Posts tagged with "BIPOC"

General Motors teams with Black Automotive Media Group for The Driving Force Internship Program at HBCU via 360 MAGAZINE

GM × BAMG – TDF

General Motors [GM] and Black Automotive Media Group [BAMG] Internship Returns for Year Two with Clark Atlanta University – Promoting Diversity, Equity and Inclusion Across Automotive Media

The Driving Force [TDF] internship program provides HBCU students with multimedia career development, enhancing the automobile industry’s diversity, equity and inclusion.

A unique internship was created in 2020 and is now returning for fall 2022 between the Department of Mass Media Arts at Clark Atlanta University, automobile manufacturer General Motors, and the Black Automotive Media Group.

Dubbed The Driving Force (TDF), the 10-week internship is designed for students interested in covering the automobile industry; and incorporates instruction in editorial content, video content production, and social media outreach, augmented by GM executive presentations.

TDF evolved following discussions between automakers and BAMG related to increased diversity, equity and inclusion for Black media in the automotive sphere. These efforts have created additional opportunities to help prepare the next generation of automotive media professionals.

TDF is led by respected automotive media experts Kimatni D. Rawlins, BAMG founder and publisher of Automotive Rhythms Communications; Greg Morrison of Bumper2Bumpertv; and other key journalists and publishers including Marcus Amick and Teia B. Collier.

“The goal of TDF is to extend educational opportunities to HBCU students who may not be aware of the myriad media paths in automotive communications … My automotive journalism career began with an internship with a major auto manufacturer, so I am thankful for the opportunity to share my knowledge and experience, and the experiences of fellow BAMG members with Clark Atlanta interns,” said Rawlins.

Supported by General Motors, the TDF internship, kicking off September 28th, is designed to highlight career opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media pundits covering the auto industry. Participants will showcase their work on various platforms at the end of the internship, and will also liaise with GM communications executives, designers, and product planners through a series of presentations and interviews.

“We are excited to enter into a second year of partnership with BAMG to support the amazing students of  Clark Atlanta University,” said Michelle Malcho, vice president Product and Brand Communications, General Motors. “We look forward to learning together and helping to prepare them for exciting careers in communications and journalism.”

TDF’s mission parallels that of the Department of Mass Media Arts at Clark Atlanta University, which provides students with rigorous academic and professional training, complemented by a strong liberal arts education.

“We continue to move with momentum to ensure our scholars at Clark Atlanta University have access to a world-class education and that mission includes offering initiatives that focus on technology and enhancing their analytical thinking skills,” said Clark Atlanta University president, George T. French, Jr., Ph.D. “We want our students to exercise their creativity, be competitive in the world of technology and be included in the technology career pipeline. Initiatives such as this bring them one step closer to that goal.”

Clark Atlanta student, Joshua Paul Williams was a participant in the inaugural TDF session. “The business experience I inherited from participating in The Driving Force Multimedia Internship was far more than I could have imagined,” said Williams. “The program focused on individually developing each student’s communications and networking skills which has given me lifelong connections, practical lessons, and an expanded perspective.”

ABOUT GENERAL MOTORS

Based in Detroit, General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacBaojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found HERE.

ABOUT CLARK ATLANTA UNIVERSITY

Established in 1988 by the historic consolidation of Atlanta University (1865) and Clark College (1869), Clark Atlanta University continues a 152-year legacy rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences, and high-value engagement, CAU cultivates lifted lives that transform the world. To learn more about Clark Atlanta University, visit HERE.

ABOUT BLACK AUTOMOTIVE MEDIA GROUP

BAMG is a distinguished group of Black reporters, publishers, writers, and entrepreneurs representing over 100 years of combined experience in automotive journalism within radio, television, print, experiential marketing, and social media. BAMG members either work for or own various automotive media platforms targeting diverse audiences. BAMG’s primary objective is to bring equity and equality to Black professionals who work in and around the automotive industry. For additional details regarding The Driving Force HBCU internship program, please go HERE.

 

Vic Mensa unveiled 93 Boyz in Chicago via 360 MAGAZINE

Vic Mensa – 93 BOYZ

Chicago rapper, actor, and activist Vic Mensa has unveiled his new brand 93 Boyz, an equity-focused cannabis company which is the first Black owned and led in the state of Illinois. One of his first community initiatives involved heading back to his hometown – the Southside of Chicago. Vic rolled up to the BP Gas Station on 47th & Woodlawn around the corner from his mother’s house and with the help of 93 Boyz Vic was able to surprise 200 cars with $10,000 in free gas. The story was first picked up by TMZ which shared a heartfelt video of an elderly woman explaining how she originally only had $5 to put in her tank and was taken aback by the generosity. The gas giveaway was caught on tape and became a 60 second clip full of showing love and black humor. Vic says, “To celebrate the launch of 93BOYZ, the first black cannabis brand in Chicago, we went to the gas station on the block where I grew up and gave away $10,000 of free gas. At a time when many people are struggling to fill their tank, it felt good to be able to help the community in a real way.”

As Chicago’s first Black-owned cannabis brand, at the core of 93 Boyz’ mission is a reinvestment in the communities and individuals that have been historically and disproportionately affected by outdated laws, prejudices, and assumptions regarding cannabis consumption, elevating the underserved while also lifting spirits via the headiest product available in the state. Among the community-based initiatives that the brand will be undertaking is a partnership with Books Before Bars, a non-profit organization dedicated to providing books to underserved Illinois prison libraries, providing inmates with potentially transformative resources.

Speaking on the development and launch of 93 Boyz, Vic Mensa says: “Selling weed was my first hustle. It taught me work ethic, entrepreneurship, and funded all of my first music projects. As someone with a lifelong experience of anxiety and depression, it’s amazing to be able to help people facing those and other issues while working with something I love. The war on drugs has had a devastating impact on my community, and yet our representation in the cannabis industry is less than 2%. 93BOYZ is changing that narrative while combining high quality, tastemaker weed with socially conscious initiatives.”

In its pursuit to become a company focused on holistic good, 93 Boyz has joined forces with aeriz, the largest aeroponic cannabis cultivator in the world, to provide sustainable and environmentally friendly products from plant to person (aeroponics is a cultivation method to grow product without the use of soil or an aggregate medium). The product line includes premium flower eighths, premium preroll, and strain-specific vape cartridges, encompassing a range of different options from sativa to indica to custom hybrid blends.

Founded in collaboration with SaveMoneySaveLife, Mensa’s long running nonprofit organization that uplifts and empowers BIPOC individuals through facilitated experiences that integrate contemporary cultural art, traditional knowledge, and community service, 93 Boyz turns its focus specifically to initiatives aimed at prison reform and equity in the cannabis space.

For more information on 93 Boyz initiatives and products, visit HERE.

Responds to SCOTUS Decision

Abigail Echo-Hawk (Pawnee), Executive Vice President of Seattle Indian Health Board issued the following statement after hearing the Supreme Court’s decision to overturn Roe v. Wade.

Seattle Indian Health Board is appalled by the Supreme Court’s decision to overturn Roe v. Wade, which will disproportionately impact Native and BIPOC communities. The right for women to make decisions over their bodies and for their wellbeing has just been taken away. 

While the Seattle Indian Health Board does not provide abortion services due to the strict regulations of federal funding, we adamantly support the right of individuals looking to access this essential service. 

There are misconceptions about abortions that have been perpetually enforced by religious radicals, but people need to understand that reproductive rights and systemic violence are inextricably linked, and this decision means we will likely see violence against Native women increase, which our community already experiences at some of the highest rates. 

We will likely see a rise in the deaths of Native mothers and babies during pregnancies, which our community also already experiences at some of the highest rates. 

When we factor in the statistics—and the federal government’s history of creating barriers for Native communities to access necessary services—it’s clear that the Supreme Court considers Native people irrelevant. 

While there is a lot of work to be done to fix the harm that has happened today, we will keep fighting for our people and the right to sovereignty over our bodies.”

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

illustration by Mina Tocalini for use by 360 Magazine

Race for Change

The IRONMAN® Foundation announced partnerships with Black Kids Swim®, Black Runners Connection, and Major Taylor Cycling Club to build awareness and expand outreach in support of its Race For ChangeTM diversity initiative. The IRONMAN Foundation and the three affinity sports clubs will implement programming to address potential participation barriers that might prevent Black and other diverse athlete groups from competing in triathlons.

In 2020, with the mission to ensure equity for athletes in the sport of triathlon and the communities where IRONMAN athletes and first-time hopefuls live, train, and race, Race for Change was launched by The IRONMAN Foundation and The IRONMAN Group with an initial pledge of $1 million to support programming.

To kick off the collaboration, members from Black Kids Swim, Black Runners Connection, and Major Taylor International Cycling Alliance will form Race For Change relay teams to compete in several 2022 IRONMAN 70.3® events throughout the United States. The goal behind the Race For Change relay teams is to foster support for The IRONMAN Foundation’s diversity initiative and inspire more diverse athletes to consider IRONMAN events. The Race For Change relay teams will take part in the following races:

“We are thrilled to be teaming up with Black Kids Swim, Black Runners Connection, and Major Taylor International Cycling Alliance through our Race for Change diversity initiative. We consider these groundbreaking partnerships an important collaboration as we seek to remove participation barriers to welcome more people into our sport,” said Audra Tassone-Indeck, Executive Director of the IRONMAN Foundation.

Black Kids Swim is a nonprofit organization dedicated to increasing Black participation in competitive swimming. It encourages Black families to take advantage of the academic, professional, and personal opportunities available through proficient swim skills. Black Kids Swim wants to see Black children do more than ‘survive’ in the water. The organization helps Black children develop valuable techniques, sportsmanship, and discipline that can benefit them physically and professionally their entire lives.

“There is an immense amount of untapped talent in the Black swimming community that needs assistance and recognition,” said Black Kids Swim Founder and Executive Director Ebony Rosemond. “Black Kids Swim recognizes triathlon is growing in popularity and will soon become an NCAA sport. We view this exciting partnership with IRONMAN Foundation’s Race for Change initiative as something that will increase Black participation in both competitive swimming and triathlons.”

Black Runners Connection is a group that encourages Black people to embrace distance running throughout the world. It has more than 8,500 members nationwide and promotes the idea of a healthy mind and body as an athlete.

“Running is one of the most popular sports, and it is celebrated by being part of the largest endurance sport in the world,” said James Ravenell, president, and CEO of Black Runners Connection. “Being asked to be a part of IRONMAN Foundation’s Race For Change initiative will showcase how Black runners can participate in triathlons.”

Major Taylor International Cycling Alliance was named for Marshall “Major” Taylor, who in 1899 became the first Black American world champion in cycling. Major Taylor International Cycling Alliance is an all-inclusive cycling organization that looks to promote good health by supporting recreational and cycling activities in the community. It has clubs throughout the United States and overseas in Canada and Nairobi, Kenya.

“One of the goals of Major Taylor International Cycling Alliance is to show how inclusive cycling is and how it’s for all communities,’ said Bill Gaston, president of Major Taylor International Cycling Alliance. “We are excited and proud that the IRONMAN Foundation’s Race for Change initiative has invited our club to help with its diversity and inclusion efforts. Removing barriers and creating awareness of the multisport world is our goal. This is yet another avenue in the cycling community to be explored.”

Pro-triathlete coach, Morgon Latimore, will serve as a mentor and help each Race for Change relay team prep for their event. For more information on The IRONMAN Group, its brands, and global event series, click HERE.

Gabrielle Archuleta illustrates Black History Month for 360 MAGAZINE

Black History Month

By Hannah DiPilato

February is Black History Month and 360 Magazine would like to recognize some historic people of color who have become a positive influence on society. In 2020, the Black Lives Matter movement skyrocketed and brought attention to the diversity that still exists within our community. Although society has come a long way from the early 1900s when segregation ran rampant, the movement for equality has a long way to go. From inventors to musicians, there are a number of successful people we would like to acknowledge in honor of Black History Month.

Martin Luther King Jr.
Arguably one of the most important leaders in the Civil Rights Movement, Dr. King spent his time preaching for equality in a peaceful way. He will always be remembered for his famous “I Have a Dream” speech and his ability to lead others in this historical movement. Dr. King is one of the most influential

Joseph E. Lowery
Joseph E. Lowery is the grandfather of 360 Magazine’s President Vaughn Lowery and founded the Southern Christian Leadership Conference alongside Dr. King. Throughout his life, Lowery served as vice president, chairman of the board and president of the Southern Christian Leadership Conference as well as a leader in the Civil Rights Movement.

George Washington Carver
Many people are familiar with George Washington Carver for his inventive skills. He made over 300 products from peanuts and as an agricultural scientist promoted methods to prevent soil depletion.

Garrett Morgan
Garrett Augustus Morgan, Sr. is to thank for the invention of traffic lights as well as gas masks. Every time you stop at a red light, take a moment to think of Morgan for this essential technology.

Barack Obama
As the first black president of the United States, Barack Obama made an impact as the 44th president and showed young people of color they have representation in politics. He continues to use his voice to connect with the American people.

Kamala Harris
Keeping in the theme of politics, Vice President Kamala Harris is the first woman vice president, the first African American vice president and the first Asian American vice president. She’s giving young women of color everywhere a sense of representation.

Madam C.J. Walker
As the first recorded female self-made millionaire in America, Madam C.J. Walker was an influential entrepreneur, philanthropist and activist of her time.

Frederick McKinley Jones
Frederick McKinley Jones was the co-founder of Thermo King and he brought incredible improvement to long-haul transportation of perishable goods. Jones also won the National Medal of Technology.

Stevie Wonder
Stevland Hardaway Morris, better known as Stevie Wonder, is a musical prodigy that became blind after birth and learned to play the harmonica, piano and drums by age nine. He is now a notable singer, songwriter, musician and record producer.

Lonnie Johnson
Lonnie Johnson is known for his success as an aerospace engineer. He has worked on the U.S. Air Force term of service and has also worked at NASA for twelve years including in the Jet Propulsion Laboratory.

Patricia Bath
As an ophthalmologist, Patricia Bath was an early innovator of laser cataract surgery. She was also the first woman, African American physician to receive a patent for a medical invention.

Oprah Winfrey
One TV personality almost everyone is familiar with is Oprah. Known for her television show The Oprah Winfrey Show, she has made waves in the world of entertainment. She is also known for co-producing a Broadway musical version of The Color Purple, establishing O, The Oprah Magazine, the Oprah Winfrey Network (OWN) as well as creating Oprah.com.

Harriet Tubman
After being born into slavery, Harriet Tubman was a conductor of the Underground Railroad and helped many enslaved men and women escape. She led many people to freedom with her bravery and connection with antislavery activists.

Rosa Parks
Rosa Parks gained her notoriety as an activist in the Civil Rights Movement and is known for starting the Montgomery bus boycott after refusing to give up her seat to a white passenger. She has been called “the first lady of civil rights” and “the mother of the freedom movement” by the United States Congress.

John Lewis
John Lewis was chairman Student Nonviolent Coordinating Committee (SNCC) as well as one of the “Big Six” leaders who organized the 1963 March on Washington. He was an essential part of the Civil Rights Movement and ending legalized racial segregation.

Alexander Miles
If you’ve ever ridden in an elevator, you can thank Alexander Miles for the automatic opening doors; he was awarded the patent for this invention in 1887. Mills was riding in an elevator with his daughter and he deemed an elevator shaft door left open could be dangerous.

Mary Kenner
Mary Kenner was an inventor famous for her development of the sanitary belt, the precursor to the self-adhesive maxi pad. However, due to racial discrimination, the idea wasn’t adopted for thirty years. She has five patents for various household items.

Maya Angelou
Known for her many famous pieces of writing, Maya Angelou was a poet, memoirist and civil rights activist. Over fifty years, she wrote a number of autobiographies, essays, poems, plays, movies and television shows. She also received over 50 honorary degrees as well as awards for her writing.

LeBron James
Along with being considered one of the greatest NBA players of all time, LeBron James also started the LeBron James Family Foundation to help create generational change for the children and families of LeBron’s hometown in Akron, Ohio.

Malcolm X
As a popular spokesperson at the time of the Civil Rights Movement, Malcolm X encouraged Black Americans to protect themselves against racism. He preached a much different lesson than Martin Luther King Jr. who preached nonviolence.

Thurgood Marshall
Thurgood Marshall was the Supreme Court’s first African American justice as well as a prominent civil rights activist. He served on the court for 24 years and helped with influential rulings at the time of the Civil Rights Movement such as the case of Brown v. Board of Education.

Jackie Robinson
Jackie Robinson was the first African American to play in Major League Baseball in the United States during the 20th century. He broke the color barrier of the MLB when he played for the National League Brooklyn Dodgers as second baseman with the jersey number 42.

Black Music Month via Alex Bogdan for use by 360 Magazine

THE BLACKHOUSE FOUNDATION 15th YEAR CELEBRATION

THE BLACKHOUSE FOUNDATION WRAPS 2022 FESTIVAL PROGRAMMING WITH A CELEBRATION OF 15 YEARS AT THE SUNDANCE FILM FESTIVAL

Reaffirms Commitment to Education by Introducing The International Screenwriter’s Lab

With festivities underway, The Blackhouse Foundation has curated dynamic conversations in celebration of the culture’s premiere thought leaders, with a lineup including Regina Hall, Tina Knowles-Lawson, Richard Lawson, Ahmir “Questlove” Thompson, industry executives across film, television, visual media and more!

The Blackhouse Foundation’s programming slate will culminate with a celebratory look back at the foundation’s 15 year history at The Sundance Film Festival, its evolution, and a look towards the future of Blackhouse. Executive Director Jenean Glover will moderate this discussion with Blackhouse Chairman and Co-Founder Brickson Diamond, Co-Founder and Board Member Carol Ann Shine, and Board Members Pauline Fischer, Datari Turner, and Dolly Turner. Register now via Crowdcast to attend! 

As The Blackhouse Foundation steps into its 15th year, Blackhouse reaffirms its commitment to education and to creating opportunities for Black filmmakers domestically and internationally. The Blackhouse Foundation, in partnership with Pauline Fischer’s PMF Media Group and VentureLift Africa, recently introduced the International Scriptwriter’s Lab, a creative accelerator and fellowship program whose core mission is to support global, emerging storytellers of compelling film and television projects and help position the participants on a path to project launch. Focusing on Kenyan participants this year – the five Fellows of the inaugural cohort consist of screenwriters Damaris Irungu, Voline Ogutu, Carolyne Kemunto, Wanjiru Kairu and Grace Irungu – the goal is to create a bridge between African and Hollywood-based storytellers, especially African-American storytellers, and help position all participants for success through increased preparedness and connection and to create and nurture a pipeline of talented creative voices across the region.

Today’s Programming Schedule at The Blackhouse!

Building Inclusive Content at Lionsgate

Date: Sunday, 1/23

Time: 1pm – 2pm MT

The Blackhouse Foundation is proud to present a fireside chat with Lionsgate on the future of inclusive content. Join their President of Motion Picture Group, Nathan Kahane, and Head of Inclusive Content, Kamala Avila-Salmon, for an intimate conversation with Blackhouse CEO, Brickson Diamond, on how this leading film studio is building an intentional and integrated roadmap for a more diverse and inclusive film slate for years to come.

Onyx Collective Presents: Summer of Soul, A Necessary Story

Date: Sunday, 1/23

Time: 2:30pm – 3:30pm MT

Join Summer of Soul Director Ahmir “Questlove” Thompson and Onyx Collective’s President Tara Duncan for an intimate conversation about Black erasure and getting history right. Moderated by The Atlantic’s Hannah Giorgis, they will reflect on the importance of building transformative narratives and curating these untold stories that have the power to change the world.

Celebrating 15 Years of the Blackhouse at Sundance

Date: Sunday, 1/23

Time: 4pm – 5pm MT

The Blackhouse Foundation remains a linchpin for culture on a global scale through engagements at Sundance and beyond. But how did we get here? Join the foundation’s leadership as they recap their illustrious 15-year evolution.

For 2022, The Blackhouse Foundation proudly welcomes Meta back as Presenting Sponsor. Onyx Collective joins The Blackhouse Foundation as Select Sponsor, while Lionsgate and Participant contribute as Supporting Sponsors and ICM Partners joins as Sponsor.

The Blackhouse Foundation continues to champion and support leading black writers, directors, producers, crew, and talent throughout film, television, digital media, and beyond with an unshakable platform.

ABOUT THE BLACKHOUSE FOUNDATION:

The Blackhouse Foundation works to expand opportunities for Black content creators by providing pathways to opportunities within film, television, digital, and emerging platforms. Blackhouse provides opportunities for minority creatives to learn about the financial production, marketing, and distribution resources that will raise the profile of their content, while also providing participants with a nucleus for continuing support, community, and education.

count to ten cover art by Bri Hall for use by 360 Magazine

COUNT TO TEN PODCAST RELEASE

COUNT TO TEN’ PODCAST WITH CRITICALLY ACCLAIMED BIPOC AND QUEER ARTIST, INFLUENCER, AND CONTENT CREATOR BRI HALL LAUNCHES NEW EPISODE: RACE & ROYALTY WITH BRITTANY LACKEY & GERMANI MANNING OF BLACK GIRL BRAVADO 

“Some proclaim the title of social media influencer just because they have a lot of followers, but [Bri Hall] is using her platform for good to reach her 1 million followers around the world.” — START YOUR DAY, BLACK NEWS CHANNEL

“[Count to Ten] aims to unpack appearance-based discrimination and more… [Bri Hall] wants the podcast to elevate people’s various lived experiences with the hope of also hitting home with those who haven’t lived them.” — WWD

Multi-hyphenate BIPOC and queer artist / influencer Bri Hall launches episode 2 of her new weekly podcast ‘Count to Ten presented by RedCircle. Available across all streaming platforms now, the new episode entitled Race & Royalty features Brittany Lackey and Germani Manning of Black Girl Bravado. Oftentimes when we think of a “post racial society,” we hear about minorities who have “made it.” Minorities who exist in the top 1% of society as the beacon of hope. Sometimes this is used to gaslight experiences with race by saying, “that was not racist, it was classist,” when it can be one, the other, or both. Today’s episode is all about exploring intersectionality of race, class, and power. Tune in now, here.

Raised in the DMV area (D.C., Maryland, Virginia) and now based in Los Angeles, Hall has achieved over 1.1 million followers across social media plus 50 million views and counting on YouTube as a content creator. Through her various work, including partnerships with Fenty Beauty, Calvin Klein, Clinique, Facebook, Google, etc, and her music project under the moniker La Hara, the rising thought leader has garnered positive praise from ABC, Allure, BET, Black News Channel, Bustle, Cheddar, Elite Daily, Harper’s BAZAAR, ESSENCE, NBC, NYLON, PopSugar, Refinery29, Washington Post, WWD, among several others. Utilizing her dedicated fanbase and established platform, Hall hopes to open an honest dialogue around delicate and indispensable topics such as race/racism, feminism, sexuality,  intersectionality, the model minority, DACA/Dreamers, invisible disabilities, mental health, and more. 

‘Count to Ten’ is a statement of defiance against the notion of “staying calm”—something individuals in marginalized groups are told to undermine their experiences when facing complex issues around social and racial injustices, gender or identity inequality, mental health, and more. Taking ownership of the phrase “count to ten,” the podcast is Bri Hall’s way of breaking that silence and creating a safe, educational yet entertaining space where listeners can feel seen and heard. Throughout the podcast, Hall will tap a special guest to provide their unique insight and expertise on select themes. Upcoming guests in the first season include Keziah Dhamma (aka Swirly Curly), Brittany Lackey and Germani Manning (Black Bravado), Bukola Odeosun, Darian Harvin, Aliza Kelly, Kristopher Head, Charlotte Nguyen, Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee), MANNYWELLZ, and Jen Winston (The Greedy Bisexual). 

For Bri Hall, every project is an opportunity to explore new avenues to push boundaries and showcase different sides of her as an ever-evolving creator and trendmaker. On the ‘Count to Ten’ podcast launch, she states, “I’m excited to share a huge part of myself that supporters don’t always get to see from an Instagram photo or a makeup tutorial. Between filming for videos and creating content, I’m deeply engaged in conversations with colleagues, friends, and family about social justice, personal struggles, and marginalized identity. It feels like such an organic step to use my platform to further delve into these stories on a larger scale. I hope that people will learn more about marginalized identities and themselves through this podcast. Oftentimes, the gap between empathy and apathy is a lack of understanding and a fear of asking the wrong questions. By having a first person, fly-on-the-wall invitation into these conversations, I hope a deep feeling of connection between diverse communities will emerge for my fans and new listeners.”

‘Count to Ten’ episodes:

  • January 18th — Do I Seem Relaxed with Keziah Dhamma (Swirly Curly)
  • January 25th — Race & Royalty with Brittany Lackey & Germani Manning of Black Girl Bravado 
  • February 1st Being First Gen with Bukola Odeosun
  • February 8th — Do the Write Thing with Darian Harvin 
  • February 15th — Hex and the City with Aliza Kelly
  • February 22nd The Truth of Invisible Disabilities with Kris Head
  • March 1st Excluded? The Model Minority Myth with Charlotte Nguyên
  • March 8th Ableism in Fashion with Helya Mohammadian (Slick Chicks) and Marta Elena Cortez-Neaval (Abilitee)
  • March 15th Show Dates: How DACA has Impacted Artists with MANNYWELLZ
  • March 22nd The Greedy Bisexual with Jen Winston

About Bri Hall:

One of the brightest cultural leaders of her generation, Bri Hall embodies the kind of visionary creativity that defies all boundaries and transforms the way we view the world around us. With a global reach that now includes over 1.1 million followers across all platforms, the 27-year-old artist, social-media creator, and motivational speaker has continually turned her creative passions into a conduit for community-building and increased awareness of such crucial issues as social justice and mental health—all while channeling the singular joy of unbridled self-expression.

A first-generation American whose mother immigrated from Jamaica, Hall was born in New York but moved to Maryland at the age of five. As a young child she started drawing portraits, discovering an affinity for art that she partly attributes to an urge to connect with her absent biological father (a stained-glass artist). A lifelong creative polymath, Hall took up poetry in third grade, and within just two years saw one of her pieces published in a national poetry journal. Later on, she earned the distinction of being one of two students in the entire state to be accepted into a highly competitive visual and performing artists middle school, which helped to refine her raw talents and self-taught skills. Throughout her childhood, Hall further broadened her artistic horizons by learning to play clarinet in elementary school and later taking up piano while enrolled in a prestigious science and technology program in high school. During her junior year, she began exploring social media by kicking off a weekly Facebook feature in which she created time-lapse videos documenting her work as she drew or painted a portrait based on subject requests submitted by her followers. The feature was an instant hit, and in 2011 Hall launched a YouTube channel to showcase her increasingly in-demand speed portraits. 

While studying animation and game design at the University of Maryland, Baltimore County, Hall continued posting art videos and began appearing on camera—a turn of events that soon led to the launch of Smartista Beauty, a separate YouTube channel that served as a hub for the hair and beauty tutorials her viewers immediately clamored for. With her very first Smartista Beauty post amassing a staggering number of views, Hall quickly emerged as a beauty guru backed by an immensely devoted following (as well as support from global brands like Calvin Klein and Google). Not only known for the awe-inspiring ingenuity behind her wildly popular tutorials, she gained widespread recognition for the vulnerability and candor of her content, often using her videos as a sounding board for such complex and intensely personal topics as self-love and Black feminism. As more and more viewers tuned in for Hall’s insights into living a more fulfilled and empowered life, she took the stage for a TEDx Talk in 2018 and detailed her journey in following her creative dreams to incredible success.

In all of her endeavors, Hall merges her limitless imagination with a profound sense of purpose. In 2019, for instance, she made her musical debut under the name La Hara, an R&B project whose first round of singles included “Hereafter”—a quietly powerful track she wrote after the death of a close friend, then released during National Suicide Prevention Month in order to help others struggling with grief. More recently, Hall has aligned her longtime mission of increasing representation in media with her growing fascination with cosplay, tapping into her extensive makeup savvy and morphing into a series of iconic characters rarely performed by Black artists and creators.

In her commitment to endlessly magnifying the impact of her platform, Hall is now set to launch a weekly podcast called ‘Count to Ten.’ Presented by RedCircle, the show will include intimate and unfiltered conversations with guests whose personal experience speaks to the inequities affecting marginalized populations all around the world. To that end, the first season of ‘Count to Ten’ finds Hall and her guests discussing everything from the model minority myth and the intersectionality of race and class to ableism in fashion and the politics of natural hair. Inspired by the heart-to-heart talks she engages in on a daily basis—and the moment of re-centering pause many people with intersectional identities must frequently take in order to coexist in a variety of spaces—’Count to Ten’ ultimately reflects the driving force behind all of Hall’s output: a one-of-a-kind gift for taking the ordinary stuff of everyday life (a conversation, a bare face, a blank page), then introducing the extraordinary to expand our sense of possibility and reshape the way we live, work, and care for each other.

summer drinking

Summer Sip List

As the weather gets warmer and more businesses begin to open up, it looks like summer will be closer to normal than much of the world has recently seen. 360 Magazine has collected a list of our favorite drinks for this summer to sip by the pool, or for celebrating with friends. Stay refreshed with our Summer sip list.

EFFEN® x Allies in Arts

Since 2018, EFFEN Vodka has created limited-edition Pride bottles to celebrate self-expression, support diversity and champion the LGBTQQIA2S community, including supporting organizations like Outfest. This year, EFFEN Vodka is partnering with Allies in Arts to bolster their mission of empowering creative voices and providing fair-paid work for artists who identify as womxn, BIPOC and LGBTQQIA2S – all of whom are underrepresented individuals in creative industries.

EFFEN Vodka commissioned Chicago-based, LGBTQQIA2S artist and street muralist Sam Kirk to design this year’s bottle, which celebrates the Black and LGBTQQIA2S communities and highlights that each day is an opportunity to live loud, vibrant and proud. Not only is the vodka perfect for cocktails, the bottle is a beautiful addition to any summer table.

EFFEN Vodka pride month image via Mike Morra (Coyne PR) for use by 360 Magazine

INDOGGO® Gin The Low Rider

Raise your glass to the king of gin and juice, and mix up Snoop’s personal favorite take on the classic Gin & Tonic- The Low Rider. This refreshing and citrusy cocktail is great to unwind with and sip all spring and summer long! Sure to please the palette of any gin aficionado, “The Low Rider” is crafted with 1.5 oz Indoggo Gin, 3oz tonic water and garnished with an orange slice. This mouthwatering mixed drink is all you need to make your Gin and Tonic Day complete!

  • 1.5 oz INDOGGO® Gin
  • 3 oz tonic water
  • Orange slice garnish

Add INDOGGO® and tonic water into a highball glass, filled with ice. Garnish with orange slice.

Indoggo Gin PR Image by SnoopDogg for use by 360 Magazine

Pinnacle Vodka’s Apricot Honeysuckle Spritz

Pinnacle® Vodka, the award-winning vodka brand, today introduced Pinnacle® Light & Ripe™. The brand’s newest line of innovation offers great quality vodka in fruit-forward flavors with fewer calories and zero sugar for a refreshing “Light & Ripe” finish. Crafted with natural ingredients, Pinnacle Light & Ripe is being launched with two fresh flavor choices, Apricot Honeysuckle and Guava Lime. Pinnacle’s new cocktail recipe, which utilized their new Apricot Honey flavor of Pinnacle Light & Ripe, is below:

Ingredients:

  • 1 part Pinnacle® Light & Ripe™ Apricot Honeysuckle Vodka
  • 1 part Lilet Blanc®
  • Equal parts soda water and tonic water
  • Fresh apricot
  • Sprig of thyme

Directions: Build in glass over ice. Stir gently and garnish with fresh apricot and honeysuckle.

Pinnacle Light & Ripe Apricot Honeysuckle spritz for use by 360 Magazine

Hornitos Tequila Seltzer

Hornitos Tequila Seltzer is set to hits shelves in the U.S. beginning this week! The products combine real Plata tequila with refreshing seltzer, resulting in the perfect choice for those seeking a refreshing, ready-made cocktail for their high-energy moments this season. Hornitos Tequila Seltzer is available in two natural flavors – Lime and Mango – without any artificial sweeteners.

Hornitos Tequila Seltzer image by Armon Hayes for use by 360 Magazine

Santo Spirits 

Santo Spirits just launched their Reposado and has the most refreshing cocktails to serve at your backyard BBQ or enjoy during an at-home happy hour. Santo is the brainchild of rocker Sammy Hagar, and chef Guy Fieri. Together, the duo created a portfolio of 100% Blue Weber Agave expressions including Santo blanco, the world’s only Mezquila and a reposado that is rested in lightly charred, used American oak bourbon barrels. For those tired of the usual and yearning for something different, Santo offers a higher taste, a higher quality, a higher experience – a higher spirit.

Below are some of Santo Spirit’s summer sip suggestions:

Cucumber Cooler

Impress your friends with the ultimate summer sipper, the Cucumber Cooler made with Santo’s newly launched Reposado. The ultra-pure agave flavor and refreshing balance of homemade cucumber simple syrup and mint are the perfect combination to keep you cool on those hot summer days ahead.

  • 2 oz Santo Reposado
  • ½ oz Cucumber simple syrup*
  • ½ oz Elderflower liqueur
  • ¾ oz Fresh lemon juice
  • 1 Fresh Mint sprig
  • Ice

Garnish: Fresh mint sprig, cucumber slices

1. In a cocktail shaker with ice add tequila, syrup, elderflower liqueur, lemon juice and mint sprig

2. Shake for 30 seconds.

3. Strain into a cocktail glass filled with ice.

4. Garnish.

Cucumber Simple Syrup:

1. In a saucepan on medium heat add 1 cup water, 1 cup sugar and 1 cucumber sliced.

2. Bring to a boil and stir until sugar has dissolved.

3. Bring to a simmer for 3 minutes.

4. Take off heat and allow it to steep for 15-20 minutes.

cucumber cooler by Santo Spirits for use by 360 Magazine

Hibiscus Smash

Relax and unwind with a cocktail that will take your tastebuds on a trip you will never want to return from. The freshness of cilantro and hibiscus leaves are a great compliment to the full and distinctive flavors of Santo Reposado. Don’t forget to double strain this cocktail for a smooth and refreshing drink you will want to enjoy all year round.

  • 2 oz Santo Reposado
  • 1 oz hibiscus tea
  • 1/2 oz agave
  • 3/4 oz lime juice
  • 1/4 cup fresh cilantro leaves with tender stems
  • Ice

Garnish: Hibiscus leaves, lime wheel, edible flowers

1. Brew Hibiscus tea and let cool.

2. In a cocktail shaker with ice add tequila, hibiscus tea, agave, lime juice and fresh cilantro.

3. Shake for 30 seconds.

4. Double strain into a cocktail glass filled with ice.

5. Garnish.

Hibiscus Smash by Santo Spirits for use by 360 Magazine

Strawberry Basil Gimlet

2 oz INDOGGO®

.75 oz Lime Juice

.75 oz Honey Syrup (2pt Honey:1 pt Water)

Basil

Combine all ingredients, shake and strain into a coupe glass. Top with soda water and garnish with mint and strawberry.

The Strawberry Basil Gimlet by INDOGGO for use by 360 Magazine

The Laid Back

2 oz INDOGGO®

2 oz Pineapple Juice

Top with club soda

Garnish: Strawberry/Lime Slices

Add INDOGGO Gin and pineapple juice into glass, filled with ice. Stir, then top with club soda and garnish with strawberry/lime slice.

The Laid Back drink image by IDOGGO for use by 360 Magazine

D’USSE Champagne Sparkler  

Champagne Sparkler features D’USSE VSOP and Angostura Bitters topped off with chilled Top Martini & Rossi Asti. The cocktail is perfect to feel like the stars of Hollywood and toast to a fun evening. 

Glassware: Flute  

Ingredients:  

·         1 part D’USSE VSOP Cognac  

·         1 sugar cube  

·         3 dashes Angostura Bitters  

·         Top Martini & Rossi Asti  

·         Garnish: Orange Twist  

Add D’USSE, sugar cube and bitters into a champagne flute. Top with chilled Martini & Rossi Asti. 

Champagne Sparkler (White) by D'USSE for use by 360 Magazine

D’USSE’s Lady Velvet

Balanced and sophisticated, the D’USSE Lady’s Velvet is an expression of luxury

Glassware: Nick & Nora 

Ingredients:  

1 part D’USSE VSOP Cognac 

¾ part BACARDI Ocho Rum 

¾ part MARTINI & ROSSI Rosso Vermouth 

½ part ST-GERMAIN Elderflower Liqueur 

1 dash Angostura Bitters 

Garnish: Orange Peel 

Method: Add all ingredients into a mixing glass with ice. Stir cocktail with a bar spoon until chilled. Strain into a chilled Nick & Nora glass. 

D'USSE Lady's Velvet image by D'USSE Cognac for use by 360 Magazine

1800 x Jarritos Cocktails

1800 has partnered with iconic Mexican soda brand Jarritos to create three delicious, easy-to-make cocktails, all made with premium 1800 Silver and Jarritos’ classic flavors. As two Mexican heritage brands with deep cultural roots, 1800 Tequila and Jarritos have joined together as the authorities on Cinco de Mayo cocktails and celebration, and their collaborative cocktails are sure to quench the thirst for an authentic way to enjoy Cinco de Mayo this year. 

1800 Piña Paloma

  • 2 oz. 1800 Silver
  • 4 oz. Jarritos Pineapple 
  • ½ oz. fresh grapefruit juice
  • 1 oz. fresh lime juice

Directions: Build over ice in a highball glass and stir gently to combine. Garnish with a lime wheel and pineapple leaves

1800 x Jarritos Cocktails 1800 Pina Paloma image for use by 360 Magazine

1800 Twisted Paloma

These 1800 Tequila x Jarritos cocktails are bound to quench your thirst for an authentic and vibrant way to celebrate National Tequila Day this year. Choose your tequila personality by ordering 1800 Silver, 1800 Coconut, 1800 Reposado and the Jarritos Mood Pack on Instacart.

Ingredients

  • 2 oz. 1800 Coconut
  • 4 oz. Jarritos Grapefruit
  • ½ oz. fresh lime juice
  • 2 coins fresh ginger

Directions: Muddle ginger in a shaker tin, then add tequila and lime juice and shake over ice. Strain over fresh ice in a rocks glass and top with Jarritos. Garnish with pink grapefruit and candied ginger.

1800 x Jarritos Cocktails Twisted Paloma image from Edmund Billings at exposure america for use by 360 Magazine

 Walk-On’s Sports Bistreaux’s Kentucky Mule 

Ingredients:

·       2 oz. Buffalo Trace

·       ¾ oz. Lime Sour

·       ¼ dash Simple Syrup

·       Top with 3 oz. Q Ginger Beer

Method:

·       Combine Buffalo Trace, Lime Sour and Simple Syrup

·       Top with Ginger Beer

·       Shake & pour into a Mule Mug

·       Garnish with a lime wedge

Walk-On’s Sports Bistreaux’s Kentucky Mule via Brooke Levin at Berk Communications for use by 360 Magazine

Baby Yoda/The Child

Inspired by the cocktail originally created by Michael Young of The Vault, Elysian Brewing has put its own spin on the Baby Yoda cocktail, which fittingly incorporates the brand’s most popular beer–Space Dust IPA–to take you to a galaxy far, far away

Ingredients:

  • 1.5oz Vodka
  • .5oz Apple Pucker
  • .5 Lemon Juice
  • .75 Simple Syrup

Method:

  1. Shake with ice and strain into coupe glass
  2. Top off with Space Dust IPA
  3. Attach lime wedges for the ears and blueberries for the eyes to a cocktail stick
  4. Wrap glass step with napkin to create a robe-like appearance to complete the look
  5. Serve!
Baby Yoda/The Child by Elysian Brewing via Ben Stark at M&C Saatchi Entertainment for use by 360 Magazine

 1800 Cristalino Monochrome Margarita

  • 1 ½ oz. 1800 Cristalino
  • ½ oz. orange liqueur 
  • ½ oz. light agave syrup
  • 1 oz. sour liqueur mixer 
  • 1 sleeve habanero bitters

Directions: Combine all ingredients in a shaker over ice and shake vigorously. Strain over fresh ice in a rocks glass and garnish with a lime wheel and Thai chili.

1800 Silver Perfume Serrano

  • 2 oz. 1800 Silver
  • 1 oz. watermelon juice
  • ¾ oz. elderflower liqueur
  • ¾ oz. lime juice
  • ½ oz. serrano pepper-infused orange liqueur

Directions: Combine all ingredients in a shaker over ice and shake vigorously. Strain over fresh ice in a highball glass with a Tajín rim, and garnish with a watermelon slice.

Perfume Serrano image via 1800 Tequila for use by 360 Magazine

1800 Coconut Coco Colada

  • 2 oz. 1800 Coconut
  • 1 ½ oz. coconut cream
  • 1 ½ oz. pineapple juice 
  • ½ oz. lime juice

Directions: Combine all ingredients in a blender with ice and blend. Serve in a highball glass and garnish with a pineapple spear.

1800 Tequila Coconut Colada image for use by 360 Magazine

sipMARGS Sparkling Margaritas

Just in time for Cinco de Mayo, sipMARGS is launching with new and exciting ready-to-drink sparkling margaritas! sipMARGS is a real, authentic margarita made with top-quality tequila, perfect for those who want fun without compromise. While it’s low calorie, low sugar, and low carbs; it’s also a bold, great-tasting margarita – making it the perfect go-to canned beverage for any occasion.

The margaritas are available in New York and New Jersey now and Florida on June 1st. They come in four creative flavors, all with 5% ABV: Classic Sparkling Margarita, Sparkling Mango Margarita, Sparkling Coconut Margarita, and Sparkling Mezcal Margarita. All four flavors are offered in 4-packs (SRP $11.99), Variety 8-packs (SRP $19.99) and the Classic Sparkling Margarita is available in a bag-in-a-box style (SRP $29.99).  

Classic: With bright, vibrant citrus flavor, sipMARGS Classic sparkling margarita is equally tart and sweet with a taste reminiscent of your favorite margarita cocktail.  

Classic Sparkling Margarita
Photo Credit: sipMARGS

Coconut: Cool and light with unmistakable coconut essence, sipMARGS Coconut margarita is mildly sweet and refreshing with big tropical flavor.

Sparkling Coconut Margarita
Photo Credit: sipMARGS

Mango: The sweet, fruity taste of luscious mangoes are front and center with sipMARGS Mango margarita.  Bold, juicy and effervescent.

Sparkling Mango Margarita
Photo Credit: sipMARGS

Mezcal: sipMARGS Mezcal margarita brings the taste of Mexico’s traditional agave spirit to a uniquely refreshing cocktail.  A hint of smokiness, herbal notes and a touch of sweetness create a distinctively delicious flavor. 

Sparkling Mezcal Margarita
Photo Credit: sipMARGS

 VOCO: Elegance Brands, Inc., a global beverage company with a focus on innovation, announced this week the relaunch of its premiere beverage product VOCO, a “better-for-you” RTD cocktail that combines real vodka blended with coconut water, soda water and natural fruit flavor.

As a more mindful spirit offering, VOCO is also gluten-free, low ABV, and low in sugar. With only 5% ABV per can, it allows consumers to enjoy more in one sitting! This single serving canned cocktail comes in four delicious fruit flavors: Mango, Lime, Pineapple, and Passionfruit.

To launch, VOCO will be available at select retail locations throughout California, Nevada, Arizona, Utah, Texas, Oklahoma, Kansas, Missouri, Nebraska, Minnesota, Tennessee, Ohio, and Alabama. Elegance Brands, Inc. will continue to roll out VOCO to additional U.S. states this year. SRP for a 4-pack of VOCO is $9.99. For more information, please visit Drink Voco.

The Cheesecake Factory’s The Ultimate Margarita Recipe

Ingredients:

1 ½ oz. Tequila (It should be a 100% agave tequila. Blanco or Reposado is preferred)

½ oz. Cointreau Liqueur

½ oz. Grand Marnier Liqueur

1 oz. Agave Syrup (recipe below)

¾ oz. Fresh Squeezed Lime Juice

For Garnish:

Lime

Salt Rim (optional)

Instructions:

Add Tequila, Cointreau Liqueur, Grand Marnier Liqueur, Agave Syrup, and Fresh Squeezed Lime Juice to a cocktail shaker without ice.

Add ice to cocktail shaker and shake hard for 10-15 seconds.

Strain contents of the cocktail shaker into appropriately sized glass filled with fresh ice.

Garnish with a Lime Wedge. Squeeze lime over drink and drop on top.

Agave Syrup

Ingredients:

Agave Nectar

Water

Instructions:

Mix equal parts Agave Nectar and Boiling Water. Stir until thoroughly incorporated

Chill in refrigerator (for at least 1 hour) until ready to use.

AriZona Beverages is making its first foray into the coffee space with Sun Brew – a new line of 100% arabica coffee made with hand-selected beans from Central & South America!  

Perfect for the morning wake-up or mid-afternoon pick me up, Sun Brew delivers bold flavor in three distinct roasts: Snake Bite Blend (medium roast with beans from Columbia), Cactus Blend (medium-dark roast with beans from Guatemala and Honduras), and Sedona Blend (dark roast with beans from Columbia, Brazil, and Peru).  Available as ground coffee and pod packs, Sun Brew arrives just in time to deliver small-batch roasted coffee at home without café pricing!  

Rosjito

Cavit Rosé is blended with ice, white rum, and fresh mint for a fun and cool play on the classic mojito. ​

Prep time: 5 minutes​

Total time: 5 minutes​

Makes: 1 cocktail ​

  • 4 large mint leaves​
  • 1.5 oz white rum​
  • 5 oz Cavit Rosé​
  • 1 cup ice cubes​

Combine mint, rum, Cavit Rosé, and ice in a blender. Purée until very smooth. Pour into a tall chilled glass. Serve immediately. 

Garnish options: Mint sprig, lime wedge, sugar-rimmed glass.  ​

Tip: Include more elements of a classic mojito by adding fresh lime juice and simple syrup to the blender with the other ingredients. 

Rosjito image by Cavit Wines for use by 360 Magazine

#MilagroMondays

Milagro Tequila has launched #MilagroMondays, a summer-long campaign that offers consumers a much-needed break from their weekly routine. To build genuine excitement for the week ahead, the brand is offering the select few an opportunity to wake up somewhere entirely new at the start of their week. Through June 8, fans of Milagro Tequila can enter to win a luxury 5-day, work-from-anywhere experience in Tulum, Mexico by posting a photo or video to their personal Instagram account of what makes you dread Mondays the most. To qualify, fans must tag MilagroTequila in their post and #MilagroMondays #entry.

 Two winners and their guests will fly first-class, stay in a private villa outfitted with the ideal “work from anywhere” set-up (including that real-life beach Zoom background), and be treated to a private chef, chartered yacht, and much more. Those interested can click here for the official rules and regulations of #MilagroMondays. 

Milagro Monday image via Tessa van Bergen at M&C Sataachi Sports & Entertainment for use by 360 Magazine

1800 Spiced Blood Orange Paloma

1800 Tequila is perfect for World Paloma Day on Saturday, May 22nd! 1800’s paloma recipe is created with a spin on the Mexican national cocktail. It is the ideal way to celebrate the holiday, no matter your personal taste in tequila.

All 1800 expressions are available on ReserveBarMiniBar and Drizly.

  • 2 oz. 1800 Añejo
  • 3 oz. freshly-squeezed blood orange juice
  • 1 ½ oz. freshly-squeezed grapefruit juice
  • ½ oz. freshly-squeezed lime juice
  • 1 oz. agave nectar

Directions: Add ingredients to a cocktail shaker and shake with ice. Strain into a coarse spiced salt-rimmed highball glass over fresh ice, and top with a splash of club soda. Garnish with thinly-sliced blood orange, grapefruit, or lime.

Spiced Blood Orange Paloma from 1800 Tequila via Edmund Billings at Exposure America for use by 360 Magazine

Stranahan’s The Peak Manhattan 

2oz Blue Peak

1oz Sicilian Amaro

2 dashes black walnut bitters

2 dashes Angostura bitters

Directions: Add all ingredients to a mixing glass, add ice and stir to 20% dilution. Strain over big cube with cherry garnish

Stranahan's The Peak Manhatten image via Angela Menosa for use by 360 Magazine

Earl StevensThe Spritz 

The Spritz is a twist on the popular classic, and starts with an Italian bitter liqueur that has orange citrus notes then Earl Stevens Selection Prosecco straight from Italy, topped off with club soda. It’s a cocktail for day or night, and any reason you feel like enjoying a refreshing libation.   

Ingredients

·         3 ounces Earl Stevens Selection Prosecco DOC  

·         2 ounces Italian bitter liqueur  

·         1 ounce soda water  

·         Garnish: orange wheel  

Method: Add all ingredients into a wine glass with ice and stir. Garnish with an orange wheel. 

Earl Stevens' The Spritz via : Taylor Webster for use by 360 Magazine

Spa Girl Cocktails

Hot Girl Summer meets the hottest cocktail of the summer – Spa Girl Cocktails, a premium ready-to-drink vodka beverage. This spirit is all about California sunshine, celebrating with your girlfriends, and cheers-ing with a damn good, guilt-free cocktail. Known for their award-winning fresh and fruity flavors and clean ingredients, you can enjoy the notes of cucumber, pineapple, strawberry, peach, and pear without any of the guilt. This buzz-worthy booze is under 100 calories and packs a punch with its high alcohol content ranging from 11.5% – 16.5%. Available in 4-pack cans and 750 mL bottles, their high-proof, low cal cocktails mean drinking less, to enjoy more. 

Whether your summer plans include heading to Palm Springs for a dreamy getaway, hosting any and all bridal shower festivities for your bestie, or packing for a picnic at the beach with your pals, the party starts with Spa Girl Cocktails. Find a retailer near you here

Spa Girls Cocktail image by Maddie Parks at Fingerprint Communications for use by 360 Magazine

D’USSÉ & Blueberry Lemonade

This cocktail combines D’USSÉ and lemonade with the sweet, tangy flavor of fresh blueberries. As the world starts to open back up and more and more people are gathering with family and friends (both indoors and outdoors!), wanted to share a few cocktails from D’USSE Cognac to help celebrate the upcoming Memorial Day weekend. The lemonade-based cocktails (fittingly, in a “red, white and blue” theme) bring a playfully patriotic flair to the holiday and are sure to be a hit for any parties. 

Ingredients 

  • 1 1/2 Parts D’USSÉ VSOP Cognac 
  • 10 Fresh Blueberries 
  • 4 Parts Lemonade 

Glass & Garnish: Highball & Lemon Wheel, Blueberries 

Method: Muddle blueberries in a shaker tin. Add D’USSÉ, lemonade and ice. Shake and strain into an ice filled highball glass. 

blueberry lemonade image by D’USSE Cognac for use by 360 Magazine

Ogden’s Own Five Husbands Vodka Pride Month Bottle

Ogden’s Own, the largest independent distillery in Utah, is welcoming Pride Month 2021 with the release of a brand-new, special edition bottle of its Five Husbands Vodka – featuring five of Utah’s most influential and cherished members of the LGBTQ+ community on the label!

As part of Ogden’s Own’s commitment to celebrating Pride all year long, not just for one month, the new 2021 Five Husbands bottle will be available year-round. The “Five Husbands” featured on the label represent a broad range of professions and areas of expertise, but the common thread binding each Husband is that they are all Utah locals that are passionate about representing the LGBTQ+ community and spreading the message of inclusiveness on as large of a stage as possible. The 2021 Five Husbands are: Johnny Hebda, Troy Williams, Rob Moolman, Georgios Spiliopoulos, and CJ Hamblen.

The 2021 Five Husbands Vodka Pride bottle is officially available now at the Ogden’s Own Distillery store, with regional and online distribution slated to kick off before June. The bottle retails for $19.99 for a 750ml bottle and is 40% ABV (80 proof). Sales proceeds will go directly to Equality Utah and the Utah Pride Center, two charitable organizations that support the Utah LGBTQ+ community.

Ogden’s Own Five Husbands Pride Bottle via Ruben Marinbach at GreenRoom for use by 360 Magazine

The Bodega

 On Saturday, June 12th btw 4PM-8PM, 360 Magazine will host our intimate immersive pop-up shop which will be reminiscent of a traditional Bronx Bodega. This po-up shop is a collaborative effort to elevate our brand’s priorities in popular culture and design (PC+D).

This boutique and private shopping experience will be held at the #360TRAP Bronx workspace. The event will feature #AOHSOA Trunk Pieces and lifestyle choices, specifically designed for consumers to live their best PC+D lifestyle.

The pop-up will possess a carnival theme and will feature creative activities and decors compatible with this fun concept. The event’s open bar will run for four hours and feature signature spirits of mixologists, as well as festive tapas. This event will be a privileged opportunity to reinforce brand awareness and network among target audiences and sponsors.This summer event will also be the precursor for World Blood Donor Day (6/14) and Armon Hayes birthday (6/16).

Cat illustration for the bodega by Heather Skovlund for use by 360 Magazine

D’USSÉ Paradise Gem 

The creation of the visionary Maitre de Chai Michel Casavecchia – the senior-most cellar master working today – D’USSE is masterfully crafted at the prestigious Château de Cognac, a home with a 200-year legacy of producing some of the world’s finest Cognacs. A partnership between Shawn “JAY-Z” Carter and Bacardi Unlimited, D’USSE is the cognac of choice for several of world’s pre-eminent entertainers, including Megan Thee Stallion, Kevin Hart and Meek Mill, among many others. 

 D’USSE offers both a VSOP and an XO. Easy to sip, the D’USSÉ® Paradise Gem uses D’USSÉ’s VSOP Cognac and is bright and floral — simply a gem. 

Ingredients 

1 Part D’USSÉ VSOP Cognac 
1 Part Marigold Syrup* 
¾ Part Sauvignon Blanc 
1 Coffee Bean 

Glass & Garnish 

Frosted Coupe & White Rose Petal 

Method 

Muddle coffee bean in a mixing glass. Add D’USSÉ, marigold syrup and Sauvignon Blanc and fill with ice. Stir and double-strain into a frosted coupe glass. 
*Marigold Syrup: Heat 34 oz of water in a saucepan until it reaches a boil. Add 34 oz of white sugar, 1 oz of citric acid and ¼ lb of dehydrated marigold flowers. Let stand for 24 hours. Double-strain into a bottle for storage. 

D’USSÉ Paradise Gem image via Chantel Muentes at Berk Communications for use by 360 Magazine

Elysian Brewing 25th Anniversary Box

In celebration of the milestone anniversary, Elysian released a 25th anniversary box, featuring some of its greatest beers and a collection of experiences to tell the brewery’s history. Elysian collaborated with nearly 30 artists nationwide to create different elements of the box, including both up-and-coming and established talent, like legendary Seattle artists Charles Burns and Peter Bagge of Fantagraphics.

One of the highlights came from Elysian’s Snailbones IPA. The brewery requested 27 different reinterpretations of label from 27 different artists from all different walks of life with just two criteria: It must have a snail and it must have bones. Here are the final products:

Elysian Brewing image via Aaron Dorfman for use by 360 Magazine at M&C Sataachi Sports & Enertainment

Natural Light #SendMyParentsAway Sweepstakes

Natural light wants to send Mom & Dad on a $20K trip to Alaska. That’s right…ALASKA… so their fans can kick-off summer by also scoring some brownie points. Natty understands that adulting is hard, especially when recent college grads are forced to move back in with their parents after graduation following a pandemic school year. Since the house is feeling crowded, Natty wants to help their 21+ fans do something nice for their parents and is going to send Mom and Dad far, far away so they can enjoy a staycation, while their parents go on an actual vacation. 

Recent college grads are missing the freedoms of sleeping in, playing video games until 3am, and ordering pizza for dinner. So, Natty is helping out the entire fam by offering to send your parents on a long-weekend vacation to the Alaskan wilderness AND giving you all the credit. On the weekend they’re gone, Natty will also hook the winner up with two cases worth of Naturdays beer money, plus extra cash so they can buy all the snacks their parents purposely leave off the grocery list.

For a chance to win, share on social media why you need your parents out of the house using #SendMyParentsAway and #Sweepstakes between now and June 16.

Natural Light #SendMyParentsAway Sweepstakes image via Tessa van Bergen atM&C Saatchi for use by 360 Magazine

INDOGGO® Gin Long Beach Lemonade

Celebrate World Gin Day on Saturday, June 12th like the King of Gin ‘N Juice himself–Snoop Dogg. He is claiming his throne and setting the vibe for the international celebration with his recently launched INDOGGO® Gin, a strawberry infusion with Cali sunshine in every glass. 

World Gin Day is all about celebrating the classic spirit by coming together, raising a glass and indulging with a cocktail. Snoop Dogg puts his own remix on the juniper based libation and offers a strawberry infused, premium gin that makes your tastebuds celebrate with you! Mix things up at home this year with some of Snoop’s favorite INDOGGO® Gin recipes like Long Beach Lemonade. With endless opportunities to craft delicious cocktail creations, INDOGGO® Gin is the ultimate spirit of this year’s celebration.

2 oz INDOGGO®

6 oz fresh lemonade

Ice cubes

Lemon slices for garnish

Add INDOGGO® and lemonade to a glass, stir to combine. Top with ice and lemon slices.   

=INDOGGO Long Beach Lemonade recipe via Elena Sheridan at Fingerprint Communications for use by 360 Magazine

The New Fashioned

Ingredients

2 oz D’USSÉ VSOP Cognac
3/4 oz Simple Syrup
3 Dashes Angostura Bitters

Method

Add all ingredients into a mixing glass with ice. Stir until cold. Strain into a rocks glass with a large-format ice cube. Twist orange peel over the cocktail to release the oils.

NEW FASHIONED image from D’USSE Cognac via Casey Hamilton at Berk Communications for use by 360 Magazine

21SEED’s Skinnyseed Paloma

INGREDIENTS

·       1 1/2 oz. 21SEEDS Grapefruit Hibiscus Tequila

·       1 1/2 oz. Fresh grapefruit juice (pink is prettiest)

·       2 oz. Club soda

TOOLS OF THE TRADE

·       Jigger

·       Shaker

·       Strainer

·       Paring Knife

·       Lowball Glass

RECIPE

·       Place all ingredients except club soda into shaker with ice. Shake 30 seconds.

·       Pour club soda into shaker. Then strain everything into a glass filled with ice.

·       Garnish with a grapefruit and sprig of basil.

·       Optional: Rub rim of glass with lime wedge and salt half the rim with Tajin Clasico seasoning salt and garnish with lime.

21SEED's Skinnyseed Paloma via Russel Howe at Reserve Bar for use by 360 Magazine

Empress 1908 Gin Royal Hawaiian

INGREDIENTS

·       1 1/2 oz. Empress 1908 Gin

·       1 oz. Unsweetened Pineapple Juice

·       1/2 oz. Fresh Lemon Juice

·       1/2 oz. Orgeat Syrup

·       Pineapple Slice

TOOLS OF THE TRADE

·       Jigger

·       Cocktail Shaker

·       Strainer

·       Collins Glass

RECIPE

·       Shake all ingredients except gin with ice.

·       Strain into a collins glass with crushed ice, layer gin on top.

·       Garnish with a pineapple wedge.

Empress 1908 Gin Royal Hawaiian via Russell Howe at Reserve Bar for use by 360 Magazine

Koskenkorva Green Gold

INGREDIENTS

·       40 ml Koskenkorva Vodka Original

·       Ginger Ale

·       1 Lime

·       10 Mint leaves

TOOLS OF THE TRADE

·       Jigger

·       Knife

·       Bar Spoon

·       Highball Glass

RECIPE

·       Slap the mint leaves and put them in the glass.

·       Fill glass with ice, measure vodka on the ice and fill glass with ginger ale.

·       Squeeze 1 lime wedge in to glass and stir.

·       Garnish with mint leaves.

Koskenkorva Green Gold image via Russell Howe at Reserve Bar for use by 360 Magazine

One With Life Organic Tequila The Peaceful Warrior

INGREDIENTS

·       2 oz. One with Life Organic Tequila Blanco

·       1 oz. Lime juice

·       1 1/2 oz. Elderflower liqueur

·       1/2 oz. Agave syrup

·       3 dashes Aromatic bitters

·       1 slice Lime (garnish)

·       1 dash Chili lime salt or the salt of your choice (garnish)

TOOLS OF THE TRADE

·       Jigger

·       Shaker

·       Rocks Glass

·       Straw (we like sustainable agave straws)

RECIPE

·       Moisten the side of a rocks glass with lime juice & dip in the chili lime salt (or salt of your choice) then fill the glass with ice.

·       In a shaker, combine tequila, lime juice, elderflower liqueur and agave syrup.

·       Cover and shake hard, shifting the fluid from the top to the bottom of the shaker.

·       Pour into the glass over ice, shake 3 dashes of bitters into the glass and garnish with the lime.

One With Life Organic Tequila The Peaceful Warrior image via Russell Howe for use by 360 Magazine

Passoa Passion Fruit Liqueur Rose Sangria

INGREDIENTS

·       1 Part Passoa Passion Fruit liqueur

·       2 Parts Rose Wine

·       10-12 Strawberries

·       5 Oranges

TOOLS OF THE TRADE

·       Measuring Cup

·       Spoon

·       Knife

·       Pitcher

·       Rocks Glasses

RECIPE

·       Slice Strawberries and Oranges

·       Mix all ingredients in a pitcher and let sit in the fridge for a few hours for best results (however, it’s not necessary)

·       Serve in glasses over ice.

Passoa Passion fruit liquor Sangria lifestyle image image via Russell Howe for use by 360 Magazine

Skyy Vodka Sparkling Lavender Lemonade

INGREDIENTS

·       1 1/2 parts SKYY® VODKA

·       1 part Lemon juice

·       3/4 part Lavender syrup*

·       4 parts Soda water

·       1 Lavender Sprig

·       1 Lemon Wheel

*To Make Lavender Syrup for this Cocktail

·       500 mL water

·       4 grams dried lavender flowers

·       500 g granulated sugar

·       Bring water to a boil. Remove from heat. Add lavender and allow to steep for 4 minutes.

·       Strain and stir in sugar until dissolved. Allow to cool and bottle.

TOOLS OF THE TRADE

·       Jigger

·       Knife

·       Shaker

·       Strainer

·       Collins Glass

RECIPE

·       Add first three ingredients to shaker tin and shake with ice.

·       Strain into collins glass.

·       Top with soda water and garnish.

·       If using store-bought lavender syrup, reduce to 1/2 oz*

Skyy Vodka Sparkling Lavender Lemonade image via Russell Howe at Reserve bar for use by 360 Magazine

Piña Colada

Grab your glass and pour yourself a drink because National Piña Colada Day is on July 10! This special cocktail is one of the most popular cocktails worldwide, and is synonymous with its birthplace, Puerto Rico. This fall, the capital city of San Juan celebrates its incredible 500th anniversary, and there’s no better way to honor this momentous occasion than with a deep dive into the cocktail’s history. Discover Puerto Rico presents a delicious take on the iconic drink:

Ingredients

•          ½ a cup of coconut cream

•          ½ pineapple juice

•          1 cup of ice

•          ¼ cup white rum

•          Cherries, pineapple wedges, and whipped cream for toppings

Directions: In a blender, mix the coconut cream, pineapple juice, ice, and rum until all the ingredients are blended smoothly and frosty. Pour the drink into a glass and top with whipped cream. Use the cherries and pineapples as garnishes.

Pina Colada image via Mike Marti, on behalf of Discover Puerto Rico, for use by 360 Magazine

Elysian Summer Brews

The perfect pairing for a warm day out in the sun or to complement your favorite dishes at the BBQ, Elysian has a variety of beers for your holiday festivities:

  • Salt & Seed (4% ABV): Salt & Seed is made with 100% natural watermelon and kosher salt. Offering easy drinking with lemon-lime tartness, herbal characteristics, and mild saltiness, this gose is made with an even split of pale and malted white wheat and a dash of acid malt.
  • Space Dust (8.2% ABV): The #1 beer in Elysian’s portfolio, Space Dust balances bitterness with a sweetness of hop flavors and features grapefruit, mango, and orange aromas with a medium body and a dry finish.
  • Contact Haze (6% ABV): This IPA is a tangled chemistry of mild haze, low bitterness, and an explosion of hop aroma. On top of the typical citrus notes of hazy IPAs, Contact Haze features flavors and aromas of raspberry, current, guava, and passion fruit. 

Additionally, Elysian is celebrating the start of summer with a new campaign titled ‘Cheers to Live Music’,  which offers free beer via nationwide rebates on 6-packs of its Space Dust IPA and Contact Haze Hazy IPA for anyone 21+ who purchases a ticket for a show between June 23 – September 6.  More information can be found on Elysian’s website

Elysian Brewing image via Sidney Dizon from M&C SAATCHI Entertainment for use by 360 Magazine

AromaFlavor Beverage Labels

AromaFlavor is a new innovation that takes advantage of how your sense of smell can dramatically influence taste. Each label is infused with flavor-enticing aroma molecules that stimulate your olfactory nerve, sending flavor signals comparable to taste. Your body naturally inhales with every sip, delivering that perfect hint of fruitiness without any sugars, sweetness, additives, or aftertaste. Simply peel and place on the bottle as close to the nose as possible to enhance your next water, soda, or beer experience with flavors such as sweet lemon or wild berry.

AromaFlavor image via Maggie Douglas at Everything Branding for use by 360 Magazine

Rowdy Torched Cherry

Rowdy Energy offers delicious and refreshing cocktails that are made with the “better-for-you” energy drink. Whether you’re looking for a fun and fruity Sangria (which features Rowdy Peach Mango) or a simple Torched Cherry (which features Rowdy Cherry Limeade), the following cocktails are sure to offer up a fun and unique twist to your summer cookout or get together.  

Rowdy Energy was founded by Kyle Busch (2x NASCAR Cup Champion) and beverage entrepreneur, Jeff Church, with a focus on wellness. The drinks feature caffeine derived from green tea paired with the nootropic, L-Theanine, giving consumers a powerful lift without the unwanted and irritable crash. 

Ingredients:

  • 2 oz. Rum
  • 4 oz. Rowdy Cherry Limeade

Directions: pour all ingredients over ice and stir

Rowdy Energy drink Rowdy Torched Cherry cocktail recipe via Kayleigh Dietz at Berk Communications for use by 360 Magazine

Grand Lux Cafe Mango Mule

This Thursday is National Mango Day (7/22) and to celebrate, Grand Lux Cafe has unveiled its newest cocktail, the Mango Mule. Made with Crop Organic Meyer Lemon Vodka, Fresh Lime, Mango and Fever Tree Ginger Beer, this refreshing drink is the perfect summer sipper and a great way to ring in the holiday!

  • 1 oz. Fresh Mango – preferably ripe to overripe
  • 1 ½ oz. Citrus Vodka – we recommend Crop Organic Meyer Lemon
  • ½ oz. Orange Liqueur – such as Triple Sec or Cointreau
  • ½ oz. Simple Syrup (1:1 ratio)
  • ½ oz. Fresh Squeezed Lemon Juice – approximately the juice from half a lemon
  • 2 oz. Ginger Beer – we recommend Fever Tree Ginger Beer

Directions: In a mixing tin, combine the mango, citrus vodka and orange liqueur. Muddle the mango until it is well broken down – this will help infuse the flavor into the liquors. Add the simple syrup and fresh lemon juice to the shaker tin along with enough ice to fill the tin. Cap the tin and shake the cocktail quickly, 6-8 times to fully chill all the ingredients. Add the Ginger Beer to the tin and then pour the drink into a mule mug or pint glass.

Grand Lux Cafe Mango Mule Recipe image via Brooke Levine at Berk Communications for use by 360 Magazine

Pomegranate Ginger Bubbly

With National Tequila Day (NTD) right around the corner (July 24), it’s time to start prepping for the celebrations with your favorite agave-based spirit! Meet the ultimate NTD companion –  Volley the first clean tequila seltzer made with just three clean ingredients – 100% blue agave tequila (from the Highlands of Jalisco, Mexico), sparkling water and organic juice. Volley is available in four guilt-free flavors – Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango.

Ingredients:

  • 1/2 can Spicy Ginger Volley
  • ½ oz. triple sec
  • Juice of ½ lime
  • Splash of pomegranate juice
  • orange and/or lime wheel
  • pomegranate seeds

Directions: Combine 1/2 can Spicy Ginger Volley, ½ oz. triple sec, Juice of ½ lime into a cocktail shaker and shake thoroughly. Once shaken, pour into glass and add a splash of pomegranate juice. Top with orange and/or lime wheel and pomegranate seeds. 

Volley Fall Content Pomegranate Ginger Bubbly recipe image via Tina Carletto at Whisper Gallery for use by 360 Magazine

The Freshest Margarita

Celebrate National Tequila Day this Saturday, July 24, with Milagro Tequila and their newest brand ambassador, Luis Lopez.

Ingredients:

• 2 Parts Milagro Silver

• ¾ Part Agave Nectar*

• 1 Part Fresh Lime Juice

Preparation: Pour all ingredients into a Boston shaker, shake and strain over ice in a rocks glass. Garnish with a lime wheel. 

*Or Substitute with Simple Syrup.

Milagro Tequila and Luis Lopez's The Freshest Margarita image via Vicki Scarfone at M&CSATAACI for use by 360 Magazine

The Coconut Margarita

National Tequila Day is on Saturday, July 24th!Celebrate this year with a delicious cocktail from Santo Spirits premium portfolio of authentic and smooth agave expressions including Santo Blanco, Santo Reposado and the one and only, Santo Mezquila. Take your tastebuds on a tropical vacation without leaving your house. This light and tropical cocktail includes Santo’s newest expression, Santo Reposado. This smooth, easy-drinking tequila is paired with coconut crème and lime juice for a traditional but flavorful summer sipper.

Ingredients:

  • 2 oz Santo Reposado
  • ½ oz Cointreau
  • 1 oz Coconut Cream
  • ¾ oz Lime Juice
  • ½ oz Simple Syrup
  • Ice

Garnish: Dehydrated lime wheel, edible flowers

Directions: In a cocktail shaker filled with ice add, tequila, cointreau, coconut cream, lime juice and simple syrup. Shake for 30 seconds. Strain into a glass filled with ice. Garnish.

The Coconut Margarita by Santo Spirits via Elena Sheridan at Fingerpint communications for use 360 Magazine

Hornitos Tequila Seltzer

With the popularity of canned, hard seltzers and extravagantly manicured nails both on the rise this summer, we can foresee how the two might not go hand-in-hand. That is why Hornitos® Tequila Seltzer and acclaimed celebrity nail artist, Chaun Legend, are coming to the rescue to help seltzer fans avoid a nail-cracking catastrophe just in the nick of time. The pair have created a series of easy tips and tricks to avoid the dreaded party foul and keep those Instagram-worthy nails in sensational condition all seltzer season long. You can view the tips HERE.

Now available nationwide, Hornitos Tequila Seltzer combines real Plata tequila with refreshing seltzer in two natural flavors – Lime and Mango – without any artificial sweeteners. To learn more about Hornitos Tequila and its shot-taking brand history, visit their website or follow along with Hornitos Tequila on InstagramTwitter and Facebook.

Hornitos Tequila Seltzer featuring Chaun Legend image via Mike Morra at Coyne PR for use by 360 Magazine

The D’USSE Watermelon Cooler

The D’USSE Watermelon Cooler blends the refreshing tastes of sweet watermelon and basil together to accentuate the floral notes of the D’USSE cognac, making it the perfect ice-cold refreshment.

Ingredients:

  • 1 1/2 Parts D’USSÉ VSOP Cognac
  • 3 Parts Fresh Watermelon Juice
  • 1/2 Lime
  • 3/4 Part Simple Syrup
  • 3 Basil Leaves

Glass & Garnish:

Highball & Watermelon Slice, Basil Leaves

Directions:

Muddle basil and simple syrup in a shaker. Add all other ingredients into shaker with ice. Shake and strain into an ice-filled highball glass.

D'USSÉ Watermelon Cooler cocktail image via via Casey Hamilton at Berk Communications for use by 360 Magazine

Nutpods Creamer

Nutpods, one of the fastest-growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first-ever naturally sweetened coffee creamers, still with zero sugar per serving.

Retail partners Sprouts Farmers Markets and Wegmans will offer the Sweet Crème, French Vanilla, and Cookie Butter creamers in the 25.4oz refrigerated format with additional retailers joining the party later this fall. Nutpods Sweetened 11.2oz shelf-stable products will launch on Amazon and on Nutpods’ website. Sweet Crème, French Vanilla and Caramel will be available online in the 11.2oz shelf-stable format. Visit HERE for more information.

nutpods creamer image via Heather DeSanti CEO of Publicity For Good and Karen Mendieta for use by 360 Magazine

Earl Stevens Selections’ Sparkling Watermelon Wine

This Sparkling Watermelon Wine is lightly sweet but crisp and refreshing at the same time – perfect to share with your friends. The sweet watermelon aroma jumps out of the glass with this sparkler and is sure to be a hit for the holiday. 

Produced in Napa, California Earl Stevens Selections’ still and sparkling wines are fruit-forward, created by hip-hop icon and entrepreneur, Earl “E-40” Stevens. Earl Stevens was extremely hands-on in the creation of his cognacs, having spearheaded the design, packaging and product blend for each product while vetting and identifying the appropriate distribution partner. For more info, visit HERE.

Earl Stevens Selections' Sparkling Watermelon Wine Image via Chantel Muentes at Berk Communications for use by 360 Magazine

Rum Experiences in Puerto Rico by Discover Puerto Rico:

Did you know that the Island is responsible for producing over 70% of all the rum sold in the U.S.? Puerto Rico is home to household names like Bacardí to local favorites like Don Q with the Island’s rich rum history dating back to the 15th century. Created as a byproduct of the sugar cane industry, laborers discovered mixing molasses and fermenting it produced a distilled spirit – rum! There are over 80 different types of rums on the Island, and several distilleries that continue production to this day. 

Casa Bacardí: Is the world’s largest premium rum distillery located across the bay from Old San Juan. Casa Bacardí offers guided tours that showcases the manufacturing process from sugar cane to distilled rum. 

Castillo Serrallés: Built in the 1930s, the Castillo Serrallés Museum is a Spanish Revival-style home of the Serrallés family, famous for their Don Q rum. The home now serves as a permanent exhibition with guided tours in English and Spanish.

Hacienda Santa Ana: Just 15 minutes outside San Juan, the town of Bayamón boasts the oldest distillery in Puerto Rico. Since 1880, Ron del Barrilito has been manufactured and produced in small batches. There is also a visitor center where you can learn more about the history and taste of Barrilito.

PitoRico: Take a daytrip to the town of Jayuya for some flavorful moonshine called pitorro manufactured at Destilería Cruz. Visitors can drop by the distillery to get a tour of the factory and a tasting of the different flavors of PitoRico, including coconut, passion fruit, tamarind, orange and original. 

Pina colada at Vanderbilt image via Mike Marti at Ketchum via Discover Puerto Rico for use by 360 Magazine

BOMANI Cold Buzz

BOMANI Cold Buzz, the award-winning alcohol-infused cold brew coffee company, is proud to announce the launch of its Original and Vanilla alcohol-infused cold brew coffees in Arizona retail stores including Walmart, Total Wine, BevMo!, Sprouts, Whole Foods, and many more retailers in the Phoenix area.

Formulated with zero carbs, zero sugar, gluten-free alcohol, and ethically sourced 100% Arabica coffee beans, BOMANI Cold Buzz offers Arizonans a refreshing twist on cold brew to help beat the heat this summer. In partnership with goPuff, BOMANI will also be available for delivery throughout the state of Arizona. To order delivery for Original or Vanilla, visit GoPuff’s website.

BOMANI cold buzz product image via Karey Cavaney at Blaze PR for use by 360 Magazine

D’USSE & Lemonade

Signature cocktail blending the sweet-tart flavor of lemonade with the smoothness of D’USSÉ.

Ingredients:

1 ½ parts D’USSE VSOP Cognac

4 Parts Lemonade

Glass & Garnish: Highball & Lemon Wheel

Method: Add D’USSE and lemonade into an ice-filled highball glass

D'USSE & Lemonade via Casey Hamilton at Berk Communications for use by 360 Magazine

1800 Tropical Sunset

While September and the beginning of fall are on the horizon, many are aiming to enjoy their remaining weeks of summer to the fullest extent possible. 1800 Tequila offers a range of cocktails across their summer-ready expressions that are perfect for capping off the summer in style, whether enjoyed on a late-summer vacation, a weekend getaway or simply on a rooftop or patio with friends!

Ingredients:

2 oz. 1800 Coconut 

6 oz. pineapple juice

1 oz. orange liqueur 

Directions: Combine all ingredients in a cocktail shaker and shake with ice. Pour into a glass and garnish with a slice of pineapple.

1800 Tropical Sunset image via 1800 Tequila from Edmund Billings at exposureamerica for use by 360 Magazine

High Plains Rye

After more than four decades of making some of the world’s finest bourbon, legendary Master Distiller Jim Rutledge is throwing his hat into the rye whiskey ring. High Plains Rye Straight Rye Whiskey is set to hit stores this summer and is sure to be a new favorite among whiskey connoisseurs. High Plains Rye will be release in 24 states across with U.S. with plans to expand distribution in the future. It will retail for approximately $54.95 and should hit shelves in late July.

The J. W. Rutledge Distillery team has been working on High Plains Rye for more than a year. This multi-state blend includes five straight rye whiskeys from four states – Indiana, Kentucky, Ohio and New York (listed alphabetically). Each straight whiskey used in High Plains Rye has its own unique recipe—varying from 51% rye grain to 100% rye—and yeast strain. This generates a very distinct flavor profile and weighs in a 48.5 ABV.  

High Plains Rye image via Vaughn Lowery for use by 360 Magazine

Sail Away Coffee Co

Sail Away Coffee Co. is taking cold brew coffee to the next level with the launch of Sail Away Club, the world’s first hard seltzer and cold brew infusion. Sail Away Club is available online now in four refreshing flavors, including: Ocean Berry, Pina Colada, Mimosa, and The Original. Each 12oz can boasts as much caffeine as a half cup of coffee, while containing zero sugar and only 100 calories.

Launch bundles for Sail Away Club include The Basic Package (2 variety packs), The Deluxe Package (2 variety packs + koozies + an exclusive Sail Away Coffee shirt), and The Super Deluxe Package (2 variety packs + koozies + an exclusive Sail Away Coffee shirt + an exclusive Sail Away Coffee hoodie). For more information or to purchase, please visit HERE.

Sail Away Coffee co image via Becky Kovach at Big Picture Media for use by 360 Magazine

Mulholland Distilling

Mulholland Distilling provides the crisp, thirst-quenching, delicious beverages you’ve been craving all these hot summer days. This LA-based spirits company looks for customers to unleash their own Spirit of Los Angeles™.

Their smooth gin is imbued with the refreshing taste of cucumber. Mulholland Liquor also produces mouth-watering vodkas and their American whiskey, which won the San Francisco World Spirits Competition. To taste these award-winning liquors for yourself, visit Mulholland Distilling’s website HERE.

Mulholland Distillery image via Vaughn LOWERY FOR USE BY 360 mAGAZINE

D’USSE Sparkling Mojito Sangria

12 OZ D’USSÉ VSOP Cognac

12 OZ Fresh Lime Juice

12 OZ Simple Syrup

750 ML MARTINI & ROSSI Asti

12 Lime Wheels

25 Mint Leaves

Method:

Add all ingredients into a sangria pitcher. Slap mint between both hands to release oil, then ass. Add ice. Stir until well mixed. Pour into ice-filled stemless wine glasses. Recipe makes 4 to 6 servings.

Glass & Garnish:

Large Sangria Pitcher, Stemless Wine & Lime Wheel, Mint Sprig

D'USSE Sparkling Mojito Sangria IMAGE via Casey Hamilton at Berk Communications fpor use by 360 Magazine

Lali

From Monday night book club to evenings with friends, do you wish there was a satisfying way to raise a toast without sacrificing your healthier lifestyle goals? Make the most of every social invitation without feeling deprived with Lali — the low-calorie, alcohol-removed wine that’s destined to become your second (or first) drink of the night. 

Featuring all the right aroma and flavor notes with only 25 calories or less per can, Lali makes it easy to gab with glass in hand whether you’re watching your waistline, named the DD, or anticipating an early wake up call.

Raise a toast to:

  • Finally having a non-alcoholic alternative with an authentic taste!
  • Only 25 calories per serving
  • Convenient cans that can be packed to the river, beach, backyard, and more
  • Organic grapes harvested in the sunny vineyards of California’s Central Valley
  • Less than .5% alcohol by volume
  • 4 cans in each pack, which totals 1.3 bottles of wine

More portable than heavy glass wine bottles and infinitely recyclable, these chic little cans are your partners in fun, from the beach house to the backyard. Learn more HERE.

Lali via Michelle Frazie for use by 360 Magazine

NEFT Vodka

Our water is naturally filtered for fifty years as gravity, ever patient, gently flows through the granite and slate deep beneath the Austrian Alps for decades until it reaches our secure aquifer.  Made only from four ancient grains of rye that carry with them the weather report and singular conditions of its vintage.

You can taste the winter it was planted and the summer it was harvested.  The result, a rich, slightly sweet taste born of pure ingredients – no sugar or additives.  And, a smooth finish that stops time.

Barrels are available in black and white, as well as a limited Pride edition. Shop here.

NEFT Vodka image for use by 360 Magazine

Stranahan’s Colorado Whiskey

Whiskey cocktails may bring to mind cold nights and hot toddies, but Stranahan’s Colorado Whiskey has the perfect refreshing end-of-summer cocktail – Roses & Pistols. This is an exclusive cocktail recipe created by Stranahan’s, the best-selling American single malt from Colorado’s first legal whiskey distillery, in collaboration with the iconic Hotel Jerome in Aspen.  

Stranahan’s Blue Peak is a Colorado-made American single malt distilled at high altitude, aged in new American oak barrels, and Solera finished, resulting in a rich and mellow flavor that lends itself to whiskey cocktails. Bottles can be purchased on Drizly and ReserveBar.

Recipe

2 oz Stranahan’s Blue Peak 

1 oz lemon

3/4 oz Vermouth Syrup (Antica Carpano Vermouth, cherries, maple, cardamom, orange peel, rose syrup, rose water, touch of cayenne pepper)

Bar spoon of Campari

Three dashes of Colorado cherry bitters

Directions: Combine ingredients. Stir. Serve in a rocks glass over a large ice cube and garnish with rose.  

Stranahan's Roses Pistols cocktail image for use by 360 magazine

In Good Taste

It’s easy to see when summer arrives as out go the Cabs and in comes the Rosé, but how do you know what’s worth the price tag? 

Discover your perfect summer wine without wasting the whole bottle with In Good Taste – a unique delivery service that’s serving up sample sized sips of premium wines alongside virtual guided tastings!

Their new Cascade Collection features six seriously expressive wines from Washington’s prestigious wine country, including a rosé that’s poised to change the way you say cheers this summer.

Cascade Wines’ Rosé Highlights:

  • Aromas of ripe, fresh picked fruit waft delicately from your glass
  • Hints of strawberry, cantaloupe, and rose hips play on your palate
  • Playful pink color is just as much fun in a glass as it is in the bottle
  • Each mini bottle holds a single glass of wine 
  • Tote to baseball games, bonfires, backyards, and more!
  • Available as a part of the Cascade Wines sample collection or in a solo flavor six pack
  • 4 packs coming soon!

$49 for The Cascade Collection

$45 for 6 packs of single varietals

in good taste image for use by 360 magazine

D’USSÉ® That’s My Jam 

Like a favorite song, this D’USSÉ® cocktail—with hints of apricot—is sure to stay on repeat. 

Ingredients

  • 2 parts D’USSÉ VSOP Cognac 
  • 1 tbsp apricot jam 
  • 1⁄2 part fresh lemon juice
  • 1⁄2 part pineapple shrub 
  • 1 thyme sprig 
  • Sparkling soda to top 

Method 

Muddle thyme, lemon juice and pineapple in a shaker. Add apricot jam, D’USSÉ and ice. Shake well and strain into a crushed-ice-filled rocks glass. Top with sparkling soda. 

Dusse That's My Jam via Berk Communications for use by 360 Magazine

D’USSÉ® Southern Charmer 

This drink is a simple and sweet mixture perfect for a ball or barbecue.

Ingredients  

  • 1 ½ Parts D’USSÉ VSOP Cognac 
  • 2 Parts Sweet Tea 
  • 1 Part Lemonade  

Method 

Add all ingredients into a shaker with ice. Shake and pour into a highball glass. Add more ice. 

Southern Comfort via Berk Communications for use by 360 Magazine

D’USSÉ® The 13th Cocktail 

This March Madness, Kansas City fans will enjoy this cocktail repping the city. 

Ingredients

  • 2 parts D’USSÉ VSOP Cognac 
  • 1 part fresh lime juice 
  • 1⁄2 part simple syrup 
  • Ginger beer to top 

Method 

Add D’USSÉ, lime juice and simple syrup into a shaker with ice. Shake and strain into an ice-filled highball glass. Top with ginger beer. 

The 13th Cocktail via Berk Communications for use by 360 Magazine

D’USSÉ® Far East

Those supporting Villanova this March Madness will absolutely love this cocktail represesenting the Wildcats.  

Ingredients 

  • 11⁄2 parts D’USSÉ VSOP Cognac 
  • 1⁄2 part Amaretto liqueur 
  • 3 parts chai tea 
  • 1⁄2 part vanilla syrup 
  • 1⁄2 part almond milk 
  • 2 dashes cardamom bitters 

Method

Add all ingredients into a shaker with ice. Shake and strain into an ice-filled highball glass.

Far East via Berk Communications for use by 360 Magazine

Lunar Aviation

Ingredients:

  • 1½ parts Hendrick’s Lunar Gin
  • ½ parts Maraschino Liqueur
  • ½ parts Lemon Juice
  • ¼ parts Simple Syrup
  • ¼ parts Crème De Violette
  • 1 Brandied Cherry & 2 Cucumber Balls skewered for garnish

Method: Combine liquid ingredients in a cocktail shaker with ice. Shake well, then strain into chilled coupe glass. Garnish with 1 brandied cherry & 2 cucumber balls skewered.

sipMargs

Check out Mango sipMARGS; they earned Double Gold at the 2022 World Spirits Competition! The brand launched in 2021 and created a new independent and iconic margarita-focused line. Their ready-to-drink sparkling margaritas are made with real, top-quality tequila and are low in calories, sugar and carbs. Offering an all-natural, great-tasting, authentic margarita in a can. Double gold is awarded to entries that receive a gold medal rating by all members of the judging panel; they are among the finest products in the world. 

The San Francisco World Spirits Competition stems across four days. They are highly controlled blind tastings, with highly experienced judging panels. Each judge gets to taste every product and decide if it is medal-worthy. Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias. 

With an alcohol level of 5% ABV in each can, sipMARGS offers bold flavors, a quality tequila base (not wine or malt), and a competitive price point from an iconic brand focused solely on margaritas. The cans are offered in 4-packs (SRP $11.99) and Variety 8-packs (SRP $19.99). sipMARGS latest venture is Spicy which was officially released in March. They’re currently available in stores in New York, New Jersey and Florida but consumers can also purchase the products on their website. 

cocktail illustration by Mina Tocalini for 360 Magazine

Frose Bouquet 

Ingredients:

  • 1 Part D’USSÉ VSOP Cognac 
  • 3 Parts Maison Marcel Rosé (or other French off-dry Rosé) 
  • 1/2 Part Simple Syrup 
  • 2 Fresh Strawberries 
  • 2 Cubes Fresh Watermelon 
  • 1 Cup Ice

Method: 

Blend all ingredients until frothy. If needed, add water for a smoother texture. Pour into a stemless wine glass. 

Frose Bouquet via Valentina Eman for BERK Communications for use by 360 Magazine

The Coco

Ingredients: 

  • 2 Parts D’USSÉ VSOP Cognac 
  • 2 Parts Coconut Water 
  • 1/2 Part Lime Juice 
  • 1/2 Part Agave Nectar 
  • 1 Lime Wedge 

Method: 

Add D’USSÉ, coconut water, lime juice and agave into a shaker with ice. Squeeze lime wedge into shaker. Shake and pour into a highball glass.

The Coco via Valentina Eman for BERK Communications for use by 360 Magazine

Monkey Shoulder Whisky Brass Monkey Cocktail

Mix, mingle and jingle this holiday season with the first-ever Monkey Shoulder Whisky Brass Monkey Cocktail mix, created with the legendary Cocktail Emporium in time for the most festive time of year.

Available online and at select retailers, the limited-edition Brass-Monkey Mix was exclusively created by the Cocktail Emporium and will be available nationwide for cheeky monkey gifts and stockings this holiday season.

Who’s ready for an epic and deliciously mixable holiday collab?

Developed to create the perfect Brass Monkey signature cocktail at home, the Monkey Shoulder cocktail mix features a combination of Pickett‘s Medium Spicy Ginger Beer Syrup and Black Cloud Cabaret Aromatic Bitters.

Monkey Shoulder via 360 Magazine

Full Contact Hazy IPA

Cloaked in a semi-translucent haze, an imposing presence beckons you to come closer. As you do, your nose opens to a tangent of wistful memories—peach season in the orchard, a tangerine tree on a hill, fresh honeydew cold from the fridge, and a vanilla cream soda in your hand. This is what Full Contact Imperial Hazy IPA feels like. 

Full Contact IPA via Deserae Longo for MC Saatchi Entertainment for use by 360 Magazine

Dank Dust IPA

If you’re looking for something a little more dank, the brewery just launched a new, seasonal beer called Dank Dust IPA, which is brewed with proprietary terpenes, providing the beer with pungent, dank, citrusy, earthy aromas that erupt when you crack the can.

Dank Dust IPA via Deserae Longo for MC Saatchi Entertainment for use by 360 Magazine

1800 Ruby Rose

  • 1 ½ oz. 1800 Blanco
  • 1 oz. grapefruit juice
  • ½ oz. Triple Sec
  • ½ oz. lemon juice
  • ½ oz. vanilla syrup
  • 2 dashes rose water  

Directions: Combine all ingredients in a cocktail shaker with ice and shake vigorously. Strain into a coupe glass with a salt rim. Garnish with dried rose petals. 

1800 Rose via Edmund Billings for Exposure.net for use by 360 Magazine

1800 Spicy Summer Fling

  • 2 oz. 1800 Blanco
  • ½ oz. rhubarb syrup
  • ½ oz. lime juice 
  • Pinch of salt
  • Grapefruit soda, to top
  • 1 dash Scrappy Fire tincture 

Directions: Combine all ingredients in a highball glass with ice. Top with soda, and mix with bar spoon until well-incorporated. Garnish with a lime wheel.

1800 Spicy Summer Fling via Edmund Billings for Exposure.net for use by 360 Magazine

Redmont Vodka

It’s time to celebrate the beginning of summer the only way we know—barbecues, celebrations, and refreshing cocktails. Redmont Vodka, the finest small-batch Alabama distillery, owned by NBA legend and MVP Charles Barkley, offers All-American, delicious cocktail recipes for all celebrations. 

No backyard barbecue is complete without some refreshing lemonade that the whole family can enjoy. For an adult twist, add Redmont Vodka to your glass and make a Redmont Lemonade for a sweet summer treat! Or, celebrate those who served with some Redmont Spirit, a combination of Redmont Vodka, peach schnapps, and pomegranate juice for some intensely fruity flavor. There is no shortage of different, delicious cocktails to craft with Redmont Vodka to help you march into the summer season!

Redmont Vodka is made from corn, which not only makes it gluten-free but also provides a smooth finish that doesn’t have a harsh aftertaste. In addition to being 8x distilled, the vodka flows through advanced carbon filtration systems, removing any off-flavors and achieving a much smoother finish. Redmont features the purest reverse osmosis water to blend our vodka to 40% ABV 80 Proof. Raise a glass and toast to the celebration with a delicious cocktail featuring Redmont Vodka—a premium vodka with a smooth finish and no harsh aftertaste.

Redmont Vodka via Anabelle Reynoso for Fingerprint Communications for use by 360 Magazine
Redmont – Charles Barkley 012120212

Paloma – Milagro Tequila

Perfectly paired with a warm sunny day, Paloma from Milagro Tequila will have you set with outstanding cocktails this season. Lets dive into some of the finest recipes that you can whip up this summer.

Paloma Select

Ingredients:

  • 1 1/2 parts Milagro Select Silver
  • 1/2 part agave nectar
  • 1 part pink grapefruit juice
  • 1/2 parts fresh lime juice
  • 3 parts sparkling water
  • 1 pink grapefruit wedge

Method: Pour all ingredients, except sparkling water, into a Boston shaker with ice. Shake vigorously and strain into a highball glass with fresh ice. Top with sparkling water. Garnish with speared grapefruit wedge.

Paloma Negra

Ingredients:

  • 2 parts Milagro Silver
  • 1 part ruby red grapefruit (fresh)
  • 3/4 part agave nectar
  • 1/2 part fresh lime juice
  • 1 capsule activated charcoal
  • Club soda
  • Kosher salt
  • Grapefruit peel

Method: Pour all ingredients into a Boston shaker with ice. Shake vigorously and strain into a Collins glass with fresh ice. Top with club soda. Garnish with grapefruit peel and kosher salt rim.

Paloma Rosada

Ingredients:

  • 1 1/2 parts Milagro Reposado
  • 1/2 part fresh lime juice
  • 4 parts pink grapefruit soda
  • 3 pink grapefruit segments
  • Kosher salt

Method: Pour all ingredients into a highball glass over ice and stir. Garnish with speared pink grapefruit segments and half kosher salt rim.

Paloma from Milagro Tequila product image via Jocelyn Scanlon for use by 360 MAGAZINE

Hendrick’s & Tonic

Ingredients:

  • 1 part Hendrick’s Gin
  • 3 parts Premium Tonic Water 
  • 3 rounds of Cucumber
  • Cucumber to Garnish

Method: Combine all ingredients in a highball glass filled with cubed ice and lightly stir. Garnish with 3 thinly sliced rounds of cucumber and serve.

Hendricks Tonic via Nikki DeSerpa for M&C Saatchi for use by 360 Magazine

Hendrick’s Martini

Ingredients:                                        

Method: Stir ingredients well with ice cubes in a mixing glass. Strain into a chilled martini glass. Garnish with a cucumber slice.

Hendricks Martini via Nikki DeSerpa for M&C Saatchi for use by 360 Magazine

Bramble

Ingredients:

  • 2 parts Hendrick’s Gin
  • 1 part Lemon Juice 
  • 1 ½ part Blackberry Liqueur 
  • 2 bar spoons Simple Syrup
  • Lemon and Blackberry to Garnish

Method: Combine ingredients in a rocks glass over crushed ice. Churn, stack ice and drizzle blackberry liqueur. Garnish with a lemon wheel and blackberry.

Hendricks Bramble Tonic via Nikki DeSerpa for M&C Saatchi for use by 360 Magazine

Floradora

Ingredients:

  • 2 parts Hendrick’s Gin
  • 1 part Lime Juice
  • ½ part Raspberry Syrup
  • Top with Ginger Beer
  • Raspberry to Garnish

Method: Combine all ingredients in a highball glass filled with cubed ice and lightly churn. Garnish with a skewered raspberry and serve.

Hendricks Floradora via Nikki DeSerpa for M&C Saatchi for use by 360 Magazine
Weedmaps "Even Higher Together" Press Image for use by 360 Magazine

Weedmaps Virtual 4/20 Event

With 4/20 right around the corner, Weedmaps, in partnership with Diamond Supply Co and Wiz Khalifa / Taylor Gang, has announced an upcoming limited-edition 4/20 capsule collection featuring apparel items and accessories for cannabis lovers and streetwear aficionados alike.

The capsule will be available for purchase starting tomorrow, 4/20, on Diamond Supply Co’s website, at the LA Diamond Supply clothing store, as well as a number of Diamond Supply authorized retailers. Items in the collection include hoodies, t-shirts, crewnecks, hats, sweatpants, a varsity jacket and a catch-all tray, all retailed between $36-$480. Proceeds from the capsule purchases will be donated to cannabis reform nonprofit, Last Prisoner Project via Weedmaps.

Also, be sure to also check out Weedmaps’ 4/20 “Even Higher Together” virtual event (taking place on the holiday on Weedmaps’ website) hosted by Snoop Dogg with co-headliners A$AP Rocky and Jhené Aiko. The 4/20 collection will be worn by Wiz Khalifa, Chevy Woods and Fedd the God during the Taylor Gang Cypher hosted by Wiz featuring Taylor Gang members and more, with beats supplied by world-renowned producer The Alchemist.

Weedmaps Announces “Even Higher Together” Virtual 4/20 Event Featuring Snoop Dogg, A$AP Rocky, Jhené Aiko and More .

Weedmaps, the premier destination for consumers to discover cannabis products and retailers, announced today its second virtual 4/20 event, “Even Higher Together,” to celebrate the holiday. Hosted by Snoop Dogg with co-headliners A$AP Rocky and Jhené Aiko, the virtual event will include appearances by Wiz Khalifa, Mike Tyson, G-Eazy, Rebelution’s Eric Rachmany, Berner, The Alchemist, TOKiMONSTA, Ms. Pat, Too $hort, Jaleel White, Bam Marley, and more.

“Despite the last year being a challenging one for everyone, there is ample reason to celebrate given the momentum we’ve seen in cannabis legislation across the country, and we wanted to, once again, give our community a way to do so safely”

“Weedmaps’ virtual 4/20 event is going to be phenomenal,” said Snoop Dogg. “Anything celebrating cannabis and the culture around it, you know I gotta be there. Cannabis brings people together and Weedmaps is doing just that. I’m also dropping my new album, “From Tha Streets 2 Tha Suites” on 4/20, to give my fans a little something to smoke to on this holiday, ya dig?”

The virtual event will ring in 4:20 across all U.S. continental time zones and include a variety of never-before-seen performances, including Wiz Khalifa hosting a cypher featuring Taylor Gang members and more, with beats supplied by world-renowned producer The Alchemist. Additionally, Mike Tyson, Too $hort, and Jaleel White will get together with celebrity chef Nikki Steward, as she cooks up the perfect 4/20 brunch.

“Despite the last year being a challenging one for everyone, there is ample reason to celebrate given the momentum we’ve seen in cannabis legislation across the country, and we wanted to, once again, give our community a way to do so safely,” said Juanjo Feijoo, chief marketing officer, Weedmaps. “As cannabis becomes more widely accepted and as the industry experiences significant growth, Weedmaps is steadfast in its commitment to bring together consumers and businesses as we continue the fight for a more inclusive industry. In that vein, we’re excited to bring together top talent to create an eclectic event to celebrate the progress that’s been made thus far and unite for the necessary work that is ahead.”

To highlight the importance of criminal justice reform, decarceration, and equity in cannabis for Black, Indigenous, and People of Color (BIPOC) communities, WM TEAL (Together for Equity, Access & Legalization) and Last Prisoner Project will bring together activists who have been previously incarcerated for cannabis crimes, as well as M-1 of dead prez, for the Last Prisoner Project Justice Session, moderated by rapper and activist Talib Kweli. There will also be an opportunity for attendees to donate directly to the Last Prisoner Project throughout the virtual event to support those incarcerated for cannabis crimes and their reentry into society.

Beginning at 1:00 p.m. PDT on Tuesday, April 20, adults 21 and older in the U.S., Canada, and Mexico can tune into the free virtual celebration for one day only by visiting Weedmap’s website. Adults living in states where cannabis is legal are encouraged to check out their website or download the Weedmaps app on iOS or Android to find the latest deals ahead of the festivities.

Weedmaps, the premier destination for consumers to discover cannabis products and retailers, announced today their second virtual 4/20 event, “Even Higher Together.” The live stream will be hosted by Snoop Dogg (who will also be debuting his new album From Tha Streets 2 Tha Suites) with co-headliners A$AP Rocky and Jhené Aiko.

Attendees can expect: 

  • Top Tier Talent: In addition to Snoop, A$AP, and Jhené, appearances will be made by G-Eazy, Rebelution’s Eric Rachmany, Berner, TOKiMONSTA, Ms. Pat, Bam Marley, and more. Other notable talents will be featured in interactive sessions and never-before-seen performances including:
    1. Taylor Gang Cypher: Wiz Khalifa will be hosting a cypher featuring Taylor Gang members and more, with beats supplied by world-renowned producer The Alchemist.
    2. Last Prisoner Project Justice Session: Viewers can tune in to learn more about the importance of criminal justice reform as WM TEAL (Together for Equity, Access & Legalization) and Last Prisoner Project bring together activists who have been previously incarcerated for cannabis crimes, as well as M-1 of dead prez, in a panel moderated by rapper and activist Talib Kweli.
    3. Cooking with cannabis: Mike Tyson, Too $hort, and Jaleel White get together with celebrity chef, Nikki Steward, as she cooks up the perfect 4/20 brunch.
  • Timing: Attendees 21 and older across the U.S., Canada, and Mexico are invited to tune in at weedmaps.com/wm-420/ beginning at 1 p.m., and ring in 4:20 pm across all U.S. continental time zones PDT on Tuesday, April 20.

About Weedmaps

Founded in 2008, Weedmaps’ mission is to power a transparent and inclusive global cannabis economy. As WM Holding Company’s (WMH) business-to-consumer (B2C) platform, Weedmaps provides consumers with the latest information about cannabis and cannabis products and connects its retailer and brand clients to those highly engaged consumers on its website and mobile apps.

WMH holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WMH has worked tirelessly, not only to be the most comprehensive platform for consumers, but also to build the software solutions that power business compliance in the space; to advocate for legalization, social equity, and licensing in many jurisdictions; and to facilitate further learning by partnering with dozens of subject matter experts in providing detailed, accurate information about the plant.

Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, including in Denver; Sacramento, California; Tucson, Arizona; New York; Barcelona, Spain; and Toronto. Visit their website here.

About Last Prisoner Project (LPP)

The Last Prisoner Project (LPP) is a nonprofit organization dedicated to cannabis-related criminal justice reform. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered under America’s unjust policy of cannabis prohibition. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project works to redress the past and continuing harms of these inhumane and ineffective laws and policies. Visit their website or text FREEDOM to 24365 to donate and learn more.