POKEMON 25: THE ALBUM IS OUT TODAY
Artists from around the globe have come together to celebrate the 25th anniversary of Pokemon with songs inspired by the global entertainment franchise and recorded exclusively for Pokemon 25: The Album. The compilation was released today in digital and CD formats by Capitol Records as part of a massive, yearlong music campaign from The Pokemon Company International in partnership with Universal Music Group. Get Pokemon 25: The Album HERE. View the album trailer HERE.
The official video for J Balvin’s contribution, “Ten Cuidado” debuted today and can be viewed HERE. The award-winning Colombian singer, known to most as Reggaeton’s global ambassador, is joined by some of his favorite Pokemon & Pikachu, Hitmontop, Totodile, Loudred, and Charizard & in the clip, which was shot in New York City. Colin Tilley (Halsey, Kendrick Lamar, Cardi B), who helmed Balvin’s MTV VMA award-winning official video for “Rojo” directed.
“I always wanted to be Ash Ketchum and through this collaboration with Pokemon I’ve been able to live out a childhood dream,” said J Balvin. “That love for Pokemon inspired Ten Cuidado, my contribution to P25 Music, as well as the video in which I get to be a Pokemon Trainer in New York City. I can’t wait to share my fandom for Pokemon with my fans around the world with this song and still can’t believe I get to be part of this project.”
“The release of Pokemon 25: The Album marks the culmination of a yearlong music celebration of Pokemon by an amazing array of global artists,” said Colin Palmer, vice president of marketing, The Pokemon Company International. “From Katy Perry and Post Malone to today’s release of J Balvin’s contribution to the album, all of the artists brought a unique perspective to this collection, which we hope brings music fans as much joy as Pokemon has delivered for 25 years.”
Tokyo-based artist/producer Yaffle created the new track “Reconnect”(feat. Daichi Yamamoto & AAAMYYY) for P25 Music. French singer Louane and UK artists Mabel and Jax Jones with Sinead Harnett further attest to Pokemon’s universal appeal. Post Malone offers up “Only Wanna Be With You (Pokemon 25 Version),” a surprising take on the Hootie and the Blowfish hit, and Katy Perry led the charge with the uplifting single “Electric.” Vince Staples, Cyn, Lil Yachty, and Tierra Whack also joined in the celebration. See below for tracklisting.
Director Eric Maldin (U2, 30 Seconds To Mars) takes Vince Staples, Mabel, and Cyn on a surreal walk down memory lane, exploring their early experiences with Pokemon and how they went about creating their original songs for P25 Music in the new “Evolution of a Song” video series. The episodes also feature ZHU in the studio, discussing the evolution of his remixes of Staples’ “Got Em” and Cyn’s “Wonderful” found on the digital edition alongside his remix of “Take It Home” by Mabel. View “Evolution of a Song” at Here.
The P25 virtual merch store & UMG’s first-ever multi-artist interactive shopping experience ߝ launched today with new merchandise from J Balvin, Katy Perry, and ZHU. Check out the animated, interactive virtual pop-up shop HERE. A special edition colored vinyl edition of Pokemon 25: The Album will be released in February 2022 in celebration of Pokemon Day. It is now available for pre-order.
Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokemon’s 25th-anniversary website at Here.
Pokemon and music fans are invited to join the conversation online with @Pokemon and #Pokemon25.