoes can be draining especially if when you purchase your new footwear, they make your feet uncomfortable and leave you in pain. You should take some time to research where your problems are coming from and to find which shoe suits your needs. This may mean getting rid of your one shoe for everything and getting multiple pairs for various occasions. 

 

Jason Silva Global PR & Brand Marketing for use by 360 Magazine

Reebok × Pump Omni Zone II “90s Rules”

To honor the 30th birthday of Reebok comes one final Pump Omni Zone II drop for the year. The motor-city inspired “90s Rules” color up drops on New Years Eve in adult sizes from Reebok.com, Foot Locker, Finish Line and Champs, amongst other retailers.

The Reebok Pump Omni Zone II “90s Rules” (H01315) retails for $150. The shoe showcases an innovative take on the original high-top design made for Dee Brown in ’91 with pump technology that provides additional support.  The shoe displays a combination of red and blue colors, nodding ‘90s motor city hoops and the “bad” icons that originally wore the shoe.

How the Fashion Industry Made Running Cool

The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.

One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.

Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.

The Power of Celebrity

It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.

Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.

This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.

The Affordability & Timelessness

Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.

Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.

The Comfort

Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.

It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.

People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.

The Tribalism

There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.

By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.

Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.