The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related.
One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward form of exercise that it had been seen as in the past.
Here’s a look at what enabled the running revolution and the role that fashion brands had in catalyzing it.
The Power of Celebrity
It is impossible to talk about the rise of fashion-focused sportswear without touching on the rich and famous turning functional clothing into must-have garments.
Starting in the 1980s, professional athletes, as well as the stars of stage and screen, began to be seen in branded, designer sportswear. Manufacturers realized that if they could get their logos noticed by the public, they would inevitably sell more.
This time also coincided with an increased interest in health and fitness, especially amongst the middle classes. Of course, if you see celebrities out and about in the latest training tops, shorts and sneakers, then you will not only want to emulate their exercise routines, but also their workout wardrobes. In the modern age, celebrity endorsements and tie-ins take this even further.
The Affordability & Timelessness
Another aspect of why the fashion industry was so eager to push sportswear once it got its first taste was because of the inexpensive production costs. From the best sunglasses for running on the road to the top training shoes for the track, the relative simplicity of the designs – combined with the minimal materials needed to make them – meant that manufacturers could make a mint on the markup of designer sportswear.
Meanwhile, another perk from a design perspective is that while fashion in the sportswear sector does cycle quite quickly, the underlying designs for the key pieces required for running or any other activity do not need significant change. This timelessness continues to pay dividends from a cost-saving perspective for manufacturers, while also meaning that people who pick up gear can then keep using it for years without feeling like they are falling behind the times.
Sportswear did not just became fashionable because activities like jogging and running were made into mainstream hobbies for millions. The sheer versatility of this type of clothing allowed it to become accepted in a lot of other contexts too.
It is perfectly normal to see people wearing garments that are ostensibly designed for exercise in bars, restaurants and even business meetings. This is not just because of changing trends, but also as a result of how comfortable sportswear tends to be in comparison with traditional garb.
People who picked up running gear to fulfill their fitness goals can also happily slip into it for everyday errands and other occasions, while still feeling cool and en vogue.
There is one final talking point relating to sportswear, fitness and the fashion industry – the kind of tribalism which is innate to humanity.
By designer brands entering the market and promoting their products against rivals, this could rub off on consumers, creating a kind of product fueled war of loyalty. Nike, Adidas and Reebok have all capitalized on this, but high end fashion houses are equally invested in this approach.
Running remains a pastime which is unavoidably associated with being seen by others, and if you can wear the colors and designs of a brand you love while doing it, then it’s all the better. And so, fashion and sportswear look set to maintain their close relationship indefinitely, even if specific brands may rise and fall.
solesbyMICHELIN gives you the possibility to win an exclusive pair of the brand new Wave Mujin 8, the new trail running shoe born from the consolidated partnership between Mizuno and solesbyMICHELIN. How?
It is very simple: enter the website, register, and subscribe to the newsletter.
The winner will be drawn from all those who have subscribed to the newsletter during the contest period, as well as those who have already subscribed and will update their preferences during the contest period.
For more information, terms and conditions click here.
What are you waiting for? Run on the website and be the first one to win a pair of Mizuno Wave Mujin 8!
Mizuno Wave Mujin 8 is the perfect shoe to tackle any trail over long distances, even on the most difficult terrains. The MICHELIN sole, designed exclusively by JV International for solesbyMICHELIN, has a light and dynamic compound, representing an excellent mix of grip, technology, and lightness; the new tread design significantly improves traction and grip on all surfaces and helps prevent the accumulation of dirt on particularly muddy grounds thanks to a self-cleaning system of the blocks. The external part of the sole is purposely tough to increase durability, while the arched side knobs help in case of obstacles. The EVA layer positioned in the forefoot area helps absorb impacts while the heel area is reinforced to allow easier and more comfortable braking during descents.
Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere
Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine Install Team for Question Mid “Iverson Four”
Today, Reebok officially launches “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine Install Team that will honor the upcoming Question Mid “Iverson Four”.
Carrying forward themes from Reebok’s latest film, CrateMaster, which shines light on the grit and creativity of inner city youth, as well as on accessibility issues in urban areas, “Courting Greatness” celebrates players on a local level. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.
“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”
Demonstrating the tool’s creative potential and how a makeshift court may come to life, Reebok partnered with New York Sunshine Install Team, a contemporary art and fashion collective based in NYC, to create a court using raw, industrial materials, to initiate the campaign. The temporary installation is located at 36 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.
Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ’04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.
Hoopers can visit HERE today to access the augmented reality tool and get to work. The Question Mid “Iverson Four” is available globally in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok’s website, among other select retailers, beginning July 31.
Whether you’re a runner or not, your sneakers are bound to get dirty over time. Luckily, sneakers are easy to clean with the washing machine!
Cheryl Nelson, Lifestyle Expert and Founder & Owner of Prepare with Cher has provided a step-by-step guide on how to wash dirty sneakers in the washer, how to choose the proper detergent, and a guide to washing the insoles of shoes without damaging them…
How to Wash Sneakers in the Washer:
First, check the label on the sneakers to ensure they may be machine washed. If they can be, remove shoe insoles and shoelaces. Put sneakers in a microfiber or mesh laundry bag (like what you use when washing lingerie). Put shoelaces in a separate bag. Use cold water (to avoid shrinking and damage) and wash on a delicate cycle with a slow spin or no spin. To avoid ‘extra shoe banging’ around in the washing machine, add a few old bath towels of similar color.
The Correct Detergent to Use and How to Choose It:
Use a gentle detergent, such as Arm & Hammer Free and Clear Sensitive Skin. For extra stinky shoes, you can add a little bit of distilled white vinegar. Don’t use any bleach—this can damage the shoes. Instead, you may use a toothbrush to gently brush any stains with soapy water, prior to placing it in the washing machine. Air dry in the sun if possible. You may stuff the sneakers with rags or paper towels to help absorb moisture and maintain the sneaker’s shape.
A Brief Insight on Washing the Insoles of Shoes, Without Damage:
Always wash shoe insoles separately (unless the label states otherwise). Soles can soak up a lot of moisture, which makes them difficult to dry. If insoles are not machine washable, hand wash by gently brushing them with soapy water. Use a sponge to soak up excess water. After cleaning, sprinkle the insoles with Arm & Hammer baking soda to soak up any leftover moisture and deodorize. Once they are dry, wipe off excess baking soda and place back in sneakers.
“I am thrilled to partner with DSW so I can show people how to get that designer look without the designer price tag.” – Chrishell Stause on her collaboration with DSW.
We got the opportunity to celebrate Chrishell Stause and herDSW curated collection last night at the Sunset Tower Hotel in Los Angeles. Decked out in the Mix No.6 Mesha Sandal from her collaboration with the brand, the Selling Sunset star was joined by celebrities and influencers including Katrina Bowden, Amanda Stanton, Ashley Wahler and more.
Guests admired the new collection at the carnival-themed cocktail party as they posed for photos at the shoe wall, played ring toss (where Chrishell saw us win a teddy bear!) and indulged in specialty cocktails and light bites. The cotton candy bar was also a fan favorite, and constantly had a line forming. The candy floss was shaped into funky animal shapes such as an elephants, unicorns, and even just fun rainbow swirls! Personally, the claw machine was the go-to hot spot. Reminiscent of carnivals and arcades, it was set up with $25–$100 gift cards and socks as consolation prizes; even if you didn’t win a gift card, you’d want to at least go home with some socks (guilty as charged).
Known for her feminine, fun, and flirty style, Chrishell ensured her curated collection was fashionable without sacrificing function– offering trendy as well as timeless options, and a touch of her signature sparkle. “I feel like we finally get to go out again and dress up. And so, I really wanted to have fun and pick colorful pieces that really reflect the summertime and just, you know, summer fun and color,” Stause told FN.
Within the collection, Stause picked a range of styles from slides to sneakers and strappy heeled sandals. The pieces are available on DSW’s ecommerce site and in all 500 stores! The curated capsule collections consist of footwear and accessories that will bring back high wattage glamour in a big way this summer.
We also got the chance to exchange a couple of words with Chrishell herself. She talked a little bit about wanting to be comfortable and having fun in whatever she wears, especially since we haven’t been able to do much in the past year. P.S.: She is so super sweet!
Not only were we served delicious hors d’oeuvres, but there were also classic sliders and truffle fries available (who can resist a good truffle?), as well as amazing Oreo ice-cream to perfectly end the evening. And we were even gifted a Shiraleah Ombre Lucia Tote goodie bag each to go home with! Perfect for the summer and so easy to pair with everything.
Click here to purchase Chrishell’s curated pieces.
Looking for rockin’ back to school duds? Rockstar Originalis expanding womenswear pieces to include sizing from X-Small to 3X-Large! The plus size collection includes track sets, casual wear and activewear which is accented with the brand’s logo, and iconic embellishments thus remaining true to the brands ethos. The plus size pieces range from $39.00 to $89.00, won’t break the bank and are perfect for the end of Summer and beginning of the school year. Arrive for the first day of class feeling confident in trendy styles like the Gigi Short Set (which can be viewed below.)
ZAGG Gear4 Protective Gaming Console Cases
ZAGG Gear4 today announced a 360-degree protection bundle for the Nintendo Switch and Switch Lite gaming consoles. The Kita Grip 360 and Kita Grip 360 Lite cases, which are made with 52% renewable plant-based material, will be bundled with a ZAGG InvisibleShield screen protector for the ultimate gaming protection package. Gamers also get a smooth screen protector that preserves touchscreen sensitivity and guards the display against scratch damage, like from docking the console.
The slim, flexible Kita Grip case has been tested to protect the Switch from drops up to 10 feet/3 meters. The case is compatible with the Switch Classic docking system and allows access to the rear kickstand on the Switch Classic. It even includes an antimicrobial agent that inhibits the growth of odor-causing bacteria.
Skechers and digital creator and entrepreneurAvani Gregg (50M+ followers) just dropped Avani x Skechers, a new creative campaign for the sought-after Skechers Uno where Avani styles her number one fashion sneaker like no other. Avani curated the social content for the campaign, which reflects her personal style and love for bright colors. Available in brights including hot pink, blue, and red, making the perfect statement shoe to make any look pop, and classic colorways like white, black, sand, and olive, that go with any outfit.
The versatile trend-right Uno can be paired with a summer dress while also completing any athleisure look. The Skechers Uno has you covered for all-day wear thanks to its Air-Cooled Memory Foam® insole, while the hidden Wedge Fit design adds the perfect slight lift. Look and feel good this summer and fall as you get ready to head back to school! The Avani x Skechers styles featured in the campaign are available on Skecher’s website and retail for $80.
Fabletics’ July Collection
School is out for the Summer, but its never too soon to think about your back to school outfits. As we kick off the new month, Fabletics is sharing their July Collection. Fabletics is launching their first ever Hiking Capsule, which includes cargo shorts, onesies, skirts, jackets (and more!) These lifestyle pieces are versatile enough for every school day and extracurricular activity.
New styles are introduced in this collection and grounded in the brand’s beloved Motion365® fabric. It’s silky-smooth support, superior stretch and breathability make it a top pick when dressing for these hotter temps. Meet the Brianna Onesie– our first jumpsuit in this fabric- built with breathable mesh vents and secure pockets. And speaking of pockets- our Trinity ‘triple pocket’ design is back, better than ever and available in both leggings and shorts! For more complete Back to School outfits, our ‘Must Have’ July sets can be found here!
Mophie 3-in-1 stand for MagSafe Charger
Mophie today announced a new 3-in-1 stand for MagSafe Charger. Available exclusively in Apple stores, and on Apple and Zagg’s websites, the 3-in-1 stand for MagSafe Charger offers dedicated wireless charging spots for iPhone, Apple Watch, and AirPods/AirPods Pro. Just drop each device in its designated space and charging begins on contact. Install the Apple MagSafe Charger (not included), and you can easily charge all of your everyday accessories in one central location. The 3-in-1 stand for MagSafe Charger is priced at $89.95.
The Magsafe Charger features 15W Fast Wireless Charging, allowing users to wirelessly charge the iPhone 12 at the fastest speed possible. With the Integrated Apple Watch Magnetic Charger, your Apple Watch will be positioned at the ideal angle to take advantage of Nightstand Mode. The charger additionally has an AirPods Charging Spot that ensures charging begins on contact, every time. This charging spot allows for the perfect viewing angle in both Portrait or Landscape mode. For more information, visit HERE.
Rolls-Royce Escapism Luggage Collection
Rolls-Royce Motor Cars has added Black Badge editions to its Escapism Luggage Collection. The new luggage is designed to complement the darker, edgier personas of the marque’s Black Badge motor cars, which cater to patrons with a bold, confident, and uncompromising attitude to life. The five new pieces – 48hr Weekender, 24hr Weekender (see below image), Holdall, Tote Bag and Organizer Pouch – are handcrafted from the finest leather and soft canvas, together with a new material inspired by the unique technical-weave fabric first used in the interior of Cullinan Black Badge. Patrons can choose from colorways which include bold, eye-catching hues from the Black Badge color palette or more understated tones. Each item is finished with intricate contrast piping detail – a first for Rolls-Royce luggage, which clients can personalize if they wish – and a metal plaque bearing the Black Badge ‘Infinity’ lemniscate icon.
The Black Badge Escapism luggage collection can be ordered as a five-piece set or as individual items from Rolls-Royce dealers. These luggage pieces can also make for luxurious school bags, and are sure to impress on picture day. Prices for the five-piece set start from 22,075 GBP, excluding local taxes.
Raptic’s Portable Power Station – TITAN 225
Raptic’s Titan 225is the perfect power source for every student’s back to school needs. This portable, rechargeable power station is designed to provide long-lasting charge for all your devices. Students can study outside on campus grounds or do homework in their backyards, thanks to the mighty Titan 225. Additionally, this battery is compact enough to be effortless carried around in one’s backpack from class to class. 360 Magazine used our Titan 225 to charge our GoTrax Emerge Electric Bike.
Users can recharge their phone up to 20 times, laptop up to 5 times, and tablet up to 6 times. The battery also includes 3 USB hubs, 1 USBC, a lighter plug, and an AC plug. No matter how long homework takes you, Raptic’s technology solutions ensure that you can get the job done without losing power. For more info, please visit HERE.
GRIPBELL Free-Weight Pairs
Revolutionary free-weight company GRIPBELL is proud to announce it is now selling its weights as sets of pairs. These weight sets are perfect for PE classes at home during hybrid learning schedules, pre-season and sports training, and working out. Students looking to enhance their home gym and fitness regimen will find this targeted and affordable option the best way of providing an excellent, full body, at-home workout. Especially for college students in small dorm rooms, this compact exercise equipment is able to easily be stored and used for a variety of physical activities.
With its innovative design, GRIPBELL is the superior handheld free weight system. Hundreds of exercises are possible with nearly unlimited range of grip positions, making it the most versatile free-weight system on the market. As the weight is equally distributed throughout the device and there are no sharp edges, GRIPBELL is both ergonomic and family friendly, and allows users to perform all the movements of both dumbbells and kettlebells combined. For more information, please visit their website.
Skechers ×Kansaïyamamoto Collection
A celebration of high fashion and avant-garde imagery arrives at Skechers, The Comfort Technology Company™, in an exciting new footwear collaboration inspired by the late iconic Japanese designer Kansai Yamamoto. Each Max Cushioning Premier pair in the limited-edition collection provides exceptional comfort and support through lightweight, responsive ULTRA GO® cushioning platforms and Air-Cooled Goga Mat breathable insoles with high-rebound cushioning. The well-cushioned pairs are a tribute to Kansai’s affection for joyful fashion.
The limited edition Skechers x Kansaïyamamoto collection of four fashion sneakers for men and women embrace Kansai’s unique aesthetic and energetic style. Launching on the one-year anniversary of his passing, the collaboration provides an opportunity for fans across the world to honor Kansai’s legacy through the colorful designs. The collection of Max Cushioning Premier styles for men and women is now available on skechers.com, as well as at select Skechers flagship stores, and online at Skechers website.
Evesome Fall Winter 2021 2022 Collection
Evesome, the French boutique brand, features designs from Paris, produced by artisans with an eye for detail. This lavish company invites fashion and comfort into your life with their newest look book. Evesome features back to school essentials for students that are picture-perfect for photo day.
Show off your style with classy garments like berets, scarfs, kimonos, ponchos, shirts, and sweaters. For transporting supplies across campus, invest in one of Evesome‘s patterned totes. Evesome even has adorable dorm room decor, like cushy throw pillows. For more info, please visit their website.
Vontélle Eyewear × ViacomCBS Children’s Eyewear Line
Vontélle Eyewear, the black-woman-owned, luxury eyewear brand, is proud to announce a partnership with ViacomCBS Consumer Products for a children’s eyewear line centered around Nickelodeon’s beloved characters. Vontélle will create three to four new unique eyewear frames annually using characters from Nickelodeon shows like Baby Shark’s Big Show!,PAW Patrol, SpongeBob SquarePants, Rugrats, Teenage Mutant Turtles, and more
For this collaboration, Vontélle has created an exclusive set of frames specifically for kids that combines the classic Nickelodeon characters with their bold and vibrant styles. These frames are the perfect back-to-school swag for students. Vontélle X Nickelodeon eyewear line will be available December 2021 at retailers and online HERE.
The PANGAIA X HAROSHI BE@RBRICK Capsule
Looking for the perfect back-to-school drip? PANGAIA is pleased to announce a new partnership with renowned artist and skateboard enthusiast – Haroshi. As a skateboarder and self-taught woodworker, Haroshi creatively combines his two passions: fine art and subculture, utilizing upcycled skateboards as a medium for his hand carved sculptures. Each collaborative piece of Haroshi’s BE@RBRICK, created in partnership with the expert Karimoku woodworkers, is built from local Japanese maple wood that imitates the colorful layers of a skateboard deck. First released by MEDICOM TOY in 2019, it will now come to life across the range of PANGAIA X HAROSHI BE@RBRICK products through an assortment of adult and kids t-shirts, hoodies, and track pants.
The PANGAIA X HAROSHI BE@RBRICK capsule will be available to purchase today July 27, 2021 via the PANGAIA website and in Tokyo through 2G’s concept store that is jointly operated by MEDICOM TOY, Motofumi “Poggy” Kogi and NANZUKA. The new release furthers the brand’s dedication to working with communities, artists, and change makers that share the same values and mission as PANGAIA. Haroshi’s creativity, combined with his love for art and sustainability is perfectly aligned with the brand’s approach.
Team USA Surf Collection
To commemorate USA Surfing‘s first ever event at the Olympic Games in Tokyo, renowned marine life artist Wyland created a limited time commemorative USA Surf collection with a signature Octopus in his beautiful Japanese-influenced Gyotaku style. This lucky Octopus shows up throughout the collection. The Surf Tokyo hat is the perfect accessory to keep you cool during sunny afternoons by the sea. The Surf Tokyo shirt, which features illustrated dolphins, is the ideal beach-ready tee.
Look like an Olympian in this stylish surf apparel. Proceeds support the ocean conservation partnership between USA Surfing and the Wyland Foundation. Olympic gold medalist Carissa Moore supports these conservation efforts, and has created joint commemorative gear with Surfers for Conservation and the Wyland Foundation. Shop the joint surf collection HERE.
Old Trapper Original Beef & Cheese Snack Stick
Old Trapper’s Original Beef & Cheese Snack Sticks are the perfect back-to-school snack! Enjoy the best of both worlds because you get two tasty foods in one package– creamy American cheese and smoky beef. These hearty snack sticks are easy to throw into lunch boxes or quickly unwrap after a long day at school.
Old Trapper sets the standard for snacking utility with their delicious Beef & Cheese sticks. These snacks retail in convenient packs for just $21. Customers can choose between a one-time order, or a recurring snack subscription. For more info, visit Old Trapper’s website.
PUMA × TMC Collection – THE HUSSLE WAY | THE MIAMI STORY
To continue honoring the vision and legacy of Nipsey Hussle, PUMA and The Marathon Clothing are releasing their second collection of 2021 which represents THE HUSSLE WAY | THE MIAMI STORY. This series pays homage to select cities – the “MIAMI STORY” is the first in this series – and particular moments when famed fashion icon Groovey Lew collaborated with Nipsey Hussle to create unique, one-of-a-kind looks. The five-piece “MIAMI STORY” capsule collection draws inspiration from the multiple shades of blue in the majestic Miami water and includes co-branded shirts, blue pants, blue Bermuda shorts and an all-white PUMA x TMC Future Rider.
Retailing for $45-$90, the collection will be available on Puma’s website, at the PUMA NYC Flagship store, and at select retailers including The Marathon Clothing starting August 13. For more information, please visit HERE. On that website, users can view a video of Groovey Lew, who talks about his friendship with Nipsey Hussle, the meaning of the Hussle Way, inspiration behind the collection and more.
Rado x Great Gardens of the World Watches
Never be late for class again! When Rado announced their partnership with Grandi Giardini Italiani in 2017, it brought together the companies’ shared interest in design, beauty and nature at its best. Rado now extends its partnership with the Great Gardens of the Worldand brings to life three modern design timepieces with an essence of nature.
In full bloom, three new models celebrating exceptional design, eternal nature and futuristic materials, form part of the new line named Rado True x Great Gardens of the World. Each timepiece, or “chapter,” represents a stunning achievement of great subtlety and harmony, the glorious power of nature, and modern design. For more information, visit HERE.
MyMedic First Aid Essentials
Head into your next school year confident you’ve covered all your emergency bases with MyMedic’s conveniently compact safety kits for your car or backpack. Their MyFAK ultra-compact kit can store over 100 expert selected first aid items in only 7.5″ of space! It has everything you need to treat trail blisters, cuts and burns, blocked airways, broken bones, and more.
MyMedic’s MyFak first aid kit contains over 100 first aid and trauma supplies. The bag is easy to tote to school, thanks to it’s grab and go design and snag resistant zipper. The MyFak kit is MOLLE system compatible. MyMedic also offers the Solo First Aid Kit, which is more compact and lightweight. This portable kit is small enough fits in bookbags, but contains over 45 essential first aid supplies. For more info, please visit MyMedic’s website.
Doctor Plotka’s Mouth Watchers
Bacteria, viruses, and fungi. While we all know these bad guys lurk in our mouths causing bad breath and tooth decay, we often stop thinking about them as soon as the toothbrush has left our mouth. Unfortunately, these pesky microorganisms stick around on our brushes, doubling every 20 minutes when left in the warm moist environment of the bathroom
These pioneering toothbrushes are paving the way to a cleaner dental routine by using silver infused bristles to naturally eliminate 99% of bacteria, viruses, and fungi. When paired with their deep cleaning flossing bristles, you’ll enjoy that fresh from the dentist feeling every time you brush! For more info, visit HERE.
G-SHOCK’s All-New GA2200 Series
Casio announces the all-new GA2200 series, featuring three colorways designed for rugged toughness. The GA2200BB-1A, GA2200M-1A, and GA2200M-4A are equipped with heavy duty cases built with Carbon Core Guard Structures, a front button design and a three-tier construction that seamlessly integrates bezel, case back and buttons to slim the case down to a mere 12.8mm.
The GA2200 models also boast G-SHOCK’s features, including a Double LED super illuminator, 3-year battery life, 5 daily alarms (1 SNZ), world time, interchangeable bands and more. The GA2200BB-1A retails for $120, while the GA2200M-1A and GA2200M-4A retail for $130 each. Each model will be available in August at select G-SHOCK retailers, G-SHOCK Soho Store, and on G-SHOCK’s website.
Star Wars™ Fine Jewelry Friendship Collection
On August 6th, Star Wars™ Fine Jewelry will premiere the newest additions to the Friendship collection with pieces inspired by R2-D2™, the devoted lighthearted droid. The Friendship collection is designed with droid-distinct detail and iconic color cues. More information about the collection can be found on this website.
There are seven distinctive fine jewelry collections inspired by Star Wars, so every fan can connect with their favorite character’s journey, from R2-D2 to the Mandalorian™. Shop assortments that honor the light side or the dark side of the force. All pieces in all seven collections are beautifully crafted in gold or silver with diamonds and gemstones. Star Wars Fine Jewelry is an officially authorized fine jewelry collection crafted by Renaissance Global.
Quarto Kids Nonfiction Books
Still have some summer reading to do before the school year? Check out Quatro Kids’ selection of nonficntion titles for children. All of these texts will be coming out late this summer or early next fall. For more information on Quatro Kids, visit their website.
Inside Animals by Barbara Taylor and Margaux Carpentier
[64 pages; ages 4-8; $22.99/$27.99 CAN]
In this book, there are 21 cross-sections that show how skeletons, organs, nerves and muscles fit together inside creatures from across the globe. Animals can have some body parts in common with us humans, such as the brain, heart and lungs – but each creature has its own unique body to help it survive and thrive in the wild. This means that there are all kinds of weird and wonderful organs and senses in the animal kingdom, such as the honey stomach in a honeybee or the ink sac of an octopus. Prepare to be dazzled as you discover incredible information to wow your family and friends
Rescuing Titanic by Flora Delargy
[80 pages; ages 7-11; $22.99/$27.99 CAN]
This exquisitely illustrated story of quiet bravery tells in rich detail how the little ship Carpathia saved 705 passengers of the Titanic from the icy waters of the North Atlantic. Written and illustrated by debut Northern Irish artist Flora Delargy, whose grandfather and great grandfather both worked in the Belfast Shipyards where the Titanic was built.
When Plants Took Over the Planet
[64 pages; ages 7-11; $17.95/$25.95 CAN]
This large-format, highly illustrated book will guide readers through the key aspects of the life of plants, from early ferns which were most certainly munched on by dinosaurs, to carnivorous plants that snap and ‘attack’ their prey, or powerful medicinal plants that can heal ailments and boost health. This book also explores how humans use – and abuse – our precious plants, and how reliant we all are on the survival of our planet’s network of botanical life.
Work It, Girl: Rule the music scene like Queen Beyoncé Knowles by Caroline Moss and Sinem Erkas
[64 pages; ages 7-12; $15.99/$20.99 CAN]
Discover how Beyoncé became a superstar singer and entrepreneur in this true story of her life. Find out what makes Queen Bey tick, what inspires her, and what motivates her. Learn about her passion for activism–right up to date with her support for Black Lives Matter. Then, learn 10 key lessons from her work.
Roots of Fight’s Game Changers Gold Collection
Apparel brand Roots of Fight is honoring five extraordinary Olympians, including Jim Thorpe, Wilma Rudolph, Jesse Owens, Cassius Clay and Joe Frazier, as part of their Game Changers Gold Collection. These Gold medalists are Olympians who overcame setbacks, odds and prejudices with courage, heart and incredible self-belief.
All five of these American athletes shined on the world’s biggest stage. They were game changers and remain the gold standard. The Game Changers Gold Collection celebrates these icons with a range of apparel from t-shirts, to shorts, sweats and sweatshirts priced from $40 – $85 dollars, available HERE.
Casio’s A100WE-1AVT Timepiece
Casio America, Inc. is excited to announce the expansion of its popular Vintage collection with the A100WE-1AVT. Inspired by the F-100 digital timepiece, Casio’s first resin case model and originally released in 1978, the new A100WE-1AVT timepiece boasts a unisex design and stylish, retro gadget feel.
Although the new A100WE-1AVT is modeled after the original F-100 digital timepiece, its design was updated for this more modern version while retaining the distinctive four metallic front button design of the F-100. The new model comes in a stainless-steel band and a nickel-free plated case for a more refined look. Along with Casio’s signature metal elements, its band features a slide-type clasp that lets users easily adjust the band length without special tools. For more information, please visit HERE.
Isabelle Grace Jewelry
Just as layering is super trendy in the necklace department, having a strong wrist stack is also in style. Today’s fashionistas have discovered that you don’t need to stop there when exploring the possibilities of your bracelet collection. Be creative and intermingle different metals, materials and colors in developing your own personal style with Isabelle Grace Jewelry.
Isabelle Grace Jewelry’s new beaded bracelet collection features exquisite, handcrafted jewelry that’s sustainably made in the USA and of heirloom quality, and never goes out of style. Known for their beautiful distinct designs, each piece is created just for the wearer, perfect for an easy and effortless look that’s impactful, yet versatileenough to wear on a day-to-day basis. Isabelle Grace’s trendy and elegant jewelry are the most darling accessories for any student’s perfect back-to-school outfit.
Tenacious Toys Boo Berry GID Skull Dangler
Tenacious Toys is thrilled to continue their support of independent creators and manufacturers with a pair of exclusive releases at the end of this week which they are dubbing “INDY INSANITY”! This second drop this week is the Boo Berry GID Skull Dangler by Jonathan DuBose – a monstrous 8-inch-tall vinyl art toy designed and produced by DuBose Art. While the Skull Dangler is available in a rainbow of colors in the DuBoseArt shop, the GID Boo Berry colorway is a Tenacious Toys shop exclusive.
There are only 30 Boo Berry Skull Danglers made and they are priced at $140 each. Boo Berry Skull Danglers will be released on the Tenacious Toys homepage at noon EST on Friday August 13th. Each Boo Berry Skull Dangler will come with an exclusive sticker as well as a free enamel pin. Customers looking to create a super deluxe version can opt to head over to the DuBoseArt website shop to pick up a Clear Blue Ooze head to place on top of the Skull Dangler (must purchase Ooze Head separately). DuBose offers a selection of optional alternative heads which fit all Skull Danglers.
IVY PARK RODEO Collection
adidas and Beyoncé are returning to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.
IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details. The fourth IVY PARK collection launches exclusively on adidas’ website for 24 hours on August 19 and is followed by a wider global launch on August 20.
Champion × Naruto Capsule Collection
Champion Athleticwear has partnered with Naruto, a Japanese manga, to bring a unique capsule to market celebrating the story’s most well-known characters. Fans can shop the limited edition collection on August 13 at Champion (in-store and online).
The collection includes Reverse Weave hoodies and Heritage short sleeve tees for men, cropped Reverse Weave and Boyfriend Reverse Weave hoodies and heritage short sleeve tees for women, and hoodies and tees for kids. Plus, fans can go in any Champion store for an exclusive opportunity to customize their merchandise with hand-picked patches including characters Naruto Sage mode, Gaara, Shikamaru, Tsunade, Hashirama, Tobirama, Hiruzen and symbols Uzumaki Clan, Uchiha Clan, Akatsuki cloud, and Sharingan!
Rockstar Original’s Alaisa Jacket
Rockstar Original’s Alaisa jacket is the must-have wardrobe staple for Fall. The iconic puffer jacket for men comes in black ($199) and statement-making metallic royal blue ($209) and metallic red ($209). Staying true to the brand’s values of accessibility, the Alaisa starts at $199 in sizes Small to 3X-Large.
Designed to keep you warm and snug during the winter months, Rockstar Original’s bestseller in a matte fabric is made with a down alternative and includes a removable hoodie. This jacket is the perfect back-to-school coat to keep you warm throughout the upcoming, cooler months. For more info, visit HERE.
Hedon Helmets, the manufacturer of the world’s most luxurious and stylish motorcycle, bicycle and e-bike helmets, issue a bold and refreshing retake on two wheeled culture. Whether you’re taking your e-bike to school, work, or just on an afternoon joy ride, Hedon Helmets keeps you safe on all of life’s adventures. Kids will be kids, so keep them safe while they play!
Created in 2011, founders Lindsay and Reginald set out ot completely rethink the protective headgear of the contemporary urban rider. Without compromising on safety they developed a style that is bold, refined and nostalgic, with comfort driving design above all else Their core belief is that when form and function work seamlessly together, style is effortless. Their dedication has led Hedon Helmets to become essential accessories for all discerning riders.
Casio’s A100WEPC Watch
Casio America, Inc. announced today the release of the A100WEPC, a collaboration model featuring the iconic PAC-MAN game that is popular around the world. The A100WEPC is based on the recent reissue of the F-100 digital watch, which was originally released in 1978.
The new A100WEPC watch is based on the recently released A100 watch, which reprises the design of the original F-100, including the unique four-button front layout. The styling is designed to evoke the fun, retro look of the PAC-MAN game. The watch face features colorful pixelated PAC-MAN and ghost characters, and the center ILLUMINATOR logo is rendered using the PAC font. The face design faithfully replicates the PAC-MAN game screen, down to details like the pink line marking the exit of the ghost nest from which the ghosts emerge. The gold-plated watch case is inspired by the color of the PAC-MAN arcade game cabinet. The top watch band is laser etched with a rendering of PAC-MAN being chased by ghosts, and the reverse scene with PAC-MAN chasing ghosts is rendered on the bottom band. The case back also features the PAC-MAN logo and icons. The watch comes with special packaging imprinted with PAC-MAN character icons and the game score screen, to deliver the full look of the PAC-MAN game.
Marc Jacobs’ Color Collection Pop Up
Westfield Century City’s newest pop-up, THE COLOR COLLECTION, an everyday capsule designed by Marc to celebrate comfort, creativity and self-expression, will debut just in time for the back to school and back to work shopping season. For a limited time, the Marc Jacobs Color Collection will be on display for guests to shop and browse. The pop-up will feature accessories and athleisure in vibrant matching hues and shades – featuring everything from everyday wardrobe essentials such as t-shirts, biker shorts, tote bags, to slides, all donning the iconic Marc Jacobs logo.
This apparel in this vibrant, striking collection makes for the ultimate back-to-school outfit or picture day photo-op. Free for all, Westfield Century City invites the public to visit the pop-up from August 15– October 31. The pop-up is located between the Jo Malone and Tesla retailers, on Level 1. For more information, please visit HERE.
Kask’s urban, Italian style helmets are ideal for bike enthusiasts and microtransit commuters. With the recent launch of their URBAN R and MOEBIUS helmets, bikers can stay safe and fashionable on the road. URBAN R features more than just beautiful aesthetics. With an integrated active ventilation system, URBAN R’s airflow is fully adjustable to suit the rider’s needs. A simple slide of the rear lever will open the helmet’s vent to allow comfortable cooling while the sun is shining. MOEBIUS features the all-new and KASK-exclusive ERGO FIT adjuster to ensure precise fit and comfort, even when riding on uneven terrain such as cobblestone streets. Complete with removable and washable padding, MOEBIUS provides optimum comfort for day-to-day wear.
The URBAN R helmet will go on sale in North America from the end of June, retailing at $249 USD (CPSC 1203 certified). The MOEBIUS helmet will go on sale in North America from the end of June (CPSC 1203 certified). It will retail at $149 USD. For more information, please visit HERE.
Humphreys Witch Hazel
Humphreys Witch Hazel is sustainably wild harvested to preserve its natural potency and distilled to capture its more pure, vital plant essence – not diluted and never polluted. Humphreys is proud to responsibly manufacture products and offer a vegan, cruelty-free skincare experience free of dyes, sulfates, parabens, gluten and phthalates.
Humphreys Witch Hazel offers three Organic Toners including Humphreys Clarify Pure Witch Hazel Organic Toner, Humphreys Calm & Clarify Witch Hazel with Lavender Organic Toner and Humphreys Soothe & Clarify Witch Hazel with Rose Organic Toner. Additionally, the brand offers four Alcohol-Free Toners including Humphreys Soothe Witch Hazel with Rose Alcohol-Free Toner, Humphreys Nourish Witch Hazel with Aloe Alcohol-Free Toner, Humphreys Refresh Witch Hazel with Cucumber Alcohol-Free Toner and Humphreys Recharge Witch Hazel with Grapefruit Alcohol-Free Toner. The full collection features botanical ingredients specially selected for the beautiful benefits they bring to senses and skin, always wild & free. Humphreys Witch Hazel is available at Walmart, Amazon and select Target stores.
Tonino Lamborghini Timepieces × BeauGeste Luxury Brands at Couture in Las Vegas
Tonino Lamborghini Timepieces and BeauGeste Luxury Brands, the Brand’s exclusive agent in the USA, will participate in the next edition of Couture in Las Vegas from August 24-26, 2021. Visitors will have the opportunity to view the newly redesigned Cuscinetto timepiece.
Held annually at the luxurious Wynn Resort, the Couture Show is one of the leading trade shows specializing in designer fine jewelry and luxury timepieces. In addition, BeauGeste Luxury Brands will exhibit Tonino Lamborghini watches in the “Krug” ballroom and showcase the entire collection to America’s elite top-tier buyers and the most recognized luxury consumer and trade media.
APERCU EYEWEAR – THE LAURENCE FRAME IN BLEU MARINE
Introducing the newest addition to Apercu’s bestselling silhouette: BLEU MARINE. The luxury sunglass brand has recently welcomed their newest, navy shades. This innovative colorway is an instant classic and proves to be the perfect mix of novelty and refinery. Bleu Marine shades are sure stun at any occasion this Fall.
Aercu’s mission is to create sophisticated, timeless sunglasses. As such, the company designed a 1970’s inspired silhouette that complements any outfit. A chic, navy hue was combined with the perfectly oversized, square shape to create the Laurence in Bleu Marine. The future is bright for students returning to school this fall. As such, these sunglasses are the ideal back-to-school style statement.
Fabletics × Liza Koshy Second Collection
Fabletics releases a new, limited-edition capsule collection with actress, producer and entertainer, Liza Koshy. Following the success of her first collection and based on customer demand, Liza is back to deliver her unique design perspective again. In her second activewear collaboration with Fabletics, Liza took inspiration from nature and urban utility for a collection that is bold yet versatile.
Designed in a variety of the brand’s high-tech fabrics and textures, like second-skin Seamless, contouring SculpKnit®, and PureLuxe in a new ultra-shine fabric for added texture, Liza’s collection goes beyond bras and leggings, sporting a wide variety of pieces including bodysuits, joggers, hoodies, and more. Grounded in a neutral pallete of powder lights, the collection features pops of colors and a psychedelic Haze Wave print throughout to reflect Liza’s energy and creative personality.
The Wale Collection x Kaz
Rapper and entrepreneur, Wale, has teamed up with Foot Lockerand Footaction to drop his second collection: “The Wale Collection x Kaz.” Designed with Kazeem “Kaz” Famuyide and in partnership with the WWE, the second collection is inspired by Wale’s love for the WWE and features T-shirts and hoodies from some of his favorite WWE Superstars from the ’80s.
Launching just in time for SummerSlam, the collection will be available exclusively at Foot Locker and Footaction starting today. This one-of-a-kind launch merges the world of music, sports, entertainment and fashion. Students looking for the most hip back-to-school apparel should check out this collection!
Skechers x kansaïyamamoto D’Lites Capsule
The second Skechers x kansaïyamamoto collection, inspired by the late Japanese designer, is set to drop on Saturday, August 21 at online and at select Skechers retail stores in North America and Japan, followed by the release of the limited-edition pairs in select European markets.
A celebration of avant-garde artistry, the Skechers x kansaïyamamoto D’Lites capsule honors the iconic Japanese designer’s use of color alongside Skechers’ signature silhouette and builds on the success of the initial launch on July 21. The global collaboration—years in the making—was one of the last influenced by acclaimed designer Kansai Yamamoto before he passed away and provides an opportunity for fans across the world to honor his legacy through the colorful designs.
Game Changers/Ground Breakers Collection
“The Brown Bomber,” Joe Louis, is boxing royalty. Furthermore, he is a national hero and unconquerable champion. Between 1937-1949, Louis stood as the world’s heavyweight champion. He wasn’t just loved, he was also s a serviceman during World War II, the embodiment of national pride. For generations of boxers since, he was the motivation to greatness. Now, Roots of Fight is creating a capsule inspired by this timeless icon.
As part of Roots of Fight‘s Game Changers Series, this new collection features an assortment of bright, stylish apparel. Tee-shirts inspired by historic legends will make you feel like you’re paving your own path to history. Wear shirts inspired by great leaders like Rey Mysterio, Rosa Parks, Julio Cesar Chavez, Joe Louis, Jesse Owens, Jackie Robinson, Roberto Clemente, and more. Celebrating standing up and speaking out with Game Changers new Ground Breakers collection featuring Joe Louis.
Spice of Life’s Bonfire Bluetooth Speaker
The Bonfire is a Bluetooth Speaker and flickering light all-in-one! “Pink noise” is a natural soothing rhythm in nature that comes from flames and/or bonfires. The Bonfire Bluetooth Speaker creates a form of “pink noise” and creates a calming ambiance! Its flickering light mimics a flame, while playing high-quality sounding music. Push once for a flicker or two for a full-like fire glow!
Use this speaker for a romantic outside dinner for two, a group bonfire on the beach, or to relax after school. The Bonfire Bluetooth Speaker will give you ambient lighting and quality sound anywhere you want to create a perfect setting! The small handle makes it easy to carry and hang anywhere! IP65 Certified (International Protection: recognized standard for classifying its water & dust resistance). Includes USB charging cable.
The LUMICHARGE II LED is an all-in-one desk lamp. Its multi-functional features include a convenient place to charge your phone with a universal charging dock for all types of smart phones and the 10W Wireless Fast Charger charges two phones at once! Modernity, sophistication and overall minimalistic presence the LED lamp 2.0 version will steal the spotlight in any office, kitchen, bedroom or workspace!
There are 3 different hues (cool, warm and yellow), different levels of brightness, directional lighting, built-in-motion sensor that turn on when you enter a dark room and an anti-bacterial surface-important in today’s environment. This model includes an upgraded dimmable calendar display with daylight savings, date, temperature and calendar with alarm options. Lumicharge is available on this website, Amazon and Amazon Prime, and ShareSale.
LITA by Ciara
Ciara launched her new ready to wear fashion collection today – LITA by Ciara – the latest brand to join The House of LR&C. The new women’s ready-to-wear collection is built on the belief that Love Is The Answer (LITA) and is designed with Ciara’s signature tomboy chic and effortless style as the inspiration. The consciously created collection brings to life the notion that consumers shouldn’t have to choose between style and sustainability which is an integral part of the brand’s ethos.
LITA features prints that embody the spirit of the rare and beautiful black king cheetah, an ode to Ciara’s fashion identity. The collection includes an Armor Coat in Faux Fur Jersey, Lover Shirt Jacket in Lamb Papery, a 90’s inspired Varsity Tour Jacket and Leader Track Pant in Stretch Leather. The collection is now available online at The House of LR&C, as well as on Nordstrom’s website and at select Nordstrom stores.
Are you tired of having a big black tv staring back at you from the wall? What if you could have an art collection valued at over a billion dollars instead? Enrich your life through the beauty and emotional connection of your favorite works of art with the BillionDollarArtGallery.
The perfect gift idea for the person who has everything, the BillionDollarArtGallery is an ingenious way to put your tv to work showcasing an extensive collection of over 500 paintings that span the ages and the imagination. Featuring the world’s most famous and influential pieces in ultra-high definition, now you can experience the fine details your coffee table book could never capture. Each slimline memory stick comes enclosed in a beautiful laser-etched maple gift box for safe storage and easy gifting for the person who has everything! For more info, please visit Amazon.
School can be stressful and the last thing you need is having to pick out what to wear. The key to back to school outfits are having staple items that are comfortable, stylish, inexpensive, and versatile. Luckily, Fabletics has made is easy for you to look cool and trendy. These back to school essentials will have you covered for the entire year.
The Postgame Jogger: A softer than soft brushed fleece jogger, equipped with sweat-wicking and anti-stink tech. Designed with a tailored fit and the perfect amount of stretch, you’ll never want to take these off.
The Training Day Polo: Built for training but cool enough to wear beyond the tennis courts, this isn’t your basic polo. Sweat-wicking fabric keeps you dry during your sweatiest workouts while its versatile slim fit and ribbed collar take the look to a whole new level.
The Franchise Short: Our bestselling short is made from our most durable fabric that’s coated with sweat-wicking and anti-stink tech. Its multiple pockets (including bounce-free hidden storage for your phone) make this a top performing utility short.
Rockstar Original Faux Grill
Not a new trend, but an exciting one. As an expansion or expression to your personal style, Rockstar Original now offers faux grills in silver and gold. An affordable and unique way to add character to your outfit.
P.S.: Rumor has it that grillz and tooth gems are it right now, “In 2021, grillz and dental ornaments are having a rebirth, and this movement is being spearheaded by a cohort of avant-garde, experimental designers who are set on pushing the boundaries of dental jewelry into a whole new realm. Mandatory-mask-or-not, being stuck at home has revealed an insatiable appetite for getting our mouths blinged-out.”
MomRemedy Household Cleaner and Stain Removal
College dorm rooms aren’t very big and don’t have a ton of storage. A good multi-surface cleaner can help keep your dorm clean with an all-in-one formula. From crayon on the walls to pet stains on the upholstery, discover the only grab-and-go household cleaner you need for jobs big and small with MomRemedy!
Their eco-friendly Everything Household Cleaner & Stain Remover is the key to decluttering your cleaning cupboard while making your routine a breeze. Simply grab one bottle to tackle stains, dissolve grease, eradicate odors, and more without harmful chemicals or obnoxious scents. When you opt in to their Subscribe & Save feature, you’ll get a great deal on their 64oz refill to use with your new chic reusable glass bottle.
Made with just 4 ingredients
Uses the natural cleaning power of citrus and hydrogen peroxide against stains, spots, odors, dirt, grease, and grime
Safe for the entire home
No sulfates, phthalates, or parabens
No added dyes or fragrance
Naturally light lemon scent adds a touch of freshness to your space
Made in the USA
Includes 64oz refill and 16oz reusable glass bottle with silicone sleeve
Sold in Giant Food Stores near you
Since introducing the very first organic lip balm in 2003, Eco Lips has helped make organics part of people’s lives. USDA Certified Organic and 100% edible formula made from food grade ingredients. This back-to-basics Pure & Simple lip balm line is packaged in our new Plant Pod® Innovation – the first 100% plastic-free plant tube. Offered in a variety of flavors including Coconut, Raspberry, and Vanilla. Delicious, pure and simple, and also great for kids.
Pure & Simple line: this back-to-basics Pure & Simple lip balm is made with just FOUR ingredients – sunflower oil, beeswax, Vitamin E and flavor. Certified organic and 100% edible – yes, you actually eat it!
This 9-pack features 3 Pure & Simple flavors: Raspberry, Coconut, Vanilla
The iconic tennis heritage brand, K-Swiss, is thrilled to announce it will be launching a new sneaker collection within THE STARTUP family, called the STARTUP CREATOR, in collaboration with award-winning artist entrepreneur, best-selling author, and influential photographer Chase Jarvis. The shoe is available for purchase starting Wednesday, June 23rd at K-Swiss’ website and retails for $75.
The Chase Jarvis x K-Swiss partnership features Jarvis’s take on the instantly iconic Startup Court Pro sneaker, which brings together the ideals of the creative process with the time-honored construction and bold details K-Swiss is known for. It’s a reminder of where you’re going — and how you’ll get there.
The Startup Creator is designed with a clean, minimalist profile made using conscious and premium materials to create a shoe that’s both stylish and sustainable. The Startup Creator is finished with inspirational embroidery at the tongue, giving you a daily reminder that you are a creator — and that creativity is a habit, not a skill.
Follow Chase Jarvis at his Twitter and follow K-Swiss via their Twitter and official website for more upcoming collaborations.
PUMA surprises with a new style to its popular Rider franchise, the Wild Rider. Neymar Jr’s favorite new shoe off-pitch was inspired by the movement and motion of city life.
PUMA ambassador Neymar Jr. is always pushing himself forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. Not only is he known for his accolades on the pitch, but his style off the pitch also draws a lot of interest. As someone who is changing the game, he embodies the theme of the shoe, made to celebrate youth culture and mobility.
“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”
This Wild Rider brings a whole new dimension to the Rider family, with fresh layers of material and futuristic circles at the midsole. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond.
“We consider the Rider family to be very much a constant evolving conversation; what started the Future Rider, which was very much linked to the Easy Rider II, has progressed into something that can stand on its own without being too obvious to the original inspiration,” says Danny Taylor, Design Lead Sportstyle Footwear. “With each release we are able to push the Rider product language forward, constantly evolving it season by season.”
The Wild Rider continues to play with PUMA’s futro design language. Taking archive inspiration from the Rider OG and elements from a ‘90s track spike, the design is a ‘collage’ of past and future melted together. The progressive design language of the Wild Rider includes unique design finishes like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and the back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. This drop features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.
360 Magazine had the opportunity to ask rising star, Gigi Vega, questions that her fans would want to know. Gigi Vega debuted her hit song “Mistletoe Kiss” taking the holiday music charts by storm. She went viral on TikTok with 10 million views and 15k videos. In addition to writing and producing, GiGi is a dancer and choreographer. Read on to learn more about Gigi!
GIGI VEGA INTERVIEW QUESTIONS:
1. How has your family inspired you and your music?
GV: I would always do little shows and auditions. My father is a jazz musician. He would play the piano, so I was always surrounded by music, and theater as well.
GV: It just happened. Actually, had it for a while, but was finally able to come back to it. Originally, the lyrics were supposed to be “in the club”, instead of “in the crib”. But I had to make adjustments due to COVID 19
GV: Melodies just come to me. Melodies come first for me. Lyrics come from everyday life experiences. I’ve always been into dancing and singing. It’s something that just clicked for me, but I got more into it once I started composing my own songs.
5. What charities are you aligned with and why?
GV: Anti-bullying programs.
6. What acting projects will you be involved with in the future?
GV: Janet Jackson. Definitely into anyone who is super full out, and she is one of them.
8. What advice would you give to a singer starting out?
GV: Don’t let anyone steer you in the direction of what they want you to be – it is not worth it, ever.
9. Talk about your training as a triple threat, what do you do to stay on top?
GV: Just take a look at my Music video, it is all there. Acting, dancing, singing. I have trained in all three disciplines since I was very young. My dance training was focused on modern dance, but I am schooled in all disciplines. I have always been on stage or behind the camera, so it is second nature.
10. How do you take care of your voice?
GV: Regular training, like an athlete. Lots of lemon and pineapple juice, as well.
11. If you could collaborate with another artist, who would it be?
14. When did you know you wanted to be an entertainer?
GV: Never thought about anything else. I was on stage from an early age. I made the move from stage to commercial work in my teens. Once I learned how to write solid music, I knew I wanted to record music. It was a process. I spent hundreds of hours in the studio as a kid.
15. What artist did you admire as a child?
GV: I loved watching Janet Jackson, Michael Jackson is my absolute favorite.
16. Do you play any instruments?
GV: I pluck out notes on the piano and guitar to help my melodies. Had many lessons and music theory, but I won’t be accompanying myself just yet.
17. What’s your fashion style?
GV: I like more tropical vibes, or casual, put-together vibes, but I always like to switch it up. I can be glam or a Tomboy. Get a girl who can do both.
18. What do you do to relax?
GV: I love fashion, always putting fashion pieces together. I learned to sew as a child, went to classes and camps for years. I was one of those kids who got a new shirt, and then I would go to my room and change the shape and design. I love listening to music and writing. Honestly, writing is my happy space.
19. What other businesses do you plan on starting to promote your brand?
GV: I am very into sneakers and shoes. I have so many different designs in my head that need to come out.
20. What’s the one thing you think everyone could do to make the world a more positive place?
GV: Less judgment of others, especially strangers.
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