Posts tagged with "Columbia Records"

Sarcastic Sounds × Claire Rosinkranz × Clinton Kane – change ur mind

Following a series of solo singles, remixes, and features over the past year, 20-year-old producer/singer Sarcastic Sounds has returned with new song “change ur mind.” Featuring Claire Rosinkranz and fellow Columbia label-mate Clinton Kane, the lo-fi tune is about loving someone even though it’s not enough to save the relationship. Listen HERE.

In speaking about the track, Sarcastic Sounds recalls: “‘change ur mind’ began as a voice note over a year ago. I recorded it last March, but let it sit around for a while not thinking much of it. My manager sent it to Claire, who did an amazing verse for it and made me realize the song could be really special. Then my label suggested getting Clinton on it, who killed it and made the song complete. What I think is so cool about this track is that everyone takes a turn singing the different parts in their own way and interprets them differently. I also appreciate having two actual singers on the song to make up for my voice. :)”

“So stoked Sarcastic thought of me for this song,” says Claire. “I caught a really cool vibe when I first heard the track, which made it really easy to write to.”

Clinton adds: “My team sent this track to me when I was staying at a hotel in Las Vegas. Honestly I was scared to even try it because it was a very different sound from my original music, but I wrote my part in 20 mins; I can now confirm that I am not just a singer/songwriter, but I am also a rapper x The song turned out so amazing, and I’m so stoked to be on this with 2 amazing artists! xx”

“change ur mind” was released alongside an official video featuring all three artists. Sarcastic Sounds, Claire, and Clinton each self-filmed their portions, which editor Sterling Larose then pieced together and layered with fun graphics to create the colorful visual. Watch HERE.

ABOUT SARCASTIC SOUNDS

Hailing from Toronto, Sarcastic Sounds has a very diverse musical direction that blends lo-fi, hip-hop, alternative, and pop. He has cemented himself as a staple in the lo-fi music scene with over 500M streams and previous hits such as “I Don’t Sleep” and “it’s OK to Cry.” In addition to his solo career, Sarcastic Sounds has carved his place as a young producer after garnering buzz from Battle of the Beat Makers and landing a producer credit on “Mahogany” from Lil Wayne’s album Funeral. Recently, Sarcastic Sounds has remixed, produced, and collaborated with the likes of Powfu, Alec Benjamin, Rxseboy, StaySolidRocky, Dermot Kennedy and more.

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ABOUT CLAIRE ROSINKRANZ

At just 16-years-old, singer, songwriter, multi-instrumentalist, and ballerina, Claire Rosinkranz buzzed to the forefront of the conversation this summer with the independent release of her debut EP, BeVerly Hills BoYfRiEnd in June 2020.  Her song “Backyard Boy” gained unprecedented traction on TikTok, inspiring nearly 3 million video recreations, and sparking a highly competitive signing effort from labels around the world.  In addition to generating nearly 80 million Spotify streams, it captured #1 on the Spotify Global and U.S. Viral 50 Charts, with the EP approaching 270 million global streams. With outlets like BuzzFeed, Billboard, Rolling Stone, Coup de Main and Genius chronicling her rapid rise, not to mention The New York Times naming “Backyard Boy” one of their “Best Songs of 2020,” Claire Rosinkranz is poised to become one of the year’s most unexpected and significant breakout acts.

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ABOUT CLINTON KANE

Clinton Kane is one of those people who actually does all of the things the rest of us wish we could do, such as hightail it to Santorini alone with nothing more than a backpack… The Norwegian-Filipino singer, songwriter, and multi-instrumentalist pens pop with “chords that soothe you and lyrics that bite you. While growing up between Perth, Australia and The UK, the self-taught singer, guitarist, pianist, and drummer ultimately found solace in music. Writing and performing quelled growing anxiety and stress as he went from popular YouTube covers to a prolific series of independent originals. Signing to Columbia Records, Clinton turned heads with his this is what it feels like EP in 2019. To kick off 2020, he lent his voice to Martin Garrix’s smash “Drown” followed by original solo songs “i don’t want to watch the world end with someone else” and “Fix It To Break It.” After amassing more than 218 million global streams and gaining over half a million followers on TikTok in the past four months, Clinton might just inspire you to live a little louder with new music expected to drop next month.

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SYSTEM OF A DOWN  – Livestream Fundraising Event

GRAMMY® Award-winning multiplatinum alt-rock band SYSTEM OF A DOWN reveal the details of a very special Livestream Fundraising Event on Saturday January 30, 2021, culminating with the music video premiere of their 2nd single “Genocidal Humanoidz.” The group once again steps up to support humanitarian efforts in their ancestral homeland of Armenia when needed most. The Livestream will be broadcast exclusively on the band’s official YouTube Channel.

In the tragic aftermath of the most egregious violence to affect the area since 1994, soldiers for the Defense Army of Artsakh and Armenia (many of them volunteers) suffered war crimes at the hands of the invaders- Azerbaijan abetted by Turkey and their Syrian mercenaries. These young men, wounded in the conflict, remain in dire need of prosthetics, advanced treatment, and medical care. SYSTEM OF A DOWN is hosting the Livestream in order to raise money to rehabilitate and outfit soldiers who have lost arms and legs with life-changing prosthetic limbs. Additionally, funding will benefit the introduction of groundbreaking laser therapy for the treatment of chemical burns from banned white phosphorous weapons. All proceeds from the Livestream will be donated to this noble cause.

The Livestream launches at 9am PT/12pm ET. The band will welcome a roster of guests to join them for interviews. These include representative for Armenia Fund USA Maria Mehranian, Armenian-American musician Sebu Simonian, Good Day LA’s Araksya Karapetyan, Harvard Clinician Dr. Lilit Garibyan (who leads the charity “Face Of Angel” which has established medical laser treatments in Armenia and now aims to provide medical scar laser treatments to soldiers with burn and trauma scars), Armenian Parliamentarian Narek Mkrtchyan, (who is leading the development of a new prosthetic hand lab and initiative with Homeland Defenders Rehabilitation Center), and director Adam Mason of Deep Sky Animation who helped create the “Genocidal Humanoidz” music video. A special video from Lt. Colonel Sargis Stepanyan from Armenian Wounded Heroes Fund and additional videos of support from VIP friends of the band will be showcased throughout the livestream. Wrapping up the event, the video debuts worldwide at 11am PT/2pm ET. Viewers may donate throughout the entire stream on the band’s YouTube channel.

In November 2020, SYSTEM OF A DOWN released new music for the first time since 2005 in order to rally for Armenia. They released “Protect The Land” and “Genocidal Humanoidz” and pledged royalties earned, including from purchases on Bandcamp, to the major non-profit, Armenia FundAlong with other donations from fans on their social pages, they have raised over $600K so far.

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Billie Eilish × Rosalía – Lo Vas A Olvidar

Internationally acclaimed, GRAMMY® Award winning artists Billie Eilish [Darkroom/Interscope Records] and Rosalía [Columbia Records] have joined forces for ‘Lo Vas A Olvidar’ – listen HERE. The alluring new collaboration is out now across all platforms worldwide and previewed earlier this week on the official trailer for HBO’s hit show EUPHORIA and its upcoming special episode, “Part 2: Jules,” which premieres January 24. The official music video was directed by award winning Nabil, and stars both Billie Eilish and Rosalía.

Watch the official music video for ‘Lo Vas A Olvidar’ HERE.

In other Billie Eilish news, the 19-year-old pop-phenom follows her 2020 history-making GRAMMY® Award wins with 4 additional nominations for the 2021 63rd Annual GRAMMY® AwardsBillie Eilish was nominated in 4 categories for her critically acclaimed song ‘everything i wanted’ (Song of the Year, Record of the Year, Best Pop Solo Performance) and her official James Bond theme song ‘No Time To Die’ (Best Song Written For Visual Media). The 63rd Annual GRAMMY® Awards are set to take place and air on CBS on March 14.

Next month sees the worldwide premiere of her highly anticipated documentary film, “Billie Eilish: The World’s A Little Blurry.” Directed by award-winning filmmaker R.J. Cutler, the film will be released in theaters by NEON and premiere globally on Apple TV+ on February 26, 2021. Watch the official trailer HERE.

Billie Eilish has also announced she will be releasing her first ever personal photo-filled book, titled BILLIE EILISH on May 11. Pre-order HERE

While Rosalía has spent a large majority of the last year immersed in the creative process of writing and recording her eagerly-awaited next album, she also notably closed out 2020 by leading the field of LATIN GRAMMY winners for the second year in a row, joining Travis Scott, Bad Bunny and the Weeknd on collaborative tracks, and  becoming the first-ever all-Spanish language music artist to grace the COVER of VOGUE in the United States, with the unveiling of the January 2021 “Vogue Values” issue, photographed by Annie Leibovitz. Last week also saw Rolling Stone declare her upcoming full length release as “One of the Most Anticipated Albums of 2021.”

ABOUT BILLIE EILISH

Billie Eilish has become one of the biggest stars to emerge since the release of her debut single “Ocean Eyes” in 2015 and continues to shatter the ceiling of music with her genre-defying sound. Fast forward from her humble breakout to 2019 when Billie’s album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? debuted at No. 1 on the Billboard 200 in the U.S as well as 17 additional countries and was the most streamed album of the year.  WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? was written, produced and recorded entirely by Billie Eilish and brother Finneas in their childhood home in Los Angeles. Billie Eilish went on to make history as the youngest artist to receive nominations and win in all the major categories at the 62nd Grammy Awards receiving an award for Best New Artist, Album of the Year, Record of the Year, Song of the Year, and Best Pop Vocal Album. Billie Eilish is also the youngest artist to write and record an official James Bond theme song, “No Time To Die.”

ABOUT ROSALÍA

With the May 2018 release of Rosalía’s innovative breakthrough single “Malamente (Cap.1: Augurio)” – and the fall arrival of her landmark album “El Mal Querer,”  fans worldwide quickly embraced Rosalía’s phenomenal vocal capability meshed with her now fully realized fusion of classic Flamenco and other timeless music styles of Spain, with R&B, hip-hop, contemporary Latin-American rhythms and electronic beats. Coupled with Rosalía’s strong influences from industrial visual arts, female empowerment, fashion and choreography, it became clear to critics that: “Rosalía is a complicated genius… El Mal Querer is a boundary-breaking modern masterpiece … that has resonated like a shockwave… it stands out from virtually everything else on the global pop landscape .” Within the subsequent two years, Rosalia has garnered a GRAMMY Award, performance, a first-ever Best New Artist nomination for a Spanish Language artist, and eight Latin Grammys, including Album of the Year, 2 MTV VMA’s, multiple magazine covers, Coachella and Lollapalooza festival appearances, the most watched global YouTube video of 2019 for a female artist, landmark brand partnerships with Nike and MAC’s “Viva Glam” campaign, and “Best Music of the Decade” picks from Rolling Stone, Billboard, GQ, The LA Times, Pitchfork and more… and that’s just the beginning.

Music Video for Harry Styles – Treat People With Kindness

Harry Styles is kicking off 2021 by sharing the official video for “Treat People With Kindness” today. Watch HERE. Directed by Ben and Gabe Turner, the video stars Harry alongside Emmy and Golden Globe winning actress Phoebe Waller-Bridge. “Treat People With Kindness” was featured on Harry’s 2x Platinum certified and Grammy nominated album Fine Line, which debuted at #1 on the Billboard 200 upon release and was recently named one of the top 500 albums of all time by Rolling Stone.

Fine Line has produced 2 multi-platinum #1 singles with “Watermelon Sugar” and “Adore You,” which were both nominated for Best Pop Solo Performance and Best Music Video respectively by the Grammys last month. Harry also recently released the official video for follow up single “Golden,” which is currently climbing the charts.

Fine Line is available now via Erskine Records/Columbia Records.

Credits:

Directed by – Ben Turner & Gabe Turner
Executive Producer – Carly Shackleton
Commissioner – Bryan Younce
Head of Live & Multicam – Lou Fox
Line Producer – Bex Hampson
Junior Production Manager – Aimee Nathan
Production Secretary – Terri Jacobson
1st AD – James Amos
DOP – Ben Magahy
Art Director – Sally lock
Choreographer – Paul Roberts
Assistant Choreographer – Jared Hageman
H & PWB Styling – Harry Lambert
H & PWB Hair – Malcolm Edwards
H Makeup – Carol Dotti
PWB Make up – Lydia Barnes
Dancer Costume Designer – Patrick Jack
Editor – Claudia Wass
Final Post – Joe Williams
Finance – Carol Harris

Principle dancers:

Katie Collins
Naomi Weijand
Demi Mensah
Jo Dyce
Danni Hampson
Billy Sawyer
Kane Horn
Kieran Daley Ward
James Mulford
Ben Hukin

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Au/Ra – Moon River Cover

Following the release of her single “Ideas” earlier this year and recent feature on Jax Jones’ track “i miss u,” Au/Ra has shared her cover of “Moon River,” which is available now via Columbia Records. Listen HERE.

Originally performed by Audrey Hepburn in the 1961 movie Breakfast at Tiffany’s, the song was written by Henry Mancini and Johnny Mercer and has been covered by the likes of Frank Sinatra, Judy Garland, Louis Armstrong, Frank Ocean and more. Au/Ra has added her unique take on the track, which has a dusky and ethereal edge that is displayed through the visualizer accompanying the track. Watch HERE.

Au/Ra says: “I’ve always loved this song, especially the version sung by Audrey Hepburn in Breakfast at Tiffany’s, and it’s something I’ve always wanted to do my own rendition of. During quarantine I thought ‘why not give it a try?’ It was something I just wanted to do for fun with my dad, but we ended up liking it so much that we wanted to make it an actual release for listeners.”

Ibiza-born and Antigua-raised songwriter Au/Ra explores the challenges of being a modern-day teenager, writing music that touches on the issues today’s younger generation face on a daily basis, such as anxiety, communicating in an always online world and having to always show off your best self. Her single before “Ideas” was “Ghost” with Alan Walker, which was part of the Death Standing soundtrack and has been streamed over 32 million times on Spotify alone. “Panic Room,” her Platinum selling hit, was remixed by CamelPhat and stayed in the Top 40 for 9 weeks, amassing 122M streams on Spotify. She was recently featured on Jax Jones’ single “i miss u,” which she performed alongside him on Little Mix’s show The Search and was playlisted at Radio 1, Capitol and Kiss FM, achieving almost 18M streams so far. Watch a live version of the track HERE.

An undercurrent of most of Au/Ra’s deeply visual and evocative lyrics is a sense of escapism, influenced by her fandom of anime and fantasy. Growing up devouring Studio Ghibli films, she’s always loved to disappear into the soft-edged, uncanny world of Miyazaki animations, and uses similar designs to flesh out the visual world of her music. With her lovingly made outsider-pop, Au/Ra is providing a similar kind of space in her song writing: one where misfits feel at home and where the listener gets to peer for a minute through the lens of an artist who has simultaneously grown up outside the system, but who speaks with the zeitgeist of her generation.

Look out for more new music from Au/Ra coming soon!

Q – Alone

Q IS A ONE-MAN BAND IN THE NEW “ALONE” VISUAL, FROM HIS FORTHCOMING EP THE SHAVE EXPERIMENT 

WATCH HERE. LISTEN TO “ALONE” HERE.

After debuting “Take Me Where Your Heart Is,” his first single from his upcoming EP set to release 12/11 with Columbia Records, Q is returning on a slightly darker and sophisticated note in the new “Alone” visual. Watch HERE. Showing his self-taught knack for musicianship, Q glides through various performance setups playing all the instruments present, simultaneously displaying his emotional state in the Loris Ruisser directed visual. Says Q of the song “it was something I wrote at a time where I actually felt alone. I remember later feeling really bad about that, because I wasn’t really, and I think I’d want people to listen to it and get that same feeling from it. That they aren’t really alone.” With “Alone,” Q is finding the peace in solitude.

The Neighbourhood – Hell or High Water

Following the release of their latest album Chip Chrome & The Mono-Tones, The Neighbourhood has delivered a new visual for album track “Hell or High Water” today – check it out HERE. Speaking about the song, Jesse Rutherford says: “Watched Spongebob in the morning, Walk Hard in the afternoon & wrote Hell or High Water in the evening.”

As teased in the video, the band has unveiled several new merch items today for Black Friday, including Chip Chrome & The Mono-Tones-inspired jackets, slides, lunchboxes, boxers and more. Fans can head on over to their website to grab their very own Chip Drip during their biggest sale ever.

The Neighbourhood also recently revealed on social media that they will soon release the deluxe edition of Chip Chrome & The Mono-Tones. The new album will feature all 11 tracks from the original release plus 4 brand new songs, and is set for release on December 11 via Columbia Records.

Run The World Release Their Self-Titled Debut Album

The girl power-fueled multi-hyphenate group Run The World release their self-titled debut album via Columbia Records’ Jam Jr. Listen to Run The World here.

Supporting the mission of making sure others feel empowered, the girls are sure to put an emphasis on that theme with their debut album. The collection features their singles “Rainbow” and “Diamond Hearts,” as well as three additional new original tracks and their covers of hit song Christina Aguilera’s “Beautiful” and Cyndi Lauper’s “Girls Just Want To Have Fun.”

You’re loved and you should always love yourself because you are beautiful inside and out,” the group says about their album. “You should always help someone out that you feel that is in need. If you see someone being torn down, always bring them up. We’re always going to bring you up through our music.”

The group also sprinkled a little holiday cheer in their project with their dazzling rendition of the classic “Last Christmas.”  The group also shared their music video to “Last Christmas” today – watch the holiday festive video HERE.

Run The World are Hayley LeBlanc, Kheris Rogers, Jessalyn Grace and Corinne Joy.

RUN THE WORLD TRACKLIST

  1. Rainbow
  2. One Love
  3. Flow
  4. Girls Just Wanna Have Fun
  5. Diamond Hearts
  6. Beautiful
  7. Winner

“Run The World is your next girl group obsession”
– Girls’ Life

“It’s about time for a new girl group to rise up and fill the hole left by Fifth Harmony, and Run The World just might be the one to do it.” 
– Idolator

“Best news ever: Hayley LeBlanc, Jessalyn Grace, Kheris Rogers, and Corinne Joy are joining forces and teaming up to form Run The World. They might be the newest kids on the block, but they’re about to — yep, you guessed it — run the world!” 
Tiger Beat

“Kheris Rogers, Hayley LeBlanc, Jessalyn Grace and Corinne Joy make up your favorite new girl group: RUN THE WORLD! As individuals, they’re so inspiring, but together, they take girl power to a whole new level!” 
 YSB Now

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Koe Wetzel - Sellout

KOE WETZEL RELEASES NEW ALBUM – SELLOUT

Today, genre-bending artist Koe Wetzel has released his third LP Sellout via Columbia Records. The album comes alongside an official video for new single “Cold & Alone,” which was directed by George Nienhuis and stars Wetzel as he experiences the mixed emotions that come with the demise of a relationship. Watch HERE. Produced by long-time collaborator Taylor Kimball, Sellout also includes previously released tracks “Good Die Young,” “Kuntry & Wistern,” and “Sundy or Mundy.” See full tracklisting below.

Last week, Wetzel announced that he and Read Southall will co-headline a mini acoustic tour next month along with Austin Meade who is slated to open each night. The run of shows kick off December 8 at Oklahoma City’s The Criterion where the two headliners will share a stage and trade off playing songs from their respective discographies to a limited capacity live audience. Visit https://koewetzelmusic.com/ for tickets and more information.

The Texas-born singer, songwriter, guitarist, and producer continues to unapologetically trail blaze between grunge, country, Americana, and damn near everything else under the sun on Sellout. From 2015 up until signing with Columbia Records this summer, Wetzel quietly sold over 200,000 units independently and went from playing bars with chicken wire in front of the stage to hosting and headlining his own music festival. With over 485 million streams and video views to date, Wetzel continues to build his diehard audience.

His 2017 debut Noise Complaint became a phenomenon powered by “February 28, 2016” [25.5 million Spotify streams], “Something To Talk About” [20.6 million Spotify streams], “Love” [16.1 million Spotify streams], “Fuss & Fight” [14.4 million Spotify streams], and more. The momentum continued with 2019’s Harold Saul High and its singles “Ragweed” [13.8 million Spotify streams] and “Forever” [10.8 million Spotify streams] as more sold-out shows ensued. Following a tireless grind, Wetzel surprise-released the 2020 anthem “Kuntry & Wistern,” which exploded right out of the gate trending on Apple Music. Wetzel followed with “Sundy or Mundy” in July, marking his first release with Columbia Records, which garnered praise from Rolling Stone who called the song “a mesmerizing tune.”

Sellout is available HERE.

Sellout Tracklist:

  1. Pre-Sellout
  2. Kuntry & Wistern
  3. Cold & Alone
  4. Crying From The Bathroom
  5. The Fiddler
  6. Lubbock
  7. SideChick
  8. Drug Problem
  9. Outcast
  10. Sundy or Mundy
  11. Good Die Young
  12. Drunk Driving
  13. FGA
  14. Post-Sellout

Acoustic Tour Dates:

12/08   Oklahoma City, OK The Criterion

12/09   Dallas, TX               Southside Ballroom

12/10   Corpus Christi, TX  Concrete Street Amphitheater

12/11   Houston, TX            White Oak Music Hall

12/12   San Antonio, TX      Cowboys Dancehall

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Jason Derulo x Nuka – Love Not War

MULTI-PLATINUM GLOBAL SUPERSTAR JASON DERULO JOINS FORCES WITH NUKA TO RELEASE BRAND NEW SINGLE LOVE NOT WAR (THE TAMPA BEAT)

 
 
Listen HERE | Watch HERE
 
 
Multi-Platinum global superstar Jason Derulo joins forces with Nuka to release brand new single “Love Not War (The Tampa Beat)” out now on Robots + Humans/Columbia Records, stream here. The hypnotic siren infused instrumental finds Jason Derulo in his element.With a staggering 40 million followers across TikTok, Derulo is the biggest musician across the platform. The undeniably catchy yet enigmatic instrumental from 19-year-old New Caledonian producer Nuka captured the attention of many and amassed over 200 billion impressions worldwide. Derulo being a big fan of the viral sensation, sifted through the videos and across the internet sought after the creator. Regardless of the miles that separated the two artists, the power of music brought the two artists together to create a new hit “Love Not War (The Tampa Beat).”

“Love Not War (The Tampa Beat)” follows on from a string of anthemic singles released by Derulo over the past year, with “Savage Love (Laxed – Siren Beat)” having over 1 billion combined streams worldwide to date and the latter “Take You Dancing” amassing over 205 million global streams and counting.

 
 
About Jason Derulo
A true multi-platform powerhouse, Jason Derulo undoubtedly ranks among the top pop and urban artists of this or any era, with 5 #1 OCC singles, with 11 RIAA platinum-certified singles, 15 billion combined global streams, close to 7 billion YouTube views, and worldwide singles sales well in excess of 190 million. The wildly talented singer, songwriter, dancer, and entertainer first drew acclaim through songwriting collaborations with such like-minded icons as Lil Wayne, Pitbull, Diddy, and Sean Kingston. Derulo kicked off his remarkable solo career with 2009’s chart-topping, 5x platinum-certified “Whatcha Say” and never looked back, rolling out five acclaimed albums and an epic string of hugely successful hit single including “In My Head,” “Ridin’ Solo,” “Talk Dirty (Feat. 2 Chainz),” and “Want You To Want Me,” all of which received 4x platinum certification from the RIAA. Additional platinum and multi-platinum hits include the 3x platinum “Wiggle (Feat. Snoop Dogg),” the 2x platinum “Swalla (Feat. Nicki Minaj & Ty Dolla $ign)” and “Trumpets,” and the platinum-certified “Don’t Wanna Go Home,” “It Girl,” “The Other Side,” and “Marry Me.” As if all that weren’t enough, Derulo has been an in-demand featured artist, creating international hits with such diverse stars as Pitbull, Florida Georgia Line, Little Mix, Flo Rida, Gucci Mane, and Sofía Reyes. Among his countless career accomplishments, Derulo is among social media’s biggest stars of any genre, currently boasting over 113 million fans and followers across all platforms.
 
 
About Nuka
New Caledonian 19-year-old producer Nuka unassuming uploaded a beat he called 4 Brylean (WayzRmx2018) to his SoundCloud page in 2018, alongside many other Siren inspired remakes and production edits he had shared. Two years later the audio had been catapulted into the limelight across the online universe of Tik Tok. In the midst of lockdown and a global pandemic, Tik Tokers around the world had gravitated towards the uplifting, hypnotic sounds of Siren music. Whilst, Jawsh685 had taken the genre mainstream with his single “Savage Love”, NUKA’s instrumental remained at the helm of the growth of the genre across Tik Tok. However, now being called the Tampa Curhat Beat – named after the initial Tik Tok uploader – the audio had been condensed into 10 seconds and paired a catchy dance to match. Undeniably one of the most used sounds on audio, NUKA’s instrumental became the soundtrack to over 23 million Tik Tok videos, boasting to over 200 billion impressions. For comparison more videos and impressions than Powfu’s “DeathBed,” Regard’s “Ride it” & Sam Fisher’s “This City” combined! While the song seemed to have reached all the ends of the earth, with various remakes of the track, claims to creation, and even a new title, NUKA was none the wiser.
 
 
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