PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer.
J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.
Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed.
On the sneaker’s “DREAMER” logo, Cole stated “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.”
The RS-Dreamer combines PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility.
“Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy,” Cole explains, “The Dreamer hopes to change that reality. The highest-level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”
Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Locker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting this Friday, July 31. A limited apparel collection to compliment the RS-Dreamer will also be available for purchase. Additional iterations of the RS-Dreamer are slated to release throughout 2020.