Posts tagged with "sneaker"

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Rita Azar illustrates fashion article for 360 MAGAZINE

Tips For Supporting Ethical Fashion 

There is no time like right now to make the switch to ethical fashion, with the report Future of Consumer Demand showing that the vast majority of Americans place a high importance on buying goods that are ethically produced. When it comes to fashion, the exact definition of ‘ethics’ is difficult to provide, since it extends to a wide array of issues – including fair working conditions, sustainability, support for upcoming creators, animal welfare, and fair trade. A recent Futerra survey showed that around 90% of consumers in the U.S. and the U.K. want to make a positive difference with each purchase they make. They feel that their actions can be part of a big wave that reduces pressing problems such as global warming. If you are ready to start supporting companies that are ‘giving back’, what qualities should you look for in your chosen brands?

Ethical Working Conditions

If you are drafting a list of fashion and accessory companies you would like to start supporting, spend time getting to know their policy on working conditions. For instance, if you are buying luxury gems such as diamonds, ensuring they are conflict-free and ethically sourced is key. More than 99% of accessible diamonds meet Kimberley certificate standards. However, this certificate is a logistic document that states a rough diamond was exported from a specific country under the stipulations of the Kimberley process. It does not tell you if the mine a specific diamond was obtained from provides local jobs or funds opportunities for diverse groups such as women. Therefore, inquiring about these matters can help you make a decision when considering various brands or jewelry houses.

A Passion For Sustainability
It is very easy to see which brands are 100% committed to lowering their carbon footprint. Truly green brands such as Stella McCartney have been raising the bar in terms of the use of organic, recycled and upcycled materials practically since their launch. Brands should do more than release the odd sustainable collection. They should have published policies regarding energy use, water saving, ethical sourcing of materials (i.e. materials should not hail from endangered forests), and the establishment of strict quality and sustainability standards. They should also commit to reducing oil-based synthetics during the manufacturing process.

Supporting Innovation

Check out the efforts made by each brand to support the Planet. Some have come up with innovative ways to put an end to problems such as plastics. Pangaia, famed for its über-chic tracksuits, use material obtained from recycled bottles. The fabric obtained is then colored with natural botanical dyes, and ‘freshened up’ with natural peppermint, which battles bacteria. Reformation (which manufactures swimwear) also creates items made with recycled plastic, while Isbjörn of Sweden uses fish trap to create resilient items that are also 100% PFC-free and bluesign certified.

Design For Life

Ethical fashion should also aim to be used by several owners so as to prolong the life cycle of every item and reduce the amount of waste that is overburdening landfills. Essén is one such label; it produces all collections in small batches, moving away from the idea of short-term trends and seasonality. The aim is for every single item to be used throughout the year, with minimalist looks holding sway in the summer and layering being embraced to stay warm and cosy during the winter. Another interesting minimalist brand is Working Title. In order to reduce its carbon footprint, this company only sells made-to-order items, meaning that every single outfit they make is fully desired and cherished. When purchasing items for a new season, go with items you think will stand the test of time. Ensure you have wardrobe essentials such as a ‘little black dress’, a white tailored top, black trousers, and a good coat you can dress up or down. You can still stay in trend, buying a couple of ‘in’ clothing items and accessories but mainly sticking to items you know will look good just as good next year as they do this year.

Choosing Durable Items

Genuinely sustainable items should be able to withstand plenty of wear and tear if it is to stand the test of time and be worn a lifetime or passed down to various users before being thrown away. Isbjörn, mentioned above owing to its innovative spirit, also has a big focus on durability. All items are made with materials built to last, and have sewn-in labels with space for three kids’ names (the aim being that every piece should be used by at least three people). The company goes a step further, offering to replace any items that are broken. Why buy a new coat when your favorite comfy coat can be repaired and look as good as new? Companies should ideally offer customers tips to increase the lifespan of clothing. These can include information on how to repair and wash items. They can also include suggestions on where to donate clothes once customers are done with them. The brand Vaude, for instance, has a free online platform called iFixit, which provides instructions on how to fix various products.

Embracing Diversity

Sustainable companies that truly desire to make a difference should take other ethical considerations into account, one of which involves embracing diversity. The 21st century is arguably the first to embrace different races, body types, and ages in advertising and fashion. Brands should do more than simply market themselves as ethical; they should also put their money where their mouth is, releasing collections in sizes that reflect the diversity of their customer base. Just a few brands that have already done so include Adidas, Apiece Apart, and Diane von Furstenberg. The latter’s iconic wrap dresses are now available in sizes 14 to 24, thanks to its recent partnership with Honoré.

If you are ready to make more eco-conscious fashion choices, a good place to start is by checking out the sustainability policies of your favorite brands. Those that do value ethical working conditions, the environment, and other issues such as animal welfare, will usually share their values with you via their website and social media channels. Be vigilant about shopping for jewelry as well, since truly ethically sourced diamonds have more to them than simply complying with the Kimberley certificate standards. When choosing a brand to support, also think about the extent to which they are truly making an effort to effect change. Efforts can range from choosing innovative materials right through to improving durability and educating customers on how to increase a product’s lifespan. Finally, this millennium is one that is firmly focused on diversity. Ethical companies should support the idea that all human beings have a right to look and feel like their best selves through the clothes they wear. Companies can show their commitment to diversity by employing models with varying ages, races, and body types. They can also make collections in various sizes so that their garments can be worn by a truly representative group of people. One of the best ways to find out more about fashion brands is to check out their websites. If they are truly serious about sustainability and ethics, they will most likely have a sustainability section in which they list the many steps they are taking to change the superficial reputation that fashion can sometimes have.

Toyota Corolla Apex

By Althea Champion × Vaughn Lowery

TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions.

As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that corresponds with the car’s launch. Only 50 units were fabricated – we got number 25! They perfectly match the vehicle and they came just in time as we celebrated the Los Angeles Lakers Championship win, honking and flickering our lights in Downtown LA near the Staples Center. Just like LeBron during the NBA playoffs, this compact car was the star attraction. After all, it is one of the top selling cars in the world.

Model

This new model has the same horsepower as its predecessor, same TNGA-C platform, but is nearly unrecognizable in its new form.

Most of the editions will be equipped with the Dynamic Shift CVT, otherwise known as a continuously variable transmission, and colloquially known as an automatic. For those who love driving stick, Toyota is also offering just 120 models based on the SE edition that are equipped with a 6-speed Intelligent Manual Transmission.

Style

This car leans into sportiness that has never been characteristic of a Corolla, yet does so gracefully. The new model rides lower to the ground, flaunts bronze accents, a front spoiler, fog light covers, side moldings, a rear diffuser aid in high-speed vehicle stability, and an optional rear trunk aero spoiler for those who wish it theirs.

Chrome exhaust tips accent the vehicle and black mirror caps give it an edge. Low profile, black, 18-inch wheels that are lighter than Corolla’s standard and unique to the Apex, according to Anthony Alaniz of Motor1, add to its humble discretion. LED headlights, turn signals, and taillights make sure you are safe, while the smoked-out light lenses of the taillights add to its undeniable dominance, and a large sunroof is an added bonus, especially on lazy summer nights.

The SE model is attired in premium fabric upholstery, while the XSE edition sports black SofTex®-trimmed fabric upholstery, heated front seats, and an eight-way adjustable driver’s seat with power lumbar support.

Power

This Corolla is powered by its 2.0-liter Dynamic Force Engine, which obtains its power from high-compression Toyota D4-S fuel injection system (13:1), according to Toyota’s press release. The VVT-i on the exhausts uses an electric motor instead of oil, making for a more eco-friendly and efficient exhaust.

The limited edition model has a 169 peak horsepower at 6,600 rpm and 151 lb.-ft. peak torque at 4,800 rpm, which is standard in previous Toyota models.

With the automatic transmission in the SE model, the EPA-estimated fuel economy is 31 city / 41 highway / 34 combined MPG, and the XSE’s is 31/38/34, respectively. With the manual transmission, the fuel economy is 29/36/32 MPG.

Safety

Toyota also took the model one step further in safety. The Apex Edition, along with all 2021 Corolla models, will have Toyota Safety Sense 2.0 suite of driver-assist technologies, standard. This includes a pre-collision system with daytime/low-light vehicle and pedestrian detection, plus daytime bicycle detection, full-speed range dynamic cruise control (CVT only), lane departure alert with steering assist and road edge detection, automatic high beams, lane tracing and road sign assist.

In addition, rear side airbags were added to the design, bringing the total number of airbags in the vehicle up to 10. Rear Cross-Traffic Alert with a Blind Spot Monitor is now standard on XSE models, and optional for SE models with CVT. In addition, all 2020 Corollas gain an Automatic Engine Shut-Off. This add-on will automatically turn off the engine after a designated period in the event it is left running.

As a special value, Toyota’s press release notes that, “the 2021 Corolla LE grade (gas model) will offer a new Convenience Package that combines Blind Spot Monitor, Smart Key system and 16-inch alloy wheels.”

Technology

The new Corolla Apex Edition sports new Android Auto compatibility, which complements the Apple CarPlay and Amazon Alexa potential connections already standard in this model’s predecessor, the 2020 Corolla. In addition, SiriusXM and its 3-month trial period is now available across every Corolla model.

Furthermore, the vehicle is endowed with a more efficient cooling system; the two-discharge-port oil pump and variable cooling system with an electric water pump maximizes engine engine performance and efficiency. This ensures quicker cabin heating on cold days and quicker cool-down when the A/C is on. When combined with ultra-low internal friction, the 2.0-liter engine operates at a maximum thermal efficiency of 40 percent, which is among the highest for a current passenger vehicle, according to Toyota.

Pricing

The least expensive edition of the Corolla Apex, the Corolla Apex SE with a CVT, is $2,695 more than its predecessor, which brings it to $25,070. The Corolla Apex SE with a six-speed manual transmission clocks in at $25,460, and the Corolla Apex XSE at $28,210.

Conclusion

Ultimately, the new model’s suspension and fresh look are most noteworthy. New coil springs with internal rebound shocks allowed designers to lower the suspension 0.6 inches. This, combined with rigid, stabilizer bars, creates a stiffer suspension. Roll stiffness is now 47% more stiff in the front and 33% more in the rear—a marked improvement. And, its look undeniably transforms any preconceived notions about the Toyota Corolla, as it seems to have evolved into a chic sports car.

If you are looking to surprise your significant other with a luxurious present, look no further. If you are a young professional looking to impress your colleagues in the parking lot, you have come to the right vehicle. If you are a new parent concerned with style, safety, and reliability, this is your car. Whoever you are, the Toyota Corolla Apex can be the ideal vehicle for you.

PUMA × J. Cole

PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer.

J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.

Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed.

On the sneaker’s “DREAMER” logo, Cole stated “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.”

The RS-Dreamer combines PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility.

“Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy,” Cole explains, “The Dreamer hopes to change that reality. The highest-level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”

Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Locker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting this Friday, July 31. A limited apparel collection to compliment the RS-Dreamer will also be available for purchase. Additional iterations of the RS-Dreamer are slated to release throughout 2020.

Drake, ovo, 360 MAGAZINE, celebrity, entertainment, pop culture, nicki Minaj, rihanna, chris brown, illustration, mina Tocalini

Drake collaborates with OVO-Nike sneaker

Drake OVO-Nike sneaker collaboration in the works

Drake is said to be launching his collaboration with Nike in 2021. Drake has already worked together with Nike. The brand used Drake’s owl logo for a limited edition of Air Jordan products such as shoes, sweats and special Air Jordan 4, that celebrated the Toronto Raptors becoming champions. There are already mockups on the internet and the rumor is that Drake and Nike might be releasing Air Force 1 and OVO. His other collaborations with Nike include a gold color pair of Jordan 3s that he wore at the 2014 OVO Fest and Jordan 3s that he is wearing in the music video of Nicki Minaj’s Anaconda. Drake has his own clothing brand and also often works together with other designers, such as Roots, Takashi Murakami, Dsquared2. Other footwear brands that he is collaborating with are Clarks and Timberland.

Fans are waiting for private shows

The music industry, like almost all the other industries, took a big blow when the events were canceled all over the world because of the COVID-19 pandemic. Drake canceled all of his performances for 2020. Some singers are planning their return to the stage for 2021 and the fans of Drake hope that they will soon have information about his concert plans for 2021 too. “Dark Lane Demo Tapes” Drake’s new album was a huge hit and made it to the top of all charts in Canada and the United States. The fans would love to hear those new songs from the album. The majority of the countries already entered phase one of reopening after the COVID-19 pandemic, so restaurants, bars, and casinos are allowed to accommodate a small number of guests. Reportedly, casinos and clubs will be the first to organize spaces for the singers to perform. Drake might appear on VIP shows in Casinos and perform there for a small number of guests. These types of shows are popular because casinos allow guests to enjoy table games as well as best online casino games. Poker tables, roulettes, slot machines, even sports betting will be at the disposal of the audience. Some parties might even have a very strict dress code. The themes can vary from classic nights to particular movie themes. For instance, during the classic nights, the guests would be asked to wear tuxedos and gowns and for other nights they might be required to wear a Star Wars-themed outfit.

Drake New Album Rumors: DJ Akademiks Shares Major Hints

Drake might have canceled the concerts for 2020 but he did not go on vacation. He is rumored to be releasing his sixth studio album this summer. The gossip about this has been happening for months now. As the summer came, the fans started to wonder when they would get an official announcement about it. This week DJ Akademiks shared that he knows about the plans of Drake on the new album. He did not confirm or deny anything but Drake’s sixth album would be a big deal. DJ Akademiks wrote that his source said that YouTube’s divisions Pandora and SiriusXM are about to finalize a deal for Drake’s sixth studio album. The message said that Drake might be performing songs from his previous albums for thirty minutes and then in a fifteen-minute address share the information about the new album. The plan is for the events to take place from July 2nd to August. Nobody on Drake’s team has confirmed anything yet. The fans hope that with so many concerts delayed, Drake would actually find time to surprise them with his new songs. With so many songs from Dark Lane Demo Tapes and his rumored 6th album, 2021 would be the year of a big return for Drake.

J. Cole x PUMA Collection

PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP WITH TV SPOT THAT WILL AIR DURING 2020 NBA ALL STAR GAME

Collab footwear and apparel to be part of multi-year partnership

Today, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J. Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT. PUMA has tapped Cole because of his connection to basketball, fashion and music culture.

“Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.Cole sits at the intersection of musicand sport and represents everything that PUMA stands for as a brand.”

This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s. It now returns to basket ball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s
brand, Dreamville. This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months. The Sky Dreamer is the first of many Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this yearwith PUMA.

The Sky Dreamer, available on PUMA.com and at Foot Locker in the U.S., is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability. It also features forefoot webbing for stabilization and lockdown. The Sky Dreamer will retail for $130.

PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Follow @puma for more product stories and find all of PUMA’s latest news on about.puma.com

Kanye West Statue Unveiled at Sneakertopia

By Chris Gates x Sam Berman
David Weeks NYC has been a a transcending designer and star in the art world. Recently, he unveiled his latest creation: a 5-foot-tall of Kanye West, showcasing his 4 sides of emotions.
Mr. weeks is the youngest innovative style award recipient and the leader
of a new wave of art. With his new series “Modern day Mount Rushmore”, the artist seeks to bring awareness to cultural legends in the black community who’ve helped shift the culture and provide a path for wealth, success and advocacy. The first in his series is a massive statue of his favorite artist Kanye West. The name of statue is perfect for its four-faced appearance: N.S.E.West.
The statue is now on display at Sneakertopiaa pop-up exhibit and store at HHLA. Inside, you see the restricted sneaker display and will be surrounded by a widespread variety of pricey kicks and very big street art pieces.

Average price to get a view is $20 a person, and you can grab your tickets here. The pop up shoe museum will be on full display with David Weeks NYC’s N.S.E.WEST masterpiece in Los Angeles thru Mar 1st, then will go on to hit other places around the globe.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Reebok 40th Anniversary Alien Stomper

Forty years after Alien(1979introduced Earth to the mother of all sci-fi nightmares, Reebok is rewinding the story back to the 1970s for an upgraded unisex prototype edition of the iconic ‘Alien Stomper’ sneaker boots. Originally appearing in Aliens (1986) as the signature ass-kicking footwear of franchise hero Ellen Ripley, the new 40 Anniversary Alien Stomper draws inspiration from the original Alien film to create the most series-authentic Alien Stomper yet.

The 40 Anniversary Alien Stomper is an upgraded take on the classic 1986 silhouette. The new edition now features premium-aged leather construction, a material innovation that enhances the sneaker’s tactile experience while also lending it a vintage “from the vaults” appearance.

 Arriving in a cream-white colorway with contrasting blood-red and anthracite detailing, the unisex sneaker is oozing with minute design touches and Easter eggs for die-hard fans. Those details include references to a host of pre-production designs and logos that were never actually used in the film’s final production. making them true prototypes in both our universe and the universe of Alien.  For example, eagle-eyed fans will take special notice of an ultra-rare deviant version of the logo used by the Alienfranchise’s infamous “Weyland-Yutani” corporation, which drops the “D” to read just “Weylan-Yutani”.

 The Stomper’s new packaging is just as lovingly detailed as the sneaker itself. Reebok spared little expense in researching and creating materials for the packaging, which will arrive with a swarm of Alien inuniverse goodies to help maximize the immersion factor. The full loadout includes:

 A certificate of authenticity, backed by the good name of the Weylan-Yutani corporation

Custom dust bags for protecting your stompers from hostile forces

An official ‘Bug Stomping’ field guide

Three unique hang tags, including the alternate Weylan-Yutani logo and an official Alien 40Anniversary badge

The sneaker will arrive in a triangular prism-shaped “Space Fleet Box”, a retro-future design that imagines what a 22 century Reebok box would look like through the eyes of 1979-era sci-fi design. 

 The 40 Anniversary Alien Stomper is set for release on Alien Day, April 26, 2019. The unisex sneaker retails for $175 and will be available at www.Reebok.com/us/alien_stomper