Reebok and contemporary artist Tyrrell Winston have confirmed the release of their highly anticipated footwear collaboration, the Tyrrell Winston x Reebok Club C (GZ1567, $120) and Question Mid (GZ1565, $120). The collection is available beginning May 6 exclusively HERE before its wider global release on May 13 from Reebok and select retailers.
Known for his found-object artworks featuring deflated basketballs, broken nets, and cigarette butt compositions, Tyrrell Winston’s art is both endearing and thought-provoking. Through Winston’s collaboration with Reebok, he expresses his love for heritage and basketball on the iconic Question Mid and his favorite model, the Club C.
“First and foremost, both shoes needed to be something my friends and I could wear every day—nothing over the top, subtle details,” commented Winston. “When it comes to footwear, I prefer it simple and straightforward. But on a more abstract level, these shoes were about ongoing conversations with friends and the idea of envisioning oneself as a racehorse with blinders on.”
The result: two clean yet evoking iterations of iconic Reebok heritage sneakers, each featuring pony hair elements, Winston’s autograph on the outsole, and subtle nods to the artist’s New York doodles or “Noodles.”
“Club C has been a part of my life for a very long time and are my go-to studio shoe—I’ve documented the wear of various pairs of Club C in the studio over the last few years, so this shoe is truly an extension of my work,” continued Winston. “The Question Mid, well it’s a pinch-myself moment. Iverson’s cultural impact on and off the court is remarkable, almost godly, defying stamina and style. Both silhouettes are about references to my work, but they themselves are not art—on a certain level I look at them as mediums.”
Highlighting the collaboration, Winston, alongside creative director Drew Villani, took care in building a narrative through content. “The Journey”—inclusive of a short film and in-environment photography—observes the concept of ‘vision vs. sight’ via two interconnecting stories that explore different methods of travel—traditional and modern.
Within the story, Question Mid is captured on a horse ranch positioning the equines as key to the infrastructure of many societies. Club C is captured on the Staten Island Ferry or “iron horse,” a daily form of modern transport that Winston used in the early days, while pursuing his dream.
“Racehorses have blinders to keep them focused on what’s ahead, not the horses to their right or left. We as people often need our own hypothetical blinders when we’re pursuing something. We should not look left or right—look straight ahead and go.”
In closing, Winston shared thoughts of gratitude: “My 16- or 17-year-old self is doing backflips, and so in my 36-year old self. It’s exciting to be a part of Reebok’s history.”
The Tyrrell Winston x Reebok Club C (GZ1567, $120) and Question Mid (GZ1565, $120) are available beginning May 6 exclusively from their website before their wider global release on May 13 from Reebok’s website and select retailers.
About Tyrrell Winston
Tyrrell Winston is known for his assemblages of old basketballs that he frequently arranges into grids, so they become studies of material, culture and history. Self-taught, Winston began his art practice creating collages using paper scraps he found while roaming the streets of New York City, where he had moved to study arts administration at Staten Island’s Wagner College. He also collected debris like basketballs and cigarette butts, both of which now serve as foundational material for his mixed-media works. Winston, who has built a large following on social media, also creates freestanding sculptures, wall hangings from recycled basketball nets, and paintings of famous athletes’ signatures. His artworks all explore what the artist calls “embedded history”: the narratives perpetually lodged in other people’s discarded objects.
On Tuesday, March 22, Reebok, in collaboration with Boys & Girls Clubs of America and non-profit Project Backboard, unveiled a revamped basketball court for the members of the Boys & Girls Clubs of Carson, California. The repaired playing surface and a custom butterfly mural share Reebok’s “Life is Not a Spectator Sport” message and the mission of its youth physical activity program, BOKS, encouraging kids to get active and to connect with life and one another. Boys & Girls Clubs of Carson, California, located 20 miles south of Los Angeles, serves 5,400 youth in Carson, Gardena, and South Los Angeles.
Last month, Reebok launched “Life is Not a Spectator Sport,” a bold new global brand campaign designed to inspire people to pursue their passions, celebrate their individuality and become active participants in the world around them.
“‘Life is Not a Spectator Sport’ is an especially important message for kids,” said Caroline Machen, Vice President, Global Brand Marketing at Reebok Design Group. “Enhancing the game of basketball has always been a part of Reebok’s DNA and we’re excited to bring this message to their home court in a way that makes sense for them. Even if it’s one Club or community at a time, if we continue to do the work, we can help build a more connected, active, and creative generation.”
Realizing the varying needs of families within the community, Boys & Girls Clubs of Carson help ignite the unlimited potential of kids and teens by creating safe, inclusive, and engaging environments.
“The ongoing pandemic has sidelined our kids for far too long,” commented Boys & Girls Clubs of Carson CEO Kim Richards. “I can’t think of a better way to get kids back in the game than having our clubhouse basketball court transformed thanks to the generosity of Reebok and Project Backboard. These renovations are a slam dunk toward our vision to provide equitable access to sports and fitness for kids in our under-resourced community.”
Executed by Project Backboard, whose mission is to renovate courts to help strengthen communities and encourage multi-generational play, the months-long revamp entailed sourcing brand new portable basketball hoops, repairing surface cracks and bumps, applying new layers of sealant for durability, and painting a beautiful butterfly mural designed by artist Shannon Peel.
“The butterfly is a symbol of metamorphosis and growth, which is central to Reebok’s ‘Life is Not a Spectator Sport’ message,” added Peel. “We wanted to integrate elements that represent energy, movement, strength, and effort, while maintaining a functional playing space that does not distract the kids during play, but rather supports them.”
This Tuesday, Reebok and Club staff presented the revived space to its members for the first time. As part of the unveil, kids and staff received new pairs of Reebok sneakers before enjoying a virtual discussion with Reebok leaders and remarks by local elected officials Jawane Hilton and Cedric L. Hicks Sr., followed by mini-games and activities on their new court.
“This sports court is special because it reminds Club youth that achieving their goals is truly possible by getting out of the stands and actively participating in life—both on the court and off,” continued Richards.
Through brand initiatives like BOKS and its Human Rights Award, and partnerships with key organizations like the Boys & Girls Clubs of America, Reebok continues to build upon its mission to support communities’ needs, empower the underserved, increase inclusivity, inspire movement, and expand access to play, through 2022 and beyond.For more on Reebok’s “Life is Not a Spectator Sport” platform, click HERE.
Reebok, in partnership with Hasbro, debuts a second Reebok x Power Rangers collection. The line follows the original Reebok x Power Rangers drop, which launched in June 2021, that was inspired by the original Mighty Morphin Power Rangers television series of the 1990s.
Reebok and Hasbro highlighted some of the most popular Mighty Morphin characters in the original Power Rangers show with the first collection. This new capsule collection shines a light on some of the most formidable villains featured throughout the Mighty Morphin Power Rangers show. Drawing inspiration from characters including Rita Repulsa, Lord Zedd, and Rito Revolto, this line brings to life some of the Power Rangers’ most worthy adversaries.
Footwear featured in the second Reebok x Power Rangers line include:
Instapump Fury “Rita Repulsa” ($200 | GW0782) – This Instapump Fury features all of Rita Repulsa’s signature markings from the icon on the pump ball representing Rita’s staff, to the bands on the tongue resembling Rita’s headband. Rita’s influence even seeps into the materials with pony hair featured on the heel cup to emulate Rita’s headware.
Hurrikaze II Low “Rito Revolto” ($140 | GY5928) – The upper of this Kamikaze II Low makes the shoe instantly recognizable as Rito Revolto as the neutral upper represents Rito’s bones and the camo application on the medial side suede resembles Rito’s outfit. Other warnings that this shoe is for villains only is that the sneaker’s tongue includes the Evil Space Alien callout on the right side and the “Danger Ranger” skull and crossbones on the left side.
Answer IV “Lord Zedd” ($170 | GZ6897) – Lord Zedd takes over this Answer IV with a red, rippled upper that resembles Lord Zedd’s body, silver overlays that nod to Lord Zedd’s armor and a blue tube along the lateral side which mimics Lord Zedd’s tubes. The villain even shows up on the outsole where Iverson’s face would typically be on this classic basketball silhouette.
Beyond the details above, each footwear silhouette contains a sockliner that marks signature moments or features of each character the shoe is inspired by. For example, the Answer IV Lord Zedd sockliner incorporates images of the ingredients in Rita Repulsa’s love potion that she used on Lord Zedd. Each shoe also comes in specialized packaging unique to its character, from the Instapump Fury Rita Repulsa’s “Rita’s Moon Dumpster” box to Lord Zedd’s box inspired by the Angel Grove Community Center.
Completing the collection are five pieces of apparel, including one hoodie, one long sleeve tee and three t-shirts. The hoodie is inspired by the Megazord‘s transformation and incorporates a hand-drawn Megazord emblem in the center graphic on the back of the piece. The long sleeve tee embodies the Green Ranger and features several details representative of the character, from his alias, Thomas
“Tommy” Oliver, to his “Dragon Dagger.” Finally, the three t-shirts are all in the style of retro arcade graphics and showcase both the heroes and villains of the Power Rangers franchise.
This Reebok x Power Rangers collection will be available in unisex sizing HERE beginning March 25th.Power Rangers is celebrating 29 continuous years on the air, making it one of the longest- running kids’ live-action series in television history, with more than 900 episodes aired to date. Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the series celebrates its 29th overall season with a new season of Power Rangers Dino Fury, airing now exclusively on Netflix in the U.S.
Reebok announced a new long-term partnership with all-pro defensive end Myles Garrett, which will bring new energy to the brand’s lifestyle and performance categories across classics, running, cross-training, and heritage basketball. As a Reebok athlete, Garrett will play an integral role in key marketing campaigns and product innovation for performance designs, while providing product feedback and footwear testing for future models.
“Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp I’m extremely excited to be joining the Reebok family,” commented Garrett. “I really pride myself on having a lot of interests off the field so to be working with a brand that promotes individuality and encourages people to pursue the things that bring them joy is incredible. I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle.”
The announcement follows the launch of Reebok’s “Life is Not a Spectator Sport” campaign that encourages people to pursue their passions, celebrate their individuality and become active participants in the world around them.
“Myles Garrett is one of those incredible all-around athletes who could be a standout in any sport—he just happened to choose football,” commented Caroline Machen, Vice President, Global Brand Marketing at Reebok. “We’re thrilled to welcome Myles to the Reebok family and shine a light on our shared ethos and passion for sport, fitness, fashion, pop culture, and activism. As we embark on an exciting new era here at Reebok, Myles will be a key player in bringing his own unique energy and story to our next chapter.”
During Cleveland’s 2022 all-star weekend last month, Garrett made his first official appearance with the brand at its “Bok Door” event, helping to launch the commemorative Question Mid 25th Anniversary and all-new Instapump Fury Zone.
Throughout 2022, fans can expect to see Garrett supporting key Reebok products across sport and lifestyle including the Classic Leather, Nano, Floatride, Question, Pump, and more.
Showing just a few weeks after the launch of its new “Life is Not a Spectator Sport” campaign, Reeboks’ 2022 all-star experience will pull attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.
“Pump, Question, Fury—Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” commented all-pro football player and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”
The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question Mid and the upcoming Question Mid 25th Anniversary, a silver iteration dropping February 17th. This 25th “Silver Anniversary “Question Mid marks the final installment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe–one that has forever changed sneaker history and basketball culture.
Visitors will then be catapulted decades into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies. These elements and storylines will come together to present the all-new Instapump Fury Zone—dropping February 19th—that offers a modern interpretation of Instapump Fury design language, paired with Pump technology, and built for the modern-day blacktop with style and comfort all-in-one. In this futuristic space, guests will enjoy Reebok hoops-inspired activities, video games, exclusive custom gear, and appearances by brand partners.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel, and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit—whether it’s functional training, running, combat training, walking, dance, yoga, or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
These 1-of-1 bespoke Super Bowl cleats were designed with luxury & opulence coupled with performance. Yellow gold was chosen as it is symbolic of the Rams colors alongside 1,494 individual round brilliant white brilliant diamonds with a total weight of 25 carats! Over 100 man hours went into creating the diamond hardware for these cleats.
Inspiration Behind the Design
“Big cultural moments like the Super Bowl fuels my creativity and inspires me to push my creative boundaries. Through the years, I’ve built a close relationship with athletes around our shared interests in expressing individuality through fashion,” said Dominic Ciambrone. “It’s an honor to bring their ideas together to help them celebrate these key moments in their careers.”
“I’ve had the pleasure of being a part of players lives on and off the field, which is why they request Jason of Beverly Hills to commemorate their big wins. The walk to the locker room has become the runway and it was only a matter of time before that bled onto the field. I had a great time collaborating on this piece with Odell and Dominic. Excited to see how they do on the field,” states Jason of Beverly Hills, well known bespoke jeweler trusted by top A-listers.
Finding the perfect gift can be difficult, and when shopping for the person you love most, you certainly don’t want to get anything that’s not the best. A box of chocolates and flowers may be fine, but it’s much better to get something more original to show them you care.
360 has compiled a list of the best things to buy for your loved ones.
Beautify a table and enhance every culinary experience, one plate, one bowl, one dish at a time. More than just dishware, Stone+Lain craft experiences out of porcelain, china, and stone. Their plates and bowls come in a variety of colors, designs, and sizes as they are all about offering high-quality tableware that’s also highly affordable. Stone+Lain believes that a formal or casual table moment should be priceless, not pricey. From dreamy, marbled designs to sleek minimalist motifs, Stone+Lain appeals to all personal preferences with a vast array of unique and eye-catching settings. Porcelain, stoneware, bone china… they are the destination for tableware.
Kidrobot × The Andy Warhol Foundation
The newest collaboration from Kidrobot and The Andy Warhol Foundation for the Visual Arts is launching on Kidrobot.com and in select museum stores. Andy Warhol Pop Art Collection One, a curated box containing apparel and limited-edition collectible tributes to the ground-breaking artist’s work, is strictly limited to 1,000 pieces worldwide.
Andy Warhol Pop Art Collection Dunny Box One includes:
Limited edition Andy Warhol “Self Portrait” short-sleeve t-shirt with printed signature sleeve (available in sizes S-XXL)
1 x mystery “Many Faces of Andy Warhol” 3-inch blind box figure
Andy Warhol “X-Ray Banana” 5″ Dunny
Two collectible Warhol rubber magnets measuring 3 inches each
Andy Warhol “15 Minutes” metal pin measuring 1.5 inches
The collection comes packaged in a Kidrobot x Andy Warhol box. Each box is limited to 1,000 worldwide and is only available on Kidrobot.com and museum stores.
Check out the entire Kidrobot x Andy Warhol line HERE.
Casio’s latest additions to its G-SHOCK MOVE lineup, the Burning Red Series, are perfect for a significant other. The new collection brings a striking red colorway to two of the brand’s most popular fitness models, the GBA900 and GBD200, which provide technical features to take your training to the next level.
Offering both function and style, the new GBA900RD-4A and GBD200RD-4 are built with the absolute toughness G-SHOCK models are known for, as well as the tools to provide users with customized technology to support a variety of workouts. This includes features like Bluetooth® functionality that enables users to measure running distance, speed, pace, calorie consumption, and more. Additional features include a step tracker, a graphical display of workout intensity, and an achievement graph to show progression towards individualized goals.
In addition, both models boast a built-in accelerometer, which can automatically record daily movements when paired with the G-SHOCK MOVE app. The innovative measurement function can log mileage, speed/pace, and calories burned, making sure users stay on track with their fitness goals for the new year.
The GBD200RD-4 also features a High Contrast MIP display, a slim profile, and a bold, red urethane band with multiple band holes to improve air exchange and provide enhanced comfort and moisture control, as well as ensuring a precise fit while on the move.
The GBA900RD-4A boasts a classic G-SHOCK shape along with a large LCD display, which provides the user with increased visibility of the multi-functional analog-digital display. Similar to the GBD200, the watch’s lugs have ventilation parts to improve air exchange and moisture-wicking, while the red urethane band features multiple band holes, allowing for precise length adjustments and maximum comfort while the wearer is on the move.
The new timepieces also come equipped with G-SHOCK technology including:
200M Water Resistance
2 Year Battery Life
LED (Super LED)
Full Auto Calendar
World Time (GBD200 only)
Dual Time (GBA900 only)
12/24 Hour Time Formats
The GBA900RD-4A will retail for $130 and the GBD200RD-4 will retail for $150. Both models will be available for purchase beginning this January at select G-SHOCK retailers, the G-SHOCK Soho Store, and HERE.
Alternatively, GMAS2100-4A offers octagonal bezels and a monochromatic look. This design is ideal for those who love a little pop of color in her day to day wardrobe.
Go slim, clean and bold with a mid-sized black resin band on GMS2100PG-1A4. Forged in stainless steel with rounded hairline finish, the strong rose gold bezel says superior style all the way. The lettering at the top and bottom are engraved as well, providing a simple, one-piece design.
The GMDB800-1 ($99) is one of our most stylish fitness watches to date. Its sleek black case matches any outfit, while the rose gold dial perfectly blends workout gear with casual style. It also is pairable with Bluetooth, meaning people can keep track of all of her workout stats safely on her phone.
A Hat or Jersey from Lids at American Dream
Leading sports retailer Lids has opened its first-ever store at American Dream, the unrivaled entertainment/retail center located minutes from New York City in East Rutherford, NJ. The new, 7,000 sq ft store at American Dream will be the first East Coast Flagship location for Lids and its largest store to date.
The new location will feature Lids’ signature assortment of vast headwear, apparel, jerseys, and novelty items for men, women, and kids. Product will include options from major North American leagues including MLB, NFL, NHL, and NBA, among others, as well as from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. With over 2,000 unique headwear selections and over 600 different jersey styles to choose from, this Lids store will have the largest selection of hats and jerseys in the U.S.
“We’re thrilled to kick off the new year strong with the opening of Lids’ debut East Coast Flagship Store at the iconic American Dream,” said Lawrence Berger: partner and chairman of FanzzLids Holdings. “Our largest Lids store to date will offer our shoppers the largest selection of headwear and jerseys anywhere in the U.S. with the vast team and product assortment our customers know to expect from us. We’re looking forward to locals and shoppers visiting from afar enjoying this top-of-the-line shopping experience.”
This flagship store will also feature an expanded customization section and offer on-site customization of hats, jerseys, t-shirts, and more at Lids’ signature Custom Zone. Additional features and experiential components will be added to the Lids store in the weeks to follow, including a jumbotron above the Custom Zone, located in the center of the store to replicate the look and feel of an in-game experience.
Maestro Moon Phase Watch
The Maestro Moon Phase gives a new meaning to space & time. A moon phase aperture at six o’clock adds an element of otherworldly romance to this classic watch. Moon phase displays were common on clocks & pocket watches dating back to the renaissance period. Combining art & science, this feature demonstrates watchmaking technical mastery. Moon phase watches show the various phases of the moon, which has always provided time with an orientation. The moon was the first method of telling the passing of months.
A “moon phase” is the lighted area of the moon that is visible as it travels around the earth. Its journey is exactly 29 days, 12 hours, 44 minutes & 2.9 seconds.
To set your maestro moon phase watch, you must determine the date of the last full moon in the lunar cycle. Once you have the number of days, pull out the crown and twist counterclockwise. Turn once for each day elapsed.
While this measurement of time may be antiquated; it still represents historical craftsmanship & gives this maestro model a whimsical vintage appeal. The combined open balance wheel on this maestro watch reveals the “heart of the movement”. It is just a glimpse into the precision, quality, and technical assembly inside the refined design of a 39.5mm case.
NOIRANCA’s Black Salon
NOIRANCA, the 360-degree, full-on sustainability accessories brand has just launched a new campaign celebrating African American culture through the prism of the unique characteristics of black hair.
With stunning imagery that highlights individual artistic expression and empowerment NOIRANCA‘s latest campaign looks at hair’s power to make a strong political statement.
“Black hair is liberation, a statement, an aesthetic of self.”
Flora Hemp Spirits
Mix it up with the world’s first cannabinoid alcohol alternatives. A bright botanical flavor profile makes Flora the perfect substitute for alcohol and provides users with the relaxing, therapeutic effects of cannabinoids. Essentially, they provide similar effects of alcohol without its many health problems, including hangovers. It’s time to normalize social cannabinoid consumption and start drinking differently! Check out Flora’s Instagram and Facebook.
Fresh Peaches Toilet Paper Gel provides an upgraded wiping experience that also solves common toilet paper frustrations. This wet wipe alternative moisturizes dry toilet paper which eliminates friction so that your rear receives a soothing wipe for a superior clean.
Unlike foam or water-based wet wipe alternative products, this specially formulated gel eliminates friction without breaking toilet paper down so there’s no piling or tearing as you wipe!
Fresh Peaches can also be used as feminine hygiene wipes and baby wipes, made from restorative ingredients like witch hazel, vitamin B, and green tea.
Includes a 5oz bottle for use at home and a 20ml Pocket bottle for on the go
Clinically tested. Hypoallergenic, non-irritating, and safe for sensitive skin
No fragrances, dyes, or additives
Their products are made with 98% natural ingredients and are flushable and biodegradable, so you can trust the flush.
ADAMVS offers three extraordinary reds to pair with any meal or for a special gift—the 2016 TERES ($135), 2016 QUINTVS ($220), and 2016 ADAMVS ($375). ADAMVS is also offering virtual Valentine’s tastings throughout the month of February as a way to connect consumers with the winery.
Alternatively, for those visiting the wine country during the Valentine’s Day weekend or the month of February, ADAMVS is offering a guest experience that is as special as its wines and takes place in either the stunning Cypress House Tasting Room or the adjacent Wine Library. The Cypress House is an open glass room surrounded by a freestanding log wall sculpture, a light-filtering device that frames views of the forested site. The Wine Library is a 12-inch solid wall cast concrete structure that revived a historical agricultural building.
The ADAMVS tasting experience also includes an extraordinary cheese and charcuterie board prepared by the Estate Culinary Director. A tour of the vineyard, meet and greets with the farm animals, and several other vineyard surprises are also included.
The tasting fee is $125 per person.
Hopping Ghosts Figurine
Osaka Popstar presents “Hopping Ghosts” the new Ltd Ed. 8″ vinyl figure that comes complete with its own punk-rock theme song!
Chinese vampire mythology takes a spin through the mind of Osaka Popstar creator/frontman John Cafiero-who designed the figure and penned the accompanying single.
Each figure is 8-inches tall, with a removable scroll spell accessory, and comes packaged in a full-color art box with a free download card for the new single “Hopping Ghosts” by Osaka Popstar. The single features John Cafiero (vocals) backed by a lineup featuring Dennis Diken (The Smithereens) Drums, Sal Maida (Cracker, Milk & Cookies, Roxy Music) Bass, and Dean Rispler (The Dictators NYC, Voluptuous Horror of Karen Black) Guitar. Download also includes an alternate “animated instrumental” version (as heard in the animated promo for the new figure line).
What exactly is a Hopping Ghost? Known as Jiangshi in Chinese folklore and kyonshī in Japan, hopping ghosts or hopping vampires are basically a breed of zombie; reanimated corpses dressed in traditional garments from the Qing Dynasty. Rigor mortis has set in so they can only move around by hopping with their arms outstretched! They can’t see using traditional vision. Instead, they sense living creatures by their breath and seek to absorb the life force of the living. They can be stopped with a scroll to the forehead containing a spell written in a mix of ink and blood and led by Taoist priests using bells.
produced by Osaka Popstar
8 inches tall
Reebok Solution Mid
New for 2022, Reebok have debuted “Solution Mid” ($80), a streamlined basketball sneaker inspired by Allen Iverson‘s iconic Question Mid. Offered in three narrative SKU’s (GY0930, GY0931, GY0933), the shoe is available now in adult unisex sizing from DSW, Famous Footwear, and other select retailers, and will release on their website in March.
Issued for the prolific point guard at the dawn of his ’96 rookie season, Iverson’s signature Question Mid is recognized as one of the most important basketball sneakers in modern history.
A sleek, lightweight interpretation, the new “Solution Mid” brings together Reebok hoops heritage, Iverson DNA and contemporary design, resulting in a unique model that’s fitting both on court and off.
Initial colorway offerings include:
White/Red (GY0930): Inspired by the OG red-toe Question issued for Iverson’s ’96 rookie premiere–his first signature shoe.
Black/White (GY0931): Rewinds to fall ’20 and the coveted “OG Meets OG” Question Mid.
Key features include an OG-inspired ghillie lacing system, a mesh upper underlay and tongue, synthetic leather upper overlays and toe box, a translucent outsole, and an Iverson graphic sockliner.
Do you have lofty goals of eating healthier in the New Year? Maybe your goals are to be more sustainable and thoughtful about where your food comes from? Upgrade your meat selection with high-quality, high protein options from ChopBox!
Their hand-picked meats are always delivered fresh, never frozen, directly to your door. Each premium cut is sourced from farms that value sustainable practices for rich flavor, remarkable tenderness, and a higher protein and vitamin content than your usual supermarket fare.
Choose from your favorite everyday staples to special occasion cuts:
Center Cut Filet Mignon
Duroc Boneless Pork Loin Chop
Faroe Island Salmon
Prime Rib Roast
Murray’s Boneless Skinless Chicken Breasts
And so much more!
ChopBox also offers numerous sauces, spices, and cheeses so you can complete your feast or set the stage for your next big event.
What do you do when love is in the air, but wintery hues are still taking up space in their closet? Add a splash of red, a hint of pink, and a whole lot of hearts with the help of PatPat.com!
Whether you like to match for family photos or are looking for an affordable way to keep those quickly growing toddlers clothed, at PatPat.com you can discover the latest trends and comfort fabrics at unbeatable prices.
Ribbed Heart Allover Long-Sleeve Romper – Dainty and sweet, this onesie is hard to resist when paired with your little one.
Baby Boy Red Love Heart Raglan Jumpsuit – Savor the time you have to make your wardrobe choices with this adorable classic.
For Big Kids:
Pretty Heart Decor Chiffon T-Shirt – One part princess and one part pink, what’s not to like?
Coordinated Family Looks:
Family Matching Red Ruched Long-sleeve Belted Dresses and Colorblock Sweatshirts Sets- Wear your heart on your sleeve with this adorable family matching set.
See your loved one clearer this holiday with glasses from Eyeleos and show them how much they mean to you with a stylish pair of sunnies, blue light glasses, or prescription frames!
This fun and fashionable brand will give your partner the opportunity to see you in a new perspective–aka the best spouse ever!
Eyeleos is the newest eyewear brand on the market giving back to charities across the country with every purchase made. Offering customizable designs for men and women in a wide range of colors and designs!
Check out some thoughtful gift options for your husband, wife, or partner on a special day!
Snow Teeth Whitener
Sometimes, even when brushing your teeth twice a day, you can still end up with slightly yellowed teeth. This is natural for many individuals and can even be related to genetics. Nevertheless, they don’t make for great Instagram selfies. Snow has developed a way for your teeth to be whiter than ever with their teeth whitening kit. And now, it’s completely wireless, so you don’t have to worry about keeping your head near a charger just to have a whiter smile. You will see results after just one use!
Les Deux No. 1
Les Deux No. 1 is the perfect perfume for your significant other. It contains hints of jasmine, incense, cardamom, vetiver, tobacco leaf, Brazilian rosewood, and cedarwood, making it perfect for all genders. It’s also subtle, perfect for all occasions, and is built to last throughout the day. Be sure to check it out.
Nashville hot chicken that causes a buzz from coast to coast is what Big Shake’s is all about. Until recently, however, those being able to enjoy the food were limited to people in the Nashville, Tenn., area. That’s all changed now that the chain is offering nationwide shipping of its famous hot chicken, as well as a line of its other popular products. Within two days from placing the order, dinner can be on the table no matter where you live around the country.
“We had such a demand for our food around the country that we had to perfect a way to get it to people no matter where they live,” explains Shawn Davis, otherwise known as Chef Big Shake, owner of Big Shake’s restaurants. “Now we offer nationwide shipping, giving people the opportunity to serve up some Big Shake’s for dinner, whether they are in Nashville, Seattle, or Miami. We have you covered.”
The Chef Big Shake team perfected the process of offering nationwide shipping of its food. Each order is cooked and bagged perfectly and arrives with reheating instructions so that people can get the tasty meal on the table with ease. Big Shake’s also offers a 10% discount for all first orders when signing up for emails.
Some of the options people can order include:
Nashville hot chicken dinner–Includes 16 pieces of mixed white and dark chicken, two pounds of mac and cheese, two pounds of white beans, and one package of cornbread.
Jumbo tenders–Includes 12-24 jumbo tenders and cornbread.
Big Shake’s hot mess chicken sandwich–Comes with six buns, chicken breast, fixings, coleslaw, and ghost pepper mayo.
Crispy crunchy breaded hot wings–Order 50 or 100 wings, served with choice of ranch or bleu cheese.
Big Shake’s world-famous hot chicken and waffles–Includes 12 jumbo tenders, 6 waffles, butter, and syrup.
Chicken dinner pack–Includes 12 jumbo chicken tenders, two pounds of mac and cheese, two pounds of white beans, and one pack of cornbread.
With the holiday right around the corner, it’s time to get that last-minute shopping complete, and Blundstone has something for everyone on your list. If you’re in the NYC area, the Blundstone Pop-Up Shop located in SoHo at 250 Lafayette Street, has endless pairs of boots that are as comfortable as they are stylish. With a wide range of colors, styles, and prices, there’s a pair perfect for your loved ones. Skip shipping delays and shop in-store for Australia’s most beloved boot brand. However, they can also be purchased HERE and HERE. Depicted below is style 992.
Raymond Weil Noemia Collection
The Noemia ladies watch is a new watch for women, and a perfect gift for your wife or girlfriend. It has a perfectly contoured stainless steel bracelet with satin-finish links. The watch face is constructed of an exquisite quartz interior and (depending on the model) contains 11 diamonds on the indices, and 36 on the case. The name came from the granddaughter of Raymond Weil. It is available in a 32-millimeter case.
In Good Tastes
Enjoy an assortment of fine wines without the pressure of opening a full bottle with In Good Tastes single-serving bottles! This diverse selection of mini bottles includes wine varietals curated from California, Italy, Spain, France, and more. These convenient single-serving bottles are perfect for indulging on your own or gifting to a wine-loving friend!
Discover a new region or style of winemaking you wouldn’t have considered
Each wine is handpicked and available in limited batches
Try new wines without wasting a whole bottle
Single-glass bottles are 187ml (About a glass and a half)
Delivered directly to your door
Cute glass mini bottles are perfect for upcycling!
Gucci Diana Tote
With a blast from the past comes the reimagined GucciDiana tote bag collection. The chic design with bamboo handles seeks inspiration from its original edition that came out back in the ‘90s. Each leather bag can be found in three differing sizes with an assortment of color choices. Each bag is equipped with a removable leather belt that resembles that of the initial version of the ‘90s bag.
Instapump Fury Zone “Citron”
Reebok will release the Instaump Fury Zone “Citron” (G55142, $150), the next colorway of this brand-new exploration of Pump technology from Reebok Basketball, revealed this past February.
Fury Zone offers a modern interpretation of Instapump Fury design language, paired with Pump technology and built for the modern-day blacktop with style and comfort all-in-one. Following the launch of its inaugural Pump Omni Zone II OG “Black & Orange” colorway, the Instapump Fury Zone “Citron” pays homage to the Instapump Fury OG, Reebok’s futuristic lace-less running sneaker released in ’94.
What better way to show your love then to give your partner a new pair of shoes!
On the heels of the grand-ball-inspired Spring-Summer 2022 collection by Nicolas Ghesquière, this season’s footwear embodies the encounter between avant-garde and the unique heritage of a Maison that transcends the ages.
A new emblematic style modeled by Lous and the Yakuza, the Moonlight is a modern ankle boot that blends comfort with design in various styles and colorways. It is a sleek and stylish modern boot that feels like it should be uncomfortable, but actually isn’t. Prices start at $1,720.
Westerlay Orchids are uniquely colorful, bramble orchids! Great for uplighting someone’s indoor space and their spirits. Each Bramble bloom is one-of-a-kind. No two plants are alike, cascading down the side of a glazed ceramic pot, each orchid exhibits love and appreciation that needs no wrapping. Simply choose from a variety of colors and deliver to a loved one for elegant, long-lasting beauty for their special day.
Available at all West Coast Kroger locations or shop box of orchids at Westerlay.com!
Doctor Plotka’s Al Natural Whitening Toothpaste
Sick of not knowing exactly what’s in your toothpaste and purchasing unnatural options? We’ve got the perfect solution just for you; Doctor Plotka’s All Natural Whitening Toothpaste. This toothpaste is equipped with the finest ingredients to clean and freshen up your daily smile. Consisting of French thermal water, organic mint and organic propolis, this paste will have your teeth smelling and feeling minty fresh!
Some highlights of Doctor Plotka’s All Natural Whitening Toothpaste include…
Remineralizes the teeth, which resists erosion while reestablishing whiteness
Reduces likelihood of cavities, gum sensitivity and plaque
French thermal water consists of rich minerals that aid in irritation
Refreshing, clean, long-term breath
Ingredients come from natural roots
Physical tube of toothpaste is recyclable while being made of 44% post-consumer recycled matter
moon d’elle Collection 2
Italian luxury footwear brand moon d’elle is proud to announce the launch of its Capri-inspired Collection 2, arriving April 11, 2022.
Collection 2 marks the brand’s first foray into sandals, just in time for warmer weather. Founders and sisters Tabitha and Chandra Perkins were inspired by a trip to Capri, which they explored mostly by foot and boat, when designing their latest collection.
The vibrant hues and natural elements of the island found themselves embedded in this collection. From the deep blue hues of the sea to the light blue waters of the grottos, the blush hues of sunsets along sandy beaches, and even the shapes of the sunlight’s rays, the sisters drew inspiration from the natural beauty of the island for the colors, textures, and silhouettes of their latest pieces.
The second collection continues to showcase one of moon d’elle‘s signature traits of mixing different materials and textures to fuse classic with modern elements, such as nappa leather and snakeskin, with a partial lamination in metallic on precious suede with linen fabric. Light-colored earth tones and pastels dominate the newest designs, with fresh materials like transparent mesh, crystal appliques, and glitter rainbow leather.
Teddy Fresh x Elton John
The vibrant, high streetwear brand Teddy Fresh collaborates with Elton John to create a dazzling, modern collection. The Teddy Fresh Elton John collection showcases bold fabrics and elaborate detailing on a selection of hoodies, tees and even a sequin jacket! Teddy Fresh x Elton John captures the overall revolutionary essence of the iconic career of John. The collections audacious pieces symbolize the way that John has broken down boundaries and transformed the music industry, and world, into what it is now.
Ballguard Liquid Powder
Ballguard provides relief for when you might be feeling a little bit “uncomfy down there.” Acts as a deodorant cream that dries as a powder that combats sweat, smell and chafing.
FWD-02 SPORT: Whether they’re new to the sport, training for their first marathon, or seasoned and trying to get faster, the FWD-02 Sport earbuds are perfect for those in your life to optimize runs. Since the earbuds are tailor-made for long runs, they will never have to worry about the FWD-02 SPORT slipping from her ear thanks to its sleek, ergonomic design that features the brand’s legendary three stripe branding.
adidas Z.N.E. 01 ANC: The adidas Z.N.E. 01 ANC provides comfort whatever the occasion is, whether on a walk, running errands, or taking calls on the go. The Z.N.E. 01 ANC enables immersive sound and Active Noise Canceling to keep her focused and connected to moments without any interruptions.
WHOOP 4.0 + WHOOP Body
WHOOP 4.0 is the most advanced 24/7 fitness and health coach that tracks key physiological metrics across recovery, sleep, training while providing personalized recommendations and actionable feedback. The next generation of WHOOP is 33% smaller than its predecessor, built with a new sensor array and algorithms for greater accuracy and expanded features like blood oxygen and skin temperature insights to help members optimize performance. The product can be purchased HERE.
Samsonite Voltage DLX: The Voltage collection stands out with its artfully contoured polypropylene shell, which also resists abuse from baggage handling. Select a calming blue or brilliant chili red and there’s no doubt that you or your loved one will stand out from the crowd. The three-dimensional exterior opens to a spacious interior that further expands for extra packing capacity. And integrated pockets will keep their belongings neatly organized. A dynamic design for a dynamic travel experience. Launching April 19 in a NEW purple colorway!
Samsonite Stryde 111 Collection: The new Stryde 111 collection offers innovative features, durability, and convenience without compromising on style. Each piece in the collection features the eVision LED lighting system built into its handles to provide lighting in dark areas. In addition, the Stryde 111 Carry-on has an integrated TSA lock and USB charging ports plus an innovative self-retracting strap to help it stay in place securely while lying on the Glider (or any other Samsonite suitcase).
ebags Belcourt Collection: Designed for the mom who needs a true crossover bag that easily transitions from work to play, the Belcourt collection arrives with a Backpack, Convertible Carryall, and Weekender. Continuing the ebag tradition of thoughtful organization, each bag is feature-rich and embraces an approachable design that is polished enough to bring to the office but functional for outside of work activities.
ebags Just Right Carryall: The Just Right Carryall gives new meaning to carry-it-all! 3 separate, dedicated compartments are sized for laptops, tablets, and smaller accessories. Wireless and port charging areas are thoughtfully included in the design (battery not included) as well as RFID lining and protective feet. Other bags beware, this triple compartment titan is out to replace all other styles in her rotation.
Reebok Parquet Court
Reebok has confirmed the April 15 release of its Pump Omni Zone II “Parquet Court,” an imaginative, Boston-inspired take on the iconic Pump basketball shoe made famous in 1991 by rookie dunk champion Dee Brown. Leveraging a green/black color pallet, home court woodgrain sock liner, and custom-fit Pump technology, “Parquet Court” dreams up what a player’s edition (PE) Pump Omni Zone II might look like if it were issued for the high-flying Brown—who mainly laced up OG colorways—in the early ’90s. The Pump Omni Zone II “Parquet Court” ($160, GX3779) is available beginning April 15 from their website, Foot Locker, Champs Sports, and Finish Line, among other select retailers.
Gucci’s Mother’s Day Gifts
Gucci has recently announced the launch of their hand-picked selection of Mother’s Day Gifts. This extensive guide includes fan favorites that are perfect for mom this holiday. Browse Gucci’s assortment of leather goods including handbags, luggage, shoes and wallets. Also available is a wide range of accessories featuring necklaces, rings, bracelets, earrings, watches, and a refined selection of printed silk scarves.
Funny friends were created to give children introductions to all things artistic. With imaginative shapes, bold colors and soft exteriors, your funny friend will be the perfect toy! Designed by hand, each plushie is completely unique and differentiated from the next.
Prices start at $14.95 and can be purchased via Cribsi.
Eva Solo SmartMat
Doubling as a mobile device/tablet holder and a table mat for your saucepans/dishes, the Eva Solo SmartMat elevates the kitchen experience to a whole new level for only $49.95
Conveniently allowing you to prop up your device and follow along recipes, watch your favorite YouTube show or vlog your cooking, Cribsi’s SmartMat truly assists you throughout your culinary endeavors.
Some highlights include…
Made from durable, heat-safe silicone
Dual-purpose as a table or counter mat and device holder
Prices start at $49.95 and can be purchased via Cribsi.
Eva Solo Star Water Can
With an inventive, futuristic look comes the Eva Solo Aquastar Water Can by Cribsi. Sporting an accessible design that fits perfectly on your countertop, the pointed spout allows you to get to those hard-to-reach areas seamlessly. Refill is super user-friendly, and all you have to do is remove the AquaStar’s spout.
Some highlights include…
2L capacity in a small form factor
Minimalist, stylish look and superior functionality
Pointed spout for small pots or hard to reach soil
Prices start at $49.95 and can be purchased via Cribsi.
With an array of styles and designs to choose from, you can add your own personal touch with this product! Sporting high-quality leather designs of plush sculptures, you’ll fall in love with the Keeper!
Some highlights include…
High-quality leather or soft plush sculpture varieties
Provides durable protection for your AirTag while hiding it
Comes with 2 attachment methods allowing you to customize a range of items
Designed by Funny Friends’ collection artist, Jennifer Mazur-Becker
Prices start at $49.95 and can be purchased via Cribsi.
Samsung Galaxy S22 Ultra Compliments
Nowadays, there are wide selections of accessories to flatter our cellular devices. We’ve compiled a list of the top three additions that fit perfectly with the Samsung Galaxy 222.
The Milan Color Gradient Case
A transparent case adorned with gradient coloring, the Milan has got you covered with style and safety features. Made with D3O® Crystalex™, the Milan is ensured to protect your Samsung from heights up to 13 feet. With a beautiful design that compliments 360’s Italian green 512gb model, the Milan pairs perfectly!
Fusion XTR Curve Screen Protector
Fit for the Galaxy S22, the Fusion XTR was created to suit the natural curve of the screen. Equipped with D3O®, an Eyesafe® blue light filter and even nano-coating to ensure reduced friction, the Fusion XTR is the perfect product to safeguard your device.
snap+ juice pack mini wallet
Magnetically designed to lack onto your device, the snap+ juice pack mini wallet comes with an array of features. Sporting a 5,000mAh battery and built-in card holder, this mini wallet is suitable for an array of devices, including most iPhone 13/12 series phones and Qi-enabled smartphones.
Reebok Answer IV, “White and Silver”
Fresh off their latest retro hoops collaboration,Reebok and Packer have confirmed a second special-edition release of Allen Iverson‘s iconic Answer IV, “White/Silver,” where timeless style has once again met beloved cultural touchstones of the late ’90s and early ’00s. No one person embodies turn-of-the-century style quite like Allen Iverson. His unapologetic demeanor made him a legend in his own time and the influence he had on a generation of fashion and popular culture will never be forgotten. As a tribute to an era in which “AI” will forever remain a champion, Packer presents a second special edition Reebok Answer IV, aesthetically engineered to feel synonymous with fondly remembered trends of that time. Equipped with subtle construction alterations, the Packer Answer IV “White/Silver” offers a buttery white leather upper with silver mesh, reconstructed upper panels and subtly placed red accents.
Fabletics Earth Day Collection
In honor of April 21 being Earth Day, Fabletics has created a limited-edition capsule full of eco-friendly that are produced from recycled soft organic cotton. Through the efforts of the collection, Fabletics has also pledged to make a $25k donation to Conservation International, who is devoted to creating security for nature in the years to come. Shop all eco-friendly products HERE.
Reebok Answer IV “54 Points”
Reebok Answer IV “54 Points” remembers Iverson’s Iconic ’01 Playoff Performance and will be available May 6. On January 6, 2001, while wearing this particular white/grey Answer IV, Allen Iverson would put on an epic game-high 54-point scoring performance—one of the best of his illustrious career—to lead his Philly team to an improbable 107-104 playoff win. Back for the first time since that season, the white/grey Answer IV “54 Points” is executed in its original 2001 makeup featuring an OG premium leather upper, reflective accents, a zipper shroud, and an original tattoo graphic sock liner.
AIRTIME LUXE 2 + Qi Pad
Bluetooth ear stems which can temporarily replace your ear pods or buds. Decent to receive and make calls, but there doesn’t seem to be any noise cancelling. Outputs a clear and full sound while playing music. Great command interface – controls with simple taps. Lasts approx 3 hours. Generally speaking, we would not recommend this to people who take a ton of calls. Perhaps better for someone jumping rope, boxing, and/or relaxing in a steam room after an explosive Equinox workout. Includes wireless charging case and pad. Water resistant. No app available or needed. Additional info HERE.
Durable, ergonomic and priced just right. MVMT offers an array of classic sunglasses with just the right amount of edge. Our very own Vaughn Lowery was caught sporting a pair of their Trap frames at the NYSE for a McLaren Racing Press Conference. The gradient lens protect your eyes from harmful blu-ray. The lighter portion of the lens allows just enough light in so your vision remains in tact during darker times of day. The fit is snug like many of it’s higher priced counterparts.
Graduation season is upon us and from affordable to luxury we’ve gathered our favorite timepieces that are sure to make the perfect grad gift and serve as a lifelong reminder of the big accomplishment! SwissWatchExpo, Maurice Lacroix and Junghans have a wide range of watches at all price points and styles in-stock and ready to ship! Included are:
Reebok has confirmed a May 20 release for its Question Low “Blueprint” ($130, GY1079) from Reebok.com and select retailers.
Standing just 6’0”, Allen Iverson splashed onto the pro scene in ‘96 and quickly began to alter the trajectory of basketball and sport culture. His unmatched energy, viscous crossover move, and unapologetic attitude would set new standards for athleticism, character, and style for generations to come. Issued for “AI” that season upon his rookie debut, Reebok’s Question sneaker underlined the moment when everything changed.
With an all-over blue treatment, elevated sockliner, and a smooth nubuck and suede upper, the Question Low “Blueprint” celebrates Allen Iverson and the next generation writing their own story, on and off the court. Reebok’s Question Low “Blueprint” ($130, GY1079) is available beginning May 20 from their official site and select retailers.
With wedding season in full effect, it’s essential to embellish your closet with the utmost quality of accessories. From brands like Anna beck, Hat Attack, Squeeze De Citron, Allurez, Franco Sarto; your desired look is easy to find. From captivating textured handbags to bright and funky pumps, you’ll be able to find the finest fashions to sport no matter the occasion.
These brands can be purchased on their official websites, affiliated with networks such as ShareASale and Skimlinks, or on major retailers including Amazon, Nordstrom and more.
The Reebok Pump Omni Zone II “90s Rules” (H01315) retails for $150. The shoe showcases an innovative take on the original high-top design made for Dee Brown in ’91 with pump technology that provides additional support. The shoe displays a combination of red and blue colors, nodding ‘90s motor city hoops and the “bad” icons that originally wore the shoe.
Reebok and rap-fashion icon A$AP NAST’s NST2 brand have officially announced their second collaboration: a colorful, yet technical, take on Reebok’s Zig Kinetica II Edge, a new silhouette exploring the space between natural and developed worlds. The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok beginning November 26 before receiving a wider global release on November 27 via select retailers.
Dressed in Vector red, core black and regal purple blocking with pops of yellow across the upper, A$AP Nast’s take on the utilitarian Zig Kinetica II Edge expresses his love for color and technical performance. Also made clear by the shoe is Nast’s passion for style and design emblematic of a modern movement in rap. “You kinda have to have the full package to make it now,” explains Nast. “People don’t wanna listen to rappers who don’t have good style.”
Key design elements include:
Textile base upper with stitch overlays and rubberized grid print.
‘Ghost camo’ aesthetic reinterpreted through asymmetrical eye stay layout.
Floatride Fuel midsole paired with Zig Energy Shell provides cushioning and stability.
Floatride Energy forefoot for enhanced underfoot cushioning.
Made from 30% minimum pre-consumer recycled content, the Vibram Ecostep lugged outsole is abrasion-resisting and ensures grip and foot protection.
In 2020, Reebok’s Zig Kinetica ushered in a new era for its historic ZigTech of the 2010’s. Fast forward to fall 2021 and Reebok revealed the franchise’s latest with a new iteration of Zig Kinetica II featuring Vibram Ecostep technology–the Zig Kinetica II Edge–showcasing the brand’s overbuilt design DNA with functionality at its core. The shoe’s versatile blend of technical and creative–classic and contemporary–paired with Nast’s outside-the-box disposition toward style and music, makes it an ideal fit for this story.
The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok beginning November 26 before receiving a wider global release on November 27 via select retailers.
About A$AP NAST
“A$AP Nast is one of the best-known members of A$AP Mob, a popular hip-hop group which also counts A$AP Rocky and A$AP Ferg as part of its crew. Nast, while being a hip-hop artist first and foremost, is also easily the best-dressed member of the collective.” – GQ Magazine.
September 2020, Reebok has collaboration with A$AP Nast on Reebok’s “Write Your Legacy” campaign which debuted in honor of the all-new Classic Leather Legacy.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit–whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM
Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” is the celebration of that mantra, a creed and an assertion of power that Allen Iverson has brought to every aspect of his life, culminating in the official bring back of Reebok’s Question Mid ‘Why Not Us’ silhouette on March 19, 2021.
“Why not us” was the question posed by Iverson and his team twenty years ago in one of the greatest comebacks in all-star history, and the new campaign prompts young athletes to continue living through that lens. The “Why not us” mentality drove Iverson to become one of the sport’s most legendary figures. Often seen as an underdog at the time, it was during that game that Iverson questioned the status quo and proceeded to take home MVP honors by scoring 15 of his 25 points in the fourth quarter as he weaved through the West’s much larger lineup.
“Everybody was saying we couldn’t win because of our size,” said Iverson. “It’s about the size of your heart… Coming into the fourth quarter, we were all sitting on the sideline saying ‘Why not us? Why can’t we be the ones to come back from a 19-point deficit in an All-Star game?’”
The film, narrated by Allen Iverson, tells the story of grit, determination, and the conquering of inner doubt. Illustrated by Kellen Hatanaka, the film takes us on a journey of color and emotion, detailing that very moment in 2001. The voiceover then transitions to the greater impact the ‘Why Not Us’ mentality has on culture today, highlighting many voices of Benny’s Club, an all-inclusive surf collective based in New York City, who have had to overcome adversity to succeed in their sport.
Ending with a series of silhouettes referencing various figures and pivotal moments throughout his life, the red thread remains, ‘Why Not Us’, offering viewers the chance to position themselves in his shoes, begging the question once more.
To honor athletes living up to the ‘Why Not Us’ mantra, Reebok designed bespoke jerseys aiming to lift the underdog beyond expectations. The jerseys will be given to the Drew Charter Boys Golf Program, the first all-Black high school golf team, and the first public school in Atlanta, Georgia, to win the state golf championship. Two teen ballerinas who recently went viral and started work on a new mentorship program for girls, Kennedy George and Ava Holloway, will also receive the exclusive jerseys, and Benny’s Club. These individuals and teams will be able to wear the jerseys proudly while practicing their passion and overcoming the question of ‘Why Not Us’.
A bring back of the black-toe model issued by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was most notably worn five years earlier by Allen Iverson during the historic 2001 east-west exhibition in which he earned MVP accolades after leading his team to an improbable comeback victory. Today, the Question Mid “Why Not Us?” (GX5260) returns with its original high-contrast black toe box, the “Reebok” wordmark and Vector logos running up the ghillie lacing system and embroidered “3” and “Question” logos at the heel, all brought together by a classic all-white leather upper seated atop its translucent black outsole. The sneaker is also made available for up-and-comers creating their own “Why Not Us?” story with grade school (GW5229), preschool (GW5208) and toddler (GW5227) offerings.
The Question Mid “Why Not Us?” ($140) is available globally, in full-family sizing, from reebok.com and select local retailers beginning March 19, 2021.
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