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Sheff G Artwork

SHEFF G “Proud of Me Now”

Sheff G, the leader of Brooklyn’s premier crew and label, Winners Circle Entertainment, closes out 2020 with the release of his debut album Proud of Me Now (Winners Circle Entertainment/RCA Records).  With Great John (“on the beat by the way”) helming production, Proud of Me Now is a coming-of-age lyrical journey where Sheff details his evolution – from his slip-ups to his come ups. Click here to listen.

Sheff kicked off Proud Of Me Now with the release of two singles, “No Negotiations and Lights On,” both of which further exemplified why Vulture named him as part of “NY’s Next Rap Generation.” Throughout the album, Sheff continues to play between a smooth flow and guttural style, leading beyond the Brooklyn drill movement.

“‘Proud of Me Now’ is my first album in partnership with RCA and my label Winners Circle. A lot of hard work went into making this album. I’m proud of the music I’m making. I’m proud of my team. I’m proud of being a CEO. I’m proud of me, now!!!,” says Sheff G.

Sheff G has also gained positive attention from the media. “When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints,” said Pitchfork.

Sheff G is also proud to have been chosen as Audiomack’s latest UpNow artist, their signature program dedicated to spotlighting and promoting the next generation of global music superstars. Announced earlier today by the streaming platform, Sheff G currently graces the cover of their popular UpNow Playlist and will be prominently featured across their channels with specialized marketing, editorial, social support, playlisting, custom videos, and more.

Over the past two years, and particularly throughout this summer, Sheff G kept the streets of Brooklyn and beyond ablaze with several drops, including his previous mixtape Just For Y’all, which garnered over 9.6M streams across all platforms, and the One and Only EP, ranked #21 on Complex’s list of 2020’s best albums so far.

Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. The following year, he released his breakout hit “No Suburban,” followed by the acclaimed 2019 project, The Unluccy Luccy Kid. Sheff showed no signs of slowing down dropping “No Suburban Pt. 2” which received over 21.2M streams. With each release, Sheff G displays a raw style addressing blunt realities with authenticity.

Listen to Proud of Me Now here. You can also watch “Lights On” here.

ABOUT WINNERS CIRCLE ENTERTAINMENT

Incorporated in 2019, Winners Circle Entertainment includes label co-owner Sheff G, Sleepy Hallow, Eli-Fross and producer Great John, who handles a majority of the label’s music production. Co-owned and operated by a solid management conglomerate which is made up of Jeremy “Jerm” Soto and Karel “White” Jorge.

On the heels of the partnership with RCA Records and Winners Circle Entertainment co-led by Sheff G and Sleepy Hallow, the collective is on a mission to create a culture-defining legacy and sound.  Winners Circle kicked off the partnership with a Sleepy Hallow single, “Tip Toe,” featuring Sheff G. The track delivered gritty verses while juxtaposing a playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.”

Be sure to keep up with Sheff G on Instagram and Twitter.

Robert Goggins – Until We Rich

Robert Quentin Lawrence Goggins (born August 3, 1978), American rapper from Harlem, NY. ENTERTAINER AT ROCDASTAR unreleased album IT’S UNTIL WE RICH featuring Hot Single All I Wanna Do and Street Hit Follow Me. Robert Q. Goggins is currently signed to Bentley Records and Robert released his first album to about Spotify in the top songs for 2019. Currently, he embraces his occupation as a jack of all trades, including: Entertainer, Record Executive, Composer, Songwriter, Singer; Commentator, Socialist, Entrepreneur, and Investor, Businessman, Actor, Author, Publisher, Marketer, Video Director, Inventor, Student and a College Graduate.

Goggins’ first stage performance was in 1993 at Amsterdam Community Center in Manhattan, which was televised on the Public Access Channel. In 1997, Rocdastar recorded a collaboration, called “Chilling In The Studio,” with some of his high school mates in New Jersey City. There, they would form a group called “The New Service Click”. In 1998, he and local neighborhood friends recorded a track called “You On Point”, which was produced by Roc Raida. In 1999, he featured a track called “They Say We Rougher” with Jamaica’s own Face Dada, Lady Thug, and Don Cease.

His second stage appearance was in 2000, in Rockaway, Queens at the Allstars Talent Show Network, where he won 2nd Place in the novice category. He also worked with Harlem’s own producer J R Blass. He’s worked with Producer Huggies, on songs like “What You Looking At”, and “They Don’t Want To Fuck Around With Me”. In 2001, one of his Neighborhood friends, A Gutter Snipes introduced him to his cousin Now Reality, who was with True Light Energy. They began working with Producer Diamond Cuts on songs like “Talking The Talk”, “Niggas Is Scared”, “Funny Ass Niggas”, “We Want Fast Money”, and more.

In 2003, he began recording his first mixtape “Threat Spitting That Fire.” The Mixtape features most of the members of his Lyrical Threat Family, as well as artist such as L Onez; Breeze Iceberg; Chynna Blakk; Red Platinum; and DJ Crazy.

In 2004, he would work on his second Double Mixtape called The Crack Team: Another 48 Grams. The Mixtape included appearances from artists such as Shawn Foster, Snapfu, Ninoman, and others.

In 2005, he began working alongside with A Gutter Snipes, where he would appeared on A Gutter Snipes Real!fe Sh!t TV. The show ran concurrent till 2009.

In 2007. He would appear on Internet’s sensation “Video City” alongside neighborhood friends “Millz Lane”, and Tech 9, where he would be interviewed by Nina B. Following this, in 2009, he performed on the Chocolate Thai Showcase in Midtown NYC. He was introduced to Ty Wiz (Wiz Bradley) by Detroit’s finest Timophy “T.A.” Atkins. They decided to record Rocdastar’s Third LP Inspire Freedom Of Speech.

As of April 5, 2018, Goggins signed an Exclusive deal with Bentey Records, and released his first debuted album called The Beginning Of The Truest Movement”. The album is a thirteen track LP, which included music features by A Gutter Snipes, Now Reality, and Red Platinum. Production by Huggies, Diamond Cuts, True Light Energy, and exclusive track produced solely by himself. He’s currently working on his sophomore album called “Until We Rich”. The seventeen exclusive songs included with features by A Gutter Snipes, Charlie Grounds, Rich Nino, MF, and More. Production from D.Cole, J.R. Blass and more.

Kid Cudi – Heaven on Earth (Man on the Moon III: The Chosen)

Kid Cudi released his highly anticipated new video for “HEAVEN ON EARTH” (THE RAGER, THE MENACE PT. 2). Directed by Nabil, the video is part 2 of the narrative short film featuring music from his new album MAN ON THE MOON III: THE CHOSEN. The video premiered exclusively on Cudi’s Official YouTube Channel. Watch video here! She Knows This, was the first of the two-part narrative short film from his album, also directed by Nabil [Kendrick Lamar, Frank Ocean, Dua Lipa].

WATCH “HEAVEN ON EARTH” HERE! 
LISTEN TO “MAN ON THE MOON III: THE CHOSEN” HERE!

TRACKLIST
1. Beautiful Trip
2. Tequila Shots
3. Another Day
4. She Knows This
5. Dive
6. Damaged
7. Heaven On Earth
8. Show Out feat. Pop Smoke and Skepta
9. Solo Dolo, Pt. III
10. Sad People
11. Elsie’s Baby Boy (Flashback)
12. Sept. 16
13. The Void
14. Lovin’ Me feat. Phoebe Bridgers
15. The Pale Moonlight
16. Rockstar Knights feat. Trippie Redd
17. 4 Da Kidz
18. Lord I Know

Photo of TheHxliday by Travis Shinn

TheHxliday- “Thank U”

Up-and-coming rapper, singer and songwriter, TheHxliday, has shared his latest single, a painfully honest and powerful track called “Thank U.” Showcasing his moody hybrid of dark pop, hip-hop, and alt-R&B, “Thank U” is the Baltimore native’s first new music since signing to Motown Records earlier this year and is the lead single off his forthcoming BatBoy EP coming in 2021. You can download and stream “Thank U” HERE.

“Kids these days feel the urge to take drugs to help cope with their emotions,”  said TheHxliday. “With ‘Thank U’ it’s a message saying ‘You can take drugs. You can take anything you want but it’s only going to make things worse.’ You don’t need that to heal they’re better things to do.”

Propelled by potent trap beats and dreamy guitar tones, “Thank U” is a vulnerable yet urgent meditation on turning to drugs as a coping mechanism for problems like depression. With his vocals shifting from soulful to raw, TheHxliday created the song in order to shed light on the mental health issues at the root of drug abuse for so many of his peers.

At just 18-years-old, TheHxliday has already made waves with hits like “Save Me,” an independently released track whose Cole Bennett-directed video has amassed over 5 million views to date. Soon after signing to Motown Records, he re-released his breakout EP Broken Halls with the addition of new tracks  “Late Night Feelings” and “Make A Move.” Check out Broken Halls here.

TheHxliday is at the forefront of a new wave of rock stars inspired by rappers, pop idols, and rock bands of the past. With his work already championed by major outlets like Complex and Lyrical Lemonade, he’s also featured on  Familiar and Let You Down from Internet Money’s 2020 debut album B4 the Storm.

An ace at only 18-years-old, TheHxliday mixes his melodic flow and thumping trap beats to forge his sad boy sound. The rapper, singer and songwriter is a Baltimore native who creates hits straight out of his bedroom, expressing his singular and centric ideas to separate himself from the norm.

Inspired by the likes of Trippie Redd, XXXTentacion, Justin Bieber, Linkin Park, and My Chemical Romance, TheHxliday is paving his own path with the dynamic palette of dark pop, R&B, and hip-hop showcased on his EP Broken Halls. His biggest hit to date “Save Me”  is a banger, and just one of over 1,000 songs created so far. According to TheHxliday,  Save Me is a  firecracker compared to the bombs forthcoming.

Jay Gwuapo – Lost Files

Today, 20-year-old Brooklyn drill rapper Jay Gwuapo releases a new track and visual for the deeply personal “Lost Files,” which is a track recorded as a letter to his late friends Pop Smoke and KJ Balla following their deaths earlier this year. After being in a dark place grieving their losses, Gwuapo turned to music for expression and healing. Along with the track, he shares the accompanying video via From Nothing Records/Polo Grounds Music/RCA Records. Click HERE to watch/listen.

Last week Guwapo returned with the release of “Black Mask” ft. Pop Smoke. The track is special to the rising rapper as it features one of his best childhood friends, the late Pop Smoke.. “Black Mask” is the only time the two had collaborated, but Pop credited Jay for encouraging him to pursue a career in rap. Click HERE to watch the interview clip with DJ Whoo Kid.

Along with “Black Mask” Gwuapo also released three additional tracks “Intro,” “Smoke Season Freestyle” and “Dangerous.” These four tracks honor and pay tribute to Pop as well as KJ Balla, who was a frequent collaborator, labelmate and friend of Gwuapo that was tragically killed earlier this year. Gwuapo has spent this year connecting with fans through his music releases on his SoundCloud and other platforms and these four tracks marked his official return.

Gwuapo’s releases this year also include, “R8” and “Back to Back” with KJ Balla,  “Long Live The Woo,” a tribute to Pop following his death and a feature on Lil Tjay’s album with “Gettin Lit.”

Listen/watch “Black Mask,” “Intro,” “Smoke Season Freestyle,” “Dangerous,” and keep an eye out for more from Jay Gwuapo coming soon.

Listen/Watch “Lost Files

Listen/Watch “Black Mask” ft. Pop Smoke

ABOUT JAY GWUAPO

Brooklyn’s long been a hotbed for the latest and greatest in rap talent, and Jay Gwuapo is the borough’s next rising star in the drill scene. The East New York native is just 20 years old, having picked up rap as a career two years ago—but he’s already making moves that artists with years on him have yet to accomplish. With a series of buzz-generating street singles and debut mixtape under his belt, Gwuapo’s talent and hybridized musical style will surely only gain more recognition to come.

Gwuapo started pursuing rap in earnest, pumping out unreleased tracks that started making noise in the NYC rap scene and eventually teaming up with Russ and K. Balla’s From Nothing record label. “Downbad” from 2018 marked his proper debut single, featuring chilly production and Gwuapo’s now-trademarked “R&B-drill” sound. Then came the languid, melodic “Drip Sauce,” a collab with fellow Brooklynite KJ Balla.

Since then, Gwuapo’s dropped a few more choice tracks, including “Steppin’ Out” and the grim, serious “Well Explained”. Eventually word got around to star-making label Polo Grounds Music, who’s B. Jacques took particular interest in helping Gwuapo take his career and talent to the next level. “A lot of people were reaching out, but no one connected with me like my son B,” he enthuses. “The love felt different from what I felt from nobody else.”

In 2019, Gwuapo announced his signing to Polo Grounds Music/RCA Records and released his debut project, From Nothing Pt. 1 which featured collaborations with label mate Calboy as well as Lil Tjay, Don Q and KJ Balla.

CHASE B x OMB Bloodbath x KenTheMan – For Me

Columbia Records recording artist and producer CHASE B has teamed up with rising Houston rappers OMB Bloodbath and KenTheMan on his new single “For Me.” Listen HERE. Bringing life to the popular viral phrase “for me,” CHASE has also premiered the music video for the track today, which features a cameo from Houston legend Slim Thug. The track is already a Houston club staple, as showcased throughout the visual. Watch HERE.

CHASE is nominated once again for Best DJ at the 2020 BET Hip Hop Awards, along with Best Group with the JACKBOYS. CHASE recently celebrated his first #1 single on the BILLBOARD HOT 100 as a producer on “Franchise” with Travis Scott, MIA & Young Thug.

“For Me” is the follow up to CHASE B’s latest release “Cafeteria” featuring Don Toliver and Gunna.

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About CHASE B:
CHASE B has the DJ/producer career many of his peers dream about day and night. Aside from being one of the most in-demand sonic tastemakers, spinning at premium venues from the Vegas strip to South Beach, the Texas native is also the official DJ for hip-hop mega star Travis Scott. His DJ pursuits have now matured into executive producer goals with a debut album due later this year via Columbia Records. His first single “Mayday” featuring Sheck Wes & Young Thug was just a taste of what’s to come, earning him a nomination at the 2019 BET Hip Hop Awards for Best DJ. He wrapped up 2019 with a #1 album on the Billboard Top 200 as part of the Travis Scott Cactus Jack label compilation album, JACKBOYS, which also earned him a 2020 BET AWARD nomination for Best Group. His latest release “Cafeteria” was a collaboration with Don Toliver and Gunna, which CHASE premiered on the first episode of Season 2 of his Apple Music Beats 1 .WAV RADIO show with Travis Scott, where he also announced his joint album with Don Toliver, ESCAPISM is coming soon. CHASE is nominated once again for Best DJ at the 2020 BET Hip Hop Awards, along with Best Group with the JACKBOYS. CHASE recently celebrated his first #1 on the BILLBOARD HOT 100 as a producer on “Franchise” with Travis Scott, MIA & Young Thug. Always ahead of the curve, CHASE linked with rising Houston rappers in his new single “For Me” ft. OMB Bloodbath and KenTheMan. An entrepreneur, CHASE opened a streetwear boutique called Space Village with Travis in their home city of Houston in March 2020. With a fearless ambition, relentless work ethic, and supreme music mind, all assume inevitable longevity for CHASE B. If his trajectory is any indication, more years simply means more wins.

About OMB Bloodbath:
While 2020 was a wild ride for everyone, it was Houston’s own OMB Bloodbath’s pivotal year. The release of “Dropout” with fellow Houston star Maxo Kream fanned the flames for what was to come, as the song cracked the million mark in no time on YouTube. Her hustle paid off, when Blood secured a deal with 10:22 PM and Love Renaissance (LVRN), in partnership with Interscope Records. Raised in H-Town’s Third Ward, Blood has a long history in music, from loving it to later making it. Starting with poems that transformed into rhymes, Blood pounded the pavement, dropping mixtapes like Escape From Section 8 and her Nothing But The Moon series. Her record deal was monumental, as she was the first artist from the Third Ward since Beyoncé to sign a major label deal. With the release of her dynamite follow-up “Bolt,” Blood has already hit 300k in views, and keeps on climbing. With skill, talent, and will, OMB Bloodbath is here to tell real stories to real people.

About KenTheMan:
Heating up Houston’s female hip hop scene, KenTheMan gained early buzz from her hit single “He Be Like” and viral freestyles which all have received millions of streams.  She’s gotten praise from Cardi B, Mulatto, Rubi Rose for her heavy hitting bars. In August 2020 she released her debut EP.

Blacc Zacc – 803 Legend

After tantalizing fans with a fistful of singles in 2020, including his new glittery anthem “Tennis,” today, Blacc Zacc bulldozes through the competition with his new album 803 Legend. With his latest endeavor, the Carolina Narcos MC tightens his grip on the trap world with his 13-track collection with features by Kevin Gates, 42 Dugg, Foogiano, Fat Loc, and more. With a flurry of highlights including “President” and the speaker rattling jam “Know Dat,” Zacc’s newest album cements his status as the gold standard for street anthems.

This week, Zacc launched an E-commerce store for his “Tennis” merch for his devotees to go and purchase. Shop HERE.

Earlier this month, Zacc continued his lyrical onslaught on the rap game when he released his Carolina Narcos scorcher “Bang” with SCMG labelmate DaBaby. This year, the South Carolina upstart is also coming off his two fiery singles, including “803 Legend” and “Let’s Get It,” which exhibited his steely bars and pandemic-proof swagger. Since his 11-track debut album Carolina Narcos’ release, Blacc Zacc has emerged from the trenches with his trap-infused raps. Featuring his rap compatriots DaBaby, Moneybagg Yo Yo Gotti, Stunna 4Vegas, fans have gravitated towards Zacc’s street appeal. The album also boasts production by Young Kio, OG Parker, Romano, and more.

Blacc Zacc 803 Legend Track List:

  1. 803 Legend
  2. Tennis
  3. Broke My Heart (Ft. Kevin Gates)
  4. Hustle
  5. Still Smoking
  6. President
  7. B.O.A. (Ft. ZayTheGoat)
  8. In My Bag
  9. Fool (Ft. Fat Loc)
  10. Lace Front
  11. Knew Dat (Ft. Foogiano)
  12. Codeine Habits (Ft. 42. Dugg)
  13. Living Legend

The Weeknd – Too Late Video

The Weeknd has released a video for “Too Late” from his album After Hours. In the video, the GRAMMY award winner’s decapitated head is found in the middle of the street by two deranged super fans. From there, they need to find a body to attach it to. The very NSFW video was directed by Cliqua (Bad Bunny, Rosalia, J Balvin, etc.).

Also available today is the release of The Weeknd and Suicoke sandal collab presented by XO Brand. This first release between the cult Japanese sandal brand and XO is inspired by the Moto style. On the strap are two velcro pads that have been adhered to the two straps. On top of that is an original XO logo patch. The patch is removable and can be attached as desired. The model comes in an all-black upper, footbed, and outsole. You can see them here below.

Purchase the sandal

Black Thought ft. Pusha T, Killer Mike, & Swizz Beatz – Good Morning

Legendary MC for GRAMMY® Award-winning platinum-certified hip-hop luminaries The Roots, Black Thought debuts new track “Good Morning,”feat. Pusha T, Killer Mike and Swizz Beatz via Republic Records. This release marks the second track off of Black Thought’s highly anticipated Streams of Thought Vol. 3: Cane & Able, which is set for release September 18, 2020.

Listen to “Good Morning” feat. Pusha T, Killer Mike and Swizz Beatz: HERE

Streams of Thought Vol. 3: Cane & Able was produced entirely by Sean C (Jay-Z, Diddy, Pusha T, Joey Bada$$). The thirteen-track collection sees Black Thought continuing to hone his inimitable and impenetrable improvisation. The project includes features with heavy hitters like Swizz Beatz, Portugal The Man, Pusha T, ScHoolboy Q and The Last Artful, Dodgr.

THIRD INSTALLMENT OF HIS CRITICALLY ACCLAIMED SERIES STREAMS OF THOUGHT VOL. 3: CANE & ABLE SET TO RELEASE SEPTEMBER 18th

Black Thought’s previously released Streams of Thought, Vol. 1 & Vol. 2 have set the stage for this next arrival. Volumes 1&2 are tastemaker-approved phenomenons, Pitchfork proclaimed it “a small testament to his sustained excellence” as Rolling Stone and more offered praise. In addition to bowing in the Top 10 of Billboard’s Top Independent Album charts, “9th vs. Thought” and “Twofifteen” both surpassed 1 million Spotify streams each.

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