Armon Hayes is a Creative for both 360 Magazine and AOHSOA. Armon’s innovative eye for detail allows him to create long-lasting partnerships with clientele as he assists them in both their brand development and growth.
Carefully orchestrated and two years in the making, from Columbia to LA. East characterizes the project as his proudest work to date.
‘Press Playback’ The intimate audible experience kicked off the July 4 at Universal Music Group in Manhattan. An enticing preview of 24 tracks mixed and mastered with the define timing’ and the coming of age for the Superstar. Up close and personal, the ‘studio’ style session teleported fans into East’s childhood Harlem living room. He recalls his earliest memories with his grandmother.
‘I never took no for a answer ’ – Dave East
Mass radio appeal & befitting to be the summer soundtrack is Good Good Good alongside the iconic GhostFace Killah. Audiences offered instant feedback with applause & cheers! In particular, the spicy track Sex So Good featuring Coi Leray is one for the ladies! For the hip hop heads, the cut Hustlers with Tyga is undoubtedly a club banger.
‘Believe in yourself, whatever you do’ – Dave East
American rapper Dave East is one of the distinctive voices in rap today. East evolves beyond hood-tale mixtapes to Rich Problems with a bold message of encouragement.
In celebration of hip-hop’s 50th anniversary, Brooklyn-based lyricist Kota the Friend releases ‘Barcelona‘ f/ Samm Henshaw.
Taking off the heels of his latest single ‘Hope You Heal’ – an uptempo track offering a new sound. Kota’s latest score was teased at a private listening party, which 360 attended. It further exhibited his versatility and dynamic artistry.
Both tracks, Hope You Heal and Barcelona are the catalysts off Kota’s highly anticipated album Protea, arriving June 30th. Naming the project after his wife’s favorite flower Protea, it pays tribute to their unwavering love and support–it’s a vulnerable peice of art rarely witnessed within the genre.
Protea spotlights some the couples’ favorite artists that they listened to while they ran errands while driving in their car.
Kota the Friend is a kid from Brooklyn that loves art. He burst onto the music scene in 2016, helmed by his well-received debut EP, Palm Tree Liquor, which garnered praise from industry staples such as Billboard, XXL, RESPECT. Mag, and many others. This was around the same time that the multihyphenate started to see success with his “Lyrics to GO” series, securing a fervent fanbase for his subtitled rap videos. But before Kota became the enigma that he is today, he was finding his way through Clinton Hill, consuming art on different levels. His gift is that he knows how to execute a vision, backed by a worldview that sees the bigger picture in all things. His seminal debut album, FOTO, has a soulful texture and was anointed as “one of the best hip-hop albums of 2019” by Rolling Stone. In 2020, the Brooklyn MC was riding high from the momentum of his critically acclaimed sophomore LP, EVERYTHING, which arrived during the isolating lockdown of the pandemic. The album went on to debut at No. 1 on the iTunes Hip-hop Chart, peaked at No. 4 on Billboard’s Heatseekers Albums Chart, and earned Kota his first entry on the Billboard 200. The following year was no different, with a presidential cosign leading Kota’s campaign for greatness. His track, “Lupita’s Interlude,” was the first song on President Joe Biden and Vice President Kamala Harris’ inauguration playlist, which was curated by Emmy Award-winning actress Issa Rae. Further, UPROXX crowned Kota “one of the most commercially viable indie artists since Chance The Rapper,” which signaled a breakthrough 2021 for the lauded scribe. Last year was highlighted by his third studio album, MEMO; followed by 2023’s Lyrics to GO, Vol. 4, and his 18-track opus To See a Sunset (Deluxe) with Statik Selektah. On top of all this, as an independent artist, Kota has amassed over 700M+ streams to date.
Cleveland-based recording artist Zelly Ocho ups the ante with his highly anticipated release Duces to celebrate his current successes without his old friends. The single offers one clear message: negative influences can no longer cloud his judgment.
Produced by Aevy and Evan Moiciso, the 1400 Entertainment -signee delivers high energy with the video game-esque sounds with trap drums which reflects Zelly’s ability to channel positive energy and insanity despite the unpredictable chaos of the world. Zelly Ocho proudly promotes VLAD, a lifestyle that welcomes people of all backgrounds.
Directed by Poloviz, the “Duces” visual chronicles a day in the life of Zelly Ocho and his VLAD brothers in LA before a trip to Brazil. He also expressed gratitude for his opportunity to create an authentic autotune-trap sound without being jaded by outside influences. He emphasizes the importance of surrounding himself with like-minded people who are on a similar path to greatness.
ABOUT ZELLY OCHO
Denzel Young, better known by his stage name Zelly Ocho, is an American rapper and recording artist from Cleveland, Ohio. Known for his chopper-like rap cadence, Zelly has released multiple projects a year including Vlamily and VLAD. He frequently collaborates with producer 16yrold and artists, K Suave and Trippie Redd. In 2020, Zelly created VLAD, his positive movement and lifestyle.
“With zero emissions and an exhilarating drive, the bZ4X is hitting the market at just the right time as we expand our already comprehensive electrified product lineup,” – Mike Tripp VP Toyota Marketing.
The Future Electrified
Over 30 years of experience with the development of their first generation Hybrid. Toyota‘s production debut of the bZ4X takes one step further to a long term goal of carbon neutrality. The bZ4X is welcomed by an extensive lineup of Toyota’s electrified vehicles which account for more than 24% of total sales. Which include, hydrogen fuel cell electrics, hybrids, plug-in hybrids and now battery electric vehicles. Set to arrive in the U.S at dealers mid 2022-2023; the all-electric model represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. As a leader in electrification, the automotive pioneers remain committed to offering customers a diverse portfolio of products to meet their individual needs. As a human-centered company, Toyota envisions the future in which carbon neutrality is achieved through their practical marketization of fuel and zero-emission powertrain technologies. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. A diverse portfolio of electrified products will help propel Toyota toward its’ goal of carbon neutrality by 2050.
This hi-tech and emotional SUV offers styling that is bold and modern as the vehicle itself. The front view of the bZ4X has an aero-dynamic design; the curved shape of the front bumper sets it apart with a certain uniqueness from other vehicles. The large hammerhead shark-like shape runs from the hood to the top of the headlamps provides a sleek silhouette. The rear design exudes a powerful stance, thanks to the combination lamps, rear hatch, and trapezoidal bumper theme that extends all the way to the tires. Once the rubber hits the road, bZ4X will have a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models.The futuristic styling extends to the interior with premium finishes for a distinctive look. Detailed and purposefully engineered to create a sense of connection, it offers the driver- centric design that makes you feel like you’re one with this unique machinery. The instrument panel and precision-placed MID screen expands the vehicle’s feeling of space, while also helping to keep driver’s sight lines up and on the road. Soundproofing glass and wind-noise reduction features create a quiet refuge from the world outside. The panoramic roof provides a feeling of openness and brings the outside environment into the vehicle. With the roominess one would expect from an SUV, the bZ4X interior is spacious and techy with abundant legroom and seating for passengers as well as driver. Feeling pampered with front to rear seats and copious side-to-side space in the rear.
Crafted with the 8-dedicated e-TNGA platform, the bZ4X achieves impressive driving performance. The high-capacity Lithium-Ion battery pack placed flat under the floor base of the vehicle positions the car in a low center of gravity. Another impressive feature of the AWD system is Grip-Control, which leverages motor drive characteristics to achieve capable off-road performance – exceeding expectations at every turn. The engineering team also focused on features that maximize energy-saving and cruising range for year-round driving (particularly in winter settings).Thanks to the aerodynamic design choices and body weight reduction efforts reduces energy consumption, especially power used for heating in cold climates. A redesigned accelerator pedal creates a smoother feel when accelerating and decelerating, coupled with an intelligent throttle with slip suppression to provide impressive control on slippery roads. Combined with a new AWD system with X- MODE®, an available standout feature for bZ4X and introduction for Toyota. Exhilarating, yet comfortable, driving experience suited for everything from daily driving to light off-roading. Also, the first to feature the latest Toyota Safety Sense safety package (TSS 3.0). This system has been improved by expanding the detection range of the millimeter wave radar and monocular camera. Safety systems include the Pre-collision system to improved and offer Low-Light Cyclist Detection, Daytime Motorcyclist Detection and Guardrail Detection. Not to mention Lane recognition enhancement to add improved functionality while in Lane Tracing Assist mode. The goal of TSS is to help prevent accidents, further reduce traffic fatalities and injuries, and ease the burden on drivers. Loaded with intuitive tech features, owners will enjoy a user interface that offers interaction through sight, touch, and voice. The digital key gives owners the ability to lock, unlock, and start the vehicle with a tap of a smartphone. Designed for life’s convenience between smartphones, making it easy for family and friends to borrow and lend vehicles remotely.
360 magazine attended the reveal hosted by ALiLA in San Diego California, Toyota for more than 60 years is part of the cultural fabric of the U.S. Committed to sustainability and responsibility for the next-generation of travel. ClickHEREfor more updates on the bZ4X.
Wistful beginnings, a beat drop follows kicking into a propulsive disco groove as Billy Porter triumphantly promises: A change starts today, better wipe those tears away. The GRAMMY®, EMMY®, & Tony® Award-winning actor, singer, director, composer, playwright, & author unveils a brand new single entitled “Children” out now.“It’s a song that is inspired by my life reflecting everything I’ve gone through to get here.” he says, with Porter empathizing:
“See I know times are hard, Yeah I mean it from the heart
You’re not losing the fight, love will make it alright
Cos i’ve been there, done that, worn that dress,
so you know mama knows it best”
The single marks Billy’s debut under his newly minted joint partnership with Island UK and Republic Records. “Children” is a high-energy dance floor anthem co-written with GRAMMY ®Award-nominated songwriter MNEK [H.E.R.,Dua Lipa] and Little Mix’s Jade Thirlwall. Speaking about the inspiration behind the track Billy says, “Music is my first love,” “I grew up singing in the church.” Delivering the song’s show-stopping hook, “Gotta let these children know what time it is,” punctuated with his jaw-dropping range.
“For the first time, my music is what I want it to be, what I want it to say, which is hope and love,” “We have to choose it every day so we can fight the evil. We can only fight it with love and I am so excited for my music for that.” The G.E.T awarded performer recalls his commercial music debut in 1997 as a time for the world to catch up. With the release of his self-titled (aka Untitled) debut album which spawned the Top 10 “Bubbling Under” single, “Show Me,” and the monster ballad, “Love Is On The Way,” which also appeared at the pivotal moment in the film, “First Wives Club.” The industry was not ready for all this Black Boy Joy! He went on to release “At the Corner of Broadway + Soul” (2005), “Billy’s Back on Broadway” (2014), and “The Soul of Richard Rodgers” (2017) featuring Pentatonix, India.Arie, Leslie Odom Jr. and Cynthia Erivo, among others. Porter scored his first #1 with “Love Yourself” in 2019 on the US Dance Club Songs Chart. He followed that up with his 2020 reimagining of the legendary Buffalo Springfield anthem, “For What It’s Worth,” and a fierce collab with The Shapeshifters on “Finally Ready.”
Make way children! Daddy’s back. Hopeful yet thrilled to entrust this next chapter of his music career to the Island/Republic team. 2021 saw Porter covering Juliet Roberts club classic “Caught in The Middle” for Red Hot + Free, which supports underserved communities afflicted with HIV/AIDS. He was also enlisted by multiplatinum international superstar Jessie J for “I Want Love.” Also delivering a fierce turn on Earth, Wind, and Fire’s iconic “Shining Star” as Fab G, the Fairy Godmuva, in the new remake of “Cinderella.” Porter is a veteran of the theater (Miss Saigon, Angels in America, Grease). He won a Tony® in the category of “Best Leading Actor in a Musical” for Kinky Boots in 2013, and a Grammy® for the latter’s Official Soundtrack in the category of “Best Musical Theater Album” in 2014. Porter took home the Emmy® Award for “Outstanding Lead Actor in a Drama Series” in 2019 for his work as Pray Tell on Pose, making history in being the first openly gay man to do so. Time Magazine named him one of the “100 Most Influential People” of 2020. This October, Billy will release his highly anticipated memoir, “Unprotected.” His directorial film debut, “What If,” is set to drop in 2022. Billy kicks off his next chapter in music, his first love, with a new album coming soon.
YouTube Originals premieres “Noted: Alicia Keys The Untold Stories” – the new documentary series filled with breathtaking, introspective moments and visual displays, while following the 15-time GRAMMY Award-winning artist and worldwide-celebrated music icon, Alicia Keys expose it all in her four- part becoming story. Available now to stream for free now only on Alicia Keys’ official YouTube Channel.
Fresh off of her AK20 celebration of her smash debut album Songs In A Minor and putting the finishing touches on her eighth and most exciting album to date, Keys captured it all for an intimate performance docuseries. Informed by life defining memories and meaningful conversations with artists and loved ones, Keys brings viewers into a whole new experience combining the documentary and performance worlds in a way fans never have seen before.
“Noted” comes at a very exciting time for Keys as she released her new single “LALA” this month featuring Swae Lee (stream HERE). “LALA” demonstrates Keys at her best, owning her lane as only the musical genius can, and fans can watch Alicia being her best and boldest and rawest she’s ever been in “Noted.” Following the release of “LALA,” Keys returned to the MTV VMAs stage for the debut live performance of the song with her hometown, New York City, shining behind her. The next day, Alicia radiated beauty and elegance as she stepped onto the carpet at the 2021 MET Gala wearing AZ Factory and Van Cleef & Arpels. Watch as she prepares behind the scenes Getting Ready with Alicia Keys.
Alicia Keys “The Untold Stories” joins a robust slate of music-focused YouTube Originals including “Demi Lovato: Dancing with the Devil,” “Ice Cold: The Untold Story of Hip-Hop Jewelry,” “K-Pop Evolution,” “Coachella: 20 Years in the Desert,” “BRAVAS,” “Justin Bieber: Seasons” and “Justin Bieber: Next Chapter,” “The Gift: The Journey of Johnny Cash,” “MALUMA: Lo Que Era, Lo Que Soy, Lo Que Seré” and “Ariana Grande: Dangerous Woman Diaries.”
The music icon stars and serves as executive producer of “Noted: The series was directed by TT The Artist and also produced by Jason Bergh and Westbrook Media’s Lukas Kaiser, Brad Haugen and Jae Trevits. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted for YouTube Originals, and Nicole Emanuele, Development Lead for YouTube Originals, oversee the project for the global platform.
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