Posts tagged with "interscope"

Amber Mark – Softly

Today New York based singer, songwriter and producer Amber Mark releases a brand new single ‘Softly’ via PMR/Interscope Records. Sampling Craig David’s ‘Rendezvous’, the new single is the fifth preview of her long-awaited debut album ‘Three Dimensions Deep’. Due for release on January 28th, the album will be followed by huge UK, EU and US spring tours including a night at London’s O2 Shepherd’s Bush Empire in March.

Amber’s debut album arrives almost 4 years after the release of her second EP ‘Conexão’, an extended process that has proved central to its thematic development. The 17 track album can be divided into three main acts that follow the arc of Amber’s personal and musical development; WITHOUT, WITHHELD and WITHIN. Beginning by acknowledging her insecurities and anxieties before reflecting on her time in denial and spent processing them in all the wrong ways, Amber eventually widens her focus by seeking answers to the world’s negativity and trauma on a cosmic scale. Finding peace and a form of inherent spirituality in the world of astrophysics while writing the album led to a fresh perspective on life and a renewed sense of self. Amber’s debut album is simultaneously a profound concept album and a love letter to herself, richly intertwining messages of self-worth and reflections on the universe beneath a veneer of shimmering pop. In true Amber Mark style, ‘Three Dimensions Deep’ is a kaleidoscopic melting pot of influences and genres, drawing from funk and R&B, soul and hip-hop with international accents influenced by a nomadic childhood spent travelling the world with her late mother. View a trailer for the album HERE.
 
“Three Dimensions Deep is a musical journey of what questions you begin to ask yourself when you start looking to the universe for answers.” says Amber; “I can only go as deep as the third dimension as that’s how we see the world, but what about when you start looking to the universe within for answers.”
 
The three official singles previously released from the album ‘Worth It’, ‘Competition’ and ‘Foreign Things’ marked Amber’s first official singles since 2020’s ‘Generous’, though 2020 was still a hugely productive year for Amber. With her hometown of NYC hit hard in the first wave of the pandemic and placed under strict lockdown, Amber turned to her simple home studio to create an acclaimed series of home-produced covers and originals titled ‘Covered-19’, each accompanied by a homemade video and artworks. The series was followed by a collaboration with longtime friend Empress Of on the protest song ‘You’ve Got To Feel’, earning Annie Mac’s Hottest Record, ‘Tune Of The Week’ and a spot on the Radio 1 playlist. Earlier this year Amber was featured on legendary DJ Paul Woolford’s new piano-house track ‘HEAT’, again snagging Annie Mac’s Hottest Record and a long run across the Radio 1 and 2 playlists. Having already amassed over 300 million streams since the release of her breakout debut EP 3:33AM in 2017, Amber has built a global fanbase eager to hear her debut full length – pre-save it HERE.
 
EU/UK TOUR 2022
Sat March 5, Paris, Nouveau Casino
Sun March 6, Brussels, Botanique
Mon March 7, Munich, Strom
Wed March 9, Berlin, Frannz
Thu March 10, Cologne, Luxor
Fri March 11, Hamburg, Stage
Sun March 13, Amsterdam, Melkweg Oude Zaal
Tue March 15, Bristol, O2 Academy
Wed March 16, Birmingham, O2 Academy 2
Fri March 18, Dublin, Academy
Sat March 19, Glasgow, Garage
Sun March 20, Liverpool, Arts Club
Tue March 22, Leeds, Stylus
Wed March 23, Manchester, Academy 2
Thu March 24, London, O2 Shepherds Bush Empire
 
US TOUR 2022
Mon March 28, Boston, MA, The Sinclair
Wed March 30, Montreal, QC, Le Belmont
Thu March 31, Toronto, ON, The Garrison
Sat April 2, Detroit, MI, El Club
Sun April 3, Chicago, IL, Lincoln Hall
Tue April 5, Denver, CO, Bluebird Theater
Fri April 8, Portland, OR, Doug Fir Lounge
Sat April 9, Seattle, WA, The Crocodile
Sun April 10, Vancouver, BC, Biltmore Cabaret
Wed April 13, San Francisco, CA, The Independent
Mon May 9, Phoenix, AZ, Valley Bar
Thu May 12, Houston, HOB @ The Bronze Peacock
Fri May 13, Dallas, TX, HOB @ The Cambridge Room
Sun May 15, Atlanta, GA, Aisle 5
Tue May 17, Washington, DC, Union Stage
Wed May 18, Philadelphia, PA, Foundry
Fri May 20, Brooklyn, NY, Music Hall of Williamsburg
headphones image by Alex Bogdan for use by 360 Magazine

WILLIE JONES × VEVO DSCVR ARTISTS TO WATCH

VEVO “DSCVR ARTISTS TO WATCH” FOR 2022

WILLIE JONES LIVE PERFORMANCE:                              GET LOW GET HIGH

Vevo, the world’s leading music video network released the complete list for its highly-anticipated Vevo “Artists to Watch” 2022 campaign. Beginning November 1, Vevo’s DSCVR ATW will showcase engaging, high- quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo.

Born out of Vevo’s taste-maker series and brand DSCVR – “DSCVR Artists To Watch” is now in its 8th year and consists of 21 global artists whom Vevo has tipped to break through to the mainstream.

With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Pluto TV, Samsung TV Plus, and Apple TV.

Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith, and more.

Speaking to their Vevo DSCVR “Artists To Watch,” the live performance video for “Get Low Get High,” that’s streaming everywhere as of today, Willie Jones says, “I’ve watched so many of these DSCVR videos over the years, it’s cool they continue to support artists that are on the cusp of doing big things. Happy that they chose just one country artist this year and even happier that it’s me!”

Justin Prager, Vevo’s Senior Director/Music Programming, shares, “The tides are turning in country music, and Willie is one of the big reasons why. Ever since I first saw him perform over three years ago, I knew he was something special. With his soulful voice and southern swag, he’s bringing a whole new sound to the genre. It’s game-changers like Willie that make us so proud of ATW’s class of 2022.”

Vevo’s global in-house production teams worked closely with the artists and their teams to shoot all content in accordance with the CDC’s COVID-19 safety protocols. All content was shot in 2022.

The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook.

Vevo’s 2022 DSCVR “Artists to Watch” are:

Andy Rivera (Sony Colombia)

ArrDee (Island Records)

Brray (UMLE)

Chiiild (Island Records)

Clinton Kane (Columbia)

ENNY (FAMM)

EST Gee (Interscope)

Grip (Interscope)

JAWNY (Interscope)

Jessica Winter (Roya)

Lola Young (Island Records)

Mimi Webb (Epic)

Nija (Capitol)

Pip Millett (Dreamlife / SME)

Poupie (Island Def Jam)

Ronisia (Sony)

Sen Senra (Universal Music Spain / Sonido Muchacho) 

Seori (88rising/ATISPAUS)

Serious Klein (The Orchard)

Wet Leg (Domino)

Willie Jones (Sony Nashville) 

About Willie Jones:

Rolling Stone boldly proclaimed Willie Jones “seems an awful lot like the future of country music.” The Shreveport, Louisiana native nurtured his early musical interests from the young age of 14, proudly embracing gospel, pop, R&B, country, and hip hop influences. Possessing a gift for melody together with an authentic country voice are the cornerstones of his talents, as his lyrics speak to both traditional and a genre-expanding audience. His metaphors and similes are fresh to country ears yet are entrenched in the core values synonymous with Country Music. Following the release of his debut album, Right Now, Jones garnered the attention of country legends, eventually touring with the likes of Dwight Yoakam, Willie Nelson, Chase Rice, Eli Young Band, and took the stage at festivals like CMA Fest, Country Jam and C2C.

About VEVO

Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad- supported environments. With more than 26B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

midwxst by David Dickenson from Kasturi Shan, Interscope / Geffen for use by 360 Magazine

Rising Hyperpop Artist midwxst New Song – Made It Back

Midwxst, born Edgar Sarratt III, shares the new song and video “Made It Back” via Geffen Records. Directed by Elan Bia / No Soap, the visual is a cinematic sci-fi thriller that merges animations with surrealism for the perfect counterpart to midwxst’s glitched out, genre-crossing sound. The song follows the previously-released single “Ruthless” and his Summer03 EP released earlier this year.

Midwxst is the next generation’s ideal superstar. He’s a cutting-edge artist from the oft-overlooked state of Indiana, a genre-defier combining hyperpop and digicore with hip-hop alongside candid lyrics that reveal he isn’t afraid to let his true feelings show. Midwxst shares, “A lot of people expected me to be a trapper, rapping about guns and all the generic mainstream stuff. When I talk about how your own mental health and emotions can be the most dangerous thing you possess, especially as a teenager or young adult, people get such a different vibe from me and that’s what I strive for.” Midwxst will be performing at Overcast N Friends on October 9th and Day N Vegas Festival November 12th — 14th.

Listen to and watch “Made It Back” above and stay tuned for more from midwxst coming soon.

Tour Dates:

10/9 — Philadelphia, PA @ Overcast N Friends

11/12-14 — Las Vegas, NV @ Day N Vegas

Tay Money image provided by Noelle Accardi and Interscope for use by 360 MAGAZINE

Tay Money Releases New Single Shake

Dallas MC Tay Money is back today with an energetic new single, “Shake,” continuing a red-hot run for the D-Town darling. Over an infectious, colorful instrumental, Tay spits about some of her favorite hobbies: laughing at her haters and shaking the goods she was given.
“Shake” is available now at all digital retailers. Listen HERE.
This new single finds Tay leaning into a more hypnotic sound, trading in rim-rattling bass for clubby drum rhythms and synth stabs. She stretches out and expresses herself via dizzy bars that feel electric and off-the-cuff. Of course, she’s still quintessentially Tay Money, as she spits a lyric that might as well be the basis of her entire philosophy: “Don’t compare me to nobody ‘cuz bitch I’m one of one.” This new track is further proof that there’s nobody else quite like her.
“Shake” continues a thrilling run for Tay, who dropped summer anthem “Walk” earlier this month. That followed a string of hits, including the hard-hitting “PB&J” and the Flo Milli-assisted “Asthma Pump.” That latter track has been buzzing on TikTok for a while, catching the attention of artists and influencers including Lizzo and Sienna Mae. Tay also released her acclaimed Blockedt set at the end of 2020, and the smash “Work Witcha” back in March.
These latest hits feature the unfiltered lyrics and attitude that have made the Dallas artist one to watch. Having been featured on the digital cover of ELEVATOR, and hailed by FLAUNT as “one of the hardest female rappers of our generation,” Tay’s in the midst of a hot streak that stretches back to the release of Blockedt. She made that EP with heavyweights like Derrick Milano (a co-writer on Megan Thee Stallion’s “Hot Girl Summer”) and Bankroll Got It (producers of hits like “DO DAT” by Stunna 4 Vegas featuring DaBaby & Lil Baby) — collaborations that fed into the boundary-pushing energy of her tracks since. “Shake” showcases an exciting new side of Tay’s style, highlighting her ability to craft emotionally stirring songs while still sticking to her favorite topics―shaking her assets and making more money than her haters.
Stop This Flame image provided by Hillary Siskind and Capitol Music for use by 360 MAGAZINE.

Celeste and MK Release Stop This Flame

Celeste has teamed up with dance music icon MK for the collaboration of the summer. Today, Celeste x MK release a new version of “Stop This Flame” via Interscope.  Celeste’s breakthrough track takes on a new life with the help of MK; it’s a version that you’ll be hearing at nightclubs and festivals, and at barbecues that have turned into heady house parties. It’s an indelible pop song transformed into a dance-floor ready hit.

This is the house music pioneer’s only remix of the year so far.  When MK (Marc Kinchen) heard Celeste’s soulful original, released back in January 2020, he knew he had to sprinkle some of his magic dust on it. The Detroit native was one of the genre’s first superstars when he emerged in the 90s and went on to work with Mary J Blige, Snoop Dogg, Rihanna, Beyoncé and more. His team-up with Celeste elevates “Stop This Flame” from stirring singalong into a thumping and exhilarating rave anthem.

MK has been at the cutting edge of dance music for over three decades. Another busy year has seen the prolific producer release his thrilling new single “Chemical” as well as starring in a new global ad campaign for Jaguar Cars. More recently he just announced details of a bumper tour of Europe and North America during the final quarter of 2021 spanning no fewer than 25 dates. MK has made a career out of redefining what dance music can be, amassing a growing pile of platinum selling records and boasting over six hundred million streams.

The Celeste x MK reworking of “Stop This Flame” is the next step on Celeste’s remarkable rise. Her debut album Not Your Muse entered the UK Charts at Number One in February, and the LA-born, Sussex-raised singer-songwriter was nominated for three Brits, as well as BAFTA and Oscar nods for “Hear My Voice,” a track she co-wrote with composer Daniel Pemberton for the Netflix film The Trial of The Chicago 7. No one has quite encountered Celeste as you hear her on this entrancing new version of “Stop This Flame.”

Listen HERE.

Music note illustration by Mina Tocalini for 360 Magazine

BIG BRATT – FIRST CLASS

Today, rising Chattanooga-bred rapper Big Bratt releases “First Class,” an energetic new single powered by crushing bass, rapid-fire flexes, and irrepressible attitude. The track arrives with accompanying video, watch above or listen at all digital retailers here.

Over a minimal, speaker-rattling instrumental, Bratt serves up confident bars about her approach to romance. “Told him he can be my trick, but he can’t be my man,” she raps in her deep Southern drawl, “Every time I leave a nigga, make him go insane.” Elsewhere, she dives into some casual flexing, flaunting her knack for stacking money and detailing the life of luxury that’s resulted from her success. “I’m in first class with my feet up,” she raps on the infectious chorus.

 

With hard-hitting bars and a memorable hook, “First Class” is further proof that Big Bratt is well on her way to big things. This new song arrives just over a month after the Cinematic Music Group rapper’s “Paid in Full,” a song and video made in the spirit of the 2002 film of the same name. In the video, she plays her own version of the movie’s kingpin protagonist while still making time to hit up the basketball court and kick it with her crew. It’s a visual that is rooted deeply in hip-hop culture and it demands you pay attention, something plenty of new listeners are starting to do with every Big Bratt release. 

 

This recent run of singles, which started with the reflective 2020 track “Rich Rollxn,” shows off why she’s caught the attention of critics and tastemakers — DJ BOOTH has already identified her as one of “10 rappers you should know right now.” With the fierce charisma and natural dexterity on display on songs like “First Class,” Bratt seems poised to continue making noise throughout the rest of 2021 and beyond. 

 

About Big Bratt: 

Raised on Southern hip-hop legends like Boosie and 8Ball & MJG, Bratt stepped into the studio for the first time as a little girl. During her high school years, she learned how to make beats and started sharing her remixes on social media, and soon began putting her fierce work ethic to the test. “Before I got my vehicle I was always catching the bus or getting an Uber to Nashville from three hours away,” says Bratt. “It was hard but I didn’t care what it took; I just knew I needed to get to the studio.”

 

Now at work on her debut project, Bratt has teamed up with producers like Bankroll Got It (Stunna 4 Vegas, Smokepurpp, Lil Pump) to further develop her sound. “The whole goal of this project is to be motivational,” she says. “I want all the females my age to know they deserve more, but they can’t be lazy or depend on anybody else to make it happen. It’s time to go get it on their own.”

 

Big Bratt – “First Class” – eSingle

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X Amb photo by Nikolas Ray via Christine Wolff of Interscope Records for use by 360 MAGAZINE

X AMBASSADORS × MY OWN MONSTER

X AMBASSADORS RELEASE VIDEO FOR “MY OWN MONSTER”

Sam Nelson Harris Dances With His Shadow in Darkly Cinematic Video

Multi-platinum-selling rock band X Ambassadors share the video for their latest single My Own Monster” today, June 17, 2021. Directed by longtime collaborator Daniel Iglesias Jr., and made in collaboration with Mathematic — the Paris VFX house known for their work on Lil Nas X’s “Montero (Call Me By Your Name)” — the video for “My Own Monster” accentuates the song’s noir-pop element by placing Harris in a partially animated alternate universe.

In tribute to the scene from Anchors Aweigh in which Gene Kelly dances alongside Jerry Mouse from “Tom and Jerry,” the black-and-white visual finds Harris performing a choreographed routine with his own shadow, injecting a bit of classic-cartoon humor into the track’s chilling mystique. Harris worked with choreographer Genna Moroni training for a month before shooting the video.

Watch the video HERE.

“The idea for this video came to me in a dream a couple years ago and now it’s come to life,” says lead singer Sam Nelson Harris. “The video feels playful and dangerous and kind of unhinged all at once, which is how I felt while making this record and video.”

Released via KIDinaKORNER/Interscope Records, “My Own Monster” is a moody psychodrama in the form of a groove-heavy pop song that examines themes of alienation, emotional risk and the desire to break free from pain. It was inspired by the pressure lead singer Sam Harris feels every day to keep things in his life together professionally, personally, mentally and emotionally. It is a song about someone who has an evil voice inside their head and embracing it rather than running from it.

“My Own Monster” is the first song to be released from the band’s highly awaited third album, The Beautiful Liar, due out later this year and marks the start of a compelling new lyrical direction for X Ambassadors. Earlier this week the band announced The Beautiful Liar Tour with dates in North America and Europe starting this fall. Tickets are on sale tomorrow, June 18th, at 10am local time at https://www.xambassadors.com/tour.

ABOUT X AMBASSADORS
X Ambassadors made their full-length debut with VHS, a 2015 release that saw the band transition from Ithaca alt-rockers and Brooklyn-indie-scene outsiders to Billboard stalwarts. Now certified platinum, VHS provided an intimate look at Sam Nelson Harris and his brother Casey Harris’s youth, delivering the genre-defying hits “Unsteady” and “Renegades” and leading to a three-year global touring odyssey as well as a string of high-profile festival performances. VHS was followed by X Ambassadors’ 2019 sophomore album ORION, which they supported with an extensive headline tour of the U.S.  A project inspired by ’60s and ’70s soul and R&B, the band’s Belong EP arrived in March 2020. Their hyper-creative multi-part project (Eg),  three-song effort released in early 2021, found the band collaborating with a series of similarly forward-thinking artists, including Earl St. Clair, Terrell Hines, and Jensen McRae.
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guitar, rock, strum, tabs, strings

Kidd G x Break Up Song

Amassing over 100 million streams and drawing praise from Billboard and more, fast-rising Country star Kidd G shares a new break up anthem entitled “Break Up Song,” out today via Rebel Music / Geffen Records. Written by Kidd G, Rhett Akins, and JT Harding, the new song is available now at all digital retailers along with its accompany music video, which seamlessly brings to life the experience of moving on after a relationship ends.

On the track, the buzzing singer and songwriter waves goodbye to an ex with clever and catchy barbs and an unshakable guitar riff. He toasts on the chantable chorus“Cheers to a breakup song, Forever 21, I’ll party all night long, before admitting, “The worst part is I even had to make this song!” 

Earlier this month, Kidd G dropped the yearning “Last Call,” which has already gathered half-a-million total streams and north of 567K YouTube views on the music video. It notably marked his first release under the alliance of Rebel Music / Geffen Records and Big Machine Label Group’s The Valory Music Co., which was announced exclusively via Billboard.

Be on the lookout for more music very soon from Kidd G.

Along with officially surpassing 100K subscribers on YouTube last month, he recently enlisted longtime country music heavyweight Colt Ford to assist with a remix to his viral hit song “Down The Road”. Both achievements arrive on the heels of Kidd G’s full-length project, Teenage Dream: 1000 Miles from Georgia, the deluxe version of his debut EP, Teenage Dream, a six-track project which features a collision of potent beats and gritty yet melodic guitar work working together on the 18-year-old’s first solid body of work. Throughout the EP, that sound creates a powerful backdrop to the slice-of-life songwriting many fans first discovered on “Dirt Road” — the October 2020 release that quickly landed on the Billboard Hot Country Songs and amassed 5 million YouTube views in little over a month on the official music video (16M views to date). The Georgia-bred singer/songwriter recently caught the attention of CMT, who hailed his music as “earwarming and undeniable”, and THE NEW YORK TIMES, who exclusively profiled him earlier this year online and in print.

Listen HERE and watch the music video HERE.

Inhaler Tour poster courtesy of Interscope records for use by 360 Magazine

Inhaler Announces 2022 Tour

INHALER ANNOUNCE MARCH 2022 NORTH AMERICAN TOUR, TICKETS ON SALE MAY 21, Dublin Quartet To Release Debut Album It Won’t Always Be Like This July 9th

Inhaler announce their North American tour kicking off March 4, 2022 in Atlanta at Terminal West and wrapping up March 31, 2022 in Los Angeles at The Belasco Theatre (see below for complete itinerary).   Tickets are available to the general public on May 21 at 10am local time. Tickets can be purchased here.  The Dublin quartet’s first full-length, It Won’t Always Be Like This, will be released on July 9th on Interscope Records and is available to pre-order here. It’s a record that sees Elijah Hewson (vocals and guitar), Josh Jenkinson (guitar), Robert Keating (bass) and Ryan McMahon (drums) turn their early promise into something special, an album teeming with expansive indie-rock grooves and soaring anthems. We really had the opportunity to explore our sound, says Hewson.

We’re extremely happy to announce our next American venture, says Inhaler. Hard to believe we’ve gone this long without each other.  Can’t wait to play you new music.

The album includes the single Cheer Up Baby, a swooping, epic singalong alongside early fan favorites My Honest Face and title track It Won’t Always Be Like This. Inhaler made their U.S. television debut on The Late Late Show with James Corden in March where they performed  Cheer Up Baby.  Inhaler has amassed a diehard fan base despite only releasing a handful of singles which have been streamed over 52 million times.   

Inhaler will play a full tour of the UK and Ireland later this year before heading to the states for their March 2022 North American headline tour.  The dates in September, October and December include brand new UK tour dates alongside the band’s rescheduled tour of Ireland. Click here for a complete list of UK and Ireland tour dates. 

See below for a complete list of Inhaler’s 2022 North American tour dates

March 4 – Atlanta, Terminal West

March 5 – Nashville, The Basement East

March 7 – Washington DC, 9:30 Club

March 8 – Philadelphia, Theatre Of Living Arts

March 10 – New York, Irving Plaza

March 11 – Brooklyn, Warsaw

March 12 – Boston, Royale

March 14 – Toronto, Phoenix Concert Theatre

March 15 – Detroit, St Andrews Hall

March 17 – Chicago, House Of Blues

March 18 – Milwaukee, Rave II

March 19 – Minneapolis, First Avenue

March 21 – Denver, Summit Music Hall

March 22 – Salt Lake City, The Depot

March 24 – Vancouver, The Commodore Ballroom

March 25 – Seattle, The Showbox

March 26 – Portland, Wonder Ballroom

March 28 – San Francisco, The Fillmore

March 29 – San Diego, The Observatory North Park

March 31 – Los Angeles, The Belasco  

Inhaler formed while still at school in Dublin, bonding over a love of Joy Division, The Stone Roses, Kings Of Leon, The Strokes, Interpol, The Cure and more. A string of captivating singles and their fevered live show have earned them a diehard fanbase. The band were originally meant to begin recording It Won’t Always Be Like This in March 2020 but their plans were derailed by lockdown. Instead of moping, they used the period as a time to rethink and reimagine what their debut album could be.

Follow Inhaler via their Instagram, Facebook and Twitter.

Harshest Critic Allison Ponthier artist courtesy of Interscope Records for use by 360 Magazine

Allison Ponthier – Harshest Critic

BUDDING SINGER-SONGWRITER ALLISON PONTHIER IS HER OWN HARSHEST CRITIC. WATCH THE CAPTIVATING VIDEO HERE. PONTHIER JOINS LORD HURON’S LONG LOST TOUR FOR SELECT DATES

Today, 25-year-old Allison Ponthier has released Harshest Critic, the dreamy, scars-and-all eagerly anticipated follow up to her debut single Cowboy. Harshest Critic is available here via Interscope Records. 

Written by Ponthier and collaborator Adam Melchor, Harshest Critic uses the relationship between performer and her audience as the lens through which the Texas native turned New York transplant can tackle her own insecurities. I’m terrified / Of the way I look when it’s through strangers’ eyes / Wish I had a way to peek inside their minds / But it wouldn’t fix the problems I see through mine, she sings over gauzy guitars and a steady drumbeat, mirroring the thumping of her heart as her thoughts unspool. The song further contextualizes Allison’s complicated journey from a young teen growing up in the bible belt and struggling with her sexuality. Harshest Critic is yet another feather in the cap of an artist on the verge of stardom.

I wrote ‘Harshest Critic’ around the time when labels were knocking on my door, and I kept wondering what it would feel like when other people were judging me and my work, says Ponthier of the song. It ended up being a song about how, when you’re an artist, everything feels like life or death. But in reality, it’s your happiness and who you are as a person that really matter. You might as well enjoy the ride, because no one’s ever going to be as hard on you as you are.

Directed by the visionary Jordan Bahat, who also helmed Ponthier’s Cowboy music video, the Harshest Critic video follows the singer-songwriter as she wears several hats. Tuning into a late-night show from a neon-soaked bedroom, she watches its host, performer, and cameraman all unpack their insecurities in front of a live studio audience. In every way an aesthetic fantasy, Harshest Critic peels back yet another layer to Ponthier’s full package, a fully realized vision playing out before our lucky eyes.

Harshest Critic follows I Lied, Ponthier’s recent heartbreakingly dreamy duet with Lord Huron, as well as her debut single Cowboy. The debut signaled the arrival of a fully baked new talent with the voice, the lyrics, and the vision of an artist twice her age. Cowboy, immediately captures and captivates as both a personal and professional coming-out story, Billboard says. A Phoebe Bridgers-style confessional wrapped up in the country-pop polish of Kacey Musgraves, declared The Guardian, while FADER called the track a bright slice of queer country-pop.

Ponthier joins Lord Huron on select dates for the Long Lost Tour which kicks off September 9th in Philadelphia and hits a variety of outdoor venues in New York City, Los Angeles, Boston, Seattle, Portland and other markets across the country. Check out the full itinerary here

Make sure to follow Allison on her Instagram, Twitter and TikTok.